KR20230108135A - Method and system for providing customized e-commerce services for consumers - Google Patents

Abstract

A system supporting a method for providing a customer-customized e-commerce service according to an embodiment of the present invention includes a consumer terminal for uploading an image of a product to be purchased using an e-commerce platform for consumers; A seller terminal providing sales information comments on product images registered by consumers using an e-commerce platform for sellers; and a platform management server that supports the location information of the seller who posted a comment on the product image to the consumer terminal in order of proximity to the location of the consumer terminal, and supports electronic commerce between the consumer terminal and the seller terminal.

Description

Method and system for providing customized e-commerce services for consumers}

The present invention relates to a method for providing a customer-customized e-commerce service and a system supporting the same.

As the use of the Internet has become common, users have been able to obtain various information through Internet searches. That is, after accessing an Internet search site through a terminal device such as a personal computer capable of accessing the Internet, users can search for various contents related to news, knowledge, games, and communities.

On the other hand, with the development of communication technology and the increase in capacity of storage devices, the search rate for documents containing images such as photos and videos as well as text-type documents on the Internet has rapidly increased. Due to the influence of the blog culture, the speed of increase in the use of images is intensifying. Accordingly, a search demand for images stored in various forms on the Internet is rapidly increasing.

Meanwhile, various information providing devices that provide product information to a portal service device to sell products online sell different types of products, but also sell products of the same type.

At this time, since each information providing device can register different product-related images or different descriptive information in the service device even though the product is of the same type, from the user's point of view, even if it is the same product, in the process of checking the searched product information There was a problem of mistaking it for a different kind of product.

In addition, among the product information registered for each information providing device, some product information makes it easy to understand the product, but some product information makes it difficult to understand the product. There was romance.

Publication No. 10-2020-0024539

An object of the present invention is to provide a method for providing a customer-customized product store finding service capable of solving the conventional problems and a system supporting the same.

A system for supporting a customer-customized e-commerce service method according to an embodiment of the present invention for solving the above problems includes a consumer terminal for uploading an image of a product to be purchased using an e-commerce platform for consumers; A seller terminal providing sales information comments on product images registered by consumers using an e-commerce platform for sellers; and a platform management server that supports the location information of the seller who posted a comment on the product image to the consumer terminal in order of proximity to the location of the consumer terminal, and supports electronic commerce between the consumer terminal and the seller terminal.

In one embodiment, the platform management server supports a function for photographing an image of a product to be purchased, and registering the photographed product image, a desired purchase period, and a desired price on a consumer purchase bulletin board in the consumer e-commerce platform, The consumer purchase bulletin board is characterized in that only the seller terminal is accessible.

In one embodiment, the platform management server is characterized in that it supports a function of displaying location information of a seller that provides sales information comments on a product image registered by a consumer to the consumer e-commerce platform.

In one embodiment, the platform management server is characterized in that when inputting a comment on an arbitrary product image in the seller terminal, the comment cost according to the number of inputs is deducted from the charged amount charged in the seller terminal.

To solve the above problems, a method for providing a customer-customized e-commerce service according to an embodiment of the present invention includes the steps of uploading an image of a product to be purchased using an e-commerce platform for consumers in a consumer terminal; Analyzing product images uploaded from the platform management server and uploading them to a consumer purchase bulletin board according to product types; inputting sales information comments for a plurality of product images registered on the consumer purchase bulletin board at a seller terminal; and when at least one sales information comment is input, a store map displaying a notification message from the platform management server to the consumer terminal that uploaded the product image and location information of the store where the comment was entered in order of proximity to the location of the consumer terminal. Include providing information.

In one embodiment, the step of uploading the product image includes providing additional information about a desired price of the product in the product image, a desired purchase date, and a quotation with similar products.

In one embodiment, the step of inputting the sales information comment includes the step of the platform management server deducting a predetermined comment input cost within the charging amount of the seller terminal.

Therefore, using the method for providing a customer-tailored e-commerce service and the system supporting the same according to an embodiment of the present invention, when a consumer simply uploads an image of a product he/she wants to purchase to the platform, the corresponding vendor targets the consumer and then , By providing sales information to targeted consumers, consumers can have sellers directly provide information on products for sale without unnecessary searches, which has the advantage of being able to tailor the e-commerce process to the consumer.

In addition, by limiting online contact with consumers in contact with the seller, indiscriminate publicity can be prevented in advance, and consumers can receive high-quality product information to compare sales information presented by multiple sellers. there is.

1 is a network configuration diagram of a system supporting a method for providing a customer-tailored e-commerce service according to an embodiment of the present invention.
2 is a detailed configuration diagram of the platform management server shown in FIG.
3 to 5 are exemplary diagrams showing execution screens of the consumer-customized e-commerce platform shown in FIG. 1 .
6 is a flowchart illustrating a method for providing a customer-customized e-commerce service according to an embodiment of the present invention.
7 illustrates an example computing environment in which one or more embodiments set forth herein may be implemented.

Hereinafter, embodiments of the present specification will be described with reference to the accompanying drawings. However, it should be understood that the technology described herein is not limited to specific embodiments, and includes various modifications, equivalents, and/or alternatives of the embodiments herein. . In connection with the description of the drawings, like reference numerals may be used for like elements. In this specification, expressions such as “has,” “can have,” “includes,” or “can include” indicate the existence of a corresponding feature (eg, numerical value, function, operation, or component such as a part). , which does not preclude the existence of additional features.

In this specification, expressions such as “A or B,” “at least one of A and/and B,” or “one or more of A or/and B” may include all possible combinations of the items listed together. . For example, “A or B,” “at least one of A and B,” or “at least one of A or B” (1) includes at least one A, (2) includes at least one B, Or (3) may refer to all cases including at least one A and at least one B.

Expressions such as "first," "second," "first," or "second," as used herein, may modify various elements regardless of order and/or importance, and may refer to one element as It is used only to distinguish it from other components and does not limit the corresponding components. For example, a first user device and a second user device may represent different user devices regardless of order or importance. For example, a first element may be termed a second element without departing from the scope of rights described herein, and similarly, the second element may also be renamed to the first element.

A component (e.g., a first component) is "(operatively or communicatively) coupled with/to" another component (e.g., a second component); When referred to as "connected to", it should be understood that the certain component may be directly connected to the other component or connected through another component (eg, a third component). On the other hand, when an element (eg, a first element) is referred to as being “directly connected” or “directly connected” to another element (eg, a second element), the element and the above It may be understood that other components (eg, a third component) do not exist between the other components.

As used herein, the expression “configured (or configured) to” means, depending on the circumstances, for example, “suitable for,” “having the capacity to” ," "designed to," "adapted to," "made to," or "capable of." The term "configured (or set) to" may not necessarily mean only "specifically designed to" hardware. Instead, in some contexts, the phrase "a device configured to" may mean that the device is "capable of" in conjunction with other devices or components.

For example, the phrase "a processor configured (or configured) to perform A, B, and C" may include a dedicated processor (eg, embedded processor) to perform the operation, or by executing one or more software programs stored in a memory device. , may mean a general-purpose processor (eg, CPU or application processor) capable of performing corresponding operations.

Terms used in this specification are only used to describe a specific embodiment, and may not be intended to limit the scope of other embodiments. Singular expressions may include plural expressions unless the context clearly dictates otherwise. Terms used herein, including technical or scientific terms, may have the same meaning as commonly understood by one of ordinary skill in the art described herein. Among the terms used in this specification, terms defined in a general dictionary may be interpreted as having the same or similar meaning as the meaning in the context of the related art, and unless explicitly defined in the present specification, an ideal or excessively formal meaning. not be interpreted as In some cases, even terms defined in this specification cannot be interpreted to exclude embodiments in this specification.

Hereinafter, a method for providing a customer-tailored e-commerce service and a system supporting the method according to an embodiment of the present invention will be described in more detail based on the accompanying drawings.

1 is a network configuration diagram of a system supporting a method for providing customer-tailored e-commerce services according to an embodiment of the present invention, FIG. 2 is a detailed configuration diagram of a platform management server shown in FIG. 1, and FIGS. 3 to 5 is an exemplary view showing an execution screen of the consumer-customized e-commerce platform shown in FIG.

First, as shown in FIG. 1, the system 100 for supporting a customer-tailored e-commerce service method according to an embodiment of the present invention includes a consumer terminal 200, a platform management server 300, and a vendor terminal 400. includes

For reference, each component (200, 300, 400) is generally connected through a network.

The network refers to a connection structure capable of exchanging information between nodes such as a terminal and a server, and examples of such networks include the Internet, a Local Area Network (LAN), and a Wireless Local Area Network (Wireless LAN). ), WAN (Wide Area Network), PAN (Personal Area Network), 3G, 4G, 5G, LTE, Wi-Fi, etc. are included, but are not limited thereto.

The consumer terminal 200 uploads product images to be purchased using the consumer e-commerce platform 10, receives sales information in the form of comments from a plurality of vendors selling the uploaded product images, and receives sales information from the plurality of vendors. It may be a terminal that receives location information of in order of distance.

The consumer terminal 200 may be implemented as a computer capable of accessing a remote server or terminal through a network. Here, the computer may include, for example, a laptop computer, a desktop computer, and a laptop computer equipped with a web browser. In this case, the consumer terminal 200 may be implemented as a terminal capable of accessing a remote server or terminal through a network.

The consumer terminal 200 is, for example, a wireless communication device that ensures portability and mobility, and includes navigation, PCS (Personal Communication System), GSM (Global System for Mobile communications), PDC (Personal Digital Cellular), PHS (Personal Communication System) Handyphone System), PDA (Personal Digital Assistant), IMT (International Mobile Telecommunication)-2000, CDMA (Code Division Multiple Access)-2000, W-CDMA (W-Code Division Multiple Access), Wibro (Wireless Broadband Internet) terminal, It may include all kinds of handheld-based wireless communication devices such as a smartphone, a smartpad, and a tablet PC.

Here, the customer-customized store finding platform 10 may include applications, programs, web pages, and the like that are installed or driven in the consumer terminal 200 through a network.

Here, the web browser refers to a program that allows users to use World Wide Web (WWW) services, and means a program that receives and displays hypertext described in HTML (hyper text mark-up languge), and, for example, Netscape ), Explorer, Chrome, etc.

In addition, an application means an application on a terminal, and includes, for example, an app executed on a mobile terminal (smart phone). Apps can be downloaded and installed from the application market, a virtual marketplace where mobile contents are freely bought and sold.

Next, the seller terminal 400 is a terminal of a product seller affiliated with the e-commerce platform 10, and the product images registered by consumers and sales information for the same product or related products are stored in the product images registered in the consumer terminal 200. It may be a terminal provided as a comment.

In addition, the vendor terminal 400 may be a terminal that pays a certain fee when accessing a consumer purchase information bulletin board supported by the consumer-customized store finding platform 10 and registering a comment on a product image of a registered consumer, The amount of the fee may vary according to policies.

The product sales store terminal 400 is, for example, a wireless communication device that ensures portability and mobility, and includes navigation, PCS (Personal Communication System), GSM (Global System for Mobile communications), PDC (Personal Digital Cellular), PHS (Personal Handyphone System), PDA (Personal Digital Assistant), IMT (International Mobile Telecommunication)-2000, CDMA (Code Division Multiple Access)-2000, W-CDMA (W-Code Division Multiple Access), Wibro (Wireless Broadband Internet) It may include all types of handheld-based wireless communication devices such as terminals, smartphones, smart pads, tablet PCs, and the like.

Next, the platform management server 300 may be configured to support the e-commerce platform 10 through the consumer terminal 200 and the vendor terminal 400 .

The platform management server 300 supports a product upload interface for uploading product images to be purchased from the consumer terminal 200 .

The platform management server 300 may be configured to analyze product images uploaded through a product upload interface, classify product types, and automatically register them on a consumer purchase bulletin board. For reference, the consumer purchase bulletin board may be an interface to which the terminal of the vendor is connected.

More specifically, the platform management server 300 includes a consumer management unit 310, a store management unit 320, a product image analysis unit 330, a consumer image bulletin board registration management unit 340, a comment management unit 350, and a location information providing unit. (360).

The consumer manager 310 may be a component that manages members (consumers) who want to find a seller through an image of a product they want to purchase.

The vendor management unit 320 may be configured to manage vendors to search for consumers using the e-commerce service presented herein.

When registering a seller as a member, the seller manager 320 may be configured to request a sales code for a sales list that can be sold at the seller as a precondition.

Next, the product image analysis unit 330 extracts the outline of the product in the product search image using a deep learning shape analysis algorithm for the product shape in the product image uploaded by the consumer terminal 200, and then based on the extracted outline It may be a configuration for determining the type of product.

In addition, the product image analyzer 330 may be configured to additionally analyze the shape of the location of the region of interest (ROI) designated by the consumer in the product image.

Next, the consumer image bulletin board management unit 340 may be configured to support a consumer image bulletin board that categorizes product images registered in the consumer terminal by product type, records, and manages them.

For reference, the consumer image bulletin board is a bulletin board for registering only product information such as a product image input from the consumer terminal 200, a desired date of purchase, a desired price, etc. It may be a bulletin board that is not mentioned.

That is, the consumer image bulletin board may be a bulletin board that can only be seen by the sales office.

Meanwhile, the consumer image bulletin board supports a comment function. Here, the comment is a function for inputting product sales information and location information entered from the seller terminal, and may be an interface configured to input a comment after necessarily inputting a seller code so that only the seller can input.

In addition, the consumer image bulletin board may be an interface in which the input setting value is limited so that the URL of the corresponding seller can be entered only when the consumer's large comment is input, and through this, indiscriminate advertising promotion of the seller can be blocked. there is.

Next, the comment management unit 350 may be configured to monitor whether or not there is a comment on product information unrelated to the sales code registered in the seller terminal in conjunction with the consumer image bulletin board registration management unit 340 .

The comment management unit 350 uses natural language processing technology from non-/semi-structured text data based on text mining to extract words that are not related to the product code from a vast text bundle, and identify connections with other information , it is possible to find a category of text or obtain results beyond simple information search.

Next, the location information provider 360 may be configured to interwork with the consumer image bulletin board and provide location information of vendors who have left comments to the consumer terminal.

Here, the location information providing unit 360 may sequentially display location information of vendors in the order of comments or in the order of adjacency to the address information input from the consumer terminal, when comments are left from a plurality of vendors on the consumer image bulletin board. .

6 is a flowchart illustrating a customer-customized e-commerce service method according to an embodiment of the present invention.

Referring to FIG. 6, in the method (S700) of a customer-customized e-commerce service according to an embodiment of the present invention, when a consumer terminal uploads (S710) a product image to be purchased using an e-commerce platform for consumers, the platform management server The product image uploaded in step 300 is analyzed and uploaded to the consumer purchase bulletin board according to the product type (S720). Thereafter, the seller terminal 400 inputs a sales information comment on a sale product related to a seller among a plurality of product images registered on the consumer purchase bulletin board (S730). Then, when at least one sales information comment is input, the platform management server 300 transmits a notification message and location information of the seller who entered the comment to the consumer terminal 200 that uploaded the product image to the consumer terminal 200. Map information displaying the location of and displaying the locations of vendors in order of adjacency or in the order of date comments were entered is provided (S740).

Here, the step of uploading the product image (S710) may include providing additional information about the desired price of the product in the product image, the desired purchase date, and a quotation with similar products.

In addition, the step of inputting the sales information comment (S730) may include a step of the platform management server deducting a predetermined comment input cost from the charging amount of the seller terminal.

For reference, the platform management server 300 may be configured to manage members (consumers) who want to find a seller through an image of a product to be purchased.

In addition, it may be configured to manage sales outlets to search for consumers using the e-commerce service presented herein.

In addition, when registering a seller as a member, a sales code for a sales list that can be sold at the seller may be requested as an essential condition.

In addition, the product shape in the product image uploaded by the consumer terminal 200 may be configured to extract the contour of the product in the product search image using a deep learning shape analysis algorithm, and then determine the type of product based on the extracted contour. there is.

In addition, it may be configured to additionally analyze the shape of the position of the region of interest (ROI) designated by the consumer in the product image.

In addition, it may be configured to support a consumer image bulletin board that categorizes and records and manages product images registered in the consumer terminal by product type.

For reference, the consumer image bulletin board is a bulletin board for registering only product information such as a product image input from the consumer terminal 200, a desired date of purchase, a desired price, etc. It may be a bulletin board that is not mentioned.

That is, the consumer image bulletin board may be a bulletin board that can only be seen by the sales office.

Meanwhile, the consumer image bulletin board supports a comment function. Here, the comment is a function for inputting product sales information and location information entered from the seller terminal, and may be an interface configured to input a comment after necessarily inputting a seller code so that only the seller can input.

In addition, the consumer image bulletin board may be an interface in which the input setting value is limited so that the URL of the corresponding seller can be entered only when the consumer's large comment is input, and through this, indiscriminate advertising promotion of the seller can be blocked. there is.

In addition, the platform management server 300 may be configured to monitor the presence or absence of comments on product information unrelated to the sales code registered in the vendor terminal.

In addition, by using natural language processing technology from non/semi-structured text data based on text mining, words that are not related to product codes are extracted from a vast text bundle, connections with other information are identified, and categories of text are identified. or obtain results beyond simple information search.

In addition, it is linked with the consumer image bulletin board and provides the location information of the seller who left the comment to the consumer terminal. Location information of vendors may be sequentially displayed in the order of adjacency with .

Therefore, using the method for providing a customer-tailored e-commerce service and the system supporting the same according to an embodiment of the present invention, when a consumer simply uploads an image of a product he/she wants to purchase to the platform, the corresponding vendor targets the consumer and then , By providing sales information to targeted consumers, consumers can have sellers directly provide information on products for sale without unnecessary searches, which has the advantage of being able to tailor the e-commerce process to the consumer.

In addition, by limiting online contact with consumers in contact with the seller, indiscriminate publicity can be prevented in advance, and consumers can receive high-quality product information to compare sales information presented by multiple sellers. there is.

7 is a diagram illustrating an example computing environment in which one or more embodiments set forth herein may be implemented, an illustration of a system 1000 that includes a computing device 1100 configured to implement one or more embodiments described above. shows For example, computing device 1100 may be a personal computer, server computer, handheld or laptop device, mobile device (mobile phone, personal digital assistant, media player, etc.), multiprocessor system, consumer electronics, mini computer, mainframe computer, distributed computing environments that include any of the foregoing systems or devices; and the like.

Computing device 1100 may include at least one processing unit 1110 and memory 1120 . Here, the processing unit 1110 may include, for example, a central processing unit (CPU), a graphics processing unit (GPU), a microprocessor, an Application Specific Integrated Circuit (ASIC), a Field Programmable Gate Arrays (FPGA), and the like. and may have a plurality of cores.

The memory 1120 may be volatile memory (eg, RAM, etc.), non-volatile memory (eg, ROM, flash memory, etc.), or a combination thereof. Additionally, computing device 1100 may include additional storage 1130 . Storage 1130 includes, but is not limited to, magnetic storage, optical storage, and the like. The storage 1130 may store computer readable instructions for implementing one or more embodiments disclosed herein, and may also store other computer readable instructions for implementing an operating system, application programs, and the like. Computer readable instructions stored in storage 1130 may be loaded into memory 1120 for execution by processing unit 1110 . Computing device 1100 can also include input device(s) 1140 and output device(s) 1150 .

Here, input device(s) 1140 may include, for example, a keyboard, mouse, pen, voice input device, touch input device, infrared camera, video input device, or any other input device. Output device(s) 1150 may also include, for example, one or more displays, speakers, printers, or any other output devices, or the like. Additionally, computing device 1100 may use an input device or output device included in another computing device as input device(s) 1140 or output device(s) 1150 . Computing device 1100 may also include communication connection(s) 1160 that allow computing device 1100 to communicate with other devices (eg, computing device 1300).

Here, communication connection(s) 1160 may be a modem, network interface card (NIC), integrated network interface, radio frequency transmitter/receiver, infrared port, USB connection, or other device for connecting computing device 1100 to other computing devices. May contain interfaces. Further, communication connection(s) 1160 may include a wired connection or a wireless connection. Each component of the aforementioned computing device 1100 may be connected by various interconnections such as a bus (eg, peripheral component interconnection (PCI), USB, firmware (IEEE 1394), optical bus structure, etc.) and may be interconnected by the network 1200. Terms such as "component" and "system" as used herein generally refer to a computer-related entity that is hardware, a combination of hardware and software, software, or software in execution.

The present invention is not limited by the foregoing embodiments and accompanying drawings. It will be clear to those skilled in the art that the components according to the present invention can be substituted, modified, and changed without departing from the technical spirit of the present invention.

100: A system that supports a method of providing image-based consumer-customized product store locator services
200: consumer terminal
300: platform management server
310: consumer management department
320: sales management department
330: product image analysis unit
340: Consumer image bulletin board registration management department
350: comment management department
360: location information provider

Claims (7)

a consumer terminal uploading an image of a product to be purchased using an e-commerce platform for consumers;
A seller terminal providing sales information comments on product images registered by consumers using an e-commerce platform for sellers; and
A consumer-customized product including a platform management server that supports the location information of a seller who posted a comment on the product image to the consumer terminal in order of proximity to the location of the consumer terminal, and supports e-commerce between the consumer terminal and the seller terminal. A system that supports how to provide store locator services. According to claim 1,
The platform management server
Supporting a function for taking an image of a product to be purchased and registering the product image, desired purchase period, and desired price on the consumer purchase bulletin board in the consumer e-commerce platform;
The system for supporting a method for providing a customer-customized e-commerce service, characterized in that only the seller terminal can access the consumer purchase bulletin board. According to claim 1,
The platform management server
A system for supporting a method for providing a customer-customized e-commerce service that supports a function of displaying location information of a seller who provides sales information comments on a product image registered by the consumer to the consumer e-commerce platform. According to claim 1,
The platform management server
A system for supporting a method for providing a customer-tailored e-commerce service in which, when a comment is input for an arbitrary product image in the seller terminal, a comment cost according to the number of inputs is deducted from the charge amount charged in the seller terminal. Uploading an image of a product to be purchased using an e-commerce platform for consumers in a consumer terminal;
Analyzing product images uploaded from the platform management server and uploading them to a consumer purchase bulletin board according to product types;
inputting sales information comments for a plurality of product images registered on the consumer purchase bulletin board at a seller terminal; and
When at least one sales information comment is input, the platform management server displays a notification message to the consumer terminal that uploaded the product image and location information of the seller who entered the comment, in order of proximity to the location of the consumer terminal. A method for providing a consumer-customized e-commerce service comprising the step of providing a. According to claim 5,
Uploading the product image
A method of providing a customer-customized e-commerce service comprising providing additional information about a desired price, a desired purchase date, and a quotation with similar products in the product image. According to claim 5,
The step of entering the sales information comment
A method for providing a customer-tailored e-commerce service comprising the step of deducting, by the platform management server, a predetermined comment input cost from the charging amount of the seller terminal.