MXPA97005718A

MXPA97005718A - Advertising of interactive multimedia and electronic commerce in a hyperte network

Info

Publication number: MXPA97005718A
Application number: MXPA/A/1997/005718A
Authority: MX
Inventors: Apte Jitendra; Lima Roesler Marina
Original assignee: At&T Corp
Priority date: 1996-08-01
Filing date: 1997-07-29
Publication date: 1998-02-01

Abstract

A system and method for providing interactive multimedia directed advertisements, and e-commerce capability in a hypertext network is provided. The advertising programming elements from a server are loaded on a user's client computer through a viewer at the request of the user. The display screen of the client's computer is divided into a display area, which retains the entire functionality of the underlying viewer and an advertising area. Controls that affect the presentation and content of advertisements transmitted from the server to the client computer are available to the user in the advertising area, such as a secure purchase and electronic coupon controls.

Description

ADVERTISING OF INTERACTIVE MULTIMEDIA AND ELECTRONIC COMMERCE IN A HYPERTEXT NETWORK FIELD OF THE INVENTION This invention relates to providing interactive advertising and secure purchase opportunities in a network, particularly with a system and method for providing interactive multimedia advertising with e-commerce objectives and capabilities through a hypertext network.

BACKGROUND OF THE INVENTION A hypertext file that is displayed on a computer as a page through programming elements (software) that are mentioned below as a browser. A page includes links that, when selected by a user, cause another page (known as a posted page) to be displayed, which causes another part of the currently displayed page to be displayed, or which also causes a program to run. of computer. An example would be through a video screen, the output can take the form of at least one textual, graphic, REF: 25045 animation, video, audio or a virtual object. The client computer is also capable of accepting entries from a user. Such an input can provide by an element such as a keyboard, a mouse, a telephone contact pad, a television remote control and so on. A network can be used as a channel to disseminate commercial information that includes advertising, as well as carry out electronic commerce. Electronic commerce here refers to buying and selling processes in a network. Advertising on a network can be static or dynamic. Static advertising on the network operates by displaying an image of advertising in a fixed exhibition on the page displayed to a user. An advertising image can be a link that, when selected by the user, displays a new page that contains additional information about the product or service provided in static advertising. The advertising image link usually disappears when it is selected and replaced on the screen by the linked page. Dynamic network advertising operates by displaying a sequence of advertisements. Dynamic network advertising is implemented using patented programming elements self-supported by the advertiser that must be downloaded to the client user and executed by the user. Here, self-supporting, they mean programming elements that operate independently of any other element of application programming. Like static advertising, dynamic advertising can also be a link, which is displayed in a fixed position on a page, and usually disappears after it is selected and replaced by a linked page. An example of a dynamic network advertising system is the Point Cast network. Figure 1 shows this known self-supporting system that is installed in a package of independent programming elements on the client's computer. The information includes news, weather and sports information that is transmitted to the PCN programming element on the client's computer and that is updated periodically. The user can see news stories by selecting the 11 news button, the weather status by selecting the 12 climate button and so on. The ads are displayed in a corner of the screen, in the advertising area 13. Each advertisement 14 is a link. When the user selects an active PCN advertising link a display loads and displays a page 21 (Figure 2) in a predetermined direction, known as a universal resource locator (URL) 22. The display replaces the advertising area 13 so that PCN it no longer displays advertising for the user. Alternatively, PCN can configure to display a separate self-supported viewer, such as the Netscape viewer, when an advertising link is selected. In that case, the self-supporting visualizer appears at the top and obscures the advertisements presented by PCN. However, the viewer can be removed to another part of the screen, so it shows the stream that is flowing from ads from PCN. However, the observation of both PCN and the page in the self-supported viewer in its entirety is practically impossible, and the user generally chooses whether to observe one or the other, but typically can not observe both. The advertisements that appear on PCN include animated graphic media. The advertisements are downloaded from a server to a client computer and are occasionally updated (along with the rest of the PCN content) when the user selects the update button 15 (figure 1). A set of advertisements are stored on the user's client computer and displayed in sequence in a loop. The sequence is repeated with a work cycle depending on the number of ads downloaded.

In another known advertising system called Hypernet, the advertisements are supplied in current to the user while allowing the user to continue analyzing the Internet. When an advertisement is selected, a page is presented to the user. For these known systems, each advertisement only appears for a short period of time, and is then replaced by the next advertisement in the sequence. The user has no control over the content or the order of the advertisements, and can not set pauses, skip, re-display or set stages through the advertisements as desired. Nor can the user make a secure purchase directly using the PCN service. The same advertisements are sent to all users, regardless of the user's preferences. Both static and dynamic advertising are limited in that they only provide a flow of information in one direction from the advertiser to the user. In the best case, this advertisement provides a phone number that the user must mark to acquire or to learn more about the advertised product, or a link to a page with additional information from the advertiser. Additional information must be requested from the publicist through a publicist's page that is linked to the publicity, or verbally through a telephone call from one of the publicist's representatives. Another disadvantage of the known advertising systems is that, when an advertisement is selected by a user, the advertising process is generally interrupted when the linked page is displayed to the user. In systems where the advertising process is not interrupted, it is difficult or impossible for the user to observe both advertisements and the linked page in its entirety. Therefore, it is essential to prevent other advertisers from presenting their advertising while the user is acquiring additional information about other advertising. In addition, a linked page usually contains other attractive links, which reduces the likelihood that the user will return soon (if it does) to the web site on which the advertisements are displayed. A superior advertising system in a network would provide the user with the ability to interact and control the presentation of advertisements; coupling electronic commerce without leaving the network; easily obtain additional information regarding a product or service that is displayed in an advertisement without interrupting the display of additional advertisements; and establish communications with the sales representatives of the advertiser through the client's computer without leaving the network. These characteristics would allow the advertiser to aim more effectively at a buyer, send advertising that meets the needs of the user. It would also provide the user access to excessive information about the product or service advertised, which would result in better and more informed purchasing decisions. Advertisers would be able to take advantage of the low cost of selling electronically, which would lower sales costs and improve profits. Competition under these circumstances would result in lower prices and a higher value for the buyer.

BRIEF DESCRIPTION OF THE INVENTION The present invention provides a system and method for advertising and carrying out electronic commerce in a network using advertising programming elements that are transmitted from a server to a client computer on a network at the request of the user. The advertising programming elements operate as an overlay of a known conventional display, such as a Netscape viewer, divide the user's computer screen of the client into an advertising area and a display area. The advertising area is provided with buttons for the user to control the presentation and content of the advertisements, and for the user to see multimedia information, securely acquire an item, obtain an electronic coupon and communicate with a sales agent regarding the advertising displayed at that time. The user can establish a pause in the flow of advertisements, see a previously displayed advertisement, or omit or skip ahead of the next advertisement that will be displayed. The display area retains the original functionality of the underlying viewer and operates independently of the advertising area, except for some buttons (for example, control buttons and electronic transaction buttons) in the advertising area that cause the pages they are loaded and displayed in the display area when they are selected. The independent operation of the display area means that several advertisements can be displayed to the user in the advertising area while the user analyzes a single page in the display area. This is superior to the known systems in which only one fixed advertisement can be displayed on each page displayed. The server includes a base page or entry page (home page) through which you can access the advertising service by the user. The server also includes a help page by which assistance in the use of the advertising service to the user can be provided. According to the present invention, the advertising of the server advances in a stream of advertising in sequence to the client's computer more or less continuously. This is in contrast to the known advertising services, which download a set of advertisements to the client's computer that are stored and displayed in a repetitive cycle to the user. In addition, according to the present invention, the advertisements displayed to the user are multimedia interactive advertisements, comprising one or more text media, graphics, animation, video, audio and virtual objects that include at least one link to a page that is displayed in the viewer area when selected. The multimedia features of the advertisements of the present invention are advantageous because they stimulate users to buy those who are especially sensitive to video, analysis of virtual objects, audio, animation, texts, graphics or any combination thereof, while the Known advertising systems only draw the attention of those who are receptive to text, graphics, animation and combinations thereof. A user can select advertising topics, whereby the advertisements in the selected topics are transmitted to the user. Advertising can also be selected by deducting user areas of interest based on the content of the pages in the network selected by the user for observation. The present invention provides a superior system and methods for providing advertising and e-commerce capabilities with interactive multimedia objectives by means of which advertisers and users can intercatr. .r information and buy and sell goods and services.

BRIEF DESCRIPTION OF THE DRAWINGS Figure 1 shows a known advertising service for a network.

Figure 2 shows another known advertising service for a network that displays a page linked to an advertisement. Figure 3 shows one embodiment of a system according to the present invention. Figure 3a shows another embodiment of a system according to the present invention. Figure 4 shows another embodiment of a system according to the present invention. Figure 5 shows a modality of a graphical user interface according to the present invention. Figure 6 shows a modality of a graphical user interface as an overlay to a known viewer, in accordance with the present invention. Figure 7 shows another embodiment of a graphical user interface as an overlay to a known viewer, in accordance with the present invention. Figure 8 shows a video sequence or a movie that is displayed in response to user selection of a multimedia clip button of a graphical user interface mode according to the present invention.

Figure 9 shows a modality of a graphical user interface for entering data from a user to acquire a product, according to the present invention. Figure 10 shows a modality of a graphical user interface through which a user can obtain an electronic coupon, according to the present invention. Figure 11 shows a modality of a graphical user interface used in accordance with the present invention for distributing coupons using various electronic means.

DETAILED DESCRIPTION The present invention provides a new and superior system and method for providing advertising and e-commerce capabilities over a network. According to the present invention, the content and presentation of advertisements can be controlled by the user, who also securely acquires goods and services without having to leave the network. The present invention is interactive, and provides means for sending information from the user to the advertiser, as well as vice versa. This results in advertising with a greater objective and with a better and more relevant information delivery to the possible buyer. The systems of the present invention, which are shown in Figure 3, comprise a server 51 and a client computer 52 having a display, with the server 51 and the client computer 52 interconnected through a network 53. The computer 52 of the client comprises a microprocessor, a display device such as a screen, storage devices such as a hard disk drive and a random access memory, and input devices such as a keyboard and a mouse. The advertising programming elements on the server 51 are downloaded to the client computer 52 and executed to act as a cover to the display. In one embodiment, these programming elements are written in a Java programming language, and loaded and executed on the client's computer 52 when the user selects an advertising service link on an advertising service page displayed to the user through of the user's viewer. This mode of operation is superior to known advertising systems that run exclusively outside the client's computer 52, because the system of the present invention is capable of obtaining information regarding the client's computer 52 that can be filtered. by a wall against fire between the computer 52 of the client and the server 51. For example, the present system is able to obtain the exact address of the computer 54 of the client (figure 3a) that is connected to the network 55 through a local area network 56, while known systems would only be able to determine the network address of the server 57 of the network in the local area network. Although the advertising programming elements are executed on the client's computer 52 (figure 3), the viewer retains its initial functionality to display hypertext files, and the advertising programming elements appropriate a part of the display screen of the client's computer 52. In another embodiment of the present invention, which is shown in Figure 4, the functions of the advertising service provider, according to the present invention, are divided among several servers interconnected with each other and with the client's computer 61 through a network 62. The advertisement is delivered to the client's computer from an advertising server 63. The secure purchase transactions are handled by the transaction server 64. The multimedia information is transmitted to the client's computer from a multimedia server. Help is provided to users from an information server 66. Communications are established between a user and a publicist using a connection request server 67, which connects to a public telephony network 68. This can be carried out, for example, in accordance with the invention described in the interim US application Serial No. 60 / 041,087, "System and method for providing telephone connection services using a data network" (System and Method for Providing Telephonic Connection Services Using a Data Network), filed March 19, 1997, which is incorporated herein by reference. The programming elements of the advertiser act with the viewer to present the user with an exhibition, a modality which is shown in figure 5. The user's screen is divided into two areas: the viewing area 31 and the advertising area 32. The display area and the advertising area operate essentially independently, so that various advertisements can be advantageously displayed to the user while the user is observing a single page displayed in the display area. The area 31 of the display retains all the controls originally provided by the display, which includes the file features 33, the editing feature 34, the bookmark feature 35, and so forth. Therefore, the display area continues to function essentially as an original viewer (before the advertising programming elements are downloaded and executed). In this embodiment, the area for viewing pages 31 has decreased to accommodate advertising area 32. The advertising area 32 comprises a control area 36, an exhibit area 37 and a transaction area 38. The control area is provided with a help button 39, a pause button 40, a button 41 to delay and a button 42 for overtaking. Each button acts as a link. In one embodiment, when the user places the mouse arrow 49 on a button, an explanatory bubble 50 appears in the vicinity comprising a brief description of the functionality of the button. When selected by a user, the help button 39 loads and displays an advertising service help page in the area 31 of the display. In one embodiment, the help page has a table of contents, an index that can be examined and general information about the use of the present invention. The table of contents and the index include links to other help pages that provide detailed information about specific topics of interest regarding the advertising service for the user. The pause button 40 stops the advance of the advertisement that is displayed in the display area 37, which is sent to the client's computer in sequence from a server. The advertising displayed in the screen area 37 at the time the user selects the pause button 40 persists in the display area 37 until the user selects the pause button 40 again, at which time the display is displayed. next advertising in the exhibition area 37, and the progression continues. In this way, the pause button works as an oscillating connection. A predetermined number of advertisements displayed in the display area are stored on the client's computer. The present invention provides the ability to return to previously displayed advertisements by selecting button 41 back. When this button is selected, the progression of advertisements shown in the screen area 37 is suspended, and the user can re-view previously displayed advertisements, one at a time. The progression can be continued at any time by selecting the pause button 40.

In order to get ahead of the advertisements, the present invention provides a button 42 for advancing in stages. When selected, the forward button causes the next display to be displayed in the progression in the display area 37. Therefore, if the advance button 42 is selected while viewing previously displayed advertisements, the following previously displayed advertising in the exhibit area 37 will be displayed. In this way, it is possible to move forward among advertisements previously displayed. Similarly, if the button 42 is selected to be advanced during the progression of advertisements that are currently advancing on the server, the displayed advertising will be replaced immediately with the following advertising in the progression. The pause button 40, the delay button 41 and the forward button 42 provide the ability to suspend the progression of advertisements, move back and forth between previously displayed advertisements, and immediately replace an advertisement currently displayed with the following advertising. in progression. The advertisements displayed in the display area 37 may be links, may contain links and / or may function as image maps as selectable areas. Image maps are known in the art. The advertisements comprise at least one of textual, graphic, animation, video, audio and virtual objects media. Because the advertisements progress from a server instead of being downloaded as a set and displayed to the user in a cycle, the present invention can make choices as to which advertisements to display to the user that is sensitive to viewing or viewing habits. current user. Therefore, if the user selects and observes pages in the viewing area 31 regarding outdoor activities, the present invention may select advertisements for camping equipment, which are sent from the server to the client for display to the user. This advantageous ability to dynamically target advertisements is not provided by the known advertising services that download predetermined advertising in groups. This dynamic ability to have objectives is in part due to the ability of the present invention to operate with a display such that the progression of advertisements does not interfere in any way with the independent operation of the display.

In Figure 6 an embodiment of the present invention is shown as a coating for the known Netscape viewer. The display area 81 maintains the full functionality of the Netscape viewer, while the advertising area 82 comprises the features shown in Figure 5. The transaction area 38 is provided with a sales agent button 43, a button 44 of media sequences, a secure purchase button 45, a base page button 46 and an electronic coupon button 48. When selected by a user, the sales agent button 43 establishes communications between the user and a sales agent for the advertiser or sponsor of the advertisement currently displayed in the display area 37. In one embodiment, a connection request is sent to a connection server, and a telephone call is established according to the invention described in the invention described in the provisional application of the United States Serial No. 60 / 041,087, "System and method for providing telephone connection services using a data network "(System and Method for Providing Telephonic Connection Services Using a Data Network), deposited on March 19, 1997, incorporated herein by reference.

As shown in Figure 5, the user has placed arrow 49 of his mouse on the sales agent button 43, and an explanatory bubble 50 has appeared nearby., which indicates the function of the sales agent button 43. In another embodiment, the sales agent is called directly from the user's client's computer, and voice communications are established in the form of packets through the data network such as the Internet. The user can obtain additional information regarding the products that are shown in the advertisement, or can make a purchase with the sales agent. The media sequence button 44 generates a multimedia display that is displayed in the display area, when selected. In one embodiment shown in Figure 7, an advertisement 91 for information of a movie is displayed in the advertising area 92. While displayed, the multimedia sequence button 93 is selected by a user. As shown in Figure 8, a video sequence 101 of a scene from a movie is shown to the user in the area 102 of the display, accompanied by the audio of the voices of the actors. In another embodiment, a promotional video sequence of the movie is shown to the user in the area of the display 102, accompanied by an audio narration. The data for the multimedia display is sent from a server to the computer to the client as requested by the client computer. The secure acquisition button 45 provides the ability to effect a secure purchase transaction by the user. When a user selects the secure purchase button 45, a secure purchase sequence for the product or service shown in the advertising displayed at that time is initiated. A secure purchase sequence comprises at least one screen displayed to the user in the area 31 of the display. In a process known as "attempt to persuade to buy more", the present invention shows advertisements related to the article that is acquired by the user during the secure purchase sequence. For example, if the user is going to purchase a pair of shoes, the advertising for belts, shoe polisher, and foot care products are displayed to the user in the advertising area 32 while the pages of the sequence of advertising are displayed. Secure purchase for the user in the area of the viewer. In one embodiment shown in Figure 9, the present invention presents the user with a form 110 in the area III of the viewer by means of which the user provides secure purchase information such as a credit card number 112 and a number. of articles to be acquired 113 to the publicist. The content of the form is sent to the advertiser using a secure form. Many techniques are known in the art for transmitting such data by a secure means. These techniques protect the confidentiality and integrity of the transmitted data, and generally provide means to intensify the identity of the party sending the data. The advertiser then makes a debit account to the user's credit card and sends the selected product. In another embodiment, the user has secure purchase information pre-registered with the advertising service of the present invention. This information includes the user's name, the shipping address, the credit card number, the expiration date of the credit card and an authentication key word. When the user selects the secure purchase button 45 (Figure 5) he is asked to enter his keyword through a form shown in area 31 of the display. If the keyword is correct, the advertiser is sent a secure purchase order indicating the product and the user's secure purchase information, the advertiser establishes a debit note for the user's credit card and sends the product to the user.

In one embodiment, when the user selects the base page button 46, a base page of the advertising service is displayed in the area 31 of the display. In another embodiment, when a user selects the base page button 46, the base page of the advertiser sponsoring the advertisement is currently displayed in the advertising area 32 which is displayed to the user in area 31 of the display. In accordance with the present invention, an electronic coupon can be selected, stored and claimed at the request of the user. In an embodiment shown in Figure 10, an electronic coupon 121 appears in the advertising area that is "fixed" electronically and stored when selected by a user. In another embodiment, an advertisement appearing in the advertising area 37 (Figure 5) establishes that an electronic coupon can be stored (or "set") for a secure purchase by selecting the electronic coupon button 48. When the electronic coupon button 48 is selected by the user, an electronic coupon is stored in a file on the user's client computer. The present invention can also be used to distribute conventional coupons in a more conventional manner. In a modality shown in figure 11, when the electronic coupon button 48 is selected (figure 5) by a user, the user is presented with the option of choosing whether the coupon should be sent to his person by means of the postal service 131, by fax 132, by electronic mail (e-mail) 133, or if it can be printed locally in some other way on the user or on the user's printer 134. If the user selects option 131 of the postal service, the user is asked to enter his mailing address 135, and a printed version of the coupon is sent to the user through the mail. If the user selects option 132 of the fax, the user is requested to enter his fax telephone number 136, and a copy of the coupon is transmitted to the user by means of the fax. If the user selects the e-mail option 133, the user is asked to provide his e-mail address 137 and a copy of the coupon is transmitted to the user via e-mail. If the user selects the printed option, a copy of the coupon is printed on the user's printer. The electronic coupon includes data such as the article to which it belongs and the economic value of the coupon. In one embodiment, the electronic coupon is claimable for a fixed monetary discount with respect to an article by which the purchase price is reduced when the secure purchase transaction is carried out over the network. This can be carried out electronically, insofar as the present invention searches the customer's computer for electronic coupon files for relevant electronic coupons during a secure purchase transaction. In another modality, the electronic coupon is claimable to request a discount in percentage with respect to an article. The control area 36 (Figure 5) also comprises a content control window 47 that provides the ability to customize the advertisements that appear in the display area 37. The content control window 47 includes a list of topics. In one modality, these topics include shopping, traveling and free time. When one or more topics are selected by the user, they highlight, and the advertisements pertinent to the highlighted topics appear in the exhibition area. When selected, an enhanced topic is selected again by the user, it is no longer selected, and the ads belonging to the topic that has not been selected are intended to be displayed to the user. In this way, the topic selection process works as an oscillating collection. In one embodiment, advertisements outside the highlighted topics are placed interposed with advertisements within the highlighted topics and displayed in the display area 37.

The present invention advantageously provides the ability to select advertisements to show the user based on the content of the pages observed by the user in the area of the display. In one modality, if the user views a machine with respect to the state of Hawaii, the server sends advertising regarding trips and leisure activities in Hawaii to the user's computer. In another modality, if the user views several pages regarding mutualist foundations, the server sends publicity regarding mutualist foundations to the user's client computer. In one embodiment, the present invention carries out its content-sensitive advertising by conducting a keyword search of a requested page to be displayed on the client computer by the user. The keywords are obtained by notation words that appear between the headings of the TITLE in HTML documents. For example, a page that contains the code: < TITLE > Bill's favorite places to surf in Molokai < / TITLE > The keywords "surf" and "Molokai" can be extracted as keywords.

After extracting the keywords, the keywords are compared with a database index, which cross-reference keywords with topic names. Therefore, in the present example, the keyword "surfing" coincides with topics such as "adventures abroad" and "water sports". "Molokai" coincides with the topic "Hawaii". Each topic in the database is correlated with a series of URLs for advertisements that relate to the topic. Therefore, the topic "Hawaii" corresponds to advertisements for "airline travel to Hawaii by TravelNow" and "Hawaiian Hotels Luau", which are now sent to the user and displayed in the advertising area 37. In this way, user observation habits are used to objectively target the user's interests that are relevant to the user's interests. The advertisements may set objectives according to the present invention based on the profile of the user. In one embodiment, the user profile is provided by the user, who completes the entries in a manner that is displayed in the display area 31. The form includes entries for the user's name, address, email address, age, income level, hobbies and the like, and a send button which transmits the completed form to the advertising service when selected by the user. The advertisements are directed to the user based on the information provided in the form, according to the methods known in the art. The advertisements may also be directed to the user in accordance with the present invention based on a follow-up examination of the electronic coupons retrieved by the user. In one mode, an asset is kept comprising the name of a user, a list of electronic coupons retrieved by that user, and the date on which each electronic coupon was retrieved, and whether each coupon was claimed or not. This information is used to direct advertising to the user based on collateral products that cooperate with or complement the articles for which the user has selected electronic coupons. For example, if the user has selected electronic coupons for a food processor, a set of cutlery and a refrigerator, advertisements for a mixer, barbecue utensils and an oven can be displayed to the user. The advertisements may also be directed to the user in accordance with the present invention using a prior examination of the purchases made by the user. In one embodiment, a list of items purchased is stored in a file comprising the user's name, the items purchased, information about the items (for example the price) and the date on which each item can be purchased. Advertising for related and complementary products to those purchased may be displayed to the user. Advertisements can also be directed to a user by using an ad checking exam selected by a user. In a modality, a list of advertisements selected by a user is stored in a file that includes the name of the user and the selected advertisements and the date on which each advertisement was selected. Advertising for related and complementary products is displayed to the user. Therefore, the present invention is capable of directing advertisements to the user in a variety of ways, although one embodiment of the present invention may require a user to register with the advertising service and provide a user profile to receive advertisements, such as User registration is not a per se requirement of the present invention. In contrast, many other modalities, including those mentioned above in current advertisements are addressed using recovered coupon check exams, selected advertisements, user purchases and the like, can be implemented in ways that provide user advertisements without the user you need to register in the advertising service. The present invention advantageously provides a superior method for charging an advertiser with advertising displayed to users through an advertising service. While known static advertising systems charge the advertiser based on the number of times the advertiser is seen by the users and / or the space that is used on the screen by advertising, the present invention allows the advertiser to specify a predetermined amount of time during which advertising is shown to a user. The cost of advertising is increased by increasing the amount of time during which advertising is displayed to the user. Advantageously, the present invention provides a system and method for providing interactive directed multimedia advertising and electronic purchasing opportunities to a user in a hypertext network without damaging the user's regular access to that network. According to the present invention, the presentation and content of the advertisements can be controlled by the user, electronic coupons can be provided to the user and the selected advertisements for transmission to the user are based on the interests of the user as revealed by the content of the pages selected by the user in the hypertext network. The system and method of the present invention therefore provides a more efficient, targeted and meaningful way of providing advertisements and conducting electronic commerce in a hypertext network. It is noted that in relation to this date, the best method known by the applicant to carry out the aforementioned invention, is the conventional one for the manufacture of the objects to which it relates. Having described the invention as above, property is claimed as contained in the following:

Claims

1. A system for providing advertising in a hypertext network, characterized in that it comprises: a. a network; b. a server that has advertising, the server is connected to a network; c. a client computer that has a viewer, the client computer is connected to the network, the advertising server sends the advertisement in sequence from the server to the client computer at the request of the client computer, - d. advertising programming elements on the client computer, the advertising programming elements function as a coating on the display, the advertising programming elements display advertisements in sequence of the client's computer while maintaining the functionality of the display.

2. The system according to claim 1, characterized in that the sequence of media related to the advertising displayed at that time is displayed on the client's computer when requested by a user.

3. The system according to claim 1, characterized in that a secure purchase transaction is made through the customer's computer at the request of the user.

4. The system according to claim 1, characterized in that it additionally comprises a sales agent, in which communications are established between the sales agent and a user at the request of the user.

5. The system according to claim 1, characterized in that it additionally comprises advertising subjects that are selectable by a user, in which the advertisements pertaining to the advertising topics selected by the user are displayed to the user.

6. The system according to claim 1, characterized in that it additionally comprises a help page in the advertising server, the help page is displayed to the user at the request of the user.

7. The system according to claim 1, characterized in that it additionally comprises a base page of advertising services on the server, the base page is displayed to the user at the request of the user.

8. The system according to claim 1, characterized in that the advertisement comprises at least one link that loads and displays a page in the area of the display when it is selected by a user.

9. The system according to claim 1, characterized in that advertisements related to pages displayed to a user at the request of the user are displayed to the user.

10. The system according to claim 1, characterized in that it additionally comprises an electronic coupon that can be selected by a user, in which the electronic coupon is stored in the customer's computer and is claimed by the user during the purchase transaction. safe.

11. The system according to claim 1, characterized in that the advertising displayed previously is displayed to the user at the request of the user.

12. The system according to claim 1, characterized in that the sequence of advertisements displayed to the user can be stopped (placed in pauses) at the request of the user.

13. The system for providing advertising in a hypertext network, characterized in that it comprises: a. a network; b. a server that has advertisements, the server connects to the network; c. a client computer that has a browser, the client computer connects to the network, the server sends advertisements in sequence from the server to the client computer at the request of the client computer; d. advertising programming elements on the client computer, the advertising programming elements function as a coating for the visualizer, the programming elements of the display operate in conjunction with the display to display a screen on the client's computer, which comprises: i . a display area, the display area comprises a page display area and controls of programming elements displayed by the display when the display operates without the advertising programming elements; ii. an advertising area, which includes: a. a control area that has a pause button, a back button and an overtake button by which the presentation of advertisements is controlled by a user, - b. an exhibition area in which the advertisements are displayed, in sequence, to the user; c. a transaction area that has a secure purchase button to carry out a secure purchase transaction at the user's request.

14. The system according to claim 13, characterized in that it additionally comprises a sales agent, in which the transaction area additionally comprises a sales agent button to carry out communications between a user and the sales agent. at the request of the user.

15. The system according to claim 13, characterized in that it additionally comprises a help page in the server, the advertising area additionally comprises a help button in which the help page is displayed in the area of the display when the help button is selected by a user.

16. The system according to claim 13, characterized in that it additionally comprises multimedia information in the server, in which the advertising area additionally comprises a multimedia button, and in which the multimedia information is displayed in the display area when the multimedia button is selected by a user.

17. The system according to claim 13, characterized in that it additionally comprises a base page in the server, and in which the advertising area additionally comprises a base page button, and in which the base page is displayed in the area of the viewer when the base page button is selected by a user.

18. The system according to claim 13, characterized in that the advertising area additionally comprises a list of advertising topics, and in which the advertisements pertaining to topics selected by a user are displayed in the advertising display area.

19. The system according to claim 13, characterized in that the advertisement comprises at least one link that loads and displays a page in the area of the display when it is selected by a user.

20. The system according to claim 13, characterized in that the server directs the advertisements to a user, the server transmits advertisements related to pages displayed through the viewer on the client's computer at the request of the user.

21. The system according to claim 13, characterized in that an advertisement is stored in the customer's computer as an electronic coupon when selected by a user, the electronic coupon is recoverable during a secure purchase transaction.

22. A method for providing advertising in a hypertext network, comprising the steps of: a. load advertising programming elements from a server on a client computer with a viewer at the request of the user, the programming elements divide the screen of the client computer into a display area and an advertising area; b. direct a sequence of advertisements from the server to the client computer at the request of the client computer, - c. display advertisements to the user in the advertising area while maintaining the original functionality of the viewer in the display area.

23. The method according to claim 22, characterized in that it additionally comprises the step of establishing a pause in the display of advertisements at the request of the user.

24. The method according to claim 22, characterized in that it additionally comprises the steps of storing a predetermined number of advertisements on the client's computer, establishing pauses in the display of the sequence of advertisements and making steps back and forth through and display the advertisements stored before the user at the request of the user.

25. The method according to claim 22, characterized in that it additionally comprises the step of immediately displaying the following advertising in the advertising area at the request of the user.

26. The method according to claim 22, characterized in that it additionally comprises the step of carrying out a secure purchase of an article shown in the advertising exhibited at that time at the request of the user.

27. The method according to claim 22, characterized in that it additionally comprises the step of establishing communications between the user and a sales agent representing the advertiser of the advertising displayed at that time, at the request of the user.

28. The method according to claim 22, characterized in that it additionally comprises the step of showing the user multimedia information belonging to the advertising displayed at that moment, at the request of the user.

29. The method according to claim 22, characterized in that it additionally comprises the step of displaying a base page of the user's advertising service, at the request of the user.

30. The method according to claim 22, characterized in that it additionally comprises the step of displaying an advertising service help page to the user, at the request of the user.

31. The method according to claim 22, characterized in that it additionally comprises the steps of displaying a list of advertising topics to the user and displaying advertisements in the advertising area belonging to the advertising topics selected by the user.

32. The method according to claim 22, characterized in that it additionally comprises the step of displaying an advertising page in the display area when the advertising displayed in the advertising area is selected by a user.

33. The method according to claim 22, characterized in that it additionally comprises the steps of determining the themes of the pages observed through the viewer on the client computer at the request of the user, selecting advertisements related to the topics, and transmitting the related advertisements with the topics, to the client's computer.

34. The method according to claim 22, characterized in that it additionally comprises the steps of storing an electronic coupon when selected by a user, and claiming the electronic coupon during a secure purchase transaction at the request of a user.

35. A method for carrying out a secure purchase transaction in a hypertext network, the method is characterized in that it comprises the steps of: a. load advertising programming elements from a server on a client computer with a viewer, at the request of the user, the programming elements divide the screen of the client's computer into a display area and an advertising area; b. send a sequence of advertisements from the server to the client computer at the request of the client computer, - c. display advertisements to the user in the advertising area while maintaining the original functionality of the viewer in the display area; d. accept a secure purchase request from a user for an item offered in an advertisement that is displayed at that time; and. accept the user's acquisition or purchase information.

36. The method according to claim 35, characterized in that the secure purchase information comprises the information of the credit card, the information of the credit card comprises the name of the seller of the credit card, the name of the user and the number of credit card, and the expiration date or expiration date of the user's credit card.

37. A method for pre-registering information of a user buyer, the method is characterized in that it comprises the steps of: a. obtain information from the user computer, - b. store the information of the user buyer on the server, - c. associating the information of the user buyer with a confidential keyword of authentication, the keyword is known by the user and is recognized by the server.

38. The method according to claim 37, characterized in that the information of the buyer comprises credit card information, the credit card information comprises the name of the seller of the credit card, the name of the user and the number of the credit card. credit and the expiration or expiration date of the user's credit card.

39. The method according to claim 37, characterized in that the user information comprises the user's sending address.

40. The method according to claim 37, characterized in that it additionally comprises the steps of storing an electric coupon when the advertisement is selected by a user, and claiming the electric coupon during a secure purchase transaction at the request of a user.

41. A method for carrying out a secure purchase transaction in a hypertext network, characterized in that it comprises the steps of: a. load advertising programming elements from a server on a client computer with a viewer at the request of the user, the programming elements divide the screen of the client's computer into an area of the display and an advertising area; b. send a sequence of advertisements from the server to the client computer, - c. display advertising to the user in the advertising area while maintaining the original functionality of the viewer in the display area; d. accept a secure purchase request from a user for the item offered in the advertising displayed at that time, - e. accept a confidential keyword of user authentication; F. send pre-registered information from the buyer to the advertiser of the advertising displayed at that time if the confidential authentication keyword provided by the user matches a confidential authentication keyword stored on the server, and generate an error message if the keyword provided by the user does not match the keyword stored on the server.

42. The method according to claim 41, characterized in that it additionally comprises the steps of storing an electronic coupon when the advertisement is selected by a user and claiming the electronic coupon during a secure purchase transaction at the request of a user.

43. A system for providing advertising to a user through a hypertext network, characterized in that it comprises: a. advertising elements to provide advertisements to a user; b. server elements to store the advertising elements and accept secure purchase data from a user, - c. elements of the client to load the advertising elements and display the advertisements to the user; and c. Network elements to interconnect the server element with the client element.

44. The system according to claim 43, characterized in that it additionally comprises elements to identify the themes of the pages displayed with the elements of the client, elements to select the advertisements corresponding to the themes, and elements to send the selected advertisements to the clients. Customer elements at the request of the customer's elements.

45. A system for providing advertising to a user through a hypertext network, characterized in that it comprises: a. advertising elements to provide advertisements to a user; b. server elements for storing advertising elements and accepting safe purchase transactions from a user; c. elements of the client to load the advertising elements and display the advertisements to a user; d. display elements to display pages to a user in the client's elements, - d. network elements to interconnect server elements with client elements.

46. The system according to claim 45, characterized in that it additionally comprises elements to identify the themes of the pages displayed by the customer's elements, elements to select the advertisements corresponding to the themes, and elements to transmit the selected advertisements to the clients. customer elements.

47. The system according to claim 45, characterized in that it additionally comprises elements for storing an electronic coupon at the request of a user, and elements for claiming the electronic coupon when requested by a user.