TW201426595A - Real time regional group purchasing merchandise solvation system for incorporating clustering preference - Google Patents

Abstract

Disclosed is a real time regional group purchasing merchandise solvation system for incorporating clustering preference. Users in region are clustered dynamically for forming target user clustering based on user positioning information, personal preference and group purchasing merchandise characteristics provided by selling merchants. The surrounding group purchasing merchandise and selling merchants conforming clustering preference are recommended for each grouping members, therefore, users can make transaction in the neighbourhood for achieving purpose of effectively solvating group purchasing merchandise and target user ethnicity.

Description

Instant regional group purchase commodity matching system combined with group preference

The present invention is a commercial mediation system, in particular, a real-time regional group purchase commodity matching system that combines group preferences.

In recent years, the trend of group buying has arisen. Group Buying International is known as B2T (Business To Team). It is another business model after B2B, B2C and C2C. Due to the increasing popularity of the network environment, “network group buying” has become a new way of shopping consumption today. At present, merchants distribute the information of group purchases to consumers. The most common method is to use "advertising" to be divided into active and passive. The way in which merchants deliver product information to consumers through mobile advertising platform is active. Dissemination, mentioned in the following prior patents: I345409, 490571, 200922274, 201029703, wherein the more advanced practice is that merchant customized advertisements are received by specific consumers to achieve different content, location, context and preferences. There is a difference. The choice of posting product information through the fixed network collective shopping platform and waiting for consumers to watch is a passive message dissemination, which is mentioned in the following prior patent technologies: M359755, M389306. However, whether using the above-mentioned active or passive forms of advertising, consumers and businesses need to bear the cost of advertising viewing and transmission, and even more, the merchants will pass the advertising costs on the group purchase goods, increase the price of the goods, and lose the original consumers. The ability to buy group purchases at a lower price. In view of this, another method of disseminating information on group purchases without using "advertising" has been proposed. This method is a combination of positioning mechanism to directly list all existing group purchase activities around the consumer for their own choice. The following prior patent technologies mentioned: 201112151, 201115492, but the shortcoming of this method is that when the number of group purchase activities increases, it is easy for consumers to have a pen to check the contents of the group purchase, and even worse, After all the inspections were completed, it was discovered that there was no interest in group buying activities, resulting in a situation that took a lot of time but was not effective.

In view of the shortcomings derived from the above-mentioned conventional methods, the inventor of the present invention has improved and innovated, and after years of painstaking research, he finally succeeded in researching and developing the real-time regional group purchase commodity matching system that combines the preferences of the group.

According to the invention, the user in the dynamic grouping area can form a target user group actively according to the user positioning information and the personal preference, and directly recommend the group-purchased products that are interested in the target user group, and solve the above-mentioned burden of advertising expenses and It takes time to examine the many shortcomings of the group purchase content. On the other hand, because the recommendation target is clear and wide-ranging (for the target user group), it can more quickly and effectively spread the group purchase product information and improve the possibility of the goods transaction, and satisfy the sales business expectation. Quickly reach the goal of group purchases and high sales volume.

The purpose of the present invention is to combine a group preference real-time regional group purchase commodity matching system, and the purpose is to propose a real-time regional group purchase commodity matching system combining group preferences, according to the user's location, personal preference and the group offer provided by the merchant. Product characteristics, for target group users with the same preference, recommend group buying goods and sales merchants, and quickly spread group buying product information to target user groups with high transaction possibility. When users purchase goods, they can also be near to nearby. The seller sells the transaction, avoids the problem that the physical and photo gaps are too large, the distribution speed, and the integrity; the invention satisfies the purpose of the sales merchants to quickly reach the group purchase threshold and thereby increase the number of group purchases, and on the other hand Users can get more protection when compared to the traditional online group buying environment when conducting group purchase transactions.

The instant regional group purchase commodity matching system with the group preference of the present invention refers to a mobile communication environment, recommending the same target user group based on the user location, personal preference and the characteristics of the group purchase product provided by the seller. Members interested in buying goods and completing transactions nearby, the system uses cloud platform for construction and system management, all processes are achieved through network communication programs. The user needs to have a handheld mobile communication device such as a smart phone, a PDA or a tablet computer and has a mobile unit. The mobile unit has four modules: a positioning information receiving module, a preference input module, and a group purchasing product information display mode. Group and data transmission receiving module; positioning information receiving module is responsible for receiving user location information of satellite or base station positioning, preference input module provides user input personal preference and storage, and data transmission receiving module periodically sets location information and Personal preferences are transmitted to the platform-side service host.

The service host regards the user location and preference information as input of the target user group analysis server, and the server classifies the user into the target user group with the highest similarity according to the preference similarity and the location distance, and then Calculate the representative location and preference of the group as the input of the group recommendation product recommendation server. The server will take out all the characteristics of the group purchase products within a certain range from the regional group purchase product database according to the target user group location. Then, the similarity calculation of the recommended group purchase products is performed with the target user group preference, and the group purchase product information that meets the similarity threshold value is returned to the same target user group member according to the similarity level, and the user purchases the product information through the group purchase. The display module performs group inspection and ordering, and the similarity threshold can be dynamically adjusted according to the quantity of recommended group purchases, so as to avoid recommending too many group purchases.

In this way, the user can grasp the group purchases of interest in the surrounding area at any time to make an order, and go to a nearby sales merchant to conduct a transaction; and the merchant can also effectively distribute the group purchase product information to the user group with high transaction possibility, and accelerate the achievement. Group buying threshold, increase the number of group purchases The purpose of quantity, create a win-win situation.

The invention provides a real-time regional group purchase commodity matching system combining group preferences, including a handheld mobile device end and a platform end, and is used in 2G, 3G, 4G mobile communication systems, wireless local area networks (WLAN), CDMA. Execute in the communication environment of WiFi or WiMAX5.

The handheld mobile device can be a smart phone, a PDA or a tablet computer, and includes: a data transmission receiving module, a positioning information receiving module, a preference input module, and a group purchase product information display module.

The data transmission and reception module transmits the user location information and the user preference information to the platform end, and the user preference information may be a plain text or an encrypted ciphertext, and is automatically sent by the handheld mobile device or periodically. The user can press the button to send the button, or receive the information of the target group purchased by the target user group on the platform side, and receive it automatically by the handheld mobile device or receive the user's consent; the positioning information receiving module receives the satellite or The user location information provided by the base station, and the user location information is transmitted to the data transmission receiving module; the preference input module receives and stores the user preference information input by the user, and transmits the user preference information to the user Data transmission and reception module; group purchase product information display module, which is a target user group recommended by the platform to return the group purchase product information.

The platform side includes: a service host, a target user group analysis server, and a group purchase product recommendation server. The service host receives the user location information and the user preference information transmitted by the handheld mobile device, or transmits the target user group recommended group purchase product information to the handheld mobile device; the target user group analysis server Receiving user location information and user preference information transmitted by the service host, and performing target user grouping to obtain and store target user location information and target user preference information; group purchase product recommendation server, receiving destination The target user group analyzes the target user location information of the server and the target user preference information, and obtains the target user group recommendation from the plurality of regional group purchase product databases according to the target user location information and the target user preference information. Group purchase product information, and may be tangible goods or intangible goods, and then the target user group recommendation group purchase product information is transmitted to the service host.

Among them, the regional group purchase commodity database, storage group purchase product characteristics and group purchase product information, including: product name, icon, comment, original price, expiration date, group purchase quantity, group purchase discount table, group purchase price and sales merchant information. Among them, sales of business information, including: profile, address, evaluation, contact phone number, business hours and business projects.

The target user group analysis server further includes: a user location and preference information receiving module, a target user group analysis algorithm module, and a target user group data access module.

Among them, the group purchase product recommendation server further includes: a target user group location and preference information receiving module, a group purchase product recommendation algorithm module and a group purchase product characteristic information selection module.

The instant regional group-buying commodity matching system provided by the invention combined with the group preference has the following advantages when compared with the conventional technology:

1. The invention can simultaneously recommend a group purchase product that meets the group preference of a plurality of target user groups in the region, and the information of the group purchase product is widely distributed and directly transmitted to the user group with high transaction possibility, and the group purchase is accelerated. Threshold, increase the number of group purchases.

2. The present invention does not transmit the group purchase product information to the user by means of "advertising marketing". Therefore, the merchant and the user do not need to bear additional advertising transmission and viewing fees.

3. The present invention allows users to trade near the sales merchants by recommending the group purchase of goods and sales to the user, avoiding the problem that the physical and photo gaps are too large and the goods are damaged by the distribution.

4. The invention allows the user to directly conduct payment transactions with the merchant in person, and can avoid fraudulent incidents in which the money is paid but the goods are not obtained.

To sum up, this case is not only innovative in terms of technical thinking, but also has many of the above-mentioned functions that are not in the conventional system of conventional use. It has fully complied with the statutory invention patent requirements of novelty and progressiveness, and applied for it according to law. Approved this invention patent application, in order to invent invention, to the sense of virtue.

The technical features, contents, and advantages of the present invention, as well as the advantages thereof, can be understood by the reviewing committee, and the present invention will be described in detail with reference to the accompanying drawings. The subject matter is only for the purpose of illustration and description. It is not intended to be a true proportion and precise configuration after the implementation of the present invention. Therefore, the scope and configuration relationship of the attached drawings should not be interpreted or limited. First described.

Please refer to FIG. 1 , which is a structural diagram of a real-time regional group-buying commodity matching system with group preference according to the present invention. As can be seen from the figure, the present invention mainly comprises two parts: a handheld mobile device end and a platform end; Receiving the location information of the global satellite positioning system 101 or the wireless communication base station 102 through the mobile device 100, and inputting the user's preference information, the mobile device 100 transmits the user location and preference information 103 to the platform through the Internet 104. The service host 105, the service host 105 then regards the user location and preference information 103 as the input of the target user group analysis server 106, and the target user group analysis server 106 according to the user's preference similarity and location distance will be The user group is classified into the target user group with the highest similarity, and then the target user group location and preference information 107 is calculated, as the input of the group purchase recommendation server 108, and the group purchase recommendation server 108 is based on the target user. Group location from regional group purchaser The product database 110 takes out all the group purchase product characteristic information 109 within a certain range, and then compares the preference of the target group user with the preference of the target user group, and ranks according to the similarity level, and will meet the recommendation of the similarity threshold or more. The group purchase product information 111 is transmitted back to the mobile device 100 of the same group user for display, facilitating the user to browse the group purchase item order, and trading to the sales merchant 112.

Please refer to FIG. 2 , which is a structural diagram of a mobile unit module of a real-time regional group-buying commodity matching system with a group preference according to the present invention. As can be seen from the figure, the action unit mainly includes: a positioning information receiving module 21, The positioning information receiving module 21 receives the location information provided by the global satellite positioning system or the wireless communication base station, and then transmits the information to the data transmission receiving module 24; the preference input module 22, the preference input module 22 provides user input. The preference information is stored and then transmitted to the data transmission and reception module 24; the group purchase product information display module 23 receives and displays the recommended group purchase product provided by the data transmission and reception module 24. The information transmission receiving module 24 receives the location information provided from the positioning information receiving module 21 and the preference information provided from the preference input module 22, and transmits the two information to the platform service host. The data transmission receiving module 24 is also responsible for receiving the information of the recommended group purchases returned from the platform-side service host, and providing the group purchase commodity materials. Display module 23 for display.

Please refer to FIG. 3 , which is a structural diagram of a target user group analysis server of a real-time regional group-buying commodity matching system in combination with a group preference according to the present invention, and the target user group analysis servo is known from the figure. The device mainly includes: a user location and preference information receiving module 31. The user location and preference information receiving module 31 is responsible for receiving user location and preference information transmitted from the service host, and simultaneously transmitting information to the target user group. Analysis algorithm module 32 and target use The group data access module 33 is input; the target user group analysis algorithm module 32, the target user group analysis algorithm module 32 is provided by the user location and preference information receiving module 31. The user location and preference information, and the existing target user groups that are closest to the user location provided by the target user group data access module 33, respectively calculate the user's preference similarity, in order to be able to calculate The user is classified into a target user group, and then the target user group of the newly added user is transmitted to the target user group data access module 33 for storage; If there is a target user group, the user is a member, and a new target user group is generated, and the new target user group is transmitted to the target user group data access module 33 for storage. The target user group data access module 33 selects a plurality of closest users based on the user location information provided by the user location and preference information receiving module 31. The target user group already exists as another input to the target user group analysis algorithm module 32.

Please refer to FIG. 4 , which is a structural diagram of a group purchase product recommendation server of a real-time regional group purchase commodity matching system with a group preference according to the present invention. As can be seen from the figure, the group purchase product recommendation server mainly includes: target use. The group location and preference information receiving module 41, the target user group location and preference information receiving module 41 is responsible for receiving the target user group location and preference information transmitted from the target user group analysis server, and then At the same time, the information is sent to the group purchase product recommendation algorithm module 42 and the group purchase product characteristic information selection module 43 as input; the group purchase product characteristic information selection module 43, the group purchase product characteristic information selection module 43 is based on the target user group location and Selecting the target user group location information provided by the information receiving module 41, selecting all the group product characteristic information within a certain range from the target user group location, and transmitting the information to the group purchase product recommendation algorithm module 42 as input; Algorithm module 42, this group buys product recommendation The algorithm module 42 uses the target user group location and the target user group location and preference information provided by the preference information receiving module 41 and all the group purchase product feature information provided by the group purchase product characteristic information selection module 43. The preference similarity calculation is performed, and the group purchase products are sorted according to the similarity degree, and several group purchase commodities satisfying the similarity threshold value are used as the recommended group purchase products.

The above-mentioned embodiments are intended to be illustrative only and not to limit the scope of the present invention. Any equivalent modifications and changes thereto are not included in the spirit and scope of the present invention. In the scope.

100‧‧‧ mobile devices

101‧‧‧Global Positioning System

102‧‧‧Wireless communication base station

103‧‧‧User Location and Preferences

104‧‧‧Internet

105‧‧‧Service Host

106‧‧‧Target User Group Analysis Server

107‧‧‧Target User Group Location and Preferences

108‧‧‧Commercial purchase recommendation server

109‧‧‧Commodity characteristics information

110‧‧‧Regional group purchase commodity database

111‧‧‧Recommended group purchase information

112‧‧‧Sale merchants

21‧‧‧ Positioning Information Receiver Module

22‧‧‧Preference input module

23‧‧‧Group purchase product information display module

24‧‧‧ Data Transfer Receiver Module

31‧‧‧User Location and Preferences Information Receiver Module

32‧‧‧Target User Group Analysis Algorithm Module

33‧‧‧Target User Group Data Access Module

41‧‧‧ Target User Group Location and Preferences Information Receiver Module

42‧‧‧Commodity recommendation algorithm module

43‧‧‧ Group purchase product characteristics information selection module

Figure 1 is an architectural diagram of the present invention.

Figure 2 is an architectural diagram of the present invention.

Figure 3 is an architectural diagram of the present invention.

Figure 4 is an architectural diagram of the present invention.

100‧‧‧ mobile devices

101‧‧‧Global Positioning System

102‧‧‧Wireless communication base station

103‧‧‧User Location and Preferences

104‧‧‧Internet

105‧‧‧Service Host

106‧‧‧Target User Group Analysis Server

107‧‧‧Target User Group Location and Preferences

108‧‧‧Commercial purchase recommendation server

109‧‧‧Commodity characteristics information

110‧‧‧Regional group purchase commodity database

111‧‧‧Recommended group purchase information

112‧‧‧Sale merchants

Claims (12)

A real-time regional group purchase commodity matching system combining group preferences, comprising a handheld mobile device end and a platform end, the handheld mobile device end comprises: a data transmission receiving module, which transmits user location information and a user Prefer information to the platform, or receive the target user group to recommend the group purchase product information; the positioning information receiving module connects the user location information, and transmits the user location information to the device The data transmission receiving module; a preference input module receives and stores the input user preference information, and transmits the user preference information to the data transmission receiving module; a group purchase product information display module, Displaying the target group user's recommended group purchase product information returned by the platform side; the platform end includes: a service host, receiving the user location information and the user preference information transmitted by the handheld mobile device end Or transmitting the target user group to recommend group purchase product information to the handheld mobile device; a target user group analysis The server receives the user location information and the user preference information transmitted by the service host, and performs target user grouping, and the target user group converts and stores the user location information and the user preference information. Target user location information and target user preference information; a group purchase product recommendation server receives the target user location information of the target user group analysis server and the target user preference information, and according to the target User location information and the target user preference information are obtained from a plurality of regional group purchase product databases The user group recommends group purchase product information, and transmits the target user group recommendation group purchase product information to the service host. The instant regional group-buying commodity matching system according to the first aspect of the patent application, wherein the handheld mobile device is a smart phone, a PDA or a tablet computer. For example, the instant regional group-buying commodity matching system combined with group preference as described in claim 1 of the patent scope, wherein the communication environment is 2G, 3G, 4G mobile communication system, wireless local area network (WLAN), CDMA, WiFi Or WiMAX. The instant regional group-buying commodity matching system according to the first aspect of the patent application, wherein the user preference information is a plain text or an encrypted ciphertext. The instant regional group-buying commodity matching system according to the first aspect of the patent application, wherein the target user location information and the target user preference information are automatically timed by the handheld mobile device or The user sends the button by himself. The instant regional group-buying commodity matching system according to the first aspect of the patent application, wherein the target user group recommends group purchase commodity information, which can be automatically received by the handheld mobile device or agreed by the user. receive. The instant regional group-buying commodity matching system according to the first aspect of the patent application, wherein the target user group recommends group-buying commodity information, which is a tangible commodity or an intangible commodity. For example, the instant regional group-buying commodity matching system combined with the group preference described in claim 1 of the patent scope, wherein the regional group-purchasing commodity database stores the characteristics of the group-purchased goods and the information of the group-purchased products. Instant regional group purchase commodity combination with group preference as described in item 8 of the patent application scope The system, wherein the group purchase product characteristics and group purchase product information, including: product name, icon, comment, original sale price, expiration date, group purchase quantity, group purchase discount table, group purchase price and sales merchant information. The instant regional group-buying commodity matching system according to claim 9 of the patent application scope, wherein the sales merchant information includes: introduction, address, evaluation, contact telephone number, business hours, and business items. The instant regional group-buying commodity matching system according to the first aspect of the patent application, wherein the target user group analysis server includes: a user location and preference information receiving module, and a target use. The group analysis algorithm module and the target user group data access module. The instant regional group-buying commodity matching system according to the first aspect of the patent application scope, wherein the group-purchasing product recommendation server includes: a target user group location and preference information receiving module, and a group purchase product. Recommended algorithm module and group purchase product feature information selection module.