RU2623904C1 - Device for advertising in social networks - Google Patents

Abstract

FIELD: information technology.

SUBSTANCE: device comprises of a central station connected by telecommunication to user devices, which includes a unit for user and advertiser registration, a unit for generating personal accounts of users and advertisers, an advertising message control unit, an advertisement playback unit, connected to the database, on user devices and a bonus calculation and payment unit associated therewith. The central station is designed as a web server with interfaces of user, advertiser and administrator, ensuring the creation of private accounts of the network members. The advertiser interface provides the formation of advertisements on the advertiser web pages. The administrator interface provides generation of a gallery of graphic and/or text elements with links to the web pages with advertising messages. The user interface provides an access to the gallery from the personal account, and the bonus calculation and payment unit provides a transfer of bonus money in cash equivalent and is connected with the server of the external payment system to encash the bonuses.

EFFECT: providing access to and processing of advertisement data.

5 cl, 2 dwg

Description

FIELD OF THE INVENTION

The proposed technical solution relates to the field of information technology and advertising, in particular to methods and systems for providing advertising information to users of social networks.

State of the art

A known system for advertising in a social network (patent RU 105508 U1, IPC G09F 19/00, published 10.06.2011), containing user devices connected by telecommunication means and a hardware-software complex of social network equipment, including a social network server with it a network site and a database server with information about social network applications, users, advertisers, statistical information about ad views, and a content server of advertising information.

The disadvantage of this system is that advertising is shown to the user without his consent, even while waiting for the application to load, in other words, it is imposed on the user, while the user does not receive any material benefit from viewing the advertising information and does not have the option of choosing an advertising product as he sees fit. Another disadvantage is the incomplete use of the capabilities of a social network to organize interaction between users and advertisers. Although the advertiser is registered on the network, his capabilities are limited only by the placement of an advertising message and the control of views.

The known method and system for targeted advertising (patent US 6513052, IPC G06Q 30/00, publ. 01/28/2003), based on the fact that to insert advertising messages use temporary pauses in the work of the subscriber’s computer when accessing the Internet that occur during the request deleted data. However, in this decision, advertising information is also issued to the user without his wishes, and he has no rewards for viewing it.

As the closest analogue to the inventive advertising device, a system for distributing advertising and information messages that implements the method according to patent RU 2192049, IPC G09F 19/00, publ. 10/27/2002. The system comprises a central station connected to user devices by telecommunication means, including databases and related units: a user and advertiser registration unit, a user and advertiser personal account generation unit, an advertising message management unit, an advertising message viewing accounting unit on user devices, and a related unit with it a block of calculation and payment of remuneration.

The device provides registration of users and suppliers of advertising messages (advertisers), entering information into databases, creating personal accounts for them, storing advertising messages and sending them according to user preferences, taking into account the facts of viewing advertising messages on user devices and charging bonuses for users viewing advertising messages. The disadvantages of the known solution include the limited technical capabilities of the device, which is due to the use of SMS mailings and telephone cellular communications, significant restrictions on advertising messages available to an individual user, and the fact that users can use the accumulated bonuses only as prepaid traffic.

The technical problem, the solution of which the claimed invention is directed, is to expand the technical capabilities of the device, both for users and for advertisers.

Disclosure of invention

The mentioned problem is solved due to the fact that in the proposed device for advertising on a social network containing a central station connected by means of telecommunications to user devices, including a database for registering users and advertisers, a unit for generating personal accounts of users and advertisers, an advertising control unit messages, a unit for recording the views of advertising messages on user devices and the associated unit for calculating and paying fees waiting, according to the claimed invention, the central station is made in the form of a web server network with user, advertiser and administrator interfaces, configured to create personal accounts of the mentioned network members, the advertiser’s interface is configured to generate advertising messages on the advertiser's web pages, the administrator’s interface is made with the possibility of creating a gallery of graphic and / or text elements with hyperlinks to the web pages of advertisers with advertisements placed on them By means of messages, the user interface is made with the possibility of free access to the said gallery from your personal account, while the calculation and payment of remuneration unit is made with the possibility of transferring bonus funds to the money equivalent and is connected to the server of the external payment system for the possibility of cashing out bonus funds.

The technical result provided by the aforementioned set of essential features is to expand the technical capabilities of the device, in particular, providing free and unlimited user access to the full database of advertising messages, providing a convenient tool for working with this database, providing the possibility of additional earnings for all network users, increasing speed and the effectiveness of user and advertiser interactions.

Another positive point is that the use of the proposed device completely eliminates any “imposition” of advertising, the user works with advertising information solely of his own free will.

One significant difference between the proposed device and the closest analogue is the use of the capabilities of a computer network with an appropriate set of interfaces that provide for the creation of personal accounts of participants, with wide functionality that allows you to create and modify personal pages, advertisers - create advertisements on their web pages and change them, correspond, control accounts, etc.

Another significant difference of the proposed device is that it provides users with free access to a full database of advertising messages without any restrictions. And for the convenience of working with messages, a tool has been created in the form of a gallery of icons that allows you to open the full text of advertising messages.

The term "gallery" in electronic means of processing and storing information means a separate selection of visual elements (long row, a string of images). In the proposed solution, the “gallery” is a collection of ordered graphic and / or text elements (icons, badges, buttons), each of which carries a brief: thesis, announcement or teaser information that corresponds to the advertising message for which it contains a hyperlink. The full text of the advertising message is located on the web page of the advertiser - a network participant and may additionally contain a hyperlink to the advertiser's third-party website, which eliminates the need to create separate requests in any search engines to obtain more detailed information.

The gallery provides a compact and visual presentation on a single web page of the entire array of advertising information. In fact, it is a short list (index) of all advertisers and advertising messages contained in the network database, turning to which the user can easily navigate and quickly select information from the general array that interests him.

At the same time, the user has free and unlimited access to the gallery from his personal account, he can voluntarily select any icons that interest him in the gallery, and by clicking on them, open the full texts of advertising messages.

For even greater convenience of user orientation in the information array, the gallery provides the ability to sort icons (text and / or graphic elements) by one or another attribute. For example, by type of advertised product or service, brand names of advertisers, geographical sign, etc. Moreover, sorting and ordering is also performed at the user's choice from his personal account, for which appropriate management tools are provided.

If in the closest analogue, the user receives only those messages that the advertising agent selected for him based on personal information and targeting parameters, then in the proposed solution, users always have full access to the entire database of advertising messages, and they themselves select and sort them so how they need it at the moment. If at another moment in time the same user will need other information, then he will, by his choice, make a new selection and ordering of messages.

With this approach, the effectiveness of advertising information increases significantly.

Thus, the technical capabilities of the proposed device provide the possibility of unlimited user access immediately to the entire database of advertising messages, the convenience of using advertising information, the ability to select the desired messages, re-view them, etc., while displaying advertising messages is carried out only at the personal request of the user , when performing certain actions on his part, i.e. “imposition” of advertising is completely excluded, which ensures its positive perception by users.

For viewing advertising messages, the user receives a reward in the form of bonuses that accrue on his personal account and can be used for mutual settlements within the network, for example, in the case of the purchase of advertised goods or services. When buying a particular product or service, the user may receive additional bonuses, as a reward from the advertiser.

Another difference of the proposed solution is that, at the request of the user, bonuses can be converted into cash, withdrawn from the network and cashed out. The personal accounts of network participants and the transfer of bonus funds into a cash equivalent are managed by a block for calculating and paying rewards connected with the server of an external payment system for the possibility of cashing out bonus funds.

Unlike the prototype, where earned bonuses can be used only within the network, the technical capabilities of the proposed device allow not only to “convert” the domestic currency into a cash equivalent, but also withdraw funds from the system at the user's request at any time, which provides the possibility of additional earnings for user.

The unit for calculating and paying rewards is made with the possibility of moving bonus funds, at the request of the user, from his account to the account of any other registered user.

Due to the fact that users and advertisers are members of the same social network, they have the ability to directly communicate with each other, for example, by exchanging messages, the ability to conduct quick mutual settlements without resorting to the services of external payment systems. All this helps to increase the speed and efficiency of interaction between users and advertisers.

Another significant difference of the proposed solution from the closest analogue is that advertisers are full users of the network and, accordingly, have all the technical capabilities of users. In their personal account there is also free access to the advertising gallery, which they can use to find the necessary information, goods or services. At the same time, they are covered by all of the above bonus rewards, in particular, the possibility of additional earnings for viewing advertisements of other advertisers, the possibility of using the received bonuses for settlements with other advertisers, with the system for advertising, as well as the possibility of withdrawing bonus funds from the network by cashing them.

On the other hand, any user, if desired, can act as an advertiser, which requires his appeal with a corresponding request for registration as an advertiser.

Brief Description of the Drawings

In FIG. 1 - a diagram of the implementation of the proposed method of advertising using the proposed device, example 1.

In FIG. 2 - a diagram of the implementation of the proposed method of advertising using the proposed device, example 2.

The implementation of the invention

A device for advertising in a social network contains (see Fig. 1) a web server 1 of the network connected via telecommunication 2 to user devices 3.

The web server 1 includes a block 4 for registering users and advertisers, a block 5 for generating personal accounts of users and advertisers, a block 6 for managing advertising messages, a block 7 for accounting for the playback of advertising messages on user devices, a block 8 for calculating and paying fees and user interfaces 9, an advertiser 10 and admin 11.

All blocks (4-11) are connected with the possibility of exchanging data with each other and with information storage blocks 12, the so-called databases containing personal user data (user database), personal data of advertisers (database of advertisers), personal accounts of users and advertisers (database of personal accounts), information about available network applications (application database), statistics on viewing advertising messages, various directories of user actions, etc.

The user interfaces 9, the advertiser and the administrator 11 are configured to create personal accounts for each member of the system.

The user can be any individual or legal entity that has passed the registration procedure on the network and received a unique identifier to enter your personal account.

An advertiser can be any natural or legal person who advertises on a given network, has also passed the registration procedure on the network and received a unique identifier to enter his personal account. In fact, the advertiser is also a user of the network, but with great features of a personal account.

Both the user and the advertiser must have a personal user device that can be connected to telecommunication facilities.

As user devices 3 can be: a personal computer, tablet, laptop, "smart" cell phone (smartphone) and other stationary and portable personal computing devices with Internet access and audio-visual data playback capabilities.

Telecommunication means 2 are understood as any known communication channels, wired, wireless, satellite, optical, etc., which serve to connect remote from each other technical devices into a single network and perform functions related to the exchange of information between these devices.

Blocks 4-11 are structurally implemented on the basis of hardware and software resources of the web server 1 by known methods. In the process, the blocks perform the corresponding operations, exchanging data with each other and with the blocks 12 for storing information on the internal buses 13 of the server.

Blocks 12 can structurally be allocated memory areas of the web server 1 of the network.

In another example embodiment of the device, blocks 12 can be implemented on the basis of a separate server or servers (see Fig. 2).

If necessary, hardware expansion server 1 can be made in the form of a set of workstations (servers) that implement the functions of individual blocks.

The network service operates using special protocols and in compliance with the necessary security measures for Internet connections and resources.

At the first access to the system, the user goes through the registration procedure, after which he is assigned the status of "user" or "advertiser". Requests from user devices are received and processed by block 4. The user (personal) user data received during registration is entered into the database of users or advertisers, respectively.

Block 4 provides registration of users and advertisers and verification of registration upon repeated calls to the system.

Block 5 provides the formation of personal accounts for users and advertisers.

Personal account - a virtual account of the internal currency of a social network, which may be bonuses or other conventional units that have their own monetary equivalent.

Block 6 interacting with the administrator interface of the system 11, provides the management of advertising messages, in particular, controls the advertising materials placed on web pages, generates a signal icon for each advertising message from graphic and / or text elements (the so-called icon buttons) that carry brief (thesis, announcement, teaser) information corresponding to the advertising message, the hyperlink to which it contains.

Block 7 provides a recording of reproductions of advertising messages on user devices, carried out in any known manner, for example, counting “clicks” or clickthroughs, etc.

Block 8 provides complete control of the personal accounts of users and advertisers using the data of the replay accounting block 7, calculates the rewards due to each user, and controls the movement of bonus funds between accounts.

In addition, block 8 has the ability to convert the internal currency - bonuses into rubles and cash them out, for which this block is connected to the server 14 of the external payment system.

After the registration procedure or the identification (authorization) procedure, when accessing the network again, users (advertisers) are given access to their personal account with all its capabilities.

The user's personal account provides the following features:

- editing personal data,

- checking and managing the balance of a personal account,

- creating and exchanging personal messages with network users,

- free access to network applications,

- free access to the gallery of advertisers,

- other features of the social network, allowing the user to maintain their personal columns, forums or blocks.

The advertiser's personal account provides the following features:

- editing personal data,

- checking and managing the balance of a personal account,

- a set of opportunities for buying, creating and managing an advertising campaign: creating and placing advertising materials, choosing the necessary audience and other targeting criteria, tracking statistics in real time,

- receiving reports in real time with the ability to configure various types of reports,

- view available network applications,

- creating and exchanging messages with network users.

The system administrator’s personal account provides the following features:

- database management,

- control over the posted materials,

- tracking users, the ability to block and unblock users and advertisers and their personal accounts,

- creating a gallery of advertisers from graphic and / or text elements with hyperlinks to web pages with advertising messages,

- control of statistics of visits to the advertising gallery,

Viewing the advertisement by the user is carried out at his request from the personal account, for which the user selects the corresponding "gallery" button on the control panel and moves to the web page with the gallery.

Here he can choose the options for sorting and organizing icons, for example, by type of advertised product or service, by the manufacturer’s brand name, by geographical feature, etc.

Server software features allow you to organize the icons on the page according to the selected attribute.

The user receives the most complete and necessary information for him at the moment, which he can expand using hyperlinks contained in advertising messages on the pages of advertisers, which will provide a quick transition to a third-party site of advertiser 15 via the Internet.

If necessary, the user can re-view the desired advertising message, for example, to compare several advertising offers and determine the most profitable.

Claims (5)

1. A device for advertising on a social network, comprising a central station connected by means of telecommunications with user devices, including a user and advertiser registration unit, a user and advertiser personal account generation unit, an advertising message management unit, an advertising message playback recording unit, user devices and the associated unit for calculating and paying fees, characterized in that the central station made in the form of a web server with user, advertiser and administrator interfaces configured to create personal accounts of the mentioned network participants, the advertiser interface is configured to generate advertising messages on the advertiser's web pages, the administrator interface is configured to create a gallery of graphic and / or text elements with hyperlinks to web pages with advertising messages, the user interface is configured to freely access said gallery from your personal account, while the unit for calculating and paying rewards is made with the possibility of transferring bonus funds to a cash equivalent and is connected to the server of an external payment system for the possibility of cashing out bonus funds. 2. The device according to p. 1, characterized in that the gallery is configured to sort and organize according to individual characteristics, performed at the user's choice. 3. The device according to claim 1, characterized in that the user interface is configured to edit personal data, verify a personal account, view available network applications, create personal messages and exchange them between network users. 4. The device according to p. 1, characterized in that the advertiser’s interface is made with all the features of the user interface. 5. The device according to p. 1, characterized in that the unit for calculating and paying rewards is made with the possibility of transferring bonus funds from the user's account, at his request, to the account of the advertiser or other registered user.

Images