KR20200081144A - Clothing distribution platform system and method for providing clothing size information using the same - Google Patents

Abstract

Disclosed are a clothing distribution platform system, and a clothing size information providing method using the same. The clothing distribution platform system for providing size information of clothing purchased by a customer in an online clothing sales process between a consumer terminal and a seller terminal comprises: an event signal management part acquiring an event signal for clothing purchase generated in a consumer terminal or a seller terminal; a clothing information extraction part extracting customer body size information and customer-specific clothing information included in the event signal or corresponding to the event signal; and a clothing size generation part generating customer-specific clothing size information according to preset clothing size determination rules based on customer body size information and customer-specific clothing information.

Description

Clothing distribution platform system and how to provide clothing size information using it{CLOTHING DISTRIBUTION PLATFORM SYSTEM AND METHOD FOR PROVIDING CLOTHING SIZE INFORMATION USING THE SAME}

An embodiment of the present invention relates to a clothing distribution platform system and a method for providing clothing size information using the same.

Recently, the number of consumers who purchase clothes online is increasing. Purchase of clothing online can be performed simply by a consumer visiting a clothing sale site or online store through a network, simply selecting a clothing type, color and size through a user terminal and making payment.

Online clothing sales sites usually sell clothing as new, best seller, men, women, unisex, boys, girls, children's, infants, etc. To distinguish. In addition, clothes sold include tops, shirts, T-shirts, tank tops, blouses, dresses, skirts, jumpsuits, cardigans, and pullovers. , Knitwear, jackets, coats, blazers, waistcoats, jeans, pants, shorts hoodies, underwear, corrective clothing It is divided into corrective underwear, sportswear, and shoes.

On the other hand, in the case of online apparel purchase, many consumers return the purchased apparel. In fact, a survey report reports that about 60% of consumers who purchase clothes online have returned due to different sizes of purchased clothes.

These returned products are classified separately or subjected to further inspection of their condition. About 5% of the returned products, which were statistically inspected further, are thrown into the trash. The cost of these returned products becomes a burden for online clothing retailers, which in turn increases the price of products, creating a vicious circle that acts as a consumer burden.

As such, there is currently a demand for a reliable apparel sale in the online apparel market.

Japanese Patent Publication No. 5058946 (2012.08.10.)

The present invention is to provide a clothing distribution platform that can meet the needs of the online clothing market, the purpose of which is based on the consumer's body size information, consumer personalized clothing information and clothing information, the consumer can choose online without choosing a clothing size. It is to provide a clothing distribution platform system that enables purchase of clothing.

Another object of the present invention is a clothing distribution platform system capable of digitizing an individual's detailed body size and providing an optimized fit and satisfaction to a consumer by reflecting the detail of the body size in tailoring when purchasing clothes online and clothing using the same It is to provide a method for providing size information.

The clothing distribution platform system according to an aspect of the present invention for solving the above technical problem is a clothing distribution platform system that provides size information about a customer's purchased clothing in an online clothing sales process between a consumer terminal and a seller terminal, wherein the consumer An event signal management unit for acquiring an event signal for clothing purchase generated by the terminal or the seller terminal; A clothing information extraction unit for extracting customer body size information and customer-specific clothing information included in or corresponding to the event signal; And a clothing size generation unit generating customer-specific clothing size information according to a predetermined clothing size determination rule based on the customer body size information and the customer-specific clothing information.

In one embodiment, the event signal management unit records the consumer's real-time behavior (including input of a specific search term, product purchase or inquiry record, etc.) until the clothing purchase input signal occurs, including the clothing purchase input signal in the application of the consumer terminal. The generated event signal can be obtained.

In one embodiment, the event signal management unit records a real-time action of a consumer until a clothing purchase input signal is generated, including a clothing purchase input signal from a website of the seller terminal accessed by the consumer terminal (specific search keyword input, Event signals generated according to product purchase or inquiry records, etc.) may be acquired.

In one embodiment, the event signal includes a customer identifier, and the extracting unit records the customer's real-time behavior including the customer body size information and the customer-specific clothing information based on the customer identifier (enter a specific search term, purchase a product, or Recommendations).

In one embodiment, the event signal includes customer body size information and customer exclusive clothing information, and the customer body size information and the customer exclusive clothing information are the consumer terminal or the seller terminal before the clothing purchase input signal is input. Can be entered in.

In one embodiment, the clothing size determination rule may be made to generate the custom clothing size information by applying a correction value to the customer body size information based on the customer-specific clothing information.

In one embodiment, the correction value is classified by clothing or by material of clothing, and the correction value includes customer clothing request information and real-time action record extracted from the customer-specific clothing information (specific search keyword input, product purchase or inquiry record, etc.) This is reflected, wherein the customer clothing request information may be stored for each garment or for each material of the garment, and may include a customer-customized type including a tight type, a normal type, or a loose type.

In addition, in one embodiment, the clothing size determination rule is a correction value to the customer's body size information based on the customer-specific clothing information, customer feedback information and the consumer's real-time behavior record (such as entering a specific search term, purchasing a product, or inquiring records). By applying the may be made to generate the customer-specific clothing size information. In this case, the customized clothing size information may be extracted through artificial intelligence, machine learning or deep learning, and provided to the user terminal through a preset recommendation logic or recommendation process.

In one embodiment, the correction value is divided by clothing or by material of clothing, and the correction value includes customer clothing request information extracted from the customer-specific clothing information, the customer feedback information, and real-time action records (enter a specific search term, purchase a product) Or inquiry records, etc.), wherein the customer clothing request information is stored by clothing or by material of clothing, and includes customer-customized types including a tight type, a normal type, or a loose type. Alternatively, it may include satisfaction with clothing size for each material of clothing or additional customer request information.

In one embodiment, the clothing distribution platform system further includes a comparison unit that compares the customer clothing request information and corresponding items in the customer feedback information, and the comparison unit, when the corresponding items do not match each other, the customer feedback The corresponding item of information may be output to reflect the correction value, and the corresponding item of the customer clothing request information may be deleted, or replaced or overwritten with the corresponding item of the customer feedback information.

The method for providing clothing size information according to another aspect of the present invention for solving the above technical problem is a method for providing clothing size information that provides size information about a customer's purchased clothing in an online clothing sales process between a consumer terminal and a seller terminal, Acquiring an event signal for clothing purchase generated at the consumer terminal or the seller terminal; Extracting customer body size information and customer-specific clothing information included in the event signal or corresponding to the event signal; And generating customer-specific clothing size information according to a preset clothing size determination rule based on the customer body size information and the customer-specific clothing information.

In one embodiment, the clothing size determination rule may be configured to generate the customized clothing size information by applying a correction value to the customer body size information based on the customer-specific clothing information and customer feedback information.

In one embodiment, the correction value is classified by clothing or by material of clothing, and the correction value reflects customer clothing request information and customer feedback information extracted from the customer-specific clothing information, wherein the customer clothing request information is Stores by clothing or by material of clothing, and includes customer-customized types including tight, normal, or loose types, and the customer feedback information indicates satisfaction with clothing size by clothing or by material of clothing or additional customer request information It can contain.

In one embodiment, the method for providing clothing size information may further include comparing the customer clothing request information and a corresponding item in the customer feedback information. In this case, in the comparing step, when the corresponding items do not coincide with each other, the corresponding item of the customer feedback information is output for reflection of the correction value, and the corresponding item of the customer clothing request information is deleted or the customer It can be made to replace or overwrite the corresponding item of feedback information.

In one embodiment, the correction value may be extracted through machine learning-based learning based on the customer data stored in the customer's history management database, and the extracted correction value is obtained by the cloud database.

In the case of using the above-mentioned clothing distribution platform system and a method for providing clothing size information using the same, the consumer can automatically provide clothing of a desired size based on the consumer's body size information, consumer customized clothing information, and sales clothing information. It is possible to provide an environment for purchasing clothes online without selecting a clothing size, and also to obtain an effect of greatly reducing the returned product by satisfying the size of the clothing purchased by the consumer online.

In addition, according to the consumer and the clothing selected by the consumer, the consumer can calculate a customized clothing size desired and provide it to an online clothing seller, and the online clothing seller is produced based on ready-made clothing or a customized clothing size most similar to the customized clothing size. Clothing can be sold to the consumer, whereby there is an advantage in greatly improving the satisfaction of both the seller and the consumer in the clothing transaction. In that case, even when clothing companies entering the clothing distribution platform implemented according to the present embodiment use different clothing sizes, there is an advantage of preventing or minimizing consumer confusion.

In addition, when the consumer purchases clothes online, the size selection button is omitted on the online (web) screen or the application (app) screen of the online clothing seller's site or the clothing seller's platform in the clothing distribution platform, thereby increasing the convenience of the consumer There is an effect of increasing and eliminating the purchase error according to the size when purchasing clothing. In addition, it is possible to provide an optimized shopping environment for consumers having difficulty visiting clothing stores such as infants, the elderly, gays, lesbians, and the like.

In addition, by collecting and processing customer's body size data, there is a useful effect to continuously expand the business to new areas such as customized underwear and health care products.

In addition, according to the present invention, there is an advantage that it can contribute to the growth of the online clothing market by cutting off the vicious circle of clothing distribution by reducing the number of products returned because the size of clothing purchased online is not satisfactory.

1 is a schematic diagram of a system architecture for explaining a clothing distribution platform system according to an embodiment of the present invention.
FIG. 2 is a block diagram of a device configuration employable in the clothing distribution platform system of FIG. 1.
3 is an exemplary view for explaining a main configuration that can be employed in the clothing distribution platform system of FIG. 2.
4 is an exemplary view for explaining another main configuration that can be employed in the clothing distribution platform system of FIG. 2.
5 is a block diagram illustrating another main configuration that can be employed in the clothing distribution platform system of FIG. 2.
6 is a flowchart of a method for providing clothing size information using a clothing distribution platform system according to another embodiment of the present invention.
7 is a flowchart for explaining additional main procedures of the method for providing clothing size information of FIG. 6.
8 is an exemplary view of a main screen of a clothing purchase application according to a comparative example.
9 is an exemplary view of a consumer terminal application screen using a clothing distribution platform system or a clothing size information providing method according to an embodiment of the present invention.
10 is an exemplary view of another screen of the consumer terminal application of FIG. 9.
11 is an exemplary view of another screen of the consumer terminal application of FIG. 9.
12 is an exemplary diagram of a customer feedback screen in the consumer terminal application of FIG. 9.

Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the drawings.

Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the drawings.

1 is a schematic diagram of a system architecture for explaining a clothing distribution platform system according to an embodiment of the present invention. FIG. 2 is a block diagram of a device configuration employable in the clothing distribution platform system of FIG. 1.

Referring to FIG. 1, the clothing distribution platform system (hereinafter referred to simply as a clothing distribution platform) 200 according to this embodiment is configured so that when a customer purchases clothing online, the clothing size is not selected. The clothing distribution platform 200 digitizes the detailed body size of the customer, and when purchasing clothes online, the detail of the body size is reflected in tailoring to provide an optimized fit and satisfaction to the consumer.

In addition, the clothing distribution platform 200 may provide the user terminal 100 or the clothing seller 300 with information on customer-specific clothing size by customer, manufacturer, and clothing type based on the customer data and the customer purchase pattern analysis result. have.

The aforementioned clothing distribution platform 200 is connected to the user terminal 100 through a network. The user terminal 100 may include a desktop computer or a notebook computer, and a mobile terminal such as a smart phone or a smart pad. The user terminal 100 may be referred to as a consumer terminal.

In addition, the clothing distribution platform 200 is connected to the user terminal 100 or the clothing seller 300 through a network and a firewall 600. As an example, the connection section may be implemented to protect confidentiality and integrity when transmitting data between a client and a server using a TLS1.2 transmission section encryption protocol.

The clothing seller 300 may include a computing device or a server for online clothing sales of a clothing designer or clothing manufacturer that sells clothing online to customers in connection with the clothing distribution platform 200. The clothing seller 300 may be referred to as a seller terminal.

In addition, the clothing distribution platform 200 may be connected to the health care center 400 or the cosmetic center 500 through a network. The health management center 400 may include a computing device or online server that performs health management, health food proposal, etc. based on the body size information of the customer in connection with the clothing distribution platform 200. In addition, the cosmetic center 500 measures a customer's skin type and skin color online in connection with the clothing distribution platform 200, and a computing device that proposes a product or a cosmetic method such as cosmetics suitable for the customer or the customer's purchased clothing. I can include an online server.

To this end, the clothing distribution platform 200 may include an operation processing unit 210, a storage unit 220, and a communication unit 230 as illustrated in FIG. 2.

The operation processing unit 210 includes a processor or a microprocessor including at least one central processing unit (CPU) or core, and may be referred to as a control unit or a control unit, or a program stored in the storage unit 220 or The software module may be executed to perform a predetermined function.

The operation processing unit 210 is configured to automatically provide the size information of the customer's purchased clothing to the clothing seller in the online clothing sale/purchase process between the consumer terminal and the seller terminal. The calculation processing unit 210 may digitize the detailed body size of the customer or store and manage the digitized customer body size in a database format. In addition, when the online clothing is purchased by the customer, the calculation processing unit 210 reflects the details of the customer's body size in the tailoring of the clothes to be purchased by the customer, thereby providing the customer with an optimized clothing size for the customer. It can be provided automatically.

The software module stored in the storage unit 220 and executed by the operation processing unit 210 includes an event signal management module 221, a clothing information extraction module 222, and a clothing size generation module 223. A comparison module 224 may be further included.

The event signal management module 221 may be mounted on the operation processing unit 210 and function as an event signal management unit for acquiring an event signal for purchasing clothes generated by a consumer terminal or a seller terminal.

The clothing information extraction module 222 may correspond to at least a part of the clothing information extracting unit included in the event signal or to extract customer body size information and customer-specific clothing information corresponding to the event signal, or a component performing a function corresponding thereto. have.

The clothing size generation module 223 performs at least a part of a clothing size generation unit or a function corresponding thereto to generate customer-specific clothing size information according to a predetermined clothing size determination rule based on customer body size information and customer-specific clothing information. It can correspond to the configuration part.

The clothing size determination rule may be made to generate customer-specific clothing size information by applying a correction value to the customer's body size information based on customer-specific clothing information. Customer-specific clothing information includes customer-specific clothing information. Such a clothing size determination rule may correspond to a preset clothing size selection condition or a final size condition for clothing production by a clothing designer or a clothing manufacturing expert based on the customer's body size information and customer-specific clothing information.

In addition, depending on the implementation, the clothing size determination rule may be made to generate customer-specific clothing size information by applying a correction value to the customer's body size information based on customer-specific clothing information and customer feedback information.

In this case, the correction value is divided into each clothing company, each clothing, or each material of the clothing, and the correction value may reflect customer clothing request information and customer feedback information extracted from customer-specific clothing information. Here, the customer clothing request information may be stored by clothing or by material of clothing, and may include a customer's preference type including a tight type, a normal type, or a loose type. In addition, customer feedback information may include satisfaction with clothing size by clothing or material of clothing, or additional customer request information, or a real-time data processing environment that can stably operate in an environment in which customer feedback information must be processed in large quantities. It can be implemented to have real-time data processing resources.

The above-described storage unit 220 may store an operating system, a program, and a command set for basic operation of the system in addition to a software module that manages or controls the operation of the clothing distribution platform or implements a method for providing clothing size information. The storage unit 220 includes semiconductor memory such as non-volatile random access memory (NVRAM), dynamic random access memory (DRAM), which is a typical volatile memory, hard disk drive (HDD), and optical storage device. , Flash memory, cloud storage systems, or a combination thereof.

The software module may be implemented in a program or software form, stored in a separate computer-readable medium (recording medium), loaded into a computing device as necessary, and then implemented to perform a corresponding function according to an instruction of the operation processing unit 210. The computer-readable medium is configured to include program instructions, data files, data structures, or the like alone or in combination. The programs recorded on the computer-readable medium may be specially designed and configured for the present invention or include those known and available to those skilled in computer software.

In addition, the computer-readable medium may include hardware devices specially configured to store and execute program instructions, such as a rom, a ram, and flash memory. Here, the program instruction may include high-level language codes that can be executed in the operation processing unit 210 using an interpreter, as well as machine language codes such as those produced by a compiler.

In addition, the clothing distribution platform 200 may further include a comparison module 224 that compares corresponding items in customer clothing request information and customer feedback information, as shown in FIG. 2.

The comparison module 224 outputs the corresponding item of the customer feedback information to reflect the correction value, deletes the corresponding item of the customer clothing request information, or deletes the corresponding item of the customer feedback information when the corresponding items to be compared do not match each other. It can operate as at least a part of a function or a component of the comparison unit which is made to replace or overwrite.

Meanwhile, the communication unit 230 supports at least one wired and/or wireless sub-communication supporting one or more communication protocols to connect the clothing distribution platform 200 and the user terminal 100, the clothing seller 300, etc. through a network. The system can be provided.

3 is an exemplary view for explaining a main configuration that can be employed in the clothing distribution platform system of FIG. 2.

Referring to FIG. 3, the clothing distribution platform 200 according to the present embodiment is connected to the clothing seller 300 to provide clothing size information of a customer. The clothing seller 300 may have a web server and operate a website for selling clothing or an app operating server and provide an application for selling clothing to the user terminal 100. The clothing distribution platform 200 may include the clothing seller 300 in a broad sense or according to conditions or environments such as the same operator, but in this embodiment, for convenience of description, the clothing distribution platform 200 is separated through a network connection. It will be described as if the devices are old.

The clothing seller 300 may have a web application server, an app operation server, and the web operation server uses data such as a firewall 600, an intrusion prevention blocking system (IPS) 610, and a web application firewall 620. Can be safely stored. In application development, vulnerabilities can be eliminated by applying secure coding in the SDLC (SW development life cycle) process.

In the case described above, the event signal management unit of the clothing distribution platform 200 may acquire an event signal generated according to the input signal for purchasing clothes in the application of the user terminal 100. Here, the event signal includes a customer identifier. In addition, the clothing information extraction unit of the clothing distribution platform 200 (hereinafter simply referred to as the extraction unit) may extract customer body size information and customer-specific clothing information stored in a data storage such as a storage unit or a database based on the customer identifier. .

In addition, according to another implementation, the event signal management unit may obtain an event signal generated according to an input signal of a clothing purchase from a seller terminal of a clothing seller 300 accessed by the user terminal 100 or a website of a server. In that case, the event signal includes customer body size information and customer-specific clothing information. In addition, customer body size information and customer-specific clothing information may be input to the user terminal 100 or the clothing seller 300 before the clothing purchase input signal is input and stored in a data store.

The data storage may be encrypted according to a separate encryption policy, and access of a user or application may be implemented to be allowed after an authentication step with a password or the like. One-way encryption (SHA256, etc.) is applied to access passwords, SEED (SEED 128, etc.), AES (Advanced Encryption standard) (AES256, etc.), ARIA, etc. Can be encrypted with an encryption method known as the current secure encryption algorithm.

4 is an exemplary view for explaining another main configuration that can be employed in the clothing distribution platform system of FIG. 2. 5 is a block diagram illustrating another main configuration that can be employed in the clothing distribution platform system of FIG. 2.

Referring to FIG. 4, the clothing distribution platform 200 according to the present embodiment includes a web server 250 and an analysis server 260. In addition, the clothing distribution platform 200 may be connected to the database system 270.

The database system 270 includes customer information, customer body size information, customer-specific clothing information, customer-specific clothing information, customer purchasing clothing information, customer feedback information, seller information, seller clothing information, seller clothing material information, and pre-generated customer customization. Store and manage clothing size information. The database system 270 may be a functional unit of at least a part of a data storage or a component performing a function of the functional storage, and may be included in the clothing distribution platform 200 according to the implementation.

The web server 250 may provide the user terminal 100 with a website for selling clothing protected by a firewall 600, an intrusion prevention system 610, and a web application firewall 620. However, the web server 260 according to the present embodiment is configured not to provide any selection button or user interface for clothing size when a customer purchases clothing. To this end, the analysis server 260 connected to the web server 250 may generate customer-specific clothing size information corresponding to the customer's body size when purchasing the customer's clothing, and transmit it to the clothing seller 300 or the clothing manufacturer.

The web server 250, the analysis server 260, and the database system 270 may block external intrusion by allowing only a minimum network connection through the firewall 600. In that case, the firewall 600 may be a palm firewall server farm firewall. The palm firewall prevents internal users from accessing the server farm and, on the other hand, blocks servers in the server farm from using unnecessary ports.

Of course, the web server 250 provides the user terminal 100 with custom-made clothing size information generated according to the implementation, and is implemented so as to finally receive confirmation of the customer's clothing size information prior to delivery or manufacturing of the purchased clothing. It may be, but is not limited to this.

The above-described web server 250 may be replaced with an online management server of an application (application for clothing sales) that provides a clothing sales screen or a clothing sales user interface corresponding to a clothing sales website to the user terminal 100.

The system structure that can be employed in the clothing distribution platform 200 according to this embodiment will be described in more detail with reference to FIG. 5 as follows.

The clothing distribution platform 200 may include a system environment 280, an application programming interface (API) 252, an analysis server 260 and a web server 250. The clothing distribution platform 200 may provide a clothing sale screen or a clothing sale user interface through an online community or social network service through the web server 250.

To this end, the clothing distribution platform 200 may have a cloud hierarchy. For example, the clothing distribution platform 200 may provide software as a service (SaaS), platform as a service (PaaS), infrastructure as a service (IaaS), or a combination thereof.

SaaS can be referred to as software on demand. It can be configured to host software and related data as a central server or software as a service (SaaS). In this case, the user terminal 100 may access the central server or the SaaS through a client such as an application program or a web browser.

PaaS may be referred to as a cloud computing service supporting cloud computing, which is a kind of Internet-based computing. Here, the clothing distribution platform 200 or a central server corresponding thereto can be accessed by a user terminal from anywhere (on-demand access) to configurable computer resources-for example, computer networks, servers, storage, applications, services, etc. Can be installed. PaaS provides a platform that enables customers or programmers to develop, run, and manage applications, and can be configured to easily borrow the development elements required by developers from the web. Public APIs provided on Internet sites are a type of PaaS.

IssS makes servers, storage, and networks virtualized and services infrastructure resources as needed. In IaaS, technologies such as server virtualization, gateway virtualization, and user terminal virtualization can be selectively applied.

In the above-described clothing distribution platform 200, the system environment 280 includes a controller or a processor and memory in hardware, a predetermined server in software, and a multicore, virtual machine included in the server, A software-based video/audio capture, encoding unit, streaming unit, or the like may be provided with at least some of the functional units or components. The system environment 280 can include a cloud computing server.

The API 252 may support sensor data collection and real-time streaming. In addition, the API 252 is remote management; Database configuration management; And it can be installed to perform status monitoring for remote management, setting change, error handling, logging, data transmission/reception cycle, camera on/off, resolution adjustment, log search, and so on.

That is, the API 252 is connected to the system environment 280 to transmit and receive signals and data with a gateway or a user terminal. The API 252 may collect signals or data from gateways and mobile terminals. In this case, the API 252 may function as an information acquisition unit or data collection unit.

In addition, the API 252 may be a user terminal or a means for interworking with them by allowing access to a clothing seller or a component corresponding to the means. That is, the API 252 may include at least some functional units of the management server or some component units performing functions corresponding to these functional units.

The analysis server 260 may be embodied as a clothing distribution platform system or a system (a software aspect) that implements a method for providing clothing size information using the clothing distribution system. In this case, the analysis server 260 may have a configuration as shown in FIG. 2.

In addition, the analysis server 260 may have a real-time analytics infrastructure. The real-time analytics infrastructure includes a real-time analytics engine and a data stream management system. The real-time analysis engine may include a behavior recognition model, a activity model, and the like.

In the case described above, the analysis server 260 obtains the data of the user terminal and classifies the features, or the event detection unit including the feature classification unit, and the customer identification unit that determines the customer based on the classified event signal. Alternatively, a purchase clothing identification unit for identifying the material of the customer's purchased clothing or purchased clothing may be provided based on the customer identification unit. Components of the feature classification unit, event detection unit, customer identification unit, and purchase clothing identification unit are stored in a storage unit in the form of a software module, and executed by an associative processing unit connected to the storage unit to be implemented to perform a corresponding function.

In addition, the analysis server 260 may include at least some functional units of a management server that stores and manages customer data from a user terminal or some components that perform functions corresponding to these functional units. In this case, the analysis server 260 may include a data stream management system.

As an example, the analysis server 260 may convert customer data into a series of structured data and transmit it to a real-time analysis engine. In that case, the real-time analysis engine may analyze customer data based on a custom clothing size rule or a clothing size generation model corresponding thereto and provide the result to the clothing seller or a user terminal through the API 252. Here, the converted customer data may include information or data on the customer's purchase pattern.

In addition, the analysis server 260 may store customer data by matching customer's custom clothing size information based on the purchase pattern model. To this end, the analysis server 260 includes real-time computing including stream processing; Batch computing including background processing for data generation every predetermined time; And on-demand computing, including client/server processing.

In real-time computing, it is possible to analyze customer purchase patterns, provide analysis results to clothing sellers or user terminals, store the analyzed data in a database, and service the data and related information to be retrieved from clothing sellers or user terminals. have. In that case, the clothing seller or the user terminal (or the application mounted on the user terminal) may search, query, or output the corresponding information in the form of graphic, text, video, or a combination of the processed analysis data.

In batch computing, customer data is stored in a database, customer data stored in the database is analyzed through a customer purchase pattern model, matched with customer data, and stored in the database again, and corresponding customer data according to the search/query of the application on the user terminal. The analysis result of can be provided to the user terminal.

In on-demand computing, customer data is stored in a database, and the corresponding customer data is searched and analyzed based on the purchase pattern model according to the execution request signal from the user terminal for the customer data for a certain time or period. Thereafter, the analysis result may be provided to the user terminal. In the case described above, the user terminal can check information on the clothing purchase activity during the corresponding time or period.

The web server 250 may include an SNS server. In that case, the web server 250 may interwork with an existing social network service or social networking service (SNS). Existing social network services include Facebook (Facebook.com), Twitter (Twitter.com), Kakaotalk (kakaotalk; kakao.com), Band (Band; band.us).

Further, according to the above-described configuration, the clothing distribution platform 200 may provide a cloud-based clothing distribution infrastructure having a connection environment such as the Internet of Things. In addition, it is possible to analyze a customer's purchase pattern from a large amount of data generated on an IoT device and utilize the analysis results for various services. In addition, the analysis results may be expanded or compared to health care data or cosmetic data.

The above-mentioned collection data, analysis data, customer data, seller data, or combinations thereof may be referred to as big data, and may be formalized and digitized by the clothing distribution platform of the present embodiment.

6 is a flowchart of a method for providing clothing size information using a clothing distribution platform system according to another embodiment of the present invention. 7 is a flowchart for explaining additional main procedures of the method for providing clothing size information of FIG. 6.

Referring to FIG. 6, the method for providing clothing size information according to the present embodiment is a method for providing clothing size information for providing size information about a customer's purchased clothing in an online clothing sales process between a consumer terminal and a seller terminal, wherein the consumer terminal Or obtaining an event signal for the purchase of clothing generated in the seller terminal (S61); Extracting customer body size information and customer-specific clothing information included in the event signal or corresponding to the event signal (S62); And generating customer-specific clothing size information according to a preset clothing size determination rule based on the customer body size information and the customer-specific clothing information (S63).

Here, the clothing size determination rule may be made to generate the customized clothing size information by applying a correction value to the customer's body size information based on the customer-specific clothing information and customer feedback information.

The correction value may be classified by clothing or by material of clothing. In addition, the customer value request information extracted from the customer-specific clothing information and the customer feedback information may be reflected in the correction value. In addition, the customer clothing request information may be stored for each garment or for each material of the garment, and may include a customer-customized type including a tight type, a normal type, or a loose type, and the customer feedback information includes clothing size by clothing or by material of clothing. It may include satisfaction with or request information for additional customers.

In addition, the method for providing clothing size information, as shown in FIG. 7, may further include comparing the customer clothing request information and a corresponding item in the customer feedback information (S64 ). In this case, after the comparing step, when the corresponding items do not match each other (in the case of yes in S65), the corresponding item of the customer feedback information is output to reflect the correction value (S66), The corresponding item of customer clothing request information may be deleted or replaced with the corresponding item of customer feedback information or overwritten (S67). If the corresponding items match each other (No in S65), the process may be ended.

8 is an exemplary view of a main screen of a clothing purchase application according to a comparative example. 9 is an exemplary view of a consumer terminal application screen using a clothing distribution platform system or a clothing size information providing method according to an embodiment of the present invention. 10 is an exemplary view of another screen of the consumer terminal application of FIG. 9. 11 is an exemplary view of another screen of the consumer terminal application of FIG. 9. 12 is an exemplary diagram of a customer feedback screen in the consumer terminal application of FIG. 9.

Referring to FIG. 8, the user terminal 100 connected to the online clothing seller server of the comparative example through the network is desired in the scroll menu window 122 of the size selection interface 120 provided on the screen 110 for purchasing clothing. You have to choose the size.

On the other hand, in the apparel purchase method according to the comparative example, since different apparel sizes are applied to each apparel company, if the consumer does not know their apparel size for each apparel company, the apparel ordered and received differs from their body size Is often occurring. This is based on the fact that the return rate due to the difference in clothing size is quite high.

On the other hand, the clothing distribution platform according to the present embodiment, as shown in Figure 9, does not provide any size information or size selection interface for clothing selected by the user to the user terminal 100 connected through the network, It is made to allow the user to purchase clothing only by selecting the type and color or design of clothing on the screen 110 and then selecting a user interface such as add to shopping bag 130 or purchase.

In the case described above, the clothing distribution platform stores the customer's clothing purchase event along with the customer's clothing size (information) obtained through the above-described method for providing clothing size information through FIGS. 6 and 7, and the customer's clothing purchase event With respect to it may proceed to a preset purchase clothing processing process.

Meanwhile, the clothing distribution platform according to the present embodiment may acquire basic body size information of a user through a user input or a user terminal. For example, the clothing distribution platform provides the body size input interface 140 on the screen 110 of the user terminal 100 as shown in FIG. 10 and the user consents, for example, by clicking the register button 150. It may be implemented to store body size information received along with the user input signal by and determine clothing size for the user's clothing purchase based on this.

On the other hand, the clothing distribution platform according to the present embodiment may acquire size information reflecting additional tastes or needs of the user for customer-customized clothing. For example, the clothing distribution platform may provide a custom clothing input interface 142 to the screen 110 of the user terminal 100 as shown in FIG. 11. The customer-customized clothing input interface 142 is information for specific specifications or corrections of the customer's purchased clothing, and selects'tightly','loosely', or the like, as a menu for specifying information attached to the body, or , Choose'Short','Long', etc. from the length of the garment that covers or does not cover the knees of the garment, specify the shoulder width, the chest circumference, the waist circumference, the hip circumference, the thigh circumference It may be implemented to specify, specify the leg length, specify the arm length, or specify the arm circumference.

At least part of the above-mentioned basic body size information of the user or size information for customer-customized clothing may be implemented to drive a specific application mounted on the user terminal 100 to obtain the corresponding information from the user body photographed with the camera. have.

In addition, the clothing distribution platform according to the present embodiment may be implemented to obtain feedback information of a user for purchased clothing. To this end, the clothing distribution platform may provide a user interface 160 for customer feedback on the screen 110 of the user terminal 100. According to this configuration, the clothing distribution platform receives the specific size information adjusted in the customer feedback user interface 160 together with the updater event signal according to the click of the updater button 170, and personalizes the customer in response to the updater event signal You can update clothing size information or basic body size information. The updated information can be used to automatically determine the clothing size when the customer purchases clothing. In addition, the updated information may be used to apply an appropriate correction value to a clothing size that is different for each clothing company, each clothing, or each clothing material when the customer purchases clothing.

According to the above-described embodiments, the detailed body size of the customer can be digitized to provide an optimized fit and satisfaction to the consumer by reflecting the detail of the body size when purchasing clothes online.

Although described above with reference to preferred embodiments of the present invention, those skilled in the art variously modify and change the present invention without departing from the spirit and scope of the present invention as set forth in the claims below. You can understand that you can.

Claims (14)

A clothing distribution platform system that provides size information about a customer's purchased clothing during an online clothing sales process between a consumer terminal and a seller terminal,
An event signal management unit for acquiring an event signal for purchasing clothes generated by the consumer terminal or the seller terminal;
A clothing information extraction unit for extracting customer body size information and customer-specific clothing information included in or corresponding to the event signal; And
A clothing distribution platform system including a clothing size generation unit that generates customer customized clothing size information according to a predetermined clothing size determination rule based on the customer body size information and the customer-specific clothing information. The method according to claim 1,
The event signal management unit acquires an event signal generated according to the input signal for clothing purchase in the application of the consumer terminal, clothing distribution platform system. The method according to claim 1,
The event signal management unit acquires an event signal generated according to an input signal for purchasing clothes on the website of the seller terminal accessed by the consumer terminal, the clothing distribution platform system. The method according to claim 1,
The event signal includes a customer identifier,
The extraction unit extracts the customer body size information and the customer-specific clothing information based on the customer identifier, clothing distribution platform system. The method according to claim 1,
The event signal includes customer body size information and customer-specific clothing information,
The customer body size information and the customer-specific clothing information are input to the consumer terminal or the seller terminal before the clothing purchase input signal is input, the clothing distribution platform system. The method according to claim 1,
The clothing size determination rule is based on the customer-specific clothing information to apply the correction value to the customer body size information, the customer distribution of clothing size information is generated, the clothing distribution platform system. The method according to claim 6,
The correction value is divided by clothing or by material of clothing, and the correction value reflects customer clothing request information extracted from the customer-specific clothing information.
The customer clothing request information is stored for each garment or material of the garment, and includes a customized type including a tight type, a normal type, or a loose type, a clothing distribution platform system. The method according to claim 1,
The clothing size determination rule is made based on the customer-specific clothing information and customer feedback information, and applying the correction value to the customer body size information to generate the customized clothing size information, clothing distribution platform system. The method according to claim 8,
The correction value is classified by clothing or by material of clothing, and the correction value reflects customer clothing request information and customer feedback information extracted from the customer-specific clothing information.
The customer clothing request information is stored by clothing or by material of clothing, and includes customer-customized types including a tight type, a normal type, or a loose type.
The customer feedback information includes clothing satisfaction or apparel size information for each material of clothing, or customer additional request information, clothing distribution platform system. The method according to claim 9,
Further comprising a comparison unit for comparing the customer clothing request information and the corresponding items in the customer feedback information,
When the corresponding items do not match each other, the comparator outputs the corresponding item of the customer feedback information for reflection of the correction value, deletes the corresponding item of the customer clothing request information, or deletes the corresponding item of the customer feedback information. To replace or overwrite with, clothing distribution platform system. As a method for providing clothing size information to provide size information for the customer's purchased clothing in the online clothing sales process between the consumer terminal and the seller terminal,
Acquiring an event signal for clothing purchase generated at the consumer terminal or the seller terminal;
Extracting customer body size information and customer-specific clothing information included in the event signal or corresponding to the event signal; And
Generating customer-customized clothing size information according to a predetermined clothing size determination rule based on the customer body size information and the customer-specific clothing information;
Clothing size information providing method comprising a. The method according to claim 11,
The clothing size determination rule is based on the customer-specific clothing information and customer feedback information, and applying the correction value to the customer body size information to generate the customer-specific clothing size information, clothing size information providing method. The method according to claim 12,
The correction value is classified by clothing company, by clothing or by material of clothing, and the correction value reflects customer clothing request information and customer feedback information extracted from the customer-specific clothing information,
The customer clothing request information is stored by each clothing company, by clothing, or by material of clothing, and includes customer-customized types including a tight type, a normal type, or a loose type.
The customer feedback information includes a garment size information providing method including satisfaction with a clothing size by clothing company, by clothing or by material of clothing, or additional customer request information. The method according to claim 13,
Comprising the step of comparing the customer clothing request information and the corresponding items in the customer feedback information,
In the comparing step, when the corresponding items do not coincide with each other, the corresponding item of the customer feedback information is output for reflection of the correction value, and the corresponding item of the customer clothing request information is deleted or the customer feedback information is A method of providing clothing size information that is replaced or overwritten by the item.

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