KR20230041567A - Celebrity-sponsored fashion item sales system and sales method using broadcast contents - Google Patents

Abstract

The present invention relates to a celebrity-sponsored fashion item sales system using broadcast content. The celebrity-sponsored fashion item sales system using broadcast content, which enables users to easily obtain recent information on fashion styles of preferred celebrities, comprises: a content provider server that provides broadcast content related to a specific celebrity; information providing terminal of an information provider that provides fashion item information related to fashion items worn by the specific celebrity in the broadcast content provided through the content provider server; a fashion item manufacturer server which provides an online shopping mall selling the fashion items worn by the specific celebrity; and a service provider server which is connected to the online shopping mall operated by at least one fashion item manufacturer to provide a shopping brokerage service of the fashion item related to the specific celebrity between a customer terminal and the online shopping mall. The service provider server provides a searching service for the broadcast content provided by the content provider server and edited content created by editing the broadcast content to the customer terminal, detects fashion item information matching with selected content when anyone is selected from among found content and provides at least one fashion item information worn by at least one celebrity related to the selected content to the customer terminal as a response to the selection of the content.

Description

Celebrity Sponsored Fashion Item Sales System and Sales Method Using Broadcasting Content {CELEBRITY-SPONSORED FASHION ITEM SALES SYSTEM AND SALES METHOD USING BROADCAST CONTENTS}

The present invention relates to a system for selling fashion items, and more particularly, to a system for selling fashion items worn by celebrities such as stars or influencers.

Recently, with the development of the Internet and multimedia technology, the public can more easily access celebrities such as stars such as entertainers and athletes or influencers such as famous politicians and businessmen through broadcasting media.

Moreover, as technology related to broadcasting media or multimedia media develops with the development of IT technology, it is possible for the public to actively access celebrities (hereinafter celebrities) they want through broadcasting contents, etc. have been able to As a result, people who enthusiastically like a specific celebrity, that is, fans, or a cultural phenomenon (fandom) who passionately likes such a specific celebrity have been created.

As interest in celebrities increases, consumers' desire to purchase clothes worn by the celebrities, accessories, or accessories such as wallets, that is, fashion items worn by the celebrities, has also greatly increased.

On the other hand, in the case of celebrity fashion items exposed through mass media, they are often sponsored by the manufacturer brand that manufactures the fashion item. Manufacturer brand information may be provided. Therefore, consumers who want to purchase the fashion item worn by the celebrity check the brand information of the manufacturer of the fashion item provided through the broadcasting content, and search for the fashion item worn by the celebrity from the manufacturer's brand of the fashion item through a search. By directly finding information, it is possible to purchase a fashion item worn by the celebrity.

However, unless the broadcasting content is advertising content promoting a specific fashion item, the information provided through the broadcasting content is the brand information of the fashion item manufacturer or an indirect advertisement provided indirectly through a medium appearing in the broadcasting content ( Product Placement (PPL). Therefore, a consumer who wants to purchase a fashion item of the celebrity directly searches information on a fashion item worn by the celebrity based on broadcast content and information about the celebrity, or by relying on an advertisement provided by the fashion item manufacturer. Information on the worn fashion item must be acquired. In addition, a store that sells the fashion item must be searched for, and the fashion item must be purchased by visiting the searched store. Accordingly, there is a problem in that it is very difficult for consumers to purchase fashion items worn by the celebrities.

On the other hand, in the case of fashion item manufacturer brands, they usually produce only a small number of costumes or accessories for professionalism. Accordingly, the manufacturer's brand information provided through broadcasting content is only fragmentary information about some of the fashion items worn by the celebrity. In addition, a manufacturer that manufactures or sells limited fashion items of a specific type in this way usually only provides information on the fashion items sold by the manufacturer, but does not provide information on other fashion items worn by celebrities.

However, it is common that a celebrity's fashion style exposed through broadcasting contents is not a single fashion item, but a combination of fashion items of a plurality of different brands. Accordingly, there is a problem in that a consumer who wants to imitate the fashion style of a specific celebrity exposed to specific content must obtain information on each fashion item worn by the specific celebrity, which is typical for consumers without extensive knowledge about fashion items. I have a problem that is very difficult for me.

In addition, the celebrity's fashion style varies greatly depending on the contents, and accordingly, the celebrity's fashion style may continue to change. Accordingly, in a conventional method of providing fragmentary fashion item information, there is a problem in that it is difficult for consumers to obtain information about a preferred fashion style of a specific celebrity.

An object of the present invention is to solve the above problems and other problems, more easily obtain information on fashion items worn by a celebrity exposed to the public through specific content, and to provide a user with the fashion items worn by the celebrity. Its purpose is to provide a fashion item sales system and sales method that can be purchased more easily.

In addition, the present invention provides a fashion item sales system and method that enable a user to more easily obtain information about a particular celebrity's fashion style and more easily purchase a plurality of fashion items constituting the acquired fashion style. It aims to provide

According to one aspect of the present invention to achieve the above or other objects, a fashion item sales system according to an embodiment of the present invention includes a content provider server providing broadcast content related to a specific celebrity, and provided through the content provider An information providing terminal of an information provider providing fashion item information related to fashion items worn by the specific celebrity in broadcasting content, and a fashion item manufacturer server providing an online shopping mall selling fashion items worn by the specific celebrity; A service provider server connected to an online shopping mall operated by at least one fashion item manufacturer and providing a shopping mediation service for fashion items related to the specific celebrity between a customer terminal and the online shopping mall, wherein the service provider server comprises: A search service for broadcast content provided from the content provider server and edited content created by editing the broadcast content is provided to the customer terminal, and when one of the searched content is selected, fashion item information matching the selected content is provided. and providing information on at least one fashion item worn by at least one celebrity related to the selected content to the customer terminal in response to the selection of the content.

In one embodiment, the information of the fashion item includes a name of the fashion item, a fashion item manufacturer that manufactures the fashion item, price information of the fashion item, and information of an online shopping mall selling the fashion item. characterized by

In one embodiment, the fashion item information is input from a stylist who styles the fashion of a specific celebrity appearing in specific broadcast content as a fashion item affiliated or sponsored by at least one fashion item manufacturer. As the information, information of the specific broadcast content, information of a celebrity appearing in the specific broadcast content, information on at least one fashion item worn by a celebrity appearing in the specific broadcast content, and celebrity appearing in the specific broadcast content It is characterized in that it is information including information about the fashion style of.

According to an embodiment, the service provider server provides a search service for the broadcast content and the edited content based on a celebrity appearing in the specific broadcast content or a celebrity's fashion style.

According to an embodiment, the fashion item information is information input to the information providing terminal from a server of a public relations agency that provides an exhibition space for fashion items affiliated or sponsored by the fashion item manufacturer.

In one embodiment, the service provider server, when any one fashion item is selected from the at least one fashion item information provided to the customer terminal, another user who has selected the selected content or a celebrity related to the selected content. It is characterized in that at least one other fashion item is determined as a related item based on a fashion item selection history or a predetermined product classification, and information on the determined related item is further provided.

In one embodiment, the service provider server searches for other fashion items purchased or recommended by another user who has selected the selected content or a celebrity related to the selected content, and according to a predetermined product classification among the other searched fashion items. It is characterized in that fashion items of the same or similar type are detected and at least some of the detected fashion items are determined as the related items.

In one embodiment, the service provider server searches for at least one other content in which a celebrity related to the selected content appears, and from the searched at least one other content, another fashion item worn by a celebrity related to the selected content. are detected, and at least some of the detected other fashion items are determined as the related items.

In one embodiment, the service provider server searches for at least one other content similar to the selected content, and detects other fashion items worn by other celebrities appearing in the selected content and the searched at least one other content. and determining at least some of the detected other fashion items as the related item, and at least one other content similar to the selected content is another content in which a celebrity identical to that of the selected content appears, or the selected content. It is characterized in that the content name is the same as the other content.

In one embodiment, the service provider server detects a celebrity's fashion style related to the selected content from fashion item information corresponding to the selected content, and other celebrities having the same fashion style as the detected fashion style wear It is characterized in that other fashion items are detected and at least some of the detected other fashion items are determined as the related items.

In one embodiment, the service provider server may select other types of fashion items purchased or recommended by other users who have selected the selected content or celebrities related to the selected content, or celebrities wearing the selected fashion items. A different type of fashion item having a wearing history of more than a certain number of items is determined as the related item, and the history of celebrities wearing the selected fashion item together with the selected fashion item is stored in the service provider server. It is characterized in that it is detected according to a result of comparative analysis of celebrities detected from each of a plurality of fashion item information corresponding to the broadcast content of , and fashion items worn by the detected celebrities.

In an embodiment, when the related item is determined, the service provider server searches for content in which a celebrity wearing at least one of the selected fashion item and the related item appears, and connects the searched content to the selected fashion item and the selected fashion item. It is characterized in that it is provided to the customer terminal as fitting content for a related item.

In one embodiment, the service provider server, when a pre-registered user logs in through the customer terminal, retrieves the latest content corresponding to a preferred celebrity pre-registered by the user, and a fashion item corresponding to the retrieved latest content. It is characterized in that information is searched for, and the searched latest content and fashion item information corresponding to the latest content are provided to the customer terminal in response to the log-in.

In an embodiment, the service provider server selects a fashion style preferred by an information provider operating the information providing terminal for each celebrity or type of content, based on a history of providing fashion item information provided from the information providing terminal. Characterized in that it further comprises an information provision history analysis unit to analyze.

In one embodiment, the information provision history analysis unit groups the fashion item information provided from the information providing terminal according to at least one of a celebrity and a type of content, detects fashion style information of each group of fashion item information, and , It is characterized in that a dominant fashion style for each group is detected based on the detected fashion style ratio of each group.

In one embodiment, the service provider server, when receiving a fashion item proposal request including at least one of a specific celebrity and a specific content type from the information providing terminal, based on the specific celebrity and specific content type It is characterized in that information on at least one fashion item according to the analyzed preferred fashion style of the information provider is provided as a response to the fashion item suggestion request.

According to one aspect of the present invention to achieve the above or other objects, a fashion item sales method for selling a fashion item of a specific celebrity appearing in specific broadcast content is provided by a service provider providing the fashion item sales service from the content provider. Receiving broadcast content related to the specific celebrity; receiving, by the service provider, fashion item information related to fashion items worn by the specific celebrity in the broadcast content from an information provider; providing a search service for the broadcast contents and edited contents generated by editing the broadcast contents to a connected customer terminal; and, by the service provider, fashion item information corresponding to any one of the contents searched through the search service. Detecting, by the service provider, in response to selection of any one of the searched contents, detailed information related to the selected contents and information worn by a celebrity appearing in the selected contents from the detected fashion item information. Extracting information on fashion items and providing the information to the customer terminal, and when any one of the provided information on fashion items is selected, the service provider, online shopping malls located in the shopping platform provided by the service provider and providing a shopping mediation service between the customer terminal and the one shopping mall by connecting one of the selected fashion items to the customer terminal.

The fashion item sales system and method of controlling the sales method according to the present invention will be described as follows.

According to at least one of the embodiments of the present invention, the present invention collects information on fashion items worn by celebrities appearing in specific broadcast content from an information provider, and matches the collected fashion item information to the specific broadcast content to obtain the specific By providing information on celebrities appearing in broadcasting content, there is an effect of allowing a user to receive information on one or more fashion items worn by the celebrity at once.

According to at least one of the embodiments of the present invention, the present invention searches for content of another celebrity having the same fashion style as that of a specific celebrity selected by a user, and based on fashion item information corresponding to the searched content, There is an effect that information on fashion items worn by other celebrities can be provided.

According to at least one of the embodiments of the present invention, when a user selects a specific fashion item, other users who recommend the selected fashion item or celebrities wearing the selected fashion item or other content celebrities wearing the selected fashion item By allowing information on a fashion item to be further provided, there is an effect of easily searching for other fashion items suitable for the specific fashion item.

According to at least one of the embodiments of the present invention, when a user registers a specific celebrity as a preferred celebrity, the latest content uploaded for the registered celebrity and fashion item information matched to the content, the preference It has the effect of being able to easily acquire the latest information on the celebrity's fashion style.

1A is a block diagram showing the configuration of a fashion item sales system according to an embodiment of the present invention.
1B is a block diagram showing the configuration of a service provider providing a fashion item sales service in a fashion item sales system according to an embodiment of the present invention.
FIG. 2A is a configuration diagram illustrating a business model showing relationships between entities constituting a fashion item sales system according to an embodiment of the present invention.
2B is a diagram illustrating a relationship between a fashion item manufacturer and an information provider in more detail in the fashion item sales system according to an embodiment of the present invention.
3 illustrates an operation process in which a service provider according to an embodiment of the present invention provides a service related to selling a fashion item according to a customer's request in a state in which broadcast content and fashion item information are provided from a content provider and an information provider. It is the flow chart shown.
4A is an exemplary view of a main interface screen for providing content search provided by a service provider to a customer terminal according to an embodiment of the present invention.
4B and 4C are exemplary diagrams illustrating examples of interface screens through which a service provider provides edited content to a customer terminal according to an embodiment of the present invention.
5 is an exemplary diagram illustrating an example of an interface screen including information on fashion items provided in response to selection of specific content by a service provider according to an embodiment of the present invention.
6 is a flowchart illustrating an operation process in which a service provider provides fashion item information according to a selected fashion style according to an embodiment of the present invention.
7 is a flowchart illustrating an operation process in which a service provider provides lowest price information for a fashion item according to an embodiment of the present invention.
8 is a flowchart illustrating an operation process in which a service provider further provides information on other fashion items related to a currently selected fashion item according to an embodiment of the present invention.
9A to 9D are flowcharts illustrating operational processes of a service provider providing fashion items classified into similar types according to product classification as items related to a currently selected fashion item.
10A and 10B are flowcharts illustrating an operation process of a service provider providing fitting content.
11 is a flowchart illustrating an operation process in which a service provider according to an embodiment of the present invention receives the latest fashion information on a pre-registered preferred celebrity.
12 is a block diagram showing the configuration of a service provider according to an embodiment of the present invention further including a settlement unit and an information provision history analysis unit.
FIG. 13 is a flowchart illustrating a process in which costs and commissions are settled through a settlement unit in a service provider of a fashion item sales system according to an embodiment of the present invention.
14 is a flowchart illustrating an operation process in which a service provider of a fashion item sales system according to an embodiment of the present invention provides at least one fashion item as a suggested item according to the information provision history of the information provider.
15 is an exemplary diagram illustrating an example of a screen of an information provider requesting a fashion item suggestion from a service provider according to an embodiment of the present invention and displaying information on the suggested fashion item in response to the request.
FIG. 16 is a block diagram showing the configuration of a service provider according to an embodiment of the present invention composed of a service provider and a manager.

It should be noted that the technical terms used in this specification are only used to describe specific embodiments and are not intended to limit the present invention. Also, singular expressions used in this specification include plural expressions unless the context clearly indicates otherwise. The suffixes "module" and "unit" for components used in the following description are given or used interchangeably in consideration of ease of writing the specification, and do not in themselves have a meaning or role distinct from each other.

As used herein, “consists of.” or "includes." Such terms should not be construed as necessarily including all of the various components or steps described in the specification, and some of the components or steps may not be included, or additional components or steps may be included. It should be interpreted as being more inclusive.

In addition, in describing the technology disclosed in this specification, if it is determined that a detailed description of a related known technology may obscure the gist of the technology disclosed in this specification, the detailed description will be omitted.

In addition, the accompanying drawings are only for easy understanding of the embodiments disclosed in this specification, the technical idea disclosed in this specification is not limited by the accompanying drawings, and all changes included in the spirit and technical scope of the present invention , it should be understood to include equivalents or substitutes. In addition, each of the embodiments described below, as well as combinations of embodiments, are changes, equivalents, or substitutes included in the spirit and technical scope of the present invention, and may fall within the spirit and technical scope of the present invention. .

1A is a block diagram showing the configuration of a fashion item sales system according to an embodiment of the present invention.

First, referring to FIG. 1A , the fashion item sales system according to an embodiment of the present invention is connected to an online shopping mall of at least one fashion item manufacturer, and a fashion item related to a specific celebrity is communicated between the customer terminal 20 and the online shopping mall. A service provider 10 that provides a shopping brokerage service for items, a content provider 30 that provides various broadcast contents related to the specific celebrity, and broadcast contents provided through the contents provider 30 worn by the specific celebrity An information provider 40 providing information related to one fashion item, and a shopping mall connected to the service provider 10 and located in a shopping platform provided by the service provider 10, the shopping mall It may include a fashion item manufacturer 50 that sells a fashion item related to the specific celebrity.

Here, the contents provider 30 provides various contents such as dramas, movies, CFs (Commercial Films), advertisements, documentaries, public videos, interviews, discussion contents, and news or articles through an affiliated service with the service provider 10. It may be an entity that provides broadcast content to the service provider 10 .

For example, the content provider 30 may include a terrestrial broadcasting station that broadcasts the broadcasting content through a terrestrial broadcasting system. Alternatively, the content provider 30 may be a cable broadcasting station that broadcasts the broadcasting content through a cable broadcasting system. Alternatively, the content provider 30 may be an IP broadcasting station providing the broadcast content through an Internet Protocol (IP) network. Alternatively, the content provider 30 may be a sky wave broadcasting station that provides the broadcast content using sky waves.

The subject of the service provider 10 (for example, an operator of the service provider 10, etc.) may enter into an alliance agreement with at least one broadcasting station in which broadcast content is provided and a price corresponding to the provided broadcast content is paid. In addition, broadcasting contents may be provided from a plurality of broadcasting stations according to the partnership agreement.

Meanwhile, the partnership agreement may be determined in various ways depending on whether or not an agreement is reached with the copyright holder of the broadcast content. For example, a usage fee for broadcasting content may be determined as a price for using broadcasting content. Alternatively, the source of the broadcast content is posted and exposed together with the broadcast content under an agreement with the copyright holder, and an advertising effect generated by providing the broadcast content may be determined as a price for using the broadcast content.

On the other hand, the fashion item manufacturer 50 provides clothes, glasses, rings, earrings, necklaces, handbags, etc. such as various jumpers, coats, gloves, hats or shoes worn by celebrities in various broadcast contents provided through the content provider 30. It may be a manufacturer that manufactures fashion items such as accessories such as wallets or belts. The fashion item manufacturer 50 may include various clothing brands or accessory brands.

Meanwhile, the fashion item manufacturer 50 may provide the fashion item manufactured by the information provider 40 to the information provider 40 through an affiliated service with the information provider 40 . For example, the fashion item manufacturer 50 may provide the fashion item manufactured by the information provider 40 to the information provider 40 to promote or advertise the fashion item, and the information provider 40 is the fashion item manufacturer. The fashion item provided from step 50 may be provided to a specific celebrity, and the celebrity wearing the provided fashion item may appear in broadcast content. In this case, advertising and promotion effects for the fashion item of the fashion item manufacturer 50 may be paid as a price for providing the fashion item.

In addition, the fashion item manufacturer 50 may place a shopping mall capable of selling the fashion items it manufactures in the shopping platform provided by the service provider 10 . Further, when a customer accessing the service provider 10 through the customer terminal 20 purchases a fashion item through the shopping mall, the purchased fashion item can be delivered to the customer.

Meanwhile, the information provider 40 may be a terminal of a subject that provides a fashion item provided from the fashion item manufacturer 50 to a celebrity appearing in a specific broadcast content. For example, the information provider 40 may be a terminal of a stylist who styles the celebrity's fashion. Here, the terminal is a terminal connectable to the service provider 10 through wired or wireless communication, and includes a mobile phone, a smart phone, a laptop computer, a personal digital assistant (PDA), and a slate PC (slate PC). PC), a tablet PC, an ultrabook, or a wearable device.

Therefore, the stylist styles the fashion of a celebrity scheduled to appear in a specific broadcast content with a fashion item affiliated or sponsored by at least one fashion item manufacturer 50, and styling the celebrity's fashion as information on the fashion style of the styled celebrity. Information on affiliated or sponsored fashion items used in the event may be input to the information provider 40 together with information on the celebrity and broadcast content in which the celebrity appears. Then, information input by the stylist may be provided to the service provider 10 through the information provider 40 . In this case, the subject of the service provider 10 may pay a predetermined fee to the subject of the information provider 40, for example, the stylist, in return for the provided information on the fashion items.

Then, the celebrity fashion-styled by the stylist can appear in the specific broadcast content, and the specific broadcast content in which the celebrity appears can be broadcast through the content provider 30 . Further, the broadcasted specific broadcast content may be provided from the content provider 30 to the service provider 10 through an affiliated service between the service provider 10 and the content provider 30 .

Accordingly, the service provider 10 may collect information on fashion items worn by the specific celebrity appearing in the specific broadcast content as well as the specific broadcast content in which the celebrity appeared.

Meanwhile, the service provider 10 may be connected to the customer terminal 20 through a wired or wireless communication network. In addition, various broadcast contents provided from the contents provider 30 can be provided to customers through the wired/wireless communication network and the customer terminal 20 .

Meanwhile, the content provided to the customer may be content obtained by editing at least a portion of the broadcast content provided by the content provider 30 . For example, the subject of the service provider 10 may edit the content provided from the content provider 30 according to celebrities who appear. And, the edited content can be stored in the service provider 10 . In this case, the service provider 10 may provide the edited content to the customer terminal 20 as broadcast content related to the specific celebrity.

Meanwhile, the broadcasting content provided from the content provider 30 may include various pieces of information related to the broadcasting content. For example, each broadcasting content may include information about a celebrity appearing, a broadcasting time, a program name, a performance location, and the like. As such, additional information related to broadcast content may be included in each broadcast content as metadata.

For example, additional information related to the broadcast content may be included in each broadcast content as tag information such as a hash tag. Hereinafter, information included in each broadcast content as additional information related to each broadcast content will be referred to as tag information.

In this case, when broadcast content is edited, the edited content may include corrected tag information according to the edited content. That is, when edited content is generated by extracting only a portion in which a specific celebrity appears from among the original broadcast content provided from the content provider 30, the information on celebrities appearing among the tag information of the original broadcast content is corrected tag information to the specific celebrity. may be included in the edited content. The edited content including the corrected tag information may be stored in the service provider 10 as broadcast content corresponding to the specific celebrity.

Meanwhile, the edited content may be extracted from a plurality of original broadcast content. That is, when a specific celebrity appears in a plurality of broadcast contents, the subject of the service provider 10 extracts and combines only the appearances in which the specific celebrity appears in the plurality of broadcast contents to generate one independent content. And, the generated content can be stored in the service provider 10. Then, the service provider 10 can provide the generated content to the customer as separate content from the original broadcast content. Editing of such broadcast content and processing of the edited content (secondary content) may be permitted by an alliance agreement made in advance between the service provider 10 and the content provider 30 .

Meanwhile, as described above, it has been described that fashion items of celebrities appearing in specific broadcast content may be determined by a stylist in charge of fashion styling of the celebrity. In addition, it has been described that the stylist provides information on fashion items (hereinafter referred to as fashion item information) worn by the celebrity when appearing in the specific broadcast content to the service provider 10 through the information provider 40 . Accordingly, the service provider 10 may store fashion item information of each broadcast content and a celebrity appearing in each broadcast content.

In addition, it has been mentioned that each broadcasting content may include information such as names of celebrities and broadcasting programs appearing, broadcasting time, performance location, etc. as tag information. Accordingly, the service provider 10 may match each broadcast content or each edited content with the fashion item information provided from the information provider 40 by using the tag information of each broadcast content. From the matching result, information on fashion items worn by a specific celebrity appearing in specific broadcast content or specific edited content may be detected.

Based on this matching, the service provider 10 may provide various search functions. For example, the service provider 10 may provide classification or search according to an attribute included in the tag information. For example, the service provider 10 may provide content (broadcast content and edited content) classified according to the content provider 30 or broadcast program name, or provide a search function for the content provider 30 or broadcast program name. can Alternatively, content classified according to the name of a specific celebrity may be provided or a content search function according to the name of the specific celebrity may be provided. Alternatively, a classification or search function according to broadcast time or performance place may be provided.

In addition, the service provider 10 may provide a classification or search function based on fashion item information of a specific celebrity. For example, the service provider 10 may provide a classification or search function based on fashion style. For example, the service provider 10 may provide content classified according to at least one pre-specified fashion style, or provide a function of searching for content in which celebrities of a particular fashion style appear.

Here, the fashion style may be information included in fashion item information provided through the information provider 40 . The fashion style is information on the fashion style styled by a specific celebrity by a stylist, such as a garçonne look, a layer look, a resort look, a military look, a vintage look, etc., determined by the stylist and provided through the information provider 40 It may be provided to the provider 10.

Meanwhile, the service provider 10 may provide a search function according to the fashion style of celebrities appearing in specific content. For example, when a customer selects specific content, the service provider 10 may provide information on fashion items worn by celebrities appearing in the selected content as well as information about fashion styles made up of the fashion items. . In addition, when the customer selects the fashion style, a function of searching for contents of other celebrities having the same fashion style may be provided.

Meanwhile, when any one content is selected through the classification or search function, information related to a fashion item worn by a specific celebrity appearing in the selected content may be provided to the customer through the customer terminal 20 .

Information related to fashion items provided here may include names of the fashion items and information on manufacturers. In addition, the service provider 10 may provide information related to the purchase of detected fashion items.

For example, when any one of the detected fashion items is selected, the service provider 10 may provide information about the price of the selected fashion item. The price of the fashion item provided here may be the lowest price among prices searched for the corresponding fashion item. To search for the lowest price, the service provider 10 searches whether there is a shopping mall that sells the same fashion item among shopping malls located on the shopping platform, and if there are a plurality of shopping malls that sell the same fashion item, the service provider 10 sells them in the searched shopping malls. It is possible to search for the lowest price among the prices of a fashion item. In addition, the searched lowest price may be provided as price information of the selected fashion item.

Also, the information related to the purchase of the fashion item may be link information about a shopping mall that sells the fashion item. In this case, when the customer selects the price information of the fashion item, a shopping mall selling the fashion item may be connected through the link information. Accordingly, the customer may purchase the selected fashion item from the connected shopping mall, and the shopping mall may deliver the fashion item purchased by the customer to the customer, so that the fashion item may be sold.

Meanwhile, the information related to the fashion items may further include fitting contents for the fashion items. Here, the fitting content may be content of another celebrity wearing the selected fashion item or an image of a fitting model wearing the selected fashion item. In this case, the fitting model may be a fitting model having a body size corresponding to the body size input by the user. That is, the customer may be provided with an image of a fitting model similar in body size to the customer as the fitting content.

Meanwhile, when any one fashion item is selected, the service provider 10 may further provide information on other fashion items related to the selected fashion item as recommended fashion item information. For example, when a specific fashion item is selected, the service provider 10 may provide information on other fashion items purchased or recommended by other customers who have selected the same fashion item as the recommended fashion item information. Alternatively, information on at least one other fashion item may be provided as the recommended fashion item information based on a celebrity or contents related to the currently selected fashion item.

In this case, when a customer selects a recommended fashion item, the service provider 10 may provide fitting content wearing both the selected recommended fashion item and the currently selected fashion item. For example, the service provider 10 may search for content of a celebrity wearing both the recommended fashion item and the currently selected fashion item, and provide the searched content as the fitting content. Alternatively, the service provider 10 may provide, as the fitting content, an image of a fitting model wearing both the recommended fashion item and the currently selected fashion item among pre-stored fitting model images.

Meanwhile, the aforementioned service provider 10 may be a server connected to at least one content provider 30 , at least one fashion item manufacturer 50 , and at least one information provider 40 . In this case, the subject of the service provider 10 may be an operator who operates the service provider 10 .

FIG. 1B is a block diagram showing the configuration of a service provider 10 providing a fashion item sales service in a fashion item sales system according to an embodiment of the present invention.

Referring to FIG. 1B , the service provider 10 includes a control unit 1000, a storage unit 100 connected to the control unit 1000, a communication unit 12, a content search unit 13, a fashion item information detection unit ( 14), a recommended item search unit 15, and a shopping platform 16. Here, the components shown in FIG. 1B are not essential to implement the service provider 10, so the service provider 10 described herein may have more or fewer components than the components listed above. can

First, the control unit 1000 controls overall functions of the service provider 10 and may drive at least one of components connected to control the functions. Accordingly, at least one component connected to the control unit 1000 can be simultaneously driven by the control unit 1000 and can provide functions under control of the control unit 1000 . In the following description, functions provided by the service provider 10 may be performed in the control unit 1000 . That is, in the following description, the service provider 10 may mean the control unit 1000 of the service provider 10 . For convenience of description, the service provider 10 and the control unit 1000 of the service provider 10 will be described without being distinguished.

The communication unit 12 connects the content provider 30, the information provider 40, the fashion item manufacturer 50, and the service provider 10 through a wired or wireless communication network, so that the content provider 30 and the information provider 40 are connected. ), information provided from the fashion item manufacturer 50 may be transmitted to the service provider 10. And, if necessary, information provided from the service provider 10 may be transmitted to at least one of the content provider 30 , the information provider 40 , and the fashion item manufacturer 50 .

In addition, the communication unit 12 may be connected to the customer terminal 20 through a wired or wireless communication network, receive a request from the customer from the customer terminal 20, and information of the service provider 10 in response to the received request. can provide.

In addition, the storage unit 100 includes a content storage unit 110 in which various contents that can be provided to customers through the customer terminal 20 are stored and fashion item information in which fashion item information related to a fashion item worn by a specific celebrity is stored. A storage unit 120 may be provided.

Here, the fashion item information may include information about specific content and celebrities appearing in the content. Further, as information on fashion items worn by celebrities appearing in the specific content, information on the manufacturer and name of the fashion item may be included. Also, the fashion item information may include information about the fashion style of the specific celebrity. Here, the fashion style information may be determined by a stylist who styles the fashion of the specific celebrity.

The content storage unit 110 may include a broadcast content storage unit 111 that stores broadcast contents provided from the at least one content provider 30 through the communication unit 12 . In addition, it may include an edited content storage unit 112 for storing a secondary work edited from the broadcast content, that is, edited content. Also, the content storage unit 110 may include a fitting image storage unit 113 that stores images of fitting models corresponding to at least one fashion item.

Here, each of the contents stored in the contents storage unit 110 may include tag information. The tag information may include information such as the name of the content, content provider, broadcasting time, and broadcasting place (performance place). Here, the name of the content may be the name of a broadcast program in the case of broadcast content, and may be the name of at least one original broadcast program in the case of edited content. Also, the content provider may be information of a specific broadcasting station or information of a specific broadcasting channel.

In addition, the tag information may include information of a celebrity appearing in the corresponding content. In this case, the broadcast content may include information on a plurality of celebrities, and in the case of edited content, information on a single celebrity as well as information on a plurality of celebrities may be included. Also, in the case of images of fitting models, information on at least one fashion item may be included as tag information.

In addition, the service provider 10 may provide a content search unit 13 that provides classification and search functions for content stored in the content storage unit 110 . The content search unit 13 classifies and provides the content stored in the broadcasting content storage unit 110 or the content stored in the edited content storage unit 110 according to preset menu items or categories, or provides keywords or specific content selected by the user. Based on an item (eg, fashion style), search and searched contents may be provided.

On the other hand, the service provider 10 includes a fashion item information detection unit 14 that matches fashion item information related to specific content and a specific celebrity based on the fashion item information stored in the content storage unit 110 and the tag information of the stored contents. can do. As a result of the matching, the fashion item information detection unit 14 may detect fashion item information of a specific celebrity who appeared in a specific place (or performance place), specific program, or content according to a specific broadcasting time. Information on the detected fashion items may be provided as a response to the customer's selection of specific content.

Also, when the customer selects one fashion item, the recommended item search unit 15 may further search for information on at least one other fashion item. The recommended item search unit 15 further searches for other similar fashion items according to a predetermined product classification table such as the International Product Classification, or based on other customers who have selected the selected fashion item and other celebrities related to the selected fashion item. At least one other fashion item may be further searched. In addition, the search result may be provided to the customer terminal 20 as a recommended item related to the currently selected fashion item.

The fashion item information detection unit 14 may provide information on the detected fashion items to another component, that is, the content search unit 13 or the recommended item search unit 15 . Accordingly, the content search unit 13 or the recommended item search unit 15 may search for other content or other fashion items based on fashion item information of a specific celebrity appearing in the specific content. In addition, the searched content or fashion item may be provided to the customer terminal 20 .

Meanwhile, the service provider 10 may provide a shopping platform 16 in which shopping malls operated by a plurality of different fashion item manufacturers 50 may enter. In addition, the customer terminal 20 can access each shopping mall through the shopping platform 16, and fashion items can be sold to customers through the shopping mall. To this end, the shopping platform 16 of the service provider 10 may have a payment system, and may preemptively preempt a portion of the payment amount paid for fashion items sold through the shopping mall as a brokerage fee. In addition, the payment amount excluding the brokerage fee may be provided to the fashion item manufacturer 50 of the shopping mall that sold the fashion item.

FIG. 2A is a configuration diagram illustrating a business model showing relationships between entities constituting a fashion item sales system according to an embodiment of the present invention. 2B is a diagram showing the relationship between the fashion item manufacturer 50 and the information provider 40 in more detail in the fashion item sales system according to an embodiment of the present invention.

In the following description, each component constituting the fashion item sales system of , according to an embodiment of the present invention, may be a server or a terminal operated by a subject of the component. For example, the service provider 10 may be a server operated by the subject of the service provider 10, and the information provider 40 may be a server or terminal operated by the information provider 40. Also, the fashion item manufacturer 50 may be a server operated by the subject of the fashion item manufacturer 50 . Likewise, the content provider 30 may be a server of the online news company 31 or a server of the broadcasting station 32 . In addition, the consumer 20 may be a terminal of the consumer 20, and the trademark holder 60 may be a server or terminal of the trademark holder 60.

However, for convenience of explanation, each component, except for actions that directly require artificial thinking, such as partnership or agreement or determination of usage fees, is divided into service providers (10), fashion item manufacturers (50), information providers (40), It will be referred to as an online news company 31, a broadcasting station 32, a content provider 30, a trademark owner 60, and a consumer 20. In this case, the action requiring the direct artificial action is distinguished from the action of the server or terminal by stating that it is the action of the 'subject' or 'user' of the specific component.

Referring to FIG. 2A , first, the service provider 10 may receive broadcast content from the content provider 30 . Here, the broadcasting content may include various contents broadcasted through terrestrial broadcasting, cable broadcasting, or IP broadcasting, such as online articles, dramas, movies, CFs, performances, and news.

The subject of the service provider 10 may pay the content provider 30 a price for receiving broadcast content. In this case, in the case of content that can be used free of charge by providing the content without modification or posting the source together, such as an article of an online news company (31), the content is provided without modification or the source of the content is posted together. You can pay for its use.

On the other hand, in the case of copyrighted content, such as the broadcasting station 32, the subject of the service provider 10 decides the content usage fee through partnership or agreement with the copyright holder, such as the broadcasting station 32, and pays the content usage fee. You can pay for it (e.g. copyright fee). In this case, the content usage fee may include a fee for permission to use secondary works, that is, edited content obtained by modifying or editing the original content.

However, celebrities appearing in the broadcasting contents may have trademark rights. Accordingly, the service provider 10 may pay a trademark license fee to the trademark owner 60 of the celebrity appearing in the broadcast content, for example, an entertainment company, as a price for permission to use the celebrity's trademark.

Meanwhile, the fashion item manufacturer 50 may provide the fashion item to the information provider 40, that is, the subject of the information provider 40, through sponsorship or cooperation. In addition, the information provider 40 may provide the service provider 10 with information on fashion items and fashion styles of celebrities appearing in specific broadcast content under the control of the subject of the information provider 40 . Then, the subject of the service provider 10 may provide a predetermined fee to the subject of the information provider 40, for example, a stylist, in return for the provided information on fashion items and fashion styles of celebrities. there is. In this case, the service provider 10 and the information provider 40 may perform a process according to a settlement process related to the provision of the fee.

Here, when the subject of the information provider 40 is a stylist who determines the celebrity's fashion style, the stylist can determine the celebrity's fashion style using fashion items provided through sponsorship or partnership. Then, the celebrity can wear a fashion item according to the fashion style determined by the stylist and appear in the specific broadcast content.

Meanwhile, since the number of fashion items provided by the fashion item manufacturer 50 is large and diverse, it may be difficult for a stylist to recognize them. Accordingly, as shown in FIG. 2B, the fashion item manufacturer 50 provides fashion items to be promoted by using the public relations agency 45 that provides an exhibition space (show room), You can maximize the promotional effect of fashion items. Therefore, the public relations agency 45 exhibits the fashion items provided through the exhibition space, and the stylist 46 checks and picks up the displayed fashion items, so that the fashion items provided by the fashion item manufacturer 50 become celebrities. of fashion can be styled.

In this way, when fashion items are provided through the public relations agency 45 , information about the fashion items picked up by the stylist 46 may be recorded in the public relations agency 45 . Also, the recorded fashion item information may include information about a celebrity who will wear the picked-up fashion items and broadcast content in which the celebrity will appear.

In this case, the public relations agency 45 may provide the service provider 10 with information about broadcast contents and celebrities to appear in, and fashion items to be worn by the celebrities in the broadcast contents. In this case, the subject of the information provider 40 may be a public relations agency 45 .

Here, when the public relations agency 45 is the information provider 40, the public relations agency 45 may determine a celebrity's fashion style to wear the fashion items based on information on the picked-up fashion items. In this case, a fashion style commonly corresponding to each fashion item may be determined as a fashion style of a celebrity who will wear the fashion items. Information on the determined fashion style may be provided to the service provider 10 together with information on fashion items to be worn by the celebrity.

Accordingly, even when the public relations agency 45 is the subject of the information provider 40, information on the fashion style of the celebrity as well as information on fashion items worn by the celebrity may be provided to the service provider 10. In addition, when the public relations agency 45 is the subject of the information provider 40, the public relations agency 45 may receive a price for the celebrity's fashion item information.

Meanwhile, the service provider 10 may provide a shopping platform in which the shopping mall of the fashion item manufacturer 50 may enter. And, as part of the purchase-related information provided for the searched fashion item, link information to a shopping mall (a shopping mall located in the shopping platform provided by the service provider 10) selling the searched fashion item is transmitted to the customer terminal 20. can provide In addition, a shopping mediation service for the searched fashion item can be provided by enabling the customer to select and purchase the searched fashion item from a shopping mall connected through link information and to pay through the payment service of the shopping platform.

Meanwhile, as a price for using the shopping platform, the service provider 10 may preemptively preempt a portion of the payment for fashion items sold through the shopping platform as a fee. Accordingly, the payment amount excluding the fee may be paid to the fashion item manufacturer 50 . Then, the fashion item manufacturer 50 may deliver the fashion item purchased by the user to the consumer, that is, the subject of the customer terminal 20 , in response to the payment paid by the service provider 10 .

Like the fashion item sales system according to the embodiment of the present invention described above and the business model illustrating the relationship between the respective subjects of the fashion item sales system according to the embodiment of the present invention, the service provider according to the embodiment of the present invention ( 10) provides various information related to a fashion item of a particular celebrity who appeared in a particular broadcast content by utilizing broadcast contents provided from the content provider 30 and fashion item information provided from the information provider 40; A shopping platform providing various services related to the purchase of a selected fashion item may be provided.

3 is a service related to the sale of fashion items according to a customer's request in a state in which a service provider according to an embodiment of the present invention has received broadcasting content and fashion item information from a content provider 30 and an information provider 40 It is a flow chart showing the operating process of providing. 4a is a main interface screen for providing content search provided by the service provider 10 to the customer terminal 20 according to an embodiment of the present invention, and FIGS. 4B to 4C show the service provider 10 to the customer terminal ( 20) is an example diagram showing an example of an interface screen providing edited content.

Referring to FIG. 3 , the service provider 10 of the fashion item sales system according to an embodiment of the present invention may provide content classified according to a predetermined criterion. Here, the predetermined criterion may be a content provider, a broadcast program name, a celebrity name, a broadcast time, or a performance place.

Here, the predetermined criterion may be displayed as a menu item. In this case, the customer, that is, the user, can select any one of the menu items according to the content provider or the name of the broadcasting program, the name of the celebrity, or the broadcasting time or performance place, and in response, the service provider 10 responds to the selected menu item Contents (broadcasting content or edited content) stored in the content storage unit 110 may be arranged and displayed. Accordingly, as shown in FIG. 4A, contents classified and sorted according to items such as category/aired program/end film/star/calendar may be provided, and contents classified and sorted for each content provider 410 may be provided. can

In addition, as shown in the main interface screen shown in FIG. 4A, the service provider 10 displays a list of contents arranged in ascending order of popularity among users based on the number of times users watched each content or the viewing time during a predetermined period of time. can provide In this case, still images or thumbnail images corresponding to the sorted contents may be displayed on the main interface screen provided by the service provider 10 through the customer terminal 20 .

In addition, the main interface screen provided by the service provider 10 through the customer terminal 20 may include a list of fashion items arranged in order of popularity based on the number of purchases made by users and the number of recommendations by users. . In this case, as shown in the main interface screen of FIG. 4A, the list of sorted fashion items may display an image 420, manufacturer 421, name 422, and price information 423 of each fashion item. , content information 424 for content of a specific celebrity wearing the corresponding fashion item may be displayed.

In this case, the content information 424 may be a still image or thumbnail image of the corresponding content. When the user selects the content information 424, a screen displaying content of a specific celebrity wearing the fashion item and a screen displaying information on various fashion items worn by the specific celebrity in the corresponding content are displayed. can Here, the content playback screen and the screen displaying information on fashion items may be displayed on the main interface in the form of a pop-up window or a picture in picture (PIP). Alternatively, it may be converted to a separate interface screen including a content playback window and a window displaying fashion item information.

Meanwhile, the service provider 10 may provide menu items in which contents stored in the contents storage unit 110 are classified according to the type of contents. In this case, the service provider 10 is a menu item including a separate item (Perry TV: 401) for selecting only edited content, that is, secondary works, or a snapshot 402 including images of specific celebrities or fitting models. An interface screen including may be provided. And, when the user selects a menu item (Perry TV: 401) corresponding to the secondary work, edited content created by extracting only appearances in which a specific celebrity appears from the secondary works, for example, a plurality of broadcast contents. A list containing only may be displayed. Alternatively, if the user selects the snapshot 402 from the menu item, a list including still images of celebrities or fitting models may be displayed.

Here, the still images displayed when the snapshot 402 is selected may be classified and provided according to a celebrity's name or a content name (eg, a broadcasting program name) or a performance location. Alternatively, the still images may be classified and provided according to fashion items. In this case, images of fitting models wearing fashion items may be further included in the list.

On the other hand, when any one still image is selected from the list of still images displayed through selection of the snapshot 402, the service provider 10 together with the selected still image, celebrities or fitting models appearing in the selected still image wear Information on at least one fashion item may be provided. In this case, the information of the at least one fashion item may include the image, name, manufacturer, and price information (eg, lowest price information) of the fashion item, and when any one fashion item is selected, purchase of the selected fashion item Related information, for example, link information on at least one shopping mall may be provided.

Meanwhile, FIG. 4B is an exemplary diagram illustrating an example of an interface screen displaying a list of secondary works displayed when a user selects a menu item (eg, Perry TV 401) corresponding to the secondary work.

Referring to FIG. 4B, FIG. 4B shows an example in which title screens 430 and 440 of two secondary works are displayed. In this case, bibliography of each secondary work may be displayed on the title screens 430 and 440 of each of the secondary works. For example, the bibliography corresponds to at least one piece of original content-related information (431, 441), the time the original content was broadcast or the time the secondary work was created, and information of celebrities appearing in the secondary work. Information 432 and 442 may be included. Further, title screens 430 and 440 of each of the secondary works may include still images 433 and 443 of each secondary work, and when the user selects the still image 433 and 443, the selected still image A secondary work corresponding to the selected still image may be reproduced in one area of the displayed title screen.

Meanwhile, the number of recommendations 435 and 445 of other users for each secondary work may be displayed on the title screens 430 and 440 of each of the secondary works. In addition, product detail view items 436 and 446 for checking information on fashion items worn by celebrities appearing in secondary works may be displayed. In this case, when the user selects the product detail view items 436 and 446, information on fashion items appearing in the secondary work may be displayed on the interface screen.

Meanwhile, in FIG. 4B, an example of an interface screen in which a secondary work is reproduced in one area of the title screen when a still image is selected and information on fashion items can be checked according to the user's selection has been described. Of course, when one still image is selected, the screen may be switched to an interface screen displaying only information on secondary works corresponding to the selected still image.

4C is an exemplary diagram illustrating an example of an interface screen on which information on a selected secondary work is displayed when one of the secondary works is selected.

For example, as shown in FIG. 4B, when a user selects one title screen in a state where a plurality of title screens for secondary works are displayed, the service provider 10 selects the selected title screen as shown in FIG. 4C. An interface screen displaying information related to any one of the secondary works may be displayed. In addition, when the still image 450 of the secondary work displayed on the interface screen is selected, the content of the selected secondary work can be reproduced in the form of a video.

In addition, the service provider 10 can provide more diverse information and functions related to a selected secondary work through an interface screen displaying information related to any one secondary work. For example, the service provider 10 provides not only information 451 related to at least one original content, but also the real name 452 of a celebrity appearing in the original content and the celebrity's play name 453 in the original content. Can display bibliographic information including.

In addition, the service provider 10 may provide information on fashion items worn by celebrities appearing in the selected secondary works. In this case, the fashion item information may include the image, name, manufacturer, and price information (eg, lowest price information) of each fashion item, and when one fashion item is selected, it is related to the purchase of the selected fashion item. Information, for example, link information about at least one shopping mall may be provided.

In addition, the service provider 10 may provide lines of celebrities appearing in the selected secondary work in various languages. For example, the service provider 10 provides subtitles in which the celebrity's lines appearing in the secondary work are translated into different languages selected through the language selection 454 function, or the celebrity's lines are dubbed into the selected language ( dubbing) can provide a dubbing service.

Meanwhile, the service provider 10 may provide broadcast content or edited content provided from the content provider 30 to the user through the interface screens as described in FIGS. 4A to 4C . And, one of the provided contents can be selected.

The user may select any one of broadcast programs or contents classified based on celebrities. For example, a user may first select a specific broadcasting program and select one content according to a specific celebrity from among searched contents according to the selection. Alternatively, the user may select a specific celebrity first. In this case, the service provider 10 may search for and display contents in which the specific celebrity appears. Further, the user can select the content of a specific broadcast program in which a specific celebrity appears by selecting the content of a specific broadcast program from among the searched contents. In addition, when any one content is selected, information on at least one fashion item worn by a celebrity appearing in the selected content may be detected (S300).

As described above, the service provider 10 may receive from the information provider 40 information on the fashion items of celebrities appearing in specific content, that is, the fashion items and fashion styles worn by the celebrities (fashion item information). there is. In addition, searched contents may be provided according to a menu item selected by the user (eg, a broadcast program or celebrity name, etc.) or a search request.

Meanwhile, as described above, broadcast content or edited content may include information about celebrities appearing, broadcast time, program name, performance location, or broadcast location as tag information such as a hash tag.

Accordingly, the service provider 10, when any one of the contents searched according to the menu item selected by the user or the search request is selected, based on the tag information included in the selected contents, the fashion item corresponding to the tag information of the selected contents. information can be retrieved. For example, the service provider 10 may search the fashion item information storage unit 120 for fashion item information corresponding to the content name of the selected content and the name of a celebrity appearing in the content. In addition, the searched fashion item information may be provided to the customer terminal 20 in response to the content selection.

Meanwhile, the provided fashion item information may include information related to at least one fashion item worn by a celebrity appearing in the selected content and information about a fashion style of the celebrity appearing in the selected content. Accordingly, the service provider 10 may provide the user with information on fashion items of a celebrity appearing in the selected content and information on the fashion style of the celebrity in response to the user's selection of any one piece of content (S302). ).

5 is an exemplary diagram illustrating an example of an interface screen including information on fashion items provided by the service provider 10 in response to selection of specific content according to an embodiment of the present invention.

Referring to FIG. 5 , an interface screen on which information on fashion items corresponding to the selected content is displayed may include a content window 502 on which images and names of celebrities appearing in the selected content are displayed. In addition, along with the content window 502, information on fashion items worn by celebrities appearing in the selected content may be displayed.

For example, information on each fashion item may include a manufacturer 511 of the fashion item, a name 512, price information (eg, lowest price information) 513, and an image 514 of the fashion item. In this case, the image of the fashion item may be displayed as a thumbnail image.

In addition, the interface screen on which information on fashion items corresponding to the selected content is displayed may provide clothing classification category information 500 according to the fashion style of a celebrity appearing in the selected content. In this case, the clothing classification category information 500 may be different depending on the celebrity's field of activity (eg, singer, movie star, etc.), and when the user selects a specific clothing classification category, the celebrity according to the specific clothing classification category. The contents of can be searched.

As an example, as shown in FIG. 5, when the clothing classification category information 500 such as 'airport fashion', 'news', and 'stage costume' is displayed, when the user selects the 'airport fashion' category, the service The provider 10 may search content classified as 'airport fashion' for a celebrity appearing in the currently selected content and display the search result. For example, the service provider 10 may search for content classified as 'airport fashion' for the celebrity based on the name and location information of the celebrity included in the tag information of each content.

Alternatively, when the user selects the 'news' category, the service provider 10 may perform a content search corresponding to news or articles in which a celebrity appears in the currently selected content. Alternatively, when the user selects the 'stage costume' category, the service provider provides a place or stage where the celebrity performed for the celebrity based on the performance location or broadcasting program information included in the tag information of each content and the name of the celebrity. Contents classified according to may be searched. In addition, the search result may be provided as a selection for the clothing classification category information 500 .

Meanwhile, the interface screen on which information on fashion items corresponding to the selected content is displayed may further provide detailed information 510 related to celebrities of the selected content. For example, the detailed information 510 may include information about the time the celebrity visited a specific place or the time and place where the celebrity performed. That is, as shown in FIG. 5 , the detailed information 510 may provide information about a place (AA airport) visited by a specific celebrity and a visit time (2021.04.25) of the celebrity.

Also, the interface screen may include source information 520 about the source of the content. In this case, when the user selects the source information 520, the service provider 10 can provide broadcast content corresponding to the source information 520. For example, the broadcast content may be reproduced in a pop-up window or PIP method.

On the other hand, in step S302, when information on fashion items of a celebrity appearing in the selected content and information on the fashion style of the celebrity are provided to the user, the service provider 10 provides the user with the fashion of the celebrity appearing in the currently selected content. It is possible to detect whether a search according to the style is selected (S306).

For example, the fashion style may be provided together with information on celebrity fashion items appearing in the currently selected content. For example, the fashion style may be provided as the clothing classification category information of FIG. 5 or may be provided together with a content window displaying an image and name of a celebrity appearing in the selected content. Further, when the provided fashion style information is selected by the user, the service provider 10 may determine that the user has selected a search according to the fashion style.

Meanwhile, in step S306, if the user selects a search according to fashion style, the service provider 10 may search for at least one fashion item according to the fashion style of a celebrity appearing in the currently selected content and provide the searched result. Yes (S306). For example, the service provider 10 may search for at least one other content based on the celebrity's fashion style, that is, a fashion style selected by the user, and provide the searched content to the user. In addition, fashion item information corresponding to any one content selected by the user from among the searched content may be provided to the user.

Meanwhile, in the case of FIG. 5 described above, an example of a case in which a specific broadcast content is selected, but in case the user selects a secondary work, that is, an edited content, more fashion items than information on the fashion items shown in FIG. 5 are provided. information may be provided.

For example, the edited content may be content generated by extracting and connecting a portion of a plurality of different broadcast contents. In this case, when the edited content is selected, the service provider 10 may provide information on each original broadcasting content of the edited content, and may provide information on fashion items worn by a specific celebrity in each original broadcasting content. .

On the other hand, if the edited content is about a plurality of celebrities, the service provider 10 can provide the user through the customer terminal 20 with the sorted and classified fashion item information worn by each celebrity for each celebrity. .

Alternatively, the service provider 10 may detect a specific part of the edited content that the user is currently watching, based on the reproduction time of the edited content. In addition, any one original content corresponding to the detected specific part may be detected. Further, information on at least one celebrity corresponding to the detected original content and fashion items worn by the celebrity may be provided to the user through the customer terminal 20 .

Hereinafter, with reference to FIG. 6 , the step S306 of detecting at least one fashion item based on the fashion style selected by the user and providing the detected fashion item will be described in more detail.

Meanwhile, as a result of the detection in step S304, in a state in which information on fashion items worn by a celebrity of the currently selected content is provided, the user does not select a search according to the fashion style, or according to the fashion style selected by the user through step S306. In a state in which information on at least one fashion item is provided, the service provider 10 may detect whether one of the currently provided fashion item information is selected by the user (S308). And, if any one fashion item is not selected, the process from step S304 to step S306 may be repeated.

On the other hand, if the user selects one fashion item in step S308, the service provider 10 may ask the user whether to provide information on other items related to the currently selected fashion item (S310). For example, when a specific fashion item is selected, the service provider 10 may provide a menu item related to providing information on other items related to the currently selected fashion item in the form of a pop-up window. Further, according to the user's selection of the menu item, information on another item related to the currently selected fashion item may be provided (S312).

Meanwhile, in step S312, the service provider 10 may detect at least one other item related to the currently selected fashion item in various ways. For example, the service provider 10 may detect another fashion item of the same or similar classification as the currently selected fashion item as an item related to the currently selected fashion item, that is, a related item, according to a preset product classification table such as international product classification. there is. Alternatively, the service provider 10 may search for another fashion item based on currently selected content or a celebrity wearing the currently selected fashion item, and detect information on the searched other fashion item as information on the related item. Alternatively, another fashion item directly searched by the user may be detected as an item related to the currently selected fashion item.

In this way, if another fashion item related to the currently selected fashion item is determined, the service provider 10 may provide information on the determined related item and information on the currently selected fashion item (S312).

Then, the service provider 10 may proceed to step S308 again to detect whether the user has selected one of the currently provided fashion items. If the user selects the fashion style of a specific celebrity again in step S308 without selecting any one fashion item, proceeds to step S306 to provide information on at least one fashion item according to the selected fashion style again. .

However, if the user selects one fashion item in step S308, the service provider 10 proceeds to step S310 again to determine whether to receive information on another fashion item related to the currently selected fashion item, that is, a related item. You can ask the user to confirm again. In addition, if provision of information on the related item is selected, the process proceeds to step S312 again to detect at least one other fashion item related to the currently selected fashion item and provide information on the detected fashion item.

However, if the user has not selected to provide related item information in step S310, the service provider 10 may provide the user with information related to the purchase of the currently selected fashion item (S314).

Here, the information related to purchasing the fashion item may include information of a shopping mall that sells the selected fashion item. In this case, the service provider 10 may search for a shopping mall that sells the selected fashion item, and provide shopping mall information in which at least one searched shopping mall is arranged according to the selling price of the selected fashion item. When a user selects one shopping mall from the provided shopping mall information, a connection to the selected shopping mall and an interface screen of the selected shopping mall may be provided to the customer terminal 20 through link information. Then, the user can purchase the selected fashion item through the interface screen of the connected shopping mall. In response to the purchase, the subject of the shopping mall, that is, the fashion item manufacturer 50 may deliver the fashion item purchased by the user to the user.

Here, the payment of the purchase price according to the purchase of the fashion item may be made through a payment system provided by the shopping platform of the service provider 10 . Accordingly, the service provider 10 may receive payment from the user, preempt a certain amount of commission, and then pay the balance to the subject of the shopping mall, that is, the fashion item manufacturer 50 .

6 is a flowchart illustrating an operation process in which the service provider 10 according to an embodiment of the present invention provides fashion item information according to a fashion style selected by a user.

In step S302 of FIG. 3 , in a state in which information on celebrity fashion items appearing in the selected content and information on the celebrity's fashion style are provided through the service provider 10, the user of the customer terminal 20 selects the celebrity of fashion styles can be selected. Then, the service provider 10 may search for content featuring celebrities having the same fashion style as the selected fashion style (S600). In addition, at least one searched content may be provided to the customer terminal 20 as a response to the selection of the fashion style.

For example, the service provider 10 may search the fashion item information storage unit 120 for fashion item information including fashion style information corresponding to the selected fashion style. In addition, contents corresponding to the searched fashion item information may be retrieved from the contents storage unit 110 . In addition, the retrieved contents may be provided to the customer terminal 20 as contents in which a celebrity having the same fashion style as the fashion style appears. In this case, not only the celebrity of the content selected in step S300 of FIG. 3 but also other content in which other celebrities appear may be searched.

Meanwhile, in a state in which at least one content searched for according to a fashion style is provided, the service provider 10 may receive a user's request for selecting one content. Then, the service provider 10 may detect information on at least one fashion item worn by a celebrity appearing in the selected content (S602). Information on at least one detected fashion item may be provided as a response to a user request for selecting the content. Then, the provided fashion item information may be displayed through an interface screen provided to the customer terminal 20 by the service provider 10 (S604).

Meanwhile, according to the above description, it has been described that the service provider 10 provides the lowest selling price of the fashion item as the price information while providing information on the fashion item including the price information. In this way, to detect the lowest selling price of the fashion item, the service provider 10 may perform a search for the lowest price for each fashion item, and provide the searched lowest selling price as the price information.

FIG. 7 is a flowchart illustrating an operation process in which the service provider 10 provides lowest price information for a fashion item according to an embodiment of the present invention.

In step S300 of FIG. 3 , the service provider 10 may select a fashion item and search shopping malls that sell the selected fashion item when celebrity fashion items appearing in the content selected by the user are detected ( S700). Here, the shopping malls may be shopping malls located in a shopping platform provided by the service provider 10 .

As a result of the search in step S700, if a shopping mall selling any one of the above fashion items is detected, the service provider 10 may perform a lowest price search according to the number of detected shopping malls. That is, if there is only one shopping mall detected as a result of the search in step S700, the service provider 10 may determine the selling price of the fashion item in the detected shopping mall as the lowest selling price and terminate the lowest price search process of FIG. 7. . However, if there are two or more shopping malls detected as a result of the search in step S700, the service provider may search for the sale price of any one fashion item from each of the detected shopping malls (S704). In addition, the lowest price among the searched selling prices of the fashion item may be provided as price information for the one fashion item (S706).

The lowest price search process of FIG. 7 may be performed for each of the fashion items detected by the content selected by the user in step S300 of FIG. 3 . In addition, the lowest selling prices retrieved as a result of the lowest price search performed for each fashion item may be provided as price information of each fashion item.

Meanwhile, according to the foregoing, when a user requests provision of information on a related item in a state in which one of the provided fashion item information is selected (step S312 of FIG. 3 ), the service provider 10 provides other information related to the currently selected fashion item. It has been described that at least one fashion item may be detected and information of the detected fashion item may be provided as information of the related item.

8 is a flowchart illustrating an operation process in which the service provider 10 according to an embodiment of the present invention further provides information on other fashion items related to the currently selected fashion item, as described above.

Referring to FIG. 8 , when the user requests at least one item information related to the currently selected fashion item in step S312 of FIG. 3, the service provider 10 provides a similar item providing method, friend Any one of an item providing method and a designated item providing method may be selected (S800).

In the step S800, when the user selects a similar item providing method, the service provider 10 further searches for at least one other fashion item based on a preset product classification table such as the International Product Classification, and sets the searched fashion item as the related item. It can be detected as a fashion item. Information on the detected fashion item may be provided to the customer terminal 20 as information on the related item (S810).

Here, the similar item may be determined in various ways. For example, the service provider 10 similarly sets at least one other fashion item based on the number of purchases or recommendations of other users who have selected a celebrity appearing in the currently selected content, that is, other users who follow the same celebrity. It can be detected as an item. Alternatively, the service provider 10 may detect a fashion item worn by a celebrity as the similar item in other content in which a celebrity appearing in the currently selected content appears. Alternatively, the service provider 10 may detect a fashion item worn by another celebrity appearing in currently selected content or similar content as the similar item. Alternatively, the service provider 10 may detect a fashion item worn by another celebrity having the same fashion style as the celebrity of the currently selected content as the similar item.

When a similar item is detected, the service provider 10 may provide information on the detected similar item to the customer terminal 20 as information on the related item. Hereinafter, the operation process of the service provider 10 for detecting the similar item and providing information on the detected similar item will be described in more detail with reference to FIGS. 9A to 9D.

Meanwhile, in step S800, if the user selects a friend item providing method, the service provider 10 may detect at least one fashion item as the friend item according to the selection histories of celebrities or other users. can To this end, the service provider 10 may detect other fashion items purchased or recommended by a certain number or more of other users who have purchased or recommended the currently selected fashion item. Alternatively, it is possible to detect, as the friend item, another fashion item that has a history of wearing the currently selected fashion item together with a certain number of celebrities.

For example, the service provider 10 may detect a celebrity wearing a currently selected fashion item and other fashion items worn by the celebrity from each of a plurality of fashion item information corresponding to a plurality of broadcast contents. And, according to the number of times the detected fashion items are overlapped, a 'history of celebrities wearing the currently selected fashion item together' for each of the other detected fashion items may be detected.

In addition, the service provider 10 may provide information on the detected friend item to the customer terminal 20 as information on the related item (S820).

Also, in the step S800, if the user selects a method of providing a designated item, the service provider 10 may provide a search menu through which at least one other fashion item can be searched. For example, the search menu may include a category search function or a keyword search function. Then, through the search menu, the user can directly search for a fashion item that he or she thinks suits the celebrity of the currently selected content, and the searched fashion item can be determined as the designated item. Information on the determined designated item may be provided to the customer terminal 20 as information on the related item (S830).

Meanwhile, FIGS. 9A to 9D are flow charts illustrating an operation process of the service provider 10 that provides fashion items classified as similar types according to product classification as similar items of FIG. 8 as the related items.

Referring first to FIG. 9A , when a fashion item related to the currently selected fashion item is detected according to the similar item method in step S810 of FIG. 8 , the service provider 10 first identifies a celebrity appearing in the currently selected content Other selected users, i.e., other users following the same celebrity may be detected. Also, fashion items purchased or recommended by other detected users may be searched (S910).

Further, the service provider 10 may detect only fashion items classified into the same or similar type according to a predetermined product classification table among the fashion items searched in step S910 (S912). Accordingly, the service provider 10 may detect not only a fashion item of a different type from the currently selected fashion item, but also a fashion item of the same type in step S912.

Meanwhile, if fashion items of the same or similar type as the currently selected fashion item are detected in step S912, the service provider 10 may detect the number of purchased or recommended fashion items (number of purchases, number of recommendations). . In addition, at least one fashion item among the detected fashion items may be determined as the similar item according to the number of purchases or recommendations. Information on the determined similar item may be provided as related item information related to the currently selected fashion item.

Here, the service provider 10 may determine, as the similar items, only fashion items having a purchase number equal to or greater than a predetermined number or a recommendation number equal to or greater than a predetermined number. If there are a plurality of determined similar items, information on the similar items may be provided to the user by arranging them in the order of the number of purchases or the number of recommendations. Alternatively, the service provider 10 may sort the detected fashion items according to the number of purchases or recommendations, and may determine a predetermined number of fashion items as the similar items in the order in which the number of purchases or recommendations is high.

In this case, the service provider 10 may set different weights for the number of purchases and the number of recommendations. For example, the service provider 10 may set a weight so that one purchase number corresponds to a plurality of recommendation numbers. In this case, the service provider 10 may replace the number of purchases of each detected fashion item with the number of recommendations, and may determine similar items by sorting based on the replaced number of recommendations.

Meanwhile, unlike the operation process of FIG. 9A in which the similar item is determined according to the selection history of another user who selected a celebrity of the selected content, the service provider 10 determines the celebrity of the selected content or content similar to the selected content based on the selected content. Of course, the similar items may be determined. Hereinafter, an operation process of determining similar items according to a celebrity of the selected content will be reviewed with reference to FIG. 9B, and an operation process of determining the similar items based on the similar content will be reviewed with reference to FIG. 9C below. do it with

Referring first to FIG. 9B , the service provider 10 according to an embodiment of the present invention may search for other content in which a celebrity appearing in the currently selected content appears (S920). In addition, fashion items worn by the celebrity may be detected from each of the searched contents (S922).

Also, the service provider 10 may detect fashion items classified into the same or similar types according to a preset product classification table among the searched fashion items. In this case, not only a fashion item of a different type from the currently selected fashion item, but also a fashion item of the same type may be detected. Further, the service provider 10 may determine the detected fashion items as related items related to the currently selected fashion item, that is, similar items, and provide information on the fashion items determined as the similar items (S924).

Here, the service provider 10 may determine a similar item to be provided to the user based on the number of sales or recommendation of each fashion item detected as the same or similar type according to a preset product classification table. For example, the service provider 10 may determine only a preset number of fashion items among the fashion items detected according to the product classification table as the similar items according to the order in which the number of sales or the number of recommendations is high. Alternatively, among the fashion items detected according to the product classification table, only fashion items having a number sold or recommended by a certain number or more may be determined as the similar item. To this end, the service provider 10 may set different weights for the number of sales and the number of recommendations.

Meanwhile, referring to FIG. 9C , the service provider 10 according to an embodiment of the present invention may search for content similar to the currently selected content (S930). Here, the similar content may refer to other content of the same type (eg, content having the same broadcasting program name) as the currently selected content. For example, when the selected content is content corresponding to one episode of a miniseries drama consisting of multiple episodes, the similar content may be content corresponding to another episode of the same miniseries drama. Alternatively, in the case of mini-series dramas classified according to seasons, content corresponding to episodes of different seasons may be similar to each other. Alternatively, when a plurality of celebrities appearing as main characters (eg, lead characters) are identical to each other, the content may be similar to the above.

When similar content is searched in step S930, the service provider 10 may detect information on fashion items worn by celebrities appearing in the currently selected content and the searched similar content (S932).

Among the detected fashion items, the service provider 10 may detect fashion items classified into the same or similar type according to a preset product classification table. In this case, not only a fashion item of a different type from the currently selected fashion item, but also a fashion item of the same type may be detected. Further, the service provider 10 may determine the detected fashion items as related items related to the currently selected fashion item, that is, similar items, and provide information on the fashion items determined as the similar items (S934).

Here, the service provider 10 may determine a similar item to be provided to the user based on the number of sales or recommendation of each fashion item detected as the same or similar type according to a preset product classification table. For example, the service provider 10 may determine only a preset number of fashion items among the fashion items detected according to the product classification table as the similar items according to the order in which the number of sales or the number of recommendations is high. Alternatively, among the fashion items detected according to the product classification table, only fashion items having a number sold or recommended by a certain number or more may be determined as the similar item. To this end, the service provider 10 may set different weights for the number of sales and the number of recommendations.

Meanwhile, unlike the above-described FIGS. 9A to 9C , the service provider 10 may of course detect the similar item based on the fashion style of a celebrity wearing the currently selected fashion item. Hereinafter, an operation process of determining a similar item based on the celebrity's fashion style will be described with reference to FIG. 9D.

Referring to FIG. 9D , when selection of any one fashion item is detected in step S308 of FIG. Contents of other celebrities having the same fashion style as the style may be searched (S940).

For example, the service provider 10 may detect fashion style information from fashion item information corresponding to currently selected content in order to search celebrity content having the same fashion style. Further, other fashion item information having a fashion style corresponding to the detected fashion style may be detected, and contents corresponding to the detected fashion item information may be searched. Accordingly, contents of celebrities corresponding to a specific fashion style may be searched.

Meanwhile, if contents of celebrities having the same fashion style are searched for in step S940, the service provider 10 may detect information on fashion items worn by celebrities appearing in the searched contents (S942). For example, the service provider 10 may detect information on fashion items worn by celebrities of the content retrieved in step S940 from the fashion item information corresponding to each of the retrieved contents.

Among the detected fashion items, the service provider 10 may detect fashion items classified into the same or similar type according to a preset product classification table. In this case, not only a fashion item of a different type from the currently selected fashion item, but also a fashion item of the same type may be detected. Further, the service provider 10 may determine the detected fashion items as related items related to the currently selected fashion item, that is, similar items, and provide information on the fashion items determined as the similar items (S944).

Here, the service provider 10 may determine a similar item to be provided to the user based on the number of sales or recommendation of each fashion item detected as the same or similar type according to a preset product classification table. For example, the service provider 10 may determine only a preset number of fashion items among the fashion items detected according to the product classification table as the similar items according to the order in which the number of sales or the number of recommendations is high. Alternatively, among the fashion items detected according to the product classification table, only fashion items having a number sold or recommended by a certain number or more may be determined as the similar item. To this end, the service provider 10 may set different weights for the number of sales and the number of recommendations.

Meanwhile, according to the above description, as a result of the determination in step S308 of FIG. 3, in a state in which any one fashion item is selected, at least one related item is further detected, the service provider 10 determines not only the currently selected fashion item but also the currently selected fashion item. It has been mentioned that fitting contents for detected related items can be provided. 10A and 10B are flowcharts illustrating the operation process of the service provider 10 providing such fitting content.

On the other hand, it may be realistically difficult to provide fitting content for all products sold. Accordingly, the service provider 10 groups similar fashion items of the same kind into one item group, selects one of the fashion items of the same group as a representative item, and selects the fitting content of the selected representative item as the fitting content. may be provided. Here, the similar fashion items of the same kind may be fashion items having the same manufacturer and the same type of fashion items, but different additional shapes or colors.

Such an item group may be determined by the fashion item manufacturer 50 that manufactures each fashion item or by the operator of the shopping mall, and the representative item of the item group may also be determined by the fashion item manufacturer 50 or the operator of the shopping mall.

First, FIG. 10A illustrates an example in which the fitting content is provided when at least one related item detected according to a similar item detection method is detected.

Referring to FIG. 10A , the service provider 10 may search for a representative item of an item group including at least one similar item determined in step S810 of FIG. 8 (S1000). In addition, content of a celebrity wearing the determined similar or representative item may be searched (S1002). Alternatively, the service provider 10 may retrieve an image of a fitting model wearing the determined similar or representative item from the fitting image storage unit 113 .

Here, the image of the fitting model may be an image in which a fitting model similar to a body size input by the user in advance wears the determined similar or representative item.

In addition, content of a searched celebrity or an image of a fitting model may be provided as the fitting content (S1004).

Meanwhile, as described above, a fashion item of the same type as well as another type of fashion item similar to the currently selected fashion item may be determined as a similar item. Accordingly, the user can select and purchase another fashion item provided through the similar item instead of the currently selected fashion item. That is, when the fashion item selected by the user through content is a hat, the user can select and purchase another hat provided as the similar item instead of a hat worn by a celebrity appearing in the selected content.

Accordingly, in FIG. 10A , if the fashion item determined as a similar item is of the same type as the currently selected fashion item, the service provider 10 displays content of a celebrity wearing the similar item or an image of a fitting model wearing the similar item as the fitting model. content can be provided. In this case, content of a celebrity wearing a representative item of an item group including similar items or an image of a fitting model wearing the representative item may be provided as the fitting content.

However, if the similar item is not the same type of fashion item as the currently selected fashion item, the service provider 10 may search celebrity content including both the similar item and the currently selected fashion item or search for a fitting model image. can In addition, content of a searched celebrity or an image of a fitting model may be provided as the fitting content. That is, in the case of fitting content for a similar item provided in FIG. 10A , the service provider 10 converts contents including the similar item into fitting content according to whether the similar item is of the same type or a different type from the currently selected fashion item. Alternatively, contents including both the similar item and the currently selected fashion item may be provided as fitting contents.

Meanwhile, the friend item detected in step S820 of FIG. 8 or the specified item designated by the user in step S830 may be a different type of item from the currently selected fashion item. Accordingly, the service provider 10 may provide content of a celebrity wearing any one of a friend item or a user-designated item and a currently selected fashion item as fitting content. FIG. 10B illustrates an operation process of providing fitting contents for the determined related item when a related item for a currently selected fashion item is determined according to a friend item or a user designation.

Referring to FIG. 10B , the service provider 10 may search for a representative item of an item group including the friend item detected in step S820 of FIG. 8 . Alternatively, a representative item of an item group including a designated item designated by the user in step S830 may be searched (S1050).

In addition, the service provider 10 may search contents of a celebrity wearing both the friend item (or representative item) or designated item (or representative item) and the currently selected fashion item (S1052). Alternatively, the service provider 10 may retrieve an image of a fitting model wearing both the friend item (or representative item) or designated item (or representative item) and the currently selected fashion item from the fitting image storage unit 113 . In addition, content of a searched celebrity or an image of a fitting model may be provided as the fitting content (S1054).

Here, the image of the fitting model may be an image in which a fitting model similar to a body size input by the user in advance wears the friend item (or representative item) or designated item (or representative item).

Meanwhile, in the case of a designated item determined by user designation, the searched fitting content may be posted to other users according to the user's selection. In this case, the posted fitting content may include currently selected content and information on a specific celebrity appearing in the content.

That is, the user can select one of fashion items worn by a specific celebrity appearing in specific content and directly select at least one fashion item (designated item) through the user designation method. In addition, at least one selected designated item and fitting content according to the fashion item may be posted together with the information of the specific celebrity. Therefore, the user can directly coordinate the fashion of the specific celebrity using fashion items appearing in various contents, and can post to other users along with fitting contents for the coordinated fashion items.

In this case, the posted user's coordination, that is, customized coordination for a specific celebrity, may be posted to other users, and the other users may receive evaluation information (for example, recommendation information such as 'Like'). can be entered. In this case, the subject of the service provider 10 may provide a service in which user-customized coordination for which the number of recommendations exceeds a certain number is delivered to the specific celebrity through an entertainment company of the specific celebrity.

Meanwhile, in another embodiment of the present invention, the service provider 10 may receive information about a specific celebrity preferred by the user when the user signs up as a member. In addition, a specific celebrity input by the user may be registered as a preferred celebrity of the user. In addition, when the user logs in through the interface provided by the service provider 10, the latest information related to the fashion of celebrities preferred by the user can be provided.

FIG. 11 is a flowchart illustrating an operation process in which the service provider 10 according to an embodiment of the present invention receives the latest fashion information on a pre-registered celebrity in this case.

Referring to FIG. 11 , when a user logs in to the fashion item sales system according to an embodiment of the present invention through an interface screen provided by the service provider 10, the user's pre-registered preference Celebrity information may be detected (S1100). In addition, the service provider 10 may search for content in which the preferred celebrity appears from the content storage unit 110 . Among the retrieved contents, the most recently stored contents, that is, the latest contents may be searched (S1102).

In addition, the service provider 10 may search fashion item information corresponding to the searched latest content. Further, based on the searched fashion item information, information on fashion items and fashion style worn by the celebrity appearing in the latest content may be detected (S1104). In response to the user's login, an interface screen including the latest contents retrieved in step S1102 and information retrieved in step S1104 may be provided to the customer terminal 20 (S1106).

Therefore, when new content about the preferred celebrity is provided from the content provider 30 and fashion item information on the provided content is provided from the information provider 40, the user enters the fashion item sales system according to an embodiment of the present invention. Only by logging in, information on the latest content on the preferred celebrity and fashion items worn by the preferred celebrity can be provided. That is, the user may be provided with the latest fashion information on the preferred celebrity, as if subscribing to fashion information.

Meanwhile, in the above description, a configuration in which a user selects broadcast content provided from the content provider 30 or edited content generated through secondary authoring and fashion item information matching the selected content is provided has been described. However, it goes without saying that the present invention is not limited thereto. For example, of course, the broadcast content or edited content may be a still image (eg, snapshot) of a specific celebrity provided according to an embodiment of the present invention. In this case, the snapshot or still image may be used in a manner similar to that of the content (broadcast content and edited content).

Meanwhile, a service provider constituting a fashion item sales system according to an embodiment of the present invention, in addition to the configuration described in FIG. 2A, analyzes information provision history analysis according to history information according to fashion item information provided from a settlement unit and information provider for settlement. Wealth may be further included.

12 is a block diagram showing the configuration of the service provider 11 according to an embodiment of the present invention further including a settlement unit and an information provision history analysis unit.

Referring to FIG. 12, the service provider 11 according to an embodiment of the present invention includes the communication unit 12, content search unit 13, fashion item information detection unit 14, and recommended item search unit shown in FIG. 2A. (15), the storage unit 100 and the shopping platform 16, as well as a settlement unit 17 that provides functions related to payment of expenses such as fees may be further included. In addition, based on the fashion item information received from each of a plurality of information providers, it may further include an information provision history analyzer 18 capable of analyzing fashion item preferences of each information provision.

First, the settlement unit 17 may settle fees according to information on fashion items provided by each information provider 40 . For example, the settlement unit 17 may calculate a scheduled deposit amount to the information provider 40 according to the settlement result. And, when the subject of the information provider 40, for example, the stylist or the subject of the service provider 11, that is, the operator of the service provider 11 requests, the status of providing fashion item information according to the requested period and related fees accordingly. Information (e.g. total amount of payment, etc.) can be calculated. And the calculated information can be provided as a response to the request. Accordingly, when there is a request from the stylist, information such as fee status information or expected deposit amount may be provided from the service provider 11 and transmitted to the information provider 40, for example, the stylist's terminal.

To this end, the settlement unit 17 may include a settlement management unit 701, an inflow sales analysis unit 702, and an authentication and payment processing unit 703. Here, as described above, the inflow sales analyzer 702 receives a settlement status request from the requested subject (eg, information provider 40 subject - stylist), subject to payment of fees/expenses corresponding to the received request. items can be analyzed.

In this case, the settlement status request may include information about a period to be settled, that is, a settlement period, and the inflow sales analyzer 702 provides fashion item information or information about content provided to the service provider 11 during the settlement period. can be searched for. That is, when a settlement status request is received from the specific information provider 40, the inflow sales analyzer 702 may search for fashion item information provided by the specific information provider 40 during a designated settlement period.

Alternatively, when a settlement status request is received from the content provider 30, the inflow sales analyzer 702 may retrieve content information provided from the content provider 30 during a specified settlement period. Alternatively, when a settlement status request is received from the fashion item manufacturer 50, the inflow sales analyzer 702 may retrieve fashion item information registered from the fashion item manufacturer 50 during a specified settlement period. In this case, the inflow sales analyzer 702 may further detect information on fashion items that have been traded among the registered fashion item information.

Meanwhile, when fashion item information or contents during the settlement period retrieved by the inflow sales analyzer 702 are retrieved, the settlement management unit 701 may generate settlement information based on the searched fashion item information or contents. Here, the settlement information may be information on total expenses or total fees paid or paid during the settlement period. That is, when a settlement status request is received from a specific information provider 40, the settlement management unit 701 calculates a commission based on the fashion item information provided by the specific information provider 40 during a designated settlement period, and calculates the commission. Information on can be generated as the settlement information.

Alternatively, when a settlement status request is received from the content provider 30, the settlement management unit 701 calculates the content usage fee based on the content provided by the content provider 30 during the specified settlement period, and information on the calculated content usage fee. Can be generated as the settlement information. Alternatively, when a settlement status request is received from the fashion item manufacturer 50, the settlement management unit 701 sells sold fashion items among fashion items corresponding to the fashion item information registered by the fashion item manufacturer 50. A payment price may be calculated based on the price, and information on the calculated payment price may be generated as the settlement information.

Then, the settlement unit 17 provides the generated settlement information to the control unit 1100 of the service provider 11, and the control unit 1100 calculates the settlement in response to the settlement status request received through the communication unit 12. information can be transmitted.

Meanwhile, the settlement unit 17 may proceed with a payment process related to the settled cost or fee when a preset condition is satisfied. Here, the preset condition is a preset cost or fee payment condition, and may be an expiration date of a preset deadline. For this payment process, the settlement unit 17 may include at least one authentication function and an authentication and payment process unit 703 that provides at least one payment function. In addition, the authentication function and the payment function may be a function of providing user authentication and payment through a preset authentication server or payment server. In this case, the authentication and payment process unit 703, through the communication unit 12 It may include a function of accessing a set authentication server or payment server.

FIG. 13 is a flowchart illustrating a process in which costs and commissions are settled through the settlement unit 17 in the service provider 11 of the fashion item sales system according to the embodiment of the present invention shown in FIG. 12 .

Referring to FIG. 13 , first, fashion item information may be provided to the service provider 11 from the information provider 40 (1300). Then, the service provider 11 requests broadcasting content corresponding to the fashion item information received from the information provider 40 from the broadcasting station 32 (1302), or sends a request to the online news company 31 for broadcast content corresponding to the fashion item information. Information on photo articles and sources may be requested (S1301). Then, a photo article and source information may be received from at least one of the online news company 31 and the broadcasting station 32 (1311) or a broadcast content price may be received (1312).

In this way, when a photo article and source information corresponding to a fashion item provided from the information provider 40 or broadcast content is received, the controller 1100 determines whether the received photo article and source information or the received broadcast content, It is possible to detect whether or not the information on the provided fashion item matches (1320). For example, the controller 1100 may determine whether the received photo article and source, or the broadcasting content match the fashion item-related information received from the information provider 40 . For example, the control unit 1100 may determine the match based on the received photo article and source or tag information included in the received broadcast content.

Alternatively, the controller 1100 may detect the fashion item manufacturer 50 that provides the fashion item from information on the fashion item provided from the information provider 40 . Further, by accessing the detected fashion item manufacturer 50 , information on a fashion item provided from the fashion item manufacturer 50 may be acquired. Further, by comparing and analyzing the fashion item provided by the information provider 40 and the fashion item provided from the fashion item manufacturer 50, it is possible to determine whether the information on the fashion item provided by the information provider 40 is correct.

Through this comparative analysis, the service provider 11 may further include an image recognition unit (not shown). In this case, the controller 1100 compares and analyzes the image of the fashion item provided by the information provider 40 and the image of the fashion item provided by the fashion item manufacturer 50 to determine whether they are the same fashion item. . In addition, when using the image recognition unit in this way, the control unit 1100 compares and analyzes the received image of the fashion item detected from the photo article and source or broadcasting content with the image of the fashion item provided from the fashion item manufacturer 50, Matching whether the photo article and source information provided from the online news company 31 or the fashion item included in the broadcast content provided from the broadcasting station 32 is the same as the fashion item provided by the information provider 40 can do.

Further, if the information on the fashion item provided by the information provider 40 is correct, the service provider 11 may request the fashion item manufacturer 50 to register the fashion item provided by the information provider 40 on the shopping platform ( 1350). Then, the fashion item manufacturer 50 registers the information of the fashion item for which the registration request has been received in the online shopping mall operated by the fashion item manufacturer 50, and sells the fashion item for which the registration request has been received to the online shopping mall. can be updated (1351).

When the registration of the fashion item, that is, the product, is completed, the fashion item manufacturer 50 may transmit information indicating that the product registration has been completed to the service provider 11 . Then, the fashion item provided by the information provider 40 may be sold through the shopping platform provided by the service provider 11 .

Meanwhile, when the information as a result of the information matching 1320 is not matched, the controller 1100 may request the information provider 40 to check information on the fashion item again. And, only when the correct fashion item information is received, the next process, that is, the settlement process may proceed.

First, in the case of the broadcasting station 32, the broadcasting station 32 transmits information on exposure details of broadcast content provided from the broadcasting station 32 during a specified settlement period to the service provider 11 if a predetermined condition (eg, settlement period expiration) is met. ) can be requested (1330). Then, the service provider 11 may transmit broadcast content exposure history information provided from the corresponding broadcasting station 32 in response to the broadcast content exposure history request (1331). When the broadcasting station 32 requests settlement of content usage fees according to the details of exposure of the broadcasting content (1332), when a predetermined settlement condition (eg, settlement deadline expiration, etc.) is satisfied, content The usage fee can be settled (1333). In this case, the settlement unit 17 may settle the requested content usage fee through the authentication and payment processing unit 703 .

Meanwhile, the settlement process may include settlement of fees for the information provider 40 . In this case, the service provider 11, as a result of the information matching in step 1320, when the fashion item information provided by the information provider 40 is correct, lists the correct fashion item information provided by the information provider 40 during the preset settlement period. , that is, a matching matching list may be provided to the information provider 40 (1340). In this case, the matching list may be provided as a response to a request of the information provider 40 . Also, when the matching list is received, the information provider 40 may display a screen including contents of the matching list on a display unit such as a display unit.

Then, the information provider 40 may request payment of a fee from the service provider 11 based on the provided matching list (1341). Then, the service provider 11 may settle the fee requested from the information provider 40 based on whether settlement conditions related to fee payment (eg, settlement period) are met (1342).

Meanwhile, the settlement process may include settlement of the payment to be paid to the fashion item manufacturer 50 . For such settlement, the fashion item manufacturer 50 may request the service provider 11 for sales details of products sold through the online shopping mall operated by the service provider 11 (1352). Then, in response to the sales details request, the service provider 11 may transmit a list of products sold during a predetermined period in the online shopping mall operated by the fashion item manufacturer 50, that is, a sales list (1353). When the fashion item manufacturer 50 requests settlement (1354), settlement according to the settlement request of the fashion item manufacturer 50 may be performed based on whether a predetermined settlement condition (eg, settlement period expiration) is met. can (1355). In this case, the service provider 11 may pay the settlement price excluding the fee designated for each product through the settlement unit 17 (eg, the authentication and payment processing unit 703) as a settlement for the settlement request.

Meanwhile, it has been mentioned that the service provider 11 according to an embodiment of the present invention may further include an information provision history analyzer 18 that analyzes history information according to fashion item information provided from the information provider. In addition, the control unit 1100 may determine a preferred fashion style according to content or celebrities for each of a plurality of information providers, based on the analysis result of the information provision history analysis unit 18, and upon request of the information provider In this case, a service of suggesting a fashion item according to a preferred fashion style may be provided.

14 is a flowchart illustrating an operation process in which the service provider 11 of the fashion item sales system according to the embodiment of the present invention provides at least one fashion item as a suggested item according to the information provision history of the information provider.

Referring to FIG. 14 , the control unit 1100 of the service provider 11 first selects fashion items styled by each information provider for each information provider providing fashion item information, among related celebrities and contents appearing in the celebrities. It can be grouped according to at least one (S1400).

For example, for each information provider, the controller 1100 may group information on fashion items styled by the information provider for a specific celebrity based on the specific celebrity. Alternatively, for each information provider, information on fashion items styled by the information provider for a specific type of content may be grouped based on the content type.

Here, the type of content may be classified in various ways. For example, in the case of broadcast content, the genre of broadcast content may be the type of content. Alternatively, in the case of content such as newspaper articles, a preset category (eg, clothing classification category 500 of FIG. 5) may be the type of content. Therefore, information on fashion items provided can be grouped according to the genre of broadcast content in which a celebrity appeared or the place where the celebrity appeared (eg, airport (airport fashion), etc.) or the contents in which the celebrity appeared (eg, news, stage, etc.) can

In addition, the controller 1100 may match the fashion item information grouped according to the celebrity or content to each other according to common information. Accordingly, in the step S1400, the controller 1100 may create a database including fashion item information matched to a celebrity and contents appearing in the celebrity for each information provider.

Then, the controller 1100 may analyze characteristics of each of the grouped fashion items (S1402). For example, the controller 1100 may detect celebrities styled by the information provider for each information provider based on the database, and detect fashion items styled by the information provider for each celebrity. Further, fashion style information of each fashion item styled for each celebrity may be detected. Alternatively, the controller 1100 may detect contents featuring celebrities styled by the information provider for each information provider based on the database, and detect fashion items styled by the information provider for each content. . Further, fashion style information of each fashion item styled for each content may be detected.

When the characteristics of the fashion items grouped according to celebrities or content types are detected, the controller 1100 may analyze a dominant fashion style for each group based on the detected characteristics (S1404). In this case, the controller 1100 may detect a fashion style occupying the greatest weight for each group from fashion style information on fashion items of each group corresponding to a specific information provider. That is, it is possible to detect a fashion style (dominant fashion style) most styled by the specific information provider for each celebrity or for each type of content in which the celebrity appears.

In this way, the control unit 1100 can detect a fashion style that the specific information provider prefers for a specific celebrity or specific content type by detecting a dominant fashion style for a specific celebrity or specific content type. . And, since the step S1404 is performed for each information provider, information on a preferred fashion style for each information provider, each celebrity, and each type of content can be analyzed.

In a state in which fashion style information preferred for each information provider, celebrity, or type of content is analyzed, the controller 1100 can detect whether a fashion item proposal request has been received (S1406). Further, when a fashion item proposal request is received, a fashion style for each group corresponding to an information provider who has transmitted the fashion item proposal request may be detected (S1408).

For example, an information provider (hereinafter referred to as a specific information provider) may request a fashion item suggestion according to an input of a user, for example, a stylist. In this case, the fashion item proposal request may include information about a celebrity who will wear the fashion item or a type of content in which the celebrity who will wear the fashion item will appear. Then, in step S1408, the controller 1100 may detect at least one group corresponding to the specific information provider based on at least one of the information included in the fashion item proposal request, that is, a celebrity and a type of content ( S1408). And at least one fashion style preferred by the specific information provider may be detected from at least one detected group (S1410).

Also, among the pre-stored fashion item information, fashion item information matching the at least one fashion style detected in step S1410 may be detected. Here, the pre-stored fashion item information may be fashion item information previously provided from a plurality of fashion item manufacturers 50 for advertisement purposes or fashion item information registered in at least one online shopping mall. Further, the controller 1100 may transmit the detected fashion item information to the specific information provider as suggested item information according to the fashion item suggestion request (S1412). Then, the specific information provider may display the received suggested item information on the display unit.

Accordingly, a user (eg, a stylist) of the specific information provider may receive the suggested item information and perform celebrity fashion styling based on the provided suggested item information. When the fashion styling is completed, the specific information provider may transmit information about the celebrity who performed the fashion styling, contents appearing in the celebrity, and information on fashion items worn by the celebrity to the service provider 11 .

Meanwhile, FIG. 15 is an exemplary view showing an example of a screen of an information provider 1500 requesting a fashion item suggestion from a service provider according to an embodiment of the present invention and displaying information on the suggested fashion item in response to the request. .

First, (a) and (b) of FIG. 15 show the display screen of the information provider 40 receiving information for requesting a fashion item proposal from the service provider 11 when the information provider 40 is a mobile terminal. examples are shown.

In this case, as shown in (a) of FIG. 15 , the control unit of the information provider 40 may display a list 1510 of celebrities (celebrities) pre-registered in the information provider 40 . Here, a graphic object (for example, a star shape) may be further displayed so that celebrities whose fashion styling is performed more than a certain number of times can be distinguished from celebrities who have not. In addition, if one celebrity 1511 is selected by the user (1531), a fashion item proposal request including information on the celebrity 1511 selected by the user may be generated.

Similarly, as shown in (b) of FIG. 15, the control unit of the information provider 40 may display a list 1520 of preset different content types. Here, when fashion styling of a celebrity appearing in a specific type of content more than a certain number of times is performed, a graphic object (eg, a star shape) may be further displayed so that the type of the specific content and other content types can be distinguished. In addition, if one content type 1521 is selected by the user (1532), a fashion item proposal request including information on the content type 1521 selected by the user may be generated.

On the other hand, according to the selection of the information provider 40, a fashion item proposal request including only the information of a specific celebrity selected by (a) of FIG. 15 or the type of specific content selected by (b) of FIG. 15 is generated. It can be. In this case, the information provider 40 can make the fashion item proposal request only through either one of the screen displayed in FIG. 15(a) and the screen displayed in FIG. 15(a).

However, according to the selection of the information provider 40, a fashion item proposal request including both information about a specific celebrity and the type of specific content may be generated. In this case, the information provider 40 displays either the screen displayed in (a) of FIG. 15 or the screen displayed in (b) of FIG. 15 first, and then displays the other one, so that the specific celebrity Both the information of and the type of specific content can be selected by the user (eg, stylist). In this case, a request for suggesting a fashion item including information on a specific selected celebrity and a specific type of content may be transmitted to the service provider 11 .

Meanwhile, (c) and (d) of FIG. 15 illustrate an example in which suggested item information received from the service provider 11 is displayed in response to the transmitted fashion item suggestion request.

Referring first to FIG. 15(c), FIG. 15(c) illustrates an example in which information on a plurality of fashion items is provided as suggested item information. In this case, the suggested item information may include at least one of celebrity information included in the fashion item suggestion request and information on the type of selected content (1550), and information on a plurality of suggested fashion items (1570). ) can be displayed. In this case, the suggested plurality of fashion items are based on information styled in the past by the user of the information provider 40, the fashion style of fashion items styled for the currently selected celebrity (DDD), and the type of currently selected content (romance ) may be fashion items determined based on at least one of fashion styles of fashion items styled by celebrities. In addition, any one of the plurality of suggested fashion items may be displayed (1560) according to the selection of the user (eg, stylist) of the information provider 40.

Meanwhile, in a state in which information 1560 related to any one of the plurality of suggested fashion items is displayed, the control unit of the information provider 40 selects one of the suggested fashion items according to the user's (eg, stylist's) selection. details can be displayed. 15(d) shows a screen on which detailed information on one of the suggested fashion items is displayed.

Referring to (d) of FIG. 15 , the controller of the information provider 40 may display information on the brand of any one of the suggested fashion items through the detailed information display area 1580 . Also, images of the one fashion item photographed at different angles or different wearing images in which at least one model wears the one fashion item may be displayed.

For example, the control unit of the information provider 40 receives a user's (eg, stylist's) preset input, for example, a drag touch, a flick touch, or a swipe touch, while the detailed information display area 1580 is displayed. When an input such as the like is applied, images captured at different angles or different wearing images may be displayed.

In addition, the information on the suggested fashion item may further include information on a derivative product of the one suggested fashion item. That is, if there is a derivative product identical to any one of the proposed fashion items, for example, a product having a different color, the information on the proposed fashion item further includes an image of the derivative product, such as an image of the derivative product. or information accessible to the derivative product, for example, web page information (eg, URL information) related to the derivative product. Further, information on the derivative product, for example, information on the suggested fashion item having a different color may be further displayed based on an input to the derivative product selection area 1590 .

That is, the suggested item information provides not only fashion items according to a fashion style preferred by a specific information provider according to a specific celebrity or the type of specific content, but also information on derivative products similar thereto to the specific information provider. , more information on preferred fashion items may be provided to the user of the information provider 40 who has requested the fashion item suggestion.

Meanwhile, in the above description, the service provider provides overall services of matching content and fashion item information, grouping the matched fashion item information and content information, and generating a database including the grouped fashion item information and content information. Although described above, it goes without saying that the service provider may be configured in a dual state in which a function related to service management and a function to provide a service related to content are separated from each other. In this case, among the functions of the service provider according to the embodiment of the present invention, the function of providing a service related to the content may be implemented as a service providing unit, and the function related to the service management is provided separately from the service providing unit. It can be implemented as a management unit.

16 is a block diagram showing the configuration of the service provider 12 according to an embodiment of the present invention, when the service provider 12 has a dual configuration of a service provider 1610 and a management unit 1600. It is also

Referring to FIG. 16, first, the service providing unit 1610, similar to the configuration of the service provider 10 described in FIG. A shopping platform, and a storage unit including a content storage unit and a fashion item information storage unit may be provided. In addition, the service providing unit 1610 may further include a settlement unit and an information provision history analysis unit, as in the configuration of the service provider 11 described above with reference to FIG. 12 . That is, the service provider 1610 may have a configuration similar to that of the service provider 10 or 11 described with reference to FIGS. 1B and 12 .

Meanwhile, the management unit 1600 is connected to the service provider 1610 and can perform the function of an interface connected to the preset management entity.

For example, the management unit 1600 is an information matching manager that matches fashion item information provided from the information provider 40 with content provided from the content provider 30 (terminal or information matching manager application of the information matching management entity). and a matching unit 1601 performing interfacing. In addition, a content processing unit 1604 may be provided for interfacing with a content processing manager (a terminal or content processing application of a content processing subject) that edits and processes content to provide edited content. In addition, it includes a grouping unit 1602 and a DB creation unit 1603 that interface with a product manager (terminal or product management application of a product management entity) that manages information on each fashion item provided from the fashion item manufacturer 50. can do. Here, the grouping unit 1602 may group fashion item information according to characteristics of each fashion item provided through the interface with the product manager, for example, fashion style, and the DB creation unit 1603 may group the fashion item information. In operation 1602, a database according to grouped fashion item information may be created.

Meanwhile, the work execution result of each component of the management unit 1600 may be provided to the service providing unit 1610 . Further, the service providing unit 1610 may provide a fashion item selling service according to an embodiment of the present invention based on the results of the operation performed by the management unit 1600 . For example, the service providing unit 1610 may provide fashion item information matched to the selected specific content as a response to the selection of the specific content, according to the matching result of the matching unit 1601 . In addition, the content processed through the content processing unit 1604 may be stored in the edited content storage unit of the service providing unit 1610 and provided according to the customer's selection. In addition, the database created through the grouping unit 1602 and the DB creation unit 1603 is stored in the storage unit of the service providing unit 1610 to provide a search service for fashion item information according to requests from other connected components. there is.

In addition, the management unit 1600 may further include a customer management unit 1605 that manages customer information. A customer of the customer management unit 1605 may be at least one other component of a fashion item sales system associated with the service provider 12 . That is, information on at least one of the fashion item manufacturer 50, information provider 40, content provider 30, trademark holder 60, and consumer 20 may be stored in the customer management unit 1605, and the customer It can be managed by the management unit 1605. In addition, customer information managed by the customer management unit 1605 may be provided to the settlement unit of the service providing unit 1610 for settlement service.

Meanwhile, the management unit 1600 may be configured to be separable from the service providing unit 1610. For example, the management unit 1600 and the service providing unit 1610 are separated from each other and may be implemented as an independently driven computer system. In this case, the management unit 1600 and the service providing unit 1610 may be connected to each other through a preset communication connection method. In this case, the management unit 1600 and the service providing unit 1610 may be connected to each other only when necessary to provide a fashion item sales service according to an embodiment of the present invention.

The above-described present invention can be implemented as computer readable code on a medium on which a program is recorded. The computer-readable medium includes all types of recording devices in which data that can be read by a computer system is stored. Examples of computer-readable media include Hard Disk Drive (HDD), Solid State Disk (SSD), Silicon Disk Drive (SDD), ROM, RAM, CD-ROM, magnetic tape, floppy disk, optical data storage device, etc. , and also includes those implemented in the form of a carrier wave (eg, transmission over the Internet).

Therefore, the above detailed description should not be construed as limiting in all respects and should be considered as illustrative. The scope of the present invention should be determined by reasonable interpretation of the appended claims, and all changes within the equivalent scope of the present invention are included in the scope of the present invention.

10: service provider 20: customer terminal
30: content provider 40: information provider
50: Fashion item manufacturer
110: storage unit 111: broadcast content storage unit
112: Editing content storage unit 113: Fitting image storage unit
120: fashion item storage unit 12: communication unit
13: content search unit 14: fashion item information detection unit
15: recommended item search unit 16: shopping platform

Claims (17)

a content provider server that provides broadcast content related to a specific celebrity;
an information providing terminal of an information provider providing fashion item information related to fashion items worn by the specific celebrity in the broadcasting content provided through the content provider server;
a fashion item manufacturer server providing an online shopping mall selling fashion items worn by the specific celebrity; and,
A service provider server connected to an online shopping mall operated by at least one fashion item manufacturer and providing a shopping brokerage service for fashion items related to the specific celebrity between a customer terminal and the online shopping mall;
The service provider server,
A search service for broadcast content provided from the content provider server and edited content created by editing the broadcast content is provided to the customer terminal, and when one of the searched content is selected, fashion item information matching the selected content is provided. and providing detailed information on at least one fashion item worn by at least one celebrity related to the selected content to the customer terminal in response to selection of the content.
The method of claim 1, wherein the fashion item details,
The fashion item sales system comprising a name of the fashion item, a fashion item manufacturer that manufactures the fashion item, price information of the fashion item, and information of an online shopping mall selling the fashion item.
The method of claim 1, wherein the fashion item information,
As information input from a stylist who styles the fashion of a specific celebrity appearing in specific broadcast content with fashion items affiliated or sponsored by at least one fashion item manufacturer,
Information of the specific broadcast content, information of celebrities appearing in the specific broadcast content, information on at least one fashion item worn by the celebrity appearing in the specific broadcast content, and fashion style of the celebrity appearing in the specific broadcast content A fashion item sales system characterized in that the information includes information about.
The method of claim 3, wherein the service provider server,
and providing a search service for the broadcast content and the edited content based on a celebrity appearing in the specific broadcast content or a fashion style of the celebrity.
The method of claim 1, wherein the fashion item information,
The fashion item sales system, characterized in that the information input to the information providing terminal from a public relations agency server providing an exhibition space for fashion items affiliated or sponsored by the fashion item manufacturer.
The method of claim 1, wherein the service provider server,
If any one fashion item is selected from among the at least one fashion item information provided to the customer terminal, based on the fashion item selection history of another user who selected the selected content or a celebrity related to the selected content or a preset product classification A fashion item sales system comprising determining at least one other fashion item as a related item and further providing information on the determined related item.
The method of claim 6, wherein the service provider server,
Search for other fashion items purchased or recommended by another user who has selected the selected content or a celebrity related to the selected content, and detect and detect fashion items of the same or similar type among the searched other fashion items according to a preset product classification and determining at least some of the fashion items as the related items.
The method of claim 6, wherein the service provider server,
Searching for at least one other content in which a celebrity related to the selected content appears, detecting other fashion items worn by a celebrity related to the selected content from the searched at least one other content, and at least some of the detected other fashion items. A fashion item sales system, characterized in that for determining as the related item.
According to claim 6,
The service provider server,
At least one other content similar to the selected content is searched for, other fashion items worn by other celebrities appearing in the selected content and the searched at least one other content are detected, and at least some of the detected other fashion items are retrieved. Determined by related items,
At least one other content similar to the selected content,
A fashion item sales system, characterized in that, other content featuring the same celebrity as the celebrity appearing in the selected content or other content having the same content name as the selected content.
The method of claim 6, wherein the service provider server,
A fashion style of a celebrity related to the selected content is detected from the fashion item information corresponding to the selected content, and other fashion items worn by other celebrities having the same fashion style as the detected fashion style are detected, and the other fashion items are detected. and determining at least a part of them as the related item.
According to claim 6,
The service provider server,
Other types of fashion items purchased or recommended by other users who have selected the selected content or a celebrity related to the selected content, or other types in which a certain number or more of the celebrities wearing the selected fashion item have worn together with the selected fashion item. Determines the fashion item of as the related item,
The history of wearing the selected fashion item together with the celebrities wearing the selected fashion item,
Fashion item sales system characterized in that the fashion item sales system is detected according to a result of comparing and analyzing celebrities and fashion items worn by the detected celebrities from each of a plurality of fashion item information corresponding to a plurality of broadcast contents stored in the service provider.
The method of claim 6, wherein the service provider server,
When the related item is determined, content featuring a selected fashion item and a celebrity wearing at least one of the related item is searched for, and the searched content is used as fitting content for the selected fashion item and the related item, and the customer A fashion item sales system characterized in that it is provided to the terminal.
The method of claim 1, wherein the service provider server,
When a pre-registered user logs in through the customer terminal, the latest content corresponding to the preferred celebrity pre-registered by the user is searched, fashion item information corresponding to the retrieved latest content is searched, and the retrieved latest content and the latest content are searched for. and providing corresponding fashion item information to the customer terminal in response to the log-in.
The method of claim 1, wherein the service provider server,
Based on the history of fashion item information provided from the information providing terminal, the information provider operating the information providing terminal further comprises an information providing history analyzer for analyzing a preferred fashion style for each celebrity or content type. fashion item sales system.
The method of claim 14, wherein the information provision history analysis unit,
The fashion item information provided from the information providing terminal is grouped according to at least one of celebrity and content type, fashion style information of the fashion item information of each group is detected, and each group is classified based on the detected fashion style ratio of each group. A fashion item sales system characterized by detecting a dominant fashion style for each group.
The method of claim 14, wherein the service provider server,
When a fashion item proposal request including at least one of a specific celebrity and a specific content type is received from the information providing terminal, at least according to the information provider's preferred fashion style analyzed based on the specific celebrity and specific content type. A fashion item sales system characterized in that providing information on one fashion item as a response to the fashion item suggestion request.
In the fashion item sales method of selling a fashion item of a specific celebrity appearing in specific broadcast content,
receiving, by a service provider server providing the fashion item sales service, broadcast content related to the specific celebrity from a content provider server;
receiving, by the service provider server, fashion item information related to fashion items worn by the specific celebrity in the broadcast content from at least one information providing terminal;
providing, by the service provider server, a search service for the broadcast contents and edited contents generated by editing the broadcast contents to connected customer terminals;
detecting, by the service provider server, fashion item information corresponding to any one of contents searched through the search service;
The service provider server, in response to selection of any one of the searched contents, provides detailed information related to the selected contents and information on fashion items worn by celebrities appearing in the selected contents from the detected fashion item information. extracting and providing it to the customer terminal; and,
When any one of the information on the provided fashion items is selected, the service provider server connects one of the online shopping malls that sell the selected fashion item to the customer terminal among online shopping malls located in a shopping platform provided by the service provider server. and providing a shopping mediation service between the customer terminal and the one shopping mall by connecting a.

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