200910872 九、發明說明： 【發明所屬之技術領域】 廣：:::::告曝以 法， 本發明是有關於 ^尤指一種網路多媒體 【先前技術】 一般常見内嵌於網頁5中之 廣告或影音廣告）如第i 1、σ 1 (如：圖像 網頁時若對該廣告5二：，當使用者爾 廣告5 i之圖像，進入廣告則可藉由點擊該 埂。b 1之介紹頁面。 止）另3由SI象廣告5 “ (如：圖像廣告或影音廣 ;:營:：提供線上相薄儲存與劉覽服務之網 广，當使用_翻閱相薄時，除内嵌於網❿ 中之廣告5la外如第12圖所示，㈣中斷使用者 的劇覽而隨機插入一段與照片無關連的廣告5 lb如 第1 3圖所示。 綜觀先前常用的多媒體（圖像、影音）廣告5丄、 5“’係透過内嵌於網頁5、53中的橫幅(—) 圖像進行曝光，然而此種橫幅（Ban_廣告5丄、5 1 a ’谷易讓使用者專注於瀏覽網頁55 &中感興趣 之内容而忽略了嵌入的廣告5 1、5 la，以致降低了 廣告的效果；另若於使用者進行網頁5、53瀏覽時， 以強迫式隨機插入一廣告5 i b，強迫使用者瀏覽，則 易讓使用者厭煩產生反效果。 200910872 【發明内容】 主要目的係在於，可依據使用端所劉覽 之主題内容主動插入具有關聯性之廣告資料，藉以增 加使用端之瀏覽興趣，而達到提高所需之廣告效果。 為達上述之目的’本發明係—種網路多媒體廣告 t光方法’包含—具有多數多媒體資料或多媒體資料 來源（URL)之伺服機構’可藉由連結單元提供連結者具 有相關多媒體資料之操作平台；透過連結單元與伺服 機構連結並顯示出相關之操作平台之顯示機構，可讓 使用端㈣操作平C點選讀取所需之―系列同主題的 多媒體資料；以及一具有分析單元及廣告資料庫且斑 伺服機構連結之廣告料機構，可針較用端所點選 讀取U㈣資料Μ覺 '知覺及情緒為原則進行分 析，制斷使用端所點選讀#多媒冑資料之相關主 題，之後依據該主題内容主動由廣告資料庫中選定具 有關聯性之廣告資料插入操作平台中加以顯示。八 【實施方式】 請參閱『第1圖』所示，係、本發明之基本架構示 意圖。如圖所示：本發明係一種網路多媒體廣告曝光 方法，至少係由一伺服機構丄、—顯示機構2以及一 廣告配送機構3所構成；可讓使用端以顯示機構2與 伺服機構1連結，並依據使用端於顯示' 之主題内容，由廣告配送機構3主動插入具有= 200910872 之廣告資料，藉以增加使用端之瀏覽興趣，而達到提 高所需之廣告效果。如是，籍由上述之結構構成一全 新之網路多媒體廣告曝光方法。 '請參閱『第2〜1 0圖』所示，係分別為本發明 之使用狀態示意圖、本發明之多媒體資料顯示狀態示 意圖' 本發明之廣告資料示顯示狀態意圖、本發明之 另一多媒體資料顯示狀態示意圖及本發明之另一廣告 資料顯不狀態示意圖。如圖所示：當運用時，係由顯 示機構2透過連結單元1 χ與所需之伺服機構丄連 结，苠中該顯示機崎2係可為電腦、行動電話、或為 PDA...等相關電子設備’而該連結單元丄工係可為網 際網路，並配合伺服機構i之提供而由顯示機構2顯 不出相關之操作平台1 2與相關多媒體資料丄3，可 讓使用端4經由操作平台1 2點選讀取所需之多媒體 資料1 3，而當使用端4由顯示機構2進行操作平台 1 2中所需多媒體資料χ 3之點選讀取時，係由廣告 配送機構3中之分析單元3 i針對使用端4所點選讀 取之多媒體資料1 3以感覺、知覺及情緒為原則的主 題，包括但不限於趣味的、搞笑的、奇特的、可愛的、 美味的、激情的、感人的、恐怖的、時尚的、刺激的、 爆笑的、瘋狂的、誇張的、幽默的、滑稽的、古典的、 流行的、華麗的、搖滾的、悲傷的、氣憤的、溫和的、 動感的、悅耳的、驚險的、優美的、悽涼的、鬱問的、 200910872 1望的、沮喪的、懊惱的、撩人的、震撼的、懸疑的、 ^除的、冑險的'誘惑的、暴露的、養眼的、情慾的、 驚艷的、創意的、靈異的、活潑的、幸福的、溫暖的、 浪义的、勵志的'八卦的、壯觀的、花俏的、開心的、 生氣的、溫馨的、神奇的、自然的、狂野的、優雅的、 的、另類的、爽朗的、冰冷的、活力的、美味的、 月儿的、柔和的、鮮艷的、氣派的'豪華的、鮮嫩的… 2媒體資料1 3進行分析，藉以判斷使用端4所點 *取二媒體 料1 3之相關主題内容，之後依據該 主$内容主動由廣告配送機構3之廣告資料庫3 2中 選定具有關聯性之廣告資料3 2 i插入操作平台丄2 立次員示而該廣告資料3 2 1係包含但不限於影 音資料、聲音資料、影像資料…等多媒體檔案類型。 藉以讓使用端4於顯示機構2進行瀏覽的過程 中’具有感覺、知覺、情緒的相關廣告資料3 2工將 曰被插入一系列多媒體資料丄3的數位内容中，以不 影響使用者㈣的感覺、知覺、情緒、行為下，藉由 影音資料、聲音資料、影像資料...等達到廣告之曝i。 「例如：使用端4點選讀取了想要劉覽「美味」的 二片，當使用端點擊—次連結或按鍵，飼服機構^ 薦—個與美咮相關的圖像連結，讓使用端4可;劉 ，系列「吳味」的多媒體資料13圖片(如第3十 5及第6圖所示），並同時由分析單元31進行相闕 200910872 之刀析此例中，第5圖為一與美味相關的廣告資料 3 2 1圖片廣告，係符合使用者想要瀏覽的主題内 容，因此，透過伺服機構1主動的由廣告配送機構3 乂廣告資料庫3 2中把相關連之廣告資料3 2 1曝光 給使用端4。 再者例如.透過使用之回饋，讓廣告配送機 構3,分析單元3工判斷目前劉覽的使用心喜歡看 ，、有趣未的」多媒體資料丄3圖片，飼服機構1除 y會推薦具有趣味性的圖像連結，供使用端4劉覽一 系歹^趣味的」多媒璧資料2 3圖片之外（如第了、已 9及第1 〇圖所示）’還會由廣告配送機構3析 行分析，由廣告#料庫32中把符合與趣味 ▲.(如第9圖）相關連之廣告資料321主動 把該廣告曝光給使用端4者。 综上所述，本發明網路多媒體廣告曝光方法可右 == 用之種種缺點’可依據使用端所劉覽之主題 ==具有關聯性之廣告資料，藉以增加使用 鈿之瀏覽興趣，而達到提高所需 本於明之产β D政果，進而使 “之產生犯更進步、更實用、更符合消費者使用 之所須’確已符合發明專利申請之要 依、= 專利申請。 线Ά出 a惟以上所述者，僅為本發明之較佳實施例而已， 备不能以此限定本發明實施之範圍，·故，凡依本發明 200910872 申請專利範圍及發明說明書内容所作之簡單的等效變 化與修飾，皆應仍屬本發明專利涵蓋之範圍内。 200910872 【圖式簡單說明】 第1圖，係本發明之基本架構示意圖。 第2圖，係本發明之使用狀態示意圖。 r 第3、4、6圖’係本發明之多媒體資料顯示狀態示 意圖。 第5圖’係本發明之廣告資料顯示狀態示意圖。 第7、8、1 ◦圖’係本發明之另一多媒體資料顯示 狀態示意圖。 第9圖，係本發明之另一廣告資料顯示狀態示意圖。 第1 1圖’係習用之廣告顯示狀態示意圖。 第1 2圖，係習用之另一廣告顯示狀態示意圖。 第1 3圖’係習用之又一廣告顯示狀態示意圖。 【主要元件符號說明】 (本發明部分） 伺服機構1 連結單元1 1 操作平台1 2 多媒體資料1 3 顯示機構2 廣告配送機構3 分析單元3 1 200910872 廣告資料庫3 2 廣告資料3 2 1 使用端4 (習用部分） 網頁5、5 a 廣告 51、51a、51b 12200910872 IX. Description of the invention: [Technical field to which the invention belongs] Wide:::::: Exposure to the law, the invention is related to ^ especially a kind of network multimedia [prior art] is generally embedded in webpage 5 Advertising or video advertising) such as i i 1, σ 1 (such as: when the image web page is for the advertisement 5 2: when the user advertises the image of 5 i, enter the advertisement by clicking on the 埂. b 1 The introduction page. The other 3 by the SI icon advertisement 5 " (such as: image advertising or audio and video wide;: Camp:: to provide online thin storage and Liu Wan service network wide, when using _ flip through the thin, except The advertisement 5la embedded in the network is as shown in Fig. 12, (4) interrupting the user's drama and randomly inserting a 5 lb advertisement irrelevant to the photo as shown in Fig. 13. Looking at the previously used multimedia ( Image, video and audio) 5 丄, 5 "' is exposed through the banner (-) image embedded in pages 5, 53, but this banner (Ban_Advertising 5丄, 5 1 a '谷易让The user concentrates on browsing the content of interest in the webpage 55 & and ignores the embedded ad 5 1 , 5 la to The effect of the advertisement is reduced; if the user browses the webpage 5 or 53, the advertisement is randomly inserted into an advertisement 5 ib, forcing the user to browse, which is easy for the user to be bored with the counter effect. 200910872 [Summary] The purpose of the invention is to actively insert relevant advertising materials according to the theme content of the user's website, so as to increase the browsing interest of the user end, and to achieve the desired advertising effect. A networked multimedia advertising t-light method 'contains—a server with a majority of multimedia materials or multimedia data sources (URLs) can provide an operating platform for the linker to have relevant multimedia materials through the link unit; Displaying the display mechanism of the relevant operating platform, which allows the user to read the required series of multimedia materials with the same theme, and an advertising material with an analysis unit and an advertising database and a spot server connection. The institution can use the point of reading the U (4) data to see the 'perception and emotions' principle. Line analysis, break the relevant topic of the #Multimedia data selected by the user, and then actively select the relevant advertising data insertion operation platform from the advertisement database according to the theme content. Eight [Implementation] Please Referring to FIG. 1 , it is a schematic diagram of the basic architecture of the present invention. As shown in the figure, the present invention is a method for exposing a network multimedia advertisement, at least by a servo mechanism, a display mechanism 2, and an advertisement distribution. The mechanism 3 is configured; the user can be connected to the servo mechanism 1 by the display unit 2, and the advertisement distribution organization 3 actively inserts the advertisement data with the =200910872 according to the theme of the display on the use side, thereby increasing the browsing of the use end. Interest, and achieve the desired advertising effect. If so, the above structure constitutes a new online multimedia advertising exposure method. 'Please refer to FIG. 2 to FIG. 10 for a schematic view of the state of use of the present invention, and a schematic diagram of the state of display of the multimedia material of the present invention. The advertisement information of the present invention shows the state of the display, and another multimedia material of the present invention. A schematic diagram of a display state and a schematic diagram of another advertisement state of the present invention. As shown in the figure: when it is used, it is connected to the required servo mechanism by the display unit 2 through the connecting unit 1 , and the display machine 2 can be a computer, a mobile phone, or a PDA... The related electronic device' and the link unit can be an internet network, and the display mechanism 2 can display the related operation platform 12 and related multimedia data 配合3 in cooperation with the provision of the servo mechanism i, and the user can be used. 4: Selecting the desired multimedia material 1 3 via the operating platform 1 2, and when the using terminal 4 performs the reading of the desired multimedia data χ 3 in the operating platform 1 2 by the display unit 2, the advertisement is delivered by the advertisement. The analysis unit 3 i in the organization 3 is based on the theme of feeling, perception and emotion for reading the multimedia material 13 selected by the terminal 4, including but not limited to fun, funny, strange, cute, delicious. , passionate, touching, horrible, fashionable, stimulating, hilarious, crazy, exaggerated, humorous, funny, classical, popular, gorgeous, rock, sad, angry, Mild, dynamic, and pleasant , thrilling, graceful, desolate, depressing, 200910872 1 look, frustrated, annoyed, awkward, shocking, suspenseful, distracting, dangerous, tempting, exposed, Eye-catching, lustful, stunning, creative, spiritual, lively, happy, warm, prosperous, inspirational, 'gossip, spectacular, fancy, happy, angry, warm, Magical, natural, wild, elegant, alternative, hearty, cold, energetic, delicious, moon, soft, bright, stylish, luxurious, fresh... 2 The media data 1 3 is analyzed to determine the relevant topic content of the second media material 1 3 by using the terminal 4, and then actively selects the relevance from the advertisement database 3 2 of the advertisement distribution organization 3 according to the main content. The advertising material 3 2 i is inserted into the operating platform 丄 2 and the advertising material 3 2 1 includes but not limited to multimedia file types such as audio and video materials, sound data, video data, and the like. In order to allow the user terminal 4 to browse in the display mechanism 2, the related advertisement data having the feeling, the perception and the emotion will be inserted into the digital content of the series of multimedia materials 丄3 so as not to affect the user (4). Under the feelings, perceptions, emotions, and behaviors, the advertisements are exposed by audio and video materials, sound data, video materials, etc. "For example, you can use the 4-point selection to read the two pieces that you want to see "Delicious" of Liu Wei. When you use the click-to-click or button, the feeding service agency recommends a link to the image related to the US, so that you can use it. End 4 can be; Liu, the series of "Wu Wei" multimedia material 13 pictures (as shown in Figures 30 and 6), and at the same time by the analysis unit 31 to perform the analysis of the 200910872 knife in this example, Figure 5 For the advertisement related to the delicious food, the 3 2 1 image advertisement is in accordance with the theme content that the user wants to browse, and therefore, the related advertisement is automatically activated by the advertisement distribution agency 3 乂 advertisement database 3 2 through the servo organization 1 Data 3 2 1 exposure to use terminal 4. In addition, for example, through the use of feedback, the advertising distribution agency 3, the analysis unit 3 judges that the current use of Liu Liu likes to watch, and the interesting "multimedia data 丄 3 picture, the feeding service organization 1 will recommend the fun except y. Sexual image link, for the use of the end of the 4 Liu Yiyi 歹 ^ fun "multimedia data 2 3 pictures (such as the first, already 9 and the first picture) "will also be by the advertising distribution agency 3 Analysis of the analysis, the advertising material 321 corresponding to the interesting ▲. (as shown in Figure 9) is actively exposed by the advertisement #库库32 to the user 4. In summary, the exposure method of the network multimedia advertisement of the present invention can be right== various disadvantages can be achieved according to the theme of the use of the viewer's theme == related advertising materials, thereby increasing the use of browsing interest, To improve the demand for the production of the βD of the Ming Dynasty, so that "the need to make more progressive, more practical, more in line with consumer use" has indeed met the requirements of the invention patent application, = patent application. The above is only the preferred embodiment of the present invention, and the scope of the present invention is not limited thereto. Therefore, the simple equivalent of the scope of the patent application and the description of the invention according to the present invention is applicable. Variations and modifications are still within the scope of the present invention. 200910872 [Simplified Schematic] Fig. 1 is a schematic diagram of the basic structure of the present invention. Fig. 2 is a schematic view showing the state of use of the present invention. 4, 6 is a schematic diagram showing the state of the multimedia material display of the present invention. Fig. 5 is a schematic diagram showing the state of the advertisement data of the present invention. The seventh, eighth, and first drawings are the other of the present invention. A schematic diagram showing the state of the multimedia material display. Fig. 9 is a schematic diagram showing the state of the display of another advertisement material of the present invention. Fig. 1 is a schematic diagram showing the state of the advertisement display of the conventional application. Fig. 1 is a schematic diagram showing the state of another advertisement display. Fig. 1 3' is another schematic diagram of the advertisement display state. [Main component symbol description] (part of the present invention) Servo mechanism 1 Link unit 1 1 Operation platform 1 2 Multimedia data 1 3 Display mechanism 2 Advertising distribution organization 3 Analysis Unit 3 1 200910872 Advertising Library 3 2 Advertising Materials 3 2 1 Using Terminal 4 (Used Section) Page 5, 5 a Advertising 51, 51a, 51b 12