TW201232305A - Method of communicating content to a user, mobile computing apparatus, and content delivery system - Google Patents

Abstract

A method of communicating content to a user of a communications-enabled mobile computing apparatus (200) having access to a database of stopping zones, the method comprising the computing apparatus (200) receiving identities of first and second locations and calculating (402) a route between the first and second locations. Prior to transit associated with the route calculated, at least an identity of content associated with one or more stopping zones associated with the calculated route is acquired (406, 408). During transit, the computing apparatus (200) determines (412) whether the computing apparatus is located at or near one of the one or more stopping zones, and the computing apparatus communicating the at least the identity of the content to the user in response to a safety criterion being satisfied (414, 416).

Description

201232305 VI. Description of the Invention: [Technical Field] The present invention relates to a method of transmitting content to a user of a mobile computing device, the method type being, for example, including transmitting when arriving at a location relative to a geographic region Content (such as an advertisement) to the user. The present invention is also directed to a mobile computing device of the type that, for example, delivers content (such as an advertisement) to a user when it arrives at a location relative to a geographic region. The present invention is also directed to a content delivery system of the type that delivers content (such as an advertisement) to a user, for example, when it arrives at a location relative to a geographic area. [Prior Art] Portable computing devices (e.g., portable navigation devices (PNDs) including GPS (Global Positioning System) signal receiving and processing functionality) are well known and widely used in in-vehicle and other vehicle navigation systems. "Generally, modern PNDs include - processors, memory, and map data stored in the memory. The processor cooperates with the memory to provide an execution environment for a typical build-software operating system, and in addition provides a common Or multiple additional software programs to enable the pnd function to be controlled and provide various other functions. Typically, these devices further include one or more input interfaces with one or more round-trip interfaces, and the input interface allows a user. Interacting with the device and controlling the device#, and relaying information to the user through the output interface. The example of the output interface includes a visual display and a speaker for audio output. The example of the input interface is controlled. Device on / 153364. Doc -4 201232305 Close one or more physical buttons for jobs or other features (the buttons do not necessarily need to be on the device itself, if the device is built into a vehicle and can be on a steering wheel), and for detection A microphone for user speed. In a particular configuration, the 'output interface display can be configured as a touch-sensitive display (via a touch-sensitive overlay or others) that additionally provides an input interface through which a user can be touched by the touch-sensitive display To operate the device. This type of device also typically includes one or more physical connector interfaces through which power and on-demand data signals can be transmitted to and received from the device, and one or more wireless transmissions as needed. The receiver/receiver allows communication via cellular telecommunications as well as other signal and data networks (eg, Bluetooth, Wi-Fi 'Wi_Max, GSM, UMTS, and the like). This type of PND also includes a GPS antenna through which the satellite broadcast signal (including location data) can be received and subsequently processed to determine the current location of the device. The PND may also include an electronic (four) meter and an accelerometer, and the electronic gyro and the accelerating juice generate signals that can be processed to determine the current angular acceleration and linear acceleration, and then combined with the position information derived from the GPS signal to determine the speed and relative displacement of the device and Therefore the handle of the device is mounted. Typically, such features are most commonly provided in in-vehicle navigation systems, but such features may also be provided in PNDs if advantageous. Mainly in the ability to determine a route between a first location (typically a start or current location) and a second location (typically a destination), by means of the device-user Various different parties 153364. Doc 201232305 (eg by postal area code, street name and house number, previously stored "well known" destinations (such as famous locations, municipal locations (such as sports or indoor swimming pools) or other points of interest) and favorite or recently visited Destination) Enter these locations. Typically, the PND is enabled by the software for a "best" or "optimal" route from the map data calculation to the destination address location... the "best" or "optimal" route is determined based on predetermined criteria. It is not necessary to be the fastest or shortest route. The choice of route to guide the driver may be extremely complex, and the selected route may consider existing, forecasting and dynamic and/or wireless traffic and road information, historical information about road speed and driving-factor preferences (eg drivers may refer to The route does not include highways or toll roads to continuously monitor roads and traffic conditions, and is based on changing conditions to provide or choose to change the way the rest of the journey passes. "Mobile phone data exchange, solid," based on various technologies (such as traffic) Monitor the real-time system of τ τ, ......camera, ^“fast track”. 4 于 in identifying traffic delays and feeding information to the notification system. This type of PND can be typically installed on the _ car, but can also be formed as a vehicle. The part of the control system of the radio board and the windshield on the vehicle = part of the brain or part of the real part, such as (portable can be - handheld system, - mobile phone or similar media playback installed on the device And the expansion of the hand situation ♦, by the software and along the - calculate the route of the navigation. h to perform the route calculation I53364. Doc 201232305 Once a route has been made by a PND++, the user interacts with the navigation device to select the desired route from one of the proposed routes, raw i β @ , π単. Depending on the needs, the user may, for example, by specifying certain routes, roads, locations, or criteria that should be avoided or mandatory for a particular trip, or to guide the route selection pattern of the route selection PND to form a primary function. The navigation of this route is another major function. ϋ , 供 , , , H H H H H H H H H H H H H H H H H H H H H H H H H H H H H H H H H H H H H H H H H H H Properly recognize the conditions automatically, or – for any reason, actively cause the device to perform a route recalculation. As mentioned above, it is also known to allow a user-defined criterion to be used to calculate a route; for example, the user may prefer a scenic route calculated by the device, or may wish to avoid any road that can be & expected or currently having traffic congestion. The pirate software will calculate the various routes and more advantageously consider the route containing the highest number of points of interest (called Ρ〇Ι) along its route (the routes are added to the geographical feature instance such as a scenic tag). Or use stored information indicating the traffic conditions present on a particular road, calculated based on the extent to which the road may be congested or considering its delay. Other route calculations and navigation criteria based on ρ〇ι and based on sfl can also be used. Although the route calculation and navigation functions are the basis of the overall use of the PND, the device can be used purely for information display or "free driving", and only map information related to the current device position is displayed in free driving, and the route is not calculated and the device is not calculated. Navigation is currently not performed. When the user knows the route in question and 153364. Doc 201232305 This mode of operation can be applied when there is no need for navigation assistance. During the navigation of the route, usually such PNDs provide visual and / / directional X guides along the selected route until the end of the route (eg.  During the navigation period, the PND also usually displays the map information on the screen. This kind of information is updated on the screen 赏 _ 赏 疋 疋 疋 使得 使得 使得 使得 显示 显示 显示 显示 显示 显示 显示 显示 显示 显示 显示 显示 显示 显示 显示 显示 显示 显示 显示 地图 地图 地图 地图 地图 地图 地图 地图 地图 地图, the current location of the user or user vehicle is updated. One of the illustrations on the screen displays a typical indication of the current device #, centered with map information of the surrounding roads adjacent to the current road and the current device location, and other map features that are also displayed. In addition, the navigation information may be displayed in a status bar above or on one side of the displayed map information, and the navigation information instance includes a distance that the user needs to take the next deviation from the current road, and may be deviated by the specific type of the prompt (for example) One of the left-turn or right-turn one-step graphs indicates the deviation f. The navigation function also determines the content, duration, and timing of the audio commands that the user is guided along along the route. As is known, a simple instruction (such as a left turn after 100 meters) requires significant processing and analysis. As previously mentioned, user interaction with the device can be by a touch screen, or additionally or alternatively by installing a remotely controlled steering column, by voice activation or by any other suitable method. The above device types (eg by TomTom International B. V. The GO 940 LIVE model, manufactured and provided, provides a reliable means for enabling the user to navigate from one location to another. Such devices have great utility when the user is unfamiliar with the route to their navigation destination. However, in addition to providing audio commands through the PND navigation function, sometimes it is also 153364. Doc 201232305 Hope to provide content (such as advertising content) to one of the PND users before, during and after the trip. In this regard, since the user will notice the content, the content needs to be related to the user. U.S. Patent No. 7,089,264 discloses the use of a geographic database to deliver content to a user via a so-called mobile computing platform having a location-determining capability. A geographic database contains data entities that represent geographic features that are located within a geographic area. Define the advertising area within the geographic area. A further correlation is made between some of the data entities that represent geographic features (e.g., one road segment) by indicating which geographic regions the geographic features are located in. The advertiser is then allowed to associate the advertising message with the advertising area. As the user of the mobile computing platform moves within the geographic area, the geographic location of the location and location of the mobile computing device platform is determined. Due to the above information, the advertising area where the determinable mobile computing platform is located. The mobile computing platform provides the user with an advertising message associated with the advertising area. Unfortunately, the content from the user's point of view may not be particularly relevant. In addition, content delivery may be susceptible to unnecessary distractions to users who are driving, and may therefore be dangerous because such non-essential distractions may interfere with the user's ability to safely respect. Another technique for transmitting content based on a location is described in U.S. Patent Application Serial No. 11/171,94, the disclosure of which uses the so-called collaborative filtering to provide the relevant content to a user. In one embodiment, the regions are constructed and each is configured to support collaborative filtering. A location tracking system is used to track a user and make a partial determination when a user is associated with a location, and the determination includes monitoring the user's behavior in terms of location. Use this information as a collaborative filter 153364. The doc 201232305 section provides information on the location and/or service that is considered relevant to the user. SUMMARY OF THE INVENTION According to a first aspect of the present invention, a method of transmitting content to a user of a mobile enabled mobile computing device having access to a database of a stop region is provided The method includes: the computing device receiving the identification of the first location and the second location and calculating a route between the first location and the second location; obtaining one or more stops prior to performing the transition associated with the calculated route At least one identification of the region-associated content, the one or more stop regions being associated with the calculated route; during the transition, the computing device determining whether the computing device is located at one of the one or more stop regions Or nearby; and transmitting the content to the user in response to a security criterion that is satisfied. The calculated route can include: a location associated with the one of the one or more stop regions; and the at least the identifying of the content associated with the one of the one or more stop regions can include: The computing device identifies the one of the one or more stop regions associated with the location of the calculated route, the computing device accessing the stop region database via a wireless communication network, the stop region database identification stop a region and content associated with the stop region and remote from the computing device; obtaining the at least the identification of the content associated with the one or more stop regions via the wireless communication network. The method may further include: the computing device determining whether the security criterion is met by determining whether the computing device meets a motion-related condition; and transmitting the content of the at least the identification 0 153364 in response to the motion-related condition of Yi . Doc 201232305 s The singular motion related condition may be decelerated to or in a stationary state. The motion related condition may include a maximum speed associated with the one of the one or more stopping regions. The motion related condition may be related to a change in driving direction or vehicle orientation associated with the stopping area. The content of δ Hai can be advertising content. This content may be a route related to information. The computing device can determine that one of the stop regions is accidentally formed. The computing device can provide a navigation assistance service. The stop area database identifies a plurality of content associated with the one of the one or more stop areas; the identified plurality of content includes the content; and the computing device prioritizes the plurality of contents such that When this security criterion is met, a highest priority content is transmitted before other identifying content. The prioritization of the content may be scheduled based on at least one of: a correlation of the content with a identified destination location; a correlation with a calculated route; a correlation with a segment of the calculated route; Correlation with one of the users setting the building; correlation with the vehicle in which one of the computing devices is placed; and/or correlation with the location of the computing device. The method can further include recording, by the computing device, statistical usage data related to content delivery to the user. The identification of the content associated with the one of the one or more stop regions may include. Obtain a reference to the content, which can be referred to by the reference I53364. Doc -11- 201232305 The selection of the test to enable the transfer of the content. The stop area database may include an identification of a plurality of stop areas associated with a particular category of vehicles. The obtained stop area and content can be stored at the local end. A mobile computing device can be provided, for example, using a data synchronization system to maintain the stop region data and/or the content is kept up to date. According to a second aspect of the present invention, a mobile computing device having access to a stop-and-stop region database is provided. The device includes: a processing resource configured to support a working environment during use, the operating environment support-stop region identifier module, a navigation module, and a content delivery module; wherein the navigation module is configured to Receiving an identification of the first location and the second location and calculating a route between the first location and the second location; the content delivery module is configured to obtain and associate the calculated route prior to the transition associated with the calculated route Identifying at least one of a plurality of areas associated with the stop area, the stop area identifier module being configured to determine whether the mobile computing device is located at or near one of the one or more stop areas during the transition period; And the content delivery module is configured to transmit at least the identification of the content to the user in response to a satisfied security criterion. The inner valley transfer module can be configured to access the stop area database via a wireless communication network, thereby obtaining the at least the identification of the content associated with the one of the one or more stop regions; The stop area database can identify the stop area and the content associated with the stop area and away from the computing device; and the content delivery module can also be configured to obtain the one or more stop areas via the wireless communication network The at least the identification of the content associated with the one. 153364. Doc -12- '1 201232305 The mobile phase of the content delivery module can be configured to determine whether the security criterion is met by determining that the shipment meets the condition; and the content is configured to respond to the satisfied motion-related condition Spread the content. & The motion related condition may be decelerated to - quiescent state or stationary (4) 〇 The motion related condition may include one of the maximum velocities associated with the one of the one or more stopping regions. This motion related condition may be related to a change in driving direction or vehicle orientation. This content can be advertising content. This content can be route related information. The stop zone identifier module can be configured to determine that one of the one or more stop zones is accidentally formed. The stop area database can identify a plurality of content associated with the one of the one or more stop devices, the identified plurality of content can include the content; and the content delivery module can be configured to schedule the plurality The prioritization of the contents 'such that when the security criteria are met', transmitting a highest priority content β before the other identifying content may prioritize the content based on at least one of the following criteria: the content is related to a recognized destination location Correlation with a calculated route; correlation with one of the calculated routes; correlation with one of the user profiles; correlation with a vehicle that houses the computing device; and/or The relevance of the location of the computing device. The apparatus can further include the content delivery module configured to record the recorded statistical usage data associated with the content delivery to the user. The content delivery module can obtain the 153364 by obtaining a reference to the content. Doc -13· 201232305 The at least the identification of the content associated with the one of the one or more stop regions; the reference can enable the transfer of the content by the selection of the reference. The stop area database may include an identification of a plurality of stop areas; the plurality of stop areas may be associated with a particular category of vehicles. According to a third aspect of the present invention, there is provided a navigation apparatus comprising the above-described mobile computing device associated with the second aspect of the present invention. According to a fourth aspect of the present invention, a content delivery system is provided, comprising: the mobile computing device associated with the second aspect of the present invention, the mobile computing device being capable of communicating with the stop region via the communication network Database communication; away from the mobile computing device, the 3H word server supports the stop area database and is configured to respond to a request for information requesting access to the stop area database; The mobile computing device is configured to request at least the identification of the content associated with the identified one of the one or more stop regions via the wireless communication network; and the server is configured to respond to the action The request by the computing device provides at least the identification of the content. According to a fifth aspect of the present invention, a computer program component is provided, comprising computer program code, the computer program code being intended to cause a computer to perform the method described above in relation to the first aspect of the present invention. The computer program component is embodied on a readable medium. The terms "cluster" or "clustering" as referred to herein should be understood to mean assigning an observation group to a subset, each subset being similar in one or more aspects. In the context of this context, the observed clusters share spatial similarities, such as observing one of the spatial associations or having one of the smallest density observation packets. The content mentioned in this article is any media potentially related to a receiver, I53364. Doc 201232305 However (within the background of the vehicle τ) has nothing to do with a direct driving task (such as text problems, audio, video, video assembly 4 or any combination of 4). So the content can be static or dynamic. The content can be stored on the local side of the navigation device, but it is conceivable that the content can be stored and downloaded remotely, either automatically or as needed (e.g., via a link (such as a hyperlink). If desired, the local storage may also be synchronized and the content may be synchronized, for example, via a mapping update or service channel capable of transmitting an electrical value advisory service to the device. In terms of the nature of the content, the content need not be advertising content and can be any related content, such as: security enhanced content, efficiency promoting content, such as regarding environmental and/or commercial considerations; non-emergency or delayable guilty 'such as - SMS service (SMS) messages, an e-mail message, or missed call information; content related to the operation or status of a vehicle; content related to the route, such as traffic useful to the user in any other respect Information or content. Accordingly, apparatus and methods can be provided to cause a stop area database to be generated such that one of the navigation devices associated with the user can be used to generate a stop area database such that it contains a stop region for a given The most valuable information about its effectiveness, in its place: Words can deliver content more efficiently than other locations. An instance of receiving irrelevant content (e.g., advertising content) by the user is reduced. Therefore, irrelevant content distracts the user from the previous content delivery implementation 2 less frequently. In addition, content is often delivered in the safest and most viable way to avoid distractions from the main driving tasks. Therefore, the driver's workload is reduced and the flexibility of the user's attention is thus maintained, thereby enhancing driving = full. Cloth girl 153364. Doc 15 201232305 A method of delivering content and associated 铋 铋 、 , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , In addition, the minimum content that is not particularly relevant to the user is added to the sample and the sample is added to increase the safe driving practice. In addition, content (such as advertising) can be generated from a remote wall, 55% over % servo, internet dynamic, instant delivery or instant. /' The ability of the Queen to deliver content to the user in the most practicable way to reduce any possible distractions (because it is a message when the vehicle is stationary in a stop zone order) is extremely advantageous. The transmitted content (eg, - Vision is geographically related to the user), that is, the content is related to where the user is currently located or where the user will go to H when the user prepares to "digest" the content The content, 、, 、, Α Α ^ , , , , , , , , , , , , 另一 另一 另一 另一 另一 另一 另一 另一 另一 另一 另一 另一 另一 另一 另一 另一 另一 另一 另一 另一 另一 另一 另一 另一 另一 另一 另一 另一 另一 另一 另一 另一 另一Gaining interaction with a driver's + > without creating a dangerous situation. Therefore, there may be some interactions within the present context, such as asking the user to touch the screen of the navigation device or providing any other form of interaction, such as Interacting with the voice, gesture, or remote control of the navigation device. Other advantages of these embodiments are set forth below, and each of these embodiments is defined in the scope of the related claims and other places in the following detailed description. Further details and features of the present invention will now be described by way of example only with reference to the accompanying drawings. Do not like a part. 153364. Doc-16-201232305 An exemplary embodiment of the invention may be described with particular reference to a navigation device (ND) or personal navigation device (PND). It should be borne in mind, however, that the teachings of the present invention are not limited to ND or PND' but are generally applied to any type of processing device configured to perform navigation software to provide route planning and navigation functionality. Therefore, in the context of the present application, it is intended that a navigation device includes, but is not limited to, any type of route planning and navigation device, regardless of whether the device is embodied as a PND for performing route planning and navigation devices, A navigation device built into a vehicle, or computing resources (such as a desktop computer or portable personal computer (PC), mobile phone or portable digital assistant (PDA)). Except for street/road networks, illustrative embodiments may be implemented in a sidewalk navigation network and/or any other type of transportation network. Moreover, while the exemplary embodiments described herein utilize GPS measurements (probe trace points) that include latitude and longitude coordinates as a location stem, it should be appreciated that position measurements can be obtained from any resource, rather than GPS. For example, in the context of an indoor environment, indoor positioning techniques can be utilized, such as using a shame access point. Thus, the embodiments described herein may be utilized by navigation devices or other electronic devices that perform location determination, for example, by pedestrians in a shopping mall, such navigation devices or other electronic devices capable of, for example, using the wi-Π and/or mentioned above. Or cellular communication technology. Considering the above conditions, one of the maps, Global Positioning System (GPS) and the like, is used for various purposes. In general, GPS is a health-based radio-based navigation system capable of determining continuous position, speed, time, and direction information for an unlimited number of users in some instances. Previously known as the navstaR2 GW, it incorporates a complex star that orbits the Earth in extremely precise orbits. Based on this 153364. Doc -17- 201232305 and other precise orbits GPS satellites can relay their position to any number of receiving units. The GPS system is implemented when the standby device (especially when it is equipped to receive data) starts scanning the radio frequency of the GPS satellite signal. Once a radio signal is received from a GPS satellite, the device determines the exact location of the satellite via one of a number of different conventional methods. In most instances the device will continue to scan the signal until at least three different satellite signals are obtained (note that it is usually not possible to determine the position by only two signals, but using other triangle measurements techniques to determine the position using only two k numbers) ). This can be done in a conventional manner. Furthermore, obtaining a fourth satellite signal allows the receiving device to calculate its three-dimensional position by the same geometric calculation in a known manner. Location and speed data can be continuously updated in real time by an unlimited number of users. As shown in FIG. 1, GPS system 100 includes a plurality of satellites 102 that are orbiting the Earth 1 〇4. A GPS receiver 106 receives the spread spectrum GPS satellite data signal 108 from a plurality of plurality of satellites 1〇2. The spread spectrum data signal 108 is continuously transmitted from each satellite 102, and each of the transmitted spread spectrum data signals 1-8 includes a data stream. The data stream contains information identifying a particular satellite 102 originating from the data stream. As mentioned above, the GPS receiver 1 6 typically requires spread spectrum data signals from at least three satellites 102 to be able to calculate a two-dimensional position. The receipt of a fourth spread spectrum data signal causes the GPS receiver 106 to calculate a three dimensional position using a known technique. Referring to Figure 2, it should be noted that the block diagram of navigation device 200 does not include all of the components of the navigation device, but only a number of illustrative components. The navigation device 2 is located in a house (not shown). The navigation device 200 includes a processing resource, such as 133364. Doc -18- 201232305 The second processor 202 is coupled to an input device 2〇4 and a display device, such as a display screen 2〇6. Although reference is made herein to a single number of input devices 204, those skilled in the art will appreciate that input devices 2〇4 represent any number of input devices, including a keyboard device, voice input device, touch panel, and/or any other input information. Know the input device. Similarly, display 206 can include any type of display screen such as, for example, a liquid crystal display (LCD). In one configuration, one aspect of the input device 2〇4, the touch panel and display screen 206 are integrated to provide an integrated input and display device, including a touch pad or touch screen input 23〇 (Fig. 3) Enable information input (via direct input, menu selection, etc.) and information display through the touch panel screen so that a user only needs to touch one of the display screens 2 to select one of the plurality of display options or activate a plurality of virtual Or one of the "soft" buttons. In this regard, processor 202 supports a graphical user interface (GUI) that incorporates touch screen operations. In the navigation device 200, the processor 202 is operatively coupled to the input device 204 via a connection 21 and is capable of receiving input information from the input device 2〇4 and is operatively coupled to the display screen 206 via a respective output connection 212. And at least one of the output devices 208 to output information to at least one of the display screen 206 and the output device 208. The output device 2〇8 is, for example, an audio output device (e.g., including a speaker). Since the output device 2〇8 can generate audio information for a user of the navigation device 200, it should also be understood that the input device 204 can also include a microphone and software for receiving input voice commands. In addition, the navigation device 200 can also include any additional input 153364. Doc •19· 201232305 Pieces 204 and/or any additional output devices, such as audio input/output devices. The processor 202 is operatively coupled to a memory resource 214 via connection 216 and further adapted to receive information from the input/output (I/O) port 218 via the connection 220 or to send information to the input/output (1/0). 218, wherein 1/〇埠218 is connectable to an I/O device 222 external to the device 1 of the guided device 1. The external " device 222 can include, but is not limited to, an external listening device such as, for example, a headset. The connection to I/O device 22 2 may further be a wired or wireless connection to any other external device, such as, for example, a car stereo unit for unattended operation and/or for voice-activated operation, for connection to a headset or headphones. The memory resource 2 14 includes, for example, a volatile memory (e.g., random access memory (RAM)) and a non-volatile memory (e.g., a digital memory such as a flash memory). 2 further illustrates an operative connection between processor 202 and an antenna/receiver 224 via connection 226, where antenna/receiver 224 can be, for example, a GPS antenna/receiver. It should be understood that the antennas and receivers designated by reference numeral 224 are schematically combined for illustration, but the antenna and receiver may be separate placement components' and the antenna may be, for example, a GPS patch antenna or a spiral antenna. To support communications in a Universal Mobile Telecommunications System (UMTS), the processor 202 is also interfaced to a cellular communication module 228 that forms a mobile power technology. The cellular interface 228 module 228 supports an interface L 229 for wireless transmission and reception of data. The cellular pass module 228 includes a user identification module. A group (SIM) (not shown) coupled to the cellular communication module 228 and having a data subscription associated with the cellular communication module 228, in this example, is reserved 153364. Doc . 20- 201232305 is used for a limited amount of information via a subscription period (eg, a calendar month). In other embodiments, the subscription does not need to have a data usage restriction. The cellular communication module 228 supports a two-way data communication service, such as a packet-forward data service (such as a universal packet radio service (GPRS) supported by the GSM communication network and/or a high-speed downlink packet supported by the UMTS network). Access (HSDPA)). Therefore, the communication interface 229 is in contact with the two-way data communication service. The two-way data communication service supports one of the Internet Protocol (IP)'s of data communication, but other agreements are expected to be used in addition or in the alternative. In this example, the navigation device 200 includes a cellular communication module 228. However: 'In another embodiment, a separate wireless communication terminal (not shown) (such as a mobile phone, PDA, and/or any device with mobile phone technology) may be used to establish a communication network via a communication network, if desired. Sessions to establish a digital connection, such as a digital connection via known Bluetooth technology. In this regard, the navigation device 200 can be enabled for Bluetooth so that the settings of the wireless communication terminal are not known to the navigation device, thereby causing the navigation device to operate correctly with the mobile phone model, manufacturer, etc., which have been constantly changing the range. If necessary, the case is stored by the navigation device 2〇〇 model/manufacturer specific settings. Updateable for storing information for this information. It should therefore be understood that the navigation device is an example of a communication enabled mobile computing device. Of course, one of ordinary skill in the art will appreciate that the electronic components shown in Figure 2 are powered by one or more power sources (not shown) in a conventional manner. Those of ordinary skill in the art will appreciate that the components shown in Figure 2 can be expected to have different configurations. For example, the components shown in Figure 2 can be connected to one another via wired and heart connections and the like. Therefore 'the navigation described in this article』 153364. Doc -21 - 201232305 200 can be a portable or handheld navigation device. To facilitate the use of the navigation device 200, the portable or handheld navigation split 200 of FIG. 6 can be connected or "coupled" (FIG. 3) to a car or any other suitable vehicle (eg, to a bicycle, in a conventional manner). a locomotive or a ship). The navigational parameter 200 can then be removed from the docking position for portable or handheld navigation use. The navigation device 200 can be placed on an arm 232 which itself can be attached to a vehicle dashboard or windshield or the like using a suction cup 234. This arm 232 is an example of a docking station to which the navigation device 2 can be coupled. The navigation device 200 can be coupled or otherwise coupled to the arm 232 of the docking station by, for example, snapping the navigation device 2 to the arm 232. The navigation device 2 can then be rotated on the arm 232. In order to release the connection between the navigation device 2 and the docking station, for example, a button (not shown) on the navigation device 2 can be pressed. Those of ordinary skill in the art are familiar with other suitable configurations of the coupling and decoupling of the navigation device 200 to a docking station. Turning to memory resource 214 of navigation device 200 of FIG. 4, a boot loader (not shown) executable by processor 202 is stored to load an operating system 238 from memory resource 214 for execution by functional hardware component 236. The functional hardware component 236 provides an environment in which the application software 240 can be executed. Operating system 238 is used to control functional hardware component 236 and reside between application software 24A and functional hardware component 236. The application software 240 provides a work environment that includes GUIs that support the core functions of the navigation device 200, such as map browsing, route planning, navigation functions, and other functions associated with core functions. In this example, 'for implementing a content delivery module 241, the application software 153364. Doc

201232305 240 supports a navigation module and 242. Referring to FIG. 5, the navigation module 242 includes a route calculator 250 having a path for calculating route calculation parameters (eg, a start position and a destination position) from a navigation input module (not shown). In the example, an input 252 of the first location and the second location mentioned above. The route calculator 250 has access to a map repository 254 that includes geospatial data. Route calculator 250 is also operatively coupled to a route tracker 256, which also has access to map repository 254. Route tracker 256 is operatively coupled to a Gps data module 258. An instruction generator 260 is also operatively coupled to a media communication module 264 and an output interface 266. In this example, the output interface 266 is coupled to the display 23A and a speaker 268. The media communication module 264 is also operatively coupled to the local database of the stop area data 262, and the local database 262 of the stop area has been generated according to any suitable method to include knowledge of the short-term or longer period. The area where the vehicle is stopped. For example, the stop zone can stop or slow down the crowd to an area or area that is close to the stop speed (regi〇n). In another embodiment, the stop zone may be associated with a geospatial feature (eg, a road), but may be located at a distance that is considered to be not particularly close to the road (eg, up to 2 kilometers), such as a need to detour from a highway A gas station that arrived. It should therefore be understood that the definition of a stop zone can be based on a nearby transport network. For example, where only a limited number of roads can be reached to a stop zone, the stop zone can be defined relative to certain locations on the road. This condition can be used to form a arrival or proximity to the stop area when the navigation device reaches or approaches one of the locations. In this example, the stop area database 262 thus includes 153364.doc • 23· 201232305 Trigger data 'This trigger data identifies a region, boundary or location that constitutes one of the trigger data associated with the stop region, which will be described later The nature of the information. However, it should be noted that the stop area is different from a parking area or parking lot. As is apparent from the name, in this example, the navigation device 200 stores the database of the stop area data at the local end. However, the skilled person will appreciate that the stop area database 262 can be stored remotely and can be accessed via the communication module 228. The stop area database 262 can be generated, for example, using probe trace data (such as anonymous probe trace data) indicating the stop, operation, stop position, and desired duration of stay of the mobile computing device. Additional or alternative stop area databases 262 may be generated using other sources (e.g., government records, traffic guidance, and/or recommendations provided by users of the mobile computing device). The available information can be integrated and processed using known techniques to derive the stop regions mentioned above. The stop area database 262 can be increased by manual input from a digital map technician (DMT). In this regard, and turning to FIG. 6, the navigation device 200 can be coupled to one or more Node Bs 282 via the navigation device 200. A cellular communication network 280 (such as the UMTS network mentioned above) communicates. Although reference is made herein to a UMTS network, the skilled person will appreciate that the embodiments described herein are not limited to UMTS networks and other wireless communication networks are contemplated. The cellular communication network 280 is operatively coupled to the Internet 284. A remote server 286 is "attached" to the Internet 284 via an Internet Service Provider (ISP) and forms an instance of an external resource. The remote server 286 includes or is coupled to one of the stop area data 288 153364.doc -24- 201232305 associated with each stop area (in this example the database also contains content, such as media). In this example, the functional relationship between the mobile computing device 200 and the remote server 286 and its inter-species constitutes a content delivery system. As explained above, network connection establishment between the navigation device 200 (via a service provider) using the Internet 284 and another device (e.g., the remote server 286) can be performed in any conventional manner. In this regard, any number of appropriate data communication protocols may be utilized. In addition, communication module 228 can utilize any number of communication standards, such as CDMA2000, GSM, IEEE 802.il a/b/c/g/n, and the like. When the remote area server 286 stores the stop area database, the remote server 286 service requests the data to provide the data to the stop area data in a similar manner by the remote database of the stop area data 262. In the homework, for the sake of simple explanation, it is assumed that the user (a visitor at one of the offices of the European Patent Office in Hague, Patentlaan 2) Rijswijk requested navigation assistance to the TomTom International BV office at Rembrandtplein 35 in Amsterdam. To implement navigation of the above destination using the navigation device 200, the user configures a route for calculation as follows. Referring to Figures 7 through 15, the user uses a location browser input function supported by the user interface to employ an illustrative destination location entry procedure as described below. Although not shown, the user of the application software 240 supports the use of a list option to select a view of the three dimensional mode. When the user powers on the navigation device 200, the GPS module 658 of the device 200 obtains the GPS data and performs a self position determination by calculating (in a conventional manner) the current position of the navigation device 200 153364.doc • 25·201232305. As shown in FIG. 7 , a display 3 伪 is displayed for the user to display a pseudo three-dimensional display: determining one of the local environment 3 〇 2 of the navigation device 2 及 and one of the displays 3 304 in the local environment 304 A set of control and status messages. By touching the display in the local environment 3〇2, the navigation device 2 updates the display 300 through a user interface through a series of virtual or soft buttons 3〇6 (such as shown in FIG. 8). Virtual or soft buttons and others, the user can enter a destination that the user wishes to navigate. By touching the "Navigate to" virtual button 300, the navigation device 2 starts a route calculation program, and a part of the route calculation program includes a route establishment program. In accordance with the route setup procedure, the navigation device 2 displays (as shown in Figure 9) a plurality of virtual buttons associated with different categories of selectable destinations. In this example, the display shows a "residential" button, and if the button is pressed, it will be set to a destination where the home location is stored. If the "favorite" button is pressed, the button displays a list of destinations previously stored by the user in the navigation device 2, and if one of the destinations is subsequently selected, the route destination to be calculated is set. For the selected previous storage destination. If the "Recent Destination" soft button is pressed, the list of optional destinations retained in the memory of the navigation device 2 and the user's most recently navigated list is displayed. Filling in the destination selection for this list will set the destination location for this route to the location selected (previously accessed). If the "point of interest" button is pressed, a plurality of positions can be navigated by a user-selectable number of options (such as, for example, a navigation device 2 pre-stored in the navigation device 200 - the user may want to navigate) Location of an automated teller machine (ATM), gas station or tourist attraction) 153364.doc • 26· 201232305. - A triangular arrow-like virtual button is provided to an additional sub-menu for the "Navigation to..." menu option, and the Address " button 3 10 Start - Program" user can enter the address of the destination that the user wishes to navigate with. In this example, since the user knows the destination street address that the user wants the navigation device 200 to navigate, it is assumed that the operation of the "Address" button 310 (by touching the touch virtual display displayed on the screen) to select the _ position as the purpose. Based on this (as shown in Figure 1), the user presents a series of address input options. By "City Center", "Post Area Code", "Crossover or Crossroads" (for example, one of the intersections of two roads) ) and "Street and Residential Number" input address. In this example, the user knows the street address and the home number of the destination and thus selects a "street and home number" virtual button 312, as shown in Figure U, and then the user displays based on this: type the city name that you want to navigate. One of the prompts 314, a flag button 316, a country in which the user can select the desired domain by the flag button 316, and a virtual keyboard 318, which can be operated by the user if necessary. Enter the destination city name. In this example, the user starts to play "Amsterdam" and thus the navigation device 200 responds by providing the user with a list 32 of optional cities. In this example, the user wishes to navigate to Amsterdam, and as shown in FIG. The navigation device 200 is shown displaying one of the street name prompts 322 and another virtual keyboard 318 based on the Amsterdam selection of the list 320, by which the user can enter the street name. In this example A, the user is prompted to play the street name where the destination is located, and the navigation device 2 responds by providing the user with a list 324 of selectable track names. In this example, the user wishes to travel to the street "Rembrandtplein" and thus the user selects r Rembrandtplein from the displayed list 324. Once a street has been selected, the navigation device 2 displays (Fig. 13) a limited, large number of virtual keyboards 326, and prompts the user to type the street number in the selected street and the city the user wishes to navigate by prompt 328. . If the user has previously navigated to one of the building numbers in the street, the number will be displayed first. If the user wants to navigate to Rembrandtplein No. 35 in this example, the user only needs to use the virtual keyboard 326 to type the street number ("35" And then touch a "Complete" virtual button 330 displayed in the lower right corner of the display 3. If the user wishes to navigate to a different building number of Rembrandtplein*, all that the user has to do is operate the virtual keyboard 326 to enter an appropriate building or street number. When the user decides that navigation to the suggested building number is required, the user touches the "Complete" virtual button 33. The application software 24 then causes the user interface to present an interrogation message 346 (FIG. 14) asking the user if a specific arrival time is required. If the user touches a "yes" virtual button, the function is estimated. The hai function estimates the time required to travel to the destination (after the user provides the expected arrival time) and advises the user when to leave (or if If they are driving late, they should have left) their current location and their destinations. In this example, the user does not focus on arriving at a particular time and therefore selects a "no" virtual button 348. 153364.doc -28- 201232305 Selecting the "No" virtual button 348 causes the route calculator 250 of the navigation module 242 to calculate a route between the current location and the selected destination using the geospatial data stored in the map repository 254 and A calculated route 35 is shown in Figure 15 on a relatively low magnification map showing the full route. The user also provides: - "Complete" virtual button 352, the user can press the dust to indicate an acceptable calculation route: - "Find alternative route" virtual button 354, the user can press to cause the navigation device 2〇〇 Another route to the selected destination is calculated; and a "details" virtual button 356 that the user can press to display an optional option for display of more detailed information of the currently displayed route 350. In this example, assume that the user believes that the display route is acceptable, and once the "Done" button 352 has been pressed, the user is presented with a three-dimensional view (not shown) of the current start position of the navigation device 2. The user then begins their journey and the navigation device 200 guides the user in the following manner. Referring to FIG. 16, after the user has set the destination as described above (step 4〇〇) and the route has been calculated (step 4〇2), but after the navigation device 2〇〇 transitions, the media communication module 264 analyzes the calculation. The route and determine if there is a stop zone for any location that has geospatial features associated with it. In this regard, the media communication module 264 accesses the stop area database 262 stored in the local end to identify the stop area associated with the calculated route (step 4〇4). Then the media communication module 264 transmits the identified stop area. The identifier, and the remote server 286 (step 406) accesses the further stop area database 288 using the identifier of the provided stop area and retrieves (step 4〇8) the content associated with the identified stop area' This content can be supplied to the user. Subsequent media 153364.doc -29* 201232305 The body communication module 264 receives the content retrieved by the remote server 286. The user then proceeds based on the calculated route (step 410) and the navigation device is in transition. The GPS module 258 coupled to the route tracker 256 provides the current location information using the information obtained from the GPS receiver 224. The route calculated by the route calculator 250 can be accessed by the route tracker 256 and the route tracker 256 determines the current position relative to one of the calculated routes. The route tracker 2 5 6 uses the acquired GPS data to determine (step 412) when the current location on the route approaches or corresponds to a stop zone and whether the user will stop at the stop zone by accessing the stop zone database 262. In this regard, whether the position of the navigation device 200 is determined to be within a predetermined distance of one of the stop regions and/or the pre-equivalent distance s end is sufficient for the navigation device 2 to be within a sufficient distance or within a sufficient distance of the stop region. An example of a predetermined criterion. In this example, the trigger data stored in the stop area database 262 mentioned above for determining whether the navigation device 200 is sufficiently close to the stop area constitutes a predetermined criterion to be satisfied. The GPS data is then used to determine if a safety related criterion has been met. In this example, the GPS data is used to determine the vehicle speed, and thus when the speed is reduced to zero or near zero, the route tracker 256 determines that the stop zone has been reached in a safe manner. Otherwise, the route tracker continues to determine when the stop zone has been reached. In another embodiment, the navigation device 2 can be in communication with the vehicle computing device, such as when the navigation device 2 is integrated into the vehicle. In this embodiment, the navigation device 200 can access the vehicle speed to determine the above safety related criteria, e.g., via a so-called CAN bus or FlexrayTM network. 153364.doc • 30- 201232305 The cognition of the user at or near a stationary state is here to facilitate the transfer of, for example, current content to the user during a security state. The command generator 260 is then implemented to perform media communications associated with the stop zone, such as one of the following ways. The command generator 260 requests the media communication module 264 to provide content related to the current stop region. In response to a request from the command generator 260, an associated media-to-instruction generator 260 that has been obtained by the media communication module 264 and/or to the associated media is provided. Once the content has been obtained, the command generator 26 forms a message. For safety reasons 'as described above', when approaching the stop area, one of the valleys associated with the particular stop area or at least one of the inner valleys is identified when the vehicle is about to stop or is about to stop. In this regard, an action related condition is applied for determining whether the content should be delivered. In this way, the action-related condition is a stationary or near-stationary state. Action related conditions may include one of the maximum speeds associated with a stop zone. The user profile, any previous driving stops, and any preferences of the user can be used to improve the most relevant content rating. In this regard, the profile data is stored by the navigation device in this embodiment. Once the message has been formed, the command generator 260 presents (step 416) the media to the user via display 230 and/or speaker 268. In the first alternative implementation, the 'formed message may include at least an identifier of the content and/or a reference', for example, a hyperlink to the media, and the selection of the user link results in a "pull" based on a "push" Provide media to users. As can be seen, the content can be prioritized according to any suitable predetermined criteria. 153364.doc •31·201232305. In the above example, each stop area has a single item associated with it. However, in another embodiment, a given stop region may have at least two items associated with it. In such cases, the media communication module 264 must prioritize the content associated with the stop region and select the content with the highest priority for delivery to the user. In this regard, a prioritization may be based on at least one of the following criteria: a relevance of the content to a identified destination location; a correlation with a calculated route; a correlation with a segment of the calculated route; Correlation with one of the user profiles; correlation with the vehicle in which the computing device is placed; and/or correlation with the location of the computing device. As described herein, content is delivered to related and communicating users in a manner that does not compromise the security of a user and/or other passengers in a vehicle. As suggested above, the content may be an advertisement; the advertisement may be associated with a destination selected by the user, but the relevant person may additionally or alternatively be about other locations, such as: the current stop region, any potential subsequent stop regions, A dynamic situation of the current destination (eg a traffic condition or parking availability). The transmitted content may be associated with one of the dynamic scenarios associated with the calculated route, such as may encounter one of the dangers associated with the route, potential damage associated with the route (eg, there is an accident or one of the locations of the event, such as a dangerous intersection or potential Dangerous lane merges). In another embodiment, the stopped area may be accidentally formed and dynamically judged, for example, a stop area may be formed due to a traffic situation. Due to the increasing use of communication networks via navigation devices, available from TomTom 153364.doc -32- 201232305

International B.V Seto * The HD traffic information system is known to instantly identify a traffic situation in which the traffic condition is $ λ , the degree / brother in the vehicle / traffic is stationary and thus constitutes a special stop area. This can also be a bridge that is attributed to an event or a gathering of vehicles waiting to board a ferry-boat that is crowded with traffic. Therefore, content can be transferred in such special stop areas. In a further embodiment, the information may be stored in the vicinity of the stop area or may be transmitted to the user for the potential danger associated with the stop area. ^ " Assets. For example, a gas station or a "gasoline" station can be returned to the south speed road by a navigation device before leaving. The content of the New Drive merger is transmitted to the user. In this example, the content can be a video clip. In yet another further embodiment, a pricing mechanism can be utilized to selectively transfer the plurality of content, and the available hotspots can be used to prioritize and/or rank the content to be transmitted. The mechanism is added to the priority calculation and ranking of the message. In another embodiment, a login system is added to the navigation device to collect user-selected connections, communication bites/θ times to otherwise interact with advertisers, or to receive statistical usage data from more information, such as click through. This can be done by the content delivery module. Τ From now on in a further alternative embodiment, the local storage database of the area is related to the stored stop area data y μ >& + Beizhu. In this embodiment, the local data stored in the local area is stored but the related content is not stored on the local end. In the embodiment, the computing device and the local storage data can be configured as a completely automatic system, and there is no need to go to a remote end. _ Instant connection architecture. For example, 153364.doc -33· 201232305 can use a connection architecture (such as one of the types used by TomTom in the MapshareTM map data update system) to periodically update or synchronize the local storage data. Therefore, the data connection that is always "on" is not required and the low-end data connection service can be used instead to update the local data. As another example, while the above embodiments have been described in the context of driving, those skilled in the art will appreciate that other activities (e.g., walking or climbing or other off-road navigation) may be known. Similarly, the above example can be utilized with respect to a two-wheeled vehicle (such as a cyclist and/or a motorcyclist) that includes a vehicle having 5" to 125 cc. In this regard, due to the riding of a two-wheeled vehicle Limited balance and limited interaction freedom, the content of the message to one of the users is particularly important for safe interaction and display. "In addition, from a security point of view, it is desirable to transmit data when the vehicle is stationary and in the safest possible location. Therefore, With regard to such vehicles, the above-described embodiments can be configured to further promote safety by selecting a stop area where the rider can be stationary. In fact, to ensure safe delivery of content, it is possible with respect to certain types of vehicles and which may be Stop the area to define the stop area. In another example, when the camera is on a safe route between the stop area and the destination, it can be displayed to avoid distracting the driver. Although in the above example, The implementation described in the context of one of the content or content identifiers is always transmitted to the user by the mobile computing device, but the skilled person = should be aware of the mobile computing device Configuring to obtain an identifier for the content or content provides the user with a choice of when to deliver the content or content identifier to the user's monthly force, such as in some cases, such as when the user is less likely to be 153364.doc -34- 201232305 Although the conditions permit, but during the daylight hours of attention. In another example, the transfer of the inbound or the current content identifier may be set by one of the mobile computing devices. In a step-by-step manner, although the foregoing detailed description The embodiments described herein refer to GPS, but it should be noted that the navigation device may use (4) a variety of location sensing techniques as an alternative to (or indeed an addition to) GPS. For example, when available, the navigation device may use other global navigation satellite systems. (gnss), such as the proposed European Ga out eo system. Also 'should not be limited to satellite-based beacons that can use ground-based beacons or cause the device to determine its geographic location (eg remote navigation (LORA^-c^ Easily functioning as an alternative embodiment of the present invention can be implemented as a computer program product for use with a computer system, The computer program product is, for example, a series of computer instructions (such as a magnetic disk, cd_r〇m, ROM, or a fixed disk) stored on a physical data recording medium or embodied as a computer data signal via a physical medium or a wireless device. The medium (such as microwave or infrared) transmits the signal. The computer command series can constitute all or part of the above functions, and can also be stored in any memory device that is volatile or non-volatile, such as semiconductor, magnetic, optical or other memory. In the case of a device, it should be well understood by those skilled in the art that although the preferred embodiment implements certain functions by software, it can be implemented only in hardware (for example, by one or more ASICs (application-specific bodies) The circuit)) or actually is a mixture of hardware and software to perform the functions equivalently. Thus, the scope of the invention should not be construed as being limited to implementation in software. 153364.doc •35· 201232305 Finally, it should be understood that although the scope of the accompanying claims is set forth herein, the description of the invention is not limited to the following claims. The disclosed features or any combination of implementations J are specifically recited in this patent, whether or not in the accompanying patent (4). BRIEF DESCRIPTION OF THE DRAWINGS FIG. 2 is a schematic diagram of one of the illustrative components of a global positioning system (GPS) used by a navigation device; FIG. 2 is a schematic diagram of an electronic component of a navigation device constituting an embodiment of the present invention; Figure 3 is a schematic diagram of a connection configuration for optional use in a vehicle; Figure 4 is a schematic representation of a building stack utilized by the navigation device of Figure 6; Figure 5 is a navigation module of Figure 8. FIG. 6 is a schematic diagram of an audio command generation system including the navigation device of FIG. 6; FIG. 7 to FIG. 15 are screen shots of a navigation device selected in connection with one of the proposed journeys; Figure 16 is a flow chart showing one of the methods for transmitting content according to still another embodiment of the present invention. [Key element symbol description] 100 GPS system 102 Satellite 153364.doc -36- 201232305 104 Earth 106 GPS receiver 108 Spreading poor Material signal 200 navigation device 202 processor 204 input device 206 display screen 208 output device 210 connection 212 output connection 214 memory resource 216 connection 218 I / O埠220 Connection 222 I/O Device 224 Antenna/Receiver 226 Connection 228 Honeycomb Communication Module 229 Communication Interface 230 Touch Screen Input 232 Arm 234 Suction Cup 236 Functional Hardware Components 238 Operating System 153364.doc ·37· Application Software content transfer module navigation module route meter benefit input map database route with vertical β GPS data module command generator stop area database media transfer module output interface speaker honeycomb communication network Node B Internet remote Server Stop Area Database Display Local Environment Area Virtual Button Virtual Press ^2 Virtual Button • 38 - 201232305 312 Virtual Press 314 Tip 316 Flag Button 318 Virtual Keyboard 320 List 322 Lift 324 List 326 Virtual Keyboard 328 Tip 330 Virtual Button 346 Interrogation message 348 Virtual press ^2 350 Route 352 Virtual button 354 Virtual button 356 Virtual button 153364.doc - 39 -

Claims (1)

201232305 VII. Patent application scope: A method of transmitting content to a user of a communication-enabled mobile device, the communication-enabled mobile computing computing device having access to a stop area database, the method comprising: receiving, by the computing device The first one is; the fifth is poor, the second position is identified and the route between the first position and the second position is calculated; and the line is obtained and associated with the transition associated with the calculated route At least one of the contents associated with one or more of the stop regions - identifying; during the transition, the computing device determining whether the computing device is located at or near one of the one or more stop regions; and responding to The method of claim 1, wherein the calculated route includes a location associated with the one of the one or more stop regions; And obtaining the at least the identification of the content associated with the one of the one or more stop regions comprises: the computing device identifying the bit with the calculated route Corresponding to the one of the one or more stop areas; the computing device accessing the stop area database via a wireless communication network, the stop area database identifying the stop area, and associating with and away from the stop area Computing the content of the device; obtaining, by the wireless communication network, the at least the identification of the content associated with the one of the one or more stop regions 153364.doc 201232305. 3. The method of claim item! or 2, Further comprising: the computing device determining whether the security criterion is met by determining that the computing device is a condition; and wherein the motion-related condition of the motion-related condition transmits the at least the content of the content. The method of 3 is the same as the state of the motion-related state or in the static state. The condition is decelerated to a static 5. 6. The method of claim 3, or the method of claim 1 or 2, such as the method of claim 1 or 2, is as described in claim 1 or 2. The motion related condition includes one of the maximum catches associated with the one. , where the content is advertising content. The method of claim 1 or 2, wherein the stop area database identifies a plurality of contents associated with the one of the one or more stop areas, the plurality of identified The content includes the content; and the computing device prioritizes the plurality of content such that a highest priority content is transmitted prior to the other identifying content when the security criteria are met. 9. The method of claim 8, wherein the prioritization of the content is based on at least one of: a relevance of the content to a location of the identified destination; a correlation with a calculated route; 153364.doc 201232305 correlation with one of the calculated routes; correlation with one of the user profiles; correlation with a vehicle in which the computing device is placed; and/or correlation with the location of the computing device . Ίο. 11. 12. 13. The method of claim 1 or 2, further comprising: recording, by the computing device, statistical usage data relating to the transmission of the content to the user. The method of claim 1 or 2, wherein obtaining at least the identification of the content associated with the one of the one or more stop regions comprises: obtaining one of the contents of the reference 'by selection of the reference, the reference is enabled The transfer of the content. The method of claim 1 or 2, wherein the stop area database comprises an identification of a plurality of stop areas associated with a particular category of vehicles* an action computing device having a stop area database Accessing the device includes: a processing resource configured to support a working environment during use, the operating environment supporting a stop region identifier module, a navigation module, and a content delivery module; wherein the navigation module The set is configured to receive the identification of the first location and the second location and calculate a route between the first location and the second location; the content delivery module is configured to obtain a link prior to the transition associated with the calculated route At least one identification of one or more stop zone associated content associated with the calculated route; 153364.doc 201232305 During the transition, the stop zone identifier module is configured to determine the action calculation Whether the device is located at or near one of the one or more stop regions; and the content delivery module is configured to respond A safety criterion is satisfied will be the content of the identification of the at least transmitted to the user. 14. The device of claim 13, wherein the content delivery module is configured to access the stop area repository via a wireless communication network, thereby obtaining the one associated with the one of the one or more stop regions At least the identification of the content; the stop area database identifying the stop area and the content associated with the stop area and away from the computing device; and the content delivery module is also configured to obtain the one via the wireless communication network Or at least the identification of the content associated with the one of the plurality of stop regions. 15. The device of claim 13 or 14, wherein: the content delivery module is configured to determine whether the security criterion is met by determining whether a motion related condition is met; and the content delivery module is configured to respond to satisfaction The motion related condition conveys the content. 16. The device of claim 15 wherein the motion related condition is decelerated to a stationary state or is in the stationary state. 17. The device of claim 15, wherein the motion related condition comprises a maximum speed associated with the one of the one or more stop regions. 18. The device of claim 13 or 14, wherein the content is advertising content. 19. The device of claim 13 or 14, wherein the stop region database identifies a plurality of content associated with the one of the one or more stop regions, the identified plurality of content including the content And the content delivery module is configured to prioritize the plurality of content' such that a highest priority content is transmitted prior to the other identifying content when the security criteria are met. 20. The device of claim 19, wherein the content is prioritized based on at least one of the following criteria: a relevance of the content to a identified destination location; a correlation with a calculated route; and the calculated Correlation of one of the routes; correlation with one of the user profiles; relevance to the vehicle of the computing device; and/or correlation with the location of the computing device. 21. The device of claim 13 or 14 further comprising: the content delivery module configured to record statistical usage data related to delivery of content to the user. 22. The device of claim 13 or 14 wherein the content delivery module obtains the at least the identification of the content associated with one of the one or more stop regions by obtaining a reference to the content, The reference enables the transfer of the content by the selection of the reference. 23_ The device of claim 13 or 14, and wherein the corpse includes the identification of a plurality of stop areas, the plurality of stagnation areas associated with a particular category 153364.doc 201232305 . 24. A navigation device comprising an action computing device as claimed in any one of claims 13 to 23. 25. A content delivery system, comprising: an action computing device according to any one of claims 13 to 23, wherein the mobile computing device is capable of communicating with the stop area database via the communication network; away from the mobile computing device a server that supports the stop area database and is configured to respond to a request for access to the stop area database; wherein the mobile computing device is configured to communicate via the wireless communication The network requesting the at least the identification of the content associated with the identified one of the one or more stop regions; and the feeder is configured to provide the content in response to the request from the mobile computing device At least the identification. 153364.doc