RU2506652C2 - Packaging assembly having sensory interactable element - Google Patents

Abstract

FIELD: physics.SUBSTANCE: invention relates to a packaging assembly, particularly having one or more elements which act on sensory organs, i.e., which can induce at least a partial response of one or more senses - touch, sight, smell, hearing and taste. The sensory interactable packaging assembly has a base having a power supply; a container for holding a consumer product. The container is removably attachable to the base, wherein the container comprises: an outer surface; and a sensory interactable element disposed on the outer surface; and a control system capable of generating an output signal. The control system is integral with the container and is in electrical communication with the sensory interactable element which is capable of responding to the output signal of the control system when the container is situated near the base and the control system is in electrical communication with the power supply. The sensory interactable element has at least two elements selected from a group consisting of: luminous elements, elements acting on sense of hearing, elements acting on sense of smell and combinations thereof. The container further comprises a first conductive element, and the base further comprises a second conductive element, wherein the first conductive element and the second conductive element are capable of coming into contact with each other to provide electrical communication of the control system with the power supply.EFFECT: design of a packaging assembly, having one or more elements which act on sensory organs, ie, which can induce at least a partial response of one or more senses - touch, sight, smell, hearing and taste.7 cl, 10 dwg

Description

Application area

The present invention relates to a packaging kit. In particular, the present invention relates to a packaging set having one or more elements affecting the sensory organs, that is, which can cause at least a partial reaction of one or more senses — touch, sight, smell, hearing and taste.

State of the art

Consumers are paying more and more attention to the aesthetic qualities of everyday products in their home and around it. The latest trends in the development and production of consumer goods are based on the creation of products, as well as their packaging, decorating the interior of the consumer’s home. So, the Febreze® product offered by Procter & Gamble Co. (Cincinnati, Ohio), includes a line of products of the "decor" series, including highly artistic bottles that consumers can leave at home as decoration. The Febreze® product line also includes the Febreze Candles ™ collection - glass jar candles that the consumer can also leave at home as a decoration. Due to the success of such products in stylized packaging or packaging, there is a tendency to more stylized packaging of consumer goods.

However, efforts to improve the type of product packaging often do not achieve the planned success, and partly because of the fact that when a store shelf is oversaturated with goods with stylized packaging, a single unit of goods in a stylish package becomes lost in a sea of similar stylized packages. The use of the effects of glow, emission of sound or odors is still extremely limited due to the difficulties arising from the need for a power source and control system for such packaging. In addition, the cost of materials needed to create a package with such effects (for example, light, smell and sound), as a rule, turned out to be so high that this made its use economically unjustified.

Therefore, it is very desirable to offer packaging that would have a strong aesthetic impact on the consumer, but at the same time would justify the cost of its production. Surprisingly, it was found that a rather original effect on the consumer is provided by packaging with an element acting on its senses. Such packaging favorably distinguishes the goods in it from other goods on the same shelf.

SUMMARY OF THE INVENTION

One non-limiting embodiment of the invention is a packaging set affecting the sensory organs, comprising a base, a container and a control system. The base contains a power source. The container may contain consumer goods, and this container can be attached to the base with the possibility of removal. The container further comprises an external surface and an element acting on the senses located on the external surface. The container can be integrated control system. The control system generates an output signal and is in electrical communication with the element acting on the senses located on the outer surface so that if the container is close to the base, the element acting on the senses responds to the output of the control system. The control system is in electrical communication with the power source.

A second non-limiting embodiment of the invention is a packaging set affecting the senses, comprising a base, a container and a control system. The base contains a power source. Consumer goods can be placed in the container, and this container can be attached to the base with the possibility of its removal. The container further comprises an external surface and an element acting on the senses located on the external surface. The control system generates an output signal and is in electrical communication with the element acting on its senses. The element acting on the senses reacts to the output signal of the control system. The control system is in electrical communication with the power source.

Another non-limiting embodiment of the invention is a packaging set affecting the senses, comprising a base, a container and a control system. The base contains a magnet. Consumer goods can be placed in the container, and this container can be attached to the base with the possibility of its removal. The container further comprises an external surface and an element acting on the senses located on the external surface. The control system additionally generates an output signal and is in electrical communication with the element acting on the senses. The element that acts on the senses reacts to the output of the control system when the container is close to the base and the control system is in electrical communication with the power source. The circuit between the control system and the power source closes when the container is close to the base.

Brief Description of the Drawings

Figa. An example embodiment of a packaging kit in accordance with the present invention.

Figv. Another embodiment of a packaging kit in accordance with the present invention.

Figure 2. Another embodiment of a packaging kit in accordance with the present invention.

Figure 3. The cross section of the embodiment depicted in figure 2, along the plane 3-3.

Figure 4. Another embodiment of a packaging kit in accordance with the present invention.

Figure 5. Another embodiment of a packaging kit in accordance with the present invention.

6. Another embodiment of a packaging kit in accordance with the present invention.

7. An embodiment of a retail store shelf that can be used as a base in accordance with the present invention.

Fig. 8. Another embodiment of a packaging kit in accordance with the present invention ..

Fig.9. The cross section of the embodiment depicted in Fig. 8, on the plane 9-9.

DETAILED DESCRIPTION OF THE INVENTION

"Base" in the context of the present description means any element that can serve as a supporting surface or foundation for a container in accordance with the present invention. In a non-limiting embodiment of the invention, the base may further comprise components or parts that can activate, power and / or control other components of the packaging, such as an element affecting the senses. In another non-limiting embodiment of the invention, the container may fit snugly into the base, or be supported by the base. In yet another non-limiting embodiment, the control system comprises a container.

"Consumer" in the context of the present description means any natural or legal person who can buy a product, decide on a purchase or think about a possible purchase of a product. In one non-limiting embodiment, the consumer may be the end user of the product.

A “container” as used herein refers to any packaging material: box, holder, vessel, envelope, cardboard, wrapper, outer cover, or any other embodiment in which at least a portion of the product may be placed for transportation, storage and / or sales. The container may be of any shape or size appropriate to the nature and purpose of the packaged product. In a non-limiting example, the container may be cubic, cylindrical, or pyramidal. The container can be made of any material in accordance with the functions that it should perform. Non-limiting examples of materials include cardboard, plastic, glass, metal, paper, wood, and combinations thereof.

"Management system" in the context of the present description means a device or set of devices that can control the operation of other devices or systems by issuing commands to them through an output device. For example, a control system can be used to activate and / or inactivate one or more elements that affect the senses. All control systems can be classified as systems of two main types, and all others can be considered as their many possible variations and combinations (although this classification should not be considered as limiting): logical, or sequential, and feedback systems, or linear. So, a sequential control system launches a set of mechanical actuators in the desired sequence to complete the task. A linear feedback system is characterized by the presence of a closed control circuit, which includes sensors, control algorithms, and actuators and can be arranged in such a way that it will maintain the value of the controlled quantity at a set level. Examples of control systems are described in US patents 4797795, 7233831 and 6987787. Examples of devices that can be controlled by the control system are an element that affects the senses, and a power source.

In one non-limiting example, a control system may be integrated into a container. So, for example, the control system can be printed on the surface of the container using any of the technologies of printed electronics known to those skilled in the art. In another embodiment of the invention, the control system may be integrated into the container body in the form of a chip or board. In alternative embodiments, the control system may be located on the inner surface of the container. One skilled in the art will understand that communication of a control system with an element acting on its sensory organs and / or a power source can be achieved by induction or by direct connection. In another non-limiting embodiment, the control system may be integrated in an element separate from the container or base. So, for example, a control system and / or a power source can be integrated into a shelf of a retail store (or other component of the trading equipment by which the goods are put up for sale), so that the container (or package of goods) can be put up for sale in an activated state without the need to find a base on the same shelf. In another embodiment, the store shelf contains both a power source and a control system interacting with an element affecting the senses located on the container by supplying it with appropriate electronic signals that force it to perform its functions.

A “packaging kit”, as used herein, is a group of components that can be used individually and together to form a single packaging unit. In one non-limiting embodiment, the packaging contains a container, a base, a control system, a consumer product and an element that affects the senses.

"Power source" in the context of the present description means any device or equipment that is an energy source for another device or component of equipment. It will be understood by those skilled in the art that the power source may be a source of electrical or other energy, which feeds the load. In one non-limiting embodiment, the power source generates an electric field that causes the electrons in the load material to become excited. After this, the excited electrons, passing back to the unexcited state, can emit energy in the form of light. In some other non-limiting examples, power sources may include switched mode power supplies, linear regulators, rectifiers, inverters, batteries, chemical fuel cells, solar cells, and combinations thereof. Examples of power sources are described in US patents 7262559, 7023109, 7227652, 6897623, 6348766 and 7317303.

"Product" in the context of the present description refers to any object, material or substance intended for use by the consumer. In some non-limiting embodiments, the product may be one of the group consisting of napkins, shawls, face wipes, a bathroom, paper towels, baby care products, feminine hygiene products, cleaning products, personal care products and their combinations.

"Element affecting the senses" in the context of the present description refers to any mechanism, component of equipment, apparatus, device or similar element that provides at least a partial effect on one or more senses of a person, including feelings of smell, vision, touch, taste and / or hearing. In one non-limiting embodiment, the element affecting the senses can be luminous (for example, emit light when it is activated). In another non-limiting embodiment, an element affecting the sensory organs can be a hearing aid, that is, make a sound when activated. In yet another non-limiting embodiment, the element affecting the senses can be an element that affects the sense of smell, that is, emit a smell or aroma when activated.

"Luminous element affecting vision", or "luminous device" or "luminous element" in the context of the present description means an element or device located on some basis and emitting or emitting light in the visible spectrum. Examples of luminous elements include electroluminescent elements, light emitting diodes (including organic light emitting diodes), incandescent elements, chemiluminescent elements, cathode glow elements, triboluminescent elements, photoluminescent elements, phosphorescent elements, and combinations thereof. In one non-limiting embodiment of the present invention, the luminous element comprises an electroluminescent element. Glowing elements can have a configuration of letters, words, figures and their combinations, including with animation effects. It will be understood by those skilled in the art that the electroluminescent element provides such advantages as a relatively low power consumption, relatively low heat energy generation, the ability to print it on the basis, the ability to glow easily change shape and even relatively fluid sections of the substrate, can be powered by an electric source field or from a power source directly connected to the control system. It will be understood by those skilled in the art that other luminous elements, such as organic LEDs or inorganic LEDs, can be energized in a similar manner. Examples of devices based on electroluminescent elements are described in US patents 6361885, 6759146, 7345301, 7227313, 6740429 and 6767654. An electroluminescent device can be of any color or shape suitable for a particular application.

In one non-limiting embodiment of the invention, a combination of a plurality of luminous elements may be used. For example, the control system can control the operation of many luminous elements in such a way that they will glow sequentially, simultaneously, alternately or arbitrarily, that is, this or that animation effect will be created. For example, many luminous elements may be located on a package or container in the form of lights scattered in the form of a garland on a wreath or on a tree. In alternative embodiments, the luminous elements may be located on the package or container in the form of a light panel or visor with animation effects. In yet another non-limiting embodiment, the luminous element may be used as a light source located on a package or container. For example, a luminous element can be located at the opening of the package or container (or near the opening), helping the consumer to extract the product from it in the dark, actually performing the function of a “night lamp”. Such an embodiment may be particularly useful for a box of face wipes or other cleaning materials.

"Acting on the sense of smell" in the context of the present description may mean the property of an element or device to emit a smell when it is activated. Examples of elements that affect the sense of smell are described in US patent 5903710 and 4 931224.

"Auditory" in the context of the present description may mean the property of an element or device to emit sound when activated. Examples of hearing aids are described in US Pat. Nos. 6,441,921, 5,036,698 and 6,260,703.

Although theoretically this is not necessary, it seems that consumers may prefer to have more on the package or container more elements acting on different senses. So, for example, a container can have many electroluminescent devices located and operating in the form of a rainbow, and the container can additionally contain a sound element playing the melody of Arlene and Harburg “Through the Rainbow”. In alternative embodiments, the container may contain electroluminescent devices depicting an apple tree, and the package may further comprise an element that affects the sense of smell, which when using the product emits the smell of apple pie. Examples of devices in which an odor-emitting element and a luminous element are combined are described in US Pat. No. 6,302,559.

Electronic devices

In a first non-limiting embodiment of the invention, there is an electronic device, such as an element that acts on the senses, and / or a control system, made by printing a conductive electronic circuit on the outer or inner surface of the container, base or any other element of the kit. So, for example, the element affecting the senses, and / or the control system can be printed on any basis, for example, a card glued or mechanically attached to the container, base or other element.

And although this is theoretically not necessary, an electronic device can be printed by applying conductive ink to the surface of the container by screen printing, gravure printing, inkjet printing, flexographic printing, or other suitable printing method known to those skilled in the art. In one non-limiting embodiment, many different printing methods can be used to apply conductive inks to the base surface. It was determined that the use of printed electronic circuits saves a significant amount of production space and money in comparison with the use of individually manufactured elements, such as resistors, capacitors, incandescent lamps, and so on. An example of a printed electronic circuit is described in US Pat. No. 6,981,096.

Base

In accordance with the present invention, the base may serve as the foundation or support surface (structure) for the container. In one non-limiting embodiment of the present invention, the base may comprise a round or other recess in which a container is inserted, mating with it in shape. In another not. in a limiting embodiment, the container may simply be brought into contact with the base. In yet another non-limiting embodiment of the invention, the base components may be in electrical communication with the components of the container, while direct physical contact does not occur between the base and the container.

The base may provide additional functionality to the entire packaging. In one non-limiting embodiment, the base may comprise elements or devices providing an energy source (for example, an electric energy source, electric field, etc.) for a packaging kit, intended to activate and / or control the operation of elements affecting the sensory organs and / or activation management system. In one embodiment, the base may contain any necessary elements and / or circuits for receiving power from a wall outlet. In another non-limiting embodiment, the base may contain any necessary elements and / or circuits to receive power from a battery, photocell, or other device.

In another non-limiting embodiment, the base may comprise a control unit. For example, the base may contain an integrated control system containing an output signal supply device for controlling the operation of another component (such as an element affecting the sensory organs), which may be integrated in the base, located on the container or any other part of the packaging kit having electrical connection with it.

Although the embodiments described above show that the base can serve as the foundation or support block in the packaging, it is foreseen that the base does not have to directly support the container (for example, the container does not have to be firmly inserted into it), but it can also perform a different function in the composition of the packaging when interacting with the packaging or container, or being close to the packaging or container. In one non-limiting embodiment of the invention, the base comprises a device forming an electric field and / or magnetic field. The container may contain an element that acts on the senses, such as an electroluminescent device, activated by an electric field located near it. In another non-limiting embodiment, the container contains an element that acts on the senses, a power source, and a control system that can be activated when located near a magnet. The magnet forms a magnetic field that closes the circuit between the element acting on the senses, the power source and the control system.

Container

The container may have a design that allows you to attach it. to the base with the possibility of removal. Non-limiting examples of containers in accordance with the present invention include: a box, a holder, a vessel, an envelope, a cardboard, an overwrap, an overcoat, and combinations thereof that can be used to place, store, store or protect the product, as well as for any combination of these functions in relation to any consumer product. In one non-limiting embodiment of the invention, the product may be one of the group consisting of paper products, feminine hygiene products, napkins, paper towels, bath towels, shawls, baby care products, facial wipes, and combinations thereof. One skilled in the art will understand that a packaging kit in accordance with the present invention can be used with any product in addition to those listed above. The container may contain one or more openings that provide consumer access to the product contained therein.

In another non-limiting embodiment of the invention, the container further comprises additional elements of a packaging kit. So, for example, the container may contain a power source, a control system, an element that affects the senses, and combinations thereof. In one non-limiting embodiment, the container may contain circuits and / or wires and / or other components that provide energy from a power source. In another embodiment, the container may contain circuits and / or wires and / or other components that provide electrical communication between the control system and the element that affects the senses.

In another non-limiting embodiment, the container may comprise a control system. Thus, in one embodiment, the container may comprise a control system integrated therein and generating an output signal. The control system can control the operation of other elements, for example, an element that acts on the senses embedded in the container or in another part of the packaging, for example, in the base. The control system may receive electrical energy, or another type of energy, from a power source.

The container may contain an element that acts on the senses, as described above. In one non-limiting embodiment, the element affecting the senses may be a luminous element, as described above. In another non-limiting embodiment of the invention, a plurality of luminous elements may be used. All luminous elements can glow simultaneously, or alternately, creating an animation effect. This animation effect can be controlled by a control system, which will be described below. In one non-limiting embodiment, the control system may control the operation of a plurality of elements affecting the sense organs; for example, a plurality of luminous elements in the form of a garland on a wreath or on a tree can be arranged on a package or container. In alternative embodiments, a plurality of luminous elements may be arranged in the form of a light panel or visor with animation effects. In yet another non-limiting embodiment, the luminous element can be used as a light source on a package or container. For example, a luminous element can be located at the opening of the package or container (or near the opening), helping the consumer to extract the product from it in the dark, actually performing the function of a “night lamp”. Such an embodiment may be particularly useful for a box of face wipes or other cleaning materials.

In one non-limiting embodiment, an element affecting the senses can be integrated directly into the container. For example, an element affecting the senses can be glued directly to the surface of the container. In another non-limiting embodiment, the sensory element can be printed on the surface of the container (e.g., electroluminescent ink), as described above.

The container may be of any shape appropriate to the design of the application. So, for example, the container may take the form of a cylinder if the base is round or oval. Alternative possible base shapes are polygons, for example, square, hexagon, octagon, triangle, and combinations thereof.

Control system

In one non-limiting embodiment, the purpose of the control system may be to convert the energy provided by the power source into the type of energy necessary to provide power to the element affecting the senses. So, for example, in an embodiment in which an element acting on the senses contains an electroluminescent material, alternating current may be required to illuminate it. In this case, the control system can convert the energy of the power source into alternating current. Such control systems are known to those skilled in the field of electrical engineering. In another non-limiting embodiment, it may be preferable to provide electrical communication between the control system and the element acting on the senses using induction. Those skilled in the art will understand that electrical communication by induction eliminates the need for direct mechanical communication between the control system and the element affecting the senses. In this case, the control system converts the energy of the power source into an electromagnetic field that interacts with a spurious inductive element, which is an element that affects the senses.

The control system may also provide the function of sequentially switching on the elements acting on the senses, for example, to create a glow on the package with an animation effect. In this case, the energy of the power source must be converted into the desired type of energy, and also turned on and off at certain intervals to create the desired animation effect. The control system can also control other effects, such as smell and sound.

In one non-limiting embodiment, the control system can be performed by printing conductive ink on a container or some other basis in a form additional to elements affecting the senses, for example, the control system can be printed on the outer surface container so that the overall print structure of the ink (conductive and non-conductive) may take the form of a wreath. Many luminous elements, such as electroluminescent devices, can also be printed to create an image in the form of many lights on a wreath. That is, the overall structure created on the outer surface of the container will be a wreath with lights, although at least part of the structure printed in the form of a wreath actually works as a control system that controls the sequence and / or time of switching on of electroluminescent devices.

Source of power

And although this is theoretically not necessary, a power source can be used to provide the control system and the elements that affect the senses with the energy necessary for their work. The control system can receive energy from a power source in various ways. One of these methods is the transfer of energy from the power source to the control system through direct contact, that is, due to conductivity. Such a transfer can, for example, be carried out by means of a pair of plug connectors, which is convenient, for example, if, for using the system, it is necessary to connect or disconnect the control system and the power source. In other embodiments, energy from the power source can be transferred to the control system by an induction method, for example, by means of electric or magnetic fields, thereby eliminating the need for direct contact.

In one non-limiting embodiment of the packaging in accordance with the present invention, the power source can provide energy through direct contact or inductively. In one embodiment, the power source may be in direct electrical communication with the control system. In another non-limiting embodiment, the power source generates an electric and / or magnetic field that, by induction, activates a control system and / or an element that acts on the senses. The power source can be one of the group consisting of: wall outlets, batteries, photocells, fuel cells, linear power supplies, switching power supplies, other power supplies known to those skilled in the art, as well as combinations thereof. In one specific, but non-limiting embodiment, the energy source may be one or more batteries built into the base of the packaging in accordance with the present invention.

Sensitive packaging

On figa presents one of the embodiments of the packaging set 10 with an element that acts on the senses (hereinafter "set"), in accordance with the present invention. In a non-limiting embodiment of the invention, the kit 10 comprises a base 20, a container 30, a control system 32 and a power supply 25. The container 30 may be designed to be removably attached to the base. The kit 10 further comprises an image 40 with an animation effect located on the outer surface 33 of the container 30. In one embodiment, the image 40 with an animation effect contains many individual elements 42 that act on the senses (hereinafter “elements”) that can glow together or separately. A kit may contain multiple units of product 35.

Elements 42 may be arranged in any configuration suitable for the design of a particular application. In one embodiment, the elements 42 are arranged in the form of rays of the sun. The control system 32 can be made in the form of an imperceptible element in the container 30 (or on it), as shown in figa. The base 20 may include a power source 25, forming an electric or magnetic field. This field may be inductively coupled to a control system 32 located on the outer surface 33 of the container 30. In one embodiment, the power source 25 and the control system 32 may be in electrical communication when the base 20 and the container 30 are in direct physical contact, or when the base 30 is close to the container 30, but is not necessarily in direct physical contact with it.

The control system further comprises an output forcing the elements 42 to glow, or activating them in some other way. The control system 32 can be programmed, causing the individual elements 42 to glow in a specific, coordinated mode, creating an image with the effect of animation. So, for example, in one embodiment, the control system 32 may be programmed, causing the elements 42 to glow alternately, from the center toward the edges, creating an image 40 with an animation effect in the form of a sun emitting rays of light. An alternative embodiment is shown in FIG. In it, the control system 32 is printed on the outer surface 33 of the container 30, depicting a waterfall, and elements 42 simulate splashes at the bottom of the waterfall. As shown in FIG. 1B, the elements 42 need not be of the same shape, or of the same size.

Figure 2 shows another non-limiting embodiment of kit 10. In this embodiment, kit 10 comprises a base 20 and a container 30. Kit 10 further comprises an animation effect image 40 formed from a plurality of elements 42, and a plurality of consumer units may be present in the container 30. 35. The packaging set 10 further comprises a control system 32 (FIG. 4) and a power supply 25 (FIG. 4) integrated in the container body and base, respectively.

Figure 3 presents a cross section of the embodiment of the invention shown in figure 2, along the plane 3-3. It is shown that the control system 32 and the power source 25 are integrated into the inner surface of the container 30 and the base body 20, respectively.

Figure 4 presents another embodiment of the kit 10, in which the container 30 further comprises a first conductive element 31 in electrical communication with the power source 25, a control system 32 and / or elements 42 that affect the senses. In one embodiment, the base 20 may further comprise a second conductive element 21 in electrical communication with the control system 32, a power source 25 and / or elements 42. In this embodiment, the electrical circuit is closed when the first and second conductive elements 31 and 21 are driven physical contact, providing power for the 40 image with an animation effect.

Figure 5 shows another embodiment of the kit 10, in which the container 30 contains many elements 42, a power source 25, a control system 32, and possibly a product 35. The elements form an image 40 with an animation effect. The base 20 contains a magnet 70, which closes the electric circuit between the power source 25 and the control system 32 as the container 30 approaches the base 20. After the circuit is closed, elements 42 can be activated.

6 shows another embodiment of the kit 10, in which the base 20 of the container 30 is rectangular.

7 shows an embodiment of a kit 10 in accordance with the present invention, in which the base 20 is a shelf of a retail store. In this embodiment, the power supply 25 may be integrated in a shelf of a retail store, which may serve as the base 20. The container 30 may be activated when it is put up for sale on that shelf. And although theoretically this is not necessary, it seems that using a store shelf as a basis provides additional advantages, for example, in that you can put on them all new and new containers 30, and moreover, they can be put on such a shelf removed from the individual base 20 included in the packaging set (see FIGS. 1-6), and while being put up for sale on this shelf, the containers will retain their functionality, that is, the ability to affect the senses of consumers. In addition, many individual containers 30 can be displayed on such a shelf, creating an even larger animation 40.

FIG. 8 shows a non-limiting embodiment of a kit 10 comprising a base 20 and a container 30. The kit 10 further comprises an animation effect image 40 formed from a plurality of elements 42, and a plurality of units of a consumer product 35 may be present in the container. The packaging set 10 further comprises a control system 32 (FIG. 9) and a power supply 25 (FIG. 9) integrated in the base case. In an alternative embodiment, the power supply 25 and / or control system 32 may be located on any suitable surface of the base, or in any suitable area within it.

FIG. 9 is a cross-sectional view of the embodiment of FIG. 8 along the 3-3 plane. It is shown that the control system 32 and the power source 25 are integrated into the inner surface of the container 30 and the base body 20, respectively.

The dimensions and their values contained in this document should not be construed as strictly limited to the exact values given. On the contrary, unless otherwise specified, a given value is understood to mean this value in accuracy and all values located in a functionally equivalent neighborhood. So, for example, a value designated as 40 mm should be considered as “approximately 40 mm”.

All documents referenced in the present description, including references to other patents and applications, are cited in their entirety, unless it is expressly agreed that they are cited in part or with restrictions. Citation of any document does not mean recognition that the cited document should be included in the prior art with respect to the invention set forth in this application, or that the cited invention alone, or in combination with another document or other documents, explains, suggests or describes the idea of the present invention. In addition, if any meaning or definition of a concept in this document does not coincide with the meaning or definition of a given concept in a referenced document, one should be guided by the meaning or definition of a given concept contained in this document.

Although specific embodiments of the present invention are illustrated and described herein, one skilled in the art will appreciate that other changes and modifications to the product are possible without violating the idea and purpose of the invention. For this purpose, it was intended in the appended claims to represent all possible similar changes and modifications within the scope of the present invention.

Claims (7)

1. A packaging set affecting the sensory organs, comprising:
(i) a base containing a power source;
(ii) a container for containing a consumer product, wherein the container is adapted to be attached to and removed from the base, the container comprising:
outer surface; and
an element affecting the senses located on the outer surface; and
(iii) a control system configured to generate an output signal, wherein said control system is integral to the container and is in electrical communication with an element affecting the senses;
wherein the element acting on the senses is configured to respond to the output of the control system when the container is near the base, and the control system is in electrical communication with the power source,
moreover, the element affecting the senses contains at least two elements selected from the group consisting of: luminous elements, elements that affect the hearing, elements that affect the sense of smell, and combinations thereof,
wherein the container further comprises a first conductive element, and the base further comprises a second conductive element, wherein the first conductive element and the second conductive element are configured to contact each other to provide electrical communication of the control system with the power source. 2. The packaging set according to claim 1, characterized in that the element acting on the senses is a luminous element, while the luminous element is one of the group consisting of: electroluminescent elements, organic LEDs, LEDs, incandescent elements, chemiluminescent elements, elements of the cathode glow, triboluminescent elements, photoluminescent elements, phosphorescent elements and their combinations. 3. The packaging set according to claim 2, characterized in that the package contains many luminous elements that affect the senses. 4. The packaging set according to claim 3, characterized in that the elements of the aforementioned set of luminous elements affecting the senses are configured to work together to form an image. 5. The packaging set according to claim 4, characterized in that the said image is an animated image. 6. A packaging kit according to any one of claims 1 to 5, characterized in that the element acting on the sensory organs is configured to respond to the contact connection of the first conductive element and the second conductive element. 7. A packaging set according to any one of claims 1 to 5, characterized in that the element acting on the senses is made to activate when the container is coupled to the base.

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