RU2310492C2 - Label - Google Patents

Abstract

FIELD: goods promotion means made in the form of special labels, stickers, coupons equipped with coded information and attached to goods or packages.

SUBSTANCE: label has base consisting of upper and lower layers detachably connected with one another with their reverse and face sides, respectively. Reverse side of lower layer is adapted for non-detachable connection to good or its package, and upper layer with coded combination of symbols and label identification data has local zone separated along the entire contour from material of upper layer while being held on lower layer and forming window in upper layer upon separation of upper layer from lower layer. Part of symbols of label identification data is positioned on reverse side of local zone detachably held on lower layer. Label is used not only for playing games but also for enabling determination of goods authenticity by finding out goods manufacturer from coded information.

EFFECT: wider operational capabilities and provision for preventing selling of infringing goods.

3 cl, 3 dwg

Description

The invention relates to means of popularizing goods with the aim of increasing their sales by placing on them or their packaging special labels, stickers, coupons with encoded information placed on them, allowing them to be used after purchasing goods for playing games, and also allowing them to be used in case of the need to determine the authenticity of the goods by establishing the encoded information of its manufacturer.

Currently, to stimulate the sale of goods, events on the participation of a wide range of goods in various gaming events have become quite widespread. For this purpose, game products, usually made in the form of labels, coupons, etc., on which there are game symbols, are placed on goods in respect of which they stimulate their sales or on their packaging. Typically, the buyer automatically becomes the buyer of the product on which there is a label. Additional units of the product being played or other prizes provided for by the rules of the game may serve as a win.

Considering that game funds of this type have game fields in which game symbols are located (winning and non-winning), it’s quite natural for the buyer’s desire to familiarize himself with the game symbols placed on the tool and to select goods with winning symbols for the game means for purchase, therefore a very important task is the development of tools for the game, providing reliable protection of game information before purchasing a product.

In addition, a very important task is to carry out activities that facilitate the identification of a given product or products of a particular manufacturer from the same type (often counterfeit) products of other manufacturers, or where the manufacturer is not indicated. This becomes all the more important, since currently the number of counterfeit goods sold to customers is very large. This, in particular, applies to perfumes, alcohol, food, audio and video media, medicines, etc. Therefore, when carrying out activities aimed at increasing sales of goods, along with the development of funds to increase sales, it is necessary to carry out activities that ensure protection of goods sold.

A well-known media game information for instant prize drawing upon purchase of goods, made in the form of a basis of arbitrary shape, divided by a weakened line into two parts. One part has an adhesive layer on the back for attaching to the product or its packaging. On this part there is a field not opened by the buyer containing information about the prize or the absence thereof. Information about the prize can be made in the form of letters, numbers or other symbols.

On the other part of the medium there is a field covered by a masking layer to be removed, on which prize information is expressed, expressed in an additional number of units of goods similar to those purchased.

On both parts of the carrier there is an identification code of the company selling the goods and an identification code of the goods.

To conduct the draw, the organizers of the game first determine the number of prizes for each individual category of goods, which is a certain percentage, and indicate it on both parts of the carrier.

After purchasing the product on which the game media is attached, the buyer can immediately free the field from the erased layer and determine the presence or absence of a win. The buyer may also present the winning medium in time indicated on the medium, but it is necessary to have both parts of the medium.

To receive a prize, the organizer of the game opens an unopened field and, if the game information placed on it matches the game information of the field opened by the buyer, the buyer receives a prize in accordance with the rules of the game.

(See RF patent No. 2138310, class A63F 3/06, 1999).

As a result of the analysis of the implementation of this medium, it should be noted that the implementation of the basis of two parts, the information on which practically duplicates each other, significantly increases the size of the information medium, and therefore reduces the range of goods for which it can be used to stimulate sales.

It should also be noted that during transportation or warehousing of goods, the identification codes indicated on the basis of this code may be damaged and goods with this carrier purchased by a bona fide buyer cannot be considered winning even if the game symbols of the parts of the base coincide, which discredits the game and does not lead to sales promotion on which there is a given medium, but to the exact opposite result.

In addition, taking into account the trading system prevailing at most large trading organizations, when a buyer independently chooses a product on the trading floor, and settles before leaving the room at the checkout center, he has enough time to remove the masking layer from the playing field and make sure that the absence of a win hidden under it and to select for purchase only that product on which the prize is placed, which undermines the principle of the game and not only does not increase profit from the sale of goods, but turn leads to losses. The application of the identification codes of the enterprise producing the goods to the game information carrier is traditional and can easily be reproduced by unscrupulous persons.

A known label is made in the form of a base, on the front side of which a playing field is formed representing a set of cells with game symbols located in a predetermined combination and covered by a masking layer with the possibility of its removal. The masking layer is made of foil and can not be removed without its destruction.

Game symbols are made in the form of images of playing cards, which, according to the applicant, increases interest in the game due to the recognition of the symbols. Game symbols can also be numbers, letters, images of objects. Each game symbol is covered with a protective layer of varnish, which is designed to protect game symbols from damage when the masking layer is removed by the player.

On the front side of the label is applied its identification symbol, made in the form of a set of numbers and / or letters.

The back of the label contains information about a winning game symbol or a winning combination of game symbols, covered by a transparent release coat with low adhesive ability to glue, by which it is attached to the package or product. Separation coating provides the ability to separate the label from the packaging or product under normal physical human efforts.

To exclude the possibility of unauthorized players familiarizing themselves with the game symbols from the back of the label to the light in transmitted light, a protective tool in the form of a masking grid that is located at least opposite the surface of the playing field is applied to the back of the label. The masking net is covered with a layer of foil.

The base of the label can be made of metallized paper.

The buyer who purchased the product, such as a bottle of beer with a label, automatically becomes a participant in the game.

The player of his choice removes (erases) the masking layer from one, two or more game cells of the game field. In the cells opened by the player, game symbols are opened, made, for example, in the form of playing cards. Next, the player gets acquainted with information on the winning symbol or winning combination of symbols located on the back of the label.

If the opened cells are not winning, then the player can check for a winning combination of game symbols by opening all the game cells. If the combination of game symbols opened by the player is winning, the player removes the label from the product and presents it to receive the prize due.

(See RF patent for utility model No. 34388, class A63F 3/06, 2003) - the closest analogue.

As a result of the analysis of the implementation of this label, it should be noted that the information on this label is placed both on the front and on its reverse side, which allows to reduce its size, and thereby expand its scope for placement on relatively small goods and / or their packaging.

The game information of the label is protected both from the front side (removable masking layer) and from the back (camouflage net and masking layer of foil), which complicates unauthorized familiarization with the game information placed on the playing field of the label. However, as in the case indicated above, the outer mask layer from the game cells can be partially removed due to damage, unauthorized erasure, including by the buyer without purchasing the goods, and in order to search for a winning combination of game symbols, but the most important thing is that this label can be separated from the product and taken out by the buyer from the trading floor, after which the unscrupulous buyer opens the playing field and receives a win (if the combination of symbols he opened turned out to be winning) without buying pa. In addition, the identification number placed on the label can be easily reproduced.

The objectives of the present invention is to develop a label having small dimensions, which, in addition, reduces the cost of its production, and most importantly, allows, firstly, to reliably protect game information placed on the device from unauthorized access, and to exclude the possibility of using this device without purchasing goods, on which he placed, and secondly, to ensure the protection of the goods being sold from fakes and to ensure the identification of its manufacturer (seller).

The tasks are ensured by the fact that in a label made in the form of a base, on which the coded combination of characters and identification data of the label are placed, it is new that the base is made of two layers, upper and lower, detachably connected to each other respectively on the reverse and front sides , a local zone is formed on the upper layer, separated in its contour from the material of the upper layer, and the encoded combination of symbols and device identification data are located on the reverse side of the upper layer, part of the identification data symbols is placed on the back of the local zone, and the back of the lower layer has the possibility of one-piece connection with the product or its packaging, while the encoded combination of characters can represent game characters, and coupons can be made on the back of the upper layer identification symbols, among which are images of symbols placed in the circuit of the local zone.

When conducting patent research, no solutions were identified that are identical to the claimed, and therefore, the claimed label meets the condition of patentability “novelty”.

The essence of the claimed invention does not follow explicitly from the prior art, and therefore, the claimed invention meets the condition of patentability "inventive step".

The information set forth in the application materials is sufficient for the practical implementation of the invention. For the manufacture of labels used materials known to specialists, adhesives.

Label manufacturing techniques are also known to those skilled in the art.

The use of these labels by the players also does not present any difficulties for them.

The essence of the claimed invention is illustrated by graphic materials on which:

figure 1 - the front side of the upper layer of the label;

figure 2 - the back side of the upper layer of the label;

figure 3 - the front side of the lower layer of the label.

The label is made in the form of a base 1, consisting of two layers: the upper "a" and the lower "b". Layers "a" and "b" have the ability to connect with each other with the possibility of separation with the application of a slight physical effort, for example by means of glue.

When layers “a” and “b” are connected to each other, the back of layer “a” is glued to the front of layer “b”.

The shape of the base can be very diverse (round, oval, multifaceted, etc.). The size of the base can also be the most diverse. The appropriateness of the size and shape of the base can be determined by the type of product to which the label is attached.

As the material from which the base is made, paper, foil, film, etc. can be used.

Layers a and b can be made of the same material or of different materials.

Part of the front side of the upper layer “a” of the base 1 is covered with a protective hologram 2. On the hologram-free part of the front side “a” there is a field 3 for placing verbal and digital information on it, for example, the name of the lottery, its motto, as well as advertising and game labels .

A local zone 4 is formed on the “a” layer of the base. The local zone 4 is separated in its contour from the material of the “a” layer and, with the parts of the base glued together, is held by glue on the front side of the “b” part.

On the front side of layer “a”, the game inscription “Game inside” can be placed.

On the back of layer “a” there is an encoded combination of characters 5 of this label. As game symbols can be used numbers, letters, their combinations, graphic elements, etc.

The identification data of the label, its individual number 6, is also placed on the back of layer “a”, and its series 7 in the local area loop. On the back of layer “a”, coupons 8 can be made along its outer contour, on which the same series are placed labels are signs, among which there are signs identical to the signs of the series of labels.

On the front side of layer “b” there is information about the manufacturer of the product on which the label is placed, information about the manufacturer of the label, as well as information about the organizer of the lottery (if the label is intended for lotteries), and it is also possible to place the game inscription “series in the upper layer, delete. "

To conduct a game or to protect the goods, the label on the back of the layer “b” is attached inextricably to the product or its packaging, for example, with glue.

The buyer who bought the product automatically becomes a participant in the game (if the label is a game). After reviewing the rules of the game and the game inscription on the front side “Game inside”, the player separates layer “a” from layer “b”, which remains on the product or packaging. When layer “a” is separated from layer “b”, local zone 4 remains on the lower layer, and a window forms in its place on the upper layer.

Then the player, following the game caption on the front side of layer “b” “Series, delete in the upper layer” - separates the local zone 4 from the front side of the layer “b” and gets acquainted with the series assigned to the label placed on the back of the local zone, after which the player extinguishes those coupons 8 in which signs matching the series of the given label are placed, after which the player saves only the layer “a” of the label, which is the game.

After the rally, in case the combination of coded symbols (which in this case are game symbols) of layer “a” turned out to be winning, the player presents this part of the label to receive a win. The organizer of the game compares the identification number of the label and its inherent series (the database determines the signs of a series of redeemed coupons). In case of coincidence of the identification data presented to the player with the labels laid down in the database, the player receives a win. The gain can be a sum of money, directly additional units of goods equipped with this device or other winnings provided for by the rules of the game.

The advantage of this label is the rational placement of information on it on layers, which allows you to reduce the size of the label. Fulfillment of the basis of the label in two layers and placement of game information on the top layer allows you to use only the top layer of the base in the game after purchasing the product without resorting to the use of the product or packaging, which is very convenient for both the player and the organizer of the game.

It is also very significant in the implementation of the label that even after removing the detachable part of the base from the packaging or product, an unscrupulous buyer does not get full access to the game information of the device. To do this, he also needs to separate the local zone, which remains on the bottom of the device, which is associated with the cost of additional time, which with a well-organized trading system, an unscrupulous buyer does not have.

If the label is not intended for the game, but, for example, to determine the authenticity of the product, then it is attached to the product or its packaging. To determine the authenticity of the goods, the top layer of the label is removed and the encrypted name of the manufacturer is determined by the encoded combination of characters. Naturally, if the combination of characters does not match the information base available, for example, from the label manufacturer, then in this case the product being sold is counterfeit. Fulfillment of game inscriptions and coupons on the label in this case is not mandatory, unless the same label can be used to conduct the game and to establish the authenticity of the goods.

Claims (3)

1. A label containing a base made of upper and lower layers detachably connected to each other by the reverse and front sides, while the reverse side of the lower layer is made with the possibility of one-piece connection with the product or its packaging, and the upper layer, on the reverse side of which placed an encoded combination of characters and identification data of the label, has a local area, made separated in its contour from the material of the upper layer with the possibility of holding on the lower layer and form window in the upper layer when separating the upper layer from the lower, and some of the symbols of the identification data of the label is placed on the back of the local area, held on the lower layer with the possibility of separation. 2. The label according to claim 1, characterized in that the symbols of the encoded combination are made in the form of game symbols. 3. The label according to claim 1, characterized in that on the back of the upper layer there are coupons with identification symbols, among which are symbols located in the local area circuit.

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