TWI587233B - Methods and systems for promotion data management, and related computer program products - Google Patents

Description

Promotional data management method and system, and related computer program products

The invention relates to a promotion data management method and system, and particularly relates to a management method and system capable of dynamically modifying promotional materials.

Advertising marketing has always been one of the most important ways for vendors to promote goods or services. Traditionally, vendors can use traditional media such as flyers, newspapers, television, magazines, etc. for advertising. With the convenience of electronic devices and the rapid development of the Internet, marketing through the Internet has become the most popular marketing model of current manufacturers.

Internet marketing can include traditional online marketing, such as banner and text links, online mail, and keyword search engines. Website banners are the most exposed and intuitive online marketing method, often seen on portals. However, the person who clicks on the website banner is not necessarily the potential customer of the corresponding manufacturer, and the required advertising cost is not low. For online mail, letters spread quickly and can be delivered to many people in a short period of time. However, the person receiving the letter is usually not a potential customer, and usually these letters are discarded as spam. In addition, the keyword search engine is one of the most popular online advertising methods. Users can enter keywords on the portal to search. The search engine can be set up in advance to make the advertisement information related to this keyword easy to find, and make it easier for users to browse the advertisement, which will bring more advertising opportunities.

In general, marketing content is determined in advance and fixed. Users who receive marketing content can only consume according to the promotional items and prices in the marketing content. On the other hand, usually the users delivered by these marketing content are only a single dimension. In other words, only users who have direct access to this marketing content will be informed of the relevant information to decide whether to consume. Due to the lack of clear motivation, few users will forward marketing content to other users. As a result, marketing efficiency will be reduced, and in the case of disproportionate advertising costs and related benefits, often the burden of most enterprises.

In view of this, the present invention provides a promotional material management method and system, wherein the promotional material can be dynamically modified in accordance with operations on the electronic device.

A promotional data management method according to an embodiment of the present invention. First, an electronic device provides a promotional material, wherein the promotional material includes a first promotional content, and the promotional data records a specified operation. It is judged whether the specified operation is completed in the electronic device. When the specified operation is performed in the electronic device, the first promotional content of the promotional material is modified to become a second promotional content.

A promotional material management system according to an embodiment of the present invention includes a storage unit and a processing unit. The storage unit includes a promotional material, wherein the promotional material includes a first promotional content, and the promotional data records a specified operation. The processing unit determines whether the specified operation is performed in the electronic device. When the specified operation is performed in the electronic device, the processing unit modifies the first promotional content of the promotional material to become a second promotional content.

In some embodiments, the second promotional content is a first promotional content plus an additional promotional content.

In some embodiments, the designated operating system opens a list of contacts in the electronic device and selects a predetermined number of candidate contacts from the contact list to communicate promotional materials to each of the candidate contacts. In some embodiments, the electronic device transmits a short message to each of the candidate contacts according to one of the candidate contacts, wherein the short message includes one of the download pages of the corresponding application and the information corresponding to the promotional material. In some embodiments, the electronic device further transmits the contact telephone of each candidate contact to a management platform through a network.

In some embodiments, the electronic device can receive a one of the links including a link. Wherein, when the link is selected, the electronic device is directed to an application download page, and when the application is downloaded to the electronic device, the promotional material is provided in the electronic device.

In some embodiments, the electronic device can generate a two-dimensional barcode. A specific device reads the two-dimensional barcode and decodes the two-dimensional barcode to obtain the promotional data and the corresponding electronic device or one of the user identification data from the two-dimensional barcode. The specific device transmits the promotional data and the identification data to a management platform through a network. The management platform invalidates the promotional materials in the electronic device based on the promotional materials and the identification data.

The above method of the present invention can exist in a coded manner. When the code is loaded and executed by the machine, the machine becomes the means for practicing the invention.

The above described objects, features, and advantages of the invention will be apparent from the description and appended claims appended claims

100‧‧‧Promotional Data Management System

110‧‧‧Electronic devices

112‧‧‧storage unit

113‧‧‧Network connection unit

114‧‧‧Processing unit

120‧‧‧Management platform

122‧‧‧Application

130‧‧‧Network

140‧‧‧App Store

142‧‧‧Application

150‧‧‧Special device

S510, S520, S530‧‧‧ steps

S610, S620, S630, S640‧‧‧ steps

S710, S720, S730, S740‧‧ steps

S810, S820, S830, S840‧‧‧ steps

900‧‧‧Smart Phone

910‧‧‧ Promotional materials

920‧‧‧ redemption button

930‧‧‧Specific operation execution key

940‧‧‧Additional promotional content

950‧‧‧2D barcode

Figure 1 is a schematic diagram showing a promotional material management system in accordance with an embodiment of the present invention.

Figure 2 is a schematic diagram showing a promotional material management system in accordance with another embodiment of the present invention.

Figure 3 is a schematic diagram showing an electronic device for downloading an application by a management platform or an application store in accordance with an embodiment of the present invention.

Figure 4 is a schematic diagram showing a promotional material management system in accordance with another embodiment of the present invention.

Figure 5 is a flow chart showing a method of managing promotional materials in accordance with an embodiment of the present invention.

Figure 6 is a flow chart showing a method of providing promotional materials in accordance with an embodiment of the present invention.

Figure 7 is a flow chart showing the execution of a specified operation in accordance with an embodiment of the present invention.

Figure 8 is a flow chart showing a method of managing promotional materials in accordance with another embodiment of the present invention.

9A to 9C are diagrams showing an example of management of promotional materials in accordance with an embodiment of the present invention.

Figure 1 shows a promotional material management system in accordance with an embodiment of the present invention.

The promotional material management system 100 in accordance with an embodiment of the present invention is applicable to an electronic device 110. It is noted that the electronic device 110 can be any processor-based device such as a personal computer or mobile device such as a mobile phone, a smart phone, a personal digital assistant, a global positioning system, and a notebook computer. As shown in FIG. 1 , the electronic device 110 includes at least one storage unit 112 and one processing unit 114 . At least one promotional material may be included in the storage unit 112. The promotional material may include a first promotional content. Note that the promotional material records a specified operation. The usage of the specified operation will be explained later. The processing unit 114 can control the operations of the related software and hardware in the electronic device 110, and execute the promotion data management method of the present invention, the details of which will be described later. It should be noted that in some embodiments, the electronic device 110 may have a display unit (not shown in FIG. 1). The display unit can display related materials such as images, interfaces and/or materials.

Figure 2 shows a promotional material management system in accordance with another embodiment of the present invention. The promotional material management system 100 in accordance with an embodiment of the present invention is applicable to an electronic device 110. Similarly, electronic device 110 can be any processor-based device, such as a personal computer or mobile device, such as a mobile phone, a smart phone, a personal digital assistant, a global positioning system, and a notebook computer. As shown in FIG. 2, the electronic device 110 includes at least one storage unit 112, a network connection unit 113, and a processing unit 114. Similarly, at least one promotional material may be included in the storage unit 112. The promotional material may include a first promotional content. Note that the promotional material records a specified operation. The usage of the specified operation will be explained later. The network connection unit 113 can be connected to a network such as a wired network, a telecommunication network, a wireless network, or the like. The electronic device 110 can have a network access capability by the network connection unit 113. The processing unit 114 can control the operations of the related software and hardware in the electronic device 110, and execute the promotion data management method of the present invention, the details of which will be described later. Similarly, in some embodiments, electronic device 110 can have a display unit (not shown in FIG. 2). The display unit can display related materials such as images, interfaces and/or materials.

It should be noted that in some embodiments, the electronic device 110 can execute an application, and a management platform 120 can provide services corresponding to the application. In some embodiments, the storage unit 112 can store related data, such as the application 122 downloaded by the management platform 120 via a network 130 or the application 142 downloaded by the application store 140, as shown in FIG. It is reminded that the application 122 or the application 142 can assist the electronic device 110 in completing the promotional material management operation. It should be noted that the application 122 and/or the application 142 may be designed as a corresponding version for different operating system platforms of the client device, such as the iOS platform or the ANDROID platform.

Figure 4 shows a promotional material management system in accordance with another embodiment of the present invention. As shown in FIG. 4, the promotional material management system 100 according to an embodiment of the present invention may include at least one electronic device 110, a specific device 150, and a management platform 120. Note that the electronic device 110 and the particular device 150 can be any electronic device with Internet access capabilities, such as a personal computer or mobile device, such as a mobile phone, a smart phone, a personal digital assistant, a global positioning system, and a notebook computer. The electronic device 110 and the specific device 150 can be coupled to the management platform 120 through a network 130, such as a wired network, a telecommunication network, and a wireless network, such as a Wi-Fi network, and perform the promotion data management of the present case. The method, the details of which will be explained later. It should be noted that in some embodiments, the management platform 120 may provide a member management service for managing members and promotions of at least one store.

Figure 5 shows a method of managing promotional materials in accordance with an embodiment of the present invention. The promotional material management method according to an embodiment of the present invention is applicable to an electronic device such as a personal computer or a mobile device such as a mobile phone, a smart phone, a personal digital assistant, a global positioning system, and a notebook computer.

First, in step S510, a promotional material is provided in the electronic device. The promotional material includes at least one first promotional content. It is worth noting that the first promotion content can be designed according to different store industries and their needs. The invention is not limited to any promotion method. Note that a specified operation can be recorded in the promotional materials. In step S520, it is determined whether the specified operation in the promotional material has been completed in the electronic device. When the specified operation in the promotional material is not completed in the electronic device (NO in step S520), the determination in step S520 is continued. When the specified operation in the promotional material has been completed in the electronic device (Yes in step S520), in step S530, the first promotional content of the promotional material is modified to become a second promotional content. It is noted that the second promotional content is different from the first promotional content. It is worth noting that in some embodiments, the second promotional content is an additional promotional content added to the first promotional content. In some embodiments, the second promotional content replaces the merchandise in the first promotional content with another good. In some embodiments, the second promotional content replaces the price of the item in the first promotional content with another price. It is to be noted that the foregoing second promotion content is only an example of the present case, and the present invention is not limited thereto.

It is reminded that the case can be used to provide promotional materials to electronic devices in any way. Figure 6 shows a method of providing promotional materials in accordance with an embodiment of the present invention. First, in step S610, an electronic device receives a short message including a link. When the link is selected, in step S620, the electronic device is directed to an application download page corresponding to the selection of the link. In step S630, it is determined whether the application is downloaded to the electronic device. When the application is not downloaded to the electronic device (NO in step S630), the flow is ended. When the app is downloaded to the electronic At the time of the device (YES in step S630), in step S640, the promotional material is provided in the electronic device. It is again reminded that the method for providing promotional materials in FIG. 6 is only an example of the present case, and the present invention is not limited thereto. Any method that can provide promotional material in an electronic device can be applied to the present invention.

As mentioned earlier, the promotional material can include a specified operation. The reminder is that any specified action can be recorded in the promotional materials. Figure 7 shows a method of performing a specified operation in accordance with an embodiment of the present invention. First, in step S710, a contact list of one of the electronic devices is turned on, and in step S720, a predetermined number of candidate contacts are selected from the contact list. It is worth noting that in some embodiments, the predetermined number can be a limited and a specific number, such as five. The set number can be determined according to different applications and needs. By setting this limited and specific predetermined number, the motivation for the user to perform the specified operation can be increased. Next, in step S730, the electronic device transmits a short message to each candidate contact according to one of the candidate contacts. Similarly, the newsletter may include one of the download pages of the corresponding application and the information corresponding to the promotional material. Among them, a management platform can provide services corresponding to this application. Then, in step S740, the electronic device can transmit the contact phone of each candidate contact to the management platform through a network. It should be noted that in some embodiments, the SMS transmitted by the electronic device to each candidate contact may be performed through the management platform. It is to be noted again that the designated operation in FIG. 7 is only an example of the present case, and the present invention is not limited thereto. Any specified operation can be applied to the present invention.

Figure 8 shows a method of managing promotional materials in accordance with another embodiment of the present invention. In this embodiment, promotional materials in the electronic device can be redeemed. First, in step S810, the electronic device generates a two-dimensional barcode, such as a QR code. It should be noted that the manner in which the aforementioned promotional content is presented is only an example of the present case, and the present invention is not limited thereto, and any manner in which the promotional content is presented can be applied to the present invention. Next, in step S820, a specific device reads the two-dimensional barcode and decodes the two-dimensional barcode to obtain the promotional material and the corresponding electronic device or one of the user identification data from the two-dimensional barcode. It should be noted that in some embodiments, the specific device may have an image capturing unit for scanning a two-dimensional barcode displayed in one display unit of the electronic device. In step S830, the specific device transmits the promotional data and the identification data to a management platform through a network. It is worth noting that in some embodiments, the particular device transmits an identification code of the corresponding promotional material to the management platform. After the management platform receives the promotional materials and identification data, In S840, the management platform invalidates the promotional materials in the electronic device according to the promotional materials and the identification data.

9A to 9C are diagrams showing an example of management of promotional materials in accordance with an embodiment of the present invention.

Figure 9A shows a user's smart phone 900. The smart phone 900 can display a promotional material 910. The promotional content of the promotional materials 910 is "free to enjoy a squid sushi" when you come to the restaurant, and the designated operation of the promotional materials 910 is "shared to 5 friends within 24 hours to add a bowl of flavored soup." As a reminder, in some examples, the smart phone 900 can receive a short message. The newsletter can include a link to the corresponding application download page. This promotional material 910 is provided in the smart phone 900 when the application is downloaded to the smart phone 900. The user can press a specific operation execution key 930 to perform the specified operation. When the user performs the specified operation, the specific operation execution key 930 cannot be selected again, and an additional promotional content 940 is over-coded to the user, as shown in FIG. 9B. In other words, when the designated operation is completed, the promotional materials will be modified, and the promotional content will be "a squid sushi" + "a squid sushi + a bowl of miso soup". When the user wants to redeem the promotional content to the store, the user can press a redemption button 920. Corresponding to the selection of the redemption button 920, the electronic device can generate a corresponding promotional material 910 and a smart phone 900 or a user's identification data, a two-dimensional barcode 950, as shown in FIG. 9C. After the store specific device scans the two-dimensional barcode 950, the user completes the promotional content redemption operation, and the specific device also transmits the related data back to the management platform, so that the promotional material 910 in the smart phone 900 is invalidated. It should be noted that in some embodiments, the management platform can transmit a redemption success message to the smart phone 900 via the network.

Therefore, the promotional data management method and system in the present case can dynamically modify the promotional materials according to the operation on the electronic device, thereby flexibly determining the marketing content, and the marketing benefit can be improved by the user spreading the promotional materials.

The method of the invention, or a particular type or portion thereof, may exist in the form of a code. The code may be included in a physical medium such as a floppy disk, a CD, a hard disk, or any other machine readable (such as computer readable) storage medium, or is not limited to an external computer program product, wherein When the code is loaded and executed by a machine, such as a computer, the machine becomes a device for participating in the present invention. The code can also be transmitted via some transmission medium such as wire or cable, fiber optic, or any transmission type, where the code is received and loaded by the machine, such as a computer. And when executed, the machine becomes a device for participating in the present invention. When implemented in a general purpose processing unit, the code combination processing unit provides a unique means of operation similar to application specific logic.

While the present invention has been described in its preferred embodiments, the present invention is not intended to limit the invention, and the present invention may be modified and modified without departing from the spirit and scope of the invention. The scope of protection is subject to the definition of the scope of the patent application.

S510, S520, S530‧‧‧ steps

Claims (7)

A promotional data management method, applicable to an electronic device, comprising the steps of: providing a promotional material to the electronic device, wherein the promotional material includes a first promotional content, and the promotional data records a specified operation; determining whether the specified operation is Performing completion in the electronic device; modifying the first promotional content of the promotional material to become a second promotional content when the specified operation is performed in the electronic device; the electronic device generates a two-dimensional barcode; The specific device reads the two-dimensional barcode and decodes the two-dimensional barcode to obtain the promotional data and the corresponding electronic device or one of the user identification data from the two-dimensional barcode; the specific device transmits the data through a network The promotional material and the identification data are transmitted to a management platform; and the management platform invalidates the promotional material in the electronic device according to the promotional data and the identification data. According to the promotional material management method of claim 1, wherein the second promotional content is an additional promotional content added to the first promotional content. According to the promotional data management method of claim 1, wherein the designated operation system opens a contact list of the electronic device, and selects a predetermined number of candidate contacts from the contact list to use the promotional material Transmitted to each of these candidate contacts. According to the promotional data management method of claim 3, wherein the electronic device transmits a simple message according to one of each of the candidate contacts. For each of the candidate contacts, the newsletter includes one of the download pages of the corresponding application and the information corresponding to the promotional material. According to the promotional material management method of claim 4, the electronic device further transmits the contact telephone of each of the candidate contacts to a management platform through a network. According to the method for managing promotional materials of claim 1, the electronic device receives a newsletter including a link, wherein when the link is selected, the electronic device is directed to an application download page, and when the application is When downloaded to the electronic device, the promotional material is provided in the electronic device. A promotional data management system, applicable to an electronic device, comprising at least: a storage unit, including a promotional material, wherein the promotional material includes a first promotional content, and the promotional data records a specified operation; and a processing unit, Determining whether the specified operation is performed in the electronic device, and modifying the first promotional content of the promotional material to become a second promotional content when the specified operation is performed in the electronic device, wherein the The electronic device generates a two-dimensional barcode, and the specific device reads the two-dimensional barcode, and decodes the two-dimensional barcode to obtain the promotion data and the corresponding identification information of the electronic device or a user by the two-dimensional barcode. The specific device transmits the promotional material and the identification data to a management platform through a network, and the management platform invalidates the promotional material in the electronic device according to the promotional data and the identification data.