KR20240005573A - method of operating a product sales site providing promotional text and its server - Google Patents

Abstract

The present invention relates to a method and server for operating a product sales site that provides promotional text.
Specifically, the present invention relates to a method and server for providing an online clothing wholesale platform based on a graphical user interface (GUI).

Description

Method of operating a product sales site providing promotional text and its server {method of operating a product sales site providing promotional text and its server}

The present invention relates to a method and server for operating a product sales site that provides promotional text.

Specifically, the present invention relates to a method and server for providing an online clothing wholesale platform based on a graphical user interface (GUI).

With the development of the Internet and smartphone applications, there are more cases of purchasing clothing from famous foreign/domestic brands through online clothing wholesale/retail platforms than purchasing clothing from famous foreign/domestic brands through offline clothing wholesale/retail stores. I'm losing. As the number of online clothing buyers increases, attempts are being made to develop an online clothing wholesale platform that provides various conveniences to users by evolving from a platform that simply mediates online clothing purchases.

Japanese Published Patent 2002-215967 A (2002.08.02) Japanese Published Patent 2018-173704 A (2018.11.08) Japanese Patent Publication 2000-076170 A (2000.03.14) Domestic published patent 10-2020-0081144 A (2020.07.07)

Various embodiments of the present invention provide a method and server for providing an online clothing wholesale platform based on a GUI.

According to one embodiment of the present invention, a method is provided in which a server provides an online clothing wholesale platform based on a graphic user interface (GUI). The method includes receiving, from a user's user device, company name information of a foreign clothing company whose headquarters (headquarters) is located overseas and clothing product information of the foreign clothing company; Obtaining a fixed price and a first product sales price of a second clothing wholesale company that is different from the first clothing wholesale company operating the server, a second product sales price of the first clothing wholesale company, the overseas fixed price, and Comparing the sales price of the first product, generating promotional text information to promote that the sales price of the second product is low based on the fact that the sales price of the second product is lower than the overseas list price and the sales price of the first product, and Including transmitting the promotional text information to the user device, wherein the determination of whether the headquarters is located overseas may be based on whether the headquarters is located in a country other than the Republic of Korea. You can.

In one embodiment, the selling price of the first product of the second clothing wholesale company is the lowest price among the selling prices of a plurality of products of a plurality of clothing wholesale companies different from the first clothing wholesale company, and the promotional text information is, 2 This may be text information to promote that the product selling price is the lowest selling price lower than any selling price among the plurality of product selling prices.

In one embodiment, the selling price of the first product of the second clothing wholesale company is a median among the selling prices of a plurality of products of a plurality of clothing wholesale companies different from the first clothing wholesale company, and the promotional text information may be text information for promoting that the sales price of the second product is cheaper than the sales price of the first product, which is the median among the sales prices of the plurality of products.

In one embodiment, after the user inputs the company name information and the clothing product information of the foreign clothing company into the user device, promotional text may be displayed on the display screen of the user device based on the promotional text information. there is.

In one embodiment, based on the user entering the company name information and the clothing product information of the foreign clothing company in a search window displayed on the display screen of the user device, the search window moves downward from the bottom point. 1 Image information and price information for the clothing product indicated by the clothing product information are displayed at a position separated by a threshold value, and a position located downward by a second threshold value from the lowest point of the area where the image information and the price information are displayed. The promotional text indicated by the promotional text information may be displayed.

In one embodiment, based on the user entering the company name information and the clothing product information of the foreign clothing company in a search window displayed on the display screen of the user device, the search window moves downward from the bottom point. The promotional text indicated by the promotional text information may be displayed at a distance of 3 threshold.

In one embodiment, based on the user clicking or tapping the area where the promotional text indicated by the promotional text information is displayed within the display screen of the user device through a user interface. In this way, text and a graphic icon inquiring about whether to deliver price information and sales store location information for the clothing product indicated by the clothing product information to the user through SMS (short message service) are displayed on the display screen. It can be my display.

In one embodiment, the selling price of the first product of the second clothing wholesale company is the lowest price among the selling prices of a plurality of products of a plurality of clothing wholesale companies different from the first clothing wholesale company, and the promotional text information is, 2 It is text information for promoting that the product selling price is the lowest selling price lower than any selling price among the plurality of product selling prices, and the user enters the company name information of the foreign clothing company in the search box displayed on the display screen of the user device, and Based on inputting the clothing product information, image information and price information for the clothing product indicated by the clothing product information are displayed at a position that is a first threshold distance away from the bottom point of the search window in the downward direction, and the image information and the promotional text indicated by the promotional text information is displayed at a position that is a second threshold distance away from the lowest point of the area where the price information is displayed, and the user selects an area within the display screen where the promotional text is displayed. Based on a click or tab through the user interface, whether to deliver price information and sales store location information about the clothing product to the user through SMS (short message service). Text and graphic icons inquiring about may be displayed within the display screen.

According to one embodiment of the present invention, a server providing an online clothing wholesale platform based on a GUI is provided. The server includes a transceiver and a processor, and the processor receives company name information of a foreign clothing company whose headquarters is located overseas and clothing of the foreign clothing company from the user's user device. Controlling the transceiver to receive product information, and setting an overseas fixed price of the clothing product indicated by the clothing product information and a first product sales price of a second clothing wholesale company that is different from the first clothing wholesale company that operates the server. Obtaining, comparing the sales price of the second product of the first clothing wholesale company with the overseas list price and the sales price of the first product, based on the fact that the sales price of the second product is lower than the overseas list price and the sales price of the first product , Generating promotional text information for promoting that the second product has a low selling price, and controlling the transceiver to transmit the promotional text information to the user device, wherein the determination of whether the head office is located overseas is, This may be based on whether the head office is located in a country other than the Republic of Korea.

According to various embodiments of the present invention, the server can effectively provide an online clothing wholesale platform based on a GUI.

According to various embodiments of the present invention, a server can assist a user to conveniently compare prices of clothing products.

The effects according to the present invention are not limited to the effects described above, and other effects not described will be clearly understood by those skilled in the art from the following description.

Figure 1 shows an example of a communication structure between a server and a user device.
Figure 2 is a flowchart showing the operation of a server according to one embodiment.
FIG. 3 is a flowchart illustrating a method in which a server and a user device operate based on mutual communication according to an embodiment.
Figure 4 is a diagram illustrating an example in which promotional text information is displayed on a user device.
Figure 5 is a block diagram showing the configuration of a server according to one embodiment.
Figure 6 is a block diagram showing the configuration of a processor according to one embodiment.

Since the present invention can make various changes and have various embodiments, specific embodiments will be illustrated in the drawings and described in detail. However, this is not intended to limit the present invention to specific embodiments, and should be understood to include all changes, equivalents, and substitutes included in the spirit and technical scope of the present invention.

Terms such as first, second, etc. may be used to describe various components, but the components should not be limited by the terms. The above terms are used only for the purpose of distinguishing one component from another. For example, a first component may be named a second component, and similarly, the second component may also be named a first component without departing from the scope of the present invention. The term “and/or” includes any of a plurality of related stated items or a combination of a plurality of related stated items.

When a component is said to be "connected" or "connected" to another component, it is understood that it may be directly connected to or connected to the other component, but that other components may exist in between. It should be. On the other hand, when it is mentioned that a component is “directly connected” or “directly connected” to another component, it should be understood that there are no other components in between.

The terms used in this application are only used to describe specific embodiments and are not intended to limit the invention. Singular expressions include plural expressions unless the context clearly dictates otherwise. In this application, terms such as “comprise” or “have” are intended to designate the presence of features, numbers, steps, operations, components, parts, or combinations thereof described in the specification, but are not intended to indicate the presence of one or more other features. It should be understood that this does not exclude in advance the possibility of the existence or addition of elements, numbers, steps, operations, components, parts, or combinations thereof.

Unless otherwise defined, all terms used herein, including technical or scientific terms, have the same meaning as commonly understood by a person of ordinary skill in the technical field to which the present invention pertains. Terms defined in commonly used dictionaries should be interpreted as having a meaning consistent with the meaning in the context of the related technology, and unless explicitly defined in the present application, should not be interpreted in an idealized or excessively formal sense. No.

Hereinafter, preferred embodiments of the present invention will be described in more detail with reference to the attached drawings. In order to facilitate overall understanding when describing the present invention, the same reference numerals are used for the same components in the drawings, and duplicate descriptions for the same components are omitted.

Figure 1 shows an example of a communication structure between a server and a user device.

In this specification, “server” is a type of server that communicates with external devices (e.g., user devices) or external servers (other than itself) through a network, and operates external devices or external servers. It can represent a server for In one example, the server may be implemented using general server hardware and a web server program that is provided in various operating systems such as DOS, Windows, Linux, Unix, and Macintosh.

In one embodiment, the server 110 may refer to a device that provides an online clothing wholesale platform based on a GUI. For example, the server 110 may be referred to by various names such as an online clothing wholesale platform, an online clothing wholesale platform server, a clothing wholesale server, and a wholesale platform.

In this specification, “user device” includes smartphones, cell phones, smart TVs, smart watches, electronic wristwatches, set-top boxes, tablet PCs, digital cameras, camcorders, laptop computers, desktops, and electronic devices. A variety of devices including book terminals, digital broadcasting terminals, PDAs (Personal Digital Assistants), PMPs (Portable Multimedia Players), navigation, MP3 players, wearable devices, air conditioners, microwave ovens, audio, DVD players, etc. It can be implemented.

In this specification, the server 110 and the user device 120 may communicate with each other through a communication network. The communication network may be, for example, a wireless communication network or a wired communication network. The wireless communication network may be, for example, a communication network based on Long Term Evolution (LTE) Radio Access Technology (RAT), New Radio (NR) RAT, WiFi, etc.

In one example, the server 110 and the user device 120 may perform device-to-device (D2D) communication with each other and UU communication with a base station (e.g., gNB and/or eNB). You can. In time division multiple access (TDMA) and frequency division multiple access (FDMA) systems for performing the D2D communication or the UU communication, accurate time and frequency synchronization may be required. If time and frequency synchronization is not accurate, system performance may deteriorate due to inter-symbol interference (ISI) and inter-carrier interference (ICI). In D2D communication according to one example, for time/frequency synchronization, a synchronization signal may be used in the physical layer, and a master information block (MIB) may be used in the radio link control (RLC) layer.

In the D2D communication process, the server 110 and the user device 120 are synchronized directly to global navigation satellite systems (GNSS), or indirectly through a terminal (within network coverage or outside network coverage) that is directly synchronized to GNSS. can be synchronized to GNSS. If GNSS is set as the synchronization source, the server 110 and the user device 120 may calculate the DFN and subframe number using Coordinated Universal Time (UTC) and a (pre)set Direct Frame Number (DFN) offset.

Alternatively, the server 110 and the user device 120 may be synchronized directly to the base station or to another terminal that is time/frequency synchronized to the base station. For example, the base station may be an eNB or gNB. For example, if the server 110 and the user device 120 are within network coverage, the server 110 and the user device 120 may receive synchronization information provided by the base station and be synchronized directly to the base station. . Thereafter, the server 110 and the user device 120 may provide synchronization information to other adjacent terminals. When the base station timing is set to a synchronization standard, the server 110 and the user device 120 are connected to a cell associated with that frequency (if within cell coverage at that frequency), primary cell, or serving cell ( (if outside of cell coverage at the above frequency).

A base station (e.g., serving cell) may provide synchronization settings for carriers used for D2D or sidelink (SL) communications. In this case, the server 110 and the user device 120 may follow the synchronization settings received from the base station. If the server 110 and the user device 120 did not detect any cell on the carrier used for the D2D or SL communication and did not receive synchronization settings from the serving cell, the server 110 and the user device 120 ) can follow preset synchronization settings.

Alternatively, the server 110 and the user device 120 may be synchronized to another terminal that does not obtain synchronization information directly or indirectly from a base station or GNSS. Synchronization source and preference can be set in advance to the terminal. Alternatively, the synchronization source and preference can be set through a control message provided by the base station.

In one embodiment, server 110 and user device 120 may communicate with each other via network 100 (or communication network). For example, when the server 110 transmits data to the network 100, the network 100 may deliver (transmit) the data to the user device 120. Alternatively, when the user device 120 transmits data to the network 100, the network 100 may deliver (transmit) the data to the server 110.

In the following description of FIGS. 2 to 6, we will specifically examine how the server 110 provides an online clothing wholesale platform based on signal exchange or communication between the server 110 and the user device 120. .

Figure 2 is a flowchart showing the operation of a server according to one embodiment.

The operations disclosed in the flowchart of FIG. 2 can be performed in combination with various embodiments of the present invention. In one example, the server described in FIG. 2 may correspond to the server 110 shown in FIG. 1, the server 301 shown in FIG. 3, or the server 500 shown in FIG. 5. In one example, the operations disclosed in the flowchart of FIG. 2 may correspond to some of the operations (of the server) disclosed in FIGS. 1 and 3 through 6.

In step S210, the server according to one embodiment may receive, from the user's user device, company name information of a foreign clothing company whose headquarters are located overseas and clothing product information of the foreign clothing company.

For example, there may be high demand in Korea for men's short-sleeved A product (example of clothing product name) from POLX (example of a foreign clothing company), which is headquartered overseas. The user may input POLX (company name information of the foreign clothing company) and Men's Short Sleeve A product (clothing product information of the foreign clothing company) into the user device. The user device may transmit information about POLX (company name information of the foreign clothing company) and men's short-sleeved A product (clothing product information of the foreign clothing company) to the server.

In step S220, the server according to one embodiment sets the overseas fixed price of the clothing product indicated by the clothing product information and the first product of the second clothing wholesale company that is different from the first clothing wholesale company that operates the server. Selling price can be obtained.

For example, the server is a first clothing wholesale company that operates the server (i.e., operates a clothing wholesale online platform provided by the server) and is one of the product sellers of a plurality of clothing wholesale companies that are different from the first clothing wholesale company that operates the server. You can obtain the selling price of the product. Additionally, the server can obtain the overseas list price of the clothing product.

In one embodiment, the server may receive the overseas list price and the sales price of the first product from an external server or an external user device.

In another embodiment, the server may obtain the overseas list price and the sales price of the first product from the server's database.

In another embodiment, the server may receive the overseas list price and the sales price of the first product through a user interface of the server.

In step S230, the server according to one embodiment may compare the sales price of the second product of the first clothing wholesale company with the overseas list price and the sales price of the first product.

In step S240, the server according to one embodiment generates promotional text information to promote that the sales price of the second product is low based on the fact that the sales price of the second product is lower than the overseas list price and the sales price of the first product. You can.

For example, if the selling price of the second product is 10 USD (US Dollar), the selling price of the first product is 15 USD, and the overseas list price is 30 USD, the server sets the selling price of the second product to be higher than the overseas list price and the selling price of the first product. It may be determined that the second product is cheap, and promotional text information may be generated to promote that the second product has a low selling price.

In one example, the promotional text information includes flag information, bit information, text information, HTML (hypertext markup language), metadata, syntax, semantics, or programming language. It can be expressed in the form of . Using the promotional text information, ‘promotional text’ may be displayed on the user device.

In step S250, the server according to one embodiment may transmit the promotional text information to the user device.

In one embodiment, the determination of whether the headquarters is located overseas may be based on whether the headquarters is located in a country other than the Republic of Korea.

For example, if the headquarters is located in a country other than Korea, such as Japan, the United States, Germany, China, or India, it may be determined that the headquarters is located overseas.

In one embodiment, the selling price of the first product of the second clothing wholesale company is the lowest price among the selling prices of a plurality of products of a plurality of clothing wholesale companies different from the first clothing wholesale company, and the promotional text information is, 2 This may be text information to promote that the product selling price is the lowest selling price lower than any selling price among the plurality of product selling prices.

In one embodiment, the selling price of the first product of the second clothing wholesale company is a median among the selling prices of a plurality of products of a plurality of clothing wholesale companies different from the first clothing wholesale company, and the promotional text information may be text information for promoting that the sales price of the second product is cheaper than the sales price of the first product, which is the median among the sales prices of the plurality of products.

For example, if the selling prices of the plurality of products of the plurality of clothing wholesale companies are 15 USD, 16 USD, 17 USD, 18 USD, and 20 USD, the median selling price of the first product may be determined to be 17 USD.

In one embodiment, after the user inputs the company name information and the clothing product information of the foreign clothing company into the user device, promotional text may be displayed on the display screen of the user device based on the promotional text information. there is.

In one embodiment, based on the user entering the company name information and the clothing product information of the foreign clothing company in a search window displayed on the display screen of the user device, the search window moves downward from the bottom point. 1 Image information and price information for the clothing product indicated by the clothing product information are displayed at a position separated by a threshold value, and a position located downward by a second threshold value from the lowest point of the area where the image information and the price information are displayed. The promotional text indicated by the promotional text information may be displayed.

In one example, the first threshold and the second threshold may be a length per pixel or a length per distance (mm, cm, etc.). For example, the first threshold and the second threshold may be 2 pixels long, 4 pixels long, 8 pixels long, or 16 pixels long.

In one embodiment, based on the user entering the company name information and the clothing product information of the foreign clothing company in a search window displayed on the display screen of the user device, the search window moves downward from the bottom point. The promotional text indicated by the promotional text information may be displayed at a distance of 3 threshold.

In one example, the third threshold may be a length per pixel or a length per distance (mm, cm, etc.).

In one embodiment, based on the user clicking or tapping the area where the promotional text indicated by the promotional text information is displayed within the display screen of the user device through a user interface. In this way, text and a graphic icon inquiring about whether to deliver price information and sales store location information for the clothing product indicated by the clothing product information to the user through SMS (short message service) are displayed on the display screen. It can be my display.

In one example, the area where the promotional text is displayed may be a rectangular area of the minimum size that includes all of the promotional text.

In another example, the area where the promotional text is displayed may include only the area where the promotional text is visible.

In one example, the price information for the clothing product indicated by the clothing product information may be information indicating that the clothing product is 10 USD.

In one example, the sales store location information may indicate location information of domestic branches of the first clothing wholesale company (i.e., the company that operates the server) that sells the clothing products.

In one example, the price information for the clothing product and the sales store location information include flag information, bit information, text information, HTML (hypertext markup language), metadata, and syntax. ), can be expressed in the form of semantics or programming language.

In one embodiment, the selling price of the first product of the second clothing wholesale company is the lowest price among the selling prices of a plurality of products of a plurality of clothing wholesale companies different from the first clothing wholesale company, and the promotional text information is, 2 It is text information for promoting that the product selling price is the lowest selling price lower than any selling price among the plurality of product selling prices, and the user enters the company name information of the foreign clothing company in the search box displayed on the display screen of the user device, and Based on inputting the clothing product information, image information and price information for the clothing product indicated by the clothing product information are displayed at a position that is a first threshold distance away from the bottom point of the search window in the downward direction, and the image information and the promotional text indicated by the promotional text information is displayed at a position that is a second threshold distance away from the lowest point of the area where the price information is displayed, and the user selects an area within the display screen where the promotional text is displayed. Based on a click or tab through the user interface, whether to deliver price information and sales store location information about the clothing product to the user through SMS (short message service). Text and graphic icons inquiring about may be displayed within the display screen.

FIG. 3 is a flowchart illustrating a method in which a server and a user device operate based on mutual communication according to an embodiment.

In one embodiment, S310 to S350 may correspond to S210 to S250 of FIG. 2, respectively.

In step S310, the server 301 according to one embodiment receives, from the user's user device 302, company name information of a foreign clothing company whose headquarters are located overseas and clothing product information of the foreign clothing company. can do.

In step S320, the server 301 according to one embodiment sets the overseas fixed price of the clothing product indicated by the clothing product information and the second clothing wholesale company that is different from the first clothing wholesale company that operates the server. You can obtain the first product sales price.

In step S330, the server 301 according to one embodiment may compare the sales price of the second product of the first clothing wholesale company with the overseas list price and the sales price of the first product.

In step S340, the server 301 according to an embodiment provides promotional text information to promote that the sales price of the second product is low based on the fact that the sales price of the second product is lower than the overseas list price and the sales price of the first product. can be created.

In step S350, the server 301 according to one embodiment may transmit the promotional text information to the user device 302.

Figure 4 is a diagram illustrating an example in which promotional text information is displayed on a user device.

In one embodiment, the clothing product search screen shown in FIG. 4 provides clothing product image, price, and promotional text information to the user device 120 based on the company name information and clothing product information of the foreign clothing company described above in FIG. 2. Shows an example of a displayed screen.

Referring to the example of the display screen of the user device 120 shown in FIG. 4, a search box is displayed to input the company name 410 (“POLX”) and the clothing product name 420 (“Men’s Short Sleeve A Model”). , a clothing product image 440 is displayed at a distance of the first threshold 430 from the bottom point of the search window, the sales price 450 (“$10”) of the clothing product is displayed, and the sales price 450 of the clothing product is displayed. It can be seen that the promotional text 470 is displayed at a distance equal to the second threshold 460 from the lowest point of the area where is displayed.

In one embodiment, a search is performed to receive input of the company name 410 and clothing product name 420 based on the user entering the company name 410 and clothing product name 420 of a foreign clothing company into the user device 120. The clothing product image 440 and sales price 450 indicated by the clothing product information may be displayed at a position that is a first threshold 430 away from the bottom point of the window. In addition, the promotional text 470 indicated by the promotional text information is displayed at a position that is a second threshold 460 away from the bottom point of the area where the clothing product image 440 and the sales price 450 are displayed. It can be.

In one embodiment, the promotional text information may be text information for promoting that the selling price 450 is the lowest selling price lower than any selling price among a plurality of selling prices of the corresponding clothing product.

As shown in FIG. 4, the promotional text 470 is text promoting that the sales price 450 is the lowest selling price lower than any selling price among a plurality of product selling prices of the corresponding clothing product ("as well as the overseas list price, We sell it at a lower price than the lowest selling price of other companies ^^").

Figure 5 is a block diagram showing the configuration of a server according to one embodiment.

As shown in FIG. 5, the server 500 according to one embodiment may include a database (DB) 510, a transceiver 520, and a processor 530. However, in some cases, not all of the components shown in FIG. 5 may be essential components of the server 500, and the server 500 may be implemented with more or fewer components than those shown in FIG. 5. You can.

In the server 500 according to one embodiment, the database 510, the transceiver 520, and the processor 530 are each implemented as a separate chip, or at least two or more components are implemented through one chip. It may be possible.

The database (DB) 510 may store data received from the transceiver 520 or the processor 530. In one embodiment, database 510 may store at least one program. In one example, the at least one program may be used when the processor 530 executes a learning model.

The transmitting and receiving unit 520 may be used for communication between modules within the server and/or for transmitting and receiving data/signals, and may communicate with external devices. In one example, the transceiver 520 may transmit and receive data with an external device (eg, an external user device, an external server, etc.).

The processor 530 according to one embodiment may control the overall operation of the server 500. In one example, the processor 530 can generally control the database 510 and the transceiver 520 by executing programs stored in the database 510 of the server 500. In one example, the processor 530 may perform some of the operations of the server 500 in FIGS. 1 to 4 by executing programs stored in the database of the server 500.

The processor 530 according to one embodiment uses a transceiver unit 520 to receive company name information of a foreign clothing company whose headquarters is located overseas and clothing product information of the foreign clothing company from the user's user device. You can control it.

The processor 530 according to one embodiment determines the overseas fixed price of the clothing product indicated by the clothing product information and the first product sales price of the second clothing wholesale company that is different from the first clothing wholesale company that manages the server. can be obtained.

The processor 530 according to an embodiment may compare the sales price of the second product of the first clothing wholesale company with the overseas list price and the sales price of the first product.

The processor 530 according to one embodiment may generate promotional text information to promote that the second product's sales price is lower, based on the fact that the second product's sales price is lower than the overseas list price and the first product's sales price. there is.

The processor 530 according to one embodiment may control the transceiver 520 to transmit the promotional text information to the user device.

In one embodiment, the determination of whether the headquarters is located overseas may be based on whether the headquarters is located in a country other than the Republic of Korea.

In one example, the processor 530 may execute an artificial intelligence (AI) learning model based on at least one program stored in the database 510. Below, in FIG. 6, an example of the configuration of the processor 530 for executing the AI learning model will be described.

Figure 6 is a block diagram showing the configuration of a processor according to one embodiment.

As shown in FIG. 6, the processor 530 according to one embodiment includes a data acquisition unit 532, a learning data selection unit 534, a learning model execution unit 536, and a learning result providing unit 538. can do. However, in some cases, not all of the components shown in FIG. 8 may be essential components of the processor 530, and the processor 530 may be implemented by more or fewer components than those shown in FIG. 6. You can.

Those skilled in the art will know that the configuration of the processor 530 shown in FIG. 8 is a configuration of modules of the processor 530 that can be used when the server 500 performs machine learning based on an AI learning model. This is only an example, and the server 500 does not necessarily perform machine learning, so some or all of the modules of the processor 530 shown in FIG. 6 may not be included in the processor 530. You will easily understand.

The data acquisition unit 532 according to one embodiment may acquire data necessary to determine the user's intention, provide relevant information, and recommend an alternative operation. Alternatively, the data acquisition unit 532 may acquire data necessary for learning to determine the user's intention, provide related information, and recommend alternative actions.

In one example, the data acquisition unit 532 may acquire at least one of, for example, a user's voice, image information, and predetermined context information. In one example, the data acquisition unit 532 may convert the acquired data into a pre-defined format.

The learning data selection unit 534 according to one embodiment may select data necessary for learning from the data acquired by the data acquisition unit 532. For example, the learning data selection unit 534 selects the data necessary for learning from the data acquired by the data acquisition unit 532 according to predefined criteria for determining the user's intention, providing related information, and recommending alternative actions. You can select . Alternatively, the learning data selection unit 534 may select data according to predefined criteria based on learning by the learning model execution unit 536.

The learning model execution unit 536 according to one embodiment may learn criteria for how to determine the user's intention, how to determine related information, and how to recommend an alternative action based on the learning data. In addition, the learning model executing unit 536 may learn standards for what learning data should be used to determine the user's intention, determine related information, and recommend alternative actions.

Additionally, the learning model execution unit 536 may train an AI learning model used to determine user intention, determine related information, and recommend alternative actions using learning data. In this case, the AI learning model may be a pre-built model. For example, an AI learning model may be a pre-built model that receives basic learning data (e.g., sample data, etc.) as input.

An AI learning model can be built considering the application field of the learning model, the purpose of learning, or the computer performance of the device. The AI learning model may be, for example, a model based on a neural network. For example, models such as Deep Neural Network (DNN), Recurrent Neural Network (RNN), and Bidirectional Recurrent Deep Neural Network (BRDNN) may be used as AI learning models, but embodiments are not limited thereto.

If there are a plurality of pre-built AI learning models, the learning model execution unit 536 according to one embodiment determines an AI learning model that has a high correlation between the input learning data and the basic learning data as the AI learning model to be learned. You can. In this case, the basic learning data may be pre-classified by data type, and the AI learning model may be pre-built by data type. For example, the basic training data is pre-classified by various criteria such as the region where the training data was created, the time the training data was created, the size of the training data, the genre of the training data, the creator of the training data, the type of object in the training data, etc. It may be.

The learning model execution unit 536 according to one embodiment may train an AI learning model using, for example, a learning algorithm including error back-propagation or gradient descent. You can.

The learning model execution unit 536 according to one embodiment may train an AI learning model through, for example, supervised learning using learning data as input. In addition, the learning model execution unit 536 determines the user's intention, provides related information, and learns the type of data necessary to recommend an alternative operation without any guidance, for example, to determine the user's intention; Unsupervised learning can be performed to discover criteria for providing relevant information and recommending alternative actions. Through the unsupervised learning, the learning model execution unit 536 can train an AI learning model. In addition, the learning model execution unit 536, for example, determines the user's intention according to learning, provides related information, and uses feedback on whether the result of recommending an alternative action is correct through reinforcement learning. AI learning models can be trained.

Additionally, when the AI learning model is learned, the learning model execution unit 536 may store the learned AI learning model. In this case, the learning model execution unit 536 may store the learned AI learning model in the database 510 of the server 500. Alternatively, the learning model execution unit 836 may store the learned AI learning model in the memory or database of a server or device connected to the server 500 through a wired or wireless network.

The learning result providing unit 538 according to one embodiment may derive or obtain (machine) learning results based on the AI learning model learned in the learning model executing unit 536. The learning result providing unit 538 may provide the (machine) learning results to the database 510 or the transmitting/receiving unit 520.

The learning result provider 538 according to one embodiment may derive promotional text information for promoting low selling prices of clothing provided by an online clothing wholesale platform based on an AI learning model. For example, the AI learning model can store and analyze consumers' feedback on promotional text and, based on the analysis results, give weight to promotional text that generates positive feedback. The AI learning model can derive promotional text information by considering the weight.

Some embodiments may also be implemented in the form of a recording medium containing instructions executable by a computer, such as program modules executed by a computer. Computer-readable media can be any available media that can be accessed by a computer and includes both volatile and non-volatile media, removable and non-removable media. Additionally, computer-readable media may include both computer storage media and communication media. Computer storage media includes both volatile and non-volatile, removable and non-removable media implemented in any method or technology for storage of information such as computer-readable instructions, data structures, program modules or other data. Communication media typically includes computer readable instructions, data structures, program modules, or other data in a modulated data signal such as a carrier wave, or other transmission mechanism, and includes any information delivery medium.

So far, the present invention has been examined focusing on its preferred embodiments. A person skilled in the art to which the present invention pertains will understand that the present invention may be implemented in a modified form without departing from the essential characteristics of the present invention. Accordingly, the scope of the present invention is not limited to the above-described embodiments, but should be construed to include various embodiments within the scope equivalent to the content described in the patent claims.

Claims (1)

In a server that provides an online clothing wholesale platform based on a GUI,
transceiver; and processor; Including,
The processor:
Controlling the transceiver to receive, from the user's user device, company name information of a foreign clothing company whose headquarters are located overseas and clothing product information of the foreign clothing company,
Obtaining the overseas fixed price of the clothing product indicated by the clothing product information and the first product selling price of a second clothing wholesale company that is different from the first clothing wholesale company that manages the server,
Compare the sales price of the second product of the first clothing wholesale company with the overseas list price and the sales price of the first product,
Based on the fact that the sales price of the second product is lower than the overseas list price and the sales price of the first product, generating promotional text information to promote that the sales price of the second product is low,
Controlling the transceiver to transmit the promotional text information to the user device,
The determination of whether the headquarters is located overseas is based on whether the headquarters is located in a country other than the Republic of Korea,
The selling price of the first product of the second clothing wholesale company is the lowest price among the selling prices of a plurality of products of a plurality of clothing wholesale companies different from the first clothing wholesale company,
The promotional text information is text information for promoting that the second product selling price is the lowest selling price lower than any selling price among the plurality of product selling prices,
After the user inputs the company name information and the clothing product information of the foreign clothing company into the user device, a promotional text is displayed on the display screen of the user device based on the promotional text information,
When the user enters the company name information and the clothing product information of the foreign clothing company in the search box displayed on the display screen of the user device, the clothing is placed at a distance of a first threshold value in the downward direction from the bottom point of the search window. Image information and price information for the clothing product indicated by the product information are displayed,
The promotional text indicated by the promotional text information is displayed at a position separated by a second threshold value in the downward direction from the lowest point of the area where the image information and the price information are displayed,
When the user enters the company name information and the clothing product information of the foreign clothing company in a search box displayed on the display screen of the user device, the promotion is placed at a position that is a third threshold distance away from the bottom point of the search window in the downward direction. A server on which promotional text indicated by text information is displayed.

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