TW201617998A - Dynamic data mining method for inbound sales - Google Patents
Dynamic data mining method for inbound sales Download PDFInfo
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- TW201617998A TW201617998A TW103138571A TW103138571A TW201617998A TW 201617998 A TW201617998 A TW 201617998A TW 103138571 A TW103138571 A TW 103138571A TW 103138571 A TW103138571 A TW 103138571A TW 201617998 A TW201617998 A TW 201617998A
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Abstract
Description
本發明係一種軟體系統的開發方法,特別針對客戶來電進行銷售作業時,提供動態資料採擷的功能。 The invention is a development method of a software system, and particularly provides a function of dynamic data mining when a customer calls for a sales operation.
在實例應用上,一位公司電話接聽人員或是客服中心服務專員,可以透過互動式的系統平台處理電話和多媒體進線。系統平台提供客戶來電服務操作的直觀式、圖形化使用者介面,使用者可輕易根據本發明動態加入資料欄位。 In the example application, a corporate phone caller or call center service specialist can handle phone and multimedia incoming lines through an interactive system platform. The system platform provides an intuitive, graphical user interface for customer call service operations, and users can easily add data fields dynamically in accordance with the present invention.
目前已知的資料採礦技術及系統需要昂貴的資料庫軟硬體設備;客服中心進線普遍採用固定的電話服務,客戶資料畫面亦為事先開發的應用程式頁面,並非動態產生資料欄位。 Currently known data mining technologies and systems require expensive database hardware and software equipment; customer service centers generally use fixed telephone services, and customer data screens are also pre-developed application pages, which are not dynamically generated data fields.
目前技術建置成本高,因此需發展一種成本低、建置簡便的方法。 At present, the cost of technology construction is high, so it is necessary to develop a method that is low in cost and easy to construct.
本發明係一種軟體系統的開發方法。 The invention is a method of developing a software system.
利用客戶服務中心接到客戶來電進行銷售作業時,提供動態資料採擷的功能。 Provides the function of dynamic data mining when the customer service center receives customer calls for sales operations.
此方法可提供客戶來電服務操作的直觀式、圖形化使用者介面,使用者可輕易根據本發明動態加入資料欄位。 This method provides an intuitive, graphical user interface for customer call service operations, and users can easily add data fields dynamically in accordance with the present invention.
10‧‧‧處理電話和多媒體通訊的系統環境功能架構圖 10‧‧‧System environment functional architecture diagram for handling telephone and multimedia communications
11‧‧‧呼叫接收者 11‧‧‧ call recipients
12‧‧‧市內電話 12‧‧‧ City calls
13‧‧‧服務人員電腦 13‧‧‧Service staff computer
14‧‧‧VoIP:Voice over IP的縮寫,網際協議通話技術,可將語音訊號 壓縮成數據資料封包後,在IP網路基礎上傳送的語音服務。 14‧‧‧VoIP: Abbreviation for Voice over IP, Internet Protocol Call Technology, voice signal A voice service that is transmitted over an IP network after being compressed into data packets.
15‧‧‧Telecom Company:電信公司 15‧‧‧Telecom Company: Telecommunications Company
16‧‧‧行動電話 16‧‧‧Mobile Phone
17‧‧‧Internet:網際網路 17‧‧‧Internet: Internet
20‧‧‧進線銷售動態資料採擷的系統結構功能圖 20‧‧‧System structure function diagram for online sales dynamic data mining
21‧‧‧Browser Controller:瀏覽器控制件 21‧‧‧Browser Controller: Browser Controls
22‧‧‧Internet Browser:網路瀏覽器 22‧‧‧Internet Browser: Web Browser
23‧‧‧Web Server:網頁伺服器 23‧‧‧Web Server: Web Server
24‧‧‧URL:Universal Resource Locator,統一資源定位器,俗稱網址 24‧‧‧URL: Universal Resource Locator, Uniform Resource Locator, commonly known as URL
25‧‧‧Rule Engine:規則引擎 25‧‧‧Rule Engine: Rule Engine
26‧‧‧規則引擎接收來自流覽器控制器所擷取的資料 26‧‧‧The rules engine receives the data retrieved from the browser controller
27‧‧‧一個或多個URL資料透過流覽器發送到互聯網流覽器 27‧‧‧One or more URL data is sent to the Internet browser through the browser
28‧‧‧一個或多個網路服務器可以連接流覽器控制器 28‧‧‧One or more web servers can be connected to the browser controller
30‧‧‧表示處理電話和多媒體通訊的系統環境功能架構圖 30‧‧‧ indicates the system environment functional architecture diagram for handling telephone and multimedia communications
31‧‧‧提交按鈕 31‧‧‧Submit button
32‧‧‧年齡資料顯示欄位 32‧‧‧Age data display field
33‧‧‧所得稅資料顯示欄位 33‧‧‧ Income tax information display field
34‧‧‧性別資料顯示欄位 34‧‧‧Gender data display field
35‧‧‧取消按鈕 35‧‧‧Cancel button
36‧‧‧瀏覽器網頁畫面 36‧‧‧Browser web page screen
第1圖是一個表示處理電話和多媒體通訊的系統環境功能架構圖。 Figure 1 is a diagram showing the functional architecture of a system environment for handling telephone and multimedia communications.
第2圖是本發明的系統結構功能圖。 Figure 2 is a functional diagram of the system structure of the present invention.
第3圖是一個網頁螢幕截圖,提供給使用者根據本發明來加入資料欄位。 Figure 3 is a screenshot of a web page that is provided to the user to add a data field in accordance with the present invention.
以下配合圖式說明本發明之實施方式。 Embodiments of the present invention will be described below in conjunction with the drawings.
圖1是表示動態資料採擷進線銷售10的系統環境功能架構圖。通過舉例的方式,呼叫者的多個呼叫的呼叫接收者11,最好是通過電話的手段。所述電話裝置包括公共交換電話網(PSTN)12,蜂窩式電話,衛星電話16,IP語音(VoIP)的14,和其他形式的電話和基於語音的通信。調用者還可以通過資料傳輸方式致電或與呼叫接收器11介面,如17互聯網路,包括互聯網。 Figure 1 is a diagram showing the system environment function architecture of the dynamic data mining incoming line sales 10. By way of example, the call recipient 11 of the caller's multiple calls, preferably by means of a telephone. The telephone devices include the Public Switched Telephone Network (PSTN) 12, cellular telephones, satellite telephones 16, Voice over IP (VoIP) 14, and other forms of telephone and voice-based communications. The caller can also call or communicate with the call receiver 11 via data transfer, such as 17 Internet Road, including the Internet.
呼叫發起是獨立的,每個來電呼叫通過電話公司交換機15。儘管圖中參考的是電信公司的公共交換15,其他任何形式的電話或相當於呼叫網路系統傳輸語音或資料信號在不同載波 介質包括傳統的陸上線路;無線電,衛星或其他形式的信號載波;光波或聲波交換系統;或其等同物,也可利用,只要被本領域的技術人員認知。 Call origination is independent and each incoming call is through the telephone company switch 15. Although reference is made to the public exchange 15 of the telecommunications company, any other form of telephone or equivalent call network system transmits voice or data signals on different carriers. The medium includes conventional land lines; radio, satellite or other forms of signal carriers; lightwave or sonic switching systems; or equivalents thereof, as may be appreciated by those skilled in the art.
呼叫受理11提供單一來源尋找合適的人才支持和解決問題,決策,和/或查詢。雖然呼叫接收11被示為單個點處理電話和多媒體接觸的一個直觀的系統平台的系統環境中,呼叫受理可以包含一個或多個邏輯上相互連接但物理上獨立的,其中包括地理上移除,操作,它提供一個邏輯上統一的呼叫接收時,需要被本領域的技術人員認知。 Call Acceptance 11 provides a single source to find the right talent to support and solve problems, decisions, and/or queries. While call reception 11 is illustrated in a system environment where a single point processing telephone and multimedia contact is an intuitive system platform, call admission may include one or more logically interconnected but physically separate, including geographically removed, Operation, which provides a logically uniform call reception, needs to be recognized by those skilled in the art.
圖2是表示用於內線銷售動態資料採擷的系統結構功能架構圖,流覽器控制器21是一個容器和控制器,互聯網流覽器22駐留流覽器控制器21。流覽器控制器控制消息發送到規則引擎25從每個互聯網流覽器接收到的22和銷售的消息從規則引擎到相應的互聯網流覽器的結果中顯示。 2 is a diagram showing a functional structure of a system structure for internal sales dynamic data mining. The browser controller 21 is a container and controller, and the Internet browser 22 resides in the browser controller 21. The browser controller control messages are sent to the rules engine 25 to receive 22 from each internet browser and the sales messages are displayed from the rules engine to the results of the corresponding internet browser.
一個或多個網路服務器23可以連接28到流覽器控制器,駐留在Web伺服器有多個網址24。 One or more web servers 23 can be connected 28 to the browser controller, which resides on the web server with multiple web addresses 24.
互聯網流覽器22可以同時顯示一個或多個網頁,每個Web頁包含一個或多個資料欄位,資料欄位是資料插入或選擇的空間。使用者可以把資料或從可選擇的專案的清單,通過資料登錄裝置,例如但不限於電腦的指標,鍵盤和/或觸控式螢幕進行操作。 The Internet browser 22 can simultaneously display one or more web pages, each web page containing one or more data fields, and the data fields are spaces for data insertion or selection. The user can access the data or from a list of selectable projects through a data entry device such as, but not limited to, computer indicators, keyboards and/or touch screens.
使用者可以在網頁資料欄位中鍵入資料並提交抓獲通 過流覽器控制規則引擎25的資料,規則引擎具有一組預定義的規則,規則引擎接收來自流覽器的控制器和採掘抓獲26資料的資料集,可以是有趣的使用者資訊。一個或多個URL資料集中的資訊通過流覽器21發送27到互聯網流覽器22用於顯示。 The user can type in the information in the web page data field and submit the capture pass. The flow controller controls the rules engine 25's data. The rules engine has a set of predefined rules. The rules engine receives the controller from the browser and extracts the data set of the captured 26 data, which can be interesting user information. Information in one or more of the URL data sets is sent 27 through the browser 21 to the Internet browser 22 for display.
本發明的裝置是通過舉例的方式最好的說明。用戶使用本發明的一個網站,互聯網流覽器22顯示的網頁36,該網頁包含年齡32,所得稅33和性別34如圖2所示,使用者可以插入相應的資料欄位中的資料。通過舉例的方式,在年齡資料欄位40中的用戶類型,90,000(美元)的年收入資料欄位,和男性的性別資料欄位。資料插入後,使用者可以點擊提交按鈕31,使互聯網流覽器獲取資料的資料欄位。使用者可以清除清除按鈕35,清除資料欄位中的資料進行重新插入資料。 The apparatus of the present invention is best illustrated by way of example. The user uses a website of the present invention, the web page 36 displayed by the Internet browser 22, the web page containing the age 32, the income tax 33 and the gender 34. As shown in FIG. 2, the user can insert the data in the corresponding data field. By way of example, the user type in the age data field 40, the annual income data field of 90,000 (dollars), and the gender data field of the male. After the data is inserted, the user can click the submit button 31 to enable the Internet browser to obtain the data field of the data. The user can clear the clear button 35 and clear the data in the data field to re-insert the data.
所擷取的資料被發送到規則引擎。規則引擎接收所擷取的資料,並針對預先定義的規則進行比較的資料。通過舉例的方式,預先定義的規則定義在他40多歲男性,年收入超過80,000美元。 The captured data is sent to the rules engine. The rules engine receives the retrieved data and compares the data against predefined rules. By way of example, a pre-defined rule is defined in his 40-year-old male with an annual income of more than $80,000.
20‧‧‧進線銷售動態資料採擷的系統結構功能圖 20‧‧‧System structure function diagram for online sales dynamic data mining
21‧‧‧Browser Controller:瀏覽器控制件 21‧‧‧Browser Controller: Browser Controls
22‧‧‧Internet Browser:網路瀏覽器 22‧‧‧Internet Browser: Web Browser
23‧‧‧Web Server:網頁伺服器 23‧‧‧Web Server: Web Server
24‧‧‧URL:Universal Resource Locator,統一資源定位器,俗稱網址 24‧‧‧URL: Universal Resource Locator, Uniform Resource Locator, commonly known as URL
25‧‧‧Rule Engine:規則引擎 25‧‧‧Rule Engine: Rule Engine
26‧‧‧規則引擎接收來自流覽器控制器所擷取的資料 26‧‧‧The rules engine receives the data retrieved from the browser controller
27‧‧‧一個或多個URL資料透過流覽器發送到互聯網流覽器 27‧‧‧One or more URL data is sent to the Internet browser through the browser
28‧‧‧一個或多個網路服務器可以連接流覽器控制器 28‧‧‧One or more web servers can be connected to the browser controller
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