TW201342278A - Information integration interactive system and method thereof - Google Patents
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Abstract
Description
本發明係關於一種資訊提供與會員資料整合的互動技術,特別是關於一種透過行動裝置進行資訊互動服務與會員資訊整合的資訊整合互動系統及其互動方法。The present invention relates to an interactive technology for integrating information and membership information, and more particularly relates to an information integration interactive system and an interactive method for integrating information interaction services with member information through mobile devices.
隨著網路資訊的普及化,產品買賣不在僅是單純的銀貨交易行為,因而在資訊電子化的時代中,對於購買者而言,能快速正確取得產品資訊是相當重要,同樣地,對於廠商而言,若能取得用戶資料則有助於後續產品推廣及行銷策略的決定。With the popularization of online information, product sales are not just pure silver trading. Therefore, in the era of electronic information, it is very important for buyers to get product information quickly and correctly. Similarly, for manufacturers. In the case of access to user profiles, subsequent product promotion and marketing strategy decisions are facilitated.
在現行銷售模式中,購買者購買產品前,為了解產品內容或評價,通常會上網到各網站搜尋資料,即便心中已決定要購買產品,但至賣場後可能對其他產品有興趣,卻無法當場進一步比較及抉擇,而購買後,購買者會至網站登錄會員資料以取得保固權利,但雙方互動也僅就於此終止。對於上述銷售模式仍有許多可改善之處,首先,購買前購買者到賣場後才能看到的產品,若缺乏事前查詢則難知悉產品優劣,無法知道賣場售價是否合理,所以,對購買者而言,身處在賣場時通常較難取得更多產品資訊,如評價、售價、甚至是產品詳細介紹等,又或者附近是否還有其他賣場可購買,因而在缺乏整合性產品資訊下是難下決定的。此外,在購買產品後,產品內通常會包含紙本使用手冊或保證書,對一般人來說,非每次使用的紙本資料將會被收藏,但要使用時又可能找不到,例如藥品使用方法,在不熟悉情況下亂服用藥品是相當危險,因此,對於產品購買後使用手冊或保證書等無法妥善保存,實令人困擾。In the current sales model, before purchasing a product, in order to understand the product content or evaluation, the buyer usually goes online to search for information on various websites. Even if he has decided to purchase the product, he may be interested in other products after the store, but cannot be on the spot. Further comparisons and choices, after purchase, the purchaser will go to the website to log in to the member information to obtain the warranty right, but the interaction between the two parties is only terminated. There are still many improvements to the above sales model. First, the products that can be seen only before the purchaser buys the store. If there is a lack of prior inquiry, it is difficult to know the pros and cons of the product, and it is impossible to know whether the price of the store is reasonable. Therefore, the purchaser In fact, it is often difficult to obtain more product information when you are in a store, such as evaluation, price, or even detailed product introduction, or whether there are other stores available for purchase in the vicinity, so in the absence of integrated product information, Difficult to decide. In addition, after purchasing the product, the product usually contains a paper manual or a guarantee. For ordinary people, non-per-use paper materials will be collected, but may not be found when used, such as drug use. In this way, it is quite dangerous to take medicines in an unfamiliar situation. Therefore, it is troublesome that the manuals or guarantees after the purchase of the products cannot be properly preserved.
另外,對於廠商、通路商或賣場而言,透過目前既有銷售模式恐難取得更多有用資料,詳言之,在產品購買後,購買者頂多上網登入個人資料以確保保固權益,然而該些個人資料僅能被上游製造廠商取得,對於中游通路商或下游賣場恐難知悉產品售出情況及購買者資料,且在個資保密觀念下,購買者更不可能主動提供個人資料給不相關的第三人,因此,通路商難以依據銷售情況與上游廠商作進貨數量及價錢的談判,賣場也難與購買者之間產生進一步互動,因此,對於廠商、通路商或賣場來說,不易取得銷售情況或購買者資料確實對於銷售策略之訂定有極大影響。除此之外,銷售情況或購買者資料也無法即時取得,因而容易造成廠商、通路商或賣場的困擾。In addition, for manufacturers, distributors or stores, it is difficult to obtain more useful information through the current existing sales model. In detail, after the product is purchased, the purchaser can log in to the personal data at most to ensure the security interest. Some personal data can only be obtained by upstream manufacturers. It is difficult for midstream distributors or downstream stores to know the product sales and purchaser information, and under the concept of confidentiality, the purchaser is less likely to provide personal information to the unrelated. The third person, therefore, it is difficult for the channel provider to negotiate with the upstream manufacturers for the quantity and price of the purchase, and it is difficult for the store to have further interaction with the buyer. Therefore, it is not easy for manufacturers, distributors or stores to obtain. Sales or purchaser data does have a significant impact on the pricing strategy. In addition, sales or purchaser data can not be obtained immediately, which is likely to cause problems for manufacturers, distributors or stores.
因此,如何找出一種可提供廠商、通路商或賣場關於購買者資訊的資訊整合機制,藉此依據各端需求而提供對應資料,將有助於產品銷售談判及業務推銷,惟,資訊整合所需的個人資料取得上是有相當難度的,特別是產品販售後,如何使得購買者能主動提供個人資料,進而達到即時且更完善服務及資訊整合運用,實為目前亟欲解決之技術課題。Therefore, how to find an information integration mechanism that can provide information about the purchaser of the manufacturer, the distributor or the store, and provide corresponding information according to the needs of each end, will help the product sales negotiation and business promotion, but the information integration office It is quite difficult to obtain the required personal data. Especially after the product is sold, how to make the purchaser actively provide personal information, so as to achieve immediate and better service and information integration and application, it is a technical problem that is currently being solved. .
鑒於上述習知技術之缺點,本發明之目的係提出一種資訊整合互動系統及其方法,藉由提供用戶產品服務之互動方式以漸進取得會員資料,且依據會員資料的會員等級反饋各種整合資訊。In view of the above disadvantages of the prior art, the object of the present invention is to provide an information integration interactive system and a method thereof for gradually obtaining member information by providing an interactive manner of user product services, and feeding back various integrated information according to the membership level of the member data.
本發明之另一目的,係透過手持行動裝置擷取產品識別資訊,以進行購買前之產品資料查詢、購買後之真偽驗證或下載產品相關資訊,藉此達到即時且良好資訊取得及查詢的管道。Another object of the present invention is to obtain product identification information through a handheld mobile device, to perform product data inquiry before purchase, authenticity verification after purchase, or download product related information, thereby achieving instant and good information acquisition and inquiry. pipeline.
為達成前述目的及其他目的,本發明提供一種資訊整合互動系統,係提供行動裝置與資訊服務平台之間互動,其中,行動裝置用於擷取產品識別資訊或輸入會員資料,以產生具有該產品識別資訊或該會員資料之互動指令,而資訊服務平台係包括會員資料庫、資料查詢模組及會員服務模組,詳言之,會員資料庫係用於儲存該會員資料與對應該會員資料之會員等級,資料查詢模組係用於接收來自該行動裝置之互動指令,透過分析該產品識別資訊,產生對應之第一整合資訊以回傳至該行動裝置,而會員服務模組係於該行動裝置之會員登入後,接收該行動裝置所傳送之互動指令而執行互動服務,以依據該產品識別資訊提供對應之第二整合資訊而回傳至該行動裝置,或依據該會員資料與該會員等級提供對應之第三整合資訊以回傳至該行動裝置。To achieve the foregoing and other objects, the present invention provides an information integration interactive system for providing interaction between a mobile device and an information service platform, wherein the mobile device is configured to retrieve product identification information or input member information to generate the product. The information service platform includes a member database, a data query module and a member service module. In detail, the member database is used to store the member information and the corresponding member information. The member level, the data query module is configured to receive an interactive instruction from the mobile device, and analyze the product identification information to generate a corresponding first integrated information to be transmitted back to the mobile device, and the member service module is in the action After logging in, the member of the device receives an interactive instruction transmitted by the mobile device and performs an interactive service to provide a corresponding second integrated information according to the product identification information, and returns to the mobile device, or according to the member information and the member level. A corresponding third integrated information is provided for returning to the mobile device.
於一實施態樣中,該行動裝置係透過條碼掃瞄、影像辨識、語音辨識或手動鍵入之方式取得該產品識別資訊。In one embodiment, the mobile device obtains the product identification information by means of barcode scanning, image recognition, voice recognition or manual typing.
於另一實施態樣中,該資料查詢模組及該會員服務模組係分別透過網際網路連接外部伺服器以取得該第一整合資訊、該第二整合資訊及該第三整合資訊,而該外部伺服器可為政府伺服器、廠商伺服器、賣場伺服器或討論區伺服器。In another embodiment, the data query module and the member service module respectively connect to an external server via the Internet to obtain the first integrated information, the second integrated information, and the third integrated information. The external server can be a government server, a vendor server, a store server or a forum server.
於又一實施態樣中,該會員註冊模組復包括依據該第二整合資訊及該產品識別資訊以提供產品之基本服務,如辨識產品之真偽。In still another embodiment, the member registration module includes a basic service for providing a product according to the second integrated information and the product identification information, such as identifying the authenticity of the product.
於再一實施態樣中,該資訊服務平台復包括會員分析模組,係用於依據該會員等級分析該會員資料,以提供製造商業者、通路商業者、賣場業者或使用者所需之已分析資料。In still another embodiment, the information service platform includes a member analysis module for analyzing the member data according to the membership level to provide the necessary requirements for manufacturing a business, a channel trader, a market operator or a user. Analyze the data.
於再一實施態樣中,該資訊服務平台復包括會員管理模組,係依據該行動裝置所傳送之會員資料調整該會員等級。In still another embodiment, the information service platform includes a member management module, and the member level is adjusted according to the member information transmitted by the mobile device.
本發明復提出一種資訊整合互動方法,係用於資訊服務平台與行動裝置之間的資訊互動,包含下列步驟:由該行動裝置執行登入產生連線;接收該行動裝置所傳送之具產品識別資訊或會員資料之互動指令;當該互動指令具有該產品識別資訊時,依據該產品識別資訊提供對應之第二整合資訊;當該互動指令具有該會員資料時,根據該會員資料調整會員等級,以依據該會員資料與該會員等級提供對應之第三整合資訊。The present invention further provides an information integration interaction method for information interaction between an information service platform and a mobile device, comprising the following steps: performing a login to generate a connection by the mobile device; and receiving product identification information transmitted by the mobile device Or an interactive instruction of the member information; when the interactive instruction has the product identification information, providing the corresponding second integrated information according to the product identification information; when the interactive instruction has the member information, adjusting the membership level according to the member information, The third integrated information corresponding to the member level is provided according to the member information.
於一實施態樣中,於由該行動裝置執行登入而產生連線之後,該資訊服務平台係傳送互動訊息至該行動裝置。In an embodiment, after the login is performed by the mobile device to generate a connection, the information service platform transmits an interactive message to the mobile device.
於一實施態樣中,復包括:該資訊服務平台接收來自該行動裝置之具產品識別資訊的互動指令,分析該產品識別資訊,進而產生對應之第一整合資訊以回傳至該行動裝置。In an embodiment, the information service platform receives an interactive instruction with product identification information from the mobile device, analyzes the product identification information, and generates corresponding first integrated information for transmission back to the mobile device.
於另一實施態樣中,該資訊整合互動方法復包括:於依據該會員等級分析該會員資料,藉此提供製造商業者、通路業者、賣場業者或使用者所需之已分析資料。In another embodiment, the information integration interaction method comprises: analyzing the member data according to the membership level, thereby providing the analyzed information required by the manufacturer, the channel operator, the market operator or the user.
相較於習知技術,本發明提供一種資訊整合互動系統及其方法,利用漸進方式提供產品資訊及會員服務,藉著與用戶間互動來取得用戶會員資料,用戶透過行動裝置可與資訊服務平台連線,可於購買前透過產品識別資訊取得所需的產品訊息,或於購買後取得電子式產品資訊及更多服務。另外,資訊服務平台依據會員等級而提供不同的產品資訊及服務,藉此吸引用戶主動提供個人會員資料,而該些會員資料可依各端不同需求而整合成有用資訊,以即時地提供廠商、通路商或賣場等作為銷售策略及行銷推廣的依據,因此,透過本發明之資訊整合互動系統,用戶與系統間互動不僅提供用戶所需產品資訊,對廠商、通路商或賣場來說,復可利用會員資料降低行銷成本及提升產品效益,藉此達到各取所需的目的。Compared with the prior art, the present invention provides an information integration interactive system and a method thereof, which provide product information and member services in a progressive manner, and obtain user member information through interaction with users, and the user can access the information service platform through the mobile device. Connected to obtain the required product information through product identification information before purchase, or obtain electronic product information and more services after purchase. In addition, the information service platform provides different product information and services according to the membership level, thereby attracting users to actively provide personal member information, and the member materials can be integrated into useful information according to different needs of each end, so as to provide the manufacturer, As a basis for sales strategy and marketing promotion, the channel provider or the store, therefore, through the information integration interactive system of the present invention, the interaction between the user and the system not only provides the product information required by the user, but also for the manufacturer, the distributor or the store. Use member information to reduce marketing costs and improve product efficiency, so as to achieve the desired purpose.
以下藉由特定的具體實施形態說明本發明之技術內容,熟悉此技藝之人士可由本說明書所揭示之內容輕易地瞭解本發明之優點與功效。然本發明亦可藉由其他不同的具體實施形態加以施行或應用。The technical contents of the present invention are described below by way of specific embodiments, and those skilled in the art can easily understand the advantages and effects of the present invention from the contents disclosed in the present specification. The invention may be embodied or applied by other different embodiments.
請參閱第1圖,係說明本發明之資訊整合互動系統的系統示意圖。如圖所示,資訊整合互動系統係提供用戶(或一般使用者)透過行動裝置5與資訊服務平台1之間的資訊互動,藉此讓用戶自資訊服務平台1取得所需產品訊息,同時資訊服務平台1可藉此收集並整合用戶個人資料,後續可即時地提供廠商、通路商或賣場等服務端業者運用。Please refer to FIG. 1 , which is a schematic diagram showing the system of the information integration interactive system of the present invention. As shown in the figure, the information integration interactive system provides information interaction between the user (or the general user) and the information service platform 1 through the mobile device 5, thereby enabling the user to obtain the desired product information from the information service platform 1, and the information The service platform 1 can collect and integrate the user's personal data, and can then provide the service provider of the manufacturer, the distributor or the store in real time.
行動裝置5係用於擷取產品識別資訊或輸入會員資料,以產生具有該產品識別資訊或該會員資料之互動指令。詳言之,行動裝置5為用戶查詢資料及接收資訊的媒介,行動裝置5內安裝有一應用程式,可連線至資訊服務平台1並於不同時點發出互動指令,因而該互動指令內可能包含產品識別資訊或會員資料,資訊服務平台1接收到該些互動指令後會回傳相對應的資料或訊息。行動裝置5也可利用網頁瀏覽器等互動介面進行上述動作。The mobile device 5 is used for capturing product identification information or inputting member information to generate an interactive instruction having the product identification information or the member data. In detail, the mobile device 5 is a medium for the user to query data and receive information. The mobile device 5 has an application installed therein, which can be connected to the information service platform 1 and issue interactive commands at different times, and thus the interactive command may include products. After identifying the information or member information, the information service platform 1 will return the corresponding information or message after receiving the interactive instructions. The mobile device 5 can also perform the above operations using an interactive interface such as a web browser.
前述之產品識別資訊係指產品條碼(barcode)、產品履歷或可代表產品的唯一組識別標記,並無限制其呈現型態,可能為二維條碼、數字或特定圖案,由於產品識別資訊是唯一且對應產品的識別方式,故為簡化操作流程,可透過直接掃描條碼即可知悉用戶所指定的產品,此外,前述之產品識別資訊也可透過電子發票取得,即用戶利用行動裝置5讀取電子發票以間接取得電子發票的購物內容,再由該購物內容得知該產品的產品識別資訊,如此不單是印在產品外殼上的產品識別資訊,間接知悉產品而得到產品識別資訊的其他來源方式(如外部伺服器200)亦適用於本發明。實際操作時,行動裝置5亦可透過影像辨識、語音辨識或手動鍵入等方式來取得產品識別資訊,惟上述方式僅為示例而非限制。The aforementioned product identification information refers to the product barcode (barcode), product history or a unique group identification mark that can represent the product, and does not limit its presentation type, and may be a two-dimensional bar code, a number or a specific pattern, since the product identification information is unique. In order to simplify the operation process, the product specified by the user can be known by directly scanning the barcode. In addition, the product identification information mentioned above can also be obtained through the electronic invoice, that is, the user reads the electronic device by using the mobile device 5. The invoice obtains the purchase content of the electronic invoice indirectly, and then the product identification information of the product is known from the purchase content, so that not only the product identification information printed on the product shell, but also the other source way of obtaining the product identification information by indirectly knowing the product ( For example, external server 200) is also suitable for use in the present invention. In actual operation, the mobile device 5 can also obtain product identification information through image recognition, voice recognition or manual typing, but the above manner is merely an example and not a limitation.
資訊服務平台1可依據行動裝置5的需求提供用戶所需的資料,兩者之間可透過行動通訊或無線通訊產生連線,因而使用行動裝置5可降低使用範圍的限制並具有攜帶方便且即時的優勢,而該資訊服務平台1係包括會員資料庫10、資料查詢模組11及會員服務模組12。The information service platform 1 can provide the information required by the user according to the requirements of the mobile device 5, and the connection between the two can be realized through mobile communication or wireless communication, so that the use of the mobile device 5 can reduce the limitation of the use range and is convenient and instant to carry. The information service platform 1 includes a member database 10, a data query module 11 and a member service module 12.
會員資料庫10係用於儲存會員資料與對應該會員資料之會員等級。資訊服務平台1主要目的之一係收集用戶資料,故資訊服務平台1之會員資料庫10可用於儲存用戶的會員資料,而每筆會員資料分別具有其會員等級,該會員等級係作為資訊服務平台1主動提供用戶不同服務或回覆用戶需求的判斷依據,此部份之後將有詳細說明。The member database 10 is used to store member profiles and membership levels corresponding to member profiles. One of the main purposes of the information service platform 1 is to collect user information. Therefore, the member database 10 of the information service platform 1 can be used to store the user's member information, and each member data has its membership level, and the membership level serves as an information service platform. 1 Proactively provide different users' services or respond to the user's needs. This part will be followed in detail.
資料查詢模組11係用於接收來自該行動裝置5之互動指令,透過分析該產品識別資訊,產生對應之第一整合資訊以回傳至該行動裝置5。資料查詢模組11係提供用戶購買產品前的資料查詢,因而此時用戶無需登入平台,對於用戶使用上方便且限制小,操作時,用戶僅需傳送包含產品識別資訊的互動指令至資訊服務平台1,之後資料查詢模組11將對應之第一整合資訊回傳至行動裝置5。The data query module 11 is configured to receive an interactive command from the mobile device 5, and generate corresponding first integrated information to be transmitted back to the mobile device 5 by analyzing the product identification information. The data query module 11 provides the data query before the user purchases the product, so the user does not need to log in to the platform at this time, and the user is convenient and limited in use. When operating, the user only needs to transmit the interactive instruction including the product identification information to the information service platform. 1. The data query module 11 then transmits the corresponding first integrated information to the mobile device 5.
這裡所述的第一整合資訊即對應該產品識別資訊之產品相關訊息,可能是產品之官方產品資料、賣場售價資訊及網友使用評價等,甚至是政府提供的資訊,再者,還可搭配行動裝置5的定位功能,藉以提供用戶附近的賣場資訊,例如地址、距離或如何前往,不僅資訊全面且即時提供,對用戶即為方便。為了提供正確且最新的第一整合資訊,資訊服務平台1將透過網際網路100與外部伺服器200連線,並由外部伺服器200取回所需資訊,該外部伺服器200可為賣場伺服器、廠商伺服器、討論區伺服器及政府伺服器,藉以取得有用、即時的所需訊息。較佳者,資料查詢模組11於顯示第一整合資訊時,可透過用戶設定或內建權重高低來顯示第一整合資訊,使得用戶最在意或可能需要的訊息可以顯示於前頭。The first integrated information described here is the product related information corresponding to the product identification information, which may be the official product information of the product, the store price information and the user's use evaluation, and even the information provided by the government. The positioning function of the mobile device 5 is used to provide store information near the user, such as address, distance or how to go, which is not only comprehensive and immediate, but also convenient for the user. In order to provide correct and up-to-date first integration information, the information service platform 1 will be connected to the external server 200 via the Internet 100, and the external server 200 retrieves the required information. The external server 200 can be a store servo. , vendor servers, forum servers, and government servers to get useful, immediate, and desired information. Preferably, the data query module 11 displays the first integrated information through the user setting or the built-in weight level when displaying the first integrated information, so that the message that the user most cares about or may need may be displayed at the front.
會員服務模組12係於該行動裝置5之會員登入後,接收該行動裝置5所傳送之互動指令而執行互動服務,以依據該產品識別資訊提供對應之第二整合資訊而回傳至該行動裝置5,或依據該會員資料與該會員等級提供對應之第三整合資訊以回傳至該行動裝置5。會員服務模組12係提供用戶於購買產品後的資訊告知及互動服務,且依據用戶的會員等級而提供不同服務,會員等級的高低係由所提供會員資料多寡來決定,因而不同會員等級下,會員服務模組12會有提供不同的互動服務,在此以兩階段形式舉例說明。After the member of the mobile device 5 logs in, the member service module 12 receives the interactive command transmitted by the mobile device 5 and executes an interactive service to provide the corresponding second integrated information according to the product identification information and then forwards the action to the action. The device 5, or the third integrated information corresponding to the member level according to the member information, is transmitted back to the mobile device 5. The member service module 12 provides information sharing and interactive services after the user purchases the product, and provides different services according to the user's membership level. The level of the membership level is determined by the amount of member information provided, and thus, under different membership levels, The member service module 12 will provide different interactive services, which are illustrated in two stages.
於第一階段中,當用戶購買產品後,可連線至資訊服務平台1進行會員註冊,此時會員可能僅會提供最基本的個人資料,如姓名、聯絡方式等,之後待用戶登入並傳送具產品識別資訊的互動指令時,會員服務模組12將對應回傳第二整合資訊給用戶的行動裝置5,該第二整合資訊可包括產品保證書、產品使用手冊或與產品相關的資訊,此目的主要提供非紙本的保證書或手冊給用戶,如此可直接儲存於行動裝置5內以避免日後尋找或遺失的麻煩。這裡所述的產品相關資訊可為韌體或軟體已更新等訊息,藉此主動告知用戶該產品目前最新狀態,另外,該第二整合資訊亦可包含電子發票,除了電子式發票方便用戶保存外,資訊服務平台1同時記載有相關記錄,也可幫助用戶對獎並通知,特別的是,因電子式發票易於保存,故若產品有退換貨情況時,也降低習知紙本發票易遺失的缺陷。In the first stage, after the user purchases the product, they can connect to the information service platform 1 to register the member. At this time, the member may only provide the most basic personal information, such as name, contact information, etc., and then wait for the user to log in and transmit. When the interactive instruction has the product identification information, the member service module 12 correspondingly returns the second integrated information to the user's mobile device 5, and the second integrated information may include a product guarantee, a product manual, or product-related information. The purpose is to provide a non-paper warranty or manual to the user, so that it can be stored directly in the mobile device 5 to avoid the trouble of finding or losing in the future. The product related information described herein may be a message that the firmware or the software has been updated, thereby actively informing the user of the current state of the product, and the second integrated information may also include an electronic invoice, except that the electronic invoice is convenient for the user to save. The information service platform 1 also records related records, and can also help users to award and notify. In particular, because electronic invoices are easy to save, if the product has a return, it will also reduce the loss of the conventional paper invoice. Defects.
於第二階段中,當用戶已購買產品且已於資訊服務平台1之會員資料庫10內存有用戶的會員資料下,會員服務模組12可主動發出訊息或用戶透過行動裝置5發出互動指令以進行彼此間的互動,該會員服務模組12可依互動指令內容將第三整合資訊傳送給用戶的行動裝置5,例如產品推廣訊息、產品特賣訊息或產品附加訊息,惟第三整合資訊內容係依據會員等級而提供,換言之,當用戶對該些訊息有興趣且想知悉詳情,則會員必需再回傳更詳細的會員資料,資訊服務平台1才會進一步提供用戶想要的訊息。舉例來說,用戶透過行動裝置5對資訊服務平台1發出回饋產品新知的要求,而會員服務模組12則回應一則特賣會的訊息,但用戶若想知道更細節資料,如地點、時間或特賣內容時,則要連線至資訊服務平台1(如點擊訊息內的超連結)並提供更多會員資料,才能得到用戶想知道的訊息。如此可使用戶主動地提供會員資料,且不會直接對用戶造成困擾。In the second phase, when the user has purchased the product and has stored the member information of the user in the member database 10 of the information service platform 1, the member service module 12 can actively send a message or the user sends an interactive command through the mobile device 5 to Interacting with each other, the member service module 12 can transmit the third integrated information to the user's mobile device 5 according to the interactive instruction content, such as a product promotion message, a product sale message or a product additional message, but the third integrated information content system According to the membership level, in other words, when the user is interested in the information and wants to know the details, the member must return the more detailed member information, and the information service platform 1 will further provide the information desired by the user. For example, the user sends a request for feedback to the information service platform 1 via the mobile device 5, and the member service module 12 responds to a message of the sale, but the user wants to know more details such as location, time or sale. For content, you should connect to the information service platform 1 (such as clicking on the hyperlink in the message) and provide more member information to get the message that the user wants to know. This allows the user to actively provide member information without directly confusing the user.
透過上述兩階段方式,資訊服務平台1可漸進地取得用戶的會員資料,相反地,用戶也可以在購買前後得知產品訊息,無論是用戶提出要求或者是資訊服務平台1主動提供,在此互動過程中,用戶可即時知悉許多產品訊息,同時配合需求而自願地回傳其會員資料,此時資訊服務平台1可收集並整合用戶們的會員資料,以即時提供賣場、廠商或通路商的行銷或進貨決策。需說明的,本實施例以兩階段方式來舉例說明,惟實際運作時,並不侷限僅採用兩階段,可依據需要分為多階段或多層次進行。Through the above two-stage approach, the information service platform 1 can gradually obtain the user's member information. On the contrary, the user can also know the product information before and after the purchase, whether the user requests or the information service platform 1 actively provides the interaction. During the process, users can instantly know many product messages and voluntarily return their member information according to their needs. At this time, the information service platform 1 can collect and integrate the user's member information to provide instant marketing of vendors, vendors or distributors. Or purchase decisions. It should be noted that the embodiment is illustrated in a two-stage manner, but in actual operation, it is not limited to only adopting two stages, and may be divided into multiple stages or multiple levels according to needs.
此外,該會員服務模組12復包括依據第二整合資訊及產品識別資訊以提供產品之基本服務,例如辨識產品之真偽。亦即透過會員服務模組12,可依據用戶透過行動裝置5回傳的產品識別資訊以及會員服務模組12自外部伺服器200所取得的資料訊息,來判斷用戶購買的產品真偽或者其他關於此產品的資訊,例如產品保固期間為何,甚至可在保固期限到期時,傳送簡訊詢問是否延長保固等,可達到主動服務用戶的目的。In addition, the member service module 12 includes basic services for providing products based on the second integrated information and product identification information, such as identifying the authenticity of the product. That is, through the member service module 12, the product identification information returned by the user through the mobile device 5 and the information information obtained by the member service module 12 from the external server 200 can be used to determine the authenticity of the product purchased by the user or other related information. Information about this product, such as the period of product warranty, or even when the warranty period expires, sends a message asking whether to extend the warranty, etc., to achieve the purpose of proactive service users.
於此需說明的,資料查詢模組11及會員服務模組12可分別透過網際網路100連接至外部伺服器200取得所需的第一整合資訊、第二整合資訊或第三整合資訊,其中,該第一整合資訊、第二整合資訊或第三整合資訊可包括公開資訊與私有資訊,公開資訊可為來自如政府單位所提供訊息,而私有資訊可為來自如討論區或部落格等,因此,資訊服務平台1永遠可提供最新、即時且多元的資料訊息給用戶,並非目前使用單一入口網站搜尋資料所能達到的。For example, the data query module 11 and the member service module 12 can be connected to the external server 200 via the Internet 100 to obtain the first integrated information, the second integrated information, or the third integrated information. The first integrated information, the second integrated information or the third integrated information may include public information and private information. The public information may be information provided by, for example, a government unit, and the private information may be from, for example, a discussion forum or a blog. Therefore, the information service platform 1 can always provide the latest, instant and diverse information information to the user, which is not currently available through the use of a single portal to search for data.
請參閱第2圖,係說明本發明之資訊整合互動系統另一實施例的系統示意圖。如圖所示,資訊服務平台2係與行動裝置5連線進行互動,其中,資訊服務平台2之會員資料庫20、資料查詢模組21及會員服務模組22與第1圖之資訊服務平台1內相對應模組的功能相同,於本實施例中,該資訊服務平台2復包括會員管理模組23及會員分析模組24。Please refer to FIG. 2, which is a system diagram illustrating another embodiment of the information integration interactive system of the present invention. As shown in the figure, the information service platform 2 interacts with the mobile device 5, wherein the member database 20 of the information service platform 2, the data query module 21 and the member service module 22, and the information service platform of FIG. In the embodiment, the information service platform 2 includes the member management module 23 and the member analysis module 24 in the same manner.
會員管理模組23係依據行動裝置5所傳送之會員資料調整會員等級。詳言之,用戶會因為想得到更多產品訊息而回傳更詳細的會員資料,因而每當用戶上傳或更新會員資料時,會員管理模組23會依據會員資料內容來調整其對應的會員等級,該會員等級即表示該用戶可由資訊服務平台2得到多少互動服務,因而透過會員管理模組23來判斷該用戶之會員等級為何,如此使會員服務模組22可主動發出互動訊息或者進一步判斷會員等級而回應用戶需求,藉此與用戶產生互動。The member management module 23 adjusts the membership level based on the member information transmitted by the mobile device 5. In detail, the user will return more detailed member information because he wants to get more product information. Therefore, whenever the user uploads or updates the member information, the member management module 23 adjusts the corresponding membership level according to the member information content. The membership level indicates how many interactive services the user can get from the information service platform 2, and thus the membership management module 23 determines the membership level of the user, so that the member service module 22 can actively send an interactive message or further determine the membership level. Respond to user needs to interact with the user.
會員分析模組24係用於依據該會員等級分析該會員資料,以提供製造商業者300、通路商業者400、賣場業者500或使用者600所需之已分析資料,其中,該已分析資料可即時提供或非即時提供。該會員分析模組24將分析及整合會員資料,使該些會員資料成為已分析資料,例如:購買某產品的年齡層、購買某產品的職業別、產品銷售情況等,該些分析資料對於製造商業者300、通路商業者400、賣場業者500或使用者600是有特別意義的,例如製造商業者300想知道哪類型產品受到年輕人喜愛,通路商業者400想知道某項產品銷售狀態以作為進貨談價的依據,賣場業者500想知道哪些期間為產品銷售高峰/淡季而可推出特惠活動,甚至使用者600也想知到同年齡者對於哪些產品是有興趣的,因而這些整合資料是有其用途,以往各業者無法取得相關資訊,透過會員分析模組24的分析整合,這些資訊變得簡單可得的。因此,會員分析模組24將分析會員資料以產生已分析資料並加以儲存,製造商業者300、通路商業者400、賣場業者500或使用者600等可透過網際網路100取得所需資料。The member analysis module 24 is configured to analyze the member data according to the membership level to provide the analyzed data required by the manufacturer 300, the channel merchant 400, the store provider 500 or the user 600, wherein the analyzed data can be Available immediately or not. The member analysis module 24 will analyze and integrate the member materials, so that the member materials become analyzed data, for example, the age level of purchasing a product, the occupation of a product, the sales situation of the product, etc., and the analysis materials are manufactured. The merchant 300, the channel merchant 400, the store maker 500 or the user 600 are of special significance. For example, the manufacturer 300 wants to know which type of product is popular with young people, and the channel merchant 400 wants to know the sales status of a product as a Based on the basis of the purchase price, the store industry 500 wants to know which period is the product sales peak/off season and can launch special promotions. Even the user 600 wants to know which products of the same age are interested, so the integrated information is Its use has not been able to obtain relevant information in the past. Through the analysis and integration of the member analysis module 24, this information has become simple and available. Therefore, the member analysis module 24 will analyze the member data to generate and store the analyzed data, and the manufacturer 300, the channel merchant 400, the store provider 500, or the user 600 can obtain the required materials through the Internet 100.
請參閱第3圖,係說明本發明之資訊整合互動系統另一應用實施例的系統示意圖。如圖所示,資訊服務平台3係與行動裝置5連線進行互動,資訊服務平台3不僅可提供行動裝置5資訊,復可作為行動裝置5查詢資料的管道。Please refer to FIG. 3, which is a system diagram illustrating another application embodiment of the information integration interactive system of the present invention. As shown in the figure, the information service platform 3 interacts with the mobile device 5, and the information service platform 3 not only provides the information of the mobile device 5, but also serves as a conduit for the mobile device 5 to query data.
具體而言,當產品損壞需送修時,用戶可透過行動裝置5自資訊服務平台3查詢到附近維修點資訊,如地址、如何前往、評價等等,待產品送修後,維修業者700可將維修資訊即時回報至資訊服務平台3,例如可儲存於資訊資料庫35,此時,用戶僅需連線至資訊服務平台3,透過會員服務模組32查詢用戶產品的維修情況,特別的是,資訊服務平台3記載有用戶的個人資料,當產品送修時通知維修業者700以資訊服務平台3作為聯繫媒介,如此用戶查詢資料更簡易。由上可知,以往查詢產品資料、產品評價、產品售價或維修資訊都要分別到不同服務平台,如今透過資訊服務平台3將所有服務整合在一起,對於用戶而言是極具吸引力的。Specifically, when the product is damaged and needs to be sent for repair, the user can inquire about the information of the nearby maintenance point from the information service platform 3 through the mobile device 5, such as address, how to go, evaluate, etc., after the product is sent for repair, the maintenance provider 700 can The maintenance information is immediately returned to the information service platform 3, for example, it can be stored in the information database 35. At this time, the user only needs to connect to the information service platform 3 to query the maintenance of the user's products through the member service module 32, in particular The information service platform 3 records the user's personal data. When the product is sent for repair, the maintenance service provider 700 is notified to use the information service platform 3 as a contact medium, so that the user can find the information more easily. As can be seen from the above, in the past, product data, product evaluation, product price or maintenance information were separately sent to different service platforms. Now, all services are integrated through the information service platform 3, which is very attractive to users.
此外,行動裝置5可傳送反饋資料至資訊服務平台3,詳言之,行動裝置5除了可被動等待訊息通知外,亦可主動發出訊息,例如對該產品的評價或心得,資訊服務平台3經整理後可儲存於資訊資料庫35,待其他用戶有查詢需求時,亦可搭配第一整合資訊一併提供的查詢者。In addition, the mobile device 5 can transmit feedback data to the information service platform 3. In detail, the mobile device 5 can actively send a message, such as evaluation or experience of the product, in addition to passively waiting for the notification of the information, the information service platform 3 After being sorted, it can be stored in the information database 35. When other users have query requirements, they can also be matched with the inquirer provided by the first integrated information.
又,行動裝置5係包括資訊顯示介面(未圖示),可用於顯示行動裝置5內的第一整合資訊、第二整合資訊或第三整合資訊之歷史清單。具體而言,透過資訊顯示介面,用戶可取得先前所查詢的相關資料,當然包含先前的第一整合資訊、第二整合資訊和第三整合資訊等的歷史清單,而歷史清單可依據用戶設定而提供適當的排序,並將權重較高的資訊顯示於清單前頭,如此,用戶無需每次都需向資訊服務平台3要求所需資訊。Moreover, the mobile device 5 includes an information display interface (not shown) for displaying a history list of the first integrated information, the second integrated information, or the third integrated information in the mobile device 5. Specifically, through the information display interface, the user can obtain the related information previously queried, of course, including the historical list of the previous first integrated information, the second integrated information, and the third integrated information, and the history list can be set according to the user. Provide appropriate sorting and display higher weight information in front of the list, so users do not need to request the information from the information service platform 3 every time.
請參閱第4圖,係說明本發明之資訊整合互動系統結合應用雲端管理的示意圖。如圖所示,為了提升資訊整合互動系統整體效率,可以分區域、分層次的概念提供服務,其中,每一行動裝置5可與所在區域的資訊服務平台4、4’、4”連線,而各資訊服務平台4、4’、4”會與雲端整合伺服器6連接,資訊服務平台4、4’、4”與雲端整合伺服器6間有層次關係,而資訊服務平台4、4’、4”彼此間有分區概念,如此,像是當地賣場訊息、地圖或附近維修點等區域性資料可儲存於各資訊服務平台4、4’、4”內,相反地,如果是會員資料或產品訊息等整合性資料則可儲存於雲端整合伺服器6,如此分開儲存可避免僅以單一資訊服務平台可能造成的運載負擔,同時分區服務亦可加速區域性資料的取得速度。Please refer to FIG. 4, which is a schematic diagram illustrating the information integration interactive system of the present invention combined with application cloud management. As shown in the figure, in order to improve the overall efficiency of the information integration interactive system, services can be provided in a sub-regional and hierarchical manner, wherein each mobile device 5 can be connected to the information service platform 4, 4', 4" of the region. The information service platforms 4, 4', 4" will be connected to the cloud integration server 6, and the information service platforms 4, 4', 4" and the cloud integration server 6 have a hierarchical relationship, and the information service platform 4, 4' 4" has a concept of partitioning between each other. Thus, regional information such as local store information, maps or nearby maintenance points can be stored in various information service platforms 4, 4', 4", and conversely, if it is member information or Integrated information such as product information can be stored in the cloud integration server 6, so that separate storage can avoid the burden of loading caused by a single information service platform, and the partitioning service can also speed up the acquisition of regional data.
請參閱第5圖,係說明本發明之資訊整合互動方法的第一互動流程圖。於步驟S501中,係表示由行動裝置執行登入產生連線,接著於步驟S502中,係表示接收行動裝置所傳送之具產品識別資訊或會員資料的互動指令,亦即用戶透過行動裝置傳送互動指令,最後於步驟S503中,係表示當判斷該互動指令具有該產品識別資訊時,依據該產品識別資訊提供對應之第二整合資訊,此步驟係說明當用戶購買產品後,透過產品識別資訊與資訊服務平台產生互動,因而當資訊服務平台判斷互動指令是包含產品識別資訊時,則回傳第二整合資訊至行動裝置,以完成彼此之間的互動。Please refer to FIG. 5, which is a first interactive flow chart illustrating the information integration interaction method of the present invention. In step S501, it is indicated that the mobile device performs the login generation connection, and then in step S502, it receives the interactive instruction with the product identification information or the member data transmitted by the mobile device, that is, the user transmits the interactive instruction through the mobile device. Finally, in step S503, when it is determined that the interactive instruction has the product identification information, the second integrated information is provided according to the product identification information, and the step is to describe the information and information through the product after the user purchases the product. The service platform generates an interaction, so when the information service platform judges that the interactive instruction includes the product identification information, the second integrated information is returned to the mobile device to complete the interaction with each other.
請參閱第6圖,係說明本發明之資訊整合互動方法的第二互動流程圖。於步驟S601中,係表示由行動裝置執行登入產生連線,接著於步驟S602中,係表示接收行動裝置所傳送之具產品識別資訊或會員資料的互動指令,亦即用戶透過行動裝置傳送互動指令,最後於步驟S603中,係表示當判斷該互動指令具有該會員資料時,依據該會員資料調整該會員等級,以依據該會員資料與該會員等級提供對應之第三整合資訊,此步驟是指用戶已上傳其會員資料,資訊服務平台會以會員資料內容而改變其會員等級,資訊服務平台可依據會員目前的等級高低而提供第三整合資訊,因此,當資訊服務平台判斷互動指令是包含會員資料時,將提供會員升級並適時回傳第三整合資訊至行動裝置,藉此提供更完整服務給該用戶。Please refer to FIG. 6 , which is a second interactive flow chart illustrating the information integration interaction method of the present invention. In step S601, it is indicated that the login is generated by the mobile device, and then in step S602, the interactive instruction with the product identification information or the member data transmitted by the mobile device is received, that is, the user transmits the interactive instruction through the mobile device. Finally, in step S603, when it is determined that the interactive instruction has the member information, the member level is adjusted according to the member data, and the third integrated information corresponding to the member level is provided according to the member information, and the step refers to The user has uploaded their member information, and the information service platform will change the membership level based on the member information content. The information service platform can provide the third integrated information according to the current level of the member. Therefore, when the information service platform judges that the interactive instruction is a member When the information is provided, the member will be upgraded and the third integrated information will be returned to the mobile device in time to provide a more complete service to the user.
在第5圖和第6圖的流程圖中,於由該行動裝置執行登入而產生連線之後,該資訊服務平台可傳送互動訊息至該行動裝置。上述的用戶登入後即表示該用戶以成為資訊服務平台的會員,因而資訊服務平台會主動傳送互動訊息,藉此與該行動裝置間產生互動,換言之,資訊服務平台不僅在接收到行動裝置之互動指令才提供服務,亦可主動傳送互動訊息以與用戶產生互動。In the flowcharts of FIGS. 5 and 6, after the login is performed by the mobile device to generate a connection, the information service platform can transmit an interactive message to the mobile device. After the user logs in, the user is a member of the information service platform. The information service platform will actively transmit interactive messages to interact with the mobile device. In other words, the information service platform not only receives the interaction of the mobile device. The order provides services and actively transmits interactive messages to interact with the user.
在第5圖和第6圖的流程圖中,該資訊服務平台係接收來自該行動裝置之具產品識別資訊的互動指令,分析該產品識別資訊,進而產生對應之第一整合資訊以回傳至該行動裝置。前述係指在未購買商品前,用戶可透過具產品識別資訊的互動指令,得到相對應的第一整合資訊,該第一整合資訊如前述可為產品評價、產品售價比較或附近購買點等,如此可供用戶即時且不受地點限制而查詢到產品資訊。In the flowcharts of FIG. 5 and FIG. 6, the information service platform receives an interactive instruction with product identification information from the mobile device, analyzes the product identification information, and generates corresponding first integrated information for returning to The mobile device. The foregoing means that before the purchase of the product, the user can obtain the corresponding first integrated information through the interactive instruction with the product identification information, and the first integrated information can be the product evaluation, the product price comparison or the nearby purchase point, etc., as described above. This allows users to query product information instantly and without location restrictions.
又,於第5圖的流程圖中,於依據該產品識別資訊提供對應之第二整合資訊後,係依據該第二整合資訊及該產品識別資訊提供產品之基本服務,例如辨識產品之真偽。詳言之,可透過用戶上傳的產品識別資訊及來自外部伺服器的第二整合資訊之間比對,判斷出該產品的真偽,又或者提供更詳細的產品訊息,如藥品成分、產品結構等,但非一般購買前所能取得的產品資訊。In addition, in the flowchart of FIG. 5, after providing the corresponding second integrated information according to the product identification information, the basic service of the product is provided according to the second integrated information and the product identification information, for example, identifying the authenticity of the product. . In detail, the product identification information and the second integrated information from the external server can be compared to determine the authenticity of the product, or provide more detailed product information, such as drug composition and product structure. Etc., but not the product information that can be obtained before the general purchase.
另外,在第5圖和第6圖的流程圖中,可依據該會員等級分析該會員資料,以提供製造商業者、通路商業者、賣場業者或使用者所需之已分析資料,其中,該已分析資料可即時提供或非即時提供。如前所述,用戶在希望得到更多產品訊息或服務下,將會回傳更詳細的會員資料,如此該些會員資料將被收集、分析及整合,而該些已分析資料可提供給製造商業者、通路商業者、賣場業者或使用者作為後續製造、銷售、行銷或買賣的參考依據。In addition, in the flowcharts of FIG. 5 and FIG. 6, the member data may be analyzed according to the membership level to provide the analyzed data required by the manufacturer, the channel merchant, the market operator or the user, wherein Analyzed data is available immediately or not. As mentioned above, users will return more detailed member information when they want more product information or services, so that the member data will be collected, analyzed and integrated, and the analyzed data can be provided to manufacturing. A reference for the subsequent manufacture, sale, marketing or sale of a merchant, a channel trader, a market operator or a user.
綜上所述,本發明提供一種資訊整合互動系統及其方法,透過提供用戶有用資訊的方式下循序取得會員資料,用戶利用行動裝置與資訊服務平台進行連線,購買前可取得所需產品訊息,購買後可取得電子式產品資訊,同時,資訊服務平台將依據會員等級提供不同的產品資訊反服務,如此可進一步吸引用戶提供其詳細的會員資料,最後,該些會員資料可整合成為有用資訊,以即時地提供廠商、通路商或賣場等作為銷售或行銷的參考依據,故本發明之資訊整合互動系統,對用戶不僅提供所需資訊,而對廠商、通路商或賣場可提供有用會員資料,因此可滿足不同角色所需資料,確實具有其實質效益。In summary, the present invention provides an information integration interactive system and a method thereof. The user information is obtained by sequentially providing the user with useful information, and the user can use the mobile device to connect with the information service platform, and obtain the required product information before purchasing. The electronic product information can be obtained after purchase. At the same time, the information service platform will provide different product information anti-services according to the membership level, which can further attract users to provide their detailed member information. Finally, the member information can be integrated into useful information. In order to provide manufacturers, distributors or stores as a reference for sales or marketing, the information integration interactive system of the present invention not only provides users with required information, but also provides useful member information for manufacturers, distributors or stores. Therefore, it can meet the information required by different roles, and it has its substantial benefits.
上述實施形態僅例示性說明本發明之原理及其功效,而非用於限制本發明。任何熟習此項技藝之人士均可在不違背本發明之精神及範疇下,對上述實施形態進行修飾與改變。因此,本發明之權利保護範圍,應如後述之申請專利範圍所列。The above embodiments are merely illustrative of the principles and effects of the invention and are not intended to limit the invention. Modifications and variations of the above-described embodiments can be made by those skilled in the art without departing from the spirit and scope of the invention. Therefore, the scope of protection of the present invention should be as set forth in the scope of the claims described below.
1、2、3、4、4’、4”...資訊服務平台1, 2, 3, 4, 4', 4"... Information Service Platform
10、20...會員資料庫10, 20. . . Member database
11、21...資料查詢模組11, 21. . . Data query module
12、22、32...會員服務模組12, 22, 32. . . Member service module
23...會員管理模組twenty three. . . Member management module
24...會員分析模組twenty four. . . Member Analysis Module
35...資訊資料庫35. . . Information database
5...行動裝置5. . . Mobile device
6...雲端整合伺服器6. . . Cloud integration server
100...網際網路100. . . Internet
200...外部伺服器200. . . External server
300...製造商業者300. . . Manufacturing business
400...通路商業者400. . . Pathway business
500...賣場業者500. . . Store operator
600...使用者600. . . user
700...維修業者700. . . Maintenance operator
S501~S503...步驟S501~S503. . . step
S601~S603...步驟S601~S603. . . step
第1圖係說明本發明之資訊整合互動系統的系統示意圖;1 is a schematic diagram showing the system of the information integration interactive system of the present invention;
第2圖係說明本發明之資訊整合互動系統另一實施例的系統示意圖;2 is a system diagram showing another embodiment of the information integration interactive system of the present invention;
第3圖係說明本發明之資訊整合互動系統另一應用實施例的系統示意圖;3 is a system diagram showing another application embodiment of the information integration interactive system of the present invention;
第4圖係說明本發明之資訊整合互動系統結合應用雲端管理的示意圖;Figure 4 is a schematic diagram showing the information integration interactive system of the present invention combined with application cloud management;
第5圖係說明本發明之資訊整合互動方法的第一互動流程圖;以及Figure 5 is a first interactive flow chart illustrating the information integration interaction method of the present invention;
第6圖係說明本發明之資訊整合互動方法的第二互動流程圖。Figure 6 is a second interactive flow chart illustrating the information integration interaction method of the present invention.
1...資訊服務平台1. . . Information service platform
10...會員資料庫10. . . Member database
11...資料查詢模組11. . . Data query module
12...會員服務模組12. . . Member service module
5...行動裝置5. . . Mobile device
100...網際網路100. . . Internet
200...外部伺服器200. . . External server
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TWI766469B (en) * | 2020-12-08 | 2022-06-01 | 中華電信股份有限公司 | Method and computer-readable medium for creating augmented reality interactive content |
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