1375176 九、發明說明： 【發明所屬之技術領域】 本發明係關於一種具有回饋感知之行動分眾行銷系統及 其方法，特別是指一種使用於行動裝置的行銷廣告發送平 台，提供客群切割及鎖定目標客群的功㊣，精確的鎖定廣告 客群，進而提升廣告的效益之具有回饋感知之行動分眾行銷 系統及其方法。 【先前技術】 1由於傳統的簡訊廣告只能傳送文字訊息，使得用戶無法 立即連結促銷平台的網站，4而降低廣告的吸引力。加上如 何在廣大的用戶令達到最佳的廣告效益，一直以來也都是行 銷廣告所努力的方向。有感於現 另4 現有的仃動廣告系統其功能往 往過於簡單，缺乏彈性，不作鼓 Ί 个1-…、法k供客群切割及鎖定目標 客群的功能，且舨法姻姑田ό 根據用戶的回網資料，來進行日後的行 銷決束和分析使用。 由此可見，上述習用方式仍有諸多缺失，實非一良善之 設計者，而亟待加以改良。 本案發明鐘於上述習用古斗 ^用方切衍生的各項缺點，乃虽思 加以改良創新，並經苦心孤 μΒ^ 貧、研九後，終於研發完成本 件具有回饋感知之彳干叙八y / 仃動刀眾仃銷系統及其方法。 【發明内容】 本發明之目的即在於提供 伢贋告客戶一個分眾 1375176 灯鎖的平台’善加利用客群的切割及目標客群的鎖 而 使侍廣告達到最大的效益。此外，更利用手機用戶回網資料 的統計來評估手機廣告的效益。 〆 可達成上述發B月目的之具有回饋感知之行動分眾行鎖系 統及其方法，其包括有： 首先，使用者利用使用者終端機上的Web瀏覽器，透過 網際網路使，行動分巧銷系統，經由本系統的糾畫面 籲將發达的門號資料上載至系統。應用词服器接收到上载資料 後，經由程式剖析後將待發送的門號記錄至後端資料庫中。 後端程式於使用者預定的發送時間將發送的門號、連結的 URL、發送的訊息利用Ηττρ的介面傳遞給〜八卩〜讣平台。 WAP push平台接收到行動分眾行銷系統發送的資料之後， 會有兩個動作：（一）WAP Push平台先部&接收到push資料 無誤後、將傳送結果回覆給行動分眾行銷系統。行動分眾行 _銷系統將WAP Push平台回覆的傳送結果寫入資料庫3，供 日後追蹤查詢使用。（二）將資料傳遞給Push Pr〇xy Gateway 5 後，經由它將Push Message送給SMSC簡訊中心6 ,經由 SMSC簡訊中心到基地台在傳送給用戶。當用戶點選這封 Push Message，打開Push Message中的^^結，就會先經由基 地台進入到 Push Proxy Gateway，再經由 Push Pr〇xy Gateway 到行動分眾行銷系統。行動分眾行销系統接收到Push pr〇xy I375l761375176 IX. Description of the Invention: [Technical Field] The present invention relates to an action-targeted marketing system with feedback-awareness and a method thereof, and more particularly to a marketing advertisement transmitting platform for mobile devices, which provides customer group cutting and locking The target customer group's work, accurate targeting of the advertising customer base, and thus improve the effectiveness of advertising, feedback-aware action-based marketing system and its methods. [Prior Art] 1 Since the traditional SMS advertisement can only transmit text messages, the user cannot immediately link to the website of the promotion platform, and the advertisement is less attractive. In addition, how to achieve the best advertising efficiency in the majority of users, has always been the direction of marketing advertising efforts. It is felt that the existing 4 seditious advertising systems are often too simple and inflexible, and do not make a function of 1-..., method k for the customer group to cut and lock the target group, and the law of marriage According to the user's return network information, to carry out future marketing decisions and analysis. It can be seen that there are still many shortcomings in the above-mentioned methods of use, which is not a good designer, but needs to be improved. In the case of the invention, the shortcomings of the above-mentioned conventional use of the old-fashioned use of the square-cutting method are improved and innovated, and after painstaking efforts, the poor and the research, the final research and development of this piece has a feedback-awareness. / 仃 仃 knife public sales system and its methods. SUMMARY OF THE INVENTION The object of the present invention is to provide a platform for a customer to have a 1375176 light lock, which utilizes the cutting of the customer group and the lock of the target customer group to maximize the effectiveness of the advertisement. In addition, the statistics of mobile phone users' back-to-back data are used to evaluate the effectiveness of mobile advertising. 〆 〆 〆 〆 具有 具有 具有 具有 具有 具有 及其 及其 及其 及其 及其 及其 及其 及其 及其 及其 及其 及其 及其 及其 及其 及其 及其 及其 及其 及其 及其 及其 及其 及其 及其 及其 及其 及其 及其 及其 及其 及其 及其 及其 及其 及其 及其 及其 及其 及其The sales system uploads the developed door number data to the system via the correction screen of the system. After the application word processor receives the uploaded data, the door number to be sent is recorded into the back-end database after parsing through the program. The backend program transmits the gate number, the linked URL, and the sent message to the ~八卩~讣 platform using the interface of Ηττρ at the scheduled transmission time of the user. After the WAP push platform receives the data sent by the mobile mass marketing system, there will be two actions: (1) The WAP Push platform first & receives the push data, and sends the result back to the mobile audience marketing system. Action Focus Line _ The sales system writes the transmission result of the WAP Push platform reply to the database 3 for later tracking and query. (2) After transmitting the data to the Push Pr〇xy Gateway 5, it sends the Push Message to the SMSC News Center 6 and transmits it to the user via the SMSC Short Message Center to the base station. When the user clicks on the Push Message and opens the ^^ node in the Push Message, it will first enter the Push Proxy Gateway via the base station, and then go to the mobile marketing system via the Push Pr〇xy Gateway. Action Focus Marketing System Received Push pr〇xy I375l76
Gateway的資料後，將用戶回網資料記錄於資料庫中。最 後，將此用戶的網頁導向到該促銷服務平7台。 【實施方式】 請參閱圖一所币，為本發明具有回饋感知之行動分眾行 鎖系統及其方法之系統與其相關設備架構視圖，其包括有： -使用者終端機i，該使用者終端機i係提供使用者透 過網際網路’將欲發送的門號資料上載至行動分眾行銷系統 2接收； -行動分料㈣統2，該行動分眾行銷㈣2係提供 客群切割、鎖定目標客群，及廣告自動發送與廣告回收統計 等功能’並接收使用者終端機發送的資料，經由此系統之程 式確認後，將待發送的門號記_存至後端之資料庫3,而 此系統之程式並可依據使用者預定的發送時間，將發送的門 號、連結的腿或發送的訊息利用Ηττρ介面傳送至醫 Μ平台4’另’當行動分Μ銷系統接收到PUShProxy —的資料後，便會將用戶回網資料記錄於資料庫3 中’並將此用戶的網頁導向至促銷服務平台9進行連任， 一資料庫3,該資料庫3係儲存待發送的門號記。’ 戶回網資料記錄； 用 一 WAP Push 平台 4，該 w Z ^ m % ^ 2 ^ 'ψ - us平台4接收到行動 取仃銷系統2發送的資料後After the Gateway information, the user's return data is recorded in the database. Finally, the user's web page is directed to the promotion service. [Embodiment] Please refer to FIG. 1 for the currency, which is a system view of a system and a related device architecture with a feedback-aware action-based line lock system and method thereof, which includes: - a user terminal i, the user terminal The i system provides users to upload the door number data to be sent to the mobile audience marketing system 2 through the Internet; - the action distribution (4) system 2, the action segment marketing (4) 2 series provides customer group cutting, locking target group, And the function of automatically sending advertisements and advertisement recycling statistics' and receiving the data sent by the user terminal, after confirming by the program of the system, storing the door number to be sent_ to the database 3 of the back end, and the system The program may transmit the transmitted door number, the linked leg or the sent message to the doctor's platform 4' and the other when the action distribution system receives the PUShProxy according to the scheduled transmission time of the user. The user's return data will be recorded in the database 3 'and the user's web page will be directed to the promotion service platform 9 for re-election, a database 3, the database 3 is stored The door number sent. ‘ Household network data record; With a WAP Push platform 4, the w Z ^ m % ^ 2 ^ 'ψ - us platform 4 receives the action after the data sent by the credit system 2
確5忍接收到Push資料4 誤後，將傳送結果回覆給行動分I '为系，，先2，而行動分j 1375176 行銷系統2會將WAP Push平台4回覆的傳送結果儲存至資 料庫3中，以供曰後追蹤查詢使用，而.該WAP Push平台4 同時會將資料傳送至Push Proxy Gateway5接收； 一 Push Proxy Gateway5 ,該 Push Proxy Gateway5 係接 收WAP Push平台4所傳送之資料’並將資料以push Message 送給SMSC簡訊中心6接收； 一簡訊中心6，該簡訊中心6係接收Push Proxy Gateway5 鲁所傳送之Push Message ’並將Push Message透過基地台7傳 送至用戶之行動通訊裝置8接收； 一行動通訊裝置8 ’該行動通訊裝置8係接收來自基地 〇 7所發送之廣告5凡息，並當用戶開啟push Message中之連 結’將會再透過基地台7進入至Push pr〇xy Gateway5，再經 由Push Proxy Gateway5連結至行動分眾行銷系統接收2 ; 一促銷服務平台9,該促銷服務平台係提供用戶的網頁 _之連結使用。 另外，該行動分眾行銷系統内建有功能模組，其包括有： 一發送行銷廣告WAP Push服務的模組，其係可提供使 用者上載欲行銷廣告的門號檔案’及廣告訊息輸入、廣告網 址上載的介面與廣告傳送方式； 一撈取特定廣告對象的模組，其係可自公司内部的其它 系統撈取各類客群的資料，並利用行動加值網内的客戶，依 所需的廣告對象； s己錄用戶點選WAp 13751-76 照各行銷種類，定位 一記錄用戶回網資料模組，其係可 Push中連結的服務的網址，並 貝科的量化和統計， 可评估手機廣告的發送效應。 為了能夠更清楚瞭解本發明系統之操作流程， 驟列舉如下： 步驟一 ·使用者利用使用者終端機… 傅將欲發达的門號檔 #案，透過網際網路上载至行動分眾行銷系統； 步驟二：行動分眾行銷系統接收到上載檔案後，剖析後 將待發送的門號記錄至資料庫中； 步驟三：行動分眾行⑽統於使用者預定的發送時間將 發送的Η號、連結的URL、發送的訊息利用Ηττρ的介面傳 遞給WAP Push平台； 步驟四：WAP Push平台接收到行動分眾行銷系統發送的 •資料後，先剖析接收到Push資料無誤後，將傳送結果回覆 給行動分眾行銷系統，行動分眾行銷系統將WAp push平台 口覆的傳送結果寫入資料庫，供日後追縱查詢使用； 步驟五：WAP Push平台將資料傳遞給Push proxy Gateway後’經由它將Push Message送給SMSC簡訊中心， 經由SMSC簡訊中心到基地台再傳送給用戶； 步驟六.當用戶點選這封Push Message並開啟PushAfter accepting the Push data 4 error, the result will be returned to the action score I's the system, first 2, and the action score j 1375176 Marketing system 2 will store the transfer result of the WAP Push platform 4 reply to the database 3 In order to use the post-tracking query, the WAP Push platform 4 will simultaneously transmit the data to the Push Proxy Gateway 5 for receiving; a Push Proxy Gateway 5, which receives the data transmitted by the WAP Push platform 4' The data is sent to the SMSC news center 6 for receiving by the push message; a short message center 6 receives the Push Message transmitted by the Push Proxy Gateway 5 and transmits the Push message to the mobile communication device 8 transmitted by the base station 7 to the user. A mobile communication device 8 'the mobile communication device 8 receives the advertisement 5 from the base 7 and when the user opens the link in the push message' will enter through the base station 7 to the Push pr〇xy Gateway 5 And then connected to the mobile audience marketing system via the Push Proxy Gateway 5; 2; a promotion service platform 9, the promotion service platform provides a link to the user's webpage _ use. In addition, the action segment marketing system has a built-in function module, which includes: a module for sending a marketing advertisement WAP Push service, which provides a user to upload a door number file for the advertisement to be advertised, and an advertisement message input, advertisement The interface for uploading the URL and the way the advertisement is delivered; a module for capturing a specific advertisement object, which can retrieve data of various customer groups from other systems within the company, and utilize the customers in the action value-added network, according to the required advertisement Object; s recorded user click WAp 13751-76 According to various marketing types, locate a record user back to the data module, which is the URL of the service that can be linked in Push, and Beca's quantification and statistics, can evaluate mobile advertising The sending effect. In order to more clearly understand the operation process of the system of the present invention, the following are listed as follows: Step 1: The user uses the user terminal machine... Fu will upload the door number file to be developed, and upload it to the mobile marketing system through the Internet; Step 2: After receiving the uploaded file, the action-based marketing system records the door number to be sent to the database after parsing; Step 3: The action-specific line (10) sends the nickname and link to the user's scheduled sending time. The URL and the sent message are transmitted to the WAP Push platform using the interface of Ηττρ. Step 4: After receiving the data sent by the mobile audience marketing system, the WAP Push platform analyzes the received Push data and sends the result back to the mobile marketing. The system, the action-based marketing system writes the transmission result of the WAp push platform to the database for later tracking and query; Step 5: After the WAP Push platform passes the data to the Push proxy Gateway, it sends the Push Message to the SMSC. The newsletter center is transmitted to the user via the SMSC newsletter center to the base station; Step 6. When the user clicks on the P Ush Message and open Push
係將其步Take the step
9 13751769 1375176
Message中的連結，就會先經由基地台進入到The link in the message will first enter through the base station.
Ga_y’再經由PushPr〇xyGateway到行動分眾行銷系統； 步驟七：行動分眾行銷系統接收到pushp_y 的資料後’將用戶回網資料記錄於資料庫中，並將此用戶的 網頁導向到該促銷服務平台。 本發明所提供之具有回饋感知之行動分眾行銷系統及其 方法’與其他習用技術相互比較時，更具有下列.之優點：Ga_y' then goes to the mobile audience marketing system via PushPr〇xyGateway; Step 7: After receiving the information of pushp_y, the action-based marketing system records the user's return data in the database and directs the user's web page to the promotion service platform. . The action-targeted marketing system with feedback-awareness provided by the present invention and its method' have the following advantages when compared with other conventional technologies:
I.本發明係在於提供—種具備行動廣告的發送功能，除 -此之外，並能提供客群切割及鎖^目標客群的模組，自公司 内部的其它系統撈取各類客群的資料。利用行動加值網内的 客戶，依照各行銷種類，定位所需的廣告對象，藉此可以更 加精確的鎖定目標Μ，進而提高廣告效I 2.本發明係在於對行動廣告提供一種新的行銷方式，增 加廣告的應用層面。 • i列詳細說明係針對本發明之一可行實施例之具體說 明’惟該實施例並非用以限制本發明之專利範圍，凡未脫離 本發明技藝精神所為之等效實施或變更，均應包含於本案之 專利範圍中。 綜上所述’本案不但在技術思想上確屬創新，並能較習 用物品增進上述多項功效，應已充分符合新顆性及進步性之 法疋發明專利要件，羞依法提出申請’懇言奪t局核准本件 1375176 發明專利申請案，以勵發明，至感德便。 【圖式簡單說明】 請參閱以下有關本發明一較佳實施例之詳細說明及其附 圖，將可進一步療解本發明之技術内容及其目的功效;； 該實施例之附圖為： 分眾行銷系 統及其方 圖一為本發明具有回饋感知之行動 法之系統與其相關設備架構視圖。 【主要元件符號說明】I. The present invention is to provide a sending function with a mobile advertisement, in addition to providing a module for cutting and locking a target group of customers, and purchasing various types of customers from other systems within the company. data. By using the customers in the action value-added network, according to the types of marketing, the targeted advertising objects can be located, so that the target Μ can be more accurately locked, thereby improving the advertising effect. 2. The present invention provides a new marketing for mobile advertising. Ways to increase the application level of advertising. The detailed description of the present invention is intended to be illustrative of the invention, and is not intended to limit the scope of the invention. In the scope of the patent in this case. In summary, the case is not only innovative in terms of technical thinking, but also able to enhance the above-mentioned multiple functions compared with conventional articles. It should be fully in line with the new and progressive laws, invention patents, and shame to apply for it. The bureau approved the 1375176 invention patent application to encourage the invention. BRIEF DESCRIPTION OF THE DRAWINGS The following detailed description of a preferred embodiment of the present invention and the accompanying drawings will further illustrate the technical contents of the present invention and the effects thereof; The marketing system and its square diagram 1 are views of the system with feedback-aware action method and its related device architecture. [Main component symbol description]
1使用者終端機 2行動分眾行銷系統 3資料庫 4 WAP Push 平台 5 Push Proxy Gateway 6簡訊中心 7基地台 8行動通訊裝置 9促銷服務平台 111 User Terminal 2 Action Focus Marketing System 3 Database 4 WAP Push Platform 5 Push Proxy Gateway 6 Newsletter Center 7 Base Station 8 Mobile Communication Device 9 Promotion Service Platform 11