SG11201809952XA - Method and apparatus for predicting customer purchase intention, electronic device and medium - Google Patents

Method and apparatus for predicting customer purchase intention, electronic device and medium

Info

Publication number
SG11201809952XA
SG11201809952XA SG11201809952XA SG11201809952XA SG11201809952XA SG 11201809952X A SG11201809952X A SG 11201809952XA SG 11201809952X A SG11201809952X A SG 11201809952XA SG 11201809952X A SG11201809952X A SG 11201809952XA SG 11201809952X A SG11201809952X A SG 11201809952XA
Authority
SG
Singapore
Prior art keywords
customer
purchase
purchase tendency
tendency value
subjective
Prior art date
Application number
SG11201809952XA
Inventor
Fang Li
Jianming Wang
Jing Xiao
Original Assignee
Ping An Technology Shenzhen Co Ltd
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Ping An Technology Shenzhen Co Ltd filed Critical Ping An Technology Shenzhen Co Ltd
Publication of SG11201809952XA publication Critical patent/SG11201809952XA/en

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Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0201—Market modelling; Market analysis; Collecting market data
    • G06Q30/0202—Market predictions or forecasting for commercial activities
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0255—Targeted advertisements based on user history
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F40/00—Handling natural language data
    • G06F40/30—Semantic analysis
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06N—COMPUTING ARRANGEMENTS BASED ON SPECIFIC COMPUTATIONAL MODELS
    • G06N20/00—Machine learning
    • G06N20/20—Ensemble learning
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06N—COMPUTING ARRANGEMENTS BASED ON SPECIFIC COMPUTATIONAL MODELS
    • G06N5/00—Computing arrangements using knowledge-based models
    • G06N5/01—Dynamic search techniques; Heuristics; Dynamic trees; Branch-and-bound
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06N—COMPUTING ARRANGEMENTS BASED ON SPECIFIC COMPUTATIONAL MODELS
    • G06N5/00—Computing arrangements using knowledge-based models
    • G06N5/04—Inference or reasoning models
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q10/00—Administration; Management
    • G06Q10/06—Resources, workflows, human or project management; Enterprise or organisation planning; Enterprise or organisation modelling
    • G06Q10/063—Operations research, analysis or management
    • G06Q10/0631—Resource planning, allocation, distributing or scheduling for enterprises or organisations
    • G06Q10/06311—Scheduling, planning or task assignment for a person or group
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0201—Market modelling; Market analysis; Collecting market data
    • G—PHYSICS
    • G10—MUSICAL INSTRUMENTS; ACOUSTICS
    • G10L—SPEECH ANALYSIS TECHNIQUES OR SPEECH SYNTHESIS; SPEECH RECOGNITION; SPEECH OR VOICE PROCESSING TECHNIQUES; SPEECH OR AUDIO CODING OR DECODING
    • G10L15/00—Speech recognition
    • G10L15/26—Speech to text systems
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04M—TELEPHONIC COMMUNICATION
    • H04M3/00—Automatic or semi-automatic exchanges
    • H04M3/42—Systems providing special services or facilities to subscribers
    • H04M3/50—Centralised arrangements for answering calls; Centralised arrangements for recording messages for absent or busy subscribers ; Centralised arrangements for recording messages
    • H04M3/51—Centralised call answering arrangements requiring operator intervention, e.g. call or contact centers for telemarketing
    • H04M3/523—Centralised call answering arrangements requiring operator intervention, e.g. call or contact centers for telemarketing with call distribution or queueing
    • H04M3/5231—Centralised call answering arrangements requiring operator intervention, e.g. call or contact centers for telemarketing with call distribution or queueing with call back arrangements

Landscapes

  • Engineering & Computer Science (AREA)
  • Business, Economics & Management (AREA)
  • Theoretical Computer Science (AREA)
  • Strategic Management (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Accounting & Taxation (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Economics (AREA)
  • Human Resources & Organizations (AREA)
  • Marketing (AREA)
  • Data Mining & Analysis (AREA)
  • General Business, Economics & Management (AREA)
  • Game Theory and Decision Science (AREA)
  • Software Systems (AREA)
  • Artificial Intelligence (AREA)
  • General Engineering & Computer Science (AREA)
  • Computational Linguistics (AREA)
  • Mathematical Physics (AREA)
  • Evolutionary Computation (AREA)
  • Computing Systems (AREA)
  • General Health & Medical Sciences (AREA)
  • Audiology, Speech & Language Pathology (AREA)
  • Medical Informatics (AREA)
  • Health & Medical Sciences (AREA)
  • Computer Vision & Pattern Recognition (AREA)
  • Educational Administration (AREA)
  • Operations Research (AREA)
  • Quality & Reliability (AREA)
  • Tourism & Hospitality (AREA)
  • Signal Processing (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

The present solution provides a method and apparatus for predicting a customer purchase intention, an electronic device and a medium, which is applicable to the field of information processing. The method includes: obtaining personal characteristics data of a customer; inputting the personal characteristic data into a pre-established random forest model, to output an objective purchase tendency value of the customer; obtaining a subjective purchase tendency value of the customer according to an emotional tendency of the customer in a historical telemarketing process; weighting the objective purchase tendency value and the subjective purchase tendency value, and outputting the weighted result as an actual purchase tendency degree of the customer; and determining the customer whose actual purchase tendency degree is greater than a preset threshold as a potential customer, so that a telephone sales person makes a telephone call back to the potential customer and market a telemarketed product. According to the present solution, the potential customer is determined by integrating multi-aspect consideration factors, and therefore the forecast accuracy of the potential customer is improved; by weighting the objective purchase tendency value and the subjective purchase tendency value, the quantitative calculation of the customer purchase intention is achieved. [Fig. ]
SG11201809952XA 2017-08-24 2018-01-31 Method and apparatus for predicting customer purchase intention, electronic device and medium SG11201809952XA (en)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
CN201710736859.2A CN107688967A (en) 2017-08-24 2017-08-24 The Forecasting Methodology and terminal device of client's purchase intention
PCT/CN2018/074872 WO2019037391A1 (en) 2017-08-24 2018-01-31 Method and apparatus for predicting customer purchase intention, and electronic device and medium

Publications (1)

Publication Number Publication Date
SG11201809952XA true SG11201809952XA (en) 2019-03-28

Family

ID=61154934

Family Applications (1)

Application Number Title Priority Date Filing Date
SG11201809952XA SG11201809952XA (en) 2017-08-24 2018-01-31 Method and apparatus for predicting customer purchase intention, electronic device and medium

Country Status (4)

Country Link
US (1) US20210224832A1 (en)
CN (1) CN107688967A (en)
SG (1) SG11201809952XA (en)
WO (1) WO2019037391A1 (en)

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CN108510313A (en) * 2018-03-07 2018-09-07 阿里巴巴集团控股有限公司 A kind of prediction of information transferring rate, information recommendation method and device
CN108711067A (en) * 2018-04-09 2018-10-26 平安科技（深圳）有限公司 Choosing method, terminal device and the medium of electricity pin period
CN108648011B (en) * 2018-05-11 2022-01-25 上海赢科信息技术有限公司 Method and system for generating and identifying car insurance buying intention of customer by using model
CN108898429B (en) * 2018-06-19 2023-04-18 平安科技（深圳）有限公司 Electronic device, preference tendency prediction method, and computer-readable storage medium
CN109300050A (en) * 2018-08-31 2019-02-01 平安科技（深圳）有限公司 Insurance method for pushing, device and storage medium based on user's portrait
CN109285011A (en) * 2018-09-12 2019-01-29 田雪娇 A kind of smart client return visit method, device and equipment
CN110956479A (en) * 2018-09-26 2020-04-03 北京高科数聚技术有限公司 Product recommendation method based on sales lead interaction records
CN111160936A (en) * 2018-11-07 2020-05-15 广汽菲亚特克莱斯勒汽车销售有限公司 Automobile sales system
CN109685560A (en) * 2018-12-17 2019-04-26 泰康保险集团股份有限公司 Big data processing method, device, medium and electronic equipment
CN109961786B (en) * 2019-01-31 2023-04-14 平安科技（深圳）有限公司 Product recommendation method, device, equipment and storage medium based on voice analysis
CN110166642A (en) * 2019-05-31 2019-08-23 上海上湖信息技术有限公司 A kind of predictive outbound method and apparatus
CN112070519B (en) * 2019-06-11 2024-03-05 中国科学院沈阳自动化研究所 Prediction method based on data global search and feature classification
CN112825175A (en) * 2019-11-20 2021-05-21 顺丰科技有限公司 Client abnormity early warning method, device and equipment
CN111091832B (en) * 2019-11-28 2022-12-30 秒针信息技术有限公司 Intention assessment method and system based on voice recognition
CN111144108B (en) * 2019-12-26 2023-06-27 北京百度网讯科技有限公司 Modeling method and device of emotion tendentiousness analysis model and electronic equipment
CN111210281B (en) * 2020-01-21 2023-07-25 上海克而瑞信息技术有限公司 Customer interest degree statistical method in real estate transaction
CN111784411A (en) * 2020-07-14 2020-10-16 中国工商银行股份有限公司 Customer prediction method and device, electronic equipment and storage medium
CN112163154B (en) * 2020-09-30 2024-05-03 深圳前海微众银行股份有限公司 Data processing method, device, equipment and storage medium
WO2022086994A1 (en) * 2020-10-20 2022-04-28 ServiceTitan, Inc. Automated customer review matching
JP2023547845A (en) * 2020-10-23 2023-11-14 ソニーグループ株式会社 Identifying user intent from social media posts and text data
CN112488750A (en) * 2020-11-27 2021-03-12 上海容大数字技术有限公司 Intelligent recommendation and renewal system for insurance scene
CN112950261A (en) * 2021-02-20 2021-06-11 北京读我网络技术有限公司 Method and system for determining user value
US20220270117A1 (en) * 2021-02-23 2022-08-25 Christopher Copeland Value return index system and method
CN112950268A (en) * 2021-03-02 2021-06-11 深圳市前海房极客网络科技有限公司 Algorithm for calculating willingness degree of client to purchase real-time property
CN114757595A (en) * 2022-06-15 2022-07-15 中邮消费金融有限公司 User-defined scheduling strategy-based telemarketing task scheduling method and system
CN115660722B (en) * 2022-12-26 2023-03-31 平安银行股份有限公司 Prediction method and device for silver life customer conversion and electronic equipment
CN115952354B (en) * 2022-12-28 2024-04-12 海南星捷安科技集团股份有限公司 Management system for workbench of medical instrument sales representative
CN117422071B (en) * 2023-12-19 2024-03-15 中南大学 Text term multiple segmentation annotation conversion method and device

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WO2007117979A2 (en) * 2006-03-31 2007-10-18 Imagini Holdings Limited System and method of segmenting and tagging entities based on profile matching using a multi-media survey
CN105354183A (en) * 2015-10-19 2016-02-24 Tcl集团股份有限公司 Analytic method, apparatus and system for internet comments of household electrical appliance products
CN106022800A (en) * 2016-05-16 2016-10-12 北京百分点信息科技有限公司 User feature data processing method and device

Also Published As

Publication number Publication date
CN107688967A (en) 2018-02-13
WO2019037391A1 (en) 2019-02-28
US20210224832A1 (en) 2021-07-22

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