MX2011000473A - Packaging assembly having a sensory interactable element. - Google Patents

Packaging assembly having a sensory interactable element.

Info

Publication number
MX2011000473A
MX2011000473A MX2011000473A MX2011000473A MX2011000473A MX 2011000473 A MX2011000473 A MX 2011000473A MX 2011000473 A MX2011000473 A MX 2011000473A MX 2011000473 A MX2011000473 A MX 2011000473A MX 2011000473 A MX2011000473 A MX 2011000473A
Authority
MX
Mexico
Prior art keywords
package
interaction
base
control system
container
Prior art date
Application number
MX2011000473A
Other languages
Spanish (es)
Inventor
John Patrick Goodall
Jerry Ray Stephens
Kenneth Stephen Mcguire
Michael Guercio Ferrari
Original Assignee
Procter & Gamble
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Family has litigation
First worldwide family litigation filed litigation Critical https://patents.darts-ip.com/?family=41170154&utm_source=google_patent&utm_medium=platform_link&utm_campaign=public_patent_search&patent=MX2011000473(A) "Global patent litigation dataset” by Darts-ip is licensed under a Creative Commons Attribution 4.0 International License.
Application filed by Procter & Gamble filed Critical Procter & Gamble
Publication of MX2011000473A publication Critical patent/MX2011000473A/en

Links

Classifications

    • GPHYSICS
    • G09EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09FDISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F13/00Illuminated signs; Luminous advertising
    • G09F13/04Signs, boards or panels, illuminated from behind the insignia
    • G09F13/0413Frames or casing structures therefor
    • BPERFORMING OPERATIONS; TRANSPORTING
    • B65CONVEYING; PACKING; STORING; HANDLING THIN OR FILAMENTARY MATERIAL
    • B65DCONTAINERS FOR STORAGE OR TRANSPORT OF ARTICLES OR MATERIALS, e.g. BAGS, BARRELS, BOTTLES, BOXES, CANS, CARTONS, CRATES, DRUMS, JARS, TANKS, HOPPERS, FORWARDING CONTAINERS; ACCESSORIES, CLOSURES, OR FITTINGS THEREFOR; PACKAGING ELEMENTS; PACKAGES
    • B65D83/00Containers or packages with special means for dispensing contents
    • B65D83/08Containers or packages with special means for dispensing contents for dispensing thin flat articles in succession
    • B65D83/0894Containers or packages with special means for dispensing contents for dispensing thin flat articles in succession the articles being positioned relative to one another or to the container in a special way, e.g. for facilitating dispensing, without additional support
    • GPHYSICS
    • G09EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09FDISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F13/00Illuminated signs; Luminous advertising
    • G09F13/04Signs, boards or panels, illuminated from behind the insignia
    • GPHYSICS
    • G09EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09FDISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F13/00Illuminated signs; Luminous advertising
    • G09F13/04Signs, boards or panels, illuminated from behind the insignia
    • G09F13/0418Constructional details
    • G09F13/0477Signs, boards or panels mounted on containers
    • GPHYSICS
    • G09EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09FDISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F23/00Advertising on or in specific articles, e.g. ashtrays, letter-boxes
    • G09F23/02Advertising on or in specific articles, e.g. ashtrays, letter-boxes the advertising matter being displayed by the operation of the article
    • G09F23/04Advertising on or in specific articles, e.g. ashtrays, letter-boxes the advertising matter being displayed by the operation of the article illuminated
    • GPHYSICS
    • G09EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09FDISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F23/00Advertising on or in specific articles, e.g. ashtrays, letter-boxes
    • G09F23/06Advertising on or in specific articles, e.g. ashtrays, letter-boxes the advertising matter being combined with articles for restaurants, shops or offices
    • GPHYSICS
    • G09EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09FDISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F27/00Combined visual and audible advertising or displaying, e.g. for public address
    • BPERFORMING OPERATIONS; TRANSPORTING
    • B65CONVEYING; PACKING; STORING; HANDLING THIN OR FILAMENTARY MATERIAL
    • B65DCONTAINERS FOR STORAGE OR TRANSPORT OF ARTICLES OR MATERIALS, e.g. BAGS, BARRELS, BOTTLES, BOXES, CANS, CARTONS, CRATES, DRUMS, JARS, TANKS, HOPPERS, FORWARDING CONTAINERS; ACCESSORIES, CLOSURES, OR FITTINGS THEREFOR; PACKAGING ELEMENTS; PACKAGES
    • B65D2203/00Decoration means, markings, information elements, contents indicators
    • B65D2203/12Audible, olfactory or visual signalling means
    • GPHYSICS
    • G09EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09FDISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F23/00Advertising on or in specific articles, e.g. ashtrays, letter-boxes
    • G09F2023/0025Advertising on or in specific articles, e.g. ashtrays, letter-boxes on containers

Abstract

A sensory interactable packaging assembly (10) having a base (20) and a container (30). The base has a power supply (25). The container may contain a consumer product (35). The container is removably attachable to the base. The container has an outer surface and a sensory interactable element disposed on the outer surface and a control system having an output. The control system is in electrical communication with the sensory interactable element and the sensory interactable element is responsive to the output of the control system when the container is proximate to the base and the control system is in electrical communication with the power supply.

Description

CONTAINER OF PACKAGING THAT HAS AN ELEMENT OF INTE SENSORIAL FIELD OF THE INVENTION The present invention relates to a set of e ectively, the present invention relates to a set of enva or more sensory interaction elements that are capable of giving us a partial response in one or more of the senses of touch, udición and taste.
BACKGROUND OF THE INVENTION Consumers are increasingly aware of the products of daily use located in the home and their environment. A design and manufacture of consumer products consists of creating attractive products from a single container that can be lost in a sea of accidents. The use of lighting, odor or sound in the packaging of a product due to the difficulties in providing energy and co-systems, the costs associated with providing those attributes (sound, sound) to a product package have been Traditionally prohibit costs associated with components and materials.
It is highly desirable to provide a container that will have a high aesthetic impact, but at the same time be a duct. Surprisingly, it has been found that the container or duct that has a sensory interaction element can provide a unique experience in the shelf, and thus separate that p ás.
BRIEF DESCRIPTION OF THE INVENTION In a non-limiting mode, the present invention is packaging together with sensory interaction which comprises a basis, electric with the energy source.
In another non-limiting embodiment, the present invention is packaging together with sensory interaction comprising a base, control ema. The base comprises the energy source. The package is to have the consumer product. The package can be attached in a manner of e. The package further comprises an outer surface and a sorial element disposed on the outer surface. The control system acquires output and can be in electrical communication with the sorial element. The element of sensory interaction responds to the output of the system, the container is close to the base, and the control system is electrically linked to the power source.
In yet another non-limiting embodiment, the present package assembly invention with sensory interaction comprising ase and a control system. The base comprises a magnet. The container to contain the consumer product. The container can be mountable to the base. The package further comprises a surface of sensory interaction arranged on the outer surface.
BRIEF DESCRIPTION OF THE FIGURES Figure 1A is an illustrative embodiment of a set according to the present invention.
Figure 1 B is another illustrative embodiment of a set according to the present invention.
Figure 2 is still another illustrative embodiment of a conjunct according to the present invention.
Figure 3 is a cross-sectional view of the length 2 taken along the line 3-3.
Figure 4 is a further illustrative embodiment of roasting according to the present invention.
Figure 5 is still another illustrative embodiment of a conjunct according to the present invention.
Figure 6 is still another illustrative embodiment of broiling according to the present invention.
Fiura 7 is an illustrative embodiment of an analemy. DETAILED DESCRIPTION OF THE INVENTION As used in the present description, "base" refers to a unit or unit that can act as a support surface and / or base for the present invention. In a non-limiting mode, the base can more, components or parts that can be activated, supplying additional energies associated with the package assembly, sensory interaction t. In another non-limiting modality, a star in the base or on it or lean on the base. In yet another case, a package comprises a controller.
As used herein, "consumer" refers to how much you can buy, make purchasing decisions or contemplate product. In a non-limiting mode, the consumer may be the product.
As used in the present description, "container" is a container, box, fastener, package, envelope, cardboard box, exterior, or any other form in which the placement of other devices or systems may be placed through the container. You can use a control system to activate and / or deactivate one or more sensory action. Without intending to be limited by theory, it is common to understand control systems, with many variants and logical or sequential trolleys, and feedback or linear controls. Automatic sequential trolling can trigger a series of actuates a correct sequence to perform a specific task. In the case of linear arrangement, a control loop can be arranged, which includes control and actuators, in such a way as to try to regulate a point of adjustment or reference value. The control systems in the US patents. UU num. 4,797,795, 7,233,831 and illustrative items that a control system can control are sensory and / or energy source.
In a non-limiting mode, a ase system can be integrated. For example, a control system may be printed on the surface by using electronic printing technology that results in industry experience. In another illustrative embodiment, retail sale can be made, such that the retailer has an active ticket product on display without the need to have a bathroom unit. In the embodiment illustrated above, the shelving unit will turn on the power source and the control system which are capable of sensory input in the package to provide the set of suitable packages for operation.
As used in the present description, "package assembly group of components that can be used alone or in combination for a packaging unit." In a non-limiting mode, a conjunctiva ignites a package, a base, a control system, a product and sensory reaction.
As used in the present description, "source of energy is any device or equipment that provides a power source to another." Those with experience in the industry will appreciate that the power to provide power or electrical output, or other form of energy to non-limiting modality, a source of energy generates a field to be used to generate electrons in a material to enter eto, material or substance destined for use by a non-limiting consumer, a product of the group can be selected qitas, napkins, facial towels, toilet paper, paper towels, baby gloves, feminine care products, ar products and combinations of these.
As used in the present description, "element of intera refers to any mechanism, equipment, apparatus, device or the like that at least a partial stimulation to one or more senses, which includes, sight, touch, taste and / or sound. In a non-limiting modality, sensory action may have the ability to illuminate (eg, enhance it) In another non-limiting mode, an interaction element is the ability to soundly activate (eg, provide a sound). non-limiting modality, an element of sensory interaction capable of activating in an odoriferous way (for example, it provides elder when activated).
As used in the present description, "element of interest is illuminated" or "device that is illuminated" or "element that is illuminated" can be configured to form letters, words, forms, animations and co s. Those with experience in the industry will appreciate that troluminescent can provide the benefits of a relativ e consumption, as well as a relatively low generation of thermal energy, cap a substrate, which can provide areas that light up and can flow more freely. , at the same time that it can be fed d ergy that supplies an electric field or a source of energy that is requested to the control system. Those with experience in the industry can also be fed in the same way other elements that are either organic LEDs or inorganic LEDs. Electromagnetic device devices are described in U.S. Pat. UU num. 6,361, 45,301, 7,227,313, 6,740,429 and 6,767,654. A device electroluminescen any form or color that is suitable for the desired application.
In a non-limiting mode, a plurality of sensory input can be used as a whole. For example, the plurality of elements that coordinate to illuminate sequentially, in unison, inter-tonately to form an animation. For example, it is possible to dispose of this kind of type is particularly useful for a box of facial towels or tissues.
As used in the present description, "interaction relates to the condition of an element or device that can be emitted." The odor-activating devices are described in U.S. Nos. 5,903,710 and 4,931, 224.
As used herein, "auditory interaction" dition of an element or device that can emit a sound to the positive of auditory activation is described in the patents of 41, 921, 5,063,698 and 6,260,703.
Without intending to be limited by theory, it is estimated that consumers consume more than one sensory interaction feature in the package or package, a package may have a plurality of devices configured to simulate a rainbow, and the package may comprise, in addition to auditory interaction, which reproduces the rainbow over Arlen and Harbinative, a container can have a plurality of devices electrified to simulate apples in a manzanero, and the container can ductivos on the outer or inner surface of a container, the base or For example, an element and / or sorial control system may be printed on a substrate, such as a plate, which is adhesive or mechanical on a container, base or other unit.
Without intending to be limited by theory, you can print ctronic by applying conductive inks by rotogravure printing, ink jet printing, flexographic printing, or anything that is known to those with industry experience on the surface of the package. In a non-limiting mode, it is possible to use different printing methods to apply the ink to the rime. It has been found that saving an amount means money using printed electronic circuits instead of using individually rich ones, such as resistors, light bulbs, cond ilar. An illustrative printed electronic circuit is described in the pate. no. 6,980, 196.
HE The base may provide additional functionality to the overall product. In a non-limiting mode, the base may contain devices that can provide a source of energy (e.g. power, an electric field, etc.) to the packaging assembly for the purpose of sensory interaction acti- vation and / or a controller. In one mode, turn on any circuit and / or component system needed from an electrical outlet. In another non-limiting mode, the base is any circuit and / or component system necessary to accept either a photocell or another device.
In another non-limiting embodiment, the base may comprise trol. For example, the base may have an integrated control system in which the control comprises an output that can control some character such as a sensory activation element that can be incorporated and attached, electrically coupled to the package, or somewhere in the assembly. / ase Although the modalities described above indicate that as a support unit or base for the package of the set, a man was contemplated; The magnet provides a magnetic field that then completes a sensorial interaction item, the energy source and the control system. ase The package can be designed in such a way that it can be mounted to the base. Non-limiting examples of a container of the present invention may include: a box, fastener, pack, envelope, cork, outer cover or combinations thereof that may be held, stored, held, provided (as well as combinations of and means of transport). In a way that does not limit the product of the group consisting of paper products, female products, wipes, paper towel products, household products, napkins, baby care products, products of Those with experience in the industry will appreciate any product, not just those listed, in the set of this invention.A package can comprise one or more sink opening access to a product stored there.
In another non-limiting mode, the package may purchase control. In the illustrative embodiment, the package may have a system therein, wherein the control system comprises an output, trol may control some additional characteristic, such as a sensory ration that may be incorporated in the package, or in some combination thereof. packaging, such as the base. The control system can be electric or other energy from a power source.
A package may further comprise an element of interest or that described above. In a non-limiting mode, the sorial element is illuminated as described above. In another embodiment of using a plurality of sensory interaction elements in conjunction the illuminating elements may be illuminated in unison, or multiply, to form an animated image. This animated image is a control system like the one described below. In a control mode, it is possible to control a plurality of interaction elements, a plurality of elements can be arranged that light up to simulate a series of lights in a garland or a tree. Alter to integrate directly into the container. For example, the sorial element may be adhered directly to the surface of the container. In limitation, the sensory interaction element may be printed on the container (ie, using an electroluminescent ink) as above.
The package may have any suitable shape for the example application, the package may have a cylindrical shape, wherein the base is an alternative shape, the base may be a polygon, such as a square, or omega, a triangle and combinations thereof. control topic In a non-limiting modality, the purpose of the system is to co-create the energy source in a suitable way to provide communication of sensory interaction. For example, a modality in the sensory interaction c comprises an electroluminescent material alternate to illuminate. In this example, the control system shifts the power source to alternating current. These systems sorial.
The control system can also provide the "sensory elements" for, for example, creating in the container, in this case, the energy of the source of energy to be poured into the proper form and then turned on and off with programmed action. desired to provide the animated effect will control other sensory effects, such as sound and control aroma.
In a non-limiting mode, the control system can be printed with conductive inks on a container or some other to complement the elements of sensory interaction. For example, it can be printed on the outer surface of a container, so ink in general (both conductive and non-conductive ink) can take the garland. A plurality of sensory interaction elements that are or electroluminescent devices can also be printed for the purpose of a series of lights in the garland. Therefore, the general image above of the package is that of a garland with lights, where at least everything to transfer energy from the energy source to the direct conductive touch control system. This can be found in the form of an eptculum if, for example, the system requires the troll energy source to be assembled or disassembled to use. In an illustrative mode of the energy source it can be transferred to the system of cont uctives, such as electric or magnetic fields, and thus eliminate ectaries directly from each other.
In a non-limiting embodiment of the packaging set, a source of energy can be provided directly or indirectly, an energy source can be directly connected co-trol. In another non-limiting mode, a power source generates a magnetic field that inductively activates the sensory control and ration system. You can select a power source from the direct outlet group, batteries, photocells, solar cells, linear power cells, switched power sources, or any source of e to those with industry experience, and combinations of these. In non-limiting environmental, the energy can be supplied by one or more assemblies to the base. The assembly 10 further comprises a placement on the outer surface 33 of the container 30. In the embodiment 40 it further comprises a plurality of individual sorial elements ("elements") 42 that are illuminated individually or cole together optionally comprising a plurality of products 35.
The elements 42 can be configured according to c may be suitable for the desired application. In the method 42 ments are configured to simulate sunlight rays. The control unit 32 may be provided as a separate unit in row, as illustrated in FIG. 1 A. The base 20 may comprise line 25 which provides an electric or magnetic field. Then p ??? inductively to the control system 32 disposed on the surface 30. In the illustrative embodiment, the power source 25 and the system are in electrical communication when the base 20 and the direct physical touch or when the base 20 is close, but not necessary or direct with the container 30.
The control system further comprises an output that illustrates illustrative, the control system 32 is printed on the surface 30 to simulate a cascade, and the elements 42 simulate the dew each. As illustrated in the embodiment of Figure 1 B, the elephants must be of the same shape or color.
Figure 2 is an illustrative non-limiting embodiment of an exemplary embodiment, the assembly 10 comprises a base 20 and a container 30. Furthermore, an animation 40 formed with a plurality of element 30 can be provided with a plurality of packaging products 10 further comprises a control system 32 (nte of energy 25 (Figure 4) that are integrated into the body pectivamente.
Figure 3 is a cross-sectional view of the length 2 taken along the line 3-3. The control system 32 and 32 are illustrated integrated in the interior surface of the container 30 and e 20, respectively.
Figure 4 illustrates another embodiment of the assembly 10, whereby, further, a first conductive unit 31 in trol 32 communication, and optionally the product 35. The elements form an ance comprises a magnet 70, wherein the complete magnet 70 a power source circuit 25 and the control system 32 when the package 30 is c When the circuit is completed, the elements 42 can be activated.
Figure 6 illustrates yet another embodiment of the assembly 10 in the package 30 is oblong.
Figure 7 illustrates one embodiment of the assembly 10, wherein the base 20 is a shelving for product in p orista. In the illustrative embodiment, a shelving source can be integrated for product at the retail point of sale, which can be The containers 30 can then be activated while being displayed on an orista. Without intending to be limited by theory, it is believed that a retail sale for retail point-of-sale product as a replacement base 30 can be sold separately from an individual base unit 20 (as illustrated in Figures 1-6) , but in spare 30 can still demonstrate its functionality to! consume uentra at a retail outlet. In addition, power can be configured 25 and / or the control system 32 can be properly disposed of the base or in an area within it.
Figure 9 is a cross-sectional view of the length 2 taken along the line 3-3. The control system 32 and 32 are illustrated integrated in the interior surface of the container 30 and e 20, respectively.
The dimensions and values described herein are described as strictly limited to the exact numerical values, and unless otherwise specified, those dimensions both the value mentioned and a functionally equivalent value example, a dimension described as " 40 mm "is intended to mean" ap mm. " All documents cited herein, including any related or reference patent application herein incorporated by reference as a whole, unless otherwise or otherwise limited. The appointment of any erse various changes and modifications without deviating from the spirit and ention. It has been intended, therefore, to cover in the claims the changes and modifications within the scope of the invention.

Claims (1)

  1. CLAIMS 1 . A package of packaging with sensory interaction q (i) a base comprising an energy source; (ii) a package containing a consumer product, the container being attached to the base in a disassemblable manner, comprising: • an exterior surface; Y, • an element of sensory interaction arranged externally; Y (iii) a control system having an outlet, in which control is integral with the container, wherein the control system s electrical communication with the sensory interaction element; Y where the sensory interaction element is capable of controlling the control system when the container is close to the base, ntrol is in electrical communication with the power source 2. The set of packaging with interaction are fotoluminescentes mentos and phosphorescent elements and combinations d 4. The packaging assembly with interaction is indicated 3, further characterized in that the package comprises a sensory interaction menu that is illuminated. 5. The package assembly with interaction is indicated 4, further characterized in that the plurality of sorial elements that are illuminated are combined cooperatively to form a 6. The package of packaging with sensory interaction of l also characterized because the image is an animation. 7. The package of packaging with sensorial interaction of C preceding indications, further characterized in that the package complies first conductive unit that is in electrical communication ría; the base further comprises a second conductive unit which is electrically connected to the control system, and further characterized by a conductive unit and the second conductive unit is capable of entering the 8. The package of packaging with sensorial interaction d preceding claims, further characterized by compiling
MX2011000473A 2008-07-14 2009-06-25 Packaging assembly having a sensory interactable element. MX2011000473A (en)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US12/172,421 US20100006462A1 (en) 2008-07-14 2008-07-14 Packaging assembly having a sensory interactable element
PCT/US2009/048630 WO2010008914A1 (en) 2008-07-14 2009-06-25 Packaging assembly having a sensory interactable element

Publications (1)

Publication Number Publication Date
MX2011000473A true MX2011000473A (en) 2011-02-24

Family

ID=41170154

Family Applications (1)

Application Number Title Priority Date Filing Date
MX2011000473A MX2011000473A (en) 2008-07-14 2009-06-25 Packaging assembly having a sensory interactable element.

Country Status (14)

Country Link
US (1) US20100006462A1 (en)
EP (1) EP2301007A1 (en)
JP (3) JP2011527977A (en)
KR (1) KR101217332B1 (en)
CN (1) CN102089797A (en)
AU (1) AU2009271232B2 (en)
BR (1) BRPI0915495A2 (en)
CA (1) CA2730282C (en)
IL (1) IL210609A (en)
MX (1) MX2011000473A (en)
MY (1) MY163895A (en)
NZ (1) NZ590457A (en)
RU (1) RU2506652C2 (en)
WO (1) WO2010008914A1 (en)

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RU2506652C2 (en) 2014-02-10
IL210609A (en) 2015-03-31
CN102089797A (en) 2011-06-08
AU2009271232A1 (en) 2010-01-21
JP2017145061A (en) 2017-08-24
MY163895A (en) 2017-11-15
JP2014094784A (en) 2014-05-22
US20100006462A1 (en) 2010-01-14
IL210609A0 (en) 2011-03-31
EP2301007A1 (en) 2011-03-30
CA2730282C (en) 2015-10-06
AU2009271232B2 (en) 2014-09-11
KR20110030583A (en) 2011-03-23
JP2011527977A (en) 2011-11-10
BRPI0915495A2 (en) 2015-11-10
CA2730282A1 (en) 2010-01-21
KR101217332B1 (en) 2012-12-31
RU2010154019A (en) 2012-08-20
NZ590457A (en) 2014-01-31

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