KR20150014542A - System and method for advertisement solution on the mobile app and web - Google Patents

Abstract

The present invention relates to a system for exposing and setting advertisement content of an advertiser arbitrarily selected by a mobile affiliate company on a web page and collectively managing advertisement content exposed through a separate advertisement solution server. The mobile application and web-based advertisement solution system comprises: an advertisement registering unit registering, by an advertiser, advertisement content desired to be advertised, a setting processing unit setting an advertisement scheme of each advertisement content registered by the advertiser through the advertisement registering unit, an advertisement setting processing unit setting exposure or non-exposure of an advertisement content of the advertiser desired by mobile affiliate companies to a mobile application and web page, and providing an advertisement page having advertisement information of advertisement content selected by a user among advertisement content exposed to the mobile application and web page, to a user terminal, an exposure statistics unit calculating at least one among exposure, click, and sales information of mobile applications and web pages operated by the mobile affiliate companies, a profit distribution calculating unit calculating advertisement profits of the mobile affiliate companies by using the advertisement scheme set by the setting processing unit, a payment processing unit charging the advertiser for advertisement costs and providing advertisement profits to the mobile affiliate companies on the basis of the advertisement profits calculated by the profit distribution calculating unit, and a storage unit storing a contracted advertiser and mobile affiliate company information, advertisement content information including advertisement information provided by an advertiser, advertisement profit information according to an advertisement exposed to a mobile application and a web page developed by a mobile affiliate company.

Description

SYSTEM AND METHOD FOR ADVERTISING SOLUTIONS FOR MOBILE APP AND WEB-BASED ADVERTISING SOLUTIONS

The present invention relates to a mobile application and a web-based advertisement system and method. More particularly, the present invention relates to a mobile web application that exposes and sets advertisement contents of an advertiser arbitrarily selected by a mobile affiliate, And a web-based advertisement solution system and method thereof.

Recently, as the number of Internet users has increased rapidly, the Internet has become a new medium that enables mutual communication between companies and individuals, individuals and individuals in real time, rather than a network in which computers and computers are connected. This popular use of the Internet is expanding the exchange among Internet users. Many Internet businesses have opened various sites to provide users with various services such as information exchange, games, entertainment or e-commerce.

On the other hand, the Internet is attracting attention as a huge and efficient information storage medium and an information providing medium in which a large number of computer networks are connected with each other all over the world. Therefore, as the number of networks connected to the Internet and the number of Internet users are rapidly increasing, interest in various advertisements on the Internet is increasing. That is, a typical example of the service using the Internet is an advertisement service.

Such an Internet-based advertisement service is less expensive than an offline advertisement service, and it is easy to grasp the advertisement preference after the advertisement. Particularly, the Internet-based advertisement service has recently been expanded as a portable terminal such as a smart phone or a tablet PC has become commonplace. Especially, due to the characteristics of a portable terminal, the size of the advertisement can be intensively increased . Generally, an Internet advertisement is formed by a banner advertisement and an overture, which are displayed in the form of a banner independently of contents. That is, the Internet advertisement is displayed by displaying contents irrelevant to the contents displayed on the web page.

Accordingly, there is a problem that the Internet advertisement is not easy to draw the user's attention apart from the content to be concentrated by the user. In order to solve such a problem of the Internet advertisement, a so-called matching advertisement service is provided in which a current advertisement service discriminates the contents of a web page viewed by a user and provides an advertisement corresponding to the discriminated contents to the user.

The matching advertisement service can identify an advertisement category of interest by a user through a web page currently browsed and provide an advertisement suitable for the identified advertisement category to the user so that the advertisement can be exposed commercially It is an attention-getting service. For example, if the web page that the user views is related to 'flower', the advertisement server supporting the matching advertisement service identifies the advertisement related to 'flower' such as 'flower delivery' and exposes it to users.

Such a matching advertisement service can increase the targeted advertisement effect because the advertisement contents can be shown only to a person who is interested in a particular product or subject, and also has a high ad click rate.

However, conventional banner ads on an Internet portal site or an e-commerce site are methods in which an advertisement provided by an advertiser is fixedly displayed on a part of the site desired by the advertiser, and a customized advertisement according to a product or service arbitrarily selected by the affiliate company is provided I could not. For example, if a partner providing a web page wants to provide relevant advertisement corresponding to the image of his web page, the existing advertisement system is operated regardless of the desired product or information and service desired by the affiliate company, It is a complaint due to problems such as bad image.

On the other hand, when the size of the display unit such as a PC is large, even when the contents according to the advertisement are displayed in a certain part of the web page provided by the affiliate company, it is not difficult for the users to search and check the contents of the web page. In a case where advertisement contents are displayed on a mobile terminal through a mobile application and a web which are becoming popular, if the advertisement contents are displayed in a region where the contents are difficult to be displayed on a mobile application and a web page due to a small display portion, The user feels discomfort due to the advertisement contents in searching and confirming the contents of the web page, which is disadvantageous to the user.

Patent Document 10-2003-0051708: Internet Customized Advertising System and Method

Patent Document 10-2004-0017265: Internet Advertising Method Based on Banner Management Solution Program

Japanese Patent Application Laid-Open No. 10-2000-0067801: A system for increasing banner advertisement access on a web site and a method for increasing banner advertisement access using the system

SUMMARY OF THE INVENTION Accordingly, the present invention has been made keeping in mind the above problems occurring in the prior art, and it is an object of the present invention to provide a mobile communication system, And a web-based advertisement solution system and method therefor.

Other objects of the present invention are not limited to the above-mentioned objects, and other objects not mentioned can be clearly understood by those skilled in the art from the following description.

According to another aspect of the present invention, there is provided a mobile application and a web-based advertisement solution system, comprising: an advertisement registration unit for registering advertisement contents to be advertised by an advertiser; A setting processing unit for setting the advertisement contents of the advertiser desired by the mobile affiliates in the mobile application and the web page and setting the advertisement contents of the advertisement contents selected by the user among the advertisement contents exposed in the mobile application and the web page An advertisement selection processing unit for providing an advertisement page having information to a user terminal, an exposure statistic unit for calculating at least one of exposure, click, and sales information of a mobile app and a web page operated by mobile affiliate companies, Use ad methods to drive ad revenue by mobile A payment processing unit for billing an advertisement fee to the advertiser based on the advertisement profit calculated by the profit distribution calculating unit and providing advertising revenue to the mobile affiliate company, Advertisement contents information including advertisement information provided by an advertiser, a mobile application developed in a mobile affiliate company, and a storage unit for storing advertisement revenue information according to advertisements exposed on a web page .

Preferably, the advertisement registration unit checks (verifies) the required input item data missing through the standardized verification rule of the advertisement contents registered by the advertiser for the advertisement, and checks the suitability of the input data to register the advertisement data.

Preferably, the essential input item includes a title, an image, a URL, a price, an advertisement method (CPV, CPS, CPC), and a phone number.

Preferably, the setting processing unit sets one of the CPV (Cost per View), CPS (Cost per Sale), and CPC (Cost per Click), which is an advertisement method selected by the advertiser, to the registered advertisement contents.

Preferably, the advertisement selection processing unit provides the advertisement information of the affiliated advertisers so that the mobile affiliates can select advertisements of the advertisers exposed / unexposed to their mobile apps and web pages, Is set.

Preferably, the exposure statistics unit collects advertisement contents of a mobile application and a web page according to an advertisement method of an advertiser, and verifies data validity of the collected advertisement contents, and then calculates at least one of exposure, click, and sales information do.

Preferably, the profit distribution calculation unit calculates data received from a mobile affiliate based on an advertisement method set by the advertiser as a profit distribution ratio, and calculates an advertisement revenue according to a profit distribution ratio of each mobile affiliate company.

Preferably, the payment processing unit performs billing based on the advertisement charge and provides payment according to the provision of the advertisement profit through the predetermined payment processing procedure for receiving the payment amount and the approval result from the external payment server in cooperation with the external payment server.

According to an aspect of the present invention, there is provided a method for providing a mobile application and a web-based advertisement solution, the method comprising: (A) receiving advertisement contents (CPV, CPS, CPC) (B) selecting and registering an advertisement of an advertiser to be registered in an affiliate channel of a mobile affiliate among the registered advertisement contents from a mobile affiliate company, (C) receiving the registered advertisement contents through a user terminal When the mobile banner or the mobile button included in the mobile application and the web page moving to the advertisement solution server storing the mobile advertisement is selected, the mobile application and the web affiliation channel of the mobile affiliate connected to the user terminal are moved to the advertisement solution server, Displaying an advertisement page having advertisement information of the selected advertisement content on a user terminal; (D) The method of claim 1, further comprising the steps of: (a) generating advertisement revenue for each mobile affiliate company by using at least one of exposure, click, and sales information based on the advertisement method; and (E) .

Preferably, the step (A) includes the steps of setting an advertisement content registered by the advertiser in a defined form, checking a required input item data omission through a formalized verification rule of the set advertisement contents, A step of comparing suitability of the input data by comparing each input required input item with a predefined set value, and if it is determined that all the data are suitable as a result of the conformity check, The method comprising the steps of:

Preferably, the step (B) further comprises the steps of: issuing a vendor-specific ID unique to the mobile vendor server affiliated with the advertisement solution server; searching for advertisement information of an affiliated advertiser provided by the advertisement partner server Selecting an advertiser's advertisement; confirming the mobile affiliate through the issued company-specific ID; and setting the exposure or non-disclosure of the selected advertisement based on the advertisement of the advertiser selected by the identified mobile affiliate .

Preferably, the advertisement page includes a head area indicating a name of a mobile affiliate company and a name of an advertisement page, a main text area including advertisement information of the advertisement content and link information moving to an affiliate channel of the advertiser upon clicking, And a footer area for displaying the footer area.

Preferably, when the body part of the advertisement page is selected (clicked), the advertisement solution server connected to the user terminal displays the affiliation channel information of the advertiser moved to the affiliate channel of the advertiser as the user terminal.

Preferably, in the step (D), when the set advertisement method is CPV, the number of exposures to access the advertisement solution server by clicking a mobile banner or a mobile button included in the mobile application and the web affiliation channel of the mobile affiliate company is used If the set advertisement method is the CPC, the user clicks the advertisement page of the advertiser affiliation channel provided by the advertisement solution server. If the set advertisement method is CPS, the advertiser selects an advertisement page provided by the advertisement solution server, And the advertising revenue is added using the sales amount that is sold.

Preferably, the step (D) includes the steps of selecting an advertisement method in which the advertisement contents exposed by the mobile application and the web page are set by the advertiser, and the advertisement method of the exposed advertisement contents is CPV A step of receiving the number of monthly impressions of the advertisement page provided by the advertisement solution server as an element of the advertisement revenue through the click of the advertisement content, The method comprising the steps of: receiving monthly click count of the advertisement page corresponding to the advertisement content as an element of advertisement revenue; and if the advertisement method of the exposed advertisement content is CPS (cost per sale) Receiving an input as an element of revenue, checking suitability of the input data through a VerifyDataByMobile function, When teoro check, characterized in that obtained by using the impression, click, at least one of revenue for each mobile vendors based on the advertising revenue is set according to the advertisement method comprising calculating a mobile ad revenue by the cooperation-specific.

Preferably, the input data represents inflow time, inflow IP, exposure content, and inflow path data when the advertisement method is CPV. In case of the CPS, when the advertisement method is CPS, the sales occurrence time, the sales occurrence IP, Click data, click contents, and click path data when the advertisement method is CPC.

Preferably, the VerifyDataByMobile function is a function for verifying whether the input data matches data corresponding to each advertisement method and verifies whether or not it matches the corresponding advertisement method.

Preferably, the step (E) includes the steps of: detecting advertisement revenue for each mobile affiliate company for a predetermined period of time in order to distribute the advertisement revenue to the mobile affiliate company in a differential manner; The method comprising the steps of: checking suitability through a function of a mobile company, calculating an advertisement revenue per period according to a profit distribution ratio of each mobile affiliate company set according to an advertisement method, And storing the revenue in a storage unit and distributing advertisement revenue for a predetermined period calculated by the mobile affiliate company.

Preferably, the profit distribution ratio of the CPV advertisement method is a value obtained by dividing the number of impressions of the mobile vendor by the sum of the exposure statistics data (the number of the impressions of the mobile vendor / the sum of the exposure statistical data) The revenue share of the CPS advertising method is divided by the period and the sales of mobile affiliates divided by the sum of the sales statistics data (the sum of sales and sales statistics data of each mobile device and device) , And a value obtained by dividing the number of clicks of the mobile affiliate company by the total number of click statistics data (the number of clicks of the mobile affiliate company / the total number of click statistics data).

INDUSTRIAL APPLICABILITY The mobile advertisement and web-based advertisement solution system and method according to the present invention as described above have the following effects.

First, by constructing the advertisement page of the advertiser on a separate advertisement solution server, the advertisement has the effect of separately creating the advertisement area on the mobile application and the web, or not covering the contents of the web page.

Second, the affiliate companies that develop mobile apps and the web have the effect of freely selecting and registering advertisers' advertisements as advertisements suitable for their policy, philosophy, and business direction.

Third, affiliated companies developing mobile apps and webs can only manage development, operation, maintenance and repair of mobile apps and webs, which are main business, without the need of managing ad server for insertion of separate advertisement contents It is possible to perform management more easily and smoothly.

Fourth, mid-to large-sized advertisers can secure new ad channels, secure new visitors, and generate additional sales.

Fifth, it is possible to confirm transparent and accurate advertisement performance, and it is possible to raise the corporate image and brand value of advertisers through the structure of advertising revenue distribution by affiliates.

Sixth, it can be used as a basic profit structure in all first-person creative companies and SMEs that develop mobile apps and the web.

1 is a block diagram showing the entire configuration of a mobile application and a web-based advertisement solution system according to an embodiment of the present invention;
2 is a block diagram showing the configuration of the advertisement solution server of FIG. 1 in detail;
FIG. 3 is a flowchart illustrating a mobile application and a web-based advertisement solution method according to an embodiment of the present invention.
FIG. 4A is a flowchart for explaining a method for an advertiser to register advertisement contents in FIG.
FIG. 4B is a flow chart illustrating a method of selecting an advertisement to be registered in the user's web page and in the mobile affiliate in FIG. 3
FIG. 4C is a flow chart for explaining a method of calculating advertisement revenue of mobile affiliates in FIG.
Figure 4d is a flow chart illustrating a method for distributing advertising revenue to a mobile vendor in Figure 3;
FIG. 5 is a diagram illustrating an example of an advertisement solution service provided by an advertisement solution server according to an embodiment of the present invention,

Other objects, features and advantages of the present invention will become apparent from the detailed description of the embodiments with reference to the accompanying drawings.

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS A preferred embodiment of a mobile app and web-based advertisement solution system and method according to the present invention will be described with reference to the accompanying drawings. The present invention may, however, be embodied in many different forms and should not be construed as limited to the embodiments set forth herein. Rather, these embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the scope of the invention to those skilled in the art. It is provided to let you know. Therefore, the embodiments described in the present specification and the configurations shown in the drawings are merely the most preferred embodiments of the present invention and are not intended to represent all of the technical ideas of the present invention. Therefore, various equivalents It should be understood that water and variations may be present.

FIG. 1 is a block diagram showing the entire configuration of a mobile application and a web-based advertisement solution system according to an embodiment of the present invention.

1, a mobile application and a web-based advertisement solution system include an advertiser server 100, a mobile affiliate server 200, a user terminal 300, and an advertisement solution server 400.

The advertiser server 100 is a server of an organizer (company) that performs an advertisement activity for lowering an advertisement order. The advertiser server 100 sets an advertisement execution condition including an object to which an advertisement is to be provided, Monitor the execution performance and change the setting of the ad execution condition.

The mobile affiliate server 200 is a server of a company that develops mobile apps and the web. It exposes advertisements provided by the advertiser server 100 in a developed mobile application and a web page, And received from the advertiser.

The user terminal 300 is a portable mobile terminal such as a smart phone or a tablet PC. The user terminal 300 is a mobile terminal developed by the mobile affiliate server 200, and provides information and an application exposed by accessing a web page, The content is displayed and provided to the user.

The advertisement solution server 400 integrates and manages the advertisement contents input from the affiliated advertiser server 100 to expose and set the advertisement contents of the advertiser arbitrarily selected by the mobile affiliate server 200 on the mobile application and the web page, An advertisement page of the exposed advertisement contents is separately constructed and the advertisement page of the selected advertisement contents is displayed on the user terminal 300 when the exposed advertisement contents are selected.

2 is a detailed block diagram of the configuration of the advertisement solution server of FIG. 1 and includes an advertisement registration unit 410, a setting processing unit 420, an advertisement selection processing unit 430, an exposure statistics unit 440, A calculation unit 450, a payment processing unit 460, and a storage unit 470.

The advertisement registration unit 410 is a module for registering advertisement contents (advertisements, events, etc.) to be advertised by an advertiser. The advertisement registration unit 410 checks the advertisement contents registered for the advertisement by the advertiser through the standardized verification rule, (VerifiedDataBySponsor) function to check the suitability of the input data, and registers it through the InsertAdContentBySponsor function. At this time, the required input items include a title, an image, a URL, a price, an advertising method (CPV, CPS, CPC), and a phone number.

The setting processing unit 420 is a module for setting an advertisement method (CPV, CPS, CPC) for each advertisement content registered by the advertiser through the advertisement registration unit 410. The setting processing unit 420 includes a cost per view (CPV) ), And CPC (Cost per Click) in the registered advertisement contents. If you choose CPV, you will set your monthly impressions, if you choose CSP, your monthly revenue, and if you choose CPC, you will set your clicks to your ad revenue.

The advertisement sorting processing unit 430 sets the advertisement contents of the advertiser desired by the mobile affiliate companies to the mobile application and the web page or sets the advertisement display contents of the advertisement contents selected by the user among the advertisement contents exposed on the mobile application and the web page, And provides the advertisement information of the affiliated advertiser so that the mobile affiliates can select advertisement of the advertiser who is exposed / unexposed to the mobile app and the web page of the user , The advertisement of the selected advertiser is set through the mobile app and the SetDisplayContentsByMobile function.

The exposure statistics unit 440 is a module for calculating at least one of exposure, click, and sales information of mobile apps and web pages operated by mobile affiliate companies. The exposure statistics unit 440 is a module for analyzing advertisement contents of a mobile app and a web page by a statistical analysis function (AnalysisStatsDataByMobile) And collects the collected advertisement contents according to the advertisement method of the advertiser, and verifies the data validity of the collected advertisement contents through the data validation function (VerifyStatsDataByMobile).

The profit distribution calculation unit 450 is a module for calculating the advertising revenue for each mobile affiliate company using the advertisement method set in the setting processing unit 420 to differentially distribute the advertisement revenue to the mobile affiliate company, The data coming in through the mobile vendor is used to determine the profit share through the function VerifyDataByMobile. Then, according to the profit distribution ratio of each mobile affiliate, the advertisement revenue is calculated through the function of payment distribution (PaymentByMobile).

The payment processing unit 460 is a module for billing an advertisement fee to an advertiser based on the advertisement revenue calculated by the profit distribution calculating unit 450 and providing advertisement revenue to a mobile affiliate company, And performs billing and billing according to provision of advertisement revenue through a predetermined payment processing procedure for receiving the payment amount and the approval result from the external payment server in cooperation with the server (card server, bank server, etc.).

The storage unit 470 stores advertisement content information including contracted advertiser and mobile affiliate information, advertisement information provided by the advertiser, and mobile application and web page developed by the mobile affiliate, And stores advertisement revenue information according to the advertisement that is exposed.

The operation of the mobile application and the web-based advertisement solution system according to the present invention will be described in detail with reference to the accompanying drawings. Like reference numerals in FIG. 1 or FIG. 2 denote the same members performing the same function.

3 is a flowchart illustrating a mobile application and a web-based advertisement solution method according to an embodiment of the present invention.

Referring to FIG. 3, the advertiser registers the advertisement contents to be advertised by the advertisement registration server 410 of the advertisement solution server 400 (S100). At this time, the advertiser sets an advertisement method (CPV, CPS, CPC) for the advertisement contents registered by the user, and the advertisement payment is settled through the payment processing unit 460. A detailed description thereof will be described below with reference to FIG. 4A.

Then, the mobile affiliate company searches for an advertisement of an advertiser to be registered in the affiliate channel of the advertisement among the advertisement contents registered in the advertisement solution server 400, and selects and registers the advertisement (S200). A detailed description thereof will be described below with reference to FIG. 4B.

The user accesses a mobile application and a web affiliation channel of a mobile affiliate partner affiliated with the advertisement solution server 400 through his / her user terminal 300 so that a mobile affiliate company After moving to a mobile application and a web page including a mobile banner or a mobile button (advertisement content) 10 that moves to an advertisement solution server 400 storing advertisement contents of a selected registered advertiser, And selects (clicks) the included advertisement contents (S300).

Then, the user terminal 300 is moved to the advertisement solution server 400 in the mobile application and the web affiliation channel of the mobile affiliate, and as shown in FIG. 5 (b), the advertisement having the advertisement information of the selected advertisement content The user terminal 300 displays the page (S400). At this time, the advertisement page includes a head area 20 indicating the name of the mobile affiliate company and the name of the advertisement page, link information (link information) for moving advertisement information of the advertisement content and an affiliate channel (advertiser homepage, shopping mall, And a footer area 40 for displaying information of the advertisement solution server 400. The body area 30 includes the body area 30 and the footer area 40,

5 (c), when the user selects (clicks) the main content area 30 among the advertisement pages having the advertisement information of the advertisement content provided through the user terminal 300 (S500) The server 400 moves to the affiliate channel (advertiser homepage, shopping mall, direct dialing, etc.) of the advertiser (S600). FIG. 5 (c) is a view showing a case where an affiliate channel of an advertiser is a shopping mall, and provides a purchase service of the corresponding advertisement product. For reference, the content of the product purchase service is already known, and a detailed description thereof will be omitted.

In addition, the advertisement solution server 400 may be configured to select advertisement contents (S300), advertisement page clicks (S500), and merchandise sales through an affiliate channel of the advertiser based on the advertisement method (CPV, CPS, CPC) S700) to calculate the advertisement revenue for each mobile affiliate (S800).

That is, when the set advertisement method is the CPV, the mobile banner or the move button (advertisement) included in the mobile application and the web affiliation channel of the mobile affiliate affiliated with the advertisement solution server 400 shown in FIG. 5 Content) 10 to generate one CPV (cost per view) for connection to the advertisement solution server 400 shown in FIG. 5 (b). If the set advertisement method is the CPC, the user clicks the advertisement page 30 of the advertiser affiliation channel provided by the advertisement solution server 400 shown in FIG. 5 (b) The advertising revenue is added. If the set advertisement method is CPS, the user selects an advertisement page provided by the advertisement solution server 400 shown in FIG. 5 (b), and selects an affiliate channel of the advertiser , Shopping mall, direct dialing, etc.) to complete the purchase and generate a CPS (cost per sale) for one sale.

A detailed description thereof will be described below with reference to FIG. 4C.

The advertisement revenue is provided to the mobile affiliate based on the calculated advertisement revenue (S700). A detailed description thereof will be described below with reference to FIG. 4D.

4A is a flowchart illustrating a method for an advertiser to register advertisement contents in FIG.

As shown in FIG. 4A, the advertisement contents registered for the advertisement by the advertiser are set in a defined format (S110), and the set advertisement contents are checked (verified) through the formalized verification rule, (S120). At this time, the required input items include a title, an image, a URL, a price, an advertisement method (CPV, CPS, CPC), and a phone number.

If all of the required input items are input, the verification of the input data is checked through the VerifyDataBySponsor function (S130). At this time, the data verification function is a function for verifying whether or not each required input item is inputted in conformity with requirements required for each required input item by comparing the input required items with predefined setting values. As an example, it is determined whether or not the title among the input required input items is "Korean + 50 alphabets or less ", and whether or not the image is" size 2mb or less " Quot; number ", and compares whether the advertisement method is selected as "CPV, CPS, CPC" It should be noted that the numerical values and the format for the conformity check are to be specifically described in the preferred embodiment of the present invention, and are not for the purpose of explanation, and are not for the purpose of limitation.

If it is determined that all the data are suitable as a result of the conformity check, it is stored in the advertisement content information DB of the storage unit 470 and registered (S140).

FIG. 4B is a flowchart for explaining a method of selecting an advertisement to be registered in the user's web page and the application in the mobile affiliate in FIG.

As shown in FIG. 4B, the advertisement solution server 400 first issues a unique company ID to the mobile affiliate company 200 when the affiliate is established in the mobile affiliate server 200 (S210). At this time, the vendor-specific ID verifies the mobile affiliate company, and when the mobile affiliate company intends to insert the advertisement content into the mobile app and the web page, it is necessary to select the advertisement content through association with the advertisement solution server 400, Lt; RTI ID = 0.0 > advertisement < / RTI >

In step S220, the mobile affiliates search for the advertisement information of the affiliated advertiser provided by the advertisement solution server 400 and select an advertisement of the advertiser for exposing or not displaying the advertisement information on the mobile application and the web page of the user.

Then, the advertisement solution server 400 confirms the mobile affiliate through the previously issued company ID, and sets the exposure or non-disclosure of the selected advertisement based on the advertisement of the advertiser selected by the confirmed mobile affiliate (S230). The set advertisement contents are stored in the storage unit 470 (S240). At this time, the company-specific ID is an ID issued when the mobile affiliate company completes the business registration with the advertisement solution server 400. The mobile affiliate company accesses the advertisement solution server 400 with the issued company- The solution server 400 automatically recognizes the mobile affiliate. Accordingly, when the mobile affiliate company selectively registers an advertisement of advertisers provided by the advertisement download server 400, the advertisement solution server 400 automatically recognizes the mobile affiliate, To be linked to the advertisement page of the advertisements of the selected registered advertisers.

FIG. 4C is a flowchart illustrating a method of calculating advertisement revenue of mobile affiliates in FIG.

As shown in FIG. 4C, the advertisement contents (CPV, CPS, CPC) set by the advertiser are selected in step S810. This can detect the advertisement method set through the advertisement content information stored in the storage unit 470.

If the advertisement method of the exposed advertisement contents is a cost per view (CPV) (S820), the number of monthly impressions of the advertisement page provided by the advertisement solution server 400 through the click of the advertisement content is calculated as the advertisement revenue Element (S830). If the advertisement method of the exposed advertisement contents is CPC (Cost per Click) (S820), the monthly click number of the corresponding advertisement contents is inputted as an element of the advertisement revenue (S850). If the advertisement method of the exposed advertisement contents is CPS (S820), the monthly sales amount is input as an element of the advertisement revenue (S840).

The suitability of the input data (monthly impressions, monthly clicks, and monthly sales amount) is checked through the VerifyDataByMobile function (S860). If the data is confirmed as valid data, Based on the advertising revenue, the advertisement revenue is calculated for each mobile affiliate through the exposure, click, and sales of each mobile affiliate (S870). Then, the calculated advertisement revenue is stored in the storage unit 470 (S890). At this time, the mobile data verification function divides input data according to each advertisement method and verifies whether it matches the corresponding advertisement method. As an embodiment, the advertisement method (CPV, CPS, CPC) of inputted data is selected and the inputted data is compared with data corresponding to the selected advertisement method. That is, when the advertisement method is the CPV, the input data represents the inflow time, the inflow IP, the exposure contents, and the inflow data. When the advertisement method is CPS, the input data includes the sales occurrence time, the sales occurrence IP, Generation path, and sales amount data. When the advertisement method is CPC, the input data represents data of a click time, a click IP, a click content, and a click path. Meanwhile, it should be noted that the data corresponding to the selected advertisement method is intended to describe the technical idea of the present invention specifically in the preferred embodiment, and not for the purpose of explanation thereof.

FIG. 4D is a flowchart illustrating a method of distributing advertising revenue to a mobile affiliate in FIG.

As shown in FIG. 4D, in order to distribute the advertisement revenue to the mobile affiliate companies in advance, the advertisement revenue per mobile affiliate company is detected for a predetermined period (day, week, month) (S910).

Then, after checking the detected ad revenue by the mobile affiliate company through the VerifyDataByMobile function once again in step S920, the advertisement revenue by the mobile affiliate company is checked through the PaymentByMobile function, (S930). In this case, the profit distribution function is a function that calculates the revenue distribution rate according to the advertisement method and calculates the advertisement revenue according to the profit distribution rate of each mobile affiliate company. As an example, CPV advertising revenue share is the number of impressions of mobile vendor divided by the number of impressions data aggregation (per device, mobile vendor's impressions / aggregation of exposure metrics) over time, CPS ad The revenue share of the CPC advertising method is calculated by dividing the revenue of the mobile affiliate by the sum of the sales statistics data by the period (the amount of sales of the mobile affiliate by the device and the sum of the sales statistics data) Represents the number of affiliate clicks divided by the total number of click statistics data (number of clicks / total click statistics data for mobile affiliates by period).

After storing the advertisement revenue for a certain period according to the calculated profit distribution ratios of the mobile post-consumer companies, the storage unit 470 is stored (S940), and the advertisement revenue for the predetermined period calculated by the mobile affiliate companies is distributed (S950) .

While the present invention has been particularly shown and described with reference to exemplary embodiments thereof, it is to be understood that the invention is not limited to the disclosed exemplary embodiments. It will be apparent to those skilled in the art that various modifications may be made without departing from the scope of the present invention. Accordingly, the true scope of the present invention should be determined by the technical idea of the appended claims.

Claims (21)

An advertisement registration unit for registering advertisement contents to be advertised by the advertiser,
A setting processing unit for setting an advertisement method for each advertisement content registered by the advertiser through the advertisement registering unit,
An advertisement page of an advertiser desired by mobile affiliates is set to be exposed or unexposed to a mobile application and a web page and an advertisement page having advertisement information of advertisement content selected by the user among advertisement contents exposed to the mobile app and the web page, An advertisement selection processing unit for providing advertisement information,
An exposure statistics unit for calculating at least one of exposure, click, and sales information of a mobile app and a web page operated by mobile affiliates,
A profit distribution calculation unit for calculating advertisement revenue for each mobile affiliate company using the advertisement method set by the setting processing unit,
A payment processor for billing an advertisement fee to the advertiser based on the advertisement profit calculated by the profit distribution calculating unit and providing advertisement revenue to the mobile affiliate company,
Advertisement information information including advertisement information provided by the advertiser, mobile application developed by the mobile affiliate, and advertisement revenue information according to the advertisement exposed on the web page And a storage unit for storing the advertisement information. The method according to claim 1,
Wherein the advertisement registration unit checks (verifies) the required input item data missing through the standardized verification rule of the advertisement contents registered by the advertiser for the advertisement, and checks the suitability of the input data to register the advertisement data. Advertising solution system. 3. The method of claim 2,
Wherein the essential input item includes a title, an image, a URL, a price, an advertisement method (CPV, CPS, CPC), and a phone number. Advertising solution system. The method according to claim 1,
Wherein the setting processing unit sets one of an advertisement method selected by an advertiser as CPV (Cost per View), CPS (Cost per Sale), and CPC (Cost per Click) as the registered advertisement contents Web based advertising solution system. The method according to claim 1,
The advertisement selection processing unit provides the advertisement information of the affiliated advertisers so that the mobile affiliate companies can select advertisements of the advertisers exposed / unexposed to the mobile app and the web page of the user, and sets the advertisement of the selected advertiser as the advertisement exposure setting Wherein the mobile device is a mobile device. The method according to claim 1,
Wherein the exposure statistics unit compiles the advertisement contents of the mobile application and the web page according to the advertisement method of the advertiser and verifies the data validity of the collected advertisement contents and then calculates at least one of the exposure, App and web-based ad solution system. The method of claim 1,
Wherein the profit distribution calculation unit calculates data of the advertisement received from the mobile affiliate based on the advertisement method set by the advertiser as the profit distribution ratio and calculates the advertisement profit according to the calculated profit distribution ratio of each mobile affiliate company Web based advertising solution system. The method according to claim 1,
Wherein the payment processing unit performs billing based on the advertisement fee and payment according to provision of the advertisement profit through the predetermined payment processing procedure for receiving the payment amount and the approval result from the external payment server in cooperation with the external payment server, Based advertising solution system. (A) registering advertisement methods (CPV, CPS, CPC) for advertisement contents and advertisement contents to be advertised,
(B) selecting and registering an advertisement of an advertiser to be registered in an affiliate channel of a mobile affiliate company among the registered advertisement contents from a mobile affiliate company,
(C) when a mobile banner or a move button included in a mobile application and a web page moving to an advertisement solution server storing the registered advertisement contents is selected through a user terminal, a mobile application of a mobile affiliate connected to the user terminal and Displaying an advertisement page, which is moved to an advertisement solution server and has advertisement information of the selected advertisement content, to a user terminal in a web affiliation channel,
(D) calculating advertisement revenue for each mobile affiliate company using at least one of exposure, click, and sales information based on the advertisement mode set by the advertiser during advertisement registration;
(E) providing advertisement revenues to mobile affiliates based on the calculated advertisement revenues. ≪ Desc / Clms Page number 19 > 10. The method of claim 9, wherein step (A)
Setting an advertisement content registered by an advertiser in a defined form, checking for missing required input item data through a formalized verification rule of the set advertisement content,
If it is determined that all of the required input items are input, comparing the input required input items with predefined set values to check suitability of the input data;
And if it is determined that all the data are suitable as a result of the conformity check, storing the data in the storage unit and registering the data in the storage unit. 11. The method of claim 10,
Wherein the essential input item includes a title, an image, a URL, a price, an advertisement method (CPV, CPS, CPC), and a phone number. Advertising Solution Method. 10. The method of claim 9, wherein step (B)
Issuing a proprietary company-specific ID to a mobile affiliate server affiliated with the advertisement solution server;
Selecting the advertisement of the advertiser by searching the advertisement information of the affiliated advertiser provided by the advertisement provider server,
Confirming the mobile affiliate through the issued company-specific ID, and setting the exposure or non-disclosure of the selected advertisement based on the advertisement of the advertiser selected by the confirmed mobile affiliate. Of advertising solutions. 13. The method of claim 12,
The vendor-specific ID verifies the mobile affiliate, and when the mobile affiliate wants to insert the advertisement content into the mobile app and the web page, it selects the advertisement content through association with the advertisement solution server, Wherein the link is used to perform a link of the mobile application and the web based advertisement solution. 10. The method of claim 9,
A head area indicating a name of a mobile affiliate company and a name of an advertisement page, a body area including advertisement information of advertisement contents and link information moving to an affiliate channel of an advertiser upon clicking, and a footer area displaying information of the advertisement solution server Wherein the mobile device is a mobile device. 15. The method of claim 14,
Wherein when a body part of the advertisement page is selected, the advertisement solution server connected to the user terminal displays the affiliation channel information of the advertiser moved to the affiliate channel of the advertiser as the user terminal. A web based advertising solution method. 10. The method of claim 9, wherein step (D)
When the set advertisement method is the CPV, the number of exposures to access the advertisement solution server by clicking the mobile banner or the move button included in the mobile application and the web affiliation channel of the mobile affiliate is used,
When the set advertisement method is the CPC, the user clicks the number of clicks on the advertisement page of the advertiser affiliation channel provided by the advertisement solution server,
When the set advertisement method is CPS, selects an advertisement page provided by the advertisement solution server and adds the advertisement revenue by using the sales amount that is moved to the affiliate channel of the advertiser. Way. 10. The method of claim 9, wherein step (D)
Selecting an advertisement method in which advertisement contents exposed by a mobile application and a web page are set by an advertiser,
Receiving the number of monthly impressions of the advertisement page provided by the advertisement solution server as an element of the advertisement revenue when the advertisement method of the exposed advertisement contents is CPV (cost per view) as a result of the selection,
Receiving the monthly click count of the advertisement page corresponding to the advertisement content as an element of the advertisement revenue when the advertisement method of the exposed advertisement content is CPC (Cost per Click)
Receiving the monthly sales amount as an element of the advertisement revenue when the advertisement method of the exposed advertisement contents is CPS (Cost Per Sale)
Checking the suitability of the input data through the VerifyDataByMobile function;
And if it is determined that the data is appropriate, calculating the advertisement revenue for each mobile affiliate company through at least one of exposure, click, and sales of each mobile affiliate based on the advertisement revenue set according to the advertisement method Mobile apps and web-based advertising solutions. 18. The method of claim 17,
If the advertisement method is CPV, it indicates data of inflow time, inflow IP, exposure contents, and funnel,
If the advertisement method is CPS, it shows the data of the sales occurrence time, sales IP, sales advertiser, sales route, and sales amount,
And the data of the click time, the click IP, the click contents, and the click paths when the advertisement method is the CPC. 19. The method of claim 18,
Wherein the mobile data verification function (VerifyDataByMobile) is a function for verifying whether the inputted data matches data corresponding to each advertisement method and checking whether the data matches the corresponding advertisement method. 10. The method of claim 9, wherein step (E)
Detecting ad revenues for mobile affiliates for a predetermined period of time in order to distribute advertisement revenues to mobile affiliates in a differential manner;
Checking suitability of the detected advertisement revenue by the mobile affiliate company through the VerifyDataByMobile function;
Calculating the advertising revenue for each period according to the profit distribution ratio of each mobile affiliate company determined according to the advertising method;
And storing the advertisement revenue for a predetermined period of time according to the calculated profit distribution ratio of each mobile aftermarket company and distributing the advertisement revenue for a predetermined period calculated by the mobile affiliate company, And a web based advertising solution. 21. The method of claim 20,
The revenue share for CPV ads represents the number of impressions from mobile vendors divided by the number of impressions data combined (per device, mobile vendor impression / impression statistics combined) over time,
The CPS advertising revenue share is calculated by dividing the sales of mobile affiliates by the period and the sum of the sales statistical data (the sum of sales and sales statistics of mobile affiliates by device)
The CPC ad-based revenue share represents the number of mobile affiliate clicks divided by the number of click statistics aggregated by time period (mobile affiliate clicks / click statistical data aggregate by time period). Based advertising solution.

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