KR20230165542A - Business method for delivery platform - Google Patents

Abstract

The order delivery platform business operation method is launched. This method includes the steps of mapping and managing the selected entrepreneur with the corresponding offline zone when a business start-up is selected for a specific offline zone, and among the total platform sales of the order delivery platform according to users' order delivery and payment, the founder and It includes the step of distributing a portion of the platform sales resulting from order delivery payments to all affiliated stores existing in the mapped offline area to the entrepreneur.

Description

How to operate an order delivery platform business {Business method for delivery platform}

The present invention relates to online platforms, and more particularly to order delivery platforms for providing order delivery services.

Digital platforms in the order delivery field continue to grow, and various business models continue to be developed for differentiation strategies among platforms. However, most business models focus on improving the user experience in delivery applications, food ordering methods, and review-based reward methods in order to attract new members to their platforms or minimize withdrawal of existing members. Development is taking place.

In relation to this, Domestic Patent Publication No. 10-2384793 discloses a system for a delivery service online platform. This system suggests a way for orderers to order food from various restaurants at the same time when ordering food. It can be said that this also focuses on attracting new members and retaining existing members through food ordering and delivery services that are differentiated from other platforms.

Domestic Patent Publication No. 10-2384793 (announced on April 11, 2022)

The purpose of the present invention is to provide a win-win business model by providing startup applicants with the opportunity to generate profits based on a delivery platform, while also allowing them to expect development of the platform itself.

The order delivery platform business operation method performed by the server system according to one aspect includes the steps of mapping and managing different entrepreneurs to run the business for each offline allocation area, and the overall platform sales of the order delivery platform according to users' order delivery payment. Among them, it may include the step of distributing a portion of platform sales to the founder according to order delivery payments for all affiliates existing in the offline area mapped to the founder.

The order delivery platform business operation method includes the steps of specifying an offline allocation area, and authorizing the recruitment of affiliates to be registered on the order delivery platform from offline stores located within the offline area among start-up applicants who wish to operate a business in the offline allocation area. It may further include the step of selecting the recipient founder.

The present invention not only supports start-ups based on an order delivery platform, but also creates the effect of enabling a win-win between platform operators and entrepreneurs.

1 is a block diagram of an order delivery platform business operation system according to an embodiment.
Figure 2 is a flowchart of an order delivery platform business operation method according to an embodiment.
Figure 3 is an example map used to set up an offline allocation area.
Figure 4 is an example configuration of a computing device for a server.

The foregoing and additional aspects of the present invention will become more apparent through preferred embodiments described with reference to the accompanying drawings. Hereinafter, the present invention will be described in detail through these embodiments so that those skilled in the art can easily understand and reproduce it.

1 is a block diagram of an order delivery platform business operation system according to an embodiment. The user terminal 100 is a computing device capable of communication used by a user, and may be a desktop computer or laptop, as well as a mobile terminal such as a tablet or smartphone. In addition, the user is a person who accesses the server system 200 online using the user terminal 100 to receive order delivery services or start-up related services provided by the server system 200 or to manage the system for service provision. , Depending on the user, they may be called service users, startup applicants, founders, or managers.

The server system 200 is a system comprised of one or more servers and can be operated under various operating systems including or not including Windows-based operating systems, MacOS, Java, UNIX, or LINUX. . As shown in FIG. 1, the server system 200 may include an order delivery management server 210 and a business management server 220. The order delivery management server 210 is used to provide order delivery services to users. As is well known, users can use the order delivery service by using their mobile app to select an affiliated store, select a product such as food they wish to order, and then make a payment. In addition, the business management server 220 provides startup opportunities to applicants for startups, and provides services that enable business activities based on the order delivery platform to entrepreneurs who receive startup opportunities. Meanwhile, the order delivery management server 210 and the business management server 220 may not be configured separately but may be integrated.

Figure 2 is a flowchart of an order delivery platform business operation method according to an embodiment. The business management server 220 specifies one or more offline zones (S100). In one embodiment, the business management server 220 provides the manager with a map screen interface in which the map as shown in FIG. 3 is expressed to specify the offline area, allows the manager to set the offline area on the map screen, and sets the offline area. The offline area is specified as an area for allocation to entrepreneurs (offline allocation area). At this time, only when the number of offline stores confirmed as businesses capable of accepting delivery orders within the set offline area is greater than the preset minimum number of stores and less than the maximum number of stores, the business management server 220 converts the set offline area into the offline allocation area. It can be specified, and if not, the administrator can be notified that offline zone adjustment is necessary. And the store's business may be limited to restaurants, etc.

Meanwhile, information on the number of stores that can accept delivery orders may be collected from outside. For example, information about stores that can accept delivery orders can be collected from an external system that provides store information as public data by administrative district, etc. Alternatively, the platform operator may identify it on its own and build the information into a database in advance.

The business management server 220 selects an entrepreneur to be allocated the offline allocation area specified in S100 (S200). Specifically, the business management server 220 selects entrepreneurs who will be given the authority to recruit franchisees to be registered on the order delivery platform for offline stores located within the offline zone among startup applicants who wish to operate a business in the offline allocation zone. In S200, the business management server 220 first begins the process of recruiting start-up applicants, first selects those who meet predetermined requirements from among the recruited start-up applicants, and then selects one entrepreneur from among the initially selected start-up applicants. You can select.

The business management server 220 automatically analyzes the residence data uploaded by startup applicants as digital files during the first selection process to confirm the residence address of each startup applicant, and only if the confirmed residence address is located within the offline allocation area. Can be classified as eligible for primary selection. In addition, the qualification to start a business can only be given to young people, and in this case, all applicants other than young people are excluded from the first selection process. And among those eligible for primary selection, those selected in the primary can be directly designated by the administrator.

The business management server 220 maps the entrepreneurs selected in S200 to the offline allocation area specified in S100 and stores and manages them in the database (S300). Through this, entrepreneurs will be able to run their own business by recruiting offline stores as affiliates to the order delivery platform for the mapped offline allocation area. Meanwhile, the business management server 220 can specify multiple offline allocation areas without overlapping through repetition of S100 to S300, and select and manage the entrepreneurs accordingly. Additionally, a formal business partnership can be established between the platform operator and the founder through a separate contract.

The business management server 220 separately separates sales related to the offline allocation area from the total platform sales resulting from users' order delivery and payment (S400). Here, sales related to the offline allocation area refer to platform sales resulting from order delivery and payment for all affiliated stores existing in the offline allocation area. If there are multiple offline allocation zones, platform sales can be classified for each offline allocation zone. And the business management server 220 can receive information necessary for S400 from the order delivery management server 210. The order delivery management server 210 can provide related information to the business management server 220 because it processes order delivery payment processing for users and order delivery receipt notification processing for affiliated stores.

The business management server 220 distributes a portion of the platform sales divided by offline allocation area to the corresponding entrepreneur (S500). In other words, sales generated through franchises existing in the offline allocation area are considered to be due to the founder's franchise recruitment business, and a portion of the platform sales is paid to the founder.

According to the above, the more offline stores located in his/her offline allocation area register as affiliates on the order delivery platform, the higher the business profit the entrepreneur can earn, so it is enough to expect the entrepreneur's sincere and passionate business activities. In other words, the founder will actively pursue franchise recruitment through active promotion/marketing targeting offline stores. In addition, platform operators can reduce business resources such as manpower because they can leave the attracting of franchises to business partners and focus only on platform promotion/marketing for service users.

Figure 4 is an example configuration of a computing device for a server. The above-described method may be performed by one or more server computing devices, and specifically, may be performed by one or more processors belonging to the computing devices. As shown in FIG. 4 , computing device 500 may include a processor 510, memory 520, storage device 530, input/output interface 540, and communication interface 550. The processor 510 may include a central processing unit (CPU), a graphical processing unit (GPU), or a microprocessor having one or more processing cores similar thereto. Data and programs for execution by the processor 510 may be stored in the memory 520 . Memory 520 may include one or more volatile and non-volatile memory and may be internal or distributed memory. The storage device 530 may be for a database and may include non-transitory storage. The storage device 530 may include at least some of a hard disk drive, flash memory, optical disk, magneto-optical disk, universal serial bus (USB) drive, etc.

Input/output interface 540 may include one or more input and/or output devices that allow a user to provide input, receive output, and exchange data with other computing devices. Input/output interface 540 may be a mouse, keypad or keyboard, camera, optical scanner, network interface, modem, or other known I/O device, and may include combinations thereof. The input/output interface 540 may include at least some of a graphics engine, a display, one or more output drivers (eg, a display driver), one or more audio speakers, and one or more audio drivers. Communication interface 550 may provide one or more interfaces for network communication (e.g., packet-based communication) between computing device 500 and one or more other computing devices. For example, the communication interface 550 may include a network interface controller (NIC) or network adapter for communicating over Ethernet or another wired-based network, or a wireless NIC or wireless adapter for communicating over a wireless network such as Wi-Fi.

Meanwhile, the bus may include hardware, software, or all of them that connect components of the computing device 500 to each other. For example, buses include the Accelerated Graphics Port (AGP) or another graphics bus, the Enhanced Industry Standard Architecture (EISA) bus, the front-side bus (FSB), the hypertransport (HT) interconnect, the Industry Standard Architecture (ISA) bus, and the INFINIBAND interconnect. , low-pin-count (LPC) bus, memory bus, Micro Channel Architecture (MAC) bus, Peripheral Component Interconnect (PCI) bus, PCI-Express (PCIe) bus, serial technology attachment (SATA) bus, VESA Local (VL) bus, , VESA: Video Electronics Standard Association Local) bus, other suitable buses, or a combination thereof. The above configurations of FIG. 4 are examples, and the computing device may include at least some of the configurations of FIG. 4, and may also include other configurations not shown.

So far, the present invention has been examined focusing on its preferred embodiments. A person skilled in the art to which the present invention pertains will understand that the present invention may be implemented in a modified form without departing from the essential characteristics of the present invention. Therefore, the disclosed embodiments should be considered from an illustrative rather than a restrictive perspective. The scope of the present invention is indicated in the claims, not the foregoing description, and all differences within the equivalent scope should be construed as being included in the present invention.

100: user terminal 200: server system
210: Order delivery management server 220: Business management server

Claims (5)

In the method of operating an order delivery platform business performed by a server system,
A step of mapping and managing different entrepreneurs who will conduct business in each offline allocation area; and
Out of the total platform sales of the order delivery platform according to users' order delivery payments, a portion of the platform sales according to order delivery payments to all affiliated stores existing in the offline area mapped to the founder is distributed to the founder as revenue;
Method of operating an order delivery platform business, including. According to claim 1,
Specifying an offline allocation area; and
A step of selecting entrepreneurs who will be given the authority to recruit franchisees to be registered on the order delivery platform for offline stores located within the offline zone among startup applicants who wish to operate a business in the offline allocation zone;
A method of operating an order delivery platform business further comprising: According to claim 2,
Applicants for starting a business are those who have confirmed residency in the offline allocation area. How to operate an order delivery platform business. According to claim 2 or 3,
The step of specifying the offline allocation area provides a map screen interface to the manager, and an order delivery platform business operation method that specifies the offline area set by the manager on the map screen interface as the offline allocation area. According to claim 4,
The step of specifying the offline zone is an order delivery platform that specifies the offline zone as an offline allocation zone only if the number of offline stores confirmed as companies capable of accepting delivery orders within the offline zone set by the administrator is greater than the preset minimum number of stores but less than the maximum number of stores. How to run a business.