KR20230027753A - Advertisement system using vehicle - Google Patents

Abstract

Provided are an advertisement system using a mobile device and an advertisement service providing method using the same, which can check whether an advertisement panel is properly mounted on a mobile device, and pays reasonable advertisement fees suitable for an actual advertising effect. According to an embodiment of the present invention, the advertisement system using a mobile device comprises: an advertisement panel attached to a mobile device to transmit an advertisement; a sensor member for sensing an attachment state of the advertisement panel to generate attachment information; and a compensation payment unit for calculating advertisement fees on the basis of advertisement performing information including at least one of the moving distance, moving time, and illumination of the advertisement panel, and determining whether to execute an advertisement in accordance with the attachment information to determine whether to pay the advertisement fees to a mobile device owner.

Description

Advertising system using a mobile device {ADVERTISEMENT SYSTEM USING VEHICLE}

The Disclosure relates to an advertising system using a mobile device.

Conventionally, advertisements were performed by attaching advertisement stickers containing advertisement contents to the side surfaces of mobile devices such as buses and taxis. This type of advertising method has disadvantages in that it is difficult to remove the previously attached advertising sticker, and the same advertisement must be displayed until the operation of the mobile device is completed.

Korean Patent Publication No. 10-2017-0125097 discloses a vehicle advertisement system.

The vehicle advertisement system disclosed in the publication includes a control unit 10; a display unit 20 electrically connected to the control unit 10 and mounted on a rear window of the vehicle; a database unit 30 that is electrically connected to the control unit 10 and stores advertisement phrases or videos set for each advertisement requesting company; a GPS receiver 40 electrically connected to the control unit 10 and detecting the position of the display unit 20; Depending on the location of the display unit 20 electrically connected to the control unit 10 and whose position is detected by the GPS receiver 40, among advertisement texts or videos stored in the database unit 30, each advertisement requesting company in the corresponding region an advertisement display unit 50 that transmits advertisement text or video to the display unit 20 and displays the advertisement through the display unit 20; a time check unit 60 that is electrically connected to the control unit 10 and checks an exposure time of an advertisement displayed through the display unit 20; A wireless communication unit 70 is electrically connected to the control unit 10 and transmits the advertisement text or video requested by each advertisement requesting company to be stored in the database unit 30 .

The above-described vehicle advertisement system has a problem in that it is not known whether the advertisement is properly exposed while the advertisement is being executed because there is no configuration for confirming whether the display unit is properly mounted in the vehicle. In addition, since only the exposure time of the advertisement is checked, there is a problem in that reasonable compensation suitable for the actual advertisement effect is not provided. In addition, there is no way to check whether the contents of the advertisement are properly delivered to pedestrians.

KR 10-2017-0125097 A (2019. 04. 04. Publication)

An object to be solved by the present disclosure is to provide an advertisement system using a mobile device capable of confirming whether an advertisement panel is properly mounted on a mobile device and properly exposing an advertisement while running an advertisement.

Another object is to provide an advertising system using a mobile device that pays a reasonable advertising fee suitable for an actual advertising effect.

Another object of the present invention is to provide an advertisement system using a mobile device capable of confirming whether advertisement contents are properly delivered to pedestrians.

An advertisement system using a mobile device according to an embodiment includes an advertising panel attached to the mobile device and transmitting an advertisement; a sensor member that senses the attachment state of the advertising panel and generates attachment information; And calculating the advertisement fee based on the advertising performance information including at least one of the moving distance, moving time, and illuminance of the advertising panel, and determining whether or not to proceed with the advertisement according to the attachment information, and paying compensation to the owner of the mobile device to determine whether to pay the advertising fee. contains;

In addition, the sensor member of the advertising system using the mobile device according to the embodiment includes a pressure sensor for measuring the pressure applied in response to the attachment of the advertising panel, and a light for measuring the degree of light input in response to whether or not the advertising panel is attached. It is characterized in that it includes at least one of a sensor, an infrared sensor for measuring an area covered by an obstacle on the same surface as the advertising panel, and a gravity sensor for detecting a direction in which the advertising panel is attached.

In addition, the compensation payment unit of the advertising system using the mobile device according to the embodiment, when the advertising performance information includes the moving distance of the advertising panel, calculates the advertising fee higher as the moving distance of the advertising panel increases, and calculates the advertising fee higher when the advertising performance information includes the advertising panel When the moving time of the advertising panel is included, the longer the moving time of the advertising panel, the higher the advertising fee is calculated, and when the advertisement performance information includes the illumination of the advertising panel, the higher the advertising panel's illumination is characterized in that the higher the advertising fee is calculated. .

In addition, the compensation payment unit of the advertising system using the moving device according to the embodiment, when the advertisement performance information includes the moving distance and moving time of the advertising panel, the moving speed of the advertising panel obtained from the moving distance and moving time of the advertising panel It is characterized in that when the predetermined moving speed is exceeded, it is excluded from the calculation of the advertisement fee.

In addition, the compensation payment unit of the advertisement system using the mobile device according to the embodiment, when the attachment information is generated using a pressure sensor or an optical sensor, pays an advertisement fee if the value measured from the pressure sensor or the optical sensor is less than or equal to a preset value. stop, and when the attachment information is generated using the infrared sensor, if the value measured from the infrared sensor is more than a preset value, the payment of the advertisement fee is stopped, and when the attachment information is generated using the gravity sensor, from the gravity sensor When an angle between the sensed direction and the ground exceeds a preset angle, payment of the advertisement fee is stopped.

In addition, the advertising system using a mobile device according to an embodiment further includes a communication unit that sends a notification of at least one of audio-visual material and a quiz including an advertisement to a pedestrian, and the reward payment unit determines whether or not the notification is executed to pedestrians. It is characterized in that additional compensation is paid to the owner of the mobile device.

The advertising system using the mobile device according to the embodiment has a sensor member for checking the attached state of the advertising panel, so that it can check whether the advertisement is properly exposed while running the advertisement.

In addition, since the advertising system using the mobile device according to the embodiment can calculate the advertisement fee based on various information, it can pay a reasonable advertisement fee.

In addition, the advertising system using the mobile device according to the embodiment can check whether the content of the advertisement is properly delivered to the pedestrian, and can maximize the effect of the advertisement by inducing the participation of the pedestrian.

In addition, since the effects of the present invention described as described above are naturally exhibited by the configuration of the described contents regardless of whether the inventor recognizes them, the above-described effects are only a few effects according to the described contents, and all the effects that the inventor grasps or actually realizes It should not be accepted as written.

In addition, the effect of the present invention should be additionally grasped by the overall description of the specification, and even if it is not described in an explicit sentence, those skilled in the art to which the described contents belong will have such an effect through this specification. If the effect can be recognized as such, it should be regarded as the effect described in this specification.

1 is a configuration diagram of an advertising system using a mobile device according to an embodiment.
2 is a configuration diagram of an advertisement server of an advertisement system using a mobile device according to an embodiment.
3 is a configuration diagram of an advertisement panel of an advertisement system using a mobile device according to an embodiment.
4 is an advertisement panel of an advertising system using a mobile device according to an embodiment attached to the mobile device.
5 is a diagram for explaining a compensation payment unit of an advertisement system using a mobile device according to an embodiment.

Advantages and features of the present disclosure, and methods of achieving them, will become clear with reference to the embodiments described below in detail in conjunction with the accompanying drawings. However, the present disclosure is not limited to the embodiments disclosed below and may be implemented in various different forms, only the present embodiments make the present disclosure complete, and those of ordinary skill in the art to which the present disclosure belongs It is provided to fully inform the person of the scope of the invention, and the present disclosure is only defined by the scope of the claims. Like reference numbers designate like elements throughout the specification.

Referring to the accompanying drawings, an advertising system (hereinafter referred to as 'advertising system 10') using a mobile device according to an embodiment will be described in detail.

Referring to FIG. 1 showing a configuration diagram of the advertising system 10, the advertising system includes an advertising server 100, an advertiser terminal 200, a mobile device owner terminal 300, an advertising panel 400, and a pedestrian terminal 500. includes

The advertisement server 100 is connected to the advertiser terminal 200, the mobile device owner terminal 300, the advertising panel 400, and the pedestrian terminal 500 through a wireless network to transmit and receive mutual information, and is connected to the network. Information received from the advertiser's terminal 200, the mobile device owner's terminal 300, the advertisement panel 400, and the pedestrian terminal 500 may be received, stored, and managed. In addition, the advertisement server 100 provides a service platform implemented as a mobile app or web to the advertiser terminal 200, the mobile device owner terminal 300, the advertisement panel 400, and the pedestrian terminal 500 connected to the network. can The service platform may be a mobile app or an application that is an application program running in a web environment. Hereinafter, a mobile app will be described as an example.

When an advertiser places an advertisement in the advertiser terminal 200, the advertiser terminal 200 may place an advertisement by accessing the advertisement server 100 through a mobile app.

When the mobile device owner requests the mobile device owner terminal 300 to participate in advertising, the mobile device owner terminal 300 may access the advertisement server 100 through a mobile app and apply for participation in advertising.

The advertiser's terminal 200 and the mobile device owner's terminal 300 may be implemented as devices capable of exchanging information by accessing a wireless network, such as a smart phone, tablet, laptop, or pad.

The advertising panel 400 is provided to the owner of the mobile device who has applied for participation in advertising, is attached to the mobile device V, and is a means for running an advertisement, and displays the contents of the advertisement ordered by the advertiser.

Referring to FIG. 3 showing the configuration of the advertising panel 400 of the advertising system and FIG. 4 showing the advertising panel 400 attached to the mobile device V, the advertising panel 400 includes an attachment member 410 and a sensor. It includes member 420.

The advertisement panel 400 has a plate shape having a predetermined area, and advertisement contents received from advertisers are displayed on one side. Displayed advertisement contents may include text, pictures, and images including advertisements. The advertising panel 400 may communicate with the network using RF, Wi-Fi, Bluetooth, cellular, or the like.

The attachment member 410 is provided on the other side of the advertising panel 400, can be composed of various means such as magnets and stickers, and attaches the advertising panel 400 detachably to the side, back, etc. of the mobile device V. let it

The sensor member 420 is provided on the advertising panel 400 and senses the attachment state of the advertising panel 400 to generate attachment information. The sensor member 420 may include at least one of a pressure sensor, an optical sensor, an infrared sensor, and a gravity sensor.

The pressure sensor measures the pressure applied in response to the attachment of the advertising panel 400, and when the measured value is less than a predetermined reference value, it is determined that the advertising panel 400 is not properly attached to the moving device V. can

The optical sensor measures the degree to which light is input in response to whether or not the advertising panel 400 is attached. can be judged to be

The infrared sensor measures an area covered by an obstacle on the same surface as the advertising panel 400, and when the measured value is equal to or greater than a predetermined reference value, it may be determined that the advertising effect of the advertising panel 400 is insufficient.

The gravity sensor detects the direction in which the advertising panel 400 is attached, and when an angle between the detected direction and the ground exceeds a predetermined angle, it may be determined that the advertising effect of the advertising panel 400 is insufficient.

Referring back to FIG. 1 , the pedestrian terminal 500 may access the advertisement server 100 through a mobile app and approve reception of advertisement notification.

The pedestrian terminal 500 may be a smart phone, and may be implemented as a device capable of exchanging information by accessing a wireless network.

Referring to FIG. 2 showing a configuration diagram of the advertisement server 100, the advertisement server 100 includes an advertisement receiving unit 110, an advertisement participation application unit 120, a storage unit 130, an advertisement sending unit 140, and Compensation payment unit 150 is included.

The advertisement receiving unit 110 receives information about advertisements from the advertiser terminal 200 . Here, the received order information may include advertisement content and advertisement industry. The content of the advertisement may include an advertisement time slot desired by the advertiser, text, pictures, and videos including advertisements, and advertisement types may include various types of businesses such as academies, restaurants, lodging, beauty, and health.

The advertisement participation application unit 120 receives an application for participating in advertisement from the mobile device owner terminal 300 . Here, the requested contents may include the address to receive the advertising panel 400 and the type of mobile device V to which the advertising panel 400 is attached, and the type of mobile device V is a personal vehicle, bus, or airplane. And it may be various means such as a backpack.

The storage unit 130 stores the information received from the advertiser terminal 200 of the advertisement acceptance unit 110 and the information received from the mobile device owner terminal 300 of the advertisement participation application unit 120 .

The advertisement transmission unit 140 transmits an advertisement to the advertisement panel 400 based on the information stored in the storage unit 130 . In this case, the advertisement to be transmitted may be at least one of a text, a picture, and a video according to the contents of the advertisement, and the advertisement to be transmitted may vary according to the time zone and location of the advertisement. For example, in the case of a restaurant advertisement, it may be set to be exposed at breakfast, lunch, and dinner time slots, and in the case of an academy advertisement, it may be set to be exposed around a school.

The compensation payment unit 150 communicates with the terminal 300 of the owner of the mobile device to calculate the advertising fee based on advertising performance information including at least one of the moving distance, moving time, and illumination of the advertising panel 400 .

For example, when the advertising fee is calculated based on the advertising performance information including the moving distance of the advertising panel 400, the longer the moving distance, the more advertisements are exposed, so the higher the advertising fee can be calculated.

Similarly, when the advertising fee is calculated based on the advertising performance information including the moving time of the advertising panel 400, the longer the moving time, the more advertisements are exposed, so the higher the advertising fee can be calculated.

Similarly, when the advertisement fee is calculated based on the advertisement performance information including the illumination of the advertising panel 400, the higher the illumination, the more advertisements are exposed, so the higher the advertisement fee can be calculated.

In addition, the compensation payment unit 150 may reasonably calculate the advertisement fee based on at least two pieces of information among the moving distance, moving time, and illuminance of the advertising panel 400 .

As an example, when calculating an advertising fee based on advertising performance information including the moving distance and moving time of the advertising panel 400, the moving speed obtained from the moving distance and moving time of the advertising panel 400 is the preset moving speed. If it exceeds, the advertisement is not properly exposed due to the fast movement of the mobile device V, so it can be excluded from the calculation of the advertisement fee.

As another example, when the advertising fee is calculated based on the advertising performance information including the moving distance, moving time, and illumination of the advertising panel 400, the advertising fee is calculated based on the illuminance of the advertising panel 400. ), it is considered that there is no advertising effect for the time when the moving speed exceeds the preset speed, and the advertising fee can be calculated low.

In detail, referring to FIG. 5, which is a diagram for explaining the compensation payment unit 150, the advertising fee is calculated based on the illumination of the advertising panel 400, but the moving speed of the moving device V exceeds the preset speed. The advertisement fee can be calculated as 0 for the T1 and T2 intervals.

That is, even if the advertising panel 400 is exposed in a bright place, when the moving device V drives in excess of the standard speed, it is determined that the advertising panel 400 has no advertising effect, and for a section where there is no advertising effect. The advertising fee can be calculated as zero.

In addition, the compensation payment unit 150 may measure the advertisement fee higher when the advertiser advertises in a desired time period.

In addition, the compensation payment unit 150 may determine whether or not to pay an advertisement fee to the owner of the mobile device by determining whether or not the advertisement is running according to the attachment information generated by the sensor member 420 . When it is determined that the advertisement panel 400 is attached, the compensation payment unit 150 may pay an advertisement fee to the owner of the mobile device, and the advertisement effect is increased for the time when the advertisement panel 400 is not normally attached or is obscured by an obstacle. You can see that there is no advertising fee and not pay.

The advertisement server 100 may further include a communication unit 160 .

The communication unit 160 may send a notification of at least one of an audio-visual material including an advertisement and a quiz to a pedestrian, and when the pedestrian terminal 500 that has approved reception of the advertisement notification in advance approaches the mobile device owner terminal 300. , A notification may be sent to the pedestrian terminal 500 . In the case of audio-visual material notification, it may be a video of an advertisement registered by an advertiser, and in the case of quiz notification, it may be a quiz such as matching a brand name, matching a puzzle, or matching a product name.

Subsequently, when the pedestrian completes watching the video received as a notification or answers the correct answer to the quiz, the compensation payment unit 150 may provide additional compensation to the pedestrian and the owner of the mobile device.

In the advertisement system of the present disclosure, there is a sensor member 420 that checks the attached state of the advertisement panel 400, so that it can check whether the advertisement is properly exposed while running the advertisement.

In addition, since the advertisement system of the present disclosure can calculate an advertisement fee based on various information, it is possible to pay a reasonable advertisement fee.

In addition, the advertisement system of the present disclosure can confirm whether the contents of the advertisement are properly delivered to pedestrians, and can maximize the advertisement effect by inducing participation of pedestrians.

Expressions (terms, visualized images, etc.) used in describing the embodiments of the present disclosure are merely selected for instrumental purposes to enhance understanding of the technology.

In addition, the present disclosure has been described by a limited number of embodiments, and a person skilled in the art will be able to create new embodiments based on the described embodiments without departing from the technical spirit of the present disclosure.

Therefore, the claims of the present disclosure should not be limited by some expressions shown in the 'description of the invention' and 'drawings', and should be interpreted broadly based on the original technical idea inherent in the entire specification.

100... Ad server
110... Advertisement ordering department
120... Advertising participation application department
130 ... storage unit
140... advertisement transmission unit
150... compensation payment department
160... Ministry of Communications
200... advertiser terminal
300... mobile device owner terminal
400... advertising panel
410 ... attachment member
420 ... sensor member
500... pedestrian terminal
V... transporter

Claims (6)

An advertisement panel attached to a mobile device to transmit an advertisement;
a sensor member for generating attachment information by sensing an attachment state of the advertisement panel; and
Calculating an advertising fee based on advertising performance information including at least one of the moving distance, moving time, and illuminance of the advertising panel, and determining whether or not to pay the advertising fee to the owner of the mobile device by determining whether or not the advertisement is running according to the attachment information An advertising system using a mobile device including a compensation payment unit. According to claim 1,
The sensor member,
A pressure sensor for measuring the pressure applied in response to the attachment of the advertising panel, an optical sensor for measuring the degree of light input in response to whether or not the advertising panel is attached, and measuring the area covered by an obstacle on the same surface as the advertising panel An advertising system using a mobile device, characterized in that it includes at least one of an infrared sensor for detecting the direction in which the advertising panel is attached, and a gravity sensor for detecting a direction in which the advertising panel is attached. According to claim 1,
The compensation payment department,
When the advertising performance information includes the moving distance of the advertising panel, the advertising fee is calculated higher as the moving distance of the advertising panel increases, and when the advertising performance information includes the moving time of the advertising panel, the advertising panel Advertising using a mobile device characterized in that the longer the moving time of the , the higher the advertising charge is calculated, and when the advertisement performance information includes the illumination of the advertising panel, the higher the illumination of the advertising panel is, the higher the advertising charge is calculated. system. According to claim 1,
The compensation payment department,
When the advertising performance information includes the moving distance and moving time of the advertising panel, if the moving speed of the advertising panel obtained from the moving distance and moving time of the advertising panel exceeds the preset moving speed, it is excluded from the calculation of the advertising fee. An advertising system using a mobile device, characterized in that for doing. According to claim 2,
The compensation payment department,
When the attachment information is generated using the pressure sensor or the optical sensor, if the value measured by the pressure sensor or the optical sensor is less than or equal to a predetermined value, the payment of the advertisement fee is stopped, and the attachment information is transmitted to the infrared sensor. When the value measured from the infrared sensor is greater than or equal to a predetermined value, the payment of the advertisement fee is stopped, and when the attachment information is generated using the gravity sensor, the direction detected from the gravity sensor is An advertising system using a mobile device, characterized in that the payment of the advertising fee is stopped when the angle formed with the ground exceeds a predetermined angle. According to claim 1,
A communication unit for sending a notification of at least one of the audio-visual material and the quiz including the advertisement to the pedestrian; further comprising,
The compensation payment department,
An advertising system using a mobile device, characterized in that the additional compensation is provided to the pedestrian and the owner of the mobile device by determining whether the notification is performed.

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