KR20230130927A - Joint purchase service method and system - Google Patents

Joint purchase service method and system Download PDF

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KR20230130927A
KR20230130927A KR1020220028144A KR20220028144A KR20230130927A KR 20230130927 A KR20230130927 A KR 20230130927A KR 1020220028144 A KR1020220028144 A KR 1020220028144A KR 20220028144 A KR20220028144 A KR 20220028144A KR 20230130927 A KR20230130927 A KR 20230130927A
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group
purchase
purchasing
policy
service
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김태훈
김수정
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주식회사 크리스탈나인
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    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/0601—Electronic shopping [e-shopping]
    • G06Q30/0605—Supply or demand aggregation
    • G—PHYSICS
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    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
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    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0211—Determining the effectiveness of discounts or incentives
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
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    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0234—Rebates after completed purchase
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
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    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0283—Price estimation or determination
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00—Information and communication technology [ICT] specially adapted for implementation of business processes of specific business sectors, e.g. utilities or tourism
    • G06Q50/01—Social networking

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Abstract

일반적으로 종래의 공동구매방식은 일정한 목표에 도달할때까지 구매자가 기다려야하는 문제점이 있고, 판매자는 공동구매 목표량에 미달시 공동구매가 불가능하여 거래가 취소되는 문제점이 있다. 이로 말미암아 구매자는 오래기다려야하고 미리 결재해놓고도 거래가 취소될수 있는 문제가 있고 판매자는 일정 목표 도달시까지 판매가 되지 않으면 거래를 취소해야하는 문제점이 있다.
본 발명은 상기와 같은 문제를 해결하기 위하여 고안한것으로
판매자가 판매할 상품이나 서비스를 공동구매를 통하여 판매하고자할때, 최소 하나 이상의 판매량에 따른 공급가격을 정하여 각 판매량의 증가에 따른 목표달성 단계별로 그 이전에 구매했던 모든 공동구매 구매자를 포함하여 가장 최근 목표달성에 따른 구매 금액과 각 공동구매 참여자의 참여단계별 구매금액과의 차액등 보상정책을 정하여 선행 공동구매 참여자에게 보상하여 궁극적으로 공동구매가 활성화되도록 하는 진보된 공동구매시스템이다.
본 발명에 따르면 구매자는 공동구매 구매와 동시에 상품이나 서비스를 공급받을수 있고 공동구매 판매자는 소량부터 판매가 개시되기 때문에 최종 목표에 도달하지 않더라도 공동구매를 통한 판매가 가능하여 수익을 극대화할수 있다.
이를 해결하기 위하여 본 발명에 따른 공동구매 시스템은
판매자가 공동구매 상품이나 서비스등을 공동구매로 판매하고자할때
상품이나 서비스 등록시 공동구매 정책을 함께 정하여 판매량에 따라 최소 1단계 이상으로 판매량에 따른 단계를 정하고 각 단계별로 판매량에 따라 공급가격과 기존 구매자에 대한 보상정책, 사은품등을 포함하여 공동구매 정책을 정하도록 한다. 공동구매서비스가 개시되면 구매자가 공동구매상품과 공동구매정책을 확인하고 공동구매 상품이나 서비스를 각 판매량에 따른 단계별로 판매자가 정한 공동구매 정책에 따라 정해진 가격을 결제하고 구매한다. 이에 따라 판매자는 구매내역을 확인하고 상품이나 서비스를 배송등 공급하고 판매량이 단계목표를 달성하였을경우 미리 정해놓은 공동구매정책에 따라 다음단계로 진행시에는 판매가격을 갱신하고 기존 구매자들에게 미리 정해놓은 보상정책에 따라 포인트나 현금등을 리워드하거나 별도의 사은품등을 제공할수 있다.
또한 이러한 공동구매상품을 구매자를 포함한 회원이 블로그,홈페이지,소셜네트워크서비스등을 포함한 홍보수단을 통하여 공동구매상품이나 서비스를 홍보시 각 회원별로 별도의 홍보용 링크를 생성하고 이를 클릭하여 공동구매에 참여하거나 회원으로 가입한 신규회원의 정보를 데이터로 저장하고 회원유치나 공동구매판매에 대한 기여도를 평가하여 별도의 보상정책에 따라 보상해서 전체적으로 공동구매가 활성화되도록 제공할수 있다.In general, the conventional group purchasing method has a problem in that the buyer has to wait until a certain goal is reached, and the seller has a problem in that when the group purchase target amount is not met, group purchasing is impossible and the transaction is cancelled. As a result, buyers have to wait a long time and the transaction can be canceled even after paying in advance, and sellers have to cancel the transaction if the sale is not made by a certain target.
The present invention was designed to solve the above problems.
When a seller wants to sell a product or service through group purchasing, the supply price is set according to at least one sales volume and the goal is achieved according to the increase in each sales volume. It is an advanced group purchasing system that sets a compensation policy such as the difference between the purchase amount according to recent goal achievement and the purchase amount at each stage of participation of each group purchase participant and ultimately promotes group purchasing by rewarding prior group purchasing participants.
According to the present invention, buyers can receive goods or services at the same time as group purchase, and since group purchase sellers begin sales from a small quantity, sales through group purchase are possible even if the final goal is not reached, thereby maximizing profits.
To solve this problem, the group purchasing system according to the present invention
When a seller wants to sell a group purchase product or service through group purchase
When registering a product or service, a group purchasing policy is set together to determine at least one level according to the sales volume, and a group purchasing policy including supply price, compensation policy for existing buyers, free gifts, etc. is determined according to the sales volume at each stage. Let's do it. When the group purchasing service is launched, the buyer checks the group purchase product and group purchase policy and purchases the group purchase product or service by paying a set price according to the group purchase policy set by the seller at each stage according to each sales volume. Accordingly, the seller checks the purchase history, supplies the product or service, etc., and when the sales volume reaches the stage goal, when proceeding to the next stage according to the pre-determined group purchasing policy, the selling price is updated and the pre-determined price is set to existing buyers. Depending on the compensation policy, points, cash, etc. may be rewarded, or separate free gifts may be provided.
In addition, when members, including buyers of such group purchase products, promote group purchase products or services through promotional means including blogs, homepages, social network services, etc., a separate promotional link is created for each member and clicking on it allows them to participate in the group purchase. Alternatively, the information of new members who have signed up as members can be stored as data, their contribution to member attraction or group purchase sales can be evaluated, and compensation can be provided according to a separate compensation policy to promote group purchasing as a whole.

Description

공동구매서비스방법 및 시스템{Joint purchase service method and system}Joint purchase service method and system {Joint purchase service method and system}

쇼핑몰등을 포함한 온라인-오프라인 상거래에 있어서 공동구매 방법 및 시스템에 관한것이다.It concerns group purchasing methods and systems in online-offline commerce, including shopping malls.

일반적으로 종래의 공동구매방식은 일정한 목표에 도달할때까지 구매자가 기다려야하는 문제점이 있고, 판매자는 공동구매 목표량에 미달시 공동구매가 불가능하여 거래가 취소되는 문제점이 있다. 이로 말미암아 구매자는 오래기다려야하고 미리 결재해놓고도 거래가 취소될수 있는 문제가 있고 판매자는 일정 목표 도달시까지 판매가 되지 않으면 거래를 취소해야하는 문제점이 있다. In general, the conventional group purchasing method has a problem in that the buyer has to wait until a certain goal is reached, and the seller has a problem in that when the group purchase target amount is not met, group purchasing is impossible and the transaction is cancelled. As a result, buyers have to wait a long time and the transaction can be canceled even after paying in advance, and sellers have to cancel the transaction if the sale is not made by a certain target.

본 발명은 상기와 같은 문제를 해결하기 위하여 고안한것으로 The present invention was designed to solve the above problems.

판매자가 판매할 상품이나 서비스를 공동구매를 통하여 판매하고자할때, 최소 하나 이상의 판매량에 따른 공급가격을 정하여 각 판매량의 증가에 따른 목표달성 단계별로 그 이전에 구매했던 모든 공동구매 구매자를 포함하여 가장 최근 목표달성에 따른 구매 금액과 각 공동구매 참여자의 참여단계별 구매금액과의 차액등 보상정책을 정하여 선행 공동구매 참여자에게 보상하여 궁극적으로 공동구매가 활성화되도록 하는 진보된 공동구매시스템이다. When a seller wants to sell a product or service through group purchasing, the supply price is set according to at least one sales volume and the goal is achieved according to the increase in each sales volume. It is an advanced group purchasing system that sets a compensation policy such as the difference between the purchase amount according to recent goal achievement and the purchase amount at each stage of participation of each group purchase participant and ultimately promotes group purchasing by rewarding prior group purchasing participants.

본 발명에 따르면 구매자는 공동구매 구매와 동시에 상품이나 서비스를 공급받을수 있고 공동구매 판매자는 소량부터 판매가 개시되기 때문에 최종 목표에 도달하지 않더라도 공동구매를 통한 판매가 가능하여 수익을 극대화할수 있다.According to the present invention, buyers can receive goods or services at the same time as group purchase, and since group purchase sellers begin sales from a small quantity, sales through group purchase are possible even if the final goal is not reached, thereby maximizing profits.

이를 해결하기 위하여 본 발명에 따른 공동구매 시스템은 To solve this problem, the group purchasing system according to the present invention

판매자가 공동구매 상품이나 서비스등을 공동구매로 판매하고자할때 When a seller wants to sell a group purchase product or service through group purchase

상품이나 서비스 등록시 공동구매 정책을 함께 정하여 판매량에 따라 최소 1단계 이상으로 판매량에 따른 단계를 정하고 각 단계별로 판매량에 따라 공급가격과 기존 구매자에 대한 보상정책, 사은품등을 포함하여 공동구매 정책을 정하도록 한다. 공동구매서비스가 개시되면 구매자가 공동구매상품과 공동구매정책을 확인하고 공동구매 상품이나 서비스를 각 판매량에 따른 단계별로 판매자가 정한 공동구매 정책에 따라 정해진 가격을 결제하고 구매한다. 이에 따라 판매자는 구매내역을 확인하고 상품이나 서비스를 배송등 공급하고 판매량이 단계목표를 달성하였을경우 미리 정해놓은 공동구매정책에 따라 다음단계로 진행시에는 판매가격을 갱신하고 기존 구매자들에게 미리 정해놓은 보상정책에 따라 포인트나 현금등을 리워드하거나 별도의 사은품등을 제공할수 있다. When registering a product or service, a group purchasing policy is set together to determine at least one level according to the sales volume, and a group purchasing policy including supply price, compensation policy for existing buyers, free gifts, etc. is determined according to the sales volume at each stage. Let's do it. When the group purchase service is launched, the buyer checks the group purchase product and group purchase policy and purchases the group purchase product or service by paying a set price according to the group purchase policy set by the seller at each stage according to each sales volume. Accordingly, the seller checks the purchase history, supplies the product or service, etc., and when the sales volume achieves the stage goal, when proceeding to the next stage according to the pre-determined group purchasing policy, the selling price is updated and the pre-determined price is given to existing buyers. Depending on the compensation policy, points, cash, etc. may be rewarded, or separate free gifts may be provided.

또한 이러한 공동구매상품을 구매자를 포함한 회원이 블로그,홈페이지,소셜네트워크서비스등을 포함한 홍보수단을 통하여 공동구매상품이나 서비스를 홍보시 각 회원별로 별도의 홍보용 링크를 생성하고 이를 클릭하여 공동구매에 참여하거나 회원으로 가입한 신규회원의 정보를 데이터로 저장하고 회원유치나 공동구매판매에 대한 기여도를 평가하여 별도의 보상정책에 따라 보상해서 전체적으로 공동구매가 활성화되도록 제공할수 있다.In addition, when members, including buyers of such group purchase products, promote group purchase products or services through promotional means including blogs, homepages, social network services, etc., a separate promotional link is created for each member and clicking on it allows them to participate in the group purchase. Alternatively, the information of new members who have signed up as members can be stored as data, their contribution to member attraction or group purchase sales can be evaluated, and compensation can be provided according to a separate compensation policy to promote group purchasing as a whole.

본 발명에 따르면, 구매자는 공동구매참여시 기다리지 않고 구매와 동시에 배송등 상품이나 서비스를 공급받을수 있고 공동구매 진행에 따라 별도의 보상을 받을수 있어서 공동구매 서비스를 용이하게 사용할수 있다.According to the present invention, buyers can receive products or services such as delivery at the same time as purchasing without waiting when participating in a group purchase, and can receive separate compensation according to the progress of the group purchase, so they can easily use the group purchase service.

본 발명에 따른 또다른 효과는 공동구매 판매자가 공동구매 최종 목표량에 도달하지 않더라도 단계별로 정한 적절한 가격에 따라 상품이나 서비스를 공급하여 최대한의 공동구매 판매에 따른 효과를 극대화할수 있다.Another effect according to the present invention is that even if the group purchase seller does not reach the final target amount of group purchase, the effect of group purchase sales can be maximized by supplying products or services at an appropriate price set for each stage.

본 발명에 따른 또 다른 효과는 회원이 서로 공동구매상품이나 서비스를 홍보하여 짧은 시간에 공동구매상품이 판매되고 공동구매 회원을 유치할수있도록 하는 효과가 있다.Another effect according to the present invention is that members promote group purchase products or services to each other, allowing group purchase products to be sold in a short period of time and attracting group purchase members.

도1은 본 발명에 따른 일실시예에 따른 공동구매시스템 개요도이다.
도2는 본 발명에 따른 일실시예에 따른 공동구매서비스 흐름도이다.
도3은 본 발명에 따른 일실시예에 따른 촉진자의 회원유치 및 공동구매 홍보에 따른 개념도이다.
도4는 본 발명에 따른 일실시예에 따른 시스템아키텍척개념도이다.Figure 1 is a schematic diagram of a group purchasing system according to an embodiment of the present invention.
Figure 2 is a flow chart of a group purchasing service according to an embodiment of the present invention.
Figure 3 is a conceptual diagram of a facilitator's member attraction and group purchase promotion according to an embodiment of the present invention.
Figure 4 is a conceptual diagram of the system architecture according to an embodiment according to the present invention.

이를 해결하기 위하여 본 발명에 따른 공동구매 시스템은 To solve this problem, the group purchasing system according to the present invention

판매자가 공동구매 상품이나 서비스등을 공동구매로 판매하고자할때 When a seller wants to sell a group purchase product or service through group purchase

상품이나 서비스 등록시 공동구매 정책을 함께 정하여 판매량에 따라 최소 1단계 이상으로 판매량에 따른 단계를 정하고 각 단계별로 판매량에 따라 공급가격과 기존 구매자에 대한 보상정책, 사은품등을 포함하여 공동구매 정책을 정하도록 한다. 공동구매서비스가 개시되면 구매자가 공동구매상품과 공동구매정책을 확인하고 공동구매 상품이나 서비스를 각 판매량에 따른 단계별로 판매자가 정한 공동구매 정책에 따라 정해진 가격을 결제하고 구매한다. 이에 따라 판매자는 구매내역을 확인하고 상품이나 서비스를 배송등 공급하고 판매량이 단계목표를 달성하였을경우 미리 정해놓은 공동구매정책에 따라 다음단계로 진행시에는 판매가격을 갱신하고 기존 구매자들에게 미리 정해놓은 보상정책에 따라 포인트나 현금등을 리워드하거나 별도의 사은품등을 제공할수 있다. When registering a product or service, a group purchasing policy is set together to determine at least one level according to the sales volume, and a group purchasing policy including supply price, compensation policy for existing buyers, free gifts, etc. is determined according to the sales volume at each stage. Let's do it. When the group purchasing service is launched, the buyer checks the group purchase product and group purchase policy and purchases the group purchase product or service by paying a set price according to the group purchase policy set by the seller at each stage according to each sales volume. Accordingly, the seller checks the purchase history, supplies the product or service, etc., and when the sales volume reaches the stage goal, when proceeding to the next stage according to the pre-determined group purchasing policy, the selling price is updated and the pre-determined price is set to existing buyers. Depending on the compensation policy, points, cash, etc. may be rewarded, or separate free gifts may be provided.

또한 이러한 공동구매상품을 구매자를 포함한 회원이 블로그,홈페이지,소셜네트워크서비스등을 포함한 홍보수단을 통하여 공동구매상품이나 서비스를 홍보시 각 회원별로 별도의 홍보용 링크를 생성하고 이를 클릭하여 공동구매에 참여하거나 회원으로 가입한 신규회원의 정보를 데이터로 저장하고 회원유치나 공동구매판매에 대한 기여도를 평가하여 별도의 보상정책에 따라 보상해서 전체적으로 공동구매가 활성화되도록 제공할수 있다.In addition, when members, including buyers of such group purchase products, promote group purchase products or services through promotional means including blogs, homepages, social network services, etc., a separate promotional link is created for each member and clicking on it allows them to participate in the group purchase. Alternatively, the information of new members who have signed up as members can be stored as data, their contribution to member attraction or group purchase sales can be evaluated, and compensation can be provided according to a separate compensation policy to promote group purchasing as a whole.

Claims (2)

온-오프라인상의 상거래 시스템에 있어서 공동구매를 통한 판매방식을 적용함에 있어서,
판매자가 공동구매를 통하여 판매하고자하는 물품 또는 서비스와 1개 이상의 판매량에 따른 목표도달 단계를 정하고 각 단계별로 공동구매판매정책, 이전 공동구매 참여자에 대한 보상정책을 포함하는것을 특징으로 하는 공동구매서비스 방법 및 시스템In applying the sales method through group purchasing in the online-offline commerce system,
A group purchasing service characterized in that the seller determines the goal reaching stage according to the product or service that the seller wishes to sell through group purchasing and the sales volume of one or more items, and includes a group purchasing sales policy for each stage and a compensation policy for previous group purchasing participants. Methods and Systems 온-오프라인상의 상거래 시스템에 있어서 공동구매를 통한 판매방식을 적용함에 있어서,
판매자가 공동구매를 통하여 판매하고자하는 물품 또는 서비스와 1개 이상의 판매량에 따른 목표도달 단계를 정하고 각 단계별로 공동구매판매정책, 이전 공동구매 참여자에 대한 보상정책을 정하고, 구매자 또는 회원이 공동구매상품이나 서비스를 SNS등을 통하여 알리기위하여 별도의 링크를 생성하여 이를 SNS등을 포함하여 인터넷등을 통하여 알리도록 하고 이에 대한 기여도를 측정하여 보상하는것을 포함하는것을 특징으로 하는 공동구매서비스 방법 및 시스템
In applying the sales method through group purchasing in the online-offline commerce system,
The product or service that the seller wishes to sell through group purchasing and the goal reaching stage according to the sales volume of one or more items are determined, the group purchasing sales policy and compensation policy for previous group purchasing participants are established for each stage, and the buyer or member determines the group purchasing product. A group purchase service method and system that includes creating a separate link to publicize the service through SNS, etc., publicizing it through the Internet, etc., including SNS, and measuring and compensating the contribution.
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