KR20020074556A - Phone advertisement system having function of calling identity delivery and synchronous picture advertisement delivery - Google Patents

Abstract

PURPOSE: A telephone advertising system for simultaneously displaying a calling identity and a real-time video advertisement is provided to display caller's information at the same time as an advertiser's text and video advertisement so that a user can selectively receive a necessary telephone call while watching a text and video advertisement. CONSTITUTION: In a video phone(50) having a caller ID(40), the caller ID(40) is comprised of a text/video/voice decoding unit(42), a calling identity storage unit(43), a video advertisement storage unit(44), a control unit(45), and display units(46,47). The text/video/voice decoding unit(42) receives caller's information and an advertiser's video advertisement from the DB servers of a communication company's telephone connection communication network server through the calling side's telephone call signal and decodes them in order to transfer them to the video phone(50). The calling identity storage unit(43) stores the decoded caller information. The advertisement storage unit stores the decoded advertisement. The control unit(45) makes the decoded caller information and the decoded video advertisement stored respectively in the calling identity storage unit(43) and the video advertisement storage unit. In case that a telephone call is received from the caller, the control unit(45) controls the stored caller information and video advertisement and transfers them to the display units(46,47). The display units(46,47) display the caller information and video advertisement controlled and transferred from the control unit(45).

Description

Phone advertisement system having function of calling identity delivery and synchronous picture advertisement delivery}

The present invention relates to a telephone advertisement system capable of displaying a real-time video advertisement at the same time as the display of the caller information, more specifically, the call signal of the calling party from the DB server of the telecommunications company telephone connection network (server) Receives the caller's information and the advertiser's video advertisement with a video phone equipped with a text, video and audio decoding means for decoding the caller's information, video advertising and voice and the digital signal by the text, video and audio decoding means The video advertisement storage means for storing the modulated advertiser's video advertisement and the caller information storage means and the video advertisement storage under the external control of the sender's information and the advertisement image modulated by the text, video and voice decoding means, respectively. Store in the vehicle and receive external control when a call comes from the caller. Control means for transmitting the caller information and the video advertisement stored in the caller information storage means and the video storage means to the display unit and the caller information and the video advertisement decoded by the video and audio decoding means is controlled and transmitted from the control means And a display means for displaying the caller information and the video advertisement, wherein the caller information is displayed on the display unit of the video telephone equipped with the caller information display device on the receiver side when a call is received from the caller. The present invention relates to a telephone advertisement system capable of displaying a real-time video advertisement simultaneously with displaying caller information.

In recent years, as the violence on the telephone increases, caller tracking is gradually being activated and spread in many countries around the world, and it will soon be distributed in Korea.

Such a Calling Identity Delivery (CID) service generally uses caller information display, that is, a phone number and name verification function, by a called party's phone equipped with a caller information display device. When the caller makes a call, the caller is connected to the telecommunications network of the telecommunication company, and the caller's information is confirmed by the caller's telephone number DB and the caller's name DB of the telecommunications company's telecommunications network. Automatic caller's phone number confirmation) The caller's information is automatically delivered to the phone's display on the called party's side by the electronic exchange so that the identity of the caller can be identified more effectively in advance. Feature to inadvertently answer a call and verify it with the recipient's voice It can be prevented.

However, the general telephone of the called party having the function of displaying only the caller information as described above is not easy to determine whether or not to be called by the unspecified number of phone numbers and the caller's name displayed on the display unit, and it is only unspecified that is displayed on the display unit. Because only the caller's telephone number and the caller's name are used, the information is not good quality information and has a lot of troublesome troubles and a considerable fee for additional communication service charges. have.

Thus, additional service creation is needed that benefits both users and telecommunications companies.

In addition, although the modern society needs to quickly and meticulously select useful information delivered in a situation where more and more information is transmitted through various mass media, it is very important to select only the information necessary for itself in the flood of information according to the diversification of modern society. It is a difficult reality, and it is also difficult to invest such time separately, and there is also a real problem, and a general telephone of a called party having a function of displaying only the caller information as described above does not solve the above-mentioned problems and adds another unspecified information. There is a problem that can be added to one of the floods.

The present invention is to overcome the above-mentioned conventional problems, an object of the present invention is that the caller's information is displayed on the called party's phone and at the same time the advertiser's text and video advertisements are displayed, the character at the time without extra time investment And a call advertisement system capable of displaying a caller information at the same time as selecting a caller's call which is necessary for the caller in real time while watching a video advertisement.

Another object of the present invention is that it is not easy to determine whether to call in a short time only by the caller's phone number, so that the video information of the profile such as the caller's face is displayed simultaneously in addition to the caller's phone number and name information. The present invention provides a telephone advertisement system capable of displaying real-time video advertisements as well as displaying caller information that can provide a convenience of a called party so that decisions can be made in a shorter time without the inconvenience of having to remember telephone numbers.

The object of the present invention is to decode the caller's information, the video advertisement and the voice to receive the caller's information and the advertiser's video advertisement from the DB server of the calling exchange to the video telephone equipped with the receiving caller information display device. Video and audio decoding means; Caller information storage means for storing caller information modulated into a digital signal by the text, video and audio decoding means; Video advertisement storage means for storing the video advertisement of the advertiser modulated into a digital signal by the text, video and audio decoding means; The caller information and the advertisement image modulated by the text, video, and voice decoding means are respectively stored in the caller information storage means and the video advertisement storage means under external control, and when a call is received from the caller, Control means for transmitting the caller information and the video advertisement stored in the caller information storage means and the video storage means to a display unit under the control of; And the display means for displaying the caller information and the video advertisement decoded by the video and audio decoding means, the caller information and the video advertisement controlled and transmitted from the control means. This is achieved by a telephone advertisement system capable of displaying advertisements.

As an example of a telephone advertisement system capable of displaying a caller information and displaying a real-time video advertisement according to the present invention for achieving the object of the present invention, will be described in detail in the following configuration and effect.

1 is a schematic configuration diagram showing an embodiment of a telephone advertisement system capable of displaying real-time video advertisements simultaneously with displaying caller information according to the present invention;

2 is a flowchart illustrating a method of providing a video advertisement using a telephone advertisement system capable of displaying a caller information and displaying a real-time video advertisement in accordance with the present invention.

3 is a schematic configuration diagram of a video telephone having a caller information display apparatus of a telephone advertisement system capable of displaying real time video advertisements simultaneously with displaying caller information according to the present invention;

Figure 4 is a schematic block diagram showing another embodiment of the telephone advertising system capable of displaying the real-time video advertising simultaneously with the display of the caller information according to the present invention

5 is a flowchart illustrating a method of providing a video advertisement using a telephone advertisement system capable of displaying a real-time video advertisement simultaneously with displaying caller information according to another embodiment of the present invention.

6 is a schematic configuration diagram of a video telephone having a caller information display apparatus of a telephone advertisement system capable of displaying real time video advertisements simultaneously with displaying caller information according to another embodiment of the present invention.

Explanation of symbols on the main parts of the drawings

100. Telephone advertisement system capable of displaying real-time video advertisement simultaneously with displaying caller information

10: caller's phone

20. Telephone company telephone network (server) 21. ANI electronic exchange

22. Control unit 23. Caller information DB

24. Text, Video Advertising DB

30. Interface

40. Caller ID display 41. Voice, text and video separator

42. Voice, text and video demodulator 43. Real-time caller information storage

44. Real-time text, video advertising storage unit 45. Control unit

46. Caller information display unit 47. Text, video advertising display unit

48. Call on / off

50. Incoming caller 51. Keypad

100 '. Telephone advertisement system capable of displaying real-time video advertising simultaneously with the display of the caller information according to another embodiment

44'a. Built-in text, video ad storage

Hereinafter, in order to facilitate the description of one embodiment according to the present invention, a caller and a receiver's telephone are provided with a caller information display (CID: Calling Identity Delivery) service and a device capable of text and image display. This will be described with reference.

The caller and the caller's phone may be installed separately from the caller information display device in a single-shot type, and may be installed integrally.

1 to 6, there is shown a telephone advertisement system 100 capable of displaying caller information and displaying a real-time video advertisement according to the present invention.

1 to 3, FIG. 1 is a schematic configuration diagram showing an embodiment of a telephone advertisement system 100 capable of displaying a caller information and displaying a real-time video advertisement according to the present invention, and FIG. 3 is a flowchart illustrating a method of providing a video advertisement using a telephone advertisement system capable of displaying a real-time video advertisement simultaneously with displaying caller information according to the present invention, and FIG. 3 is a telephone advertisement capable of displaying a real-time video advertisement simultaneously with a caller information display according to the present invention. It is a schematic block diagram of the video telephone provided with the caller information display apparatus of the system.

As shown in Figures 1 and 3, the telephone advertisement system 100 capable of displaying the real-time video advertisement at the same time as the caller information display of the present invention is a video telephone equipped with a caller information display device,

From the DB server 23, 24 of the telecommunication company telephone connection communication network (server) 20 to the video telephone 50 equipped with the caller ID display device (Caller ID) 40 through the caller's telephone call signal. Text, video, and voice decoding means (42) for decoding the caller's information, the video advertisement, and the voice to receive the caller's information and the advertiser's video advertisement;

Caller information storage means (43) for storing information of the caller modulated by the text, video and audio decoding means (42) into a digital signal;

Video advertisement storage means (44) for storing a video advertisement of an advertiser modulated into a digital signal by the text, video and audio decoding means (42);

The caller information storage means 43 and the video advertisement storage means 44 are stored in the caller information storage means 43 and the video advertisement storage means 44 modulated by the text, video and audio decoding means 42, and a call is received from the caller. Control means (45) for controlling the sender information and the video advertisement stored in the caller information storage means (43) and the image storage means (44) and transmitting the same to a display unit; And

And the display means 46 and 47 for displaying the caller information and the video advertisement decoded by the video and audio decoding means 42 and controlled by the control means 45. do.

Then, the control means 45 checks the incoming call of the called party and continues to transmit the caller information and the video advertisement to the display unit 46, 47, if not received (phone call on), and connects with the caller (phone call on Stops the transmission of the caller information and the video advertisement to the display units 46 and 47, connects the voice call path 48a decoded by the video and voice decoding means 42, and checks the completion of the call. When it is completed is provided to block the voice call path (48a).

The caller information storing means 43 and the video advertisement storing means 44 are stored at the same time as the stored caller information and the video advertisement are deleted at the same time as the completion of the call of the caller and the called party, or after the call of the caller and the called party is completed. The keypad 51 is provided to select and play or delete caller information and a video advertisement.

4 to 6, another embodiment of the telephone advertisement system 100 capable of displaying real-time video advertisements simultaneously with displaying caller information according to the present invention will be described. The caller information display device 40 is provided. The video phone 50 has a video advertisement DB storage unit 44a in which the video advertisement of the advertiser is stored in advance, so that the call signal of the calling party is the DB of the telecommunication company telephone connection communication network (server) 20. The caller information transmitted from the servers 23 and 24 is transmitted to the display units 46 and 47 by the control unit 45 and the video advertisement stored in the video advertisement DB storage unit 44a is stored by the control unit. It is provided to be transmitted to the text, video advertising display unit 47.

Referring to another third embodiment (not shown) of the telephone advertisement system 100 capable of displaying real-time video advertisements simultaneously with displaying the caller information according to the present invention, the telecommunications company telephone connection network (server) 20 The sender's profile video is stored in advance in the text and video DB server 24 through the Internet network, and instead of sending the advertiser's video advertisement, the sender's profile video is sent to the caller's information display device (Caller ID) ( 40), the caller's phone number and name alone is not easy to determine whether to call in a short time, so the video information of the caller's face, such as the caller's face in addition to the caller's phone number and name only display simultaneously To make the decision in a shorter time without having to remember phone numbers. At the same time, caller ID display that can provide a system capable of real-time video sender profiles.

Referring to a fourth embodiment (not shown) of the telephone advertisement system 100 capable of displaying real-time video advertisements simultaneously with displaying the caller information according to the present invention, the telecommunications company telephone connection network (server) 20 The telephone number of the advertiser's company is registered in the caller information DB server 23 so that the video advertisement of the advertiser can be displayed on the caller information display device 40 of the target called party together with the telephone number of the advertiser by a telemarketer. For example, the target consumer, who is a target consumer, can view the product video advertisement at the same time as the company's telephone number and apply for a purchase immediately.

With reference to FIG. 2, the operation of the telephone advertisement system 100 capable of displaying real-time video advertisements simultaneously with the display of caller information by the above configuration will be described in detail as follows.

When calling from the caller phone 10 (S1), the outgoing signal is connected to the telecommunications company telephone connection network 20 (S2).

It is connected to the Automatic Number Identification (ANI) (automatic caller telephone number confirmation) electronic switch 21 of the telecommunication company's telephone connection network 20 (S3).

At the same time, the ANI electronic exchange 21 automatically connects to the sender information DB 23 and the text and video advertisement DB 24 (S4), and then the controller 22 requests information that matches the sender's information. 22 transmits the information to the called party through the telephone connection line (S5).

Then, the caller's telephone number, name and text or video advertisement connected to the caller's interface 30 through the telephone line are transmitted to the caller ID 40.

The transmitted caller and the advertisement information are connected through the voice and text of the caller ID 40, the image separator 41 and the demodulator 42, and then the information and text corresponding to the caller's information. Alternatively, the video advertisement is stored in the caller information storage unit 43 and the text and the video advertisement storage unit 44 in real time, and then the information corresponding to the caller's information and the text or video advertisement by the controller 45 are displayed in the caller information display unit. 46 and the text, the video advertisement display unit 47 is displayed (S6).

While the called party checks the caller information and the advertisement contents of the advertiser through the display unit at the same time, the caller information and the video advertisement continue, and during the meantime, the called party can immediately cancel the reception and make a phone call.

In this case, when the called party turns the telephone call on through the call on / off unit 48 (lifting the handset) (S7) by the control unit 45, the caller information display device (Caller ID) 40 of the called party is called. The transmission of information to the display units 46 and 47 is stopped. (S8)

At the same time, the voice call path 48a is connected so that the caller phone 10 and the caller phone 50 can make a voice call.

After a certain time, if the call is completed and the call is turned off (offset) through the call on / off unit 48 (S10), the connection between the calling phone and the incoming call period voice call path 48a is blocked. (S11)

After the call process is over, the information stored in the caller information storage unit 43, the text, and the video advertisement storage unit 44 can be deleted by the keypad 51 operation of the called party's telephone 50. You can resave sequentially or check the stored caller information and video advertisement to make a call.

4 to 6, the operation of another embodiment of the telephone advertisement system 100 ′ capable of displaying the caller information and displaying the real-time video advertisement according to the present invention will be briefly described as follows.

4 and 6, the text and video advertisement DB is not provided in the server of the telecommunications company's telecommunications network 20 ', but separately inside the called party's caller ID 40'. The embedded text, which is stored in the video advertisement DB 44'a, is displayed on the text display unit 47 '.

Referring to FIG. 5, the text and video advertisements are displayed in the caller information display unit 46 'in real-time caller information DB (T6) and simultaneously by the control unit 45'. 47 '), and other general operation procedures are the same as in the embodiment according to Figs.

In addition, the caller and the caller's phone is one embodiment of the telephone advertisement system 100 capable of displaying real-time video advertisements simultaneously with displaying caller information according to the present invention using a mobile phone (not shown) terminal capable of displaying images. The same operation can be provided according to an example.

Although the technical spirit of the present invention as described above has been described in detail according to the preferred embodiment, it should be noted that the above embodiment is for the purpose of description and not of limitation. In addition, those skilled in the art will understand that various embodiments are possible within the scope of the technical idea of the present invention.

As described above, the telephone advertisement system capable of displaying the real-time video advertising simultaneously with the display of the caller information according to the present invention, the caller's information is displayed on the called party's phone and the advertiser's text and video advertisements are displayed, so that a separate investment is made. While watching the text and video advertisements in no time, there is an effect that can be displayed in real-time video advertising and at the same time the caller information can be selected to receive only the caller's phone calls necessary to them in real time.

In addition, by displaying the video information of the profile such as the caller's face in addition to the information of the caller's phone number and name on the called party's video phone at the same time, the caller's information display and the real-time caller's video information can be displayed at the same time, so that the called party There is an effect of providing the convenience of the called party so that the decision can be made in a shorter time without the inconvenience of having to remember the number, etc., and to enhance the security and privacy of the receiver.

In addition, since the advertisement can be displayed on the target recipient's phone together with the telephone number of the company, the advertiser can see the phone number and product video advertisement of the company and apply for a purchase immediately, thus reducing communication costs. Advertisers' effects immediately lead to sales.

In addition, in an election survey that requires a considerable amount of time in the identity and video content of the source media when applied to a survey of candidates' support for various elections using a telephone, a caller who responds to a question after seeing a video advertisement on the caller's side is trusted. Because of the improved questionnaire, the reliability can be high in a short time.

In addition, if you see a video advertisement of a towel in a day, after that, every time a call comes, if you apply the video information that the recipient wants free of charge before receiving the call, the general caller information display service It has the effect of maximizing the use of (CID: Calling Identity Delivery) service.

What has been described above is only one embodiment for implementing a telephone advertisement system capable of displaying the caller information and real-time video advertising according to the present invention, the present invention is not limited to the above embodiment, the following claims As claimed in the scope of the present invention, those skilled in the art to which the present invention pertains will have the technical spirit of the present invention to the extent that various modifications can be made.

Claims (3)

In a video telephone having a caller information display device, The caller's information and video to receive the caller's information and the advertiser's video advertisement from the DB server of the telecommunication company's telephone connection network (server) to the video telephone equipped with the caller's information display device through the caller's telephone signal. Text, video and voice decoding means for decoding the advertisement and the voice; Caller information storage means for storing information of the caller modulated by the text, video and audio decoding means; Video advertisement storage means for storing the video advertisement of the advertiser modulated into a digital signal by the text, video and audio decoding means; Storing the caller information and the advertisement image modulated by the text, video and audio decoding means in the caller information storage means and the video advertisement storage means, and the caller information stored in the caller information storage means and the video storage means; Control means for controlling the video advertisement and transmitting it to the display unit; And And a display means for displaying the caller information and the video advertisement which is controlled and transmitted from the control means. The method of claim 1, wherein the control unit checks the incoming call of the called party and continues to transmit the caller information and the video advertisement to the display unit if it is not received, and sends the caller information and the video advertisement to the display unit when the caller is connected to the caller. Displaying caller information and displaying real-time video advertisement at the same time as stopping the transmission and connecting the voice call path decoded by the video and voice decoding means, and checking the completion of the call to block the voice call path when the call is completed. Available phone advertising system. According to claim 1, wherein the video telephone having the caller information display device itself is provided with a video advertisement DB storage unit for storing the video advertisement in advance is a telephone company communication connection network (server) through the telephone call signal of the caller side; The caller information transmitted from the DB server of the present invention is transmitted to the display unit by the control means and at the same time the video advertisement stored in the video advertisement DB storage unit of the video telephone provided with the caller information display unit is transferred to the display unit by the control means. Call advertising system capable of displaying the real-time video advertising at the same time as the caller information display.