TWI605403B - Cross-border interactive marketing system and method thereof - Google Patents

Description

Cross-border interactive marketing system and method thereof

The present invention is a technical field of marketing, and in particular refers to a marketing system and method thereof that can instantly obtain marketing messages and instructions in a virtual world and complete interaction in the real world.

According to the influence of the rise of Internet technology in recent years, there are more and more ways to sell goods through the Internet, and more and more people are paying attention. Even the establishment of so-called online shopping malls allows consumers to be in front of computers. Finish shopping without going out, but this kind of online shopping can only see photos or brief descriptions. Consumers can't actually touch the products, and they can't conduct instant consultation and selection. There is still a gap between the actual shopping and the fun of shopping. Food, beverages, etc. are still mainly used in restaurants, cafes or supermarkets. Therefore, physical businesses are still the mainstream of consumption and cannot be replaced by online malls. The commercial marketing methods of physical businesses are varied. In order to stimulate consumers to shop and continue to shop, traditionally, they use various points, accumulated consumption, etc. in exchange for gifts, offers, discounts or membership to stimulate repeated consumer behavior. However, such marketing methods, whether they are collections or discounts or gifts offered by members, and the space for activities are mostly limited to the behavior of consumers in the real world, and most of them are only applicable to the original Merchants, so it is extremely limited, making it easy for consumers to lose the motivation to continue to accumulate or consume; In addition, due to the popularity of mobile devices and mobile networks, the above-mentioned e-commerce, online community and online games using network systems have increased the richness, practicality and interest of the virtual world. Online games are designed to increase interest, fidelity, and the sense of accomplishment of participants, and the interaction of participating groups in the online world. They are often designed with numbers, tokens, props, etc., and sometimes players can exchange with each other. Or trade the items you need in the game. Although some industry players combine real-world and virtual worlds, introducing marketing and consumer information into the game platform, consumers are willing to join the game through the fun of the game and the incentives of the customs, and use the social world's consumer discount as a virtual world. The incentive to achieve the goal, and promote consumers willing to further accumulation of consumption; the aforementioned combination, while increasing the fun and attractiveness, but still need to be the goods or businesses that consumers are interested in, consumers will be willing to play, When the merchant is not the consumer's demand, it can't bring the consumer to the real world merchants, so its advertising marketing effect is still effective, and the marketing effect of some less attractive or newly opened businesses is very limited, and at the same time It is also impossible to divert, causing some of the top merchants to be unable to cope with the crowd and lose the incentive to commission advertising.

In view of this, the inventor has in-depth discussion on the problems faced by the existing real world in advertising marketing, and through years of experience in research and development and manufacturing of related industries, through continuous efforts to improve and test, finally succeeded in developing a kind of Combine the marketing system and methods of virtual world and real world merchants to overcome the shortcomings and inconveniences of existing ones.

Therefore, the main object of the present invention is to provide a cross-border interactive marketing system, whereby a virtual event can be marked in a virtual world for playing a marketing event. The home uses the portable device to find the corresponding merchants in the real world through the positioning technology, and completes the interaction of the designated marketing events in the merchants, so as to greatly improve the marketing and advertising effects of the merchants.

Moreover, the main object of the present invention is to provide a cross-border interactive marketing marketing method that can guide interaction in the real world through a virtual world and bring players to real-world businesses to break through the limitations of existing marketing.

Based on the above, the present invention mainly implements the foregoing objects and functions through the following technical means, and includes: an internet network, which includes at least one network system provider, a network server, and a base station. For transmitting data by wireless technology or wired technology; a platform vendor's servo host includes at least one line processing module and one transmission module, and the marketing processing module is an executable data processing and function operation post program. The transmission module can be connected to the Internet, and the server host is connected to at least one player database storing player identification information, a merchant database storing basic identification information of the merchant, and a marketing database for storing marketing event information; A player-portable device having at least one row of operation modules, a wireless network transmission module, a wireless broadcast module, and a positioning module, wherein the marketing operation module can be an executive function An application that can display a virtual world, and the wireless broadcast module can be used to interact with a merchant to complete a marketing event, and another positioning module is available In the real world position, the wireless network transmission module can wirelessly transmit data through the Internet to the server host connection; at least one merchant terminal device has at least one line of interaction module, one network a transmission module and a wireless broadcast module, wherein the marketing interaction module is An application software for performing functional operations and displaying a virtual world, and the wireless broadcast module can interact with a player to complete a marketing event, and the network transmission module can transmit data through a connection with a server through a network or a wired or wireless connection.

In this way, the server can transmit at least one marketing event to the virtual device of the virtual world to the player's portable device, so that the player can find the corresponding merchant in the real world through the positioning of the portable device, and complete the After the marketing event, and after completion, the portable device can transmit the information including the positioning information and the marketing event to the server, so that the player can perform the marketing event interaction in the real world through the marketing event indication in the virtual world. Significantly improve the effectiveness of its marketing and advertising.

The preferred embodiments of the present invention are set forth in the accompanying drawings, and in the claims

(10)‧‧‧Servo host

(11) ‧‧‧Marketing Processing Module

(12)‧‧‧Transmission module

(15)‧‧‧ Player database

(16) ‧‧‧Business Database

(17) ‧ ‧ marketing database

(20)‧‧‧ Internet

(30)‧‧‧Portable devices

(31)‧‧‧Marketing operation module

(35) ‧‧‧Wireless Network Transmission Module

(36)‧‧‧Wireless Broadcast Module

(37)‧‧‧ Positioning Module

(40)‧‧‧ Terminal devices

(41) ‧‧‧ Marketing Interactive Module

(45) ‧‧‧Network Transmission Module

(46) ‧‧‧Wireless Broadcast Module

(47)‧‧‧ Positioning Module

(200)‧‧‧ Real World

(210A, 210B) ‧‧‧ Players

(220A~220D)‧‧‧Business

(300)‧‧‧Virtual World

(310A, 31013) ‧ ‧ virtual players

(320A~320D)‧‧‧Virtual Merchants

(S01) ‧‧‧Starting the connection

(S02)‧‧‧Transfer location information

(S02A) ‧‧‧Business request for player location information

(S02B) ‧‧‧Business resets marketing events

(S02C)‧‧‧Return to update marketing events

(S03)‧‧‧Send designated marketing events

(S04)‧‧‧Return to complete the marketing event information

(S05) ‧ ‧ updated information

(S06)‧‧‧Send updated information

First Figure: Schematic diagram of the system architecture of the present invention for explaining the relative relationship of the devices.

Second figure: A schematic diagram of the actual system configuration of the present invention in the real world.

Third: Schematic diagram of a virtual world displayed by a portable device in the system of the present invention.

Fourth Figure: Corresponding schematic diagram of the real world and virtual world of the system of the present invention.

Figure 5: Schematic diagram of the process of the present invention.

The present invention is a cross-border interactive marketing system and its method. The technical content of the present invention will be described in the following specific embodiments, so that those skilled in the art can easily understand the advantages and effects of the present invention from the contents disclosed in the present specification. . The invention may be embodied or applied by other different embodiments. Therefore, with reference to the specific embodiments of the invention and the components thereof, all of the front and rear, left and right, top and bottom, upper and lower, and horizontal and vertical references are for convenience of description and are not limiting. The present invention also does not limit its components to any position or spatial orientation. The drawings and the dimensions specified in the specification may be varied in accordance with the design and needs of the specific embodiments of the present invention without departing from the scope of the invention.

The cross-border interactive marketing system of the present invention is as shown in the first figure. The system includes a platform server (10), an internet (20), and at least one player portable device (30). The terminal device (40) of the at least one merchant enables the server (10) to make a wired or wireless connection with each of the portable devices (30) and each of the terminal devices (40) through the Internet (20). Transmitting data enables the player to find at least one marketing event in the real world indicating virtual merchants in the virtual world (such as electronic maps, street scenes, etc.), allowing the player to interact with the merchant in the real world to complete the marketing event, each A marketing event can include a specified location (such as a business or a specific location, etc.), tasks to be performed (such as listening to a product introduction, tasting, spending, or assisting publicity, etc.) and rewards that can be earned [such as points, coupons, or cash). Feedback, etc., and other information related to advertising marketing; as for the detailed composition of the cross-border interactive marketing system of the present invention, as shown in the first and second figures, wherein the servo host (10) includes at least one row of processing modules (11), and a transfer module (12), the marketing process module (11) based A built-in post-program for reading, analyzing, comparing, and processing various materials, such as player player data, merchant data, location data, time data, or marketing event data, and the transmission module (12) may be Connecting the Internet (20) with wireless technology or wired technology for transmitting or receiving various data or marketing events of the player's portable device (30) or the merchant's terminal device (40), and then the server (10) The connection has at least one player database (15), a merchant database (16) and a sales database (17), wherein the player database (15) can be used to store the player's basic identification data, positioning data, completion event data and each Reward information, etc., and the merchant database (16) can be used to store the basic identification information of the merchant, the location information, the information indicating the marketing event and the provision of reward information, etc., while the marketing database (17) is used for each player in the storage system. Instructing, distributing, revising, and interacting with marketing events and rewards (ie, various advertising marketing behaviors) with each merchant; and the Internet (20) is typically used for wired or wireless connections. The road system is provided for the server (10), the portable device (30) and the terminal device (40) to be connected by a wireless network or a wired network for transmitting and exchanging various electronic materials; The device (30) may be a smart phone, a tablet computer or the like of the player, and has at least one line operation module (31), a wireless network transmission module (35), a wireless broadcast module (36) and a a positioning module (37), wherein the marketing operation module (31) is an application program [APP] built in the portable device (30), as shown in the third and fourth figures, which includes a manned machine Interface and displayable virtual world (such as electronic map), and the virtual world corresponds to real-world buildings, roads, etc., for guiding players to find marketing events and virtual marketing events marked in virtual worlds in virtual worlds And the wireless broadcast module (36) It can be an infrared transmission component, a high-frequency wireless communication component [NFC], a Bluetooth transmission component, a radio frequency tag or its reader, a bar code or a reader thereof (such as a camera and barcode recognition program for a smart phone) The short-distance communication component allows the player to interact with the real-world merchants to complete the marketing event with the wireless broadcast module (36) of the portable device (30), and the positioning module (37) can be the global positioning system [GPS]. The marketing operation module (31) can be used to guide the player to find a real-world merchant or location, and the wireless network transmission module (35) can be wirelessly connected to the server (10) via the Internet (20). The instruction or the player's information; the terminal device (40) may be a terminal of a merchant, a desktop computer, a notebook computer, etc., and has at least one line of interaction module (41) and a network transmission module. (45) and a wireless broadcast module (46), wherein the marketing interaction module (41) is an application software built into the terminal device (40), which includes a human machine interface and a displayable virtual world [eg, electronic Map] for setting, modifying and boarding a marketing event and interacting with a player's portable device (30), which may be an infrared transmission component, a high frequency wireless communication component [NFC], a Bluetooth transmission component, a radio frequency tag or Short-range communication components such as readers, barcodes or their readers (such as smart phone camera and barcode recognition program) for wireless communication between the wireless broadcast module (46) and the player portable device (30) The broadcast module (36) completes marketing event interactions (such as scanning bar codes, etc.), and the network transmission module (45) is configured to connect the server (10) to the server (10) to transmit instructions or merchants via the Internet (20). Further, the terminal device (40) further includes a positioning module (47), which can be used to match the location of the merchant with the marketing interaction module (41); thereby forming a combination Virtual world and real world, and will The player effectively guides the cross-border interactive marketing system of merchants in the real world.

In the actual use of the present invention, as shown in the first and second figures, the server (10) of the system can transmit the marketing event of the virtual merchant in the virtual world to the portable device (30) of the player for providing The player searches for the corresponding business in the real world and completes the marketing event through the positioning data in the marketing operation module (31) of the portable device (30), cooperates with the displayed virtual world, and makes the portable device (30) pair The server (10) transmits the information including the positioning information and the marketing event information, so that the server (10) can effectively record, store, count and manage the marketing event information of the player to complete the instruction for subsequent reward and marketing management. The process steps of the cross-border interactive marketing method are as shown in the third, fourth and fifth figures: Step (S01), start the connection: First, the platform vendor opens the marketing processing module of the servo host (10) ( 11), and each player (210A, 210B) of the real world (200) opens the task operation module (31) of the portable device (30) as needed, and each real world (200) merchant (220A) ~220D) Also open the terminal device (40) as needed The interactive module (41) and the portable device (30) and the terminal device (40) that are turned on can pass through the wireless network transmission module (35) and the network transmission module (45) via the Internet ( 20) forming a connection state with the transmission module (12) of the servo host (10) for transmitting or receiving data; step (S02), transmitting positioning information: portable devices of the players (210A, 210B) (30) The location of the real world (200) can be located through the positioning module (37), and the player (210A, 210B) is displayed as a virtual player (310A, 310B) in the marketing of the portable device (30). In the virtual world (300) of the task interaction module (41) of the processing module (11) or the terminal device (40), the identification information and positioning information of the player (210A, 210B) are then transparent. The portable device (30) is transmitted to the servo host (10) via the Internet (20), and is received by the server (10) for processing by the marketing processing module (11). In addition, if the merchant (220A~220D) is a fixed merchant, the terminal device (40) transmits its preset location to the server (10) via the Internet (20), and the merchant ( 220A~220D) is displayed in a virtual world (300) of the aforementioned marketing processing module (11) or task interaction module (41) by a virtual merchant (320A~320D), and if the merchant is a mobile merchant, The terminal device (40) further has a positioning module (47) for positioning the position and transmitting the positioning position to the servo host (10) for display in the virtual world (300); step (S03) Sending a specified marketing event: after receiving the positioning data transmitted by the player (210A, 210B) portable device (30), the server (10) can utilize the marketing processing module ( 11) Analyze the data according to the data in the player database (15), the merchant database (16) and the marketing database (17), and use the Internet (20) to deliver at least one marketing event, the marketing event The virtual merchant (320A~) will be indicated in the virtual world (300) of the marketing processing module (11) of the player (210A, 210B) portable device (30). 320D), and each marketing event may include a specified location (such as a merchant or a specific location, etc.), tasks to be performed [such as listening to product introductions, tasting, consumption, or assisting publicity, etc.] and rewards that can be obtained [eg, points Number, coupon or cash back, etc.] and other information related to advertising marketing; Step (S04), return to complete the marketing event data: Players (210A, 210B) are based on the portable device (30) upstream processing module ( 11) The virtual world (300) moves in the corresponding real world (200) and is carried by the portable The positioning module (37) of the device (30) continuously locates and re-updates the position, causing the virtual player (310A, 310B) to advance to the virtual merchant (320A~320D) marked in the virtual world (300), and finally let the player (210A) 210B) can find the corresponding merchant (220A~220D) or a specific place in the real world (200), and perform the action of specifying the marketing event, and the portable device (30) of the player (210A, 210B) The wireless broadcast module (36) reads the wireless broadcast module (46) of the terminal device (40) of the merchant (220A~220D) [for example, scanning a radio frequency tag or a bar code by using a radio frequency or a bar code reader] for Completing the certification of the marketing event, and the portable device (30) or the terminal device (40) integrates the positioning information to transmit the relevant information of the completed marketing event to the server (10); step (S05), update the data: the servo The host (10) receives the information about the completion of the marketing event returned by the portable device (30) of the player (210A, 210B) or the terminal device (40) of the merchant (220A~220D) in the real world (200). , can use the marketing processing module (11) of the server (10) for integration, analysis and management, and update the virtual world (300) the virtual player (310A, 310B) corresponding to the virtual player (310A, 310B) or the virtual merchant (320A~320D) corresponding to the merchant (210A, 210B), and further stored in the server ( 10) Player database (15), merchant database (16) or marketing database (17); step (S06), send update data: the server (10) can be in the real world (200) in the player (210A, 210B) transmitting the updated corresponding virtual player (310A, 310B) or virtual merchant (320A~320D) through the portable device (30) or the merchant (220A~220D) through the request of the terminal device (40) Marketing information and display on the player (210A, 210B) portable The game processing module (11) of the device (30) or the task interaction module (41) of the terminal device (40) of the merchant (220A-220D) enables the players (210A, 210B) of the real world (200) to Reward or reimburse the corresponding merchants (220A~220D) in the real world (200) according to the reward level or item obtained by the corresponding virtual players (310A, 310B), and send back the reward after completing the consumption or discount. The servo host (10) performs the procedure of step (S05).

Through the process steps of the above method, the real world player can use the corresponding virtual player displayed in the virtual world to find a marketing event marked on the virtual merchant or a specific place, and complete the marketing event in the real world corresponding merchant or place. Tasks, and record and store the completed marketing tasks on the corresponding virtual players, so that real-world corresponding players can get rewards and offers in the merchants, so that the consumers can be effectively guided to the merchants, thereby greatly improving their marketing. effect.

As shown in the third, fourth and fifth figures, the process step of the cross-border interactive marketing method may further add the following steps in the step (S02) and the step (S03), comprising: the step (S02A), the merchant requesting to acquire the player Positioning information: The real world (200) merchants (220A~220D) can use the task interaction module (41) of the terminal device (40) to request the server host (10) to access the specific range of the location through the Internet (20). The player (210A, 210B) is returned by the server (10) and displayed in the virtual world (300) of the task interaction module (41) of the terminal device (40), allowing the merchant (220A~220D) You can instantly know how many virtual players (310A, 310B) and their consumption characteristics or data in the specific range; Step (S02B), the merchant resets the marketing event: The merchant (220A~220D) can be mastered by the player (210A, 210B) ) data utilization tasks The dynamic module (41) resets or adjusts the new marketing transaction; step (S02C), returns the update marketing event: the merchant (220A~220D) and returns a new marketing event to the server through the terminal device (40) ( 10), the server (10) continues to send a new marketing event according to the step (S03), for immediately attracting the player (210A, 210B) in the specific range in the real world (200) to the corresponding merchant (220A~220D) To complete the interaction of marketing events, it can further enhance its marketing effectiveness.

As can be seen from the foregoing, the server (10) of the present invention can transmit a marketing event in the virtual world to the portable device (30) of the player, so that the player can find the corresponding corresponding in the real world through the positioning of the portable device (30). The merchant completes the marketing event, and transmits information including positioning information and marketing event information to the server (10), so that the player can interact with the merchant in the real world through the marketing event indication in the virtual world. , greatly enhance the effectiveness of its marketing and advertising, thereby increasing the added value of products and enhancing their economic efficiency.

In this way, it can be understood that the present invention is an excellent creation, in addition to effectively solving the problems faced by the practitioners, and greatly improving the efficiency, and the same or similar product creation or public use is not seen in the same technical field. At the same time, it has the effect of improving the efficiency. Therefore, the present invention has met the requirements for "novelty" and "progressiveness" of the invention patent, and is filed for patent application according to law.

(10)‧‧‧Servo host

(11) ‧‧‧Marketing Processing Module

(12)‧‧‧Transmission module

(15)‧‧‧ Player database

(16) ‧‧‧Business Database

(17) ‧ ‧ marketing database

(20)‧‧‧ Internet

(30)‧‧‧Portable devices

(31)‧‧‧Marketing operation module

(35) ‧‧‧Wireless Network Transmission Module

(36)‧‧‧Wireless Broadcast Module

(37)‧‧‧ Positioning Module

(40)‧‧‧ Terminal devices

(41) ‧‧‧ Marketing Interactive Module

(45) ‧‧‧Network Transmission Module

(46) ‧‧‧Wireless Broadcast Module

(47)‧‧‧ Positioning Module

Claims (7)

A cross-border interactive marketing system, comprising: an internetwork; a platform vendor, comprising at least one line processing module and a transmission module, wherein the marketing processing module is an executable data processing and After the function is operated, the transmission module can be connected to the Internet, and the server connection is connected to at least one player database storing the player identification information, a merchant database storing the basic identification information of the merchant, and a storage marketing event information. a marketing library; at least one player portable device having at least one row of operation modules, a wireless network transmission module, a wireless broadcast module, and a positioning module, wherein the marketing operation module can be An application for performing functional operations and displaying a virtual world, and the wireless broadcast module can be used to interact with a merchant to complete a marketing event, and the positioning module can be used to locate the player in the real world, and the wireless network transmission mode The group is configured to wirelessly transmit data through a connection with a server through the Internet; at least one terminal device of the merchant has at least A marketing interactive module, a network transmission module and a wireless broadcast module, wherein the marketing interaction module is an application software for performing function operations and displaying a virtual world, and the wireless broadcast module can complete a marketing event with a player. An interactive, network transmission module for transmitting data over a network connection to a server via a wired or wireless connection; thereby enabling the server host to communicate with the portable device and the terminal device over the Internet Connect, allowing players to find a marketing event in the real world that is indicated in the virtual world, allowing players to interact with the merchant in the real world. The marketing event creates a cross-border interactive marketing system that combines the virtual world with the real world and directs the player to the merchant. The cross-border interactive marketing system of claim 1, wherein the portable device can be a smart phone or a tablet. The cross-border interactive marketing system of claim 1, wherein the wireless broadcast module can be an infrared transmission component, a high frequency wireless communication component, a Bluetooth transmission component, a radio frequency tag or a reader thereof, or a barcode Or its reader. The cross-border interactive marketing system of claim 1, wherein the terminal device can include a positioning module for the mobile merchant to use the positioning module to mark the business location. A cross-border interactive marketing method for applying the cross-border interactive marketing system described in claim 1 to 4, which includes at least: step S01, initiating connection: enabling the platform operator of the platform, and the portability of the players The device and the terminal device of the merchant form a connection state with the Internet for transmitting or receiving data; and step S02, transmitting the positioning information: the portable device of the player can be positioned by the positioning module and then transmitted to the server And displaying the player as a virtual player in a virtual world of the portable device or the terminal device, the terminal devices of the merchants can transmit the location to the server and display the merchant as a virtual merchant. In the virtual world of the portable device or the terminal device; step S03, sending a designated marketing event: the server host uses the Internet to deliver at least one marketing event to the virtual merchant in the virtual world; Step S04, returning to complete the marketing event data: the real world player moves to the virtual merchant with the marketing event according to the virtual world of the portable device in the corresponding real world, so that the player can find the corresponding corresponding in the real world. a business or a specific location, and performing a marketing event, and the portable device or the terminal device integrates the positioning information to transmit the related information of the completion of the marketing event to the server; step S05, updating the data: the server receives the After the portable device or the terminal device returns the information of the marketing event, the server can be used to update the virtual player corresponding to the virtual player in the virtual world or the virtual merchant corresponding to the merchant. And the at least one player in the real world and the at least one merchant use at least one virtual player and at least the virtual merchant to perform at least one marketing task in the virtual world, so that the player and the merchant complete the marketing task in the real world. . The cross-border interactive marketing method of claim 5, wherein the step S05 further comprises a step S06, sending an update data: the server can transmit the update according to the request of the player or the merchant in the real world. The marketing information corresponding to the virtual player or the virtual merchant enables the players in the real world to consume or enjoy the discount in the real world corresponding merchants according to the reward level or item obtained by the corresponding virtual player, and complete the consumption or After the offer is re-sent back to the server, the update procedure of step S05 is performed. The cross-border interactive marketing method of claim 5 or 6, wherein the step S02 and the step S03 add the following steps, which include Step S02A: The merchant requests to obtain the player positioning information: the real-world merchant can use the terminal device to request the player in the specific range of the location from the server through the Internet, and return it to the virtual world of the terminal device after being returned by the server host. In the middle, the merchant can instantly grasp how many players and their consumption characteristics or materials in the specific range; in step S02B, the merchant resets the marketing event: the merchant can reset or adjust the new marketing transaction according to the master player data; step S02C, Returning the update marketing event: the merchant returns the new marketing event to the server through the terminal device, and the server continues to send a new marketing event according to step S03, so as to immediately attract the player in the specific range in the real world to the corresponding Merchants to complete the interaction of marketing events.