RU20247U1 - GAME PRODUCT PARTY - Google Patents

Description

 ; , / t J, f IPC 7 A 63 F 3/06

GAME PRODUCT PARTY

The utility model relates to devices for mass advertising if.

Advertising games have been widely distributed in all countries of the world. The use of advertising games in the sale of goods can significantly increase sales. As a rule, for conducting advertising ifs, batches of goods are equipped with devices for the game, which are used as: containers, packaging or package insert, tag or label for goods.

There is a known consignment of goods with funds for holding a game, the information on which is contained in the description of the invention “Protected coupon distributed on packaging 1, containing goods, each of which has a device for the game, which is part of the packaging of goods, and is applied to each device for ifa a game sign indicating the presence or absence of a prize, while the game sign is disguised with the possibility of unmasking.

A well-known consignment of goods with the means for the game is used in a sedating manner. Customers purchase goods and unmask each one on their device for playing an If sign. In the case when an If sign indicates a prize, the buyer separates the part of the product packaging containing the If sign, they are a device for the game, and transfers it to the organizer of If. The ifa organizer, after verifying the authenticity of the device for the game, gives the buyer a prize.

An advantage of a well-known consignment of goods with means for playing a game is that the consignment of goods contains means for conducting a game, using which buyers of goods can win a prize. The opportunity to win a prize is an additional incentive for buyers to purchase goods. Thus, an increase in sales is achieved.

Significant disadvantages of the well-known consignment of goods with the means to conduct the game are: low customer confidence in the results of the ifa using devices for the game and low level of entertainment of the game. Low confidence in the results of the game is due to the fact that buyers who have not received a prize will always have a suspicion that the organizers of the game have applied game signs indicating the absence of a prize to the vast majority of IF devices. Low level

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The fun of the game is due to the fact that buyers of goods have the belief that they can in no way affect the results of the game.

The closest analogue to the claimed utility model is a batch of goods with means for carrying out Ifa, produced by Pepsi-Cola 2 company, containing goods that are two-liter bottles of Pepsi-Cola drink, some of which have a device for ifa, which is part packaging in the form of a lid, on which an identification mark and an If sign designating a prize are applied. And ifa signs on the device for the game are masked with the possibility of unmasking, that is, signs are applied on the bottom of the lid. At the same time, game characters are from a set of different ifa characters, which consists of four game characters: “calendar,“ 100 rubles, “1000 rubles and“ 100 000 rubles.

Signs of the prototype, which coincides with the essential features of the claimed utility model, is that a batch of goods with means for carrying out an ifa contains goods, of which at least part consists of goods, each of which has a device for ifa, which is part of the container, and each of the IF devices has an identification mark and an IF sign from a set of different IF signs.

The described batch of goods with funds for carrying out ifa is used as follows. Buyers buy a drink, and I turn off the lids from the bottles, thereby unmasking the IF signs. Then each customer presents his lid to the organizer of the game, who checks for the presence of an identification mark on the lid and issues a prize to the buyer, indicated by an if sign. That is, buyers purchase goods that have a device for ifa. Then, buyers separate the device for the game from the goods and present it to the organizer of the game. After checking the presence of an identification mark on the ifa device, which determines the affiliation of the ifa device to this batch of goods, the game organizer gives the buyer a prize indicated by the ifa sign.

An advantage of a known consignment of goods with means for playing a game is that the consignment of goods contains means for conducting a game, using which buyers can win a prize. The ability to win a prize is an additional incentive to purchase goods. Thus, an increase in sales is achieved.

We have ifa devices and low ifa entertainment. Low confidence in the results of the game is due to the fact that supporters who do not receive a prize will always have a suspicion that the organizers of the game have applied to the vast majority of devices for the game if signs indicating the absence of a prize. The low level of entertaining ifa is due to the fact that buyers of goods have the belief that they can in no way affect the results of ifa.

The utility model is based on the task of creating a consignment of goods with the means to conduct a game, which provides an increase in sales of goods by increasing the fun of the advertising game and confidence in its results.

The task set in the basis of the utility model is solved by the fact that a batch of goods with means for carrying out an ifa contains goods, of which at least part consists of goods, each of which has a device for the game, which is at least part packaging of the product or part of the package insert of the product, or part of the product packaging, or part of the product tag, or part of the product label, and on each of the devices for ifa, an identification mark and a game mark from at least one set of different ifa characters are applied, according to climbed According to the new model, each set of game signs consists of three game signs, and each of the game signs of the set takes precedence over one game symbol of the set, while the devices for the game form prize signs, and each prize sign denotes a prize and consists of at least two devices for ifa.

The execution of a batch of goods with means for playing a game containing goods, of which at least part consists of goods, of which there is a device for the game, which is at least part of the packaging of the goods or part of the insert in the packaging of goods, or containers of goods, or part of the product’s tag, or part of the product’s label, and on each device for the game an identification mark and a game mark are applied, it allows for a game to be held with buyers of goods of a given batch, and thereby interest them to purchase goods of this manufacturing or trading enterprise, hereinafter referred to as the "enterprise.

The fact that on each of the devices for the game there is an IF sign of at least one set of different IF signs, and each set of IF signs consists of three IF signs, and each of the game characters in the set takes precedence over one IF sign of the set, allows you to provide customers with the opportunity to proc

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To play a game with each other, in the described utility model that an if sign takes precedence over another play sign means that when the two iff characters are equal, the game sign that takes precedence wins. The fact that the set consists of three different ifa characters, and each of the ifa signs of the set takes precedence over only one game character of the set, provides “fugue priority. That is, the first game character takes precedence over the second game character, the second game character takes precedence over the third game character, and the third If sign takes precedence over the first If sign. This ensures that none of the game signs of the set is more preferable for the buyer, since all of the If's signs of the set make it equally likely to provide a premium. Ifa buyers with each other as follows. Two customers present to each other the devices for playing each of them and compare the game signs on the devices for ifa. The customer who has the game mark on the ifa device having priority over the game mark on the ifa device on the ifa partner wins. And the losing partner in the game passes the winner their device for the game. Ifa buyers with each other provides the buyer with the conviction that, knowing the psyche of the partner, he can influence the results of ifa. Due to this, an increase in the entertainment of Ifa is achieved.

The fact that the devices for the game form prize signs, and each prize sign denotes a prize and consists of at least two devices for the game, makes it possible to receive a prize by accumulating devices for ifa by winning them from other customers. Thus, the prize draw is not carried out by the enterprise, but by the buyers themselves, which ensures an increase in their confidence in the results of the game.

A batch of goods with funds for the game, made according to the utility model, is used as follows. Buyers purchase goods and separate devices for ifas from them. Then each of the buyers finds a partner in the game, and present each other their device for the game. Then they compare the game signs available on the devices for the game. A customer whose gaming sign takes precedence over an if sign on the device for his partner's ifa wins. The loser buyer hands over his ifa device to the winner. In the case when the game partners on the devices for the game have the same signs, the “draw. Ifa is repeated using other devices for the game. Or each of the buyers attracts a new partner for Ifa. Having accumulated for

the game account the required number of devices for ifa, the buyer forms a prize sign from them and presents it to the company. The company checks the presence of the identification mark on the kayayod from the gaming devices included in the prize mark and issues a prize to the customer, indicated by the prize mark.

Together, all the essential features of the utility model provide for the creation of a batch of goods with the means to conduct the game, which provides increased sales of goods by increasing the fun of the advertising game and confidence in its results.

The utility model is illustrated by drawings:

In FIG. 1. shows a section of the goods, in the packaging of which there is an insert, which is a device for the game;

In FIG. 2. The product is shown in packaging, part of which is a device for the game;

In FIG. 3. shows a set of different game characters made in the form of images of different objects;

In FIG. 4. shows a set of different game characters made in the form of images of different geometric shapes;

In FIG. 5. depicts a set of different game characters that have different colors.

According to the described utility model, a batch of goods with means for carrying out an ifa contains goods 1 (Fig. 1), of which at least part consists of goods 1, each of which has a device for playing 2, which is at least part of packaging 3 of product 1 or part of the insert in packaging 3 of product 1, or part of the packaging of product 1, or part of the tag of product 1, or part of the label of product 1, and on each of the devices for ifa 2 identification mark 4 and game mark 5 are applied; 6; 7 of at least one set (Figs. 3, 4, 5) of different game characters 5; 6; 7, and each set (Fig. 3, 4, 5) of game characters 5; 6; 7 consists of three game characters 5; 6; 7, and each of the If signs 5; 6; 7 sets (Figs. 3, 4, 5) take precedence over one game mark 5; 6; 7 set (Fig. 3, 4, 5), while the device for the game 2 form prize signs, and each prize sign denotes a prize and consists of at least two devices for game 2.

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The device for ifa 2 is at least part of the packaging 3 of the product 1 (Fig. 2), or part of the insert in the packaging 3 of the product 1 (Fig. 1), or part of the packaging of the product 1, or part of the product tag 1, or part of the label product 1. The device for ifa 2 should be relatively easy to separate from the product 1. In the case when the device for the game 2 is part of the whole, for example, part of the package 3, to facilitate its separation, it is advisable to perforate 8, as shown in FIG. 2. The device for the game 2 may have any shape, for example, made in the form of a rectangular card, disk, ball, cube, etc. In this case, the device for the game 2 must be reliably connected to the goods 1, so that it can be separated by the effort of the buyer after the acquisition of goods 1.

The device for game 2 forms prize signs, of which the prize is designated and consists of at least two devices for ifa 2. The number of devices for game 2, as well as with what individual features of the device for ifa 2 should be included in each prize sign , is determined at the stage of designing a batch of goods 1. For example, a prize can include devices for ifa 2, which have any identification signs 4 and any game signs 5; 6; 7. Or vice versa, each of the devices for the game 2, which is part of the prize sign, may have strictly defined identification marks 4 and / or iff signs 5; 6; 7. Prize marks may indicate any prize: goods and / or services; the right to participate in contests, quizzes or games; etc. A prize may also be that devices for game 2 are an integral part of a set of devices for obtaining admission to anything, for example, receiving other prizes.

The device for the game 2 may have anti-counterfeiting elements. However, in order to avoid fakes, it is most expedient to design a batch of goods 1 so that the total cost of devices for Ifa 2, which are part of the prize sign, is less than the value of the prize designated by it.

Identification mark 4 is made in the form of signs, inscriptions, drawings, as well as any other images that make it possible to identify the device for Ifa 2 to a specific consignment of goods 1 or goods 1 of a manufacturing or trading company that produces or sells it using identification mark 4. It is most advisable to use the image of a trademark or its emblem as an identification mark 3. For example, in FIG. 2 identification mark 4 is made in the form of the emblem of the project “Special sales system, author

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E. Tolshmyakova. As an identification mark 3, as an option, an If sign 5 can be used; 6; 7 or part thereof. Identification mark 4 may be the same on devices for game 2 of all types of goods 1 included in the batch of goods 1 or be individual for individual types of goods 1.

Game sign 5; 6; 7 can be made in the form of signs, inscriptions, as well as any other images. For example, in the form of images of objects (Fig. 3), geometric shapes (Fig. 4) or indicated on the surface of the device for the game 2 by painting it (Fig. 5). Game sign 5; 6; 7 can be masked with the possibility of unmasking, by means of a lightproof, easily removable masking layer or by other means. However, it is more preferable when the game mark 5; 6; 7 is not masked as shown in FIG. 2. On each of the devices for game 2, a game sign 5 is applied; 6; 7 of at least one set (Figs. 3, 4, 5) of different game characters 5; 6; 7. Moreover, each set (Fig. 3, 4, 5) consists of three game characters 5; 6; 7. For example, a set (Fig. 3) of game characters 5; 6; 7 consists of three game characters 5; 6; 7, of which one game sign 5 - "scissors is made in the form of an image of scissors, the second game sign 6 -" paper is made in the form of an image of a sheet of paper and the third game sign 7 - "stone is made in the form of an image of a stone. from game characters 5; 6; 7 sets (Figs. 3, 4, 5) take precedence over one game mark 5; 6; 7. So game sign 5 - “scissors defeats game sign 6 -“ paper, game sign 6 “paper defeats game sign 7 -“ stone, and game sign 7 - “stone defeats game sign 5 -“ scissors. Thus, the "circular priority of the game characters 5; 6; 7 sets (Figs. 3, 4, 5), in which none of the iff signs 5; 6; 7 is not preferable for buyers, since all the signs are 5; 6; 7 sets (Figs. 3, 4, 5) make it possible to provide a win with equal probability. Use for applying to the device for the game 2 more than one set (Fig. 3, 4, 5) of game signs 5; 6; 7 allows you to diversify the game, but significantly complicates its perception. The number of sets used (Fig. 3, 4, 5) of game characters 5; 6; 7, the number of each individual game mark 5; 6; 7 on the devices for the game 2 is installed at the stage of designing the consignment 1. In order to diversify the game using the devices for the game 2 it is possible when the game sign 5; 6; 7 will additionally have any significance. For example, one game sign 5 will have 10 points, the second ifa character 5 will have 100 points, etc., and in various combinations of game signs 5; 6; 7. However, this will lead to

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complicating the game, and accordingly, reducing the number of its participants. That is, it is possible, but not advisable.

The product 1 is made in such a way as to enable reliable connection with the device for the game 2, and at the same time with the possibility of its simple separation from the product 1 without damaging the product.

A device for a game 2, which is at least a part of a package 3 of a product 1 or a part of an insert in a package 3 of a product 1, or a part of a container of a product 1, or a part of a product tag 1, or a part of a product label 1, is performed on specialized equipment, which produce packaging 3, inserts in packaging 3, containers, tags or labels of goods 1.

Identification mark 4 and If sign 5; 6; 7 are made with tipofaf ink on conventional printing equipment. It is also possible to emboss them on the surface of the device for Ifa 2 or by pressing the foil.

Consider how to solve the problem posed as the basis of the climbing model, using the example of a consignment of goods with means for playing a game (Figs. 1, 3) containing goods 1 in package 3. Each of goods 1 has a device for game 2, which is an insert in packaging 3 of the goods 1. On the devices for the game 2, an identification mark 4 is applied in the form of an image of the trademark of the manufacturing enterprise that produces the goods 1, as well as the game mark 5; 6; 7 from the set (Fig. 3) of game characters 5; 6; 7, consisting of different game characters 5; 6; 7. One Ifa 5 "scissors sign is made in the form of an image of scissors, the second game sign 6 -" paper is made in the form of an image of a sheet of paper, and the third ifma sign 7 - "Stone is made in the form of a stone image. At the same time, the game sign 5 - “scissors takes precedence over the game sign 6 -“ paper, ifo sign 6 - “paper takes precedence over the game sign 7 -“ stone and game sign 7 - “the stone takes precedence over the ifa sign 5 -“ scissors. And devices for game 2 form a prize sign denoting a prize - “a computer, while the prize sign consists of 1000 devices for game 2.

A batch of goods with funds for the game, made in accordance with the considered example of its specific performance, is used as follows. Buyers can purchase goods 1 manufactured by various manufacturing enterprises. However, since, using product 1 of this manufacturing enterprise, they can get a computer, ceteris paribus, buyers will prefer to purchase product 1 from a consignment of goods 1, made in accordance with the described example. Each of the buyers, after purchasing the product 1, opens the package 3 and extracts from it the product 1, which is used for its intended purpose, and the device for the game 2, which is an insert in the packaging 3 of the product 1. Despite the fact that in order to receive a prize the buyer you need to collect 1000 devices for game 2, forming a prize sign, he has a chance to get a prize, having only one device for game 2, at the expense of ifa with other buyers. To this end, the buyer finds an ife partner who also has a device for playing 2. Then, the customers present each other their device for playing 2 to each other and compare the available iff signs 5; 6; 7. The buyer who has an IF sign 5; 6; 7 takes precedence over If 5; 6; 7 on the device for ifa 2 partners in the game. For example, for one buyer on the device for game 2, there is an If sign 5 - "scissors, and for the second buyer - an If sign 6 -" paper. Accordingly, the first buyer wins, because he has an Ifa 5, which takes precedence over the game 6 on the device for the game 2 of the second buyer. The proponent buyer gives his device for game 2 to the winner. Since the buyers play with each other, they have a psychologically reasonable belief that, knowing the psyche of the partner in the game, you can secure a victory for yourself. Thus, customers are convinced that they can influence the results of the game, and this, in turn, significantly catches the interest of Ifa. At the same time, the loser buyer absolutely trusts the results of the game, since he himself is a direct participant in the roster of devices for ifa 2. The buyer, who has accumulated 1000 devices for game 2 through the purchase of goods 1 and games with other customers, presents them to the company for a prize. The company checks the presence of the identification mark 4 on each device for the game, and gives the buyer a prize, in this example - “computer.

Together, all the essential features of the utility model provide for the creation of a batch of goods with the means to conduct the game, which provides an increase in the sales of goods 1 by increasing the entertainingness of the advertising game and confidence in its results.

Claims (1)

A batch of goods with means for playing a game, containing goods, of which at least part consists of goods, each of which has a device for the game, which is at least a part of a product packaging or a part of an insert in a product packaging, or a part containers of goods, or part of a product’s tag, or part of a product’s label, and on each of the game devices an identification mark and a game mark from at least one set of different game signs are applied, characterized in that each set of game signs consists of three games characters, and each of the set of game indicia has priority over a set of game indicia, the game devices form prize marks, and each mark represents a bonus prize and consists of at least two game devices.