KR20220150140A - Pagetalk-based multi-user e-commerce platform providing device and method by simultaneous connection - Google Patents

Abstract

The present invention relates to a pagetalk-based simultaneously-connected multiple users' e-commerce platform providing device and a method thereof. The device comprises: a content area management unit which displays a product list of an online shopping mall and detailed information for each product and manages a content area in which content is updated in real-time according to interaction with a chatting area; a chatting area management unit which manages the chatting area which is capable of interacting with the content area is possible, and in which a chatbot-based artificial intelligence agent participates, and the content and UI forms provided in the content area are displayed together; a user action detection unit which detects a user's action with respect to the content area or the chatting area; and an interaction processing unit which initiates an action related to the interaction in response to an action of the user in a process of providing synchronization between the content area and the chatting area. According to the present invention, the device and the method thereof can provide an interactive interface capable of interacting with a content area in which a user can purchase a product together with other people when using an online shopping mall.

Description

Device and method for providing simultaneous access multi-user e-commerce platform based on PageTalk

The present invention relates to simultaneous access multi-user e-commerce platform technology, and more particularly, PageTalk, which provides an interactive interface with a content area so that two or more people can simultaneously access an online shopping mall page to select and purchase a product together It relates to an apparatus and method for providing a multi-user e-commerce platform based on simultaneous access.

When people shop offline, instead of choosing products by themselves, people look at products with family or friends and make a final decision on purchasing products by considering not only their own subjective viewpoints about price, function, color, and design, but also the objective viewpoints of others. tends to

In particular, high-involvement products (eg, clothes, fashion items, electronic products, furniture, etc.) are different from general daily necessities, and there is a general tendency to shop by referring to other people's objective opinions or expert opinions.

In the case of such high-involvement products, when shopping at an offline store, you can avoid making the wrong choice on your own and at the same time promote the activity of shopping by receiving advice from a trusted shopping advisor with family, friends, and lover who know your taste and characteristics well. It is a pleasure to share with your close friends.

These usage behaviors do not lead to the online shopping experience, and they do shopping while exchanging URLs of shopping malls through messengers.

For example, a user alone selects a product in a shopping mall, sends a captured image or URL of the product to a friend through a messenger such as KakaoTalk, asks for their opinion, returns to the shopping mall, finds another product, and shares it again through KakaoTalk. Friends also access the shopping mall app or site separately to find the product, then enter the Kakao Talk chat room again to share the URL of the product they find and share their opinions.

In this case, users may experience inconvenience, such as chatting while using a shopping mall site or app, and selecting the wrong option for a product with many options.

In addition, in online shopping malls, chatbots, which are artificial intelligence agents, are introduced to respond to customer complaints or inquiries about user's purchased products 24 hours a day, so that they can take the place of agents in customer centers. However, it shows the limitations of using a chatbot in that it is limited to a passive role such as receiving a consultation rather than an active role such as a clerk in an actual offline store.

Korean Patent Publication No. 10-2009-0036024 (2009.04.13)

An embodiment of the present invention provides an apparatus and method for providing a pagetalk-based simultaneous access multi-user e-commerce platform that provides an interactive interface with a content area to purchase products together with other people when using an online shopping mall want to

An embodiment of the present invention visits an online shopping mall with a friend, not alone, and selects a product on one screen while chatting, and the chatbot understands the natural language between users and the context of the conversation to find the product customers are looking for. Simultaneous access multi-user e-commerce based on PageTalk that can provide the best shopping experience, such as guiding the location of the products naturally found by store clerks in an actual offline store and recommending the most suitable products by providing them immediately It is intended to provide an apparatus and method for providing a platform.

In embodiments, the device for providing a pagetalk-based simultaneous access multi-user e-commerce platform displays a product list of an online shopping mall and detailed information for each product, and manages a content area in which the content is updated in real time according to interaction with the chat area a content area management unit; a chat area management unit capable of interacting with the content area, participating in a chatbot-based artificial intelligence agent, and managing the chat area in which the content and UI forms provided in the content area are displayed together; a user action detection unit for detecting a user action on the content area or the chat area; and an interaction processing unit that initiates an operation related to the interaction in response to the user's action in the process of providing synchronization between the content area and the chat area.

The content area management unit and the chat area management unit display a product list and detailed information for each product by content block unit, and the user action detection unit can detect selection or drag and drop of the content block as the user's action. have.

The chat area manager collects dialogues between the artificial intelligence agent and users on the chat area and generates product recommendations according to the dialogue context during the dialogue between the users according to the emotion derived from the conversations, It can be provided as a conversation message through an intelligent agent.

The chat area management unit provides an interaction interface for interaction with the content area while providing the product recommendation through the artificial intelligence agent, and the interaction processing unit responds to the user's action on the interaction interface Thus, an operation of updating and displaying the product recommendation may be initiated.

determining, by the chatting area manager, the persona of the artificial intelligence agent by learning the conversations of the first user invited to the chatting area first; determining a persona-utterance pair based on the persona; generating a pair of options for the utterance; and providing the utterance and the pair of options as a conversation message during a conversation between a plurality of users including the first user.

determining, by the chatting area manager, a user intention by analyzing the conversations; generating a page block including the content block and the chat block by searching for specific content based on the user's intention or receiving a response through the artificial intelligence agent; and inserting the page block into the content area or the chat area to generate a user-created page composed of a single scrollable view.

When the user's action is the selection, the interaction processing unit may initiate an operation of searching for and displaying a content block associated with the corresponding selection on the synchronized second area according to the first area in which the corresponding selection is detected.

When the user's action is the drag and drop, the interaction processing unit may initiate an operation of generating and displaying a content block associated with the drag on the area in which the corresponding drop is detected.

Among the embodiments, a method of providing a pagetalk-based simultaneous access multi-user e-commerce platform includes: providing a content area displaying a product list of an online shopping mall and detailed information for each product; providing a chat area in which interaction with the content area is possible and in which a chatbot-based artificial intelligence agent participates; detecting an action of a user on the content area or the chat area; and initiating an operation related to the interaction in response to an action of the user in the process of providing synchronization between the content area and the chat area.

The disclosed technology may have the following effects. However, this does not mean that a specific embodiment should include all of the following effects or only the following effects, so the scope of the disclosed technology should not be construed as being limited thereby.

An apparatus and method for providing a pagetalk-based simultaneous access multi-user e-commerce platform according to an embodiment of the present invention provide an interactive interface that can interact with a content area so that a product can be purchased with other people when using an online shopping mall. can

An apparatus and method for providing a pagetalk-based simultaneous access multi-user e-commerce platform according to an embodiment of the present invention visits an online shopping mall with a friend rather than alone and selects a product on one screen while chatting, and the chatbot It understands the natural language between users and the context of the conversation, so that it immediately finds and provides the products customers are looking for. It can provide a shopping experience.

1 is a diagram illustrating a system for providing a simultaneous access multi-user e-commerce platform according to the present invention.
FIG. 2 is a view for explaining a system configuration of the apparatus for providing an e-commerce platform of FIG. 1 .
FIG. 3 is a diagram for explaining a functional configuration of the apparatus for providing an e-commerce platform of FIG. 1 .
4 is a flowchart illustrating a method of providing a pagetalk-based simultaneous access multi-user e-commerce platform according to the present invention.
5 is a diagram for explaining the configuration of a shopping mall pagetalk UI according to the present invention.
6 is a view for explaining embodiments of interaction between pages based on pagetalk according to the present invention.

Since the description of the present invention is merely an embodiment for structural or functional description, the scope of the present invention should not be construed as being limited by the embodiment described in the text. That is, since the embodiment is capable of various changes and may have various forms, it should be understood that the scope of the present invention includes equivalents capable of realizing the technical idea. In addition, since the object or effect presented in the present invention does not mean that a specific embodiment should include all of them or only such effects, it should not be understood that the scope of the present invention is limited thereby.

On the other hand, the meaning of the terms described in the present application should be understood as follows.

Terms such as “first” and “second” are for distinguishing one component from another, and the scope of rights should not be limited by these terms. For example, a first component may be termed a second component, and similarly, a second component may also be termed a first component.

When a component is referred to as being “connected” to another component, it may be directly connected to the other component, but it should be understood that other components may exist in between. On the other hand, when it is mentioned that a certain element is "directly connected" to another element, it should be understood that the other element does not exist in the middle. On the other hand, other expressions describing the relationship between elements, that is, "between" and "between" or "neighboring to" and "directly adjacent to", etc., should be interpreted similarly.

The singular expression is to be understood to include the plural expression unless the context clearly dictates otherwise, and terms such as "comprises" or "have" refer to the embodied feature, number, step, action, component, part or these It is intended to indicate that a combination exists, and it should be understood that it does not preclude the possibility of the existence or addition of one or more other features or numbers, steps, operations, components, parts, or combinations thereof.

Identifiers (eg, a, b, c, etc.) in each step are used for convenience of description, and the identification code does not describe the order of each step, and each step clearly indicates a specific order in context. Unless otherwise specified, it may occur in a different order from the specified order. That is, each step may occur in the same order as specified, may be performed substantially simultaneously, or may be performed in the reverse order.

The present invention can be embodied as computer-readable codes on a computer-readable recording medium, and the computer-readable recording medium includes all types of recording devices in which data readable by a computer system is stored. . Examples of the computer-readable recording medium include ROM, RAM, CD-ROM, magnetic tape, floppy disk, optical data storage device, and the like. In addition, the computer-readable recording medium may be distributed in a network-connected computer system, and the computer-readable code may be stored and executed in a distributed manner.

All terms used herein have the same meaning as commonly understood by one of ordinary skill in the art to which this invention belongs, unless otherwise defined. Terms defined in the dictionary should be interpreted as being consistent with the meaning of the context of the related art, and cannot be interpreted as having an ideal or excessively formal meaning unless explicitly defined in the present application.

1 is a diagram illustrating a system for providing a simultaneous access multi-user e-commerce platform according to the present invention.

Referring to FIG. 1 , a system for providing a simultaneous access multi-user e-commerce platform (hereinafter, referred to as an e-commerce platform providing system) 100 includes a user terminal 110 and a device for providing a simultaneous access multi-user e-commerce platform (hereinafter referred to as an e-commerce platform). It may include a platform providing device) 130 and a database 150 .

The user terminal 110 may correspond to a computing device that can access an online shopping mall to search for and purchase products. That is, the user may be connected to the e-commerce platform providing apparatus 130 through the user terminal 110 and use various services provided by the e-commerce platform providing apparatus 130 . To this end, the user terminal 110 may be implemented as a smart phone, a notebook computer, or a computer that can be operated in connection with the e-commerce platform providing apparatus 130 , and is not necessarily limited thereto, and may be implemented with various devices such as a tablet PC. have. The user terminal 110 may be connected to the e-commerce platform providing apparatus 130 through a wired or wireless network, and a plurality of user terminals 110 may be simultaneously connected to the e-commerce platform providing apparatus 130 .

The e-commerce platform providing apparatus 130 may be implemented as a server corresponding to a computer or program capable of providing a pagetalk-based simultaneous access multi-user e-commerce platform service. Here, PageTalk is a chat room-based messenger program and may include a chatbot function operated by artificial intelligence. The e-commerce platform providing apparatus 130 may be connected to the user terminal 110 through a wireless network such as Bluetooth or WiFi, and may transmit/receive data to and from the user terminal 110 through the network.

Also, the apparatus 130 for providing an e-commerce platform may be implemented to operate in conjunction with a separate external system (not shown in FIG. 1 ) to provide an additional function for providing an online shopping mall service. For example, the external system may include a payment server for online payment, a delivery server for offline delivery, an authentication server for user authentication, and the like.

The database 150 may correspond to a storage device for storing various types of information required in the operation process of the e-commerce platform providing device 130 . For example, the database 150 may store information for building and operating online shopping, and may store information for creating and providing a chatbot, but is not limited thereto, and the e-commerce platform providing device 130 may Information collected or processed in various forms can be stored in the process of executing the pagetalk-based simultaneous access multi-user e-commerce platform providing method.

Meanwhile, in FIG. 1 , the database 150 is illustrated as a device independent of the device for providing the e-commerce platform 130 , but is not limited thereto, and is a logical storage device for the device for providing the e-commerce platform 130 . Of course, it may be implemented by being included in the platform providing device 130 .

FIG. 2 is a view for explaining a system configuration of the apparatus for providing an e-commerce platform of FIG. 1 .

Referring to FIG. 2 , the apparatus 130 for providing an e-commerce platform may be implemented including a processor 210 , a memory 230 , a user input/output unit 250 , and a network input/output unit 270 .

The processor 210 may execute a procedure for processing each step in the process of the operation of the e-commerce platform providing device 130 , and manage the memory 230 that is read or written throughout the process, the memory A synchronization time between the volatile memory and the non-volatile memory in 230 may be scheduled. The processor 210 may control the overall operation of the e-commerce platform providing apparatus 130 , and is electrically connected to the memory 230 , the user input/output unit 250 , and the network input/output unit 270 to control the flow of data therebetween. can be controlled The processor 210 may be implemented as a central processing unit (CPU) of the apparatus 130 for providing an e-commerce platform.

The memory 230 is implemented as a non-volatile memory, such as a solid state drive (SSD) or a hard disk drive (HDD), and may include an auxiliary storage device used to store overall data required for the device 130 for providing an e-commerce platform. and may include a main memory implemented as a volatile memory such as random access memory (RAM).

The user input/output unit 250 may include an environment for receiving a user input and an environment for outputting specific information to the user. For example, the user input/output unit 250 may include an input device including an adapter such as a touch pad, a touch screen, an on-screen keyboard, or a pointing device, and an output device including an adapter such as a monitor or a touch screen. In an embodiment, the user input/output unit 250 may correspond to a computing device accessed through remote access, and in such a case, the e-commerce platform providing device 130 may be implemented as an independent server.

The network input/output unit 270 includes an environment for connecting with an external device or system through a network, for example, a local area network (LAN), a metropolitan area network (MAN), a wide area network (WAN), and a VAN (Wide Area Network) (VAN). It may include an adapter for communication such as Value Added Network).

FIG. 3 is a diagram for explaining a functional configuration of the apparatus for providing an e-commerce platform of FIG. 1 .

Referring to FIG. 3 , the e-commerce platform providing apparatus 130 may include a content area manager 310 , a chat area manager 330 , a user behavior detection unit 350 , an interaction processing unit 370 , and a control unit 390 . can

The content area management unit 310 may display a product list of the online shopping mall and detailed information for each product, and manage a content area in which content is updated in real time according to interaction with the chat area. Here, the online shopping mall can be accessed through various devices providing touchpad computers, mobile applications and screens, such as wall-mounted large screens, TVs, kiosks, desktop computers, and iPads. For example, the content area may correspond to an area in which products of the corresponding shopping mall are posted on the screen of the online shopping mall, and the user can visually check the contents. A list of products and detailed information of a specific product may be exposed in the content area. In addition, the content area manager 310 may interwork with the chat area manager 330 to process an interaction between the content area and the chat area.

In an embodiment, the content area management unit 310 may display a product list and detailed information for each product by dividing the product list in units of content blocks. That is, the product information displayed in the content area may be divided and displayed in a predetermined unit, and the content block may correspond to a minimum unit for dividing the product information. For example, a content block may correspond to a product-unit information set, and may include an image and detailed information for a single product. Accordingly, the list of content blocks may be materialized as a product list, and user actions may be individually executed for the content blocks.

The chat area manager 330 may manage a chat area in which interaction with a content area is possible, a chatbot-based artificial intelligence agent participates, and the content and UI forms provided in the content area are displayed together. For example, the chatting area is an area independent from the content area on the web page screen of an online shopping mall and may correspond to a conversation area in which a message between users is transmitted. In the chat area, a conversation message between users, a conversation message with a chatbot-based artificial intelligence agent, product information by interaction, an interface, etc. may be displayed. In addition, in the chat area, not only a conversation block made of text, but also rich content and UI forms of the website may be displayed together. The chat area manager 330 may interwork with the content area manager 310 to process an interaction between the chat area and the content area.

In an embodiment, the chat area management unit 330 may display the product list and detailed information for each product by dividing the product list in units of content blocks. The chat area management unit 330 may display product information through the chat area like the content area management unit 310, and may process operations related to display of product information or interaction with the content area in units of content blocks. . For example, when a user action on a specific content block occurs in the content area, an operation on the corresponding content block may be started in the chat area in response to the user action.

In one embodiment, the chat area manager 330 collects dialogues between the artificial intelligence agent and users on the chat area and generates product recommendations according to the dialogue context during the dialogue between users according to the emotion derived from the conversations. Thus, it can be provided as a conversation message through an artificial intelligence agent. The chat area manager 330 may collect various conversations occurring in the chat area as learning data for learning of the artificial intelligence agent.

Here, the artificial intelligence agent may be implemented as a chatbot that forms a predetermined persona by learning the corresponding conversations, and can exchange conversations with users within the chatting area like a real shopping mall store employee. For example, the chatbot may recommend an appropriate product desired by the user through text or voice conversation with the user, and may update the content by interacting in real time with the chat area as well as the content area. In addition, the main user can invite other users to chat during the conversation with the chatbot, and the chatbot can detect the conversation context between users and recommend appropriate products and options just like a real offline store employee.

The learning process for the AI agent can be composed of the following steps. First, conversations in the chat area may be collected by the chat area manager 330 . Thereafter, the chat area manager 330 may tokenize each conversation and encode the fragmented conversation data into a language model. The chat area manager 330 may generate deep contextualized utterance representations by max-pooling tokens corresponding to each utterance. The chat area manager 330 may perform emotion classification based on the corresponding data. If the classified emotion is related to happiness, the chat area manager 330 may recommend a newest product that is not in the past purchase data, and if the correlation is low, it may recommend a product most similar to the existing purchase data.

Meanwhile, the chat area management unit 330 may calculate a picture embedding vector by weighting and summing feature vectors of a plurality of pictures according to the dialogue embedding vector in order to match the product picture with the conversation context when recommending a product. The chat area manager 330 may provide a list of products matching the context of the conversation through the chat area based on the similarity between the dialogue embedding vector and the photo embedding vector.

In an embodiment, the chat area manager 330 may provide an interaction interface for interaction with the content area while providing product recommendations through the artificial intelligence agent. For example, the artificial intelligence agent may recommend appropriate products during a conversation between users, and may also provide an interactive interface for adjusting search options for the products. The user may adjust the search option through the interactive interface displayed on the chat area, and accordingly, the search result for the corresponding search option may be updated and displayed in real time on the content area interacting with the chat area. The interactive interface may be implemented as an input tool that provides selection regarding a price, size, type, color, etc. of a product as a search option.

In one embodiment, the chat area manager 330 determines the persona of the artificial intelligence agent by learning the conversations of the first user invited to the chat area first, persona-speech based on the persona Determining a pair, generating a pair of options for the utterance, and providing the utterance and the pair of options as a conversation message during a conversation between a plurality of users including the first user may be performed.

More specifically, the chat area manager 330 may operate to allow the artificial intelligence agent to learn the conversation style of the first user who is first invited to the chat area to automatically form a similar persona. Accordingly, the artificial intelligence agent may attempt a conversation suitable for a specific persona during a conversation between users. For example, the chat area manager 330 may determine the persona-speech pair by using a sentence transformer based on the conversation style of the first user through the artificial intelligence agent. The chat area manager 330 may add two selectors to the determined utterance, and then display it as a chat message through the chat area. As a response to this, the user may select any one of the corresponding options to perform a conversation with the chatbot.

In one embodiment, the chat area manager 330 analyzes the conversations to determine the user's intention, searches for specific content based on the user's intention, or receives a response through an artificial intelligence agent, including a content block and a chat block You can create a user-created page that consists of a single scrollable view by creating a page block and inserting the page block in the content area or chat area. To this end, the chat area manager 330 may be implemented by including a plurality of modules that independently perform each operation. For example, the chat area management unit 330 may be implemented including a user intention determination module, a page block processing module, and a user-created page generation module.

More specifically, the user intention determination module may determine the user's intention by analyzing the received user conversation, for example, the received user conversation may be a natural language input, and through Natural Language Understanding (NLU) User intent can be determined. Here, natural language understanding (NLU) is a combination of natural language processing and machine learning including deep learning. may be equivalent to performing Intent inference can be divided into morphological analysis-first reasoning and machine learning-first reasoning according to the order of progress.

In the morpheme analysis-first inference, if a suitable intention is not found in pattern matching (hereinafter, pattern A) inference, the intention can be re-inferred by morpheme analysis (hereinafter, pattern B) inference. Machine learning (hereinafter, C pattern) inference can be performed when no intention is found in B pattern inference, or when an appropriate intention is found but the inference rate is less than the threshold of the set morpheme analysis inference success range. If the C pattern inference result is also greater than the set machine learning inference success range, the found intent is returned, but if it is less than the set value, a default fallback can be finally returned. The reasoning success range may be set for each pattern as a criterion for determining how much to trust the inferred data.

In contrast to morphological analysis-first reasoning, machine learning-first inference can first infer the intention with C-pattern inference if no intention is found in A-pattern inference. The content of each reasoning except for the order may be performed in the same manner as the morphological analysis priority reasoning.

Pattern matching (pattern A) inference may correspond to a method of finding sentences having the exact same pattern based on example sentences related to intent. A pattern inference can find perfectly identical sentences or sentences that can substitute corresponding parameters when registering parameters, and when standard sentences for example sentences are defined, they can be recognized when the same standard sentences are input. Here, the parameter may correspond to a variable storing information extracted from the user's conversation, and may be used to transmit a specific value within the conversation.

The morpheme analysis (pattern B) inference may correspond to a method of inferring an intention with an example sentence showing the morpheme analysis result most similar to the morpheme analysis result of the input sentence. B-pattern inference can evaluate similarity based on nouns, verbs, and keywords. Machine learning (C pattern) inference may correspond to a method of inferring intentions based on results automatically learned by machine learning.

In addition, intention inference may be performed through sentence similarity (D pattern) inference in addition to A, B, and C pattern inferences. The sentence similarity (D pattern) may correspond to a method of inferring intention through correction processing based on similar sentences. For example, a Levenshtein algorithm may be used as a method of determining the sentence similarity.

The page block processing module may generate a page block including a content block and a chat block by searching for specific content from all content based on the user's intention or receiving a response through the chatbot. Here, the entire content may be a configuration including the entire data of the corresponding site, and the specific content may be one data included in the entire content. The page block may be a part constituting a web page, such as a content block, a chat block, a main menu block, and a sub-menu block.

The user-created page generation module may generate a user-created page by sequentially inserting a plurality of page blocks corresponding to a plurality of user intentions on a web page. The user-created page may be composed of content blocks and chat blocks corresponding to user intentions, and may be composed of a plurality of content blocks and chat blocks according to the order of user intentions determined by the user intention determination module.

For example, the user creation page creation module provides a plurality of pieces of information including information on a specific product when a user communicates an intention through a user dialog interface to know information about a specific product and searches for information on the specific product. A user-created page may be created by inserting each of the page blocks in chronological order.

As another example, the user-created page generating module may store the user-created page created by the user in the storage and share the user-created page created by the user through data communication with others or store it in an online/offline storage. Movement provided through scrolling on a web page may be provided by a Parallax Scroll.

In an embodiment, the chat area management unit 330 sequentially merges page blocks whenever page blocks are generated to generate a page block group that composes a user scenario corresponding to a user's intention, and creates a page block group based on the page block group. It is possible to create a user-created page in a form that can be scrolled in one direction and can be provided to the user terminal 110 .

For example, whenever a plurality of page blocks corresponding to a plurality of user intentions are generated, the user-created page generation module combines the newly created page blocks under the previously created page blocks to generate a page block group, and A user-created page that can be scrolled up and down or left and right can be created so that the details of the page block group can be viewed. The page block group may be a set in which each page block is combined. A user scenario may be a set in which user intentions used to generate a corresponding page block group are listed in chronological order. For example, the user-created page generating module may include the first to N-th user intentions and the first to N-th page blocks corresponding to the first to N-th user intentions as components of the user scenario.

In an embodiment, the chat area manager 330 may classify the page block group by subject and generate a user-created page scrollable in the second direction based on the classified page block group. For example, when a user searches for price information on passenger cars and SUVs (Sport Utility Vehicles) among used cars, the user creation page creation module classifies passenger cars and SUVs, and places the contents for passenger cars on the left. For contents about SUV, it is possible to create a user-created page by arranging it on the right side. For example, even if the user-created page generation module generates the user-created page in the first direction in the process of generating the content block by collecting user intentions, the page block group is classified by topic later to move in the second direction. Can be placed to regenerate user-created pages.

In an embodiment, the user-created page generating module may regenerate the user-created page by deleting and adding each of the page blocks through the user's modification to the previously created user-created page.

The user action detection unit 350 may detect a user action for the content area or the chat area. The user behavior detection unit 350 may detect a user's behavior in the process of using the shopping mall service and provide an interaction between the content area and the chatting area in response to the user's action. Users can experience the best shopping service by easily checking the products that are updated in real time even while talking with other users or chatbots through the screen of the content area that interacts in real time according to the conversation message in the chat area.

In an embodiment, the user action detection unit 350 may detect selection or drag & drop of a content block as a user action. The user action detection unit 350 may detect various actions of a user using the shopping mall, and accordingly, a unique action for interaction may be initiated for each action type detected in the chatting area or the content area. In particular, the user may input an operation to select a product by clicking on the product displayed in the content area or chat area, and the user behavior detection unit 350 may collect identification information regarding the area, product, and content block associated with the user's selection. have.

The interaction processing unit 370 may initiate an interaction-related operation in response to a user's action in the process of providing synchronization between the content area and the chat area. The user can check the update result for the content area in real time according to the interaction provided by the interaction processing unit 370 only by chatting with other users or chatbots. Meanwhile, an independent session for synchronization may be generated between the content area and the chat area by the interaction processing unit 370 .

In an embodiment, the interaction processing unit 370 may initiate an operation of updating and displaying a product recommendation in response to a user action on the interaction interface. The chat area management unit 330 may provide an interaction interface for interaction with the content area while providing product recommendations through the artificial intelligence agent, and the content area may change according to a user's operation input through the interaction interface. can be updated.

For example, the artificial intelligence agent may provide an interface for arbitrarily adjusting the price of a product while recommending predetermined products on the chat area, and the user may input the price of the product as a specific value through the interface. have. The interaction processing unit 370 may re-search only products having a corresponding price or less based on the price adjusted by the user and provide it as a search result on the content area.

In an embodiment, when the user's action is a selection, the interaction processing unit 370 searches for and displays a content block associated with the selection on the second area synchronized according to the first area in which the selection is detected. can For example, when a product list is provided as a recommendation result through an artificial intelligence agent in the chat area, the user may click and select a specific product in the corresponding product list, and accordingly, the interaction processing unit 370 provides detailed information of the specific product can be searched and displayed as specific information on the content area.

In addition, when a specific product is selected by the user from the list of products displayed on the content area, information on the product may be displayed in the form of a conversation message on the chat area, and the user can naturally conduct a conversation about the product with other users. there will be Meanwhile, the user's selection may be made in units of content blocks, and when the user's selection is made for the content block, the interaction processing unit 370 may initiate an interaction-related operation according to the contents of the corresponding content block.

In another embodiment, when the user's action corresponding to the selection is detected in the chat area, the interaction processing unit 370 displays the result of searching for the content block associated with the selection through the content area, while displaying the captured image for the corresponding content area. can be created and displayed through the chat area. Through this, the user can easily share the product search results with others without interrupting the conversation with other users. In this case, the interaction processing unit 370 may include a link to the corresponding search result page in the captured image shared on the chat area. Accordingly, other users can easily access the corresponding search page through the corresponding link.

In an embodiment, when the user's action is a selection for a plurality of content blocks, the interaction processing unit 370 lists the content blocks associated with the selection on the second area synchronized according to the first area in which the corresponding selection is detected. An operation of displaying the form may be initiated. The user may select only a specific content block or sequentially select a plurality of content blocks, and while the user sequentially selects a plurality of content blocks, a list of content blocks is displayed as a result of interaction in another area synchronized to the corresponding area. They may be sequentially updated and displayed.

In an embodiment, when an action of a user performing area designation on the content area is detected, the interaction processing unit 370 detects content blocks arranged in the designated selection area through the area designation action and provides information about the content blocks. The list can be displayed through the chat area. That is, the user can designate a predetermined area by dragging instead of directly selecting the product displayed in the content area, and information on products existing in the area designated by the user is listed in the chat area according to the interaction operation. can be expressed in the form

In another embodiment, the interaction processing unit 370 generates a captured image for the selected area when the user's action of designating the area on the content area is detected and the action of designating the area is made simultaneously with input of a specific key on the keyboard. You can create it and display it through the chat area. For example, the user may input a control (ctrl) key on the keyboard together with the area designation action, and accordingly, a captured image for the designated area may be generated. The interaction processing unit 370 may display the captured image as an operation according to the interaction through the chat area.

In an embodiment, when the user's action is drag and drop, the interaction processing unit 370 may initiate an operation to generate and display a content block associated with the drag on the area in which the corresponding drop is detected. For example, when the user selects a content block displayed on the chat area and then drags it to the content area to input a drop operation on the content area, the interaction processing unit 370 generates a corresponding content block to perform the drop operation on the content area. It can be displayed at the entered position.

The control unit 390 controls the overall operation of the e-commerce platform providing device 130 , and a control flow between the content area management unit 310 , the chat area management unit 330 , the user behavior detection unit 350 , and the interaction processing unit 370 . Or you can manage the data flow.

4 is a flowchart illustrating a method of providing a pagetalk-based simultaneous access multi-user e-commerce platform according to the present invention.

Referring to FIG. 4 , the e-commerce platform providing apparatus 130 may provide a content area displaying a product list of the online shopping mall and detailed information for each product through the content area management unit 310 (step S410). The e-commerce platform providing device 130 may interact with the content area through the chat area management unit 330 and provide a chat area in which the chatbot-based artificial intelligence agent participates (step S420).

Also, the e-commerce platform providing apparatus 130 may collect dialogues on the chat area through the chat area manager 330 (step S430). The chat area management unit 330 may generate a product recommendation according to the conversation context between users according to the emotion derived from the conversations, and may provide it as a conversation message through the artificial intelligence agent (step S440).

In addition, the e-commerce platform providing apparatus 130 may detect a user's action on the content area or the chat area through the user action detection unit 350 (step S450). In the process of providing synchronization between the content area and the chat area through the interaction processing unit 370 , the e-commerce platform providing apparatus 130 may initiate an interaction-related operation in response to a user's action (step S460 ).

5 is a diagram for explaining the configuration of a shopping mall pagetalk UI according to the present invention.

Referring to FIG. 5 , the apparatus 130 for providing an e-commerce platform may generate and provide a pagetalk UI 500 related to a shopping mall. When the user accesses the online shopping mall through the user terminal 110 , the user can access the corresponding pagetalk UI 500 .

The pagetalk UI 500 may be displayed separately into a content area 510 and a chat area 530 , and each area may be controlled through the content area manager 310 and the chat area manager 330 . The content area 510 corresponds to an area in which shopping items are posted and can be visually confirmed by a user, and a list of products, detailed information of a specific product, and the like may be exposed. The chat area 530 corresponds to an area where the user and the AI clerk have a conversation in a chatting format, and the contents of the content area may be updated as necessary based on the content of the conversation.

6 is a view for explaining embodiments of interaction between pages based on pagetalk according to the present invention.

Referring to FIG. 6A , the user displays “I have another item I want to purchase!” displayed in the content area. You can select a menu, and interact with it to enter text on the chat area or select a microphone button to enter a desired product name.

Referring to FIG. 6B , an interface capable of inviting friends may be provided through a chat area according to a user input. That is, the user can copy the friend invitation link (URL) through the interface and then deliver it to the friend to invite. A friend can easily join the chat area through the link and continue the conversation with the user.

In addition, a search result for a specific product may be displayed in the content area according to a user's input. In this case, the product list may be displayed in units of content blocks. Here, the content block may include a product image, a product price, and a product name (brand name). The user can check the corresponding product list and select (or click) a specific product. The e-commerce platform providing apparatus 130 may initiate an interaction operation according to a user input on the content area. In the case of FIG. 6B , information about a product according to the user's selection may be displayed in the form of a message in the chatting area. The user can continue a conversation about the product with other users without entering a separate message about the product in the chat window only by selecting the content area.

In addition, the e-commerce platform providing device 130 may provide a product recommendation during a conversation between users through a chatbot-based artificial intelligence agent. In FIG. 6B , in response to the chat message of the user A, the chatbot (BOT) may display a chat message regarding whether to add the related product to the shopping cart in the chat area. In this case, the corresponding conversation message may include two user-selectable options, and the user may initiate a related operation by selecting any one of the corresponding options without inputting a separate chatting message.

Referring to FIG. 6C , detailed information about a specific product may be displayed in the content area as a result of an interaction according to a user's input on the chatting area. The user can access the detailed information inquiry page on the content area only by selecting a specific product from the product list displayed on the chat area, even if the user does not search and inquire about the product on the content area. In addition, the user may update the detailed information displayed in the content area to the detailed information of the other product by selecting another product in the product list displayed in the chat area.

Referring to FIG. 6D , the user simply selects a content block displayed in a specific area on the PageTalk UI, drags it, moves to another area, and drops the corresponding content block on the screen of the dropped area simply by dropping it. can be added That is, a content block may be newly created and added to a dropped position by a user's drag and drop operation. Through this, the user may bring a product of interest to the user to the chat area and share it with other users, and may bring the product shared by other users in the chat area to the content area. For the product moved to the content area, the user can directly select it and move to the detailed information page for the product.

The apparatus 130 for providing an e-commerce platform according to the present invention may operate such that the content is updated in real time by interacting with the content area while talking with other users through the chat area. In addition, in the chat area, not only a conversation block made of text, but also rich content and UI forms of the website may be displayed together, and 1:N conversations with a chatbot as well as a number of users may be made through the chat area.

In addition, the e-commerce platform providing device 130 may provide a chatbot-based artificial intelligence agent, so that product recommendations may be provided by the artificial intelligence agent during conversation between two or more users. The artificial intelligence agent can recommend appropriate products by understanding the context of natural language conversations between users as a result of learning the conversations between users. The e-commerce platform providing device 130 may provide intelligent profiling by automatically collecting and classifying conversations between users and chatbots and users in the chat area, and at least one artificial intelligence generated by learning for each user. can be used to provide user-customized content.

As a result, the e-commerce platform providing device 130 may improve user satisfaction by selectively providing intelligent personalized customized content, intelligent personalized personalized service, and intelligent personalized personalized advertisement.

Although the above has been described with reference to preferred embodiments of the present invention, those skilled in the art can variously modify and change the present invention within the scope without departing from the spirit and scope of the present invention as set forth in the claims below. You will understand that it can be done.

100: E-commerce platform providing system
110: user terminal 130: e-commerce platform providing device
150: database
210: processor 230: memory
250: user input/output unit 270: network input/output unit
310: content area management unit 330: chat area management unit
350: user behavior detection unit 370: interaction processing unit
390: control unit
500: page talk UI 510: content area
530: chat area

Claims (9)

a content area management unit that displays a product list of the online shopping mall and detailed information for each product as contents and manages a contents area in which the contents are updated in real time according to interaction with the chat area;
a chat area management unit capable of interacting with the content area, participating in a chatbot-based artificial intelligence agent, and managing the chat area in which the content and UI forms provided in the content area are displayed together;
a user action detection unit for detecting a user action on the content area or the chat area; and
An apparatus for providing a simultaneous access multi-user e-commerce platform based on pagetalk comprising a; an interaction processing unit that initiates an operation related to the interaction in response to the user's action in the process of providing synchronization between the content area and the chat area .
According to claim 1,
The content area management unit and the chat area management unit
Display the product list and detailed information for each product by dividing it into content blocks,
The user behavior detection unit
A device for providing a pagetalk-based simultaneous access multi-user e-commerce platform, characterized in that the selection or drag and drop of the content block is detected as the user's action.
According to claim 1, wherein the chat area management unit
In the chat area, dialogues between the artificial intelligence agent and users are collected, and product recommendations are generated according to the conversation context during the conversation between the users according to the emotion derived from the conversations, and the conversation is conducted through the artificial intelligence agent. A device for providing a simultaneous access multi-user e-commerce platform based on Page Talk, characterized in that it is provided as a message.
4. The method of claim 3,
The chat area management unit
providing an interaction interface for interaction with the content area while providing the product recommendation through the artificial intelligence agent;
The interaction processing unit
and initiating an operation of updating and displaying the product recommendation in response to the user's action on the interactive interface.
According to claim 1, wherein the chat area management unit
determining the persona of the artificial intelligence agent by learning the conversations of the first user invited to the chat area first;
determining a persona-utterance pair based on the persona;
generating a pair of options for the utterance; and
and providing the utterance and the pair of options as a conversation message during a conversation between a plurality of users including the first user.
According to claim 1, wherein the chat area management unit
analyzing the conversations to determine user intent;
generating a page block including the content block and the chat block by searching for specific content based on the user's intention or receiving a response through the artificial intelligence agent; and
Creating a user-created page composed of a single scrollable view by inserting the page block into the content area or the chat area; platform providing device.
The method of claim 2, wherein the interaction processing unit
When the user's action is the selection, the operation of searching for and displaying the content block associated with the corresponding selection is initiated on the synchronized second area according to the first area in which the corresponding selection is detected. Simultaneous access multi-user e-commerce platform providing device.
The method of claim 2, wherein the interaction processing unit
When the user's action is the drag and drop, an apparatus for providing a pagetalk-based simultaneous access multi-user e-commerce platform, characterized in that initiating an operation of generating and displaying a content block related to the drag on the area in which the corresponding drop is detected .
providing a content area for displaying a product list of the online shopping mall and detailed information for each product;
providing a chat area in which interaction with the content area is possible and in which a chatbot-based artificial intelligence agent participates;
detecting an action of a user on the content area or the chat area; and
and initiating an operation related to the interaction in response to an action of the user in the process of providing synchronization between the content area and the chat area.

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