SI23560A - Method and process for increasing recall of advertisement massage and a monetization solution for on-line content - Google Patents

Method and process for increasing recall of advertisement massage and a monetization solution for on-line content Download PDF

Info

Publication number
SI23560A
SI23560A SI201000402A SI201000402A SI23560A SI 23560 A SI23560 A SI 23560A SI 201000402 A SI201000402 A SI 201000402A SI 201000402 A SI201000402 A SI 201000402A SI 23560 A SI23560 A SI 23560A
Authority
SI
Slovenia
Prior art keywords
advertisement
content
advertiser
access
advertising
Prior art date
Application number
SI201000402A
Other languages
Slovenian (sl)
Inventor
FARAZIN@Robert
GREGORIÄŚ@Rok
KRULEC@Rok
REBERNIK@Miha
Original Assignee
FARAZIN@Robert
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by FARAZIN@Robert filed Critical FARAZIN@Robert
Priority to SI201000402A priority Critical patent/SI23560A/en
Priority to PCT/SI2011/000066 priority patent/WO2012071018A2/en
Publication of SI23560A publication Critical patent/SI23560A/en

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Abstract

The method and process are provided for increasing recall of the advertisement message and monetizing access to digital content on the web, mobile or tablet applications. The invention method and process provides solution to the following technical problems: increased recall of an advertisement message by a user or viewer of the advertisement; delivery of advertisement messages to a specific target group or potential customers; and monetization of access to online content and content of mobile and tablet applications. In the forthcoming solution the digital user is, upon finding the digital content, presented with an advertisement block that he has to read, type in and confirm in order to gain access to the desired digital content. In the advertisement block there is a short advertisement message. By typing in the visually distinct part of the short message and confirming the intent to access the digital content, the user gets access to the desired authored content. The digital user gains free access to an otherwise paid content but for which he has read the advertisement message. The owner of the content bills the access to the advertiser and the advertiser in turn has the digital user reading his advertisement which is semantically connected to the desired content. The advertiser follows the number of users that have read the advertisement and analyzes the effectiveness of the campaign.

Description

METODA IN POSTOPEK ZA POVEČANJE PRIKLICA OGLASNEGA SPOROČILA IN MONETIZIRANJE AVTORSKIH VSEBINMETHOD AND PROCEDURE FOR INCREASING ADVERTISING MESSAGES AND MONETIZING COPYRIGHT CONTENTS

OPIS IZUMADESCRIPTION OF THE INVENTION

Področje tehnikeThe field of technology

Oglaševanje; nudenje dostopa do plačljivih spletnih vsebin; povečanje priklica oglasnega sporočila; monetiziranje avtorskih vsebin; posredovanje oglasnih sporočil ciljni skupiniAdvertising; providing access to paid online content; increase the recall of the advertising message; monetizing copyright content; delivering advertising messages to the target group

Prikaz problemaView the problem

Zaradi oglaševalske spletne prenasičenosti je težko zagotoviti zadostno razpoznavnost predmeta reklamiranja. Uporabnik običajno ne opazi klasičnih oglasov v obliki oglasnih pasic ali videov na spletnem mestu. To se kaže s tem, da je prikazov videov in oglasnih pasic na spletnih mestih zelo veliko, a samih odzivov uporabnikov na samo oglaševalsko akcijo je zelo malo ali pa jih ni. Slabost tega je, da oglaševalci ne dobijo pričakovanega priklica blagovne znamke ali oglasnega sporočila. S tem se cena oglasov zniža, lastniki spletnih mest pa so prisiljeni, da povečajo količino oglasov, da dosego enakega zaslužka.Due to advertising web glut, it is difficult to ensure sufficient visibility of the subject of advertising. Typically, a user does not notice classic banner or video ads on the site. This is reflected in the fact that there are very many video and banner impressions on the websites, but there are very few or no responses from the users to the campaign itself. The disadvantage is that advertisers do not get the expected recall of the brand or advertisement. This lowers the cost of the ads, and site owners are forced to increase the amount of ads to earn the same profit.

Navedena nerazpoznavnost povzroča težave tako posameznikom kot družbam, ki bi želeli oglaševati svoj proizvod ali storitve, kakor tudi ponudnikom oglaševanja. Prav tako je velik problem pri oglaševanju zajeti pravo ciljno skupino oziroma potencialne stranke, ki jim je oglaševanje namenjeno.This lack of recognition causes problems for individuals and companies who wish to advertise their products or services, as well as for advertising providers. It is also a major advertising problem to reach the right target audience or potential target audience.

Drug problem je trženje vsebine, ki je lahko v obliki člankov, grafičnih in video vsebin ali kakršnikoli drugi obliki dostopni preko spleta, mobilnih ali tabličnih aplikacij. Založniki spletnih strani in mobilnih ali tabličnih aplikacij imajo težave kako monetizirati vsebine uporabnikom. Uporabniki namreč niso pripravljeni plačevati dodatnih zneskov za posamezne vsebine dosegljive preko spletnih strani, mobilnih ali tabličnih aplikacijah. Ko uporabnikAnother problem is the marketing of content that can be accessed online, mobile or tablet via articles, graphics and video content. Publishers of websites and mobile or tablet applications have difficulty monetizing content for users. Users are not willing to pay extra for individual content available through websites, mobile or tablet applications. When the user

spleta, mobilnih ali tabličnih aplikacij najde želeno vsebino, kjer je za dostop potrebno plačati, običajno zapusti najdeno vsebino in poizkuša najti rešitev drugje.web, mobile, or tablet apps find the content you want to pay for, usually leave the content you find, and try to find a solution elsewhere.

Stanje tehnikeThe state of the art

Večinoma ponudniki oglaševanja preko spleta, mobilnih ali tabličnih aplikacij ponujajo rešitve oglaševanja z oglasnimi pasicami in video vsebinami. Najbližje v izumu prikazani rešitvi po tehnični strani so tako-imenovani sistemi Captch, kjer mora uporabnik prepisati v okence tekst sestavljen običajno iz črk in/ali številk. Tekst je prikazan v grafični obliki tako, da ga sam računalnik ne more prebrati s čimer je zagotovljeno, da do vsebine dostopa oseba in ne kakršnakoli naprava oziroma računalniški program.Mostly, online, mobile or tablet advertising providers provide banner and video advertising solutions. Closest to the technical solution shown in the invention are the so-called Captch systems, where the user has to copy in the box text composed usually of letters and / or numbers. The text is presented in a graphic format so that the computer itself cannot read it, ensuring that the content is accessed by a person and not by any device or computer program.

Monetiziranje storitev, ki se izvajajo na spletu, mobilnih ali tabličnih aplikacijah poteka preko klasičnih oglasov kot so oglasne pasice in video oglasi. Velikokrat se monetiziranje dostopa do želene vsebine vrši s plačevanjem preko telefonije ali mobilne telefonije. S poravnavo stroška uporabnik pridobi geslo za dostop do vsebine, strošek pa se uporabniku zaračuna ob telefonskem računu. Določene vsebine se zaračunavajo tudi z mesečnimi naročninami.Monetization of services provided on the web, mobile or tablet applications is done through classic advertisements such as banner ads and video ads. Often, monetizing access to the content you want is done through pay by telephony or mobile telephony. By offsetting the cost, the user obtains a password to access the content, and the cost is charged to the user on the phone bill. Certain content is also billed with monthly subscriptions.

Opis nove rešitveDescription of the new solution

Predmet izuma sta metoda in postopek za povečanje priklica oglasnega sporočila in monetiziranje avtorskih vsebin.The object of the invention is a method and a method for increasing the retrieval of an advertisement message and monetizing copyrighted content.

Metoda in postopek po izumu rešujeta tehnične probleme: povečanja priklica oglasnega sporočilaThe method and method of the invention solve technical problems: increasing the recall of an advertisement message

- posredovanja oglasnih sporočil ustrezni ciljni skupini oziroma potencialnim strankam- Providing advertisements to the relevant audience or potential clients

- monetiziranje dostopa do vsebin na spletu, mobilnih ali tabličnih aplikacijah- monetizing access to content on the web, mobile or tablet applications

Večinoma ponudnikov trenutno ponuja rešitve oglaševanja po spletu, mobilnih ali tabličnih aplikacijah z oglasnimi pasicami in video vsebinami. Najbližje v izumu prikazani rešitvi po tehnični strani so tako-imenovani sistemi Captch, kjer mora uporabnik spleta, mobilnih ali • · · · · · tabličnih aplikacij prepisati v okence tekst prikazan v grafični obliki sestavljen običajno iz črk in/ali številk.Most providers currently offer web, mobile or tablet based advertising solutions with banner ads and video content. The closest technical solution shown in the invention is the so-called Captch systems, where the user of the web, mobile or tablet applications must transcribe to the box the text displayed in a graphical format, usually composed of letters and / or numbers.

V pričujoči prijavi je za potrebe prijave za uporabnike spleta, mobilnih ali tabličnih aplikacij oziroma kakršnekoli druge uporabnike, ki dostopajo do elektronskih vsebin uveden izraz elektronski uporabniki. Ko najde elektronski uporabnik vsebino v elektronski obliki, se prikaže oglaševalsko okno, ki ga uporabnik mora opaziti, prebrati, izpolniti in potrditi v kolikor želi dostopiti do želene vsebine v elektronski obliki. V oglaševalskem oknu je kratko reklamno sporočilo oglaševalca.This application introduces the term electronic users for the purposes of signing up for users of the Web, mobile or tablet applications or any other users who access electronic content. When an electronic user finds the content in electronic form, an advertisement window will appear, which the user must observe, read, complete and confirm in order to access the desired content in electronic format. The advertisement window contains a short advertisement message from the advertiser.

Metoda in postopek za povečanje priklica oglasnega sporočila in monetiziranje avtorskih vsebin rešujeta zgoraj prikazani problem tako, da se oglaševalsko okno prikaže v vhodnoizhodnem elementu naprave za nadzor in krmiljenje centralne procesorske enote (prednostno računalnika), pri čemer naprava vsebuje centralno procesorsko enoto, prikazovalno enoto (prednostno zaslon), spomin, vhodno izhodno napravo (prednostno tipkovnico ali drugo vrsto naprave za vnos podatkov) in opcijsko še vhodno napravo (prednostno miško ali drugo vrsto digitalizatorja položaja).The method and procedure for increasing the retrieval of an advertisement message and monetizing copyrighted content solves the problem shown above by displaying the advertisement window in the input source of the control unit of the central processing unit (preferably a computer), wherein the device comprises a central processing unit, display unit ( screen), memory, an input output device (preferably a keyboard or other type of data input device), and an optional additional input device (preferably a mouse or other type of position digitizer).

Oglaševalci se sami odločijo na katero vsebino naj bo vezan njihov oglas s čimer vplivajo na izbiro ciljne skupine morebitnih strank. Na oglaševalskem oknu je grafično okence namenjeno za vstavitev slike, reklamnega obvestila ali logotipa naročnika oglasa. Grafično okence je v oglaševalskem oknu poljubno postavljeno in je lahko poljubne oblike in velikosti. S pritiskom na grafično okence se vzpostavi povezava z internetno stranjo naročnika oglasa, kjer lahko zainteresirani elektronski uporabnik dobi kontaktne podatke naročnika oglasa. Kratko reklamno sporočilo oglaševalca je omejeno z vnaprej določenim številom znakov ali besed.It is up to the advertisers to decide what content their ad should be attached to, thus influencing the choice of the audience of potential customers. In the advertising window, a graphic box is intended for inserting an image, advertisement notice or logo of an advertiser's subscriber. The graphic window is positioned arbitrarily in the advertising window and can be of any shape and size. By clicking on the graphic box, a link to the ad subscriber's website is established, where the interested electronic user can obtain the contact information of the ad subscriber. An advertiser's short advertising message is limited by a predefined number of characters or words.

V kolikor elektronski uporabnik želi do najdene vsebine dostopati, prepiše vizualno odstopajoč tekst, ki je del kratkega reklamnega sporočila oglaševalca v za to namenjeno polje za vnos vizualno odstopajočega teksta. Vsebino teksta, ki ga je potrebno prepisati izbere naročnik oglasa, ki lahko ob spretnem izboru besed še dodatno poveže najdeno elektronsko vsebino z vsebino svojega oglasa. Del vsebine, ki jo je v okence potrebno prepisati vizualno • · · odstopa od ostalega teksta in je lahko napisana z debelejšim tiskom, utripa, je obarvana, podčrtana ali se kakorkoli drugače razlikuje od ostalega teksta.If an electronic user wishes to access the content found, he / she will copy the visually deviating text, which is a part of the advertiser's short advertisement message, into the intended field for entering visually deviant text. The content of the text to be transcribed is chosen by the ad contractor, who can additionally link the found electronic content to the content of his advertisement by a clever choice of words. The part of the content that needs to be transcribed visually • · · stands out from the rest of the text and can be written in thicker print, flashing, colored, underlined or in any way different from the rest of the text.

Ob prepisu vizualno odstopajočega kratkega teksta in potrditve namena dostopa do elektronske vsebine, kot na primer preko spletne vsebine, mobilnih ali tabličnih aplikacij, IP televizije, elektronski uporabnik pridobi dostop do želene avtorske vsebine. Elektronski uporabnik na naveden način dobi brezplačen dostop do vsebine, za kar pa je prebral reklamno sporočilo naročnika oglasa.By transcribing a visually deviant short text and confirming the intention to access electronic content, such as via web content, mobile or tablet applications, IP television, the electronic user gains access to the desired copyright content. In this way, the electronic user gets free access to the content, for which he read the advertisement advertisement advertisement.

Lastnik plačljive vsebine zaračuna dostop do elektronske vsebine oglaševalcu, naročnik oglasa pa je s tem dosegel, da je oglas prebral uporabnik, ki ga zanima vsebina. Vsebina oglasa je oziroma je lahko tematsko vezana na plačljivo elektronsko vsebino. Oglaševalec in/ali naročnik oglasa lahko sledita številu elektronskih uporabnikov, ki so oglas prebrali in analizirata učinkovitost oglaševanja. Z opisanim načinom je tudi možno zaračunavanje naročniku oglasa na osnovi števila izpolnjenih oglasnih okenc.The paid content owner charges access to the electronic content to the advertiser, and the ad subscriber has thereby made the ad read by a user interested in the content. The content of the ad is or may be thematically related to paid electronic content. The advertiser and / or subscriber of the ad can track the number of electronic users who have read the ad and analyze its advertising performance. The described method also makes it possible to charge an ad subscriber based on the number of checkboxes filled.

Izum lahko dodatno uporabljata lastnik elektronske vsebine in naročnik oglasa na način, da lastnik elektronske vsebine, ki izdaja svoje delo še v drugačni obliki (npr. tiskani) dodatno nudi storitve oglaševanja preko spleta, mobilnih ali tabličnih aplikacijah.The invention may be additionally used by the electronic content owner and the ad contractor in such a way that the electronic content owner, who publishes his work in another form (eg print), additionally provides online advertising services, mobile or tablet applications.

Elektronski uporabnik ima tudi možnost poslati oglaševalsko okno ali kratko reklamno sporočilo oglaševalca izbranim prijateljem, ki bi jih vsebina dela ali oglasno sporočilo lahko zanimala ali pa omogočiti dostop do oglaševalskega okna želeni ciljni skupini ljudi preko elektronskih socialnih omrežij.The electronic user also has the option of sending an advertisement window or a short advertisement message to the advertiser to selected friends who may be interested in the content of the work or advertisement message or to allow the target audience to access the desired target audience via electronic social networks.

Na oglaševalskem okencu je tudi gumb za dostop do več informacij o vsebini oglaševanja. To okno se odpre kot dodatno (pop-up) okno in omogoča oglaševalcu vnos dodatnih vsebin, izvajalcu pa omogoča večje analiziranje dejavnosti uporabnika v tem oknu. Prav tako se uporabnik s tem oknom ne preusmeri iz strani založnika.There is also a button in the advertising box to access more information about the content of the advertising. This window opens as an additional (pop-up) window and allows the advertiser to enter additional content, and allows the contractor to analyze the user's activities in that window more. Also, the user does not redirect from the publisher page with this window.

V oglaševalskem oknu je nameščen tudi gumb, za nudenje pomoči elektronskim uporabnikom.There is also a button in the advertising window to assist electronic users.

• · ·• · ·

Podrobneje je bistvo izuma pojasnjeno v nadaljevanju z opisom izvedbenega primera in priložene skice, pri čemer je skica del pričujoče patentne prijave in je na skici prikazano:The essence of the invention is explained in more detail below with the description of the embodiment and the attached sketch, the sketch being part of the present patent application and the sketch showing:

Skica 1 prikazuje oglaševalsko okno 1, grafično okence 2, kratko reklamno sporočilo oglaševalca 3, vizualno odstopajoč tekst 4, gumb za dostop do več informacij vsebine oglaševanja 5, gumb za posredovanje oglaševalskega okna 6, gumb za pomoč uporabnikom 7, polje za vnos vizualno odstopajočega teksta 8, gumb za potrditev dostopa do spletne vsebine 9.Figure 1 shows advertising window 1, graphic box 2, advertiser short advertisement message 3, visually deviating text 4, button for access to more information about advertising content 5, button for forwarding advertising window 6, help button 7, field for entering visually deviant text 8 button to confirm access to web content 9.

Izvedbeni primer:Implementation example:

V izvedbenem primeru se uporabniku, ko najde na spletu, mobilnih ali tabličnih aplikacijah vsebino prikaže oglaševalsko okno 1 shematsko prikazano na skici 1. Elektronski uporabnik mora kratko reklamno sporočilo oglaševalca 3 prebrati, prepisati vizualno odstopajoč tekst 4 v zato namenjeno polje za vnos vizualno odstopajočega teksta 8 in pritisniti gumb za potrditev dostopa do elektronske vsebine 9 v kolikor želi dostopiti do želene elektronske vsebine. V oglaševalskem oknu je kratko reklamno sporočilo oglaševalca. V izvedbenem primeru je za kratko reklamno sporočilo oglaševalca 3 na voljo 140 znakov.In the embodiment, the user, when he or she finds on the web, mobile or tablet applications, the content is displayed in advertisement window 1 schematically shown in sketch 1. The electronic user must read the advertiser's short advertising message 3, transcribe the visually deviating text 4 into the intended field for entering visually deviating text. 8 and press the button to confirm access to the electronic content 9 if it wants to access the desired electronic content. The advertisement window contains a short advertisement message from the advertiser. In the implementation example, there are 140 characters for the advertiser 3's short advertising message.

Elektronski uporabnik ne more dostopiti do elektronske vsebine ne da bi pri tem zaznal kratko reklamno sporočilo oglaševalca 3 in grafično okence 2 v katerega se vstavi slika in/ali logotip in/ali kratko sporočilo oglaševalca. S pritiskom na grafično okence se vzpostavi povezava z internetno stranjo naročnika oglasa, kjer lahko zainteresirani elektronski uporabnik pridobi kontaktne podatke naročnika oglasa. V izvedbenem primeru je vizualno odstopajoč tekst 4 označen z odebeljenim tekstom, pri čemer je v polje za vnos vizualno odstopajočega teksta 8 potrebno vnesti dve besedi po izboru naročnika oglasa ali oglaševalca.The electronic user cannot access the electronic content without detecting the advertiser's short advertising message 3 and the graphic box 2 in which the image and / or logo and / or the advertiser's short message is inserted. By clicking on the graphic box, a link to the ad subscriber's website is established, where the interested electronic user can obtain the contact information of the ad subscriber. In the embodiment, the visually contradictory text 4 is highlighted in bold text, and two words after the choice of the advertiser or advertiser are to be entered in the box for entering the visually contradictory text 8.

Ob prepisu odebeljenega teksta in pritiska na gumb za potrditev dostopa do elektronske vsebine 9, elektronski uporabnik pridobi dostop do želene avtorske vsebine. Elektronski uporabnik na naveden način dobi brezplačen dostop do elektronske vsebine, za kar pa je prebral reklamno sporočilo naročnika oglasa.By copying bold text and pressing the button to confirm access to electronic content 9, the electronic user gains access to the desired copyrighted content. In this way, the electronic user gets free access to the electronic content, for which he has read the advertisement message of the advertiser.

• · ·• · ·

Elektronski uporabnik ima možnost poslati oglaševalsko okno ali kratko reklamno sporočilo oglaševalca izbranim prijateljem, ki bi jih vsebina dela ali oglasno sporočilo lahko zanimala ali pa omogočiti dostop do oglaševalskega okna želeni ciljni skupini ljudi preko socialnih omrežij s pritiskom na gumb za posredovanje oglaševalskega okna 6.An electronic user has the option of sending an advertisement window or a short advertisement advertiser to selected friends who may be interested in the content of the work or advertisement message or to allow access to the advertisement window to the desired target audience via social networks by pressing the button to submit the advertisement window 6.

Na oglaševalskem oknu 1 je tudi gumb za dostop do več informacij o vsebini oglaševanja 5.Advertising Window 1 also has a button to access more information about advertising content 5.

Prav tako je v oglaševalskem okencu nameščen tudi gumb za pomoč uporabnikom 7 s pritiskom na katerega dobi elektronski uporabnik dostop do navodil ali vzpostavi povezavo s servisom za pomoč elektronskim uporabnikom.Also, a help button 7 is installed in the advertising box, with the push of which the electronic user accesses the instructions or connects to the electronic help desk.

Razumljivo je, daje mogoče opisano rešitev izvesti tudi v drugačni oblikovni izvedenki, ki ne spreminja bistva izuma.It is to be understood that the described solution can also be implemented in a different design that does not alter the essence of the invention.

Claims (18)

1. Postopek za povečanje priklica oglasnega sporočila in monetiziranje avtorskih vsebin označena s tem, da se elektronskemu uporabniku, ko najde vsebino v elektronski obliki prikaže oglaševalsko okno v katerem je kratko reklamno sporočilo oglaševalca, ki ga uporabnik mora opaziti, izpolniti in potrditi v kolikor želi dostopiti do želene vsebine v elektronski obliki.1. A process for increasing the retrieval of an advertisement message and monetizing the copyrighted content, characterized in that an electronic window is displayed to the electronic user in which it finds the electronic content containing a short advertisement message of the advertiser which the user must observe, fill in and confirm if he wishes access the desired content electronically. 2. Postopek po zahtevku 1, označen s tem, da del kratkega reklamnega sporočila oglaševalca vizualno odstopa od ostalega dela teksta.Method according to claim 1, characterized in that part of the advertiser's short advertising message visually deviates from the rest of the text. 3. Postopek po kateremkoli od zahtevkov 1 do 2, označen s tem, da elektronski uporabnik izpolni oglaševalsko okno tako, da prepiše vizualno odstopajoč tekst v polje namenjeno za vnos vizualno odstopajočega teksta.Method according to any one of claims 1 to 2, characterized in that the electronic user fills in the advertising window by transcribing visually deviating text in a field intended for entering visually deviating text. 4. Postopek po kateremkoli od zahtevkov 1 do 3, označen s tem, da vsebino teksta, ki ga je potrebno prepisati izbere naročnik oglasa.A method according to any one of claims 1 to 3, characterized in that the content of the text to be transcribed is selected by the ad contracting entity. 5. Postopek po kateremkoli od zahtevkov 1 do 4, označen s tem, da je vizualno odstopajoč tekst označen z debelejšim tiskom.Method according to any one of claims 1 to 4, characterized in that the visually deviating text is indicated by a thicker print. 6. Postopek po kateremkoli od zahtevkov 1 do 5, označen s tem, da elektronski uporabnik prebere reklamno sporočilo naročnika oglasa in prepiše označen del reklamnega sporočila, da pridobi brezplačen dostop do elektronske vsebine.A method according to any one of claims 1 to 5, characterized in that the electronic user reads the advertising message of the ad subscriber and copies the highlighted portion of the advertising message in order to gain free access to the electronic content. 7. Postopek po kateremkoli od zahtevkov 1 do 6, označen s tem, daje vsebina kratkega reklamnega sporočila oglaševalca tematsko vezana na plačljivo elektronsko vsebino.Method according to any one of claims 1 to 6, characterized in that the content of the advertiser's short advertising message is thematically linked to the paid electronic content. 8. Postopek po kateremkoli od zahtevkov 1 do 7, označen s tem, da oglaševalec in/ali naročnik oglasa sledita številu elektronskih uporabnikov, ki so oglas prebrali in analizirata učinkovitost oglaševanja.A method according to any one of claims 1 to 7, characterized in that the advertiser and / or subscriber of the advertisement follow the number of electronic users who have read the advertisement and analyze the effectiveness of the advertisement. 9. Postopek po kateremkoli od zahtevkov 1 do 8, označen s tem, daje v oglaševalskem oknu grafično okence namenjeno za vstavitev slike, reklamnega obvestila ali logotipa naročnika oglasa.A method according to any one of claims 1 to 8, characterized in that in the advertising window there is a graphic box intended for inserting an image, advertising notice or logo of the advertisement's subscriber. 10. Postopek po kateremkoli od zahtevkov 1 do 9, označen s tem, da se s pritiskom na grafično okence vzpostavi povezava z internetno stranjo naročnika oglasa, kjer lahko zainteresirani elektronski uporabnik dobi kontaktne podatke naročnika oglasa.A method according to any one of claims 1 to 9, characterized in that by clicking on the graphic box, a link to the advertisement subscriber website is established, where the interested electronic user can obtain the contact information of the advertisement subscriber. 11. Postopek po kateremkoli od zahtevkov 1 do 10, označen s tem, daje dolžina kratkega reklamnega sporočila oglaševalca omejena z vnaprej določenim številom znakov ali besed.A method according to any one of claims 1 to 10, characterized in that the length of the advertiser's short advertising message is limited by a predetermined number of characters or words. 12. Postopek po kateremkoli od zahtevkov 1 do 11, označen s tem, da ima elektronski uporabnik možnost poslati oglaševalsko okno ali kratko reklamno sporočilo oglaševalca izbranim prijateljem ali pa omogočiti dostop do oglaševalskega okna preko socialnih omrežij s pritiskom na gumb za posredovanje oglaševalskega okna.A method according to any one of claims 1 to 11, characterized in that the electronic user has the ability to send the advertisement window or the advertiser's short advertisement message to selected friends or to allow the advertisement window to be accessed via social networks by pressing the button to forward the advertisement window. 13. Postopek po kateremkoli od zahtevkov 1 do 11, označen s tem, da se s pritiskom na gumb za dostop do več informacij o vsebini oglaševanja odpre dodatno okno ki omogoči oglaševalcu vnos dodatnih vsebin, izvajalcu pa omogoča večje analiziranje dejavnosti uporabnika v tem oknu.A method according to any one of claims 1 to 11, characterized in that an additional window is opened by pressing the button to access more information about the advertising content, which allows the advertiser to enter additional content and allows the contractor to analyze the user activity in that window more. 14. Postopek po kateremkoli od zahtevkov 1 do 11, označen s tem, daje v oglaševalskem oknu gumb, za nudenje pomoči spletnim uporabnikom.A method according to any one of claims 1 to 11, characterized in that there is a button in the advertising window for providing assistance to web users. 15. Metoda za povečanje priklica oglasnega sporočila in monetiziranje avtorskih vsebin označena s tem, da mora elektronski uporabnik v kolikor želi dostopiti do želene elektronske vsebine opaziti, izpolniti in potrditi oglaševalsko okno, ki se mu prikaže in v katerem je kratko reklamno sporočilo oglaševalca.15. A method for increasing the retrieval of a message and monetizing copyright content, characterized in that the electronic user must, in order to access the desired electronic content, notice, fill out and confirm the advertising window displayed to him and containing the advertiser's short advertising message. 16. Metoda po zahtevku 15, označena s tem, daje del kratkega reklamnega sporočila oglaševalca označen tako, da vizualno odstopa od ostalega dela teksta.Method according to claim 15, characterized in that the part of the advertiser's short advertising message is marked so that it visually deviates from the rest of the text. 17. Metoda po kateremkoli od zahtevkov 15 do 16, označena s tem, da se vizualno odstopajoč tekst prepiše v polje namenjeno za vnos vizualno odstopajočega teksta.A method according to any one of claims 15 to 16, characterized in that the visually deviating text is written into a field intended for entering visually deviant text. 18. Metoda po kateremkoli od zahtevkov 15 do 17, označena s tem, da se preko grafičnega okenca vzpostavi povezava z internetno stranjo naročnika oglasa, kjer lahko zainteresirani elektronski uporabnik dobi kontaktne podatke naročnika oglasa.18. A method according to any one of claims 15 to 17, characterized in that a link to the advertisement subscriber's website is established via a graphic box, where the interested electronic user can obtain the contact information of the advertisement subscriber.
SI201000402A 2010-11-25 2010-11-25 Method and process for increasing recall of advertisement massage and a monetization solution for on-line content SI23560A (en)

Priority Applications (2)

Application Number Priority Date Filing Date Title
SI201000402A SI23560A (en) 2010-11-25 2010-11-25 Method and process for increasing recall of advertisement massage and a monetization solution for on-line content
PCT/SI2011/000066 WO2012071018A2 (en) 2010-11-25 2011-11-25 Method and process for increasing recall of advertisement message and a monetization solution for on-line content

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
SI201000402A SI23560A (en) 2010-11-25 2010-11-25 Method and process for increasing recall of advertisement massage and a monetization solution for on-line content

Publications (1)

Publication Number Publication Date
SI23560A true SI23560A (en) 2012-05-31

Family

ID=45563488

Family Applications (1)

Application Number Title Priority Date Filing Date
SI201000402A SI23560A (en) 2010-11-25 2010-11-25 Method and process for increasing recall of advertisement massage and a monetization solution for on-line content

Country Status (2)

Country Link
SI (1) SI23560A (en)
WO (1) WO2012071018A2 (en)

Family Cites Families (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20080133347A1 (en) * 2006-12-01 2008-06-05 Yahoo! Inc. System and method for providing semantic captchas for online advertising
US20080133348A1 (en) * 2006-12-01 2008-06-05 Yahoo! Inc. System and method for delivering online advertisements using captchas
US20080133321A1 (en) * 2006-12-01 2008-06-05 Yahoo! Inc. System and method for measuring awareness of online advertising using captchas
US20090012855A1 (en) * 2007-07-06 2009-01-08 Yahoo! Inc. System and method of using captchas as ads
US20090210937A1 (en) * 2008-02-15 2009-08-20 Alexander Kraft Captcha advertising

Also Published As

Publication number Publication date
WO2012071018A3 (en) 2012-07-19
WO2012071018A2 (en) 2012-05-31

Similar Documents

Publication Publication Date Title
Stubb et al. “This is not sponsored content”–The effects of impartiality disclosure and e-commerce landing pages on consumer responses to social media influencer posts
Liu et al. An exploratory study of product placement in social media
Nel Where else is the money? A study of innovation in online business models at newspapers in Britain’s 66 cities
Cocker et al. Social media influencers and transgressive celebrity endorsement in consumption community contexts
US20050197164A1 (en) Method for providing services via advertisement terminals
Li et al. The role of corporate credibility and bandwagon cues in sponsored social media advertising
JP2013507686A (en) System and method for placing advertisements in an electronic reader device
KR20130123636A (en) System and method for providing advertisement using sponsored image on messenger
US20140278942A1 (en) Social network based monetized content system
JP2008287721A (en) Ppp method and ppp system using blog review log
US20220261855A1 (en) License-based advertising service system
Macon User-Generated Content: An Examination of Usersand the Commodification of Instagram Posts
KR101360873B1 (en) System and method for provding advertisement to synchronize between description of advertisement and point accumulating condition
Chitra et al. A study on customer satisfaction on online marketing in India
SI23560A (en) Method and process for increasing recall of advertisement massage and a monetization solution for on-line content
JP2005258841A (en) Personal electronic book web publication system by one network, and electronic book distribution method
Mishra Integrated Marketing Communication: A Systematic Study from Media Channels to Digital Connectivity of New Age Consumers
KR20110024313A (en) System for interactive choice online advertisement using in escrow
US20240020729A1 (en) System of capturing online advertisements for later viewing and interaction and method of using the same
KR101656254B1 (en) URL-based advertisement platform system and providing method thereof
JP7377424B2 (en) Terminal device, electronic flyer management method
KR20090012989A (en) Ria or x-internet based advertisement and commerce module embedded multimedia contents service platform
KR102099892B1 (en) System for providing advertising service based on label and method thereof
Kalla et al. Determinants of Online AdvertisingEffectiveness in Service Industry: A Research Gap Analysis
An et al. Social transmission of social media native advertising

Legal Events

Date Code Title Description
OO00 Grant of patent

Effective date: 20120622

KO00 Lapse of patent

Effective date: 20140712