RU100913U1 - LEARNING TABLE GAME - Google Patents

Abstract

The utility model relates to board games for several people, namely to educational board games of industrial and economic orientation in the field of advertising production. The board game is intended for senior students, students of the specialty "Advertising", as well as professionals in the field of creating an advertising product, can also be used as an intellectual and entertaining game. A board game contains a game field with a game path divided into successive game positions with alternating symbols, forming a game path, at least seven types of game cards corresponding to the positions of the game path and different difficulty levels, containing tasks and instructions on the actions of players, a set of cards , simulating banknotes, a set of game elements to indicate the place of each player on the playing field, as well as a random number generator in the form of dice with marking gran her. Moreover, the additional game is equipped with a set of personal cards for each player, the number of which is equal to the maximum number of participants in the game, with the possibility of placing additional game elements on it, designed to fix the participants acquired during the game skills and useful cards that assess the level of the player and are the criterion for determining the winner . In addition, the game includes three sets of game elements designed to fill in personal cards corresponding to the empty columns of the personal card and repeating their size and shape: a set of three types of rectangular one-sided cards designating specialists working in an advertising agency made on high-density glossy paper ; a set of square single-sided cards marked “advertising technology”, made on high-density glossy paper; set of tokens in the form of flat square elements made of plastic of the same color. The game path contains at least three additional game positions - “bank”, “advertising technology” and “recruitment agency”, which allow players to record the beginning and end of the game and get game ones to fill out each player’s personal card. The proposed board game introduces the basic concepts of the advertising industry, participants in the advertising market and the types of their interaction with each other, as well as the main areas of specialization in the process of creating an advertising product. It contributes to the development of the skills necessary for an advertiser, develops the ability to creative improvisation when performing creative tasks in the short time periods stipulated by the conditions of the game, and also provides the possibility of repeating theoretical material in a playful way, which contributes to its better memorability.

Description

The utility model relates to board games for several people, namely to educational board games of industrial and economic orientation in the field of advertising production. The board game is intended for senior students, students of the specialty "Advertising", as well as professionals in the field of creating an advertising product, it can also be used as an intellectual and entertaining game, both for professionals and for fans interested in advertising and everything with it connected.

Board economic games are widely known, containing a playing field divided into playing areas, markers or chips, the number of which corresponds to the number of participants in the game, a random number generator whose function is performed by a dice tossed to determine the order and movement path, a set of cards and bank tickets. Such games include, in particular, a gaming device according to US patent No. 4913446, IPC A63F 3/00, 1990

Among Russian counterparts, the board game “Rynok” is widely known, which imitates the activities of an enterprise, which contains a game board divided into sequentially arranged cells with randomly alternating symbols, dice, chips to indicate each player’s place on the board, a set of playing cards, tools that mimic signs material property, means of choice, determining the course of the game. Means imitating signs of material property are made in the form of cards with markings corresponding to the cells of the game board. The cells of the game board have the designations of institutions, market economy objects and teams, some of which imitate situations involving certain payments. A set of playing cards includes: cards simulating banknotes; cards representing teams for player action; cards with a table of the price level of goods; auxiliary cards marked with a patent, equipment, raw materials, components, personnel. At the same time, each of the participants must independently manually record costs, profits, amounts of debts, etc. (see RF patent No. 2090231, IPC A63F 3/00, 1997).

The disadvantage of the game is its strictly commercial and economic orientation, which reduces the level of entertainment for advertising specialists in view of the narrow range of possibilities for manifesting the abilities of each player, which is limited to imitation by the players of only buying and selling actions and their corresponding calculations.

Also known is a board economic game that develops logical thinking and teaches skills in a market economy (see RF patent No. 2271240, IPC A63F 3/04, 2006), containing a game board divided into game cells, a launch pad, game positions with an information symbol financial transactions that form the game path and game elements. The launch pad and game positions are made in the form of cards with the possibility of their attachment and detachment on game cells to create a game path for players to choose, while game positions with informational designation of financial transactions additionally include information with the designation of companies. In addition, the game includes information cards containing advertising information about these companies, their products and services.

The disadvantage of the game is that the cards with advertising information serve only to ensure the possibility of advertising various companies, their goods and services. The advertising process itself, which is an integral part of the marketing activities of any company existing on the market, and therefore possible for consideration as another game action, is not included in the structure of the game.

The board game My Film Studio is also known (see RF patent No. 90998, IPC A63F 3/00, 2010), which solves the lack of representation in the game process of various areas of business in previous production and economic board games. This game is designed to familiarize yourself with the main stages of creating (shooting) a film and can be used for preliminary vocational guidance of children and adolescents in order to choose their possible future profession. The game contains a game field with markup in the form of game positions with the names of the stages of the film, game cards with images of actors and their fees, game cards with scenarios for films, game cards that simulate payment methods, game chips for identifying players, a random number generator, and also a means of evaluating the actions of players.

The disadvantage of this game is that, despite the proximity of topics to the advertising industry, as a learning device, the game is designed specifically for children and teenagers of school age. This determines the simplicity of the game and, accordingly, reduces the amusement and the possibility of using it as a device for teaching other age categories, in particular students studying in the profession.

The closest set of essential features to the claimed game is a board intellectual and economic game (see RF patent No. 2299752, IPC A63F 3/04, 2007), designed not only to use basic economic skills, but also to acquire new economic knowledge . The game contains a game field with a game track divided into sections, two types of game cards, one of which includes instructions on the actions of players or situational tasks, and the other includes questions and answers to them, a set of cards simulating banknotes, a set of game elements for designations of each player’s place on the playing field and a random number generator. The game track is made in the form of a web, including two concentric annular sections and two radial sections, which allows players to move in different directions along the playing field. Sections of the game track are made with randomly alternating empty and marked cells. Game cards are made in the form of sets of cards with markings corresponding to the cells of the game track, both types of cards being made double-sided. A set of game cards containing instructions on the actions of players is made in the form of three sets of cards with various markings. Game cards containing questions and answers are made in the form of two sets of cards, different in complexity. In addition, the game contains a set of cards, different in color and indicating real estate.

The main disadvantage of this game is the insufficient training functions in training an advertising specialist - the game, although it expands the gaming and educational opportunities, including a block of questions related not only to the business sphere, but also to the general erudition of players, but does not include such a component as development creative abilities, necessary for a specialist when creating an advertising product, namely an advertising creative, and forming an idea of the specifics of creative work in an advertising agency. Another significant drawback is the low entertainingness of the game, which is due to a narrow thematic focus, limiting the possibilities for the manifestation of individual abilities of players only by buying and selling, answers to a test type of questions of a general cognitive nature, as well as actions prescribed by the rules and depending on the die roll.

Other disadvantages of the prototype game also include:

- the inconvenience of the system for calculating points and positions earned during the game, which are fixed by players arbitrarily and independently without a special visual means introduced into the game that simplifies this process;

- the game is considered finished when one of the players gains the number of points (monetary units) specified in the rules of the game, thus, the criterion for victory is only the profit received, into which the erudition of the players is transformed, while when evaluating a professional in the field of creating an advertising product profit margin is not the only and main criterion.

The task aimed at developing the proposed utility model is the creation of a desktop educational game that imitates the structure and mechanisms of the advertising market, contributing to the development of not only strategic thinking skills, but also the creative skills needed to create an advertising product.

In addition, the tasks include expanding gaming capabilities by introducing additional components, increasing the entertainingness of the game due to its subject matter, supplemented by appropriate visual expressive means, as well as increasing the convenience of counting points accumulated in. the course of the game and the introduction of additional criteria for evaluating the actions of players that most fully reflect the quality necessary for evaluating the professionalism of an advertising specialist.

Achieving this result is ensured by the fact that the board game contains a game field with a game track divided into successively located game positions with alternating symbols, forming a game path, at least seven types of game cards corresponding to the positions of the game path and different difficulty levels containing tasks and indications of the actions of players, a set of cards simulating banknotes, a set of game elements to indicate the position of each player on the playing field, as well as a case generator GOVERNMENTAL numbers in the form of dice with faces marked.

Moreover, the additional game is equipped with a set of personal cards for each player, the number of which is equal to the maximum number of participants in the game, with the possibility of placing additional game elements on it, designed to fix the participants acquired during the game skills and useful cards that assess the level of the player and are the criterion for determining the winner .

The player’s personal card is double-sided, the outer side of which contains the marking “career card” indicating the type of cards, and the inner side is made in the form of a table and contains at least four types of empty cells to fill in: “rating” of the player’s advertising agency, “skills” (level) units, “specialists”, “advertising technology”.

In addition, the game includes three sets of game elements designed to fill in personal cards corresponding to the blank columns of the “career card” and repeating their size and shape: a set of three types of rectangular one-sided cards denoting specialists working in an advertising agency, made on glossy paper high density; a set of square single-sided cards marked “advertising technology”, made on high-density glossy paper; a set of tokens for filling the cells of the “rating” and “skills” made in the form of flat square elements of plastic of the same color.

The graphic part of the cards denoting specialists includes instructions on the type of specialist, the level of qualification indicated by the number of skills available to specialists, as well as the “salary” that a player must pay at the end of the reporting period, having such a card at his disposal.

In addition, the game path contains at least two additional game positions - “advertising technologies” and “recruiting agency”, which allow players to appropriate cards to fill out the “career card”.

Sections of the game path are made with randomly alternating position symbols, and game cards are made in the form of seven sets of cards of the same shape and size with markings corresponding to the positions of the game path. All types of cards are made double-sided, on the cover side of which are depicted graphic elements indicating the type of cards, and on the back the text part. Game cards can be divided into three blocks: cards containing a description of situations and prescribing certain actions, made in the form of two sets marked “event” and “dark lane”; cards containing conditional tasks that do not require direct execution, but only the presence of a certain number of skills, made in the form of three sets with the markings “customer office 1”, “customer office 2”, “customer office 3”; cards containing theoretical questions and creative assignments made in the form of two sets with the marking “center of excellence” and “office of RA”.

In order to fulfill the task of enhancing the educational functions of the game, in addition to the “center of excellence” game cards, which make up the theoretical block of the game, including questions revealing the student's theoretical knowledge in special disciplines such as, for example, the basics of advertising, media planning, development and technology of an advertising product, etc. etc., also included are “office RA” game cards, which make up the creative block of the game and include creative tasks for the execution of which the time indicated in the text part of the cards is allocated.

In addition, the game contains an additional playing position “bank”, necessary for fixing the start of the game, the circles passed by the players and the end of the game, as well as simulating the end of the reporting period in the structure of the game, involving certain payments (taxes, salaries to specialists, repayment of loans, etc.) d.).

To increase the entertainingness of the game, cards imitating banknotes are made in the form of banknotes resembling bank tickets of various countries, with nominal value signs in fictitious monetary units - “buzzes”, the visual performance of which uses portraits of celebrities in the advertising industry.

Additionally, the game contains a booklet containing a description of the rules of the game and the conventions used.

The essence of the utility model is illustrated by drawings and drawings, which depict:

- figure 1 is an example of a playing field, General view;

- figure 2 and figure 3 is an example of the execution of cards containing a description of the situations and instructions on the actions of the players, the title and the reverse side;

- figure 4 is an example of the performance of cards containing conditional tasks that do not require direct execution, the title and reverse sides;

- in Fig.5 and Fig.6 an example of performing cards containing theoretical questions and creative tasks, the title and the reverse side;

- Fig.7 is an example of a personal card of each player, the reverse side;

- in Fig. 8 and Fig. 9, an example of execution of game elements intended for placement on a player’s personal card.

The board game contains a game field (Fig. 1), imitating the image of the city, with a game track (1) placed on it, made in the form of a closed rectangular line with rounded edges, divided into sections with alternating designation of positions (2) and forming a game path .

At the same time, the game track is a harmonious component of the visual performance of the playing field, simulating a ring road on a city map. The sections of the game track corresponding to the game positions are made in the form of signs (2) imitating road signs, which for the convenience of navigating the game are repeated in the booklet of rules when describing the actions prescribed for each position.

From the outer edge of the game path there are images corresponding to its positions (3): customer’s office, bank, personnel agency, advanced training center, advertising agency office, dark lane, event, advertising technologies. The inner side of the playing path forms a square plot in the center of the playing field, designed to accommodate five sets of game cards (4), the training center, the office of the advertising agency, the dark lane, the event and the office of the customer corresponding to the playing positions. Such a technical solution helps to save space and, accordingly, increases the usability and mobility of the game.

In addition, the game path (1) contains three additional positions, namely the “bank” (5), which is necessary for fixing the start of the game, the circles passed by the players and the end of the game, as well as imitating the end of the reporting period in the structure of the game, involving certain payments, “ advertising technologies ”(6) and“ personnel agency ”(7), which are necessary for players to obtain the necessary game elements, which are two sets of cards with the corresponding marking.

The composition of the game also includes sets of game cards marked "event" (figure 2), "dark lane" (figure 3), "customer’s office" (figure 4), "center of excellence" (figure 5), "Office of an advertising agency" (Fig.6). All sets are made in the form of double-sided rectangular cards of the same size, on the cover side of which are depicted graphic elements indicating the type of cards, and on the back - the text part.

A set of game cards labeled “customer’s office” (Fig. 4), simulating an advertiser’s order to an advertising agency and containing conditional and not requiring a direct task, but only the number of skills specified in the text part of the card, is made in the form of three sets of cards corresponding to three levels of complexity of orders, which is indicated by an additional figurative element on the cover side of the card (8). The text part includes a description of the order, the number of skills needed to complete the task, and the reward received for the successful completion of the task.

Game cards labeled "center of excellence" (figure 5), which constitute the theoretical block of the game, include questions revealing the theoretical knowledge of the student in special disciplines such as, for example, the basics of advertising, media planning, development and technology of an advertising product, etc. In each of the game cards of this type, a question and several options for answering it are given. The correct answer is made with an asterisk.

Game cards labeled "office of RA" (Fig.6), which make up the creative block of the game, include creative tasks for the execution of which the time indicated in the text part of the cards is allocated. The text part of the set, as well as the “customer’s office” cards, includes, in addition to the description of the task, the reward received for the successful completion of the task.

Two sets of game cards marked "dark lane" (figure 3) and "event" (figure 2) include a description of various situations and indications of the actions of the players, and do not involve tasks.

The composition of the game also includes a set of personal cards for each player, the number of which corresponds to the maximum number of participants in the game (4 pcs.). Personal cards are double-sided, on the title side of which there are graphic elements indicating the type of cards and the marking "career map", and on the back (figure 2) - empty fields designed to accommodate the game elements received by the player during the game and indicating the level of development of the player’s advertising agency.

The empty fields of the “career map” are a table, the cells of which correspond to the game elements placed in them by marking, size and shape.

The “career map” table includes at least four types of empty cells with different markings. The table contains three columns of skills: design, creative and sales skills, corresponding to the three divisions of the advertising agency, indicated in the table - “creative department”, “design department”, “sales department”, as well as a rating line (12), which indicates rating of an advertising agency, and the column “advertising technologies” (13). On the line “advertising technology” there are three places for the corresponding cards. In total, a player can have three technologies.

Lines are filled with game elements that the player earns during the game.

Skill lines contain six empty cells (cells 9, 10, 11), which are filled with tokens. In the skill lines, in addition to places for tokens, there is a place where the player places the cards of the workers hired by him (cells 14).

In turn, the game elements filling out the personal card of each player are divided into three types:

- the first type of game elements placed on a personal card in cells 13, - cards labeled "advertising technology" (Fig.9). The set of cards “advertising technology” is made different from other cards in shape (square and smaller), one-sided, on the filled side of which are depicted graphic elements corresponding to the type of cards;

- the second type of game elements placed on a personal card in cells 14, - cards of specialists (Fig. 8). The set of cards of specialists is made in the form of three sets of cards labeled "creator", "designer", "manager". Each set, in turn, contains cards of specialists of at least three skill levels. The level of a specialist is reflected with the help of graphic elements (15), reminiscent in form of game elements that fill the cells of “skills”.

- the third type of game elements placed on a personal card - tokens to fill the “rating” line - 12 and “units” cells - 9, 10, 11. The tokens are made in the form of square flat plastic elements of the same color (not shown in the drawings).

A set of cards imitating banknotes contains five types of cards that differ in the face value indicated by them - 5 highs, 10 highs (Fig. 10), 20 highs, 50 highs, 100 highs. For colorfulness and to increase the distinguishing ability, each type of card can be marked with images of the most important representatives of the advertising industry (not shown in the drawings) or arbitrary ornaments (Fig. 10). The cards are double-sided and reminiscent of the shape and density of paper real bank tickets.

In addition, the game includes a set of game elements to indicate the position of each player on the playing field in an amount of at least 4 pieces. (corresponds to the maximum number of players), and a random number generator, for example, in the form of dice.

Dice, chips do not differ from well-known, and therefore are not shown in the drawings.

In addition, the game includes a booklet containing a description of the rules of the game (not shown in the drawings).

The game is intended for people who are somehow related to advertising (senior students and advertising professionals). Target audience age: 17+.

Purpose of the game: win the tender for the advertising festival. Victory in the tender is given to the player who completed the career card the fastest and did not remain “in the red” (with debts) when all necessary payments were made at the end of the last reporting period, which corresponds to the moment when one of the players has completed the “career card”.

Ira is intended for at least 3, maximum 5 people, of which one does not participate in the game, but performs auxiliary functions /

In the general case, the game is conducted as follows.

First, the participants determine which of them will be the Banker and which of them will be the players. The Banker's duties include managing cards and other game elements that are not placed on the field (cards of “advertising technologies”, “specialists” and rating tokens), and the bank (giving out and taking money, giving change, etc.). Also, the functions of the Banker include the management of cards "center of excellence." If a player falls into the appropriate position, the Banker takes the card from the playing field, reads out the theoretical question aloud and checks the correctness of the answer indicated in the booklet.

When conducting games at seminars with students, the functions of the Banker are, as a rule, taken over by the teacher who supervises the game.

Before the start of the game, each player receives: one “career card” (Fig. 7); 200 buzzes with banknotes of any denomination (figure 10); 4 skill tokens that the player places on the career map, distributing them in empty cells at his discretion; a blank sheet of A4 format for creative tasks; pen / pencil.

On the playing field, the cards “customer’s office”, “office of RA”, “dark lane”, “event”, “training center” are laid out with the text down into the empty fields located for this purpose, located in the center of the field (4). The cards of “specialists”, “advertising technologies”, the remaining banknotes and “skills” tokens remain with the banker.

Then the remaining four participants choose their game chips and determine by throwing a die which of them will go first, second, etc. Only after that, the players put their chips on the playing field.

The game starts from the Bank position.

During the game, participants throw a die. The number on the die corresponds to the number of positions the player moves forward. The movement is clockwise.

Having risen to any position, the player takes a card from the appropriate deck and fulfills the conditions prescribed by the position. After completing the tasks, all the cards are returned to the deck in the last place, except for the “customer’s office” cards, which are removed from the game after being pulled out.

If the task is completed correctly, the player receives a token to fill skills and rating in the career map and / or money.

Game Way Positions:

1. Having entered the “Customer’s Office” position, the player removes the top card from the deck marked “Customer’s Office”. The deck consists of cards of three levels: small order ("customer office 1"), medium order ("customer office 2") (figure 4) and large order ("customer office 3").

A small order corresponds to a deck of cards with tasks that require two tokens in each of these skills to complete. Having the required number of skills, the player gets the opportunity to complete the task and earn 50 ± 5 buzzes.

The average order corresponds to a deck of cards with tasks that require six tokens in each of these skills to complete. Having the required number of skills, the player gets the opportunity to complete the task and earn 100 ± 10 buzzes.

If the player does not have enough skills, then he can turn to another player for help. If the order is completed correctly, the player gives back part of the profit received, agreed in advance with him. If the player does not complete the task himself or with the help of other players, then he skips the move.

The card with the task in this case is returned to the deck. After a missed move, the player completes his turn in the order of priority.

If the player has a card “advertising technology”, he receives in addition to the completed order a bonus of 10 buzzes.

A large order corresponds to a deck of cards with tasks that require twelve tokens in each of these skills, the presence of at least one “advertising technologist” card. In addition, the player must roll a die to complete the task. To the number that fell on the cube, he adds the number of skills that already exists in him.

For a large order, the player receives 150 buzzes, as well as 1 rating or skill token, depending on the conditions specified in the card.

The task of the third level, the player can only perform on their own, without asking for help from other players.

If the player does not have enough skills to complete the task, then he has the right to leave a card with the task at his place until his next turn.

2. Having risen to the position of "recruitment agency" the player gets the opportunity to purchase a card specialist (Fig.7). In each department of the player there can be only one employee.

A player can acquire a specialist in two ways:

- once in the position of “recruitment agency”, a player can buy an employee with two skill cells. The cost of hiring an employee is 10 buzz;

- The specialist card can be caught in the Dark Lane deck. With this method, the player can be caught by specialists with both three and four skill cells.

The player places the card with the specialist on his career card (Fig. 7) in the cell with the inscription specialist (14).

Each specialist’s card indicates his position, salary, and existing work skills. The number of “skills” of a specialist is summed up with the skills placed in the cells of the department in which the specialist is located on the career map.

Salaries to employees are paid only when the chip passes through the “bank” cell, which indicates the end of the reporting period.

3. Once in the position of "Center for Advanced Studies" (figure 5), the player can improve the "skills" to one employee by correctly answering the theoretical question of the card from the deck with the appropriate marking, so the player can both take this opportunity and refuse her, having decided, for example, that the level of available specialists is currently sufficient. With the correct answer to the question of the card, the player receives one skill token, which is laid out on one of the cells 15 on the employee’s card (Fig. 8).

4. Having risen to the position "Office of RA", the player takes a card from the deck with the corresponding marking (Fig.6), containing the creative task. The time indicated on the card is allotted for the task, which the Banker monitors.

If other players considered the task completed, the task performer receives the number of rating tokens indicated on the card.

If the player’s task is considered not completed, then he skips the move. After a missed move, the player then makes his move in the order of the queue.

If the issue of fulfillment or non-fulfillment of a task leads to disputes, then the Banker assumes the responsibility to make a final decision.

In the office, the player is committed to inventing how to strengthen business ties with existing partners and customers, as well as how to attract new ones. The creative task is evaluated according to the criteria specified in the card.

5. Having taken the position of "Advertising Technologists", the player gets the opportunity to purchase a card "advertising technology" (Fig.9) to place it on the "career map" (Fig.7, 13). Possession of a card costs 80 buzz and gives the player the opportunity to fulfill the middle and large orders.

6. Having risen to the “Dark Lane” position, the player takes a card with the corresponding marking (Fig. 3), reads it out loud and fulfills the specified conditions.

7. Having stood at the “Event” position, the player takes an event card (FIG. 2). If the conditions of the card apply to all players, then they are performed by everyone in turn.

The victory is won by the player who is the first to fill all the skills and the rating of the “career card” and having a positive balance. To determine the amount of money remaining in the hands of the player who first filled out the “career card”, the players alternately complete the circle, reaching the position of “bank” and make all necessary payments (salary, debts, etc.).

In the event that cards marked “customer’s office” expire before any of the players of the “career card” is filled in, the player with a large number of game elements on the “career map” becomes the winner.

The proposed board game introduces the basic concepts of the advertising industry, participants in the advertising market and the types of their interaction with each other, as well as the main areas of specialization in the process of creating an advertising product. It contributes to the development of creative skills necessary for the advertiser and the consolidation of theoretical knowledge obtained during the study of special disciplines by students.

Moreover, the result achieved by using the claimed utility model allows the player to acquire communication skills with partners, gives an idea of both the strategic and creative components of the advertising process, promotes the development of logical thinking, teaches a systematic approach, and develops the ability for creative improvisation when performing creative tasks in short time periods specified by the conditions of the game, and also provides the opportunity to repeat theoretical material in a playful way, which bstvuet his best recall.

Claims (7)

1. An educational board game for advertising specialists, containing a game field with a game track printed on it, divided into successive game positions with alternating symbols, forming a game path, two-sided game cards containing tasks and instructions on the actions of players on the title side of which graphic elements are applied, and on the back - a text part, a set of cards simulating banknotes, a set of game elements to indicate the place of each player on the game le, as well as a random number generator in the form of dice with marking faces, characterized in that the game cards are made in the form of seven sets of cards with markings corresponding to the positions of the game path, and the cards containing tasks are made in the form of two sets of cards, one of which contains theoretical questions with answers to them, and the other contains creative tasks designed for the player to complete at the agreed time, and the game additionally contains each player’s personal card designed for I place additional game elements on it and maintain each player’s score, three types of additional game elements designed to be placed on the inside of personal cards, made in the form of a set of cards with marking denoting specialists of an advertising agency, a set of cards with marking denoting advertising technologies, a set of game tokens made in the form of flat square elements of the same color and shape, mainly from plastic or durable paper and cardboard material, etc. than the way the game has at least three additional positions, designed for a player of the game elements that fill the personal card. 2. The board game according to claim 1, characterized in that the player’s personal card is double-sided, on the title side of which there are graphic elements indicating the type of card and the marking “career card”, and the inside is made in the form of a table and contains at least at least four types of empty cells labeled “rating” of the player’s advertising agency, “skills” (level) of units, “specialists” and “advertising technology” designed to accommodate the corresponding game elements. 3. A board game according to claims 1 and 2, characterized in that the additional game elements designed to fill out each player’s personal card are made in size and shape, repeating empty table cells on the inside of personal cards. 4. The board game according to claim 1, characterized in that the set of game cards denoting specialists of the advertising agency and designed to fill out the personal cards of each player is made in the form of one-sided cards of nine types, denoting three types of specialists of the advertising agency of three skill levels, and in the graphic part of the cards includes indications of the type of specialist, qualification level, salary that the player must pay at the end of the reporting period. 5. The board game according to claim 1, characterized in that the set of cards with markings denoting advertising technologies designed to fill the career map is made in the form of square one-sided cards marked "advertising technology". 6. The board game according to claim 1, characterized in that the game path contains an additional playing position “bank”, necessary for fixing the start of the game, the circles passed by the players and the end of the game, as well as simulating the end of the reporting period in the structure of the game, involving certain payments. 7. The board game according to claim 1, characterized in that the cards imitating banknotes are made in the form of banknotes resembling bank tickets of various countries, with nominal value signs in fictitious currency units - “highs”, in the visual performance of which portraits of celebrities are used advertising industry.