RU78435U1 - ADVERTISING AND INFORMATION CARD - Google Patents

Abstract

The utility model relates to the field of printing and can be used for games, presentations, contests, promotions in order to promote goods and services, etc. An advertising information card contains a basis on which there are fields for placing text and / or graphic information on them. The base is made of at least two sheets connected with flat surfaces to each other with the possibility of separation, and the fields are made on the front and back sides of each sheet of the base. 6 c.p. 4-ills

Description

The utility model relates to the field of printing and can be used for games, contests, presentations, lotteries, promotions in order to promote goods and services, etc.

Currently, there are a large number of advertising and information products (cards, tickets, booklets) that have different purposes, including tickets for games (lottery tickets), traditionally made in the form of a base, on which are placed game characters covered by a removable masking layer, and there are also fields that indicate the name of the game (lottery), information about its organizer, rules of the game, other related thematic and advertising information. Typical representatives of such printing products are presented in patents: RF №9755, RF №15086, RF 5929, RF 29474, RF 45932, RF 2160622, EP 0048961.

Quite often, this product implements several purposes, that is, they are combined. In this case, traditional products are used as a basis, which are characterized by all their characteristic properties, and additional means are placed on them that expand the functionality.

Typical representatives of such printing products are: a ticket - a game card (published application of the Russian Federation No. 95106154); beer label - lottery ticket (RF patent No. 34388); greeting card with a playing field (RF patent No. 21872). These printing products, in addition to their intended purpose (transportation, identification of a drink, congratulations) contain funds for the drawing of prizes.

Known game card made in the form of a base, square or rectangular in shape, on the front side of which there are fields with

main and additional game elements made in the form of numbers, and the additional game field is made in the form of a sticker on the base, on the back of which there is a field with information of service and / or information nature.

(see RF patent No. 29474, class A63F1 / 04, 2003) - the closest analogue.

As a result of the analysis of the well-known game card, it should be noted that its use involves carrying out games with a prize draw and advertising events.

However, the functionality and demonstration capabilities of this card are very limited. This is due to the fact that the presence on the front side of the two playing fields does not allow placing related information, such as game rules, information about prizes, about the organizers of the game. Thus, expanding the functionality of the card by providing an advertising function leads to significant inconvenience in the game.

In addition, after the game, the product is thrown away, since it does not have any additional properties suggesting its further use.

The objective of this utility model is to develop an advertising information card that is compact in size, but at the same time has significant functionality and a simpler technology for manufacturing the base, which allows it to be used in various fields of activity for various events.

The task is ensured by the fact that in an advertising information card containing a base on which there are fields for placing text and / or graphic information on them, the new one is that the base is made of at least two sheets connected by flat surfaces to each other with the possibility of separation, and the fields are made on the front and back sides of each sheet of the base, and on the connected sheets of the base can be placed means having

the possibility of destruction upon separation of the sheets, and on the front side of the top sheet, an additional field with at least one game cell with a game symbol covered by a removable masking layer can be made. Based on this, an identification code can be executed, while the main field of the front side of the top sheet is intended to contain text and / or graphic information related to the subject of the event, and the reverse field is for the plan of the event and / or rules for the drawing of prizes, and the field the bottom sheet is intended for placement of a graphic image, and the reverse - for advertising or reference information - a calendar, road map, etc.

When conducting patent research from the prior art, no solutions were identified that are identical to the claimed, and therefore, the claimed utility model meets the eligibility condition “novelty”.

The information set forth in the application materials is sufficient for the practical implementation of the utility model.

The essence of the utility model is illustrated by graphic materials on which:

figure 1 - advertising information card, sheet 1, front side;

figure 2 - advertising information card, sheet 1, the reverse side;

figure 3 - advertising information card, sheet 2, the front side;

figure 4 - advertising information card, sheet 2, the back.

An advertising information card represents a basis made of at least two sheets 1 and 2 (top - 1 and bottom - 2).

The shape of the base can be very diverse: rectangular, square, curly, etc. The material of the base can be paper, cardboard, plastic, etc.

On the front side of sheet 1 (side “a”) there is a field 3 intended for placement of graphic and text information,

representing the subject to which the product belongs. So, if the circulation of products is part of an advertising campaign for the promotion of goods, then field 3 displays the general graphic compositions associated with the action, information about the manufacturer is indicated, advertising slogans are given.

Next to field 3 can be placed field 4, which is intended for the drawing of prizes, that is, it is a game. Field 4 contains at least one game cell 5 with the game symbol placed in it, closed by a removable masking layer. The game symbol indicates the presence (absence) of a prize (win) after removing the mask layer. Field 4 may contain several cells 5, at least one of which contains a winning symbol. Naturally, these cells are covered by a masking layer. As game symbols, numbers, letters, their combinations, graphic elements, etc. can be used. Thus, when conducting an advertising promotion of goods, images of advertised goods that can serve as a prize in case of winning can be used as a game symbol (symbols).

On the reverse side of the base sheet 1 (side “b”), field 6 is made for receiving information about the events being played on the rules of the game if there is a playing field 4 on side “a”.

On the front side of the sheet 2 (side "C"), facing the side "b" of sheet 1, there is at least one field 7 for placing a graphic image. This image has a high-quality printing design. The image can be very different - a photograph, drawing, computer graphics, etc. It, as a rule, depends on the subject to which the advertising information card belongs. So, in the case of an advertising campaign to promote goods in order to increase their sales, an image of this product can be placed on field 7.

On the back side of sheet 2 (side “g”) there is a field 8 for placing useful information (advertising, calendar, driving directions, etc.).

Based on this, a field 9 for the product identification number and a field 10 for protecting the product from counterfeiting, on which an individual Pin code can be placed, can be provided. Between sheets 1 and 2, at least one additional sheet (not shown) can be placed on which there is a field with additional information posted on it, the subject of which depends on the purpose of the information and advertising card. This can be, for example, high-quality printing images of participants in the photo contest, product images, game rules, lotteries, etc.

Sheets 1 and 2 are manufactured separately from each other on known equipment and according to technologies known to specialists. After the production of sheets 1 and 2, they are stacked on each other (side “b” is in contact with side “c”) and connected (for example, glued together) so that during card handling (transportation, storage) they remain integral, but subsequently, with the application of certain efforts, they can be disconnected by the consumer into two parts. In this case, if an indicator seal is introduced into the product, when the sheets are separated, the seal is irreversibly damaged.

Naturally, the scope of this advertising information card is not limited to use for promotional events.

An advertising information card can be used as follows.

So, this product can be used for presentations, for example, art exhibitions. In this case, photos of artists can be placed on field 3, on the field 4 game symbols for a prize - perhaps one of the paintings, on field 7 - a high-quality photograph of one of the paintings on display. In the circulation of the release of the data of the advertising information cards, all exposed pictures must be presented and, naturally, the buyer, acquiring these cards, can collect a fairly large collection of photographs.

This product can be successfully used in competitions, for example, photo beauty contests.

When conducting photo beauty contests, a photograph of one of the contestants (participant) is placed on the field 7 of sheet 2. One or more photographs of each participant is placed in the circulation of the release of data of advertising information cards. The cardholder can win a prize by playing the game placed on it (in box 4 of sheet 1).

The rules for this game, of course, are given on the field 6 of the side “b” of sheet 1.

The player is invited, for example, to collect a certain number of stars placed under the erased cover of cells 5. Moreover, the more stars the player collects, the more significant the prize. Opening a cell without a star resets the game.

Considering that the cost of prizes and especially a super prize can be quite high, each printing product of the circulation has an individual number (pin code) and is equipped with anti-counterfeiting means.

The pin-code of the product can be used as playable information. Participants can place bets on the PIN code via SMS messages. If the bet matches the Pin-code of the winning card, then the person who made this bet receives a prize.

The photos of each participant posted in box 7 of sheet 2 may contain a personal code, the name of the participant, the name of the photographer and other information about the participants, for example, height, weight and other data. The presence of a personal encoding allows voting of cardholders on the Internet, by phone, etc., thus determining the winner of the photo contest.

The claimed design of an advertising information card can also be implemented as a lottery ticket, on field 4 of which game information (game symbols covered by a removable masking layer) is placed on field 3 - game rules and advertising information, on field 6 - additional text and graphic information laid in

a ticket that may attract the player. The rules of the lottery are placed in field 8. Naturally, this embodiment of the advertising information card (in the form of a lottery ticket) is fully provided by the above construction.

The above examples of the use of the claimed advertising information card in no way limit the scope of its use, which is certainly wider due to the availability of card identification, protection from counterfeiting and two-layer execution, which allows you to place a fairly large amount of information on the medium, part of which may be hidden until a certain time from third parties and the owner of the product.

The combination on one advertising information card of information data confined to a specific topic, game data, high-quality graphic images, useful everyday information (calendar, reference, professional) and the formation of these data on base sheets can significantly increase the efficiency of a wide range of events using this promotional information card.

It is also important that after the event the basis of the card is divided into two parts: one part, on which game information is concentrated (rules and playing fields); and the other part, on which there is a high-quality graphic image and useful information. This allows one part of the product (sheet 1) after the event to be handed over as a winning coupon or discarded, and the other stored and gradually collected thematic collections (collections), which also stimulates the implementation of these products.

Claims (7)

1. An advertising information card containing a base, on which there are fields for placing text and / or graphic information on them, characterized in that the base is made of at least two sheets connected with flat surfaces to each other with the possibility of separation, and the fields are made on the front and back sides of each base sheet. 2. An advertising and information card according to claim 1, characterized in that at least one additional sheet is placed between the sheets of the base. 3. An advertising information card according to claim 1, characterized in that on the connected sheets of the base is placed a tool that can be destroyed when the sheets are separated (seal). 4. The advertising information card according to claim 1, characterized in that on the front side of the top sheet there is an additional field with at least one game cell with a game symbol covered by a removable masking layer. 5. Advertising card according to claim 1, characterized in that on the basis of an identification code. 6. An advertising information card according to claim 1, characterized in that the main field of the front side of the top sheet is intended for placement of text and / or graphic information related to the subject of the event, and the reverse for the plan of the event and / or rules for the drawing of prizes . 7. The advertising information card according to claim 1, characterized in that the field of the front side of the bottom sheet is intended for placement of a graphic image (photograph, drawing, computer graphics, etc.), and the reverse - for advertising and other useful information ( calendar, road maps, etc.).