JP2012226455A - Cartoon-character costume and method for using the same - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a cartoon-character costume having customer attracting effects with a moving image and voice of a monitor installed in the cartoon-character costume and the cartoon-character costume itself for providing the URL of a site by using the reader/writer of a non-contact IC chip installed in the cartoon-character costume so that it is possible for a customer to execute the membership registration of the site of an enterprise or a store or to receive the provision of a coupon by using the URL, and that it is possible for each enterprise to increase the membership registration and a method for using the cartoon-character costume.SOLUTION: The cartoon-character costume includes: a storage and reproduction device for storing and reproducing a moving image and voice; a monitor for projecting the reproduced moving image; the reader/writer device of a non-contact type IC chip for transmitting URL information to portable equipment with the non-contact type IC chip; and a power source for making the monitor and the storage and reproduction device operate.

Description

  The present invention actively approaches a customer and can send / receive URL information and customer data of a member site to a mobile device with a customer's non-contact IC chip by a reader / writer of the non-contact IC chip. In addition, it relates to a costume that can display a video on a monitor. It also relates to how to use the character costume.

  In the past, registration applicants at each company, store, etc. have registered their membership information by entering personal information such as address, name, age, telephone number, and email address on a predetermined membership registration application form. If a member is registered, at the time of registration and at an event, a discount service, a service for providing promotional items, etc. can be received. On the other hand, each company can obtain various information from a member if it is registered as a member, and can send a direct mail to the member, which has an advantage of increasing sales. Therefore, it is desirable for as many people as possible to register as members.

In view of this, an effective member registration means that facilitates member registration by omitting the trouble of entering the address name using the unique data of the portable terminal is disclosed as a prior art (Reference 1).

JP 2004-30168 A ([Claims 1-5], [0002-0024], [FIGS. 1-9])

  The prior art is very convenient because membership registration is possible by acquiring data specific to a mobile terminal without entering an address name, and also reduces customer anxiety that personal information may be leaked. Although it is very effective in this respect, there is still a problem in that it is less likely that a customer who becomes a member approaches the place to register as a member or actively registers as a member.

  Therefore, the present invention solves the above-described problems and the like, and in an event venue, a store, etc., one of the purposes of the visit to the event venue is to see the character costume close up. By walking around the venue, the customer's character costume will be actively approaching the character costume. Then, by multiplying the advertisement of the video displayed on the monitor equipped with the character costume, the customer is induced to register and the customer's non-contact IC chip reader / writer prepared for the character costume tries to register as a member. Close the mobile device with contact IC chip. As a result, the URL of the company or store site can be acquired, and by using the URL, membership registration of the company or store site and provision of coupons can be received, and each company can register for membership. A character costume that can be increased and a method of using the same are provided.

The character costume according to claim 1 of the present invention is capable of storing and reproducing moving images and voices in a character costume that allows a person to enter and walk around in amusement parks, event venues, shopping malls, and other facilities. Reader / writer of a non-contact type IC chip capable of transmitting URL information to a portable device with a non-contact type IC chip, and a storage / reproduction device that can display the reproduced moving image And a power source for operating the monitor and the storage / reproduction device.

The character costume according to claim 2 of the present invention is characterized in that, in claim 1, the mobile device with a non-contact IC chip is a mobile phone with a non-contact IC chip or a smartphone with a non-contact IC chip. And

With these configurations, the character costume according to claim 1 can walk around in facilities such as an amusement park, an event venue, and a shopping street because a person is in the costume. The character costume has a motif of a character such as an amusement park or a character of an event sponsoring company. The character costume is provided with an IC chip reader / writer. Therefore, visitors to the event venue can use mobile devices such as mobile phones equipped with non-contact IC chips or smartphones with non-contact IC chips in non-contact IC chip readers / writers provided in character costumes. If you hold it up, you can receive URL information of sites such as companies. Here, the non-contact type IC chip is made up of an IC chip capable of reading and writing information and a coiled antenna, and can transmit and receive information up to a distance of about several tens of centimeters. For example, there is a specification called FeliCa (registered trademark).

In addition, the video and audio recording / playback device and monitor provided for the character costume will be used to show the event's sponsored / supported company's promotional video, the character's video, event-limited campaign information, etc. Therefore, in combination with the cute character costume itself, visitors to the event will actively gather around the character costume from their own. In this way, visitors who actively gather from their own users are triggered by video and audio information, hold their mobile device with a non-contact IC chip over the reader / writer of the non-contact IC chip, and provide a URL. Acquire it, access the member site and register as a member, and the sponsoring / supporting company can acquire many members.

  According to a third aspect of the present invention, there is provided a method of using the character costume as a reader / writer of the non-contact IC chip of the character costume according to the first aspect in facilities such as an amusement park, an event venue, and a shopping street. By approaching the customer's portable device with a non-contact IC chip, the URL information of the member site of each company is transmitted from the reader / writer of the non-contact IC chip to the portable device with the non-contact IC chip, and the URL It is characterized by providing information.

  According to a fourth aspect of the present invention, there is provided a method for using a character costume as a reader / writer of the non-contact IC chip of the character costume according to claim 1 in facilities such as an amusement park, an event venue, and a shopping street. By approaching the portable device with a contact IC chip, the URL information of the member site of each company is transmitted from the reader / writer of the non-contact IC chip to the customer's portable device with the non-contact IC chip. And the customer uses the URL information to access the member site of each company and register as a member.

According to a fifth aspect of the present invention, there is provided a method for using a character costume, such as amusement park, event venue, shopping mall, and the like. By approaching the portable device with a contact IC chip, the URL information of the member site of each company is transmitted from the reader / writer of the non-contact IC chip to the customer's portable device with the non-contact IC chip. Providing the customer using the URL information to access the member site of each company and requesting a promotional item such as a coupon, so that each company can receive the promotional item such as a coupon as the non-contact IC chip. It is characterized in that it is transmitted to a mobile device with an accessory.

The method of using the character costume according to claim 6 is the method according to claim 3, wherein the mobile device with a non-contact IC chip is a mobile phone with a non-contact IC chip or a smartphone with a non-contact IC chip. It is characterized by.

With the use of the character costume use method according to claims 3 to 6 according to these configurations, even if recruiting members such as paid company sites, e-mail magazine members, etc. on the street, Even if it is difficult for members to gather due to the problem of leakage of personal information or the annoyance of e-mails sent, or even if you do not actively come to the membership registration from customers, with cute character costumes themselves such as events Along with displaying promotional videos and character videos of events sponsored and sponsored companies, and appealing to customers, we gathered around the character costumes actively from visitors of the event. come. Visitors who have gathered can use a non-contact IC chip reader / writer provided in the event character costume as a mobile device such as a mobile phone with a non-contact IC chip or a smartphone with a non-contact IC chip. By holding (closer), you can easily obtain the URL of each company's site on the mobile device, access the site with the mobile device, register as a member, and obtain promotional items limited to that event . Accordingly, visitors can obtain promotional items through mobile devices, and companies can acquire a large number of intended members.

For example, in a restaurant, if a character costume is used at a store for a passerby who is wondering about entering the store, the character wears an interest in the character costume, and the passerby approaches the character costume. The menu and sales promotion videos are displayed on the character costume monitor to appeal to customers. If you like, passers-by hold a non-contact IC chip reader / writer over a mobile device with a non-contact IC chip, such as a mobile phone with a non-contact IC chip or a smartphone with a non-contact IC chip. Then, you can easily obtain the URL of each restaurant (company) site on your mobile device, access the site with your mobile device, get promotional items such as coupons you can use today, and register as a member You can also. Therefore, customers can get discount coupons and free gifts, and the store side can increase the number of customers due to the effects of promotional items, increase sales, and provide event information by registering as a member. , Customers can be motivated to purchase, and there is also an effect that the customers who look at them become customers.

According to the first or second aspect of the present invention, since the visitors (customers) actively gather around the character costume, the advertising activities of the company (store) are effective. Visitors can quickly obtain URL information by holding a mobile device such as a mobile phone or a smartphone equipped with a non-contact IC chip over a non-contact IC chip reader / writer provided in the character costume. The URL information can be used to access the site of each company (event) from a mobile device such as a mobile phone or a smartphone equipped with the contact IC chip, and a promotional product limited to the event (visitor) can be obtained. Since it can, the number of visitors to the event will increase with the desire to match the character costume and the desire to obtain limited promotional items.

According to the third to sixth aspects of the present invention, the event attendee can obtain URL information through a portable device with a non-contact type IC chip, and use the URL information from the portable device to promote the product. Therefore, there is a willingness to register as a member, and the company can acquire many members, so that corporate activities can be activated and sales can be increased. In addition, since customers can get discount coupons and limited prizes, the willingness to purchase will increase, and the store side will increase sales due to the effects of promotional items. Since advantageous event information can be provided, the customer's willingness to purchase can be generated, and the customer at first glance can be a customer.

FIG. 1 is a schematic overall perspective view of a character costume according to an embodiment of the present invention. FIG. 2 is a block diagram of a method for using a character costume according to an embodiment of the present invention.

  A character costume and a mode for using the character costume according to the present invention will be described with reference to FIGS. FIG. 1 is a schematic overall perspective view of the character costume of the present invention. FIG. 2 is a block diagram of a method for using a character costume according to an embodiment of the present invention.

A character costume 1 according to the present invention includes a character costume 2, a storage / reproduction device 5 capable of storing and reproducing a moving image and a sound provided in the costume 2, and a monitor for reproducing and displaying the moving image stored in the storage / reproduction device. 4 and a non-contact IC chip capable of transmitting URL information of each site to a customer's mobile device with a non-contact IC chip (for example, a mobile phone with a non-contact IC chip or a smartphone with a non-contact IC chip). It comprises a reader / writer 3, and a power source (not shown) for operating the information monitor 4 and the playback device 5.

Costume 2 is a costume that allows people to walk inside and walk around, and the appearance is based on the characters of each company and event. In addition, the character costume 1 is provided with a monitor 4 on the chest, face, head, back, arms or legs, for example, for advertisements / advertisements of each company or event, and the animation of the character itself or the character's animation. Etc. are connected to a storage / reproduction device 5 that can store and reproduce the sound and the like together with sound, and the reproduced moving image can be displayed. Normally, the moving image and the sound are reproduced at the same time, but the sound can be muted in some cases.

Further, the character costume 1 includes a non-contact IC chip reader / writer 3 capable of transmitting / receiving information to / from a portable device with a customer's non-contact IC chip. / The URL information of the member site can be transmitted from the writer 3 to the customer's portable device with a non-contact IC chip. Further, the power source for operating the monitor 4 and the moving image / sound recording / reproducing device 5 is usually a battery, and a solar cell may be used. If possible, an electric wire may be drawn from an external power source. A non-contact type IC chip reader / writer 3 is provided with a dry battery. Examples of the portable device with a non-contact type IC chip include a mobile phone with a non-contact type IC chip and a smartphone with a non-contact type IC chip.

To explain the effects of character costume 1, character costume 1 is very popular due to its cuteness and difficulty, so customers who see character costume 1 near and at a distance seem cute and unusual. Comes closer to Costume 2 from the side. A customer who is accused of the information provided by the advertisement, advertisement, and promotional product projected on the monitor 4 provided in the character costume 1 and the voice reproduced by the memory reproduction device 5 is provided with the advertisement, advertisement, and promotional product. Inspired by information, want to get the member information. Then, the customer can obtain the URL information of the member site by holding his / her portable device with a non-contact IC chip over the reader / writer 3 of the non-contact IC chip. Then, by connecting the mobile device to the acquired URL, the customer can become a member, and the customer who becomes a member can receive an event-limited promotional product, another e-mail through the Internet of the company, etc. Information such as event information, advertisement information, and member information can be obtained.

Next, an example of how to use the character costume 1 according to the present invention will be described. When the character costume 1 according to the present invention is used at an amusement park or event venue, the character costume 1 according to the present invention uses a costume 2 that mainly uses characters or event characters that match the theme of the amusement park as a motif. Will do. The customers who come to the event venue and the like are looking forward to meeting the character costume 1, so when they meet the character costume 1, the customer approaches the character costume 1. And by promoting the event that is displayed on the monitor 4 in the chest of the character costume 1, the advertisement of the sponsor and sponsored company, and the information of the promotional product limited to the event, the customer can like the advertisement. If you want a promotional product that is limited to the event, hold your mobile device with a non-contact IC chip over the reader / writer 3 of the non-contact IC chip. The URL information of the site is acquired. Then, the customer uses the URL from the portable device to connect to each site, register as a member, and receive provision of promotional items limited to events.

That is, from the side of each company, even if it recruits members such as paid member sites and e-mail magazine members, the procedure for membership registration is troublesome, there is a risk of leakage of personal information, and the trouble of sending e-mails etc. Even if it is difficult for members to gather because of the reasons, the character costume 1 of the present invention will attract customers from the customer, and you will be able to recruit members efficiently because they will come closer to you and register for membership. , You will be able to win a large number of members. Furthermore, since many people want to meet the character costume 1, the number of visitors to the event will increase.

Furthermore, an example of another method of using the character costume 1 according to the present invention will be described. When the character costume 1 according to the present invention is used in or around a store, the character costume 1 according to the present invention uses a costume 2 that uses the character of the store or the company as a motif. When the customer who passes by in front of the store sees the character costume 1, the customer approaches the character costume 1 with interest. Character costume 1 appeals to customers by displaying a video of advertising deals on menus and promotional items on a monitor. Passers who are customers are motivated to purchase and obtain the URL information of the store site by holding their mobile device with non-contact IC chip over the non-contact IC chip reader / writer 3 is there. And since the customer can acquire promotional items such as coupons that can be used today by using the URL from the portable device, the customer can eat and shop at a low price. In addition, since membership registration can be performed, a privilege can be obtained even at the next visit.

In other words, from the store side, the number of visitors increases due to the effects of promotional items, and sales increase. In addition, event registration and benefits for next visits can be provided by member registration, which will motivate customers to purchase. And the customers who look at it become customers.

In addition, companies and stores can provide various services by using registered member information, so that sales can be improved.

  It can be widely used in fields such as amusement parks and events that use costumes, and fields that use member sites.

1: Character costume 2: Costume 3: Non-contact IC chip reader / writer 4: Monitor 5: Storage / reproduction device

Claims (6)

  In a character costume that allows humans to enter and walk around facilities such as amusement parks, event venues, and shopping streets, a storage / playback device that can store and play back video and audio, and the played video A non-contact IC chip reader / writer device capable of transmitting URL information to a portable device with a non-contact IC chip, and the monitor and the storage / reproduction device. A character costume featuring a power source to operate. The character costume according to claim 1, wherein the portable device with a non-contact IC chip is a mobile phone with a non-contact IC chip or a smartphone with a non-contact IC chip. In a facility such as an amusement park, an event venue, a shopping street, etc., by bringing the non-contact IC chip reader / writer of the character costume according to claim 1 closer to the customer's portable device with the non-contact IC chip, A method of using a character costume, wherein the URL information is provided by transmitting URL information of a member site of each company from the reader / writer of the non-contact IC chip to the portable device with the non-contact IC chip. In a facility such as an amusement park, an event venue, a shopping street, etc., by bringing the non-contact IC chip reader / writer of the character costume according to claim 1 closer to the customer's portable device with the non-contact IC chip, The URL information of the member site of each company is provided from the reader / writer of the non-contact IC chip to the customer's mobile device with the non-contact IC chip to provide the URL information, and the customer uses the URL information. A method for using a character costume, wherein the member site of each company is accessed and registered as a member. In a facility such as an amusement park, an event venue, a shopping street, etc., by bringing the non-contact IC chip reader / writer of the character costume according to claim 1 closer to the customer's portable device with the non-contact IC chip, The URL information of the member site of each company is provided from the reader / writer of the non-contact IC chip to the customer's mobile device with the non-contact IC chip to provide the URL information, and the customer uses the URL information. The company accesses the member site of each company and requests a promotional item such as a coupon, so that each company transmits the promotional item such as a coupon to the portable device with the non-contact IC chip. How to use a character costume.   The method for using a character costume according to any one of claims 3 to 5, wherein the mobile device with a non-contact IC chip is a mobile phone with a non-contact IC chip or a smartphone with a non-contact IC chip.

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