RU2210421C1 - Method for advertising game - Google Patents

Abstract

FIELD: games using telephone communication, applicable in lotteries, quizzes. SUBSTANCE: the method consists in the fact that the participants of the game completes a telephone call at least with one telephone set of the game organizer, and transmit a signal providing for identification of the game participant for his subsequent prize award. Then the game organizer successively transmits the advertising information and a sound signal, and the game participant transmits an additional signal and/or breaks the telephone call. The duration of expectation of the additional signal and/or the break of the call by the game organizer makes up 0.5 to 30s, and the duration of transmission of the advertising information that differs for various game participants and/or for various advertising information not less by than 5 mls makes up 1 to 600s. EFFECT: attracted attention of the game participants to listening to the advertising information within the full scope.

Description

 The invention relates to a method for conducting an advertising game using telephone communications and can be used in lotteries, lotteries, quizzes, as well as in other mass games with the simultaneous advertising of goods and / or services.

 It should be noted that the standard method of advertising using telephone communications abroad is widely known, for example, in Korea, where there is a free call service, when anyone can use a paid phone for free after listening to an advertising message coming from a paid phone. That is, a certain telephone set is equipped with a device that is capable of sending an advertising message, and when the client connects to the recipient, an advertising message is heard for several seconds. As a reward for listening to an advertising message, the client can use the phone for free for several minutes. In foreign countries, such a free service system for radiotelephones has been put into practical use. More specifically, in the case when a registered participant who has already used the free service uses a telephone, he is obliged to listen to advertising messages periodically repeated during the connection. Thus, a registered participant can use the free call service for a certain period of time in reward for listening to an advertising message.

 However, in the case of a standard advertising method, such as the one mentioned above, the conversation between the sender and the recipient is forced to be interrupted because the advertising message occurs during the conversation. In addition, it may be inconvenient when the receiver hangs up due to a misunderstanding, considering the telephone connection to be erroneous.

 The prior art method of advertising, which allows to eliminate the above disadvantages. In the known advertising method (analogue), an inverse tone is used, in which, instead of sending the usual inverse tone, which is heard during dialing, to the sender, a reverse tone is sent, in which an advertising message or a series of messages is stored in as part of an advertising campaign (RU 2195081). The disadvantage is the low attractiveness due to the lack of game effect.

 One of the closest analogues is the method of a television game to reduce the departure of viewers from watching television advertising, which consists in the fact that to reduce the number of visitors from viewing advertising blocks, both with a message about an advertising break to demonstrate an advertising block, and without it, including yourself, at least one commercial and included in the block of television programs for daily broadcasting, at least three times during the demonstration of the block of television programs for daily broadcasting display For viewers, over a predetermined period of time, an insert in the form of an image of a decimal digit, each time selected from a range of digits from zero to nine, while the time moment for displaying each of the said inserts is selected from the group including the time moment immediately before the advertising block, a point in time immediately after at least one commercial, a point in time immediately after the advertising block, as well as any combination of the mentioned points in time, and if I messages about an advertising break in the mentioned group also include the moment of time immediately before the advertising break, save the sequence of displayed decimal digits, inform the viewers about the possibility of transmitting at least three decimal digits sequentially displayed via at least one communication channel in the said inserts, the time interval for receiving information from the audience is determined by setting the start time of reception and the duration of the reception, receive from the viewer, first setting communication via said communication channel, said information during said time interval, the received information on at least three decimal digits is compared with the stored sequence of displayed decimal digits, a decision is made on one of three game results selected from the group including complete winnings, partial winnings, losses, while the decision on the full winnings is made when the information received is completely consistent with the stored sequence, the decision on the loss is made when the fall of no more than two decimal digits sequentially displayed in the boxes, in other cases, decide on a partial win (RU 2190446).

 The disadvantage of this method is its complexity, the need for a television receiver, the inability to take part in the game remotely, at a distance, for example, in nature. It should be noted that when transmitting advertising on television there is a visual control from the viewer, which allows him to be distracted and not listen to the text of the advertisement.

 The objective of the present invention is to maintain the attention of the participants in the game to listen to advertising information in full.

 This problem is solved in that the participants in the game (or at least one participant) connect the call to at least one telephone, for example, a subscriber telephone, the organizer of the game, and transmit a signal that allows the identification of the participant in the game for him subsequent bonuses (i.e. transmit an identifying signal). After that (when a call connection is established), the game organizer sequentially transmits advertising information and an audio signal, and the game participant transmits an additional signal (signal confirming that the game participant receives advertising information and / or an audio signal) and / or disconnects the call connection, while disconnecting the connection The call also confirms the receipt by the participant of the game of advertising information and / or an audio signal from the organizer of the game. The duration of the waiting by the organizer of the game for an additional signal or a signal about the disconnection of the call connection is from 0.5 to 30 seconds. The aforementioned waiting time may correspond (may be equal to or may be in some kind of dependence) to the duration of the reception from the participants (participant) of the game of an additional signal or a signal about disconnecting the call connection. If the game participant only transmits an additional signal, the call connection may be disconnected by the game organizer, although disconnecting the call connection is not necessary. Thus, the maximum value of the duration of waiting and / or receiving a signal is limited for all participants in the game to one of the values lying in the range from 0.5 to 30 seconds. The duration of the transmission of advertising information, which differs for different participants in the game and / or for different advertising information (mainly) by at least 5 milliseconds, is from 1 to 600 seconds.

 Due to the fact that the duration of the transmission of advertising information can be different, and the waiting time (and / or reception) of an additional signal (and / or disconnection of a call connection) from the participants of the game is limited, the uncertainty is achieved when the sound of the game organizer appears and the attention of the participant until the sound of the game organizer. That is, the game participant is forced to listen to advertising information in order not to miss the appearance of an audio signal and manage to transmit information in a limited period of time.

 Technical means for implementing the claimed method can be very different.

 The game in accordance with the claimed method, in particular, can be considered as a variant of a permanent promotion.

Program participants (promotions) are
1. The organizer of the game (program), hereinafter referred to as the "Organizer", whose functions include ensuring the conduct of the game (program).

 2. Advertisers.

 3. Telephone users (game participants), hereinafter referred to as "Users", who have premium coupons set by the Organizer. As a bonus coupon, any storage medium approved by the organizer may be used on which an identification mark (code) approved by the Organizer is “recorded”.

 For example, a package or part of a product’s packaging, a label or part of it, etc .; commodity checks; receipts; various kinds of tickets; securities; banknotes or a specially issued paper card; credit, discount or specially issued plastic cards; various kinds of documents (passport, certificate, pass, etc.); machine-readable optical or magnetic media (disk, diskette, cassette); microcircuits, etc. A bonus coupon may also be an entry in a special registry or computer memory ("virtual" bonus coupon), etc.

 It is most advisable to use a specially issued, counterfeit paper card as a premium coupon.

 An identification mark (code) consists of a group of characters, which can be used as numbers, and / or letters, and / or images of geometric shapes, etc.

 It is most advisable to use a digital serial number as the "identification mark". For example, "002439". Hereinafter, the "identification mark" is referred to as "number".

 The program provides for the use of a special device, hereinafter referred to as "SU", connected to telephone networks or systems to provide communication with it stationary and / or mobile telephones. When connecting to the "SU", the user transmits (by voice and / or via the buttons of the telephone) the number of the bonus coupon, which is recorded in the memory of the "SU" with the possibility of subsequent reading, and the "SU" transmits to the user of the telephone a phonogram with advertising information, an audio signal and switches to a mode that allows the user to transmit an additional signal.

 As a device that allows you to perform the function of "SU", you can use the device used by ZAO "Company" MTU-inform "(Moscow).

 The program provides for the issuance of bonuses to users for listening to phonograms of advertising messages. Any type of promotion can be used as bonuses: cash, goods or services, discounts, the possibility of finding a job, participating in the game, etc. The type and size of the prizes are approved by the Organizer.

 The program is carried out in the following order.

 Enterprises transmit advertising messages to the organizer, each of which is placed in the "SU" in the form of a phonogram in such a way as to ensure its subsequent transmission to Users.

 The Organizer tells Users how to connect to the "SU" through their telephones.

 Each of the Users connects to the “SU” and transmits the number of the bonus coupon it owns via the buttons of its telephone, after which the “SU” switches from the receiving mode to the transfer mode and transmits to the User a successive message, a sound signal and 60 seconds switches to the five-second standby (reception) mode of the additional signal. When a sound signal appears, the user transmits, by pressing one of the buttons, an additional signal. In the SU memory, the number of the bonus coupon is recorded in the case when the User has managed to transmit an additional signal before the end of the waiting period, i.e. not later than 5 seconds from the moment the sound signal transmitted by "SU" appears.

 The organizer, in the manner established by him, gives out prizes to Users who are owners of bonus coupons whose numbers are recorded in the memory of "SU".

Claims (1)

 The method of conducting an advertising game, which consists in the fact that the participants of the game connect the call to at least one telephone of the game organizer and transmit a signal enabling identification of the game participant for its subsequent bonus, after which the game organizer sequentially transmits the advertising information and sound signal, and the game participant transmits an additional signal and / or disconnects the call connection, while the duration of the organizer of the game waiting for an additional signal and / if the signal on the call connection break from 0.5 to 30 s, and the duration of the transmission of advertising information which is different for the various participants in the game and / or for different advertisement information is not less than 5 ms, is from 1 to 600 seconds.