200945228 九、發明說明： 【發明所屬之技術領域】 本發明係有關於—稽 ^ 種廣。方面之技術領域者， 才曰一種可使商家與消費 W兀 昇廣主4罢夕“ 者產生良好互動關係以進而提 昇廣口效果之利用識別影像形成互動廣告之方法者。 【先前技術】 請參閱台灣公告帛5 9 4 6 多媒體電子廣告看心〇 ㈣料目則利用 電子廣主看拓廣告之方式。其於該多媒體 m千廣告看板上播放 的廣告影像、今通常僅疋商品或優惠 被動的接受該二。所以消費者僅能單方向且 意。尤其::二，=係不易引起消費者的注 家通常並非/ 、 廣告看板與提供該優惠之商 費者一位置或是具有相當的距離，因此消 # 路或S距離等因素，根本不會有取得該 優惠的興趣。特別县咕 疋4費者看過該廣告内容後，报宠 易因在路上或是复― 无很令 1疋其匕的事情而將其忘記。因此，其瘩 cr效果非常的不好， 〜 、、 商豕（廣告主）亦根本無法 掌握或得知其廣告的效果。 【發明内容】 本發月之主要目的係在於提供一種可使商家與消 5 200945228 費者產生良好互動以進而提昇廣告效 像形成互動廣告之方法者。 識別影 具體而言，本發明所述之利用識別影 廣告之方法包括利用一管理中傳 數個不同位置的影像廣告媒體;該影像廣: = 放該廣告内容，並於該廣告内容中顯示一識 該識別影像包含有該影像庵主甘胁 Ο ’场像廣告媒體的位置訊息及該廣 口内谷中之優惠活動訊息；消1者可藉由一且 擷取功能之便攜式電子裝置 y 衣置將該識別影像擷取下來， 並將該識㈣像提供予該管理中心；該管理中心辨識 該識別影像，並根據該識別影像中的優惠活動訊息提 供該優惠予肩費者’或是通知一指定的商家提供該優 惠予該消費者。 減，消費者便可藉由擷取該廣告内容上的識別 ’“象’以使可輕易獲得該項優惠，進而提高消費者對 該廣告内容的注意力，及使商家與消費者之間能因此 產生良好互動關係以提昇廣告效果。而且，商家更是 可藉由4費者所回饋的識別影像，而直接取得於特定 時間、地點該廣告内容所產生的效果。 【實施方式】 200945228 • 请參閱第一圖所示，係指出本發明所述之利用識 •別影像形成互動廣告之方法包括： (a) —商家1 (即廣告主）係可透過網際網路將 -廣告内容傳送至一管理中心2，或是購買及安排該 廣告内容的播放時段。當然該商家！亦可透過電話、 傳真或廣告公司等目前常用之方式執行上述行為’此 不再加以贅述。 ©生(b)該管理中心2接收到該廣告内容後，係會依 =安排時間再透過網際網路或是區域網路將該廣告内 合傳送至複數個不同位置的影像廣告媒體3。 (c) 該影像廣告媒體3係播放該廣告内容，並於 該廣告内容中顯示一識別影像30。該識別影像3〇係 為維條碼，其二維條碼中包含有該影像廣告媒體3 的位置訊息及該廣告内容中之優惠活動訊息。該影像 0廣告媒體3係包括一顯示幕31及一控制器32。該控 制器32係接收該管理中心2傳至的廣告内容並再使 其由該顯示幕31播出。其中該影像廣告媒體3可為公 共％所之廣告影像播放媒體，如電視牆、建築物外牆 的LED廣告看板或便利商店、速時店、電影院之廣告 液晶電視，亦可為家庭中的電視或電腦。 (d) 消費者4可藉由一具有影像擷取功能之便攜 7 200945228 式電子裝置40如手機或數位相機等，將該識別影像 30擷取下來，並直接透過網際網路或電信單位5將該 識別影像30傳送至該管理中心2，或是經電腦6透過 網際網路傳送至該管理中心2。 (6 ^B $心2係可辨識該識別影像30，並 根據該識別影| 3〇中的優惠活動訊息提供該優惠予 ❹200945228 IX. Description of the invention: [Technical field to which the invention pertains] The present invention relates to a wide variety of applications. In the technical field of the field, it is a method for creating a interactive advertisement by using the identification image to enable the merchant to have a good interaction with the consumer and to enhance the wide-mouth effect. [Prior Art] Refer to the Taiwan Announcement 9 5 9 4 6 Multimedia e-Advertising to see the heart (4) The material is to use the electronic wide-spectrum to see the way of advertising. The advertising images broadcast on the multimedia m-million billboards are usually only passive or preferential. Accept the second. Therefore, consumers can only be unidirectional and intentional. In particular: 2, = is not easy to cause consumers to pay attention to the home is usually not /, advertising billboards and the provider of the offer is a position or has a comparable Distance, and therefore factors such as #路路 or S distance, there will be no interest in obtaining the discount. After the special county magistrate 4 fee has seen the advertisement content, it is easy to report on the road or to re-do it. The other things are forgotten. Therefore, the effect of 瘩cr is very bad, and ~,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, The main purpose of this month is to provide a method for enabling merchants to generate good interactions with consumers, thereby enhancing the effectiveness of advertisements to form interactive advertisements. The method comprises: utilizing a plurality of image advertisement media in different positions in a management; the image is wide:= placing the advertisement content, and displaying the identification content in the advertisement content, the identification image includes the image owner 甘 甘 Ο Ο 'field image The location information of the advertisement media and the preferential event information in the valley of the wide mouth; the consumer can take the identification image by using the portable electronic device y device that captures the function, and provide the image of the identification (4) to the a management center; the management center identifies the identification image and provides the offer to the seller based on the offer information in the identification image or informs a designated merchant to provide the offer to the consumer. By taking the identification 'image' on the content of the advertisement so that the offer can be easily obtained, thereby increasing the consumer's attention to the content of the advertisement. And enabling thus creating a good interaction between businesses and consumers in order to boost performance. Moreover, the merchant can directly obtain the effect of the advertisement content at a specific time and place by using the identification image fed back by the 4 fee collector. [Embodiment] 200945228 • Referring to the first figure, it is pointed out that the method for forming an interactive advertisement by using the identification image according to the present invention includes: (a) - the merchant 1 (ie, the advertiser) is accessible through the Internet. Transfer the advertisement content to a management center 2, or purchase and arrange the playback period of the advertisement content. Of course the business! The above actions can also be carried out in the usual way, such as by telephone, fax or advertising company. This will not be repeated. ©b (b) After receiving the advertisement content, the management center 2 will arrange the advertisement to the image advertisement media 3 in a plurality of different locations through the internet or the regional network according to the arrangement time. (c) The video advertisement medium 3 plays the advertisement content and displays an identification image 30 in the advertisement content. The identification image 3 is a dimensional barcode, and the two-dimensional barcode includes a location information of the image advertisement medium 3 and a preferential event information in the advertisement content. The image 0 advertising medium 3 includes a display screen 31 and a controller 32. The controller 32 receives the advertisement content transmitted by the management center 2 and causes it to be broadcasted by the display screen 31. The image advertisement medium 3 can be an advertisement image playing medium of a public%, such as a video wall, an LED advertisement billboard of a building exterior wall or a convenience store, a speed shop, a movie theater LCD television, or a television in a home. Or computer. (d) The consumer 4 can capture the identification image 30 by means of a portable 7 200945228 electronic device 40 having an image capture function, such as a mobile phone or a digital camera, and directly through the Internet or telecommunications unit 5 The identification image 30 is transmitted to the management center 2 or transmitted to the management center 2 via the Internet via the computer 6. (6 ^B $心 2 is able to recognize the identification image 30 and provide the offer according to the promotional event information in the identification image | 3〇
該消費者4’或是通知該商$ 1提供該優惠予該消費 者。甚至該管理中心、2可根據消f者4所提供之識別 影像=中所包含之影像廣告媒體3的位置訊息及該廣 ^内容中之優惠活動訊息進行市場分析或完成市場調 查，並將該市場分析或該市場調查透過網際網路提供 該商家1，以使該商家1可根據該市場分析或該市場 調查進行廣告時段及地點的調整及選擇。 ^在本發明中該消費者4亦可直接將該識別影像30 提供、’°該商豕1，該商家1係可直接辨識該識別影像 30，並提供該優惠予該消費者，以及將該識別影像30 的成息傳送至該管理中心2。 由於具照相功能的手機及數位相機幾乎已成為現 代人隨身必備的電子裝置，因此本發明可藉由該手機 或收位相機揭取該影像廣告媒體之廣告内容上的識別 影像’輕易獲得該項優惠，以藉此誘使消費者「於對 8 200945228 的時間、到對的地方及自願的」進行商業行為 進 • 使得該影像廣告媒體之廣告内容不再成為消費者不、主 思·及看過即忘的訊息。尤其可因此提高消費者對今廣 告内容的注意力，及使商家與消費者之間能因此產生 良好互動關係以提昇廣告效果。而且，商家更是可藉 由消費者所回饋的識別影像，而直接取得於特定時 間、地點該廣告内容所產生的效果。 © 例如：The consumer 4' either informs the merchant that $1 provides the offer to the consumer. Even the management center, 2 may perform market analysis or complete market survey based on the location information of the image advertisement media 3 included in the identification image= provided by the consumer 4 and the promotion activity information in the content The market analysis or the market survey provides the merchant 1 via the Internet to enable the merchant 1 to adjust and select the advertising time slots and locations based on the market analysis or the market survey. In the present invention, the consumer 4 can also directly provide the identification image 30, '° the merchant 1 , the merchant 1 can directly recognize the identification image 30 and provide the offer to the consumer, and The recognition of the image 30 is transmitted to the management center 2. Since the camera-equipped mobile phone and the digital camera have almost become the electronic devices that are necessary for modern people, the present invention can easily obtain the identification image on the advertisement content of the image advertisement media by the mobile phone or the receiving camera. Concessions, in order to induce consumers to conduct business activities "on the time of 200945228, the right place and the voluntary". The advertising content of the video advertising media is no longer a consumer, thinking and watching. Forget the message. In particular, it can increase the consumer's attention to the content of today's advertising, and enable the business and consumers to have a good interaction to improve the effectiveness of advertising. Moreover, the merchant can directly obtain the effect produced by the advertisement content at a specific time and place by using the identification image that the consumer gives back. © For example:
一、消費者1月1日下午4:〇〇在堡丁休閒旅遊 時，於一 7-Π的廣告液晶電視看到紅利積點卡的一項 優惠活動訊息，便可利用隨身攜帶的手機或數位相將 該廣告内容上關於項優惠活動訊息的識別影像拍攝下 來，然後利用上網、郵件或簡訊等方式，將該識別影 像上傳至該管理巾心㈣理巾讀過驗證後便可使 該消費者的紅利積點卡上增加丨_點的紅利點收。 -、消費者2月2日早上1〇:〇〇在西門町逛街時， 於某-電視牆看到華納威秀晚上8: 〇〇 一場電影的優 惠訊息時，便可利用隨身攜帶的手機或數位相將該廣 告内容上關於項優惠活動訊息的識別影像拍攝下來， 然後透過網際網路將該識別影像上，或是將該識別影 像提供給一附近的售票窗口以取得一優惠票，或是於 9 200945228 該電影播放前，將該識別影像提供給該電影院的售票 • 窗口以取得〆優惠票。 、.不上所述&於本發明具有上述優點及實用價值， 而且在同類產品中均未見有相同或類似之產品或發 表故本發明已符合發明專利之新穎性及進步性要件， 爰依法提出申請。 200945228 • 【圖式簡單說明】 . 第一圖係本發明之系統方塊圖。 【主要元件符號說明】 商家1 管理中心2 影像廣告媒體3 識別影像30 顯示幕31 控制器32 ❹ 消費者4 具有影像擷取功能之便攜式電子裝置40 電信單位5 電腦6 ❹ 11First, the consumer on January 1st at 4: pm in the leisure travel of Fortune, on a 7-inch advertising LCD TV to see a bonus event card information, you can use the mobile phone or The digital phase captures the identification image of the advertisement information on the advertisement content, and then uploads the identification image to the management towel by means of Internet access, mail or newsletter, etc. (4) After reading the verification, the consumption can be made. The bonus point card on the person's bonus points is increased by 丨 _ points. - Consumers on the morning of February 2nd: When you are shopping in Ximending, you can use the mobile phone with a mobile phone when you see a Warner show night at 8: Or the digital phase captures the identification image of the advertisement information on the advertisement content, and then provides the promotional image through the Internet, or provides the identification image to a nearby ticket sales window to obtain a discount ticket, or Yes at 9 200945228 Before the movie is played, the identification image is provided to the ticketing window of the movie theater to obtain a discount ticket. The above-mentioned advantages and practical values are not found in the present invention, and no identical or similar products are found in the same products or published. Therefore, the present invention has met the novelty and progressive requirements of the invention patent, Apply in accordance with the law. 200945228 • [Simplified description of the drawings] The first figure is a block diagram of the system of the present invention. [Main component symbol description] Merchant 1 Management Center 2 Video Advertising Media 3 Recognition Image 30 Display Screen 31 Controller 32 消费者 Consumer 4 Portable electronic device with image capture function 40 Telecommunications unit 5 Computer 6 ❹ 11