MX2009002286A - Producto de anuncio para anunciantes de marca. - Google Patents

Producto de anuncio para anunciantes de marca.

Info

Publication number
MX2009002286A
MX2009002286A MX2009002286A MX2009002286A MX2009002286A MX 2009002286 A MX2009002286 A MX 2009002286A MX 2009002286 A MX2009002286 A MX 2009002286A MX 2009002286 A MX2009002286 A MX 2009002286A MX 2009002286 A MX2009002286 A MX 2009002286A
Authority
MX
Mexico
Prior art keywords
logocons
logocon
brand
supplemented
replaced
Prior art date
Application number
MX2009002286A
Other languages
English (en)
Inventor
Brian Burdick
Li Li
Teresa B Mah
Original Assignee
Microsoft Corp
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Microsoft Corp filed Critical Microsoft Corp
Publication of MX2009002286A publication Critical patent/MX2009002286A/es

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0255—Targeted advertisements based on user history
    • G06Q30/0256—User search
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0277—Online advertisement

Landscapes

  • Business, Economics & Management (AREA)
  • Strategic Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Information Transfer Between Computers (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

Los logocons proporcionan un nuevo producto de anuncio en línea para anunciantes de marca. Durante una sesión de cómputo especialmente con contenido generado por consumidor, los nombres de marca pueden reemplazarse o complementarse con logocons en páginas web, archivos, documentos, u otras escrituras en línea como una forma de poner marca. La información escrita en la sesión de cómputo se envía a una máquina de análisis o búsqueda que busca texto particular que corresponde al nombre de marca. El texto se reemplaza o complementa con un logocon. Un usuario entonces observa la información mejorada que contiene el logocon pero tiene la opción de prohibir que el logocon aparezca en la información.
MX2009002286A 2006-09-18 2007-08-20 Producto de anuncio para anunciantes de marca. MX2009002286A (es)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US11/532,680 US8103547B2 (en) 2006-09-18 2006-09-18 Logocons: AD product for brand advertisers
PCT/US2007/076311 WO2008036488A1 (en) 2006-09-18 2007-08-20 Logocons: ad product for brand advertisers

Publications (1)

Publication Number Publication Date
MX2009002286A true MX2009002286A (es) 2009-04-16

Family

ID=39189794

Family Applications (1)

Application Number Title Priority Date Filing Date
MX2009002286A MX2009002286A (es) 2006-09-18 2007-08-20 Producto de anuncio para anunciantes de marca.

Country Status (12)

Country Link
US (1) US8103547B2 (es)
EP (1) EP2064667A4 (es)
JP (1) JP5002017B2 (es)
KR (1) KR101518074B1 (es)
CN (1) CN101517606A (es)
AU (1) AU2007297526B2 (es)
BR (1) BRPI0715955A2 (es)
CA (1) CA2660967C (es)
MX (1) MX2009002286A (es)
RU (1) RU2446468C2 (es)
WO (1) WO2008036488A1 (es)
ZA (1) ZA200900782B (es)

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Also Published As

Publication number Publication date
JP2010503943A (ja) 2010-02-04
RU2446468C2 (ru) 2012-03-27
AU2007297526A1 (en) 2008-03-27
RU2009109687A (ru) 2010-09-27
CA2660967C (en) 2015-12-01
EP2064667A1 (en) 2009-06-03
KR20090053819A (ko) 2009-05-27
US8103547B2 (en) 2012-01-24
CA2660967A1 (en) 2008-03-27
EP2064667A4 (en) 2011-01-05
JP5002017B2 (ja) 2012-08-15
WO2008036488A1 (en) 2008-03-27
CN101517606A (zh) 2009-08-26
AU2007297526B2 (en) 2011-12-01
BRPI0715955A2 (pt) 2013-08-06
KR101518074B1 (ko) 2015-05-07
ZA200900782B (en) 2010-05-26
US20080071612A1 (en) 2008-03-20

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