TW200901067A - A system and method for facilitating marketing - Google Patents

Abstract

A method of facilitating marketing. The method comprises the steps of implementing an incentive scheme (3) associated with a token (2) associated with an advertisement (1). The incentive scheme (3) provides an incentive for a consumer to send a message including the token (2). In an embodiment, the token (2) is in the form of a tag displayed in a newspaper article. The consumer sends a tag code provided in the tag by SMS to the incentive scheme (3) to receive the incentive. The incentive scheme (3) may obtain relevant marketing information from the received SMS data.

Description

200901067 IX. INSTRUCTIONS: TECHNICAL FIELD OF THE INVENTION The present invention relates to a system and method for promoting marketing, and in particular (but not exclusively) relates to a license-based advertising system and method. [Prior Art] The single-key purpose of any advertisement is to deliver a message to the highest number of potential consumers in the fastest, most efficient, and most memorable way possible. This ad must have an "impact." But 'advertisement exists - the problem is that because advertisements are ubiquitous through various types of media, consumers tend to feel "bored" and have difficulty producing the appropriate impact on a successful advertisement. A problem is more than the same. #难你赝σ商 lacks information about the effectiveness of an advertising campaign. Research on the effectiveness of an advertising campaign often takes time and cost... as usual - collating and analyzing research at the end of the campaign As a result, at that time, it is often too late to correct an advertising strategy that does not play a role in the role of advertising. There is a lack of instant, feedback on the effectiveness of advertising campaigns. Ad = Another - The problem is that the advertiser has no effective way to contact the ad or the product associated with the ad - the consumer " this is because the ad and the advertiser generally have a distance b & :: Trace the way consumers might choose, otherwise it may be: ::: Possible candidates.田赝〇 [Summary] According to the first aspect, the present invention provides a method for facilitating the implementation of a reward scheme associated with the implementation of the token, and the signature is associated with 128716.doc 200901067 In conjunction, the reward program provides a reward for a consumer to transmit a message including the one of the tokens. An advantage of at least one embodiment of the present invention is that the method provides an incentive for the consumer to notice the advertisement by looking up the token associated with the advertisement. In a particular embodiment, the tokens can be incorporated into the advertisement. In one embodiment, a response to one of the messages is provided to the consumer, including information related to the advertisement. The response can be provided by a system associated with the reward scheme. In a specific embodiment, the response can be specified by an advertiser. In a specific embodiment, the advertiser can be informed to contact the consumer. Contact can be through any medium, including customer service centers, the Internet, telephones, and other media. In this particular embodiment, the method provides for the consumer who is interested in the advertisement or the product associated with an advertisement to be connected to the advertiser so that the advertiser can follow the advantages of the "possible candidate". In a particular embodiment, the method includes the additional step of obtaining a bay 5f associated with the consumer message. The information may include the number of consumers who transmitted the message, the location of the consumers, the time and date of the message, and other information. In a specific embodiment, the information includes demographic information about the consumer. The immediate impact of the person's influence on the advertisement and other information. The wide instant feedback is provided to an advertiser. The feedback can include the demographic, time, and number of consumers who responded. The advertiser will be able to use this information to facilitate the promotion.

As an advantage of this particular embodiment, it is possible to change or apply for an advertisement-to-consumer 128716.doc 200901067 in response to the feedback: #&K a网i the activity to obtain the largest from the event Marketing benefits. Ο In a particular embodiment, the consumer registers for the reward program as part of the rewards program. In a particular embodiment, information obtained from the consumer is available in the registration process to facilitate marketing to the consumer. This information may include demographic information. The information may also include an identifier (e.g., a mobile phone) of the mobile communication device (e.g., mobile phone number). This number can be included in a database operated by the reward scheme so that the consumer can be identified by the mobile device identifier. In a particular embodiment, a reward may be provided to the consumer for transmitting the message. The prize, the coupon for the goods and/or services (products) or the points for the product. The prize may include points for the child to change the product. These products can be associated with the ad. In a specific embodiment, the token includes a unique identification of the advertisement.

L an identifier. This makes it possible to determine the location of the advertisement and the advertiser associated with the advertisement. It should be noted that the terminology advertiser is incorporated into one of the agencies or product providers that may be operating on behalf of a product provider (which may not necessarily be the advertising agency). In a particular embodiment, via a wireless network via - The mobile communication device transmits the message from the consumer. In a specific embodiment, the message is transmitted using a line of t data communication protocols. The message may be transmitted in SMS or MMS format. In a specific embodiment, the symbol The acknowledgment may include one of the S message types specifying the type of S message to be shipped to the consumer. 128716.doc 200901067 According to the second aspect, the present invention provides a system for promoting marketing, It comprises: - an identifier 'which is associated with an advertisement and a reward scheme; and - a reward scheme management system comprising - a receiver configured to receive a message from the consumer, including the token In a specific embodiment, the system further includes a transmitter configured to provide the consumer with a response to the message. In a particular embodiment, the response includes Advertising related information. In a specific embodiment, the information related to the advertisement is information about a product and/or service associated with the advertisement. In the specific implementation, related to the advertisement: Information of the incentive scheme. In a particular embodiment, the response is provided to the consumer from a system associated with the reward scheme. In a particular embodiment, via a customer service center associated with the advertisement The response: in a particular embodiment, (4) the step-by-step includes - a processor configured to obtain information associated with the consumer message. In a specific embodiment, associated with the consumer message The associated information includes - quantity /, ie the number of consumers who have transmitted the message. In a specific embodiment, the information associated with the consumer message includes one of the consumers transmitting the message = ° in - specific In an embodiment, the information packet 3 associated with the consumer message is demographic. In a specific embodiment, the information associated with the consumer message includes the time of the message and the card population d is at With Embodiment 'The information associated with the consumer message includes an identifier of one of the communication devices associated with the consumer. In a particular embodiment, the message transmitted by the consumer additionally includes a purchase w A request for a product associated with the advertisement, wherein the system processes the message to identify the request. In I28716.doc 200901067 - In a particular embodiment, the token is uniquely identified for the material. In a particular embodiment 'Providing within the message - a request identifier that specifies the type of information to be sent to the consumer, and wherein the system processes the message to identify the request identifier. According to the invention provided by the present invention - promoting marketing The device includes - a token configured to be associated with an advertisement and a reward scheme, the token configured to be included in a message to be transmitted by a consumer subscribing to the reward scheme. Ο c In the specific embodiment, the token is uniquely identified for the advertisement. In a specific embodiment, the token contains a string of alphanumeric characters. In a specific embodiment, the rewarding scheme utilizes the device to provide (4) to the person; in response, the response includes information associated with the advertisement. According to a fourth aspect, the present invention provides a computer program comprising instructions for implementing a method in accordance with one of the first aspects of the present invention for a control-computer. According to the fifth aspect, the present invention provides a computer readable medium which provides a computer program according to the fourth aspect. According to a sixth aspect, the present invention provides a computer program comprising instructions for controlling the computer to implement the third aspect of the present invention. According to a seventh aspect, the present invention provides a computer readable medium providing a computer program according to the sixth aspect. According to the first aspect, the present invention provides a method for facilitating row locks, the basin comprising the steps of: receiving a message from a consumer, the message comprising 128716.doc -10- 200901067 and wide. The associated-information and the message includes information about the consumer and (4) (4) (4) The poor news of one of the products associated with the advertisement may cause the advertiser to contact the consumer. In this aspect of the invention, rewards are not necessary, but may include an award. According to a ninth aspect, the present invention provides a system for facilitating credit sales by a slave, the system comprising a receiver for receiving a message from a consumer, the message includes one The advertisement is associated with #6, and the message includes information about the consumer; and includes a component that transmits the information associated with the advertisement to the 4th fee. According to a tenth aspect, the present invention provides a computer program, 1 comprising instructions for a control-computer to implement a system according to the eighth aspect. According to a tenth aspect, the present invention provides a computer readable medium which provides a computer program according to the tenth aspect. [Embodiment] A specific embodiment of the present invention will now be described with reference to the drawings. In the following specific examples, the term "AdTag" is used. The term "AdTag, is a trademark' and other terms may be used to describe "tag" associated with the present invention. The tags include - in the embodiment, the form of the symbol = is a series of alphanumeric characters, and the consumer can (via a mobile k device, in this example a mobile phone) The token is sent to the system (concrete to a computing system) for receiving messages from the consumer. This message can be used to facilitate the preparation of analytical data about the advertising campaign. It can also be used to identify... and pay the advertiser or product provider to the consumer. (For example, the advertiser can send a message to the consumer). Referring to Figure 1A 'j will be described as a specific embodiment of the present invention. The consumer reads an advertisement (reference symbol) and identifies one of the advertisements..., the AdTag includes a token 2, which is taken in this case A text number = type ° Hai will record 2 series is associated with a reward program, which in this example is used to provide a reward scheme for one of the opportunities to cash or cash. ^ The 4 fee to an advertising system 3 Send a digital message (in this example, an SMS) that includes the token. In this example, to be part of the reward scheme, the consumer must have pre-registered the system. This may include providing consumer details including their mobile phone number, demographic details, etc. When the system receives the message from the consumer, the system can use the message to retrieve pre-registration information in preparation for the advertising campaign. The analysis information can then be provided to the advertiser for measuring the validity of the advertisement and/or the advertising campaign. Right the consumer has not previously registered the system 3, which may be transmitted to the advertising system 3 The message is still eligible to receive bonuses and/or prizes. In this particular embodiment, the system 3 can still collect analytical information 'eg, the location of the consumer. FIG. 1B shows an alternative specific to the present invention. FIG. A slightly different procedure for one of the embodiments. The same reference numerals have been used for components similar to those of Figure 1A. / In this particular embodiment, the system is not necessarily associated with a reward scheme 128716.doc 12· 200901067 Alternatively, the consumer uses the AdTag when he wishes to know more about the advertised product. The consumer transmits to the system 3 a message including the token 2 and a request identifier 4. The system recognizes the Requesting the identifier 4 and providing the consumer's details to the advertiser for subsequent follow-up. The system 3 can also provide a pre-specified information response to the consumer. Who can take in response to the information and may include a form of reply to SMS text messages and the incentive program and / or the associated text ads, coupons, multimedia content and URLS.

Ο It should be noted that this particular embodiment may also be associated with a reward scheme, but this is not required. A detailed description of the system in which the procedures of Figs. 1A and (7) can be carried out will now be described. Referring to FIG. 1C, the system 100 includes: a mobile data gateway server H) 4, a website server 106, an analysis server 1, 8 a data storage server 11 and a primary database server 112. An advertisement system 1〇2; a user computing device 114; a communication system 116; and an advertiser 118. The first component of the advertising system 102 is a mobile data gate server 104 in the form of a -sms gateway server 1 〇 4 (hereinafter referred to as "gate server" " 丨〇 4). The main function of the gateway server 104 is to manage all input action data messages and output action data broadcasts. To perform this function, the gateway server 104 includes a conventional computer hardware including a motherboard. a central processing unit, a random access memory, a hard disk, a network hardware, and a power supply. In addition to the hard body, the gateway server 104 further includes a hard disk and cooperates with the hardware. An operating system (such as Linux, which is available from www.redhat.com) for executing the software 128716.doc • 13- 200901067 application, in this respect, the hard disk of the gateway server 104 There is a gateway server application for identifying the format of all incoming action data messages, updating the database table residing on the primary database server 112 and based on information retrieved from the entered action data message. What action needs to be taken. The advertising system 102 additionally includes a web server i 〇 6 and an analytics server 108. The web server 1-6 and the analytics server 1 包括 8 are identical to the gateway server 104 described above. The website server J 〇 6 contains a web server application having one of the main functions of a website, which allows users of such user computer devices 114 (hereinafter referred to as "plus Both the tagger " and the advertiser 11 8 register the ad system 丨〇 2 and access, update and configure their personal account upon registration. The analytics server 1 具有 8 has generated a report for the advertiser and for that The business intelligence of system 102 provides the primary functionality of general support. To implement such functions, the analysis server ι 8 carries an analytics server application that is retrieved and stored in database servers 110, 112. Information and statistics on the effectiveness of such advertisements and various commercial reports for advertisers. * The last two components of the Xuan advertising system 102 are data storage servers ιι〇 and major resources. The library server 112. The servers 11 and 112 are connected to the analysis server 1〇8, the website feeder 〇6, and the gateway server 104 by a high-speed firewall link 120. The data storage The server 11 is loaded with a repository database script and tools to communicate with the web server 106 and the analytics server 〇8 to allow the advertiser to view the collected 128716.doc -14 associated with the displayed advertisement. - 200901067 : Materials (for example / demographic demographics, geographic information, etc.) The collected shellfish can facilitate these advertisers to determine the impact and effectiveness of their advertising and promote the development of advertising strategies. To increase the usability of the material, the scripts also allow advertisers 118 to capture data in different reporting structures and visual formats, such as graphs and charts. It is expected that the advertiser ι ΐ 8 will be able to create its own script to retrieve the data while complying with the 敎 limit set by the advertising system 〇2. The primary database server 112 contains tables of registered consumer information, advertiser information, tag information, and other forms required for the general operation of the system. Figure 2 shows the basic components of these databases very clearly. The user's electricity "set 114" is in the form of a personal mobile phone. However, it is understood that the present invention is not limited to personal mobile power. It is contemplated that in alternative embodiments of the invention, the user computing devices 114 may be, for example, a laptop or desktop computer or a handheld digital device, such as a personal digital assistant (PDA). Each of the user computing shakes 114 includes a computing hardware including a central processing unit, random access memory, power supply, visual display unit, and a user information input (eg, a keyboard or keypad) . The system computing device 114 allows the adder to generate, send, and receive short messages using a Short Message Service (SMS) protocol or other suitable mobile data communication protocol (e.g., Multimedia Messaging Service (MMS) protocol). The communication system 116 enables the user computing devices i 14 to interact with the advertising system! 〇 2 exchange data. In order to support the exchange of data, the communication system (4) includes a GSM mobile phone network 122 128716.doc 15 200901067 incorporated into an SMS aggregator service 124 to transfer short messages sent by the user computing devices 丨14. The advertising system 102 is handed. The present invention is not limited to use in conjunction with the mobile telephone network. An alternative embodiment of the present invention may employ, for example, a wireless network based on 8〇2·11. In addition to the mobile telephone network 122, the communication system 116 also includes a packet switching network 126 (e.g., the Internet) that is based on a public access internet protocol for connecting the advertiser U8 to the advertising system. 102. In an alternative embodiment, the mobile telephone network

The router 122 can employ a third generation ("3G") or GPR network architecture to allow the tagger to transfer messages to the packet switching network without having to be forwarded by an aggregator service. A second embodiment of the present invention is primarily directed to systems and methods for facilitating marketing and connecting a wide range of merchants to their target consumers. Therefore, the technique for realizing this functionality will be particularly described below, and will be specifically described with reference to the flowcharts shown in Figs. As described, in this embodiment, the system 100 is configured to analyze the effectiveness of its advertising campaigns by providing a reward to the viewers by providing a reward for responding to the advertisements. . The advertisement I is displayed in a statistical form or in a dynamic form on a print medium, an electronic: a card and a signboard' and is also broadcast over the internet. In order to respond: these 'Schopener (hereinafter referred to as "tagger,,) will be located in the second of the ad. (hereinafter referred to as "tag") is passed to the form of a wide I system ι 〇 2 - 4 as a reply 'The advertising system generates a response including one of the bets associated with the advertisement and sends it to the The main method of communicating the label to the advertising system is via 128716.doc -16 - 200901067 The input message is checked to determine how the label is to be processed and what type of action is required by the advertising system 102. This procedure is referred to as the "SMS Disposal> and is very clearly shown in Figure 3. The first step 302 in the message handler receives the input message at the gateway server 1-4. There may be one dedicated SMS short code telephone number. code specified by the content provider. In step 304, the gateway server application captures the tagger identification data associated with the received message and stores it. # In the one of the main asset database servers 112 " enter SMS" form. Specifically, the taggator identification data stored in the table includes: ι the phone number of the user device 114; ii. day/date/time; and U1* suffocation text (including an advertisement identifier (character) )), in step 306, the gateway server application determines whether the tagger is present in the "customer list stored in the primary database server 112. This basic ± includes comparing the telephone number 将该 35 of the user device... with the list of telephone numbers stored in the customer information form to find a match. From the finding of a match in step 306, the program proceeds directly to step 310. However, even if there is any match, the program proceeds to some other intermediate step 308 in which the tagger's phone number (or the customer obtained from the message) is obtained. The identifier is inserted into the customer information form to create a new tagger account. All future messages originating from this phone number will be assigned to this newly created account. In step 3 1 兮, the 孩 孩 $ 闸 器 server application determines whether the tag in the message 128716.doc -17- 200901067 is in a valid format. The tag is attached to the main database. Compare the list of valid formats in the "Valid Label Formats" table in . In accordance with the specific embodiments described herein, there are a range of valid formats, such as those shown in Table 1. i 123456X --~~—--- Label registration ii buyl23456XXXX codl23456XXXX Order form 资讯 Information request ~ iv balance - points / balance check one 'V coupon electronic coupon check / request ~ If the label is not - The valid format 'The gateway feeder app automatically sends a reply message to the tagger to inform the tagger that the parent has an invalid tag and provides the correct command (step 312). Γ Form 1 u

In response to receiving a message with a valid tag, the gateway feeder app updates - resides in the primary database server llll2J table. Specifically, the tagged person (4) is updated by the tagger's phone number, expiration date and time, and the analyst will be filled with the tagged person and the information_field. Step 314). The tag system-valid format included in the SMS message has been determined by the gateway server. From the table] (above), it can be seen that the first two formats U) include the -identification - the first part (ie (2) 456) and the mindset - the action to be taken by the advertising system, (4) 2 - The second part 128716.doc •18- 200901067 points (X, bUy, cod). The remaining three formats are used by the tagger to (iH) request information about the service of the advertising system; (iv) request a check for their account; and (V) request the coupon. These different formats and associated row actions taken by the advertising system 102 will now be described in greater detail with particular reference to Figures 3 and 4. Standard Registration - Format (i) If a message including the -format (1) tag is detected by the gateway server application, the process proceeds to step 316. As previously described, the first-part (hereinafter referred to as "tag number") uniquely identifies the tag, and in accordance with this embodiment, is in the form of a digital code, ranging from two (7) to Nine (9) digits 'These digits are given to the specific media: the advertisement is displayed in the advertisement. The label also includes a request identifier specifying the action to be erased by the public & is called "request post-position.) The following shows a decomposition of this format. Information request post ^123456^ 7Ί~ The only six-digit digital tagger can be as follows in the ad identifier format - Enter multiple tags in a short message, as long as they are separated by a space or a comma. L654321J , 789012B, the first tag second tag 128716.doc -19· 200901067 Multiple ad identifiers in a single SMS if the tag is Invalid (because it has expired or never a valid tag number)' then the reply message is sent to the tagger to inform the tagger that it has entered an invalid tag number and the analysis form will be updated accordingly - ( Step 318). In step 320, the gateway server application checks the message for a plurality of tags. If it is determined that there are multiple tags, the application separately processes each tag. It is not allowed to repeat in the -single-short message. Same-tag number and only one tagged person can submit the same tag number every day. In case of repetition, discard the duplicated bar and process the rest of the message data. Store and receive in the gateway Per-message at the server. This allows for data mining to be performed in the future on the overall integrity of the system data and to reduce the risk of tagger fraud. In step 322, the gateway server application uses the phone. No. (J, date and time to update the analysis form. You can also enter the tag number and any additional information related to the tag (eg publication, size and expiration date) into the analysis form. Enter the form associated with the above details. The advertiser can then use this information to facilitate measuring the impact of their ads on the target market. Entering the personal details of the tagger into a "bonus registration/points" form residing on the primary database server 112. The valid tag registration is eligible for a reward, in this embodiment The reward is for signing up for the draw. 128716.doc -20- 200901067 The beginning or the end of the number taken. According to the text: Step 324 includes the decision to act on the identified request. As mentioned earlier By means of a single letter or symbol at the end of the label, the specific embodiment of the request described below is provided with the following additional funds for the product after the three main requests, and will be replied to the Γι "Γ or "? ” = Request for information about the tag number. ("#" is also treated as a valid post-word followed by the same information);

Ο C" or ’’! , · = request the public 51 associated with the tag number to contact the tagger; and $ Β or "$" = purchase the product associated with the tag if the request is not debited in the tag Word, the gateway server application can pass the it-predictive history from (4) to thank the bidder for its registration; provide one of the bonus points and one of the competition registrations Updating; and, where applicable, transmitting an "electronic coupon" for one of the products/services associated with the target. The request is followed by the word ', Iπ or "?". If, in step 324, the gateway server application detects "work," or "4", the program proceeds to step 328. In step 328, the gateway server application transmits a message containing the following information to the tagger: a) a text thanking the tagger for its SMS; b) a point of the tagger One of the balances and competition registrations; C) one of the products/services associated with the label (if applicable); and 1287I6.doc 21 200901067 d) Products/services associated with the label Information related to the product/service is reserved and stored by the advertiser; the _ "tag request" form residing on the 4 main database server 112 can also be based on the receipt period of the tag and Time and the pre-selected person σ statistical classification available (eg, the age of the tagger, its location, (iv) and any other information known to the system) to select the source/service associated with the tagged person. Information. Not registered plus The signer will also outline the text transmitted as a matter of registering the advantages of the tagger and how to t-item (step 330). In the specific embodiment described herein, the advertiser will be relevant to the product/service. The information is paid for a number of messages transmitted by the tagger. To record the message, the gateway server application is configured to update an advertisement residing on the main database server. Business accounting information form. Request post word "C" or "! "If in the previous step 324, the switch is angered, and the child gateway server application detects the s month request, then the application terminal & the person, - Feng uses the formula to transmit a message to the tagger. The reply message of the following information of the package 3 (step 334): 文字 the text of the tagged person for the registration of the tag; the credit balance of the plus (4) and the registration of the competition - update; c) The label associated with the ° ° / / / 服务 服务 服务 服务 服务 服务 服务 服务 服务 服务 服务 服务 服务 服务 服务 服务 服务 服务 服务 服务 服务 服务 服务 服务 服务 服务 服务 服务 服务 服务 服务 服务 服务 服务 服务 服务 服务 服务 服务 服务 服务 服务, 兮.^ ^ The gateway server application determines whether the hopper is registered by checking the registration form. If the standard 128716.doc '22- 200901067 is registered, the program Proceed directly to step 342, the step 342 includes an email or a short message including one of the tagger's contact details sent to the battery (for example, the customer service center) to notify the telecommunication center that it needs to contact the tag. = The tagger has not been registered yet - then the hatch The feeding device application will decide whether the phone number of the unregistered force destroyer should be transmitted to the customer service dragon 2 for follow-up (step (4) 8). The parameters of this evaluation may include the date J:, 曰Time and/or tag number. If it is determined that the tagger is to be sent to the call center (step 34〇), then as in step 342, the tagged iron will be transmitted in the step. In addition to receive an overview as - registration plus iron f "" and information on how to register (for example -SMS text: and the program is carried out (4) (as outlined above). The last step (step) includes updating the The advertiser's billing table considers the reply message of the tagged person. Up to. Xuan 4 L) Request the post word "B" or "$,, = step_to the request to post the m-profit server application Identify the products/services associated with the tagged collectors. The /, the standard number in the standard fiber program begins with the step of correcting the 'in this step:: gateway' server application to check the tagged iron account 2 and the tagger account account mentioned above ( If the store has insufficient points, the program state includes feeding by the gateway: the step contains the following information - reply message: the money transfer package 128716.doc -23- 200901067 a) tag the The text of the thank-you note for the registration; b) one of the tag balances and one of the competition registrations; C) the account balance of the tagger is insufficient to complete the purchase; Information that supplements its account balance or how it can be routed instead: the cash-delivered payment can be obtained from the company that provides the product or service. D), the beneficiary will receive additional information in the reply message (step 350) : = State the text that provides the COD and request specific details to the right. The tagged person is not registered. The job message will also contain details on how to register the line j to complete the purchase (step 352). If the application determines in step 346 that the tagger has sufficient product, then the tagger will be notified that his account balance is sufficient and a short message containing the following information will be transmitted to the tagged iron (step 354): ja a letter of appreciation to the tagger for his registration; b) one of the tag balances and one of the contest entries is updated; 0 a notification that the account balance is sufficient to complete the purchase, and the sentence request The tagger transmits an SMS containing the tag code and a secret pin number (which was previously supplied to the tagger during the registration process) to a designated phone number. The short message reply of these taggers shall be in the format shown below for processing by the gateway server application: 128716.doc -24- 200901067 Secret pin number Secret pin number

I J I buyJ23456) 〇〇〇? or buy,123456)(XX^ Unique six digits Unique six digits Purchase request format

The purchaser's parent-detailed details (including tagger information and tag information) will enter a purchase pending form that resides in the primary database server and will only provide the secret by the person who has added it. The purchase of the pin number is confirmed by replying to the SMS (as described above). In step 355, the advertiser billing table is updated to consider all reply messages. Referring to Figure 5, there is an alternative method of using the Yanhai Internet to collect data from taggers. II by boarding to the website hosted by the website, using the personal computer or a GPRS/3G/WAP enabled phone (or other suitable mobile communication device) The human standard and several other tasks related to the registration and management of its tagger account. Figure 6 shows a brief overview of the functionality available to taggage and advertisers. Those skilled in the art will understand that although a six-digit number is used. Do-recognition, but the code length should not be limited to six digits and can contain any number of bits (such as pull (needed by the implementation) to uniquely identify the ad. Same #' the ad Not necessarily limited to print media: = or dynamically displayed on - electronic billboards, in any other way to convey the appropriate part of the advertisement identifier to the taggers Although the present invention has been described with reference to this specific embodiment, it will be understood by those skilled in the art that modifications, changes and improvements can be made and their components can be replaced with equivalents instead of In addition, many modifications may be made to adapt the present invention to a singular situation or material in accordance with the teachings of the present invention without departing from the scope of the invention. The improvement, although not explicitly stated above, is intended to be within the spirit and spirit of the invention. It is therefore contemplated that the invention is not limited to the specific embodiments described herein.All of the specific embodiments of the invention may be used in the above embodiments as the form in which the message is transmitted to the system. The invention is not limited to SMS communication. Any wireless communication L may be utilized and any wired communication may be utilized. For example, an internet connection can be utilized. Land phones can be utilized. Any communication system can be utilized to transmit messages from the consumer to the system. In the above specific embodiment, cash or credits are used as the award 35°. The invention is not limited to the use of cash or credits, and any reward or reward may be used. / In the above specific embodiments, how the print media and the bulletin block provide an example of a wide advertising method. The present invention is not limited thereto. The advertisement is provided by any medium, including through the internet (on the website), by television or by any other medium. In the scope of the accompanying application and in the foregoing description of the invention, The vocabulary "includes" or its variants are used in the meaning of the language or the necessary meaning, that is, Especially given the stated 3 128716.doc -26-

One of the method steps for receiving a message at the server is a block diagram; 200901067 is present but does not exclude the presence or addition of other features in various embodiments of the present invention. BRIEF DESCRIPTION OF THE DRAWINGS The features and advantages of the present invention will be apparent from the description of the embodiments of the invention herein herein illustrated herein 1 is a diagram showing a process flow for a method according to another embodiment of the present invention; FIG. 1C is a system according to one embodiment of the present invention. Figure 2 is a block diagram showing the basic structure of a related negative library that does not reside on the primary database server shown in Figure ic; Figure 3 is a diagram for processing received by the advertising system of Figure 1C. Figure 1 is a flowchart showing one of the method steps; Figure 4 is a diagram showing the action plan to be taken by the advertising system when it is determined by the gate device; Figure 5 is based on the present invention - Figure 6 of the alternative system shows the system of Figure lc; and one of the main access functions provided by the system. Figures 7 and 8 show the registration for Figure 1 (the [main component symbol description] Alternative to advertising system Methods. 128716.doc -27- 200901067

1 Advertising/Advertising System 2 Symbol 3 Reward Scheme 4 Request Identifier 100 System 102 Advertising System 104 Action Data Gateway Server 106 Website Server 108 Analysis Server 110 Data Warehousing Server 112 Primary Database Server 114 User Computing Device 116 Communication System 118 Advertiser 120 High Speed Firewall Link 122 Mobile Phone Network 126 Packet Switching Network Based on Public Access Internet Protocol 128716.doc -28-

Claims (1)

200901067, the application for patents: - a method to promote marketing, the associated 1 'next step. Implementation and - symbolic plan to contact the second ‘, the symbol 5 is associated with an advertisement, the prize. ..., rewards to let-consumer transmission - including the message of the token: U, such as request item 1 $士^, method, which includes providing the consumer with another half-touch step of responding to the message, The response includes information related to the advertisement. If the information is related to the advertisement, the information related to the advertisement is related to the product and/or service. The method of claim 2 wherein the information associated with the advertisement is information about one of the advertisers associated with the advertisement. / Method of claim 2, wherein the information associated with the advertisement provides additional information about the reward scheme. The method of any of items 2 to 5, wherein the response is provided to the consumer from a system associated with the reward program. The method of claim 6, wherein the information is provided to the system by an advertiser. 々π The method of claim 2, wherein the response is provided via a customer service center associated with the advertisement. The method of claim 1 'which includes the other step of obtaining information associated with the consumer message. 10. h The method of claim 9 wherein the amount of the asset associated with the consumer message is 'gp' the number of consumers who have transmitted the message. U_. The method of claim 9 wherein the asset associated with the consumer message is 2. 3. 4. 5. 6. 128716.doc 200901067 The one of the consumers containing the message is only placed. The method of claim 9, wherein the information associated with the consumer message includes demographic information. The method of claim 9, wherein the information associated with the consumer message includes the time and date of the message. The method of Month Item 9, wherein the information associated with the consumer message includes geographic information. The method of claim 9, wherein the information associated with the consumer message includes an identifier of one of the communication devices associated with the consumer. 16. The method of claiming the item, which includes the other step of the consumer registering the reward program. The method of female beta 16, wherein the step of registering the reward scheme includes registering information associated with the consumer. 18_ The method of claim 17, wherein the information associated with the consumer is demographic information. The method of claim 17, wherein the information associated with the consumer is an identifier of a communication device. 20. The another step of the information associated with the consumer message as disclosed in claim 1 is that the method comprises the method of requesting item 20, which includes the advertiser’s The other step of providing information. 22. The method of claim 1, comprising the further step of providing a reward to the sender. The message is sent to one of the consumer products. 23. The method of claim 22, wherein the reward is in the form of a coupon for a 128716.doc 200901067 or for a product. 24_ As in the method of claim 23, the complex φ can be 丨, 丨 sand ^ 5, in the middle to replace the coupon with cash. 25. If the method of item 22 of δ month is used, the number of points in the 兑 Ρ , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , 26. As requested in item 22, otherwise. The production of the 0-port is associated with the advertisement. 27. The method of claim i, wherein the message transmitted by the employer additionally includes a request to purchase a product associated with the advertisement. 28. In the method of claim 27, i Γ _ , I 3 conveys a code to authorize the other step of the lecture. 29. The method of claim 28, wherein the code is provided to the consumer during a program of the reward scheme of the s main book. 30. Such as: seeking items! The method that causes the token to uniquely identify the advertisement. The method of the second option 2 includes providing a request identification in the message, wherein the request identifier specifies the type of information to be sent to the consumer. The method of claim 3, wherein the request identifier comprises a single digit code. The method of claim 32, wherein the request identifier comprises a single alphanumeric character. 3 4. For example, if the request identifier is provided as the token in the message, the word or the prefix is used. 3 5 士士士者 The method of the monthly item 1, wherein the message is transmitted over the wireless network by the consumer using a mobile communication device. 3 ό. 士口言奢卡 ° / Item 1 method, which transmits in a short message service (SMS) format 128716.doc 200901067 This message. 3 7. If the request is made] 38. If the requester ’ ’, the message is transmitted over the Internet. string. The method wherein the token contains a word of the alphanumeric character 39. If the claim 1 is followed by the request item 2, wherein the token is incorporated into the advertisement. ... ask for =, where the ad is a print ad. 42. If the request item is \=, the advertisement is a poster advertisement. The method, wherein the advertisement is a 43. If the request item 1 is ancient, the soil is wide D 4 , and the advertisement is a television advertisement. 44. If the singer is 1st eve, /, where the advertisement is configured for fun-appropriate advertisements - configured to display ambiguous advertisements, the parent-advertising contains a different token. 45. An ^S token for marketing promotion associated with an advertisement-reward scheme; and a reward scheme management system, the basin comprising - a receiver configured to receive a packet message from the consumer. U 46. The system for facilitating marketing of claim 45, further comprising a transmitter configured to provide the consumer with a response to one of the messages. 47_ The system for promoting marketing as in claim 46, wherein the response includes information relating to the information. 48. The system for promoting marketing in claim 47, wherein the information associated with the advertisement is information about a product and/or service associated with the advertisement. 49. The system method of claim 47, wherein This information related to this advertisement is information about the reward scheme. The system of any one of claims 46 to 49, wherein the response is provided to the consumer from a system associated with the reward party 128716.doc 200901067. 51. 52. 53. 54. Ο 55. 56. 57. 58. Ο 59. 60. 61. The system of claim 46, wherein the response is provided via a customer service center associated with the advertisement. A system as in claim 45, comprising a processor configured to obtain information associated with the consumer message. The system of claim 52, wherein the information associated with the consumer message comprises a quantity, i.e., the number of consumers who have transmitted the message. The system of claim 52, wherein the information associated with the consumer message includes a location of the consumer that transmitted the message. The system of claim 52, wherein the information associated with the consumer message includes demographic information. The system of claim 52, wherein the information associated with the consumer message includes the time and date of the message. The system of claim 52, wherein the information associated with the consumer message includes geographic information. A system of claim 52, wherein the condition associated with the consumer message includes an identifier of one of the communication devices associated with the consumer. The system of claim 45 wherein the message transmitted by the consumer additionally includes a request to purchase a product associated with the advertisement, wherein the system processes the message to identify the request. The system of claim 45, wherein the symbol uniquely identifies the advertisement. A system of claim 45, wherein a request identifier is provided within the message, the request identifier designating the type of information to be sent to the consumer and wherein the system processes the message to identify the request identifier. 128716.doc 200901067 wherein the request identifier contains a text number, wherein the request identifier includes a single-text number 62. The system code of claim 61. 63. The system word character as in item 62. 64_ The request identification (4) in the information of claim 61 is provided as a post-word or pre-word in the news. 65' The system device of claim 45 transmits the message through the mobile communication network using the mobile phone. 66_-------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- The decoration is in the heart. 6 8 4^+ , , the symbol is unique to the advertisement 1 Another option 68. If the request is 66 or 67, it is only recognized. A string of words. The eight-in-one 3 hai s include the literary character. 69. If the request is 66, the consumer provides-response/the reward scheme uses the device to communicate to the message. Should, accordingly, include the funds associated with the advertisement. 70. The computer-readable media on which the computer program is stored is included for control. Computer order. ...the implementation of the method of claim 1 - a computer program on which a computer program is stored includes a computer for controlling a computer to implement = media. The means for promoting the marketing of the item 66. - a method for promoting marketing, which comprises "乂乡. Receiving a message from the holder of 128716.doc 200901067, the message includes a token associated with an advertisement" and The message includes information about the consumer; and provides the consumer with information about a product associated with the advertisement. 73. A system for promoting marketing, the system comprising: a receiver for receiving a message from a consumer, the message including a token associated with an advertisement, and the message includes information about the consumer; and a message for enabling the consumer to be associated with the advertisement 74. A computer readable medium on which a computer program is stored, the computer program including a finger 128716.doc for controlling a computer to implement the system of claim 72