CN117557313A

CN117557313A - Floor page generation method and device, storage medium and electronic equipment

Info

Publication number: CN117557313A
Application number: CN202210918213.7A
Authority: CN
Inventors: 贺雅婧; 姜盼
Original assignee: Tencent Technology Shenzhen Co Ltd
Current assignee: Tencent Technology Shenzhen Co Ltd
Priority date: 2022-08-01
Filing date: 2022-08-01
Publication date: 2024-02-13

Abstract

The application discloses a generation method and device of a landing page, a storage medium and electronic equipment. The method can be applied to various scenes such as cloud technology, artificial intelligence, intelligent traffic, auxiliary driving and the like. Wherein the method comprises the following steps: receiving a landing page display request, wherein the landing page display request carries a target identifier corresponding to a target object; determining a target landing page template corresponding to a target object library where the target mark is located, and acquiring target material data matched with the target object and filling configuration information of the target material data from the target object library, wherein the filling configuration information is configuration information when the target material data is filled into at least one component in the target landing page template; and filling the target material data into the target landing page template according to the filling configuration information to generate a target landing page corresponding to the target object. The method and the device solve the technical problem that the generation mode of the landing page provided by the related technology is low in efficiency.

Description

Floor page generation method and device, storage medium and electronic equipment

Technical Field

The present invention relates to the field of computers, and in particular, to a method and apparatus for generating a landing page, a storage medium, and an electronic device.

Background

In the process of advertisement delivery, the production of advertisement landing pages is an important ring. The advertisement landing page may be used to present advertisement guidance information to the user, thereby evolving the user from a visitor to a potential target client. In the process of advertising by an advertiser, a landing page corresponding to advertisement information is usually required to be manufactured, and the information displayed by the landing page and the advertisement information can be kept consistent only by selecting the corresponding landing page in the advertisement creation link. When an advertiser needs to put more advertisements, it is often necessary to make landing pages of different contents corresponding to different advertisement information. Thus resulting in low generation efficiency of landing pages.

That is, the generation method of the landing page provided by the related art has a problem of low efficiency.

In view of the above problems, no effective solution has been proposed at present.

Disclosure of Invention

The embodiment of the application provides a method and a device for generating a landing page, a storage medium and electronic equipment, so as to at least solve the technical problem that the efficiency of the generation mode of the landing page provided by the related technology is low.

According to an aspect of the embodiments of the present application, there is provided a method for generating a landing page, including: receiving a landing page display request, wherein the landing page display request carries a target identifier corresponding to a target object; determining a target landing page template corresponding to a target object library where the target identifier is located, and acquiring target material data matched with the target object and filling configuration information of the target material data from the target object library, wherein the filling configuration information is configuration information when the target material data is filled into at least one component in the target landing page template; and filling the target material data into the target landing page template according to the filling configuration information so as to generate a target landing page corresponding to the target object.

According to another aspect of the embodiments of the present application, there is also provided a generation apparatus of a landing page, including: the receiving unit is used for receiving a landing page display request, wherein the landing page display request carries a target identifier corresponding to a target object; the determining unit is used for determining a target landing page template corresponding to a target object library where the target identifier is located, and acquiring target material data matched with the target object and filling configuration information of the target material data from the target object library, wherein the filling configuration information is configuration information when the target material data is filled into at least one component in the target landing page template; and the filling unit is used for filling the target material data into the target landing page template according to the filling configuration information so as to generate a target landing page corresponding to the target object.

According to still another aspect of the embodiments of the present application, there is also provided a computer-readable storage medium having a computer program stored therein, wherein the computer program is configured to execute the above-described landing page generation method when run.

According to yet another aspect of embodiments of the present application, there is provided a computer program product or computer program comprising computer instructions stored in a computer readable storage medium. The processor of the computer device reads the computer instructions from the computer-readable storage medium, and the processor executes the computer instructions so that the computer device performs the above-described landing page generation method.

According to still another aspect of the embodiments of the present application, there is also provided an electronic device including a memory, in which a computer program is stored, and a processor configured to execute the above-described generation method of a landing page by the computer program.

In the embodiment of the application, a landing page display request is received; determining a target landing page template corresponding to a target object library where the target mark is located, and acquiring target material data matched with the target object and filling configuration information of the target material data from the target object library, wherein the filling configuration information is configuration information when the target material data is filled into at least one component in the target landing page template; and filling the target material data into the target landing page template according to the filling configuration information to generate a target landing page corresponding to the target object. In the method, after receiving the landing page display request, target material data matched with the target object and filling configuration information of the target material data are acquired, and then the target material data are filled into the determined target landing page template according to the filling configuration information, so that a target landing page corresponding to the target object is generated. Therefore, after receiving the landing display request, the target landing page can be dynamically generated according to the target identification of the target object. And a plurality of landing pages corresponding to different target objects are not required to be manufactured in advance in the advertisement creation link, so that the complexity of generating the landing pages is reduced. The generation efficiency of the landing page is improved. And further solves the technical problem that the generation mode of the landing page provided by the related technology has lower efficiency.

Drawings

The accompanying drawings, which are included to provide a further understanding of the application and are incorporated in and constitute a part of this application, illustrate embodiments of the application and together with the description serve to explain the application and do not constitute an undue limitation to the application. In the drawings:

FIG. 1 is a schematic illustration of an application environment of an alternative landing page generation method according to an embodiment of the present application;

FIG. 2 is a flow chart of an alternative method of generating landing pages according to an embodiment of the present invention;

FIG. 3 is a schematic diagram of an alternative method of generating landing pages according to an embodiment of the present invention;

FIG. 4 is a block diagram of an alternative method of generating landing pages according to an embodiment of the present invention;

FIG. 5 is a schematic diagram of another alternative method of generating landing pages according to an embodiment of the present invention;

FIG. 6 is a schematic diagram of yet another alternative method of generating landing pages according to an embodiment of the present invention;

FIG. 7 is a block diagram of another alternative method of generating landing pages in accordance with an embodiment of the present invention;

FIG. 8 is a schematic structural view of an alternative landing page generation apparatus according to an embodiment of the present application;

fig. 9 is a schematic structural diagram of an alternative electronic device according to an embodiment of the present application.

Detailed Description

In order to make the present application solution better understood by those skilled in the art, the following description will be made in detail and with reference to the accompanying drawings in the embodiments of the present application, it is apparent that the described embodiments are only some embodiments of the present application, not all embodiments. All other embodiments, which can be made by one of ordinary skill in the art based on the embodiments herein without making any inventive effort, shall fall within the scope of the present application.

It should be noted that the terms "first," "second," and the like in the description and claims of the present application and the above figures are used for distinguishing between similar objects and not necessarily for describing a particular sequential or chronological order. It is to be understood that the data so used may be interchanged where appropriate such that embodiments of the present application described herein may be implemented in sequences other than those illustrated or otherwise described herein. Furthermore, the terms "comprises," "comprising," and "having," and any variations thereof, are intended to cover a non-exclusive inclusion, such that a process, method, system, article, or apparatus that comprises a list of steps or elements is not necessarily limited to those steps or elements expressly listed but may include other steps or elements not expressly listed or inherent to such process, method, article, or apparatus.

First, partial terms or terminology appearing in describing embodiments of the present application are applicable to the following explanation:

multiple commodity dynamic advertisement (Multi Dynamic Product Ads, mdpa): and selecting one commodity library to deliver when the advertisement is created (a plurality of commodities are in the commodity library), and recommending the most suitable commodity for each user to display when the advertisement is played.

According to an aspect of the embodiment of the present application, there is provided a method for generating a landing page, optionally, as an optional implementation manner, the method for generating a landing page may be, but is not limited to, a system for generating a landing page applied to an environment as shown in fig. 1.

The generation system of the landing page may include, but is not limited to, a terminal device 102, a network 104, a server 106, and a database 108. The terminal device 102 has a target client running therein. The terminal device 102 includes a man-machine interaction screen, a processor and a memory. The man-machine interaction screen is used for displaying the business access interface and the login server interface of the target client; and is also used for providing a man-machine interaction interface to receive man-machine interaction operation. The processor is used for responding to the man-machine interaction operation to generate an interaction instruction and sending the interaction instruction to the server. The memory is used for storing related data such as a target identifier corresponding to a target object, target material data matched with the target object, filling configuration information of the target material data and the like.

In addition, a processing engine is included in the server 106 for performing storage or reading operations on the database 108. Specifically, the processing engine reads related data from the database 108, determines a target landing page template corresponding to the target object library where the target identifier is located, target material data matched with the target object, and filling configuration information of the target material data, and returns a generation result of the target landing page to the terminal device 102, so that a target client in the terminal device 102 displays the target landing page corresponding to the target object. Then, the server 106 will also acquire the display result of the target landing page returned by the terminal device, and store it in the database 108.

Alternatively, in the present embodiment, the above-mentioned terminal device may be a terminal device configured with a target client, and may include, but is not limited to, at least one of the following: the specific embodiments of the specification are added: user terminals include, but are not limited to, cell phones, computers, intelligent voice interaction devices, intelligent home appliances, vehicle terminals, aircraft, and the like. The embodiment of the invention can be applied to various scenes, including but not limited to cloud technology, artificial intelligence, intelligent transportation, auxiliary driving and the like. The target client may be a video client, an instant messaging client, a browser client, an educational client, and the like. The network may include, but is not limited to: a wired network, a wireless network, wherein the wired network comprises: local area networks, metropolitan area networks, and wide area networks, the wireless network comprising: bluetooth, WIFI, and other networks that enable wireless communications. The server may be a single server, a server cluster composed of a plurality of servers, or a cloud server.

The specific process comprises the following steps: the landing page presentation request is sent to the server 106 via the network 104, as in step S102. Step S104 to step S106 are performed on the server 106: determining a target landing page template corresponding to a target object library where the target mark is located, and acquiring target material data matched with the target object and filling configuration information of the target material data from the target object library, wherein the filling configuration information is configuration information when the target material data is filled into at least one component in the target landing page template; and filling the target material data into the target landing page template according to the filling configuration information to generate a target landing page corresponding to the target object. Then, as by step S108, the generation result of the target landing page is transmitted to the terminal device 102 via the network 104. Further, the terminal device 102 will send the display of the target landing page to the server 106 over the network 104 for storage in the database 108. The above is merely an example, and is not limited in any way in the present embodiment.

It should be noted that, in the embodiment of the present application, a landing page display request is received; determining a target landing page template corresponding to a target object library where the target mark is located, and acquiring target material data matched with the target object and filling configuration information of the target material data from the target object library, wherein the filling configuration information is configuration information when the target material data is filled into at least one component in the target landing page template; and filling the target material data into the target landing page template according to the filling configuration information to generate a target landing page corresponding to the target object. In the method, after receiving the landing page display request, target material data matched with the target object and filling configuration information of the target material data are acquired, and then the target material data are filled into the determined target landing page template according to the filling configuration information, so that a target landing page corresponding to the target object is generated. Therefore, after receiving the landing display request, the target landing page can be dynamically generated according to the target identification of the target object. And a plurality of landing pages corresponding to different target objects are not required to be manufactured in advance in the advertisement creation link, so that the complexity of generating the landing pages is reduced. The generation efficiency of the landing page is improved. And further solves the technical problem that the generation mode of the landing page provided by the related technology has lower efficiency.

Optionally, as an optional implementation manner, as shown in fig. 2, the above-mentioned method for generating the landing page includes:

s202, receiving a landing page display request, wherein the landing page display request carries a target identifier corresponding to a target object;

alternatively, in the embodiment of the present application, the target object may include, but is not limited to, merchandise, electronic books, and audio/video. The above-mentioned page display request can be initiated by the customer end, the customer end can carry on the communication connection between the server, can be wired connection, can also be wireless connection. It should be noted that, the triggering operation capable of triggering the client to initiate the landing page display request is not limited in this embodiment, for example, the triggering operation capable of triggering the client to initiate the landing page display request may include, but is not limited to, the following: the client user clicks on any picture, text, etc. of an advertisement containing a target object, which is not illustrated herein. It should be further noted that, the client that initiates the landing page display request may be any terminal device, such as a mobile phone, a computer, or any application client, such as an instant messaging application client, a browser application client, or the like. The specific product form of the advertisement containing the target object may be, for example, a video advertisement, a native advertisement, a banner advertisement, a search advertisement, etc. The advertisement containing the target object can be, but is not limited to, a multi-commodity dynamic advertisement. The target identifier corresponding to the target object may be, but is not limited to, an ID of the target object.

S204, determining a target landing page template corresponding to a target object library where the target mark is located, and acquiring target material data matched with the target object and filling configuration information of the target material data from the target object library, wherein the filling configuration information is configuration information when the target material data is filled into at least one component in the target landing page template;

as an alternative implementation manner, the above target landing page template may be determined according to the object library type of the target object library where the target object is located, for example, if the target object library is a commodity library containing a plurality of commodities, then at least the picture or video information of the commodity should be contained in the target landing page template. Alternatively, the target landing page template may be determined according to actual needs of the advertiser. Alternatively, the target object library may correspond to one target landing page template or a plurality of target landing page templates.

Alternatively, the target object library may include, but is not limited to, a merchandise library, an electronic book library, a video library, a music album library, a course library, and a photo album library. The target object library may include, but is not limited to, an identifier of each object, material data matched with each object, and filling configuration information of the material data. The target material data matched with the target object may include, but is not limited to, hypertext link (Hypertext link) data, picture data, text data, video data, and audio data. Alternatively, assuming that the target object is a commodity, the target material data may include commodity drawings, text descriptions, prices, activity information, and similar commodity data of the commodity. The target object may include, but is not limited to, one or more. The components in the target landing page template may include, but are not limited to, components that are text data to be filled, components that are picture data to be filled, components that are video data to be filled. The filling configuration information may include, but is not limited to, configuration information for at least one component of the target landing page template to which the target material data is filled, for example, filling an appearance picture of a commodity into a component 1 of the target landing page template to be filled with picture data.

S206, filling the target material data into the target landing page template according to the filling configuration information to generate a target landing page corresponding to the target object.

Alternatively, in embodiments of the present application, the target landing page template described above may be, but is not limited to, an HTML (HyperText Markup Language ) template. In general, before a certain page needs to be displayed on a client, an HTML page file needs to be generated, and then the HTML page file is loaded to render the page needing to be displayed, the content in an HTML template may be a rule defining how to generate the HTML page file, and the HTML template may not include data corresponding to page elements, and needs to acquire the data from other places and combine the data with the HTML template to generate the HTML page file.

It should be noted that, when an advertiser needs to put a multi-commodity dynamic advertisement on a platform having media resources and user traffic, since the commodity displayed on the platform is calculated and recommended by an algorithm according to some feature data of the user, it cannot be determined which commodity or commodities to be shown to the user when creating the advertisement, and further it cannot be determined what element should be correspondingly filled in a target landing page corresponding to the commodity. In the related art, when an advertiser puts in a common advertisement or a multi-commodity dynamic advertisement, a landing page corresponding to commodity information put on a platform is usually required to be prefabricated, and in an advertisement creation link, a corresponding landing page is required to be selected so as to keep the materials in the landing page corresponding to the commodity consistent with the outer commodity information. Then assuming that the advertiser has 100 commercial advertisements to be placed and all need to place the same morphological style but different content advertisement landing pages, the advertiser still needs to create 100 landing pages for 100 advertisements, although only replacing different content in the same component. Resulting in poor effectiveness of the advertiser's delivery. In the application, the materials corresponding to the commodities are dynamically pulled in the advertisement playing link and are filled into the landing page for display, so that the consistency of inner and outer commodity information display is ensured, and the conversion effect is ensured. Meanwhile, a plurality of advertisements are bound through manufacturing the landing page once, so that the throwing efficiency of an advertiser can be improved, and the experience of the advertiser is optimized. The following examples are specifically described.

It should be noted that, the platform having the media resource and the user traffic may include, but is not limited to: internet platforms such as various portal sites, various social software, electronic commerce websites, video websites and the like.

The following embodiment will be described with reference to a process of generating a landing page for a multi-commodity dynamic advertisement. Referring to fig. 3, a method for generating a landing page is specifically described: as shown in fig. 3 (a), the plurality of commercial advertisements displayed on the platform page are a plurality of advertisements of interest to the user calculated according to the operation feature data of the user, including: advertisement 302 for object 1, advertisement 304 for object 2, and advertisement 306 for the target object. When a user clicks an advertisement 306 of a target object, that is, a target advertisement, on a platform page, after receiving a landing page display request, the server determines a target landing page template matched with the target object according to the identifier of the target object carried in the landing page display request, and then, as shown in fig. 3 (b), according to filling configuration information corresponding to the target object in a target object library, target material data matched with the target object is as follows: the description information 308, sales information 310, and shipping information 312 of the target object are filled into corresponding components in the target landing page template to generate a target landing page corresponding to the target object. At the target landing page, the user may view information related to the target object and click on the "buy" button to jump to the payment page of the target object.

Fig. 3 is an alternative example, and the embodiment of the present application does not limit the target material data and the form of the filling configuration information of the target material data.

As an optional implementation manner, the above method for generating the landing pages is also suitable for the reading industry, and in the process of generating the landing pages corresponding to the book advertisement, each landing page can bear the first three chapter trial reading chapters of a novel, so that the information of the trial reading chapters corresponding to the book displayed on the outer layer and the direct links of the application need to be dynamically pulled, the trial reading chapters can be displayed in the landing pages, and the direct links are used for jumping when the direct links are used for clicking the landing page buttons.

As an alternative embodiment, as shown in fig. 4, in the advertisement exposure link, for MP traffic and ADQ traffic, the id of the commodity in the recommended corresponding commodity library CKV is replaced with the macro definition __ xj_recommend_mtrid __ on the landing page URL, for use by the landing page. In the process of playing the landing page, clicking the advertisement and then entering the landing page, and dynamically acquiring commodity contents from a commodity library by the landing page according to the commodity ID recommended by the advertisement, and dynamically filling elements to be filled in the landing page, so that the content of the landing page is dynamically displayed according to the commodity recommended by the advertisement. The process of delivering, checking, throwing and the like of the landing page is consistent with the current common advertisement, and the workload of other links is not increased due to the dynamic landing page.

As an optional solution, according to the filling configuration information, filling the target material data into the target landing page template to generate the target landing page corresponding to the target object includes:

s1, determining filling states corresponding to materials in target material data from filling configuration information;

s2, acquiring candidate materials with filling states indicated as allowable filling from each material;

and S3, filling the candidate materials into components in the target landing page template to generate a target landing page corresponding to the target object.

It should be noted that, the filling configuration information may include, but is not limited to, an identifier of a component in the target landing page template corresponding to the target material data matched with the target object, and a filling state corresponding to each material in the target material data. As an alternative embodiment, the fill status described above may include, but is not limited to, being indicated as fill allowed, fill not allowed, and fill not supported. Alternatively, the fill state may not be indicated as not allowed to be filled; and the filling state indicates that the components in the target landing page template corresponding to the material which does not support filling are filled with blank.

As an alternative embodiment, the advertiser may store the target material data matching the target object and the filling configuration information of the target material data to the target object library before receiving the landing page display request. Taking the example that the target landing page template contains a component a, a component b and a component c, assume that a material a is set to be used for filling the component a; the material b is arranged for filling the component b; the material c is provided for filling the component c. If the advertiser does not upload the material corresponding to the component a, determining that the filling state corresponding to the material a is not filling-supporting. If the advertiser uploads the material corresponding to the component b, but the authorized advertiser does not turn on the dynamic switch of the component b on the manufacturing platform, the filling state corresponding to the material a is determined to be not allowed to be filled. If the advertiser uploads the material corresponding to the component c and the authorized advertiser turns on the dynamic switch of the component c on the manufacturing platform, the filling state corresponding to the material c is determined to be filling permitted. When the advertiser creates the dynamic floor page, the dynamic floor page is also created according to the existing flow, and only the dynamic switch is opened in the setting item of the component which needs to dynamically display commodity information.

For example, it is assumed that the authorized advertiser stores the material and the filling configuration information corresponding to the material in advance in the target object library, and after receiving the landing page display request, acquires the filling configuration information of the target material data matching the target object from the target object library. And then determining from the filling configuration information: the filling state indication corresponding to the material 1 matched with the target object allows filling; the filling state corresponding to the material 2 indicates that filling is not allowed; the filling state corresponding to the material 3 indicates that filling is not supported; the corresponding fill status indication of the material 4 allows filling. Further, a material 1 whose filling state indicates filling permission and a material 4 whose filling state indicates filling permission are acquired from each material in the target material data, and the material 1 and the material 4 are determined as a candidate material 1 and a candidate material 4. Then, the candidate material 1 is filled into the corresponding component in the target landing page template, and the candidate material 4 is filled into the corresponding component in the target landing page template, so as to generate the target landing page corresponding to the target object.

According to the embodiment provided by the application, the filling state corresponding to each material in the target material data is determined from the filling configuration information, and then the candidate materials with filling states indicated as allowable filling are obtained from each material. And then filling the candidate materials into components in the target landing page template to generate a target landing page corresponding to the target object. Therefore, the material display control of the component level in the generation process of the landing page is realized, and the flexibility and the accuracy of generating the landing page are improved.

As an alternative, the filling the candidate material into the components in the target landing page template to generate the target landing page corresponding to the target object includes:

s1, determining the identification of components to be filled with candidate materials from filling configuration information;

and S2, filling the candidate materials into the components indicated by the identification of the components.

It should be noted that, the above-mentioned filling configuration information may include, but is not limited to, an identifier of a component to be filled with the candidate material and a filling state corresponding to each material in the target material data. As an alternative implementation manner, the component position of the target landing page template can be adjusted so as to achieve the purpose of adjusting the filling position of the material data matched with all objects in the target object library at one time.

For example, the candidate materials comprise a picture of the target object and an application direct link of the target object, and it is determined in the filling configuration information that the picture of the target object is to be filled with the component 1 in the target landing page template; what the application direct link of the target object needs to fill is a button in the target landing page template. Then the picture of the target object is populated to component 1 in the target landing page template and the application direct link population of the target object is associated to the button in the target landing page template.

According to the embodiment provided by the application, after the identification of the component to be filled with the candidate material is determined from the filling configuration information, the candidate material is filled into the component indicated by the identification of the component. Therefore, the method and the device can accurately control the candidate materials to be correspondingly filled into the target landing page template, and improve the accuracy of the target landing page in the generation process. Meanwhile, the display position of the material data corresponding to the target object can be dynamically adjusted by adjusting the position of the component in the target landing page template, so that the operation of adjusting the display mode of the material of the target object is simplified.

As an alternative, after determining the filling states corresponding to the respective materials in the target material data from the filling configuration information, the method further includes:

s1, determining that filling state indicates an object material which is not allowed to be filled;

s2, acquiring substitute materials corresponding to the object materials from a target object library;

s3, filling the substitute material into the components to be filled with the object material in the target landing page template.

It should be noted that, before receiving the landing page display request, the advertiser may store the identifier of the component to be filled with the target material data and the filling state corresponding to each material in the target material data to the target object library. As an optional implementation manner, if the advertiser uploads the material data corresponding to the component b, but the advertiser with authority does not turn on the dynamic switch of the component b on the manufacturing platform, it is determined that the filling state corresponding to the material a is not allowed to be filled. As an alternative implementation, if the advertiser uploads the material data corresponding to the component b, but the administrator or the authorized advertiser disables the component b on the manufacturing platform, it is determined that the filling state corresponding to the material a is not allowed to be filled. As shown in fig. 5, the filling state 502 of the object material corresponding to the button 1 is indicated as being disabled, that is, the filling state 502 is indicated as not allowing filling; the dynamic switch of the fill state 504 of the object material corresponding to component 3 is closed, i.e. the fill state 504 indicates that filling is not allowed.

As an alternative embodiment, the substitute material corresponding to the object material may be, but not limited to, other materials that are acquired from the target object library and have a high similarity with the material information of the object material. The similarity may include, but is not limited to, being determined based on similarity of the object material to the material names of other materials in the target object library. As an alternative embodiment, the substitute material corresponding to the object material may be, but not limited to, other materials that are acquired from the target object library and are the same as the category of the object material. For example, in the target object library, the name of the object material is mint-flavored toothpaste, and assuming that the material named ordinary toothpaste is stored in the target object library, the material named ordinary toothpaste can be used as a substitute material for the material named mint-flavored toothpaste because the similarity between the name "mint-flavored toothpaste" and the "ordinary toothpaste" is high. For example, assuming that different categories of commodities are stored in the target object library, when the filling state of the object material named peppermint-flavor toothpaste indicates that filling is not permitted and the object material named peppermint-flavor toothpaste belongs to the category of "toothpaste", other materials under the category of "toothpaste" are acquired from the target object library as substitute materials. And filling the substitute material into the components to be filled with the object material in the target landing page template.

By the embodiment provided by the application, determining that the filling state indicates the object material which is not allowed to be filled; acquiring substitute materials corresponding to the object materials from a target object library; and filling the substitute material into the components to be filled with the object material in the target landing page template. Therefore, under the condition that the filling state of the object material is indicated as unfilled, the substitute material is used for filling the object material in the target landing page template, so that the blank of a component to be filled by the object material is avoided, and the integrity degree of the generated target landing page is improved.

s1, determining that filling state indicates as a reference material which does not support filling;

s2, acquiring spam material data from a target object library, wherein the spam material data comprises materials configured for all objects in the target object library and used for spam display;

s3, acquiring the spam material corresponding to the reference material from the spam material data;

s4, filling the spam material into the components to be filled with the reference material in the target landing page template.

It should be noted that, before receiving the landing page display request, the advertiser may store the identifier of the component to be filled with the target material data and the filling state corresponding to each material in the target material data to the target object library. As an alternative embodiment, if the advertiser does not upload the material data corresponding to the component b, it is determined that the filling state corresponding to the material b for filling the component b is not filling-supporting. As an alternative embodiment, the advertiser may store spam data to the target object library for which all objects in the target object library are suitable prior to receiving the floor page display request. The spam data comprises materials configured for all objects in the target object library and used for spam display.

For example, as shown in FIG. 6, the advertiser has uploaded the material corresponding to component 1 and the authorized advertiser has opened the dynamic switch of component 1 on the production platform, then the fill status 604 of the material corresponding to component 1 indicates that filling is allowed. And the fill state 602 of the reference material corresponding to component 2 indicates that no fill is supported. Then the spam corresponding to the reference material in the spam data uploaded by the advertiser in advance is obtained and filled into the component 2 of the target landing page template. And filling the materials corresponding to the component 1 uploaded by the advertiser into the component 1 of the target landing page template.

As an optional implementation manner, for the reference material with the filling state indicated as not supporting filling, the substitute material corresponding to the reference material can be obtained from the target object library, and the substitute material is filled into the component to be filled with the reference material in the target landing page template. The substitute material corresponding to the reference material may be, but not limited to, other materials having a high similarity with the material information of the reference material obtained from the target object library. The similarity may include, but is not limited to, being determined based on similarity of the material names of the reference material and other materials in the target object library. As an alternative embodiment, the substitute material corresponding to the reference material may be, but not limited to, other materials that are acquired from the target object library and are the same as the category of the material of the reference material.

By the embodiment provided by the application, determining that the filling state indicates a reference material which does not support filling; acquiring spam material data from a target object library; acquiring spam materials corresponding to the reference materials from the spam material data; and filling the spam material into the components to be filled with the reference material in the target landing page template. Therefore, when the advertiser forgets to upload or does not own the reference material temporarily, the corresponding spam material in the spam material data is used for filling the reference material with filling state indicated as not supporting filling, so that the vacancy of the component of the target landing page is avoided, and the completeness of the target landing page is improved. Meanwhile, the advertiser is timely reminded to store the advertisement materials owned at present to the target object library.

As an optional solution, after determining the target landing page template corresponding to the target object library where the target identifier is located, the method further includes:

s1, under the condition that target material data and filling configuration information are not obtained from a target object library, acquiring spam material data and spam filling configuration information from the target object library, wherein the spam material data comprises materials configured for all objects in the target object library and used for spam display, and the spam filling configuration information is configuration information when the spam material data is filled into components in a target landing page template;

s2, filling the spam material data into the target landing page template according to the spam filling configuration information.

It should be noted that, if the acquisition of the target material data matched with the target object and the filling configuration information of the target material data from the target object library fails, no content is displayed, but a display manager or a licensed advertiser uploads the material for spam display in advance. Because the content in the target object library selected for delivery by advertisers of different industries is different, the material for spam presentation needs to be selected according to industry characteristics. The spam data may include, but is not limited to, hypertext link data, picture data, text data, video data, audio data. The spam configuration information can include, but is not limited to, configuration information for at least one component of the target floor page template for which the spam data is populated.

According to the embodiment provided by the application, under the condition that the target material data and the filling configuration information are not obtained from the target object library, the spam material data and the spam filling configuration information are obtained from the target object library; and filling the spam material data into the target landing page template according to the spam filling configuration information. Therefore, under the condition that dynamic pulling of the outer commodity fails, no content is displayed, and materials for spam display are displayed. The integrity of the generated dynamic landing page is ensured.

As an alternative, before receiving the landing page presentation request, the method further includes:

s1, acquiring material data matched with each object and filling configuration information of the material data;

s2, storing the material data and filling configuration information of the material data into a target object library.

It should be noted that, the above-mentioned manner of obtaining the material data and the filling configuration information of the material data matched with each object may include, but is not limited to, the following manners: acquiring material data uploaded by an advertiser and filling configuration information; on the premise of acquiring the permission of the advertiser, the material data matched with each object and filling configuration information are actively requested to be acquired from the database of the advertiser. The target object library may be, but is not limited to, a database selected by the advertiser based on the type of object. The target object library may, but is not limited to, store the name, identity, associated object, etc. of each object.

By the embodiment provided by the application, the material data matched with each object and the filling configuration information of the material data are acquired; and storing the filling configuration information of the material data into a target object library. Therefore, the advertiser can upload the material data of the advertisement of the latest version autonomously according to actual needs. The convenience of replacing the landing page material is improved, and the advertising efficiency is increased.

As an alternative solution, before obtaining the material data and the filling configuration information of the material data matched with each object, the method further includes:

s1, acquiring current material data matched with a current object in a configuration server;

s2, determining filling states configured for each material in the current material data, and obtaining filling configuration information of the current material data.

It should be noted that the configuration server may be, but not limited to, configured to receive material data delivered by an advertiser. The above-described filling states configured for the respective materials in the current material data may be, but not limited to, indicated as filling permitted, filling not permitted. The filling configuration information of the current material data may be, but is not limited to, configuration information of at least one component of the target landing page template to which the current material data is to be filled, for example, video material data of a commodity is to be filled into the component 1 to be filled of video material data of the target landing page template. Alternatively, some of the advertisers may be given relevant rights to change the fill state of the material at the floor page production platform.

The following embodiment will be described with reference to a process of generating a landing page for a multi-commodity dynamic advertisement. For example, as shown in fig. 7, in the process of making the landing page, the corresponding authority capability can be added to the landing page making platform, and the authority advertiser selects the corresponding dynamic component on the making platform, and opens the dynamic switch, so that the filling state of the material corresponding to the component with the dynamic switch opened is allowed to be filled. The authorized advertiser can also manually turn off the dynamic switch to modify the fill state of the material corresponding to the component that turned off the dynamic switch to not allow filling. After the landing page is manufactured, the uniform resource locator of the landing page is provided with a macro definition __ XJ_RECOMMEND_MTRID __, and a dynamic landing page identifier is marked and transmitted to a landing page service and advertisement delivery system. In the process of advertisement delivery, an advertiser can select a corresponding landing page and a commodity library, store the corresponding landing page and commodity library information along with advertisement information, and sign MDPA/SDPA. Fig. 7 is an example, and this is not a limitation in the present embodiment.

According to the embodiment provided by the application, the current material data matched with the current object is obtained in the configuration server; and determining filling states configured for each material in the current material data to obtain filling configuration information of the current material data. Therefore, the advertiser can autonomously select the material data corresponding to be uploaded and the filling state corresponding to the material data. And further, the flexibility of displaying the materials uploaded by the advertiser is improved.

It should be noted that, for simplicity of description, the foregoing method embodiments are all expressed as a series of action combinations, but it should be understood by those skilled in the art that the present application is not limited by the order of actions described, as some steps may be performed in other order or simultaneously in accordance with the present application. Further, those skilled in the art will also appreciate that the embodiments described in the specification are all preferred embodiments, and that the acts and modules referred to are not necessarily required in the present application.

According to another aspect of the embodiment of the application, there is also provided a landing page generating device for implementing the above landing page generating method. As shown in fig. 8, the apparatus includes:

a receiving unit 802, configured to receive a landing page display request, where the landing page display request carries a target identifier corresponding to a target object;

a determining unit 804, configured to determine a target landing page template corresponding to a target object library where the target identifier is located, and obtain target material data matched with the target object and filling configuration information of the target material data from the target object library, where the filling configuration information is configuration information when the target material data is filled into at least one component in the target landing page template;

And a filling unit 806, configured to fill the target material data into the target landing page template according to the filling configuration information, so as to generate a target landing page corresponding to the target object.

Alternatively, in this embodiment, the embodiments to be implemented by each unit module may refer to the embodiments of each method described above, which are not described herein again.

According to still another aspect of the embodiments of the present application, there is further provided an electronic device for implementing the above-mentioned method for generating a landing page, where the electronic device may be a terminal device or a server as shown in fig. 9. The present embodiment describes an example in which the electronic device is a server. As shown in fig. 9, the electronic device comprises a memory 902 and a processor 904, the memory 902 having stored therein a computer program, the processor 904 being arranged to perform the steps of any of the method embodiments described above by means of the computer program.

Alternatively, in this embodiment, the electronic device may be located in at least one network device of a plurality of network devices of the computer network.

Alternatively, in the present embodiment, the above-described processor may be configured to execute the following steps by a computer program:

s1, receiving a landing page display request, wherein the landing page display request carries a target identifier corresponding to a target object;

S2, determining a target landing page template corresponding to a target object library where the target mark is located, and acquiring target material data matched with the target object and filling configuration information of the target material data from the target object library, wherein the filling configuration information is configuration information when the target material data is filled into at least one component in the target landing page template;

and S3, filling the target material data into a target landing page template according to the filling configuration information so as to generate a target landing page corresponding to the target object.

Alternatively, it will be understood by those skilled in the art that the structure shown in fig. 9 is only schematic, and the electronic device may also be a terminal device such as a smart phone (e.g. an Android phone, an iOS phone, etc.), a tablet computer, a palm computer, and a mobile internet device (Mobile Internet Devices, MID), a PAD, etc. Fig. 9 is not limited to the structure of the electronic device described above. For example, the electronic device may also include more or fewer components (e.g., network interfaces, etc.) than shown in FIG. 9, or have a different configuration than shown in FIG. 9.

The memory 902 may be configured to store software programs and modules, such as program instructions/modules corresponding to the method and apparatus for generating a landing page in the embodiments of the present application, and the processor 904 executes the software programs and modules stored in the memory 902, thereby executing various functional applications and data processing, that is, implementing the method for generating a landing page. The memory 902 may include high-speed random access memory, and may also include non-volatile memory, such as one or more magnetic storage devices, flash memory, or other non-volatile solid-state memory. In some examples, the memory 902 may further include memory remotely located relative to the processor 904, which may be connected to the terminal via a network. Examples of such networks include, but are not limited to, the internet, intranets, local area networks, mobile communication networks, and combinations thereof. The memory 902 may be used for storing, but not limited to, specific data, such as a target identifier corresponding to a target object, target material data matched with the target object, and filling configuration information of the target material data. As an example, as shown in fig. 9, the above-described memory 902 may include, but is not limited to, a receiving unit 802, a determining unit 804, and a filling unit 806 in the generation apparatus including the landing page. In addition, other module units in the above generation device of the landing page may be further included, but are not limited to, and are not described in detail in this example.

Optionally, the transmission device 906 is used to receive or transmit data via a network. Specific examples of the network described above may include wired networks and wireless networks. In one example, the transmission means 906 includes a network adapter (Network Interface Controller, NIC) that can connect to other network devices and routers via a network cable to communicate with the internet or a local area network. In one example, the transmission device 906 is a Radio Frequency (RF) module for communicating wirelessly with the internet.

In addition, the electronic device further includes: a display 908 for displaying the advertisement landing page; and a connection bus 910 for connecting the respective module parts in the above-described electronic device.

In other embodiments, the terminal device or the server may be a node in a distributed system, where the distributed system may be a blockchain system, and the blockchain system may be a distributed system formed by connecting the plurality of nodes through a network communication. Among them, the nodes may form a Peer-To-Peer (P2P) network, and any type of computing device, such as a server, a terminal, etc., may become a node in the blockchain system by joining the Peer-To-Peer network.

According to one aspect of the present application, a computer program product is provided, comprising a computer program/instructions containing program code for performing the method shown in the flow chart. In such embodiments, the computer program may be downloaded and installed from a network via a communication portion, and/or installed from a removable medium. When executed by a central processing unit, performs the various functions provided by the embodiments of the present application.

The computer system includes a central processing unit (Central Processing Unit, CPU) which can execute various appropriate actions and processes according to a program stored in a Read-Only Memory (ROM) or a program loaded from a storage section into a random access Memory (Random Access Memory, RAM). In the random access memory, various programs and data required for the system operation are also stored. The CPU, the ROM and the RAM are connected to each other by bus. An Input/Output interface (I/O interface) is also connected to the bus.

The following components are connected to the input/output interface: an input section including a keyboard, a mouse, etc.; an output section including a Cathode Ray Tube (CRT), a liquid crystal display (Liquid Crystal Display, LCD), and the like, and a speaker, and the like; a storage section including a hard disk or the like; and a communication section including a network interface card such as a local area network card, a modem, and the like. The communication section performs communication processing via a network such as the internet. The drive is also connected to the input/output interface as needed. Removable media such as magnetic disks, optical disks, magneto-optical disks, semiconductor memories, and the like are mounted on the drive as needed so that a computer program read therefrom is mounted into the storage section as needed.

In particular, according to embodiments of the present application, the processes described in the various method flowcharts may be implemented as computer software programs. For example, embodiments of the present application include a computer program product comprising a computer program embodied on a computer readable medium, the computer program comprising program code for performing the method shown in the flowcharts. In such embodiments, the computer program may be downloaded and installed from a network via a communication portion, and/or installed from a removable medium. The computer program, when executed by a central processing unit, performs the various functions defined in the system of the present application.

The foregoing embodiment numbers of the present application are merely for describing, and do not represent advantages or disadvantages of the embodiments.

According to one aspect of the present application, there is provided a computer-readable storage medium, from which a processor of a computer device reads the computer instructions, the processor executing the computer instructions, so that the computer device performs the method of generating a landing page provided in the above-mentioned various alternative implementations.

Alternatively, in the present embodiment, the above-described computer-readable storage medium may be configured to store a computer program for performing the steps of:

Alternatively, in this embodiment, it will be understood by those skilled in the art that all or part of the steps in the methods of the above embodiments may be performed by a program for instructing a terminal device to execute the steps, where the program may be stored in a computer readable storage medium, and the storage medium may include: flash disk, read-Only Memory (ROM), random-access Memory (Random Access Memory, RAM), magnetic or optical disk, and the like.

The integrated units in the above embodiments may be stored in the above-described computer-readable storage medium if implemented in the form of software functional units and sold or used as separate products. Based on such understanding, the technical solution of the present application may be embodied in essence or a part contributing to the prior art or all or part of the technical solution in the form of a software product stored in a storage medium, including several instructions to cause one or more computer devices (which may be personal computers, servers or network devices, etc.) to perform all or part of the steps of the methods described in the various embodiments of the present application.

In the foregoing embodiments of the present application, the descriptions of the embodiments are emphasized, and for a portion of this disclosure that is not described in detail in this embodiment, reference is made to the related descriptions of other embodiments.

In several embodiments provided in the present application, it should be understood that the disclosed client may be implemented in other manners. The above-described embodiments of the apparatus are merely exemplary, and the division of the units, such as the division of the units, is merely a logical function division, and may be implemented in another manner, for example, multiple units or components may be combined or may be integrated into another system, or some features may be omitted, or not performed. Alternatively, the coupling or direct coupling or communication connection shown or discussed with each other may be through some interfaces, units or modules, or may be in electrical or other forms.

The units described as separate units may or may not be physically separate, and units shown as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of network units. Some or all of the units may be selected according to actual needs to achieve the purpose of the solution of this embodiment.

In addition, each functional unit in each embodiment of the present application may be integrated in one processing unit, or each unit may exist alone physically, or two or more units may be integrated in one unit. The integrated units may be implemented in hardware or in software functional units.

The foregoing is merely a preferred embodiment of the present application and it should be noted that modifications and adaptations to those skilled in the art may be made without departing from the principles of the present application and are intended to be comprehended within the scope of the present application.

Claims

1. The generation method of the landing page is characterized by comprising the following steps of:

receiving a landing page display request, wherein the landing page display request carries a target identifier corresponding to a target object;

determining a target landing page template corresponding to a target object library where the target identifier is located, and acquiring target material data matched with the target object and filling configuration information of the target material data from the target object library, wherein the filling configuration information is configuration information when the target material data is filled into at least one component in the target landing page template;

And filling the target material data into the target landing page template according to the filling configuration information so as to generate a target landing page corresponding to the target object.

2. The method of claim 1, wherein the populating the target material data into the target landing page template according to the population configuration information to generate the target landing page corresponding to the target object comprises:

determining filling states corresponding to all materials in the target material data from the filling configuration information;

acquiring candidate materials with filling states indicated as allowing filling from the materials;

and filling the candidate materials into components in the target landing page template to generate a target landing page corresponding to the target object.

3. The method of claim 2, wherein the populating the candidate material to the components in the target landing page template to generate a target landing page for the target object comprises:

determining the identification of the components to be filled by the candidate materials from the filling configuration information;

and filling the candidate materials into the components indicated by the identification of the components.

4. The method according to claim 2, further comprising, after said determining, from the filling configuration information, a filling state corresponding to each material in the target material data, respectively:

determining that the filling state indicates object materials which are not allowed to be filled;

acquiring substitute materials corresponding to the object materials from the target object library;

and filling the substitute material into the components to be filled with the object material in the target landing page template.

5. The method according to claim 2, further comprising, after said determining, from the filling configuration information, a filling state corresponding to each material in the target material data, respectively:

determining that the fill state indicates a reference material that does not support filling;

acquiring spam material data from the target object library, wherein the spam material data comprises materials configured for all objects in the target object library and used for spam display;

acquiring spam materials corresponding to the reference materials from the spam material data;

and filling the spam material into the components to be filled with the reference material in the target landing page template.

6. The method of claim 1, further comprising, after the determining the target landing page template corresponding to the target object library in which the target identifier is located:

acquiring spam material data and spam filling configuration information from the target object library under the condition that the target material data and the filling configuration information are not acquired from the target object library, wherein the spam material data comprises materials configured for all objects in the target object library and used for carrying out spam display, and the spam filling configuration information is configuration information when the spam material data is filled into components in the target landing page template;

and filling the spam material data into the target landing page template according to the spam filling configuration information.

7. The method of any one of claims 1 to 6, further comprising, prior to said receiving a landing page presentation request:

acquiring material data matched with each object and filling configuration information of the material data;

and storing the material data and filling configuration information of the material data into the target object library.

8. The method of claim 7, further comprising, prior to said obtaining the material data and the filling configuration information of the material data that each object matches, the method further comprising:

acquiring current material data matched with a current object from a configuration server;

and determining filling states configured for each material in the current material data to obtain filling configuration information of the current material data.

9. A landing page generation apparatus, comprising:

the receiving unit is used for receiving a landing page display request, wherein the landing page display request carries a target identifier corresponding to a target object;

the determining unit is used for determining a target landing page template corresponding to a target object library where the target identifier is located, and acquiring target material data matched with the target object and filling configuration information of the target material data from the target object library, wherein the filling configuration information is configuration information when the target material data is filled into at least one component in the target landing page template;

and the filling unit is used for filling the target material data into the target landing page template according to the filling configuration information so as to generate a target landing page corresponding to the target object.

10. A computer readable storage medium, characterized in that the computer readable storage medium comprises a stored program, wherein the program when run by a processor performs the method of any of claims 1 to 8.

11. A computer program product comprising computer programs/instructions which, when executed by a processor, implement the steps of the method of any of claims 1 to 8.

12. An electronic device comprising a memory and a processor, characterized in that the memory has stored therein a computer program, the processor being arranged to execute the method according to any of the claims 1 to 8 by means of the computer program.