KR20230148029A - System for providing commercial service connecting to billboard in rest area - Google Patents

Abstract

An advertising service provision system linked to a respite parking billboard is provided, which searches for at least one respite parking space, reads or scans a unique identification code that identifies at least one respite parking billboard in the respite parking space, and inputs user information. and a user terminal that receives rewards in response to the time spent in the rest parking space, and a construction unit that maps and stores the installation location of at least one rest parking billboard, the rest parking space and a unique identification code, and a rest parking space in the user terminal. When searching, the provider provides the results of searching for rest parking spaces based on the location of the user terminal. After reading the unique identification code that identifies the rest parking billboard on the user terminal, user location authentication is performed when user information is entered. It includes an advertising service providing server including an authentication unit that calculates the time spent when an object is detected to be removed from the rest parking billboard and an accumulation unit that accumulates a reward.

Description

Advertising service provision system linked to rest parking billboard {SYSTEM FOR PROVIDING COMMERCIAL SERVICE CONNECTING TO BILLBOARD IN REST AREA}

The present invention relates to an advertising service provision system linked to a rest parking billboard. An billboard that is completed when a vehicle enters is provided in a rest parking space, and an advertisement is completed after a vehicle enters or is output according to the vehicle after identifying the vehicle. Provides a system that provides rewards to drivers based on content.

The rapid industrialization of modern society has led to dramatic development of civilization, and as a result, various means of transportation are developing. The long hours of driving that taxi drivers have due to the nature of their jobs are a risk factor that reduces their level of health. As the amount of physical activity decreases, the incidence of various lifestyle-related diseases such as obesity and overweight and cardiovascular diseases increases. In addition, due to the nature of the job, it is inevitable that one must assume a fixed posture for a long time and spend a lot of time on the road, which not only requires excessive physical labor, but also mental stress due to driving fatigue, traffic congestion, traffic accidents, and work shifts. Because you have to endure it, the health risk due to the poor working environment is higher than that of other occupations. As you age, you are bound to be exposed to risk factors related to chronic diseases such as cardiovascular and gastrointestinal diseases. The health risk due to the poor working environment is higher than that of other occupations. Regular rest and improvement of lifestyle habits are recommended.

At this time, methods of operating a rest area that creates an environment for drivers to rest or providing a shared parking lot were researched and developed. In relation to this, the prior art, Korean Patent No. 10-1806322 (announced on December 7, 2017) and In Korean Patent Publication No. 2021-0070770 (published on June 15, 2021), when providing a parking surface in a rest area, video analysis is used to provide a resting environment including temperature, illuminance, and noise suitable for rest. Detects whether or not the vehicle is parked, controls each device to provide a rest environment when a vehicle enters, provides availability of each parking space at the entrance and exit of the rest area, and detects an emergency if the vehicle does not exit even after a preset time has elapsed. Configuration for reporting the situation, transmitting advertising data of the parking lot to the user terminal when a parking lot is selected on the user terminal, and providing a reward based on the entered event when an event is entered into the advertising data from the user terminal. Each configuration is disclosed.

However, in the former case, you have to enter the highway to find a rest area, so generally, taxis that run on public roads instead of the highway do not intentionally go to the highway to rest. In the latter case, it only provides rewards for printing parking lot advertisements and does not provide a place for drivers to rest. Drowsy driving is a serious problem not only for taxi drivers but also for general drivers, but drivers may be fined for parking on side roads in residential areas because there is no place to park and rest for a while, or they may continue to wander the road in a drowsy state because there is no place to park in the parking lot. It is increasing the risk of traffic accidents. Accordingly, research and development of platforms that provide parking spaces for rest are required.

One embodiment of the present invention provides an advertisement in which a parking space for rest is provided, and when a taxi stands in front of the BackWall, which is a pre-set advertising board, the actual taxi and the back wall are harmonized to complete an overall image, or Even if the back wall and taxi do not come together to create a complete billboard in terms of image, a sensor recognizes that a taxi is parked and sends an advertisement to the back wall display, so that both vehicle drivers and advertisers can coexist, so that the rest parking billboard can be used. The installation location, rest parking space, and unique identification code are mapped and stored, and when searching for a rest parking space on the user terminal, the search results for the rest parking space are provided based on the location of the user terminal, and a rest parking billboard is displayed on the user terminal. When entering user information after reading the unique identification code that identifies the user, the user's location is authenticated and rewards are accumulated to correspond to the time spent, so advertisers can run advertisements that are completed with the entry of the vehicle, so it can be used in offline media and online. By combining media, it is possible to provide eye-catching advertisements and provide an advertising service provision system linked to rest parking billboards, where drivers can even earn rewards while resting and parking. However, the technical challenge that this embodiment aims to achieve is not limited to the technical challenges described above, and other technical challenges may exist.

As a technical means for achieving the above-mentioned technical problem, one embodiment of the present invention searches for at least one rest parking space and reads or scans a unique identification code that identifies at least one rest parking billboard in the rest parking space. A user terminal that inputs user information and receives rewards in response to the time spent in the rest parking space, and a construction unit that maps and stores the installation location of at least one rest parking billboard, rest parking space, and unique identification code, and the user When searching for a rest parking space on a terminal, the provider provides the results of searching for a rest parking space based on the location of the user terminal, reads a unique identification code that identifies the rest parking billboard on the user terminal, and then inputs the user information. In this case, it includes an advertising service providing server that includes an authentication unit that verifies the user's location and an accumulation unit that calculates the stay time and accumulates rewards when the object is detected to be leaving the rest parking billboard.

According to one of the means for solving the problem of the present invention described above, a parking space for rest is provided, a parking space for rest is provided, and when a taxi stands in front of BackWall, which is a pre-set advertising board, the actual taxi and the back wall are displayed. It provides advertising that harmonizes and completes an overall image, or even if the back wall and taxi do not meet to form a complete billboard in terms of image, the sensor recognizes that the taxi is parked and sends the advertisement to the back wall display. In order to ensure coexistence for both vehicle drivers and advertisers, the installation location of the rest parking billboard, rest parking space, and unique identification code are mapped and stored, and when searching for a rest parking space on the user terminal, rest parking is provided based on the location of the user terminal. It provides space search results, and when the user terminal reads the unique identification code that identifies the rest parking billboard and enters the user information, the user's location is authenticated and rewards are accumulated to correspond to the time spent, so the advertiser can use the vehicle. Because advertising can be completed through the entry of , eye-catching advertising can be provided by combining offline and online media, and drivers can even earn rewards while resting and parking.

Figure 1 is a diagram for explaining an advertising service providing system linked to a rest parking billboard according to an embodiment of the present invention.
FIG. 2 is a block diagram illustrating an advertising service providing server included in the system of FIG. 1.
Figures 3 and 4 are diagrams for explaining an embodiment in which an advertising service linked to a rest parking billboard is implemented according to an embodiment of the present invention.
Figure 5 is an operation flowchart illustrating a method of providing an advertising service linked to a rest parking billboard according to an embodiment of the present invention.

Below, with reference to the attached drawings, embodiments of the present invention will be described in detail so that those skilled in the art can easily implement the present invention. However, the present invention may be implemented in many different forms and is not limited to the embodiments described herein. In order to clearly explain the present invention in the drawings, parts that are not related to the description are omitted, and similar parts are given similar reference numerals throughout the specification.

Throughout the specification, when a part is said to be "connected" to another part, this includes not only the case where it is "directly connected," but also the case where it is "electrically connected" with another element in between. . In addition, when a part is said to "include" a certain component, this does not mean excluding other components unless specifically stated to the contrary, but may further include other components, and one or more other features. It should be understood that it does not exclude in advance the presence or addition of numbers, steps, operations, components, parts, or combinations thereof.

The terms "about", "substantially", etc. used throughout the specification are used to mean at or close to that value when manufacturing and material tolerances inherent in the stated meaning are presented, and are used to enhance the understanding of the present invention. Precise or absolute figures are used to assist in preventing unscrupulous infringers from taking unfair advantage of stated disclosures. The term “step of” or “step of” as used throughout the specification of the present invention does not mean “step for.”

In this specification, 'part' includes a unit realized by hardware, a unit realized by software, and a unit realized using both. Additionally, one unit may be realized using two or more pieces of hardware, and two or more units may be realized using one piece of hardware. Meanwhile, '~ part' is not limited to software or hardware, and '~ part' may be configured to reside in an addressable storage medium or may be configured to reproduce one or more processors. Therefore, as an example, '~ part' refers to components such as software components, object-oriented software components, class components, and task components, processes, functions, properties, and procedures. , subroutines, segments of program code, drivers, firmware, microcode, circuits, data, databases, data structures, tables, arrays, and variables. The functions provided within the components and 'parts' may be combined into a smaller number of components and 'parts' or may be further separated into additional components and 'parts'. Additionally, components and 'parts' may be implemented to regenerate one or more CPUs within a device or a secure multimedia card.

In this specification, some of the operations or functions described as being performed by a terminal, apparatus, or device may instead be performed on a server connected to the terminal, apparatus, or device. Likewise, some of the operations or functions described as being performed by the server may also be performed in a terminal, apparatus, or device connected to the server.

In this specification, some of the operations or functions described as mapping or matching with the terminal mean mapping or matching the terminal's unique number or personal identification information, which is identifying data of the terminal. It can be interpreted as

In this specification, the rest parking billboard includes both offline media and online media. However, since each component of the system cannot be an offline medium, the explanation will focus on online media, but it is obvious that it can be replaced with offline media.

In the present specification, in the case of an embodiment implemented in offline media, a parking space for rest is provided, and when a taxi stands in front of the BackWall, which is a pre-set advertising board, the actual taxi and the back wall are harmonized to complete an overall image. In the case of an embodiment implemented through online media, a sensor recognizes that a taxi is parked and transmits an advertisement to the back wall display even if the back wall and the taxi do not meet to form a complete billboard. Define it in a way.

Hereinafter, the present invention will be described in detail with reference to the attached drawings.

Figure 1 is a diagram for explaining an advertising service providing system linked to a rest parking billboard according to an embodiment of the present invention. Referring to FIG. 1, the advertising service providing system 1 linked to the rest parking billboard may include at least one user terminal 100, an advertising service providing server 300, and at least one break parking billboard 400. You can. However, since the advertising service providing system 1 linked to the rest parking advertising board of FIG. 1 is only an embodiment of the present invention, the present invention is not limited to the interpretation of FIG. 1.

At this time, each component of FIG. 1 is generally connected through a network (Network, 200). For example, as shown in FIG. 1, at least one user terminal 100 may be connected to the advertising service providing server 300 through the network 200. In addition, the advertising service providing server 300 may be connected to at least one user terminal 100 and at least one rest parking billboard 400 through the network 200. Additionally, at least one rest parking billboard 400 may be connected to the advertising service providing server 300 through the network 200.

Here, the network refers to a connection structure that allows information exchange between each node, such as a plurality of terminals and servers. Examples of such networks include a local area network (LAN) and a wide area network (WAN). Wide Area Network, Internet (WWW: World Wide Web), wired and wireless data communication network, telephone network, wired and wireless television communication network, etc. Examples of wireless data communication networks include 3G, 4G, 5G, 3rd Generation Partnership Project (3GPP), 5th Generation Partnership Project (5GPP), Long Term Evolution (LTE), World Interoperability for Microwave Access (WIMAX), and Wi-Fi. , Internet, LAN (Local Area Network), Wireless LAN (Wireless Local Area Network), WAN (Wide Area Network), PAN (Personal Area Network), RF (Radio Frequency), Bluetooth network, NFC ( It includes, but is not limited to, Near-Field Communication (Near-Field Communication) network, satellite broadcasting network, analog broadcasting network, and DMB (Digital Multimedia Broadcasting) network.

In the following, the term at least one is defined as a term including singular and plural, and even if the term at least one does not exist, each component may exist in singular or plural, and may mean singular or plural. This should be self-explanatory. In addition, whether each component is provided in singular or plural form may be changed depending on the embodiment.

At least one user terminal 100 is a user who searches for a rest parking space using an advertising service-related web page, app page, program, or application linked to the rest parking billboard and receives route guidance from the advertising service providing server 300. It may be a terminal of At this time, the user may be a driver who drives a commercial vehicle or a general vehicle. The user terminal 100 may be a terminal that receives a reward equal to the time spent upon exiting the parking lot after entering user information or authenticating the user using the QR code printed on the rest parking billboard 400.

Here, at least one user terminal 100 may be implemented as a computer capable of accessing a remote server or terminal through a network. Here, the computer may include, for example, a laptop equipped with a navigation system and a web browser, a desktop, a laptop, etc. At this time, at least one user terminal 100 may be implemented as a terminal capable of accessing a remote server or terminal through a network. At least one user terminal 100 is, for example, a wireless communication device that guarantees portability and mobility, and includes navigation, personal communication system (PCS), global system for mobile communications (GSM), personal digital cellular (PDC), PHS (Personal Handyphone System), PDA (Personal Digital Assistant), IMT (International Mobile Telecommunication)-2000, CDMA (Code Division Multiple Access)-2000, W-CDMA (W-Code Division Multiple Access), Wibro (Wireless Broadband Internet) ) It may include all types of handheld-based wireless communication devices such as terminals, smartphones, smartpads, and tablet PCs.

The advertising service providing server 300 may be a server that provides an advertising service web page, app page, program, or application linked to the rest parking billboard. And, the advertising service providing server 300 may be a server that registers the rest parking advertising board 400. Additionally, the advertising service providing server 300 may be a server that receives advertising content from at least one advertiser terminal (not shown) and receives and stores the type of vehicle on which the advertising content should be output, the logo on the exterior, etc. In addition, the advertising service providing server 300 provides search results when searching for a rest parking space on the user terminal 100 and then provides route guidance, and identifies the user when the user terminal 100 scans the QR code. It may be a server that drives the rest parking billboard 400 to output advertising content corresponding to the user's vehicle. In addition, the advertising service providing server 300 receives the GPS or exit signal of the user terminal 100 from the rest parking advertising board 400 and sends it to the user terminal 100 in response to the time spent or the time the advertising content was output. It may be a server that provides rewards.

Here, the advertising service providing server 300 may be implemented as a computer that can access a remote server or terminal through a network. Here, the computer may include, for example, a laptop equipped with a navigation system and a web browser, a desktop, a laptop, etc.

At least one respite parking billboard 400 may be a display that outputs advertising content using an advertising service-related web page, app page, program, or application linked to the respite parking billboard. At this time, the rest parking billboard 400 may be a device that outputs a QR code or is linked to a beacon, NFC reader, RFID reader, camera, weight sensor, proximity sensor, etc. Accordingly, the rest parking advertising board 400 detects the approach and presence of a vehicle, detects the vehicle's license plate number with a camera, identifies the logo wrapped on the exterior of the vehicle, etc., and transmits it to the advertising service providing server 300. It may be a device controlled to output advertising content according to the type of vehicle or wrapped brand logo. In addition, the rest parking billboard 400 is a device that sends a signal to the user terminal 100 using a beacon, NFC reader, etc., or reads user information of the user terminal 100 through an NFC tag and transmits it to the advertising service providing server 300. It can be.

Here, at least one rest parking billboard 400 may be implemented as a computer that can access a remote server or terminal through a network. Here, the computer may include, for example, a laptop equipped with a navigation system and a web browser, a desktop, a laptop, etc. At this time, at least one rest parking billboard 400 may be implemented as a terminal that can connect to a remote server or terminal through a network. At least one rest parking billboard 400 is, for example, a wireless communication device that guarantees portability and mobility, such as navigation, personal communication system (PCS), global system for mobile communications (GSM), and personal digital cellular (PDC). , PHS (Personal Handyphone System), PDA (Personal Digital Assistant), IMT (International Mobile Telecommunication)-2000, CDMA (Code Division Multiple Access)-2000, W-CDMA (W-Code Division Multiple Access), Wibro (Wireless Broadband) It may include all types of handheld-based wireless communication devices such as Internet) terminals, smartphones, smartpads, and tablet PCs.

Figure 2 is a block diagram for explaining the advertising service providing server included in the system of Figure 1, and Figures 3 and 4 are an implementation of an advertising service linked to a rest parking billboard according to an embodiment of the present invention. This is a drawing to explain an example.

Referring to FIG. 2, the advertising service providing server 300 includes a construction unit 310, a provision unit 320, an authentication unit 330, a control unit 340, an accumulation unit 350, and an advertising object mapping unit 360. ), a sensor unit 370, an image recognition unit 380, and a member registration unit 390.

The advertising service providing server 300 according to an embodiment of the present invention or another server (not shown) operating in conjunction with the rest parking billboard and at least one user terminal 100 and at least one break parking billboard 400. When transmitting a linked advertising service application, program, app page, web page, etc., at least one user terminal 100 and at least one break parking billboard 400 are connected to a break parking billboard and an advertising service application, program, etc. , you can install or open app pages, web pages, etc. Additionally, a service program may be run on at least one user terminal 100 and at least one rest parking billboard 400 using a script executed in a web browser. Here, a web browser is a program that allows the use of web (WWW: World Wide Web) services and refers to a program that receives and displays hypertext written in HTML (Hyper Text Mark-up Language), for example, Netscape. , Explorer, Chrome, etc. Additionally, an application refers to an application on a terminal and includes, for example, an app running on a mobile terminal (smartphone).

Referring to FIG. 2, the construction unit 310 may map and store the installation location, rest parking space, and unique identification code of at least one rest parking billboard 400. At least one rest parking billboard 400 is installed at at least one location, recognizes an object entering the rest parking space, and then outputs advertising content corresponding to the object. Depending on the embodiment, advertising content may be output after only recognizing the presence or absence of an object, or it may be constructed to identify and determine the object and then output advertising content corresponding to the object.

When the user terminal 100 searches for a rest parking space, the provision unit 320 may provide results of searching the rest parking space based on the location of the user terminal 100. The rest parking space can be searched based on the GPS of the user terminal 100.

The authentication unit 330 may perform user location authentication when user information is input after reading the unique identification code that identifies the rest parking billboard 400 from the user terminal 100. The vehicle of the user terminal 100 may be a general vehicle or a commercial vehicle including a taxi, but is not limited to either. At this time, if you are not registered as a member, you must enter all user information. However, if you have entered user information in advance and are a member, user authentication can be completed simply by scanning the QR code. Of course, in addition to QR codes, various authentication media such as barcodes, NFC, RFID, and beacons can be used.

Recently, technologies and services that determine proximity are being used in various ways such as QR codes, and for smartphone-based indoor and outdoor location recognition, GPS and BLE (Bluetooth Low Energy) beacons, NFC (Near Field Communication), WiFi, There are sound beacons, Zigbee, etc., as shown in Table 1 below. In the present invention, a QR code was used, but the above-described beacons, GPS, NFC, WiFi, geo-fence, etc. can also be used. Of course, non-audible frequencies can also be used.

BLE beacon NFC WiFi sound beacon Contact method non-contact contact non-contact non-contact Recognition distance 50M or less 0.1M or less 100M or less 10M or less frequency 2.4~2.5GHz 13.56MHz 2.4GHz 18~20KHz Android 4.3 or higher 2.3 or higher possible possible iOS iOS7 and above Impossible Impossible possible

The technology used for proximity recognition informs users of their current location, but unlike this, geofence is a positioning-based technology service that detects entry and exit into an area demarcated by a virtual boundary. In addition, geofencing can be used to provide services such as whether a specific area is visited or automatic check-in or check-out, so there is no need to check whether the user terminal 100 is currently in or out based on CCTV. . The establishment of a geofence service has the advantage of not requiring any separate equipment or facilities compared to other technologies. Currently, both iOS and Android provide GPS-based longitude and latitude-only 2D geofence functions at the API level, and in common are geofence area settings, entry and exit detection, and notification of entry and exit events. ), so the visit of the user terminal 100 can be authenticated using this.

The control unit 340 may control the advertising content previously mapped and stored to an object recognized by the respite parking billboard 400 to be output from the respite parking billboard 400 . Advertising content output from the rest parking billboard 400 may be advertising content completed when the user's vehicle enters the user terminal 100. For example, in the case of an Uber advertisement, it is defined that the Uber advertisement is complete only when a vehicle with an Uber wrap enters the advertisement.

The accumulation unit 350 may accumulate a reward by calculating the time spent when an object is detected to be leaving the rest parking advertisement board 400. The user terminal 100 searches for at least one rest parking space, reads or scans a unique identification code that identifies the rest parking billboard 400 in the rest parking space, enters user information, and checks the rest parking space for the rest parking space. You can earn rewards based on time. At this time, the fact that the user stayed can be verified by GPS, or by various methods such as weight sensor, infrared sensor, proximity sensor, QR code authentication, and NFC tagging, which will be described later. Since the location of vehicles may be more important than people, the presence or absence of vehicles may be checked first.

The advertising object mapping unit 360 may collect advertising content from at least one advertiser terminal (not shown), map the object on which the advertising content should be output, and store it. At this time, calculation methods according to various contracts can also be stored, such as whether to calculate the advertisement execution cost only when there are viewers, that is, when the floating population is confirmed, or whether to settle the advertisement cost according to the time if it is only printed. Since contracts may vary depending on mutual agreement, the present invention is not limited to one embodiment of the present invention. However, if a contract is established, monitoring according to the calculation method and issuance of invoices accordingly may be automatically implemented in one embodiment of the present invention. If the count is based on the number of people, the floating population can be counted or predicted and charged. If a flat rate is set based on time, date, day of the week, location, etc., you may be charged based on the time spent. Of course, the embodiments are not limited to those described above and are not excluded for reasons not listed.

When recognizing an object, the sensor unit 370 may use a weight sensor or an approach sensor to detect a vehicle entering the rest parking space. In addition, to detect people coming out of a vehicle, a heat detector, which is a Pyroelectric InfraRed (PIR) based sensor, can be used among security sensors. Pyroelectric infrared sensors detect the difference in far-infrared rays between the surrounding environment and objects that generate far-infrared rays, and can use this to detect movement of people or animals. The PIR sensor is a sensor that uses the pyroelectric effect, which generates electromotive force by inducing electric charges due to changes in polarization within the material when infrared is absorbed. Currently, most PIR sensor-based intrusion detection systems on the market use digital type PIR. When a digital PIR exceeds a set threshold, it outputs a digital logic value of HIGH value of 1, and in this case, it is detected as a person. Otherwise, it outputs a LOW value of 0 and is not detected as a person. When using the existing digital PIR, it is impossible to distinguish between humans and animals, and in fact, there are frequent cases where most security companies misinterpret animal intruders as thieves and dispatch them. Therefore, instead of converting the PIR sensor signal into a digital logic value, the analog signal value can be received as an input and used to distinguish between a person and an animal.

For example, after converting a one-dimensional signal obtained from a PIR sensor into a two-dimensional signal and learning it in advance through a deep learning algorithm, the data input from the actual sensor can be judged and classified based on the learning data. The deep learning model used for learning and classification can use a CNN (Convolutional Neural Network) structural model. When crossing the gate, the detected point is found in the PIR signal using the average energy method (Average Magnitude), and the signal range of that section is extracted. Here, the extracted signal is converted into data using the MFCC signal processing method. Afterwards, the data is classified using an artificial neural network. Here, MFCC is mainly used when processing voice signals.

Explains the main processing processes of MFCC. First, the Pre-Emphasis stage has high-pass filter characteristics. Used to compensate for sensitive auditory systems in the spectrum above 1 KHz. This serves to emphasize high frequencies of the voice and remove noise. The next windowing step is to compensate for the discontinuity that occurs when sampling data at regular intervals, and the Hamming window technique is mainly used. The Hamming window technique reduces aperiodicity and reduces leakage frequency. Next, FFT (Fast Fourier Transform) is performed. Here, the input data is converted to the frequency domain, and the values are then weighted to the signal that has passed the FFT through Mel-Filtering. In the log stage, a logarithmic process is performed because the human ear hears the sound volume in a logarithmic function. Lastly, the DCT (Discrete Cosine Transform) step removes the correlation of the filter bank output and gathers the characteristics of the parameters. And because the results of DCT are real numbers, they are mutually independent and computationally efficient. To determine the extracted MFCC feature vector value, the signal pattern is classified through a neural network using a backpropagation algorithm. Of course, it is possible to do this based on images without using this method, but in the case of night, it is difficult to clearly identify people, and the above-described method can be used to distinguish the difference between people and animals. Of course, it is also possible to use other methods.

The image recognition unit 380 uses the model of the vehicle or the wrapped logo of the vehicle in the video collected using the camera installed on the rest parking advertisement board 400 to identify the type of object that has entered the rest parking space. It can be extracted using a deep learning-based algorithm. Learning and verification can be performed to identify license plate images in artificial intelligence algorithms. The artificial intelligence algorithm is YOLO (You Only Look Once), a deep learning algorithm, and performs custom learning to recognize only the license plate image class among at least one class object distinguished by YOLO, and uses CPU or GPU when modeling YOLO. You can.

<Deep learning algorithm>

Through deep learning image recognition, vehicles entering rest parking spaces can be detected in real time. Faster R-CNN and YOLOv5 can be used to recognize the type and appearance of vehicles. Faster R-CNN is a model that improves the shortcomings of R-CNN, enabling end-to-end learning using Selective Search, which performs CPU calculation using the Region Proposal method of the previous R-CNN. It has been improved. YOLO can improve the FPS (Frame Per Second) speed problem of Faster R-CNN. Faster R-CNN performs a localization process to find the Bounding Box to specify the location of the object, then performs classification to detect, and YOLO performs localization and classification tasks simultaneously and combines them. You can reduce your speed.

The member register 390 registers as a member by entering user information at the user terminal 100, and when the user scans the unique identification code when accessing and logging in to the advertising service provision page provided by the advertising service provision server. You can set it so that you do not have to re-enter information.

Hereinafter, the operation process according to the configuration of the advertising service providing server of FIG. 2 described above will be described in detail using FIGS. 3 and 4 as an example. However, it will be apparent that the embodiment is only one of various embodiments of the present invention and is not limited thereto.

Referring to Figure 3, (a) the advertising service providing server 300 registers at least one rest parking advertising board 400, registers the location and unique identification code, and then checks and updates occupancy in real time. And, (b) when searching for a rest parking space on the user terminal 100, in addition to providing search results, it can link with a navigation application or directly provide route guidance. (c) The advertising service providing server 300 extracts advertising content corresponding to the object (vehicle) recognized by the rest parking billboard 400, registers user information of the user terminal 100, and advertising content corresponding to the object. is extracted and printed, and rewards are provided in response to the time spent. In addition, the advertising fee calculated according to the advertising fee billing calculation method can be charged to the advertiser's terminal (not shown) at each preset cycle, as shown in (d).

As shown in FIG. 4A, the platform of the present invention as shown in FIG. 4E is provided to solve the problems of FIGS. 4B to 4D. As shown in Figure 4f, the rest parking billboard 400 outputs an advertisement that is completed only when an actual vehicle enters, as shown in Figure 4g. In addition, the same process as shown in Figure 4h is carried out, and as shown in Figure 4g, the advertising content of the rest parking billboard 400 is changed according to object recognition, so that regardless of which rest parking space the vehicle goes to, the advertising content corresponding to the vehicle is output as shown in Figure 4j. It may be possible. Accordingly, the rest parking billboard 400 may contain offline media or online media. The platform of the present invention has been described based on the latter, that is, FIGS. 4i and 4j, but printed media such as FIGS. 4f and 4g are not excluded.

Matters that are not explained about the method of providing advertising services linked to the break parking billboards of FIGS. 2 to 4 are the same as or explained above with respect to the method of providing advertising services linked to the break parking billboards through FIG. 1. Since it can be easily inferred from the content, the description below will be omitted.

FIG. 5 is a diagram illustrating a process in which data is transmitted and received between components included in the advertising service provision system linked to the rest parking billboard of FIG. 1 according to an embodiment of the present invention. Hereinafter, an example of the process of transmitting and receiving data between each component will be described with reference to FIG. 5, but the present application is not limited to this embodiment, and the process shown in FIG. 5 according to the various embodiments described above It is obvious to those skilled in the art that the process of transmitting and receiving data can be changed.

Referring to FIG. 5, the advertising service providing server maps and stores the installation location, rest parking space, and unique identification code of at least one rest parking billboard (S5100).

In addition, when the advertising service providing server searches for a rest parking space on the user terminal, it provides the results of searching the rest parking space based on the location of the user terminal (S5200) and provides a unique identifier that identifies the rest parking billboard on the user terminal. When user information is entered after reading the code, user location authentication is performed (S5300).

In addition, the advertising service providing server controls the advertising content previously mapped and stored to the object recognized in the respite parking billboard to be output from the respite parking billboard (S5400), and calculates the stay time when the exit of the object is detected from the respite parking billboard. and accumulate rewards (S5500).

The sequence between the above-described steps (S5100 to S5500) is only an example and is not limited thereto. That is, the order between the above-described steps (S5100 to S5500) may be changed, and some of the steps may be executed simultaneously or deleted.

Matters not explained regarding the method of providing advertising services linked to the rest parking billboard of FIG. 5 are the same as or explained above with respect to the method of providing advertising services linked to the break parking billboard through FIGS. 1 to 4. Since it can be easily inferred from the content, the description below will be omitted.

The method of providing advertising services linked to a break parking billboard according to an embodiment described with reference to FIG. 5 is also implemented in the form of a recording medium containing instructions executable by a computer, such as an application or program module executed by a computer. It can be. Computer-readable media can be any available media that can be accessed by a computer and includes both volatile and non-volatile media, removable and non-removable media. Additionally, computer-readable media may include all computer storage media. Computer storage media includes both volatile and non-volatile, removable and non-removable media implemented in any method or technology for storage of information such as computer-readable instructions, data structures, program modules or other data.

The method of providing an advertising service linked to a break parking billboard according to an embodiment of the present invention described above includes an application installed by default on a terminal (this may include a program included in a platform or operating system, etc., installed by default on the terminal). It may be executed by, or may be executed by an application (i.e., program) installed by the user directly on the master terminal through an application providing server such as an application store server, an application, or a web server related to the service. In this sense, the method of providing an advertising service linked to a break parking billboard according to an embodiment of the present invention described above is implemented as an application (i.e., a program) installed by default in the terminal or directly installed by the user, and is implemented by a computer such as a computer in the terminal. It can be recorded on a readable recording medium.

The description of the present invention described above is for illustrative purposes, and those skilled in the art will understand that the present invention can be easily modified into other specific forms without changing the technical idea or essential features of the present invention. will be. Therefore, the embodiments described above should be understood in all respects as illustrative and not restrictive. For example, each component described as unitary may be implemented in a distributed manner, and similarly, components described as distributed may also be implemented in a combined form.

The scope of the present invention is indicated by the claims described below rather than the detailed description above, and all changes or modified forms derived from the meaning and scope of the claims and their equivalent concepts should be construed as being included in the scope of the present invention. do.

Claims (8)

Search for at least one rest parking space, read or scan a unique identification code that identifies at least one rest parking billboard in the rest parking space, enter user information, and receive a reward corresponding to the time spent in the rest parking space. A user terminal that receives points; and
A construction unit that maps and stores the installation location, rest parking space, and unique identification code of the at least one rest parking billboard, and when searching for a rest parking space in the user terminal, the rest parking space is selected based on the location of the user terminal. A provision unit that provides search results, an authentication unit that performs user location authentication when user information is entered after reading a unique identification code that identifies the rest parking billboard from the user terminal, and extraction of objects from the break parking billboard. An advertising service providing server including an accumulation unit that calculates the time spent and accumulates rewards when detected;
An advertising service provision system linked to a break parking billboard that includes.
According to claim 1,
The rest parking billboard is an offline medium or an online medium,
The online medium includes a display,
The advertising service providing server,
When the recess parking billboard is an online medium, a control unit that controls advertising content previously mapped and stored to an object recognized in the respite parking billboard to be output from the respite parking billboard;
It further includes,
When the respite parking billboard is an online medium, an advertising service providing system linked to the respite parking billboard, characterized in that it recognizes an object entering the respite parking space and then outputs advertising content corresponding to the object.
According to claim 2,
The rest parking billboard is an online medium,
The advertising service providing server,
an advertising object mapping unit that collects advertising content from at least one advertiser terminal, maps and stores an object on which the advertising content should be output;
An advertising service provision system linked to a rest parking billboard, further comprising:
According to claim 1,
The advertising service providing server,
A sensor unit that uses a weight sensor or an approach sensor to detect a vehicle entering the rest parking space when recognizing the object;
An advertising service provision system linked to a rest parking billboard, further comprising:
According to claim 2,
The rest parking billboard is an online medium,
The advertising service providing server,
In order to identify the type of object that entered the rest parking space, the model of the vehicle or the wrapped logo of the vehicle in the video collected using the camera installed on the rest parking billboard is extracted using a deep learning-based algorithm. recognition department;
An advertising service provision system linked to a rest parking billboard, further comprising:
According to claim 1,
An advertising service providing system linked to a rest parking billboard, characterized in that the vehicle of the user terminal is a general vehicle or a commercial vehicle including a taxi.
According to claim 1,
The advertising service providing server,
If you register as a member by entering user information on the user terminal, and access and log in to the advertising service provision page provided by the advertising service provision server, you do not need to re-enter the user information when scanning the unique identification code. A membership register set up as possible;
An advertising service provision system linked to a rest parking billboard, further comprising:
According to claim 2,
The rest parking billboard is an online medium,
An advertising service providing system linked to a rest parking billboard, characterized in that the advertising content output from the rest parking billboard is advertising content completed by the entry of the user's vehicle into the user terminal.

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