SK500142013A3 - System of buying goods or services by customers during the television broadcast - Google Patents

Abstract

A system for the purchase of goods or services during the television broadcasting of a digital cable television program by a television operator (C4), where each customer has its unique ID given by the operator, which is part of the TV set (C3), while the TV-set (C3) is operated on a one-way route ( P7) Customer Remote Control (R2). The system consists of a TV set (C3), which is bi-directionally connected to a television operator (C4) of digital cable television, and a television operator (C4) of digital cable television is bidirectionally linked (P4) to AdManager (C2) to control the content of goods and services Depending on the type of broadcast TV program, customer and watch channel, and unidirectionally connected (P8) to BackOffice (C1) to register the goods or service sold, BackOffice (C1) is linked by one-way (P3) to AdManager (C2) and At the same time, BackOffice (C1) andAdManager (C2) are unidirectional (P1) and (P2) advertiser-linked (R1) advertisers providing a list of products and services for sale during broadcast, and BackOffice (C1) is a link (P9) to advertiser (R1) advertising, which is also the service provider / supplier of the goods and the service (P10) provides the service / supplies the goods to the customer on the basis of his order based on the AdManager-driven menu (C2) via the television operator (C4), after the connection (P7), by pressing the remote control navigation buttons (R2), and in the same way the customer also chooses the method of payment for the selected goods or service.

Description

Technical field

The invention relates to a cashless purchase system of goods through a cable television operator.

BACKGROUND OF THE INVENTION

At present, the purchase of goods is most often made through stores, so-called. "Physical stores" means cash or non-cash payment.

Another option is the purchase of goods selected on the basis of advertisements, offers, ads.

Non-cash purchases of goods through public computer networks (Internet sales) are constantly expanding, making the purchase of goods and payment operations easier and faster.

It is also known to purchase goods on the basis of commercial television commercials. The viewer can order the goods offered by phone or in writing based on the published information.

The effort to simplify the purchase of goods has been reflected in particular in the substitution of cash payments by cashless payments using several types of payment cards. Non-cash credit card payment systems are described, for example, in CZ patent application PV 2334-97, in British patent applications no. 2,276,258 and 2,283,349, European patent applications EP 0 807 910 A2, EP 0 855 687 and others.

SK 284 504 describes a system for electronic cashless purchase of goods and services by means of payment cards. The object of the invention is a system for electronic cashless purchase of goods and services by means of payment cards or possibly a public computer network, comprising an operator block

- a seller, at least one block of a supplier of goods or services, a bank transaction with a payment card, and a block of a payment card holder. The system comprises a retailer operator block, at least one supplier of goods or services, a bank transaction with a payment card, and a payment card holder block.

EP1429273A1 discloses a method of purchasing products via satellite TV, wherein both the TV signal and the data of the marketed products are sent via satellite broadcast as a composite signal. An additional connection to the Internet via which orders are sent is required to make a purchase. The customer needs a special device that is able to separate the TV signal from the data on the products offered. Goods for sale are offered based on the geographic location of the viewer, and to locate the viewer requires a GPS location device.

PP50034-2010 describes a system and method of cashless payment for purchases using a TV channel. For example, the display unit in the form of a television receiver is provided with an NFC reader whose signal is available on the surface of the display unit body. The payment for the purchased item is made by running a payment-terminal application, preferably EMV standard, on the removable memory card and sending the resulting payment cryptogram from the display unit (1) from where it is sent to the processing center via an existing TV reception line.

The main disadvantage of buying goods through classic shops is time consuming.

The main drawbacks of Internet purchases are the necessity of an Internet connection and the potential for misuse of the customer's personal and identification data.

The main drawback of TV-based purchases is the difficulty of recording your phone number or phone number. other contact information and the consequent necessity of telephone or written contact with the seller. There is a potential for misuse of personal and credit card data.

3. Summary of the Invention

Said drawbacks of the previously known systems eliminate or significantly reduce the sale of goods by means of the cable television according to the invention.

The system consists of a TV set, consisting of a customer's TV set equipped with a set-top box, which is connected to a cable TV operator. The customer controls his TV-set with a remote control. An ad manager (AdManager) is connected to the cable TV operator to control the time and ads from the respective advertiser, depending on the type of main program being broadcast. BackOffice is connected with advertiser providing advertising for broadcasting and with online shop - (e-shop).

The essence of the system according to the invention is that it consists of a TV set that is bi-directionally connected to a digital cable television operator. The digital cable television (C4) operator is bidirectionally connected to the AdManager for managing the content of goods and services depending on the type of broadcast television program, customer and channel being watched and is unidirectionally connected to BackOffice to record the sold goods or service, by linking with AdManager, and at the same time, the advertiser is connected to BackOffice and AdManager via one-way links, providing a list of products and services to be sold during broadcast. BackOffice is connected to an advertiser who is also a service provider / supplier of goods and who provides the service / delivers the goods to the customer based on his order created on the basis of an AdManager-controlled offer via the TV operator. payment method for the selected goods or service.

According to one embodiment, the advertiser can use a one-way connection to enter information about the products or services offered to BackOffice

-4a at the same time enter a schedule and a selection of products and / or services offered at a defined time interval on a specified TV channel to AdManager.

According to another embodiment, the advertiser can enter information about the offered products or services into the online store by means of a one-way connection and at the same time enter the time schedule and selection of products and / or services offered at a defined time interval on the specified TV channel to AdManager.

BackOffice can be connected to the AdManager to verify that a particular good or service can be offered.

BackOffice can be connected via the two-way connection to the online store, with which the customer can follow the two-way connection overview of their orders.

According to a preferred embodiment, BackOffice can record the goods or services sold and can be directly unidirectionally connected to a cable TV operator.

After confirming the order, the customer can select one of the offered payment methods using the remote control button.

The system according to the invention is adapted to allow the customer to use different payment methods: For example, the following payment methods are suitable:

• Cash on delivery (courier, parcel, etc.) • Via cable operator invoice (the price of the goods is added to the invoice for the use of the operator's services) • CradPay (credit card payment) • Internet banking • GSM banking (payment via SMS of the operator) (prepay)

-5 • Payment of invoice

The merchandise purchasing system of the present invention has several advantages.

The non-cash purchase application uses the context of the broadcast program and allows the customer to purchase directly through the television screen immediately when the goods or service of interest is displayed in the broadcast. This unique feature distinguishes this system from other e-shops because the customer does not have to leave the television set and can make the purchase immediately. Moreover, it makes purchases at a time when it is most influenced by the positive characteristics of the goods and the emotions presented in the broadcast program. The system according to the invention allows not only the sale of tangible products, but also services which are understood as electronic data (for more information, price list by e-mail, etc.). The biggest advantage is the shortening of the purchasing process between the content being broadcast and the actual purchase.

This system is a new sales channel for selling products placed in the broadcast program. Broadcasting is understood to include commercial advertisers' spots, shows, series, movies, reality-shows containing product placement, as well as other broadcasts that do not contain advertising content but can be supported by selling products (eg, children's broadcasts with the option to purchase media such as TV - DVD, CD, bluray, etc.).

Examples of products offered include cosmetics, decorative cosmetics, white and black technology, household appliances, food, over-the-counter medicines, clothing, sports equipment, toys, mobile phones, notebooks, PCs, perfumes, watches, household items, furniture, CDs , DVDs, books, subscriptions (magazines, newspapers), etc.

Examples of services offered include:

• ordering a demonstration ride, • detailed product information (banks, insurance companies, car factories, etc.),

-6 • clubcard - loyalty program (retail chains, clothing stores, furniture chains), • mailing list (car factories, electronics, furniture, etc.), • discount coupon (furniture, electronics, cosmetics, clothing, etc.). ).

• interactive competitions (voting, etc.) • on-line reservations (theater tickets, concerts, etc.)

The sale of services is by default carried out electronically, i. by sending the requested information (data) to the email address of the customer who has expressed interest in the service. In some cases it may be a material shipment of the product.

In addition to the sales channel, the system of the present invention is also a marketing-communication tool that allows advertisers to use advertising space effectively. The interaction between the viewer and the broadcast program gives advertisers the opportunity to offer a variety of benefits to attract new customers.

Another advantage of the system is that the viewer can, while watching a regular as well as an advertising program, decide to buy some of the goods shown on the screen and press the control button to order the goods. This system makes it possible to make purchases via a TV set that is common in every home today, without having to install new equipment.

There is no need for lengthy filling in customer data such as the shipping address. The cable TV customer is already automatically identified with the cable TV operator.

A non-negligible advantage is that the non-cash purchase system of the invention significantly increases the security of the non-cash purchase

-7 goods and reduces the possibility of misuse of data provided by customers to the Internet.

BRIEF DESCRIPTION OF THE DRAWINGS

In FIG. 1 schematically illustrates an exemplary embodiment of a cashless purchase system for selling goods according to the present invention.

In FIG. 2 schematically illustrates another embodiment of the present invention.

EXAMPLES

Example 1

An exemplary embodiment of the system of selling goods and services of the present invention shown in Figure 1 consisting of a Set-Top-Box TV receiver, which together form a TV-set C3. which is used by the customer via the R2 remote control. The TV set C3 is connected to the C4 digital cable television operator via the Set-Top-Box. The customer uses his remote control R2 to control his TV set C3 via a P7 connection. The C4 cable television operator is connected via the P4 AdManager C2 bidirectional link, which manages the content of the goods and services offered, depending on the type of television program being broadcast and the customer to whom the offer is to be displayed. The AdManager C2 is connected by a bidirectional connection P2 via bidirectional connection R1, providing a list of products and services for sale during broadcasting, and is connected to the BackOffice C1 (backend system) via a direct connection P3. BackOffice C1 keeps track of goods or services sold. The BackOffice C1 is also directly connected to the TV via the C4 cable television operator via the P8 connection.

Submitter R1 of the offer via P1 direct connection enters information about offered products or services into BackOffice C1 and at the same time enters

-8 schedule (what products or services are to be offered at a defined time interval on which television channel) by P2 connection. The system verifies whether it is possible to offer goods or services using P3 before displaying the menu.

When watching a program on a specific channel, the Set-Top-Box automatically sends a message to AdManager C2 via P6 and P4 links about the current channel that the customer is watching along with the unique user ID given by the Set-Top-Box in the system. AdManager C2 sends via P4 and P5 information about the availability of goods and services for sale via TV Set C3 via C4. If available, a pictogram on the availability of products and services and the possibility to shop will appear on the screen. By using the remote control, the customer can select some of the offered goods or services related to the broadcast program. The display of the pictogram at the appropriate time and the offer of goods and services during broadcasting is controlled by AdManager C2. When a customer presses the corresponding button on the remote control to view the offered goods or services, the Set-Top-Box sends a request to AdManager C2 for a list of products and services relevant to the time, TV channel and customer via C4 via P6 and P4 and Set-Top-Box display the list of products or services obtained from the C2 Manager via the C4 television operator over P4 and P5 connections. The TV Network C3 image is overlaid with a detailed menu, where the TV image stops or plays in the background with muted sound. The customer can choose from the offered goods or services using the navigation buttons on the remote control. The next step is to summarize the selected goods and services along with the billing information that will be displayed on the TV screen and send the order to the BackOffice C1 after the P6 and P8 connection. All communications between the Customer and the TV Set C3 are made after P7 connection by pressing the corresponding button of the remote control R2. In this way, the customer can also choose one of the offered payment methods for the goods or services. BackOffice C1 stores details about your purchase. If the customer has placed an order for a service or goods using the R2 remote control, BackOffice C1 will send detailed order information after P9 connection to the service provider / supplier of goods, which in this case is the advertiser of R1 advertising.

-9Then following the P10 connection, it provides a service or supplies to the customer.

At the same time, the customer has the possibility to monitor the overview of their orders and their status after one-way connection P11 available through BackOffice C1.

Example 2

An exemplary embodiment of the goods and services sale system of the present invention shown in Figure 2 consisting of a Set-TopBox TV set which together form a TV set C3 that is used by a consumer-viewer via its remote control R2. The TV set C3 is connected via the Set-Top-Box to the C4 digital cable TV operator via the P6 connection. The customer controls his TV-set C3 with the remote control R2 via a P7 unidirectional connection. It is connected to the cable TV operator C4 by the P4 AdManager C2 (Managed Goods and Services Manager), which manages the content of the goods and services offers depending on the type of broadcasting television program and the customer to whom the offer should be displayed. The AdManager C2 is connected by a bidirectional P2 connection to the bidder R1, providing a list of products and services to be sold during broadcast, and the AdManager C2 is connected via a BackOffice (backend system) C1 to the AdManager C2. BackOffice C1 is connected by direct two-way connection of P12 with WebShop C5. WebShop C5 records sold goods or services. The BackOffice C1 is also directly connected via a P8 connection to the C4 cable TV operator.

The advertiser R1 uses the P1 direct link to enter information about the products or services offered into WebShop C5 and at the same time sets the time schedule (which products or services should be offered in a defined time interval on which TV channel) by linking P2 to AdManager C2. The system verifies whether it is possible to offer goods or services using P12 and P3 before displaying the menu.

-10When watching a program on a particular channel, the Set-Top-Box automatically sends a message to AdManager C2 via P6 and P4 links about the current channel that the customer is watching along with the unique user ID (given by the Set-TopBox) in the system. AdManager C2 sends via P4 and P6 information about the availability of goods and services for sale via TV Set C3 via C4. If available, a pictogram on the availability of products and services and the possibility to shop will appear on the screen. By using the R2 remote control, the customer can select some of the offered goods or services related to the broadcast program. The display of the pictogram at the appropriate time and the offer of goods and services during broadcasting is controlled by AdManager C2. If the customer presses the corresponding button on the R2 remote to view the offered goods or services, the Set-Top-Box sends a request to AdManager C2 for a list of products and services relevant to the time, TV channel and customer via the C4 television operator after the connections P6 and P4 and the Set-Top-Box will display a list of products or services obtained from the C2 Manager via the C4 television operator via P4 and P6 connections. The TV Network C3 image is overlaid with a detailed menu, where the TV image stops or plays in the background with muted sound. The customer can choose from the goods or services offered using the navigation buttons on the R2 remote control. The next step is to summarize the selected goods and services along with the billing information that will be displayed on the TV screen and send the order to WebShop C5 using BackOffice C1 after P6, P8 and P12 connections. All communication between the customer and the TV Set C3 takes place after connection of P7 by pressing the corresponding button of the remote control R2. The details of the purchase are stored in the WebShop C5 system. If the customer has placed an order for a service or goods via the remote control R2, BackOffice C1 sends the order details after the P9 connection to the service provider / goods supplier, which in this case is the advertiser R1 of the advertisement. After the connection P10, it will provide the service or deliver the goods to the customer.

At the same time, the customer has the possibility to monitor the overview of their orders and their status after two-way connection P11 available through WebShop C5. After this P11 connection, the customer can also see / modify his user account data.

-11 Industrial Applicability

The invention is applicable in the field of cable television, where the television operator has all customer identification data through a set-top box through which it receives a cable television signal.

N a * r?

Claims (7)

PATENT CLAIMS 1. A system for purchasing goods or services to customers during the television broadcasting of a digital cable television program by a television operator (C4), wherein each customer has a unique operator ID which is part of a TV set (C3), the TV set (C3) being controlled by a unidirectional connection (P7) of the customer's remote control (R2), characterized by the fact that it consists of a TV set (C3) which is bi-directionally connected to a digital cable television television operator (C4) and a digital cable television television operator (C4) (P4) with AdManager (C2) to manage the content of goods and services offers depending on the type of broadcast TV program, customer and channel being watched, and unidirectionally connected (P8) to BackOffice (C1) to record the goods or service sold, C1) is connected by a unidirectional connection (P3) with AdManager (C2) and is also on BackOffice (C1) and AdMan ager (C2) by a direct link (P1) and (P2) a connected advertiser (R1) providing a list of products and services for sale during broadcast, and BackOffice (C1) is connected by a link (P9) to an advertiser (R1) is also the service provider / supplier on which the connection (P10) is based to provide the service / delivery of goods to the customer, and the Back Office (C1) is based on the connection (P11) to track customer orders and status available via BackOffice (C1) the customer's remote control (R2) for ordering and payment method selection is connected via a one-way connection (P7) to the TVset (C3). System according to claim 1, characterized in that the advertiser (R1) is connected via a one-way connection (P1) to the BackOffice (C1) for entering information about offered products or services and is also connected via a one-way connection (P2) to AdManager ( C2) for entering a schedule and selecting products and / or services offered at a defined time interval on a specified television channel -133. The system according to claim 1, characterized in that the advertiser (R 1) is connected via a one-way connection (P1) to the internet shop (C5) to enter information about the products or services offered and is also connected by connection (P2) to AdManager (C2) to specify a schedule and select products and / or services offered at a defined time interval on a specified TV channel. System according to one of claims 2 or 3, characterized in that a BackOffice connection (P3) is connected to the AdManager to verify whether a particular good or service can be offered. System according to claim 1, characterized in that an Internet shop (C5) is connected to the BackOffice (C1) via a bidirectional connection (P12), to which a bidirectional connection (P11) is connected for monitoring the customer order list. System according to claim 1, characterized in that a cable operator (C4) of the cable television connection (P8) is connected directly to the BackOffice (C1) for recording the goods or services sold. System according to claim 1, characterized in that the advertiser (R1) is connected to the internet shop (C5) by means of a one-way connection (P1) for entering information about the offered products or services. System according to claim 1, characterized in that the customer's remote control (R2) is connected to the TV set (C3) via a connection (P7) and comprises buttons for selecting one of the payment methods offered after confirming the order.