PH12018502088A1 - A system and method for matching influencers with an advertisement campaign - Google Patents

A system and method for matching influencers with an advertisement campaign

Info

Publication number
PH12018502088A1
PH12018502088A1 PH12018502088A PH12018502088A PH12018502088A1 PH 12018502088 A1 PH12018502088 A1 PH 12018502088A1 PH 12018502088 A PH12018502088 A PH 12018502088A PH 12018502088 A PH12018502088 A PH 12018502088A PH 12018502088 A1 PH12018502088 A1 PH 12018502088A1
Authority
PH
Philippines
Prior art keywords
influencers
influencer
advertisement
advertisement campaign
psychographics
Prior art date
Application number
PH12018502088A
Inventor
Qi Wen Evangeline Leong
Original Assignee
Kobe Global Tech Pte Ltd
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Kobe Global Tech Pte Ltd filed Critical Kobe Global Tech Pte Ltd
Publication of PH12018502088A1 publication Critical patent/PH12018502088A1/en

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0242—Determining effectiveness of advertisements
    • G06Q30/0244—Optimization
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q10/00—Administration; Management
    • G06Q10/06—Resources, workflows, human or project management; Enterprise or organisation planning; Enterprise or organisation modelling
    • G06Q10/063—Operations research, analysis or management
    • G06Q10/0631—Resource planning, allocation, distributing or scheduling for enterprises or organisations
    • G06Q10/06311—Scheduling, planning or task assignment for a person or group
    • G06Q10/063112—Skill-based matching of a person or a group to a task
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0201—Market modelling; Market analysis; Collecting market data
    • G06Q30/0202—Market predictions or forecasting for commercial activities
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00—Information and communication technology [ICT] specially adapted for implementation of business processes of specific business sectors, e.g. utilities or tourism
    • G06Q50/01—Social networking

Landscapes

  • Business, Economics & Management (AREA)
  • Engineering & Computer Science (AREA)
  • Strategic Management (AREA)
  • Development Economics (AREA)
  • Accounting & Taxation (AREA)
  • Finance (AREA)
  • Human Resources & Organizations (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • Game Theory and Decision Science (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Educational Administration (AREA)
  • Operations Research (AREA)
  • Quality & Reliability (AREA)
  • Tourism & Hospitality (AREA)
  • Data Mining & Analysis (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

A system and method for pairing influencers to an advertisement campaign based on their relevance to an advertisement specification. Based on the advertisement specification and the profiles of influencers, the system selects influencers an advertisement campaign. Influencer psychographics take the form of keywords derived from visual, aural and textual elements of an influencer's posts made on a social media platform. The selected influencers are automatically paired with the advertisement campaign based on their relevance in the form of psychographics and ability to meet the requirements of the advertisement specification. A payout is calculated based on the past performance of the influencer, the nature of the work performed, the ratings of the influencer and the relevancy of the influencer, the influencers engagement rate and follower count..
PH12018502088A 2017-01-20 2018-09-27 A system and method for matching influencers with an advertisement campaign PH12018502088A1 (en)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US201762448409P 2017-01-20 2017-01-20
PCT/SG2018/050036 WO2018136011A1 (en) 2017-01-20 2018-01-20 A system and method for matching influencers with an advertisement campaign

Publications (1)

Publication Number Publication Date
PH12018502088A1 true PH12018502088A1 (en) 2019-07-29

Family

ID=62908826

Family Applications (1)

Application Number Title Priority Date Filing Date
PH12018502088A PH12018502088A1 (en) 2017-01-20 2018-09-27 A system and method for matching influencers with an advertisement campaign

Country Status (5)

Country Link
JP (1) JP2020514847A (en)
KR (1) KR20190100848A (en)
PH (1) PH12018502088A1 (en)
SG (1) SG11201807777WA (en)
WO (1) WO2018136011A1 (en)

Families Citing this family (11)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US11042896B1 (en) 2018-03-12 2021-06-22 Inmar Clearing, Inc. Content influencer scoring system and related methods
JP6884170B2 (en) * 2019-04-19 2021-06-09 ＰａｙＰａｙ株式会社 Information processing equipment, information processing methods and information processing programs
KR102299618B1 (en) * 2019-08-23 2021-09-08 주식회사 컨슈머인텔리전스 Apparatus and method for matching review advertisement
KR102381705B1 (en) * 2019-09-09 2022-04-01 원상연 System for matching companion animal influencer and method for matching information
KR102497809B1 (en) * 2020-07-28 2023-02-10 주식회사 레뷰코퍼레이션 Advertiser and influencer mediation service provision device using artificial intelligence
KR20220060165A (en) 2020-11-04 2022-05-11 주식회사 민플래닝 Advertisement curation matching playform using artificial intelligence and operating method thereof
US20220277356A1 (en) * 2021-02-27 2022-09-01 Invite Technologies, Inc. Systems and methods for associating advertisers and content creators
WO2023278806A1 (en) * 2021-06-30 2023-01-05 Opendorse, Inc. System and method for determining activity pricing
KR102350777B1 (en) * 2021-07-23 2022-01-14 주식회사 아마고 Server for providing apparel shopping mall platform
WO2023013810A1 (en) * 2021-08-06 2023-02-09 스마트마인드 주식회사 Advertising mediation service provision system for connecting advertiser and marketer
JP7420424B1 (en) 2023-06-30 2024-01-23 スマートシェア株式会社 Information processing device, information processing method, and information processing program

Family Cites Families (9)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US7483891B2 (en) * 2004-01-09 2009-01-27 Yahoo, Inc. Content presentation and management system associating base content and relevant additional content
US20090119173A1 (en) * 2006-02-28 2009-05-07 Buzzlogic, Inc. System and Method For Advertisement Targeting of Conversations in Social Media
US20080140506A1 (en) * 2006-12-08 2008-06-12 The Procter & Gamble Corporation Systems and methods for the identification, recruitment, and enrollment of influential members of social groups
WO2009020570A1 (en) * 2007-08-03 2009-02-12 Rovrr, Inc. System for electronic commerce
CA2837937C (en) * 2012-12-21 2019-12-31 Bce Inc. Methods and computer-readable media for carrying out promotional campaigns
US10223454B2 (en) * 2013-05-01 2019-03-05 Cloudsight, Inc. Image directed search
US20160034935A1 (en) * 2014-07-31 2016-02-04 Ravi Neb Method and a system for automatically selecting an influencer suitable for endorsing a brand's product or service
JP6384242B2 (en) * 2014-09-30 2018-09-05 大日本印刷株式会社 Information analysis apparatus, information analysis method, and program
JP6400445B2 (en) * 2014-11-27 2018-10-03 Kddi株式会社 Conversation analyzer, conversation analysis system, conversation analysis method, and conversation analysis program

Also Published As

Publication number Publication date
WO2018136011A1 (en) 2018-07-26
JP2020514847A (en) 2020-05-21
SG11201807777WA (en) 2018-10-30
KR20190100848A (en) 2019-08-29

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