KR20220149092A - Broadcast reception information providing system and method - Google Patents

Abstract

The present invention relates to a broadcast reception information providing system using a terminal and a cloud server. The broadcast reception information providing system includes a broadcasting server, a terminal, and a cloud server connected to each other and capable of communication. The terminal includes: a first communication unit capable of communicating with the broadcasting server and the cloud server; a location unit capable of determining the location of the terminal; and a first data storage unit capable of storing information of the terminal. The cloud server includes: a second communication unit capable of communicating with the terminal; a second data storage unit capable of storing information of the cloud server; a data processing unit capable of processing the information of the second data storage unit in at least one of processing and reconstruction; and a data display unit capable of displaying the information stored in the second data storage unit. The data processing unit selects a part of the information of the second data storage unit and processes the part of the information in at least one of the processing and reconstruction into a reconstruction table. According to a broadcast reception information providing system and method according to the present invention, it is possible to properly process information of a broadcast viewer and/or listener and provide an optimal customized service based on the processed information by providing broadcast reception information collected through the terminal and the cloud server.

Description

Broadcast reception information providing system and method

The present invention relates to a system and method for providing broadcast reception information.

Since information on specific information receiving channels, such as radio, DMB, and terrestrial waves, is not systematically managed, there is no way to provide opinion polls and regional/age/gender-specific services.

An object of the present invention is to provide a system and method for providing broadcast reception information using a terminal and a cloud server.

The present invention relates to a system for providing broadcast reception information using a terminal and a cloud server, and includes a broadcast, a terminal, and a cloud server that are connected to each other and can communicate, wherein the terminal can communicate with the broadcast and the cloud server. a first communication unit; a location unit capable of determining the location of the terminal; and a first data storage unit capable of storing information of the terminal, wherein the cloud server includes: a second communication unit capable of communicating with the terminal; a second data storage unit capable of storing information of the cloud server; a data processing unit capable of processing the information of the second data storage unit by at least one of processing and reconfiguration; and a data display unit capable of displaying the information stored in the second data storage unit, wherein the data processing unit selects some of the information of the second data storage unit and processes it into a reorganization table and reconstructs it in at least one method. Provided is a system for providing broadcast reception information capable of processing.

In an embodiment of the present invention, the location unit may be configured as a Global Positioning System (GPS).

In an embodiment of the present invention, the first communication unit and the second communication unit may transmit and receive information in real time.

In an embodiment of the present invention, the information of the second data storage unit includes a broadcast type, a terminal type, a broadcast frequency (channel), a viewing (listening) start time, a viewing (listening) end time, and a viewing (listening) It may include at least one of a region, a viewing (listening) gender, and a viewing (listening) age.

A method for providing broadcast reception information for providing broadcast reception information using the broadcast reception information providing system, the method comprising: a reception broadcast selection step of selecting a broadcast to be received; a terminal information storage step of storing terminal information; a terminal-cloud server transmission step of transmitting information of the terminal from the terminal to a cloud server; a master table storage and display step of storing the transmitted information as a master table in a cloud server and displaying the master table; a table creation step of generating a reorganization table by selecting information to be processed and reconstructed from the master table; Table display step of displaying the generated reorganization table; Additional processing and reconfiguration selection step of selecting whether additional processing and reorganization in the displayed reorganization table; and a final table storage step of storing the final table that is not subjected to the additional processing and reconfiguration, and provides a method for providing broadcast reception information that proceeds to the table creation step when the additional processing and reorganization are performed.

In an embodiment of the present invention, by using the final table, a viewing (listening) tendency survey, viewing (listening) statistics of all broadcast reception, and opinion polls according to each viewer (listener), region, and time zone are performed. can

In an embodiment of the present invention, the information to be processed and reconstructed includes a broadcast type, a terminal type, a broadcast frequency (channel), a viewing (listening) start time, a viewing (listening) end time, and a viewing (listening) region. , viewing (listening) gender, and viewing (listening) age may include at least one.

In an embodiment of the present invention, the method may further include the information providing step of providing the final table to the advertiser server, and the advertisement request step of requesting an advertisement from the advertiser server to broadcast.

In an embodiment of the present invention, the information to be processed and reconstructed includes viewing (listening) start time, viewing (listening) end time, viewing (listening) region, viewing (listening) gender, and viewing (listening) age and, using the final table, a customized broadcasting channel selection recommendation service may be provided to the advertiser server.

In an embodiment of the present invention, the information to be processed and reconstructed may include a viewing (listening) region, and a region-based advertisement recommendation service may be provided to the advertiser server using the final table.

The present invention relates to a system for providing broadcast reception information using a terminal and a cloud server, comprising: a broadcast, a terminal, and a cloud server that are connected to each other for communication, the cloud server comprising: a communication unit capable of communicating with the terminal; a data storage unit capable of storing information of the cloud server; a data processing unit capable of processing the information of the data storage unit by at least one of processing and reconfiguration; and a data display unit capable of displaying the information stored in the data storage unit, wherein the data processing unit selects some of the information in the data storage unit and processes it into a reconfiguration table and broadcasts it in at least one method A receiving information providing system is provided.

According to the system and method for providing broadcast reception information according to the present invention, by providing broadcast reception information collected through a terminal and a cloud server, it is possible to appropriately process information of a broadcast viewer and/or listener, and optimally based on the processed information can provide customized services.

1 is a diagram illustrating a system for providing broadcast reception information.
2 is a diagram illustrating a terminal according to an embodiment of the present invention.
3 is a diagram illustrating a cloud server according to an embodiment of the present invention.
4 is a flowchart illustrating a system for providing broadcast reception information according to an embodiment of the present invention.
5 is a table showing a master table of a system for providing broadcast reception information according to an embodiment of the present invention.
6 and 7 are tables illustrating a reconfiguration table of a system for providing broadcast reception information according to an embodiment of the present invention.
8 is a diagram illustrating an example of a system for providing broadcast reception information according to an embodiment of the present invention.

Hereinafter, a system and method for providing broadcast reception information according to the present invention will be described in detail with reference to the accompanying drawings.

Prior to this, the terms used in the present specification and claims should not be construed as being limited in the dictionary meaning, and based on the principle that the inventor can appropriately define the concept of the term to describe his invention in the best way. , should be interpreted as meanings and concepts consistent with the technical spirit of the present invention.

The exemplary embodiments described above in the detailed description, drawings, and claims are not intended to be limiting, and other embodiments may be used, and other changes may be made without departing from the spirit or scope of the technology disclosed herein.

Therefore, the configurations shown in the embodiments and drawings described in this specification are only preferred embodiments of the present invention, and do not express all the technical spirit of the present invention, so various equivalents that can replace them at the time of the present application It should be understood that water and variations may exist.

Those skilled in the art may arrange, construct, combine, and design in variously different configurations the elements of the present disclosure, i.e., the elements generally described herein and illustrated in the drawings, all of which are explicitly contemplated, and the present disclosure It can be easily understood that forming a part of

The present invention relates to a system and method for providing broadcast reception information. The present invention provides broadcast reception information collected through a terminal and a cloud server, so that information of a broadcast viewer and/or listener can be appropriately processed, and an optimal customized service can be provided based on the processed information.

Cloud is also called cloud computing, cloud server, etc. It refers to a service that is outsourced to the outside without having a server and storage device in the company. More specifically, it refers to a computer environment in which information is permanently stored in a server on the Internet and temporarily stored in a client such as an IT device such as a desktop, a tablet computer, a notebook computer, a netbook, or a smart phone. That is, it is a concept that all user information is stored in a server on the Internet, and this information can be used anytime and anywhere through various IT devices.

1 is a diagram illustrating a system for providing broadcast reception information according to an embodiment of the present invention.

Referring to FIG. 1 , a system 1 for providing broadcast reception information according to an embodiment of the present invention includes a terminal 10 , a cloud server 20 , and a broadcast server 30 .

The terminal 10 may provide a user (a listener and/or a viewer) with the audio and/or image provided from the broadcast server 30, and by using (listening and/or watching) the broadcast server 30, Various information can be collected and stored.

For example, the terminal 10 may include a channel and/or frequency (type of broadcast), a listening and/or viewing (use) start time, a listening and/or viewing (using) end time, a listening and/or viewing location (terminal location), the user's gender, the user's age, and the type of terminal may be collected and stored.

In addition, the terminal 10 can be used in the present invention if it can receive a broadcast. For example, the terminal 10 may use a broadcast reception device such as a mobile broadcast reception terminal, a fixed broadcast reception terminal, and a personal broadcast reception terminal.

Also, the terminal 10 may be configured in one or more groups. For example, the terminal 10 may be configured as a single unit. Also, for example, the terminal 10 may be a terminal group consisting of a plurality of terminals.

In an embodiment of the present invention, a broadcast receiving device such as a mobile phone, an infotainment device attached to a vehicle, or a personal broadcast receiver may be used as the terminal 10 . Therefore, the terminal 10 is not limited as long as it is easy to receive the broadcast and collect data related to the broadcast reception.

The cloud server 20 may store the information provided from the terminal 10 , process the stored information to reconstruct it, and provide a processed and reconfigured reconfiguration table. For example, the cloud server 20 may store the information provided from the terminal 10 as a master table, and may process the master table to reconstruct it into a reconfiguration table.

Also, the cloud server 20 may provide various services using the reconfiguration table. For example, the cloud server 20 may provide an artificial intelligence service utilizing a simple information providing service and deep learning. The artificial intelligence service may be provided with additional information to provide a service in which new factors are reflected. In an embodiment of the present invention, the artificial intelligence service may propose the first-priority option in consideration of the information of the reconfiguration table, and may suggest the second-order and third-order options in consideration of the price of the advertisement.

In an embodiment of the present invention, the cloud server 20 includes viewing (listening) statistics of total broadcast reception, broadcast viewing (listening) propensity survey according to various criteria (time zone, region, gender, and age group, etc.), opinion survey , public service broadcasting design, customized broadcasting station selection recommendation service, and region-based advertisement recommendation service can be provided.

The broadcast server 30 may transmit video and/or audio as radio waves. For example, the broadcast server 30 is a radio (AM and/or FM), television, DMB (Digital Multimedia Broadcasting), smart phone, infotainment, and portable receiver (portable receiver), such as video and / or voice can provide

In addition, the broadcast server 30 may provide advertisements through video and/or audio. For example, the broadcast server 30 may receive a request from an individual or a company and transmit an advertisement notifying a specific product.

The broadcast reception information providing system 1 according to an embodiment of the present invention may aggregate information related to broadcast reception by a viewer and/or listeners who watch and/or listen to a broadcast in the cloud server 20 . That is, broadcast-related information can be collected as metadata and converted into a database, and various services can be provided through this, and added value can be created by providing services.

2 is a diagram illustrating a terminal 10 according to an embodiment of the present invention.

Referring to FIG. 2 , the terminal 10 of the system 1 for providing broadcast reception information according to an embodiment of the present invention includes a first communication unit 110 , a location unit 120 , and a first data storage unit 130 . includes

The first communication unit 110 may receive a radio wave from the broadcast server 30 and provide information stored in the terminal 10 to the cloud server 20 . For example, the first communication unit 110 may receive a radio wave from the broadcast server 30 and provide it to the user, and may provide data stored in the first data storage unit 130 to the cloud server 20 . .

In addition, since the first communication unit 110 can transmit and receive information through various paths such as a wireless network and a wired network, this is not limited thereto.

Also, the first communication unit 110 may adjust a period for transmitting and receiving information. For example, the first communication unit 110 may transmit/receive information to and from the broadcast server 30 and the cloud server 20 at a cycle of one hour. For example, the first communication unit 110 may transmit and receive information to and from the broadcast server 30 and the cloud server 20 in real time.

The location unit 120 may determine the location of the current terminal. For example, the location unit 120 may receive a radio wave from the broadcast server 30 and determine the location of the current terminal that is being provided to the user.

In an embodiment of the present invention, the location unit 120 may include a device capable of determining a location, such as a Global Positioning System (GPS), to determine the location of the current terminal. Although a global positioning system (GPS) has been proposed as a device capable of determining a location, it is not limited as long as it is a device capable of determining a location.

The first data storage unit 130 may store information provided from the first communication unit 110 and the location unit 120 . In addition, it is possible to store information that can be stored in the terminal 10 .

For example, the first data storage unit 130 may store a channel and/or frequency (type of broadcast), a listening and/or viewing (use) start time, a listening and/or viewing (using) end time, and a listening and/or viewing (use) end time. Information such as a viewing location (a location using a terminal), a user's gender, a user's age, and a terminal type may be stored.

3 is a diagram illustrating a cloud server 20 according to an embodiment of the present invention.

Referring to FIG. 3 , the cloud server 20 of the broadcast reception information providing system 1 according to an embodiment of the present invention includes a second communication unit 210 , a second data storage unit 220 , and a data processing unit 230 . , and a data display unit 240 .

The second communication unit 210 may receive information from the terminal 10 . For example, the second communication unit 210 may receive information provided by the first communication unit 110 .

The second data storage unit 220 may store information provided by the second communication unit 210 and the data processing unit 230 . For example, the second data storage unit 220 may store a master table in which information provided from the second communication unit 210 is written, and may store a reorganization table processed and/or reconstructed by the data processing unit 230 . have.

In an embodiment of the present invention, the second data storage unit 220 includes a broadcast type, a terminal type, a broadcast frequency (channel), a viewing (listening) start time, a viewing (listening) end time, and a viewing (listening). ) may include information including at least one of a region, a viewing (listening) gender, and a viewing (listening) age.

The data processing unit 230 may process and/or reconstruct information stored in the second data storage unit 220 .

For example, the data processing unit 230 may generate a reconfiguration table by processing and/or reorganizing information stored in the second data storage unit 220 . The reorganization table may be processed and/or reconstructed by selecting a specific category from among the master tables of the second data storage unit 220 . The specific category is not limited as long as it can be derived using the provided information. For example, the data processing unit 230 may derive listening information for each time period by utilizing the listening and/or use start time and the listening and/or use end time.

In an embodiment of the present invention, the data processing unit 230 includes listening information by frequency (channel) and region, listening information by time zone and age, listening information by time zone and gender, listening information by time zone and terminal, listening information by frequency (channel) and age It is possible to create a reconstructed table processed and/or reconstructed with information and selected categories such as frequency (channel) and regional listening information.

The data display unit 240 may provide visualization/auditory information stored in the second data storage unit 220 . For example, the data display unit 240 may provide visualization/auditory visualization of the master table of the second data storage unit 220 , and may provide visualization/auditory visualization of the reconstructed table generated by the data processing unit 230 . can

In addition, the data display unit 240 may present a specific category, and the data processing unit 230 may be linked to the data display unit 240 to generate a reconfiguration table with a selected category from among the presented specific categories.

The broadcast reception information providing system 1 according to an embodiment of the present invention may collect broadcast-related information as metadata and form a database, thereby creating added value.

In more detail, it is possible to create a master table by converting information collected as metadata as it is. That is, the master table is a reconfiguration table generated by listing information provided from the terminal 10 .

In addition, it is possible to create a reorganization table by processing and/or reorganizing based on the created master table. The reorganization table refers to a reorganization table processed and/or reconstructed based on a selected condition among some conditions constituting the master table. When the processed and/or reconstructed reorganization table is generated, it is possible to easily derive an optimal result that meets a specific condition, so that data can be more efficiently utilized.

4 is a flowchart illustrating the broadcast reception information providing system 1 according to an embodiment of the present invention.

Referring to FIG. 4 , the broadcast reception information providing system 1 according to an embodiment of the present invention selects broadcast information to be received by the terminal 10 ( S100 ), and stores the terminal information in the terminal 10 , (S110), transmits the stored terminal information to the cloud server 20 (S120), stores and displays the transmitted information as a master table (S130), selects information to be processed and reconstructed, and uses the selected information to reconstruct the table to generate (S140), display the processed and reconstructed reorganization table (S150), select whether to additionally process and reconstruct (S10), and store the final table.

In the step of selecting a broadcast to be received ( S100 ), the user selects desired broadcast information through the terminal 10 and views and/or listens to it.

In the information storage step (S110) of the terminal, the terminal 10 stores the information obtainable from the broadcast server 30 and the terminal 10 in the first data storage unit 130 . The information is collected such as channel and/or frequency (type of broadcast), listening and/or viewing start time, listening and/or viewing end time, listening and/or viewing location, user's gender, user's age, terminal type, etc. It can contain a variety of possible information.

In the terminal-cloud server transmission step S120 , the terminal 10 transmits the stored information to the cloud server 20 . In more detail, information stored in the first data storage unit 130 of the terminal 10 is transmitted to the cloud server 20 through the first communication unit 110 , and the transmitted information is transmitted to the second communication unit 210 of the cloud server. ) is received from

In the master table storage and display step (S130), the cloud server 20 stores the received information and displays it by visualizing/auditing it. In more detail, information is received from the second communication unit 210 of the cloud server, and the received information is stored as a master table in the second data storage unit 220 .

In the table creation step ( S140 ), the data display unit 240 presents a specific category for generating the reorganization table, and the data processing unit 230 generates the reorganization table with the selected specific category. The specific category may be data disclosed in the master table or data categorized by processing the data. For example, the data processing unit 230 processes the viewing and/or listening start time and the viewing and/or listening end time to process time zones (06:00-09:00, 09:00-12:00, and 12: 00 to 15:00, etc.).

In the table display step (S150), the data processing unit 230 generates a reorganization table based on the previously selected specific category and data of the master table. The generated reconstructed table may be visualized and/or auralized through the data display unit 240 .

In the additional processing and reconfiguration selection step (S10), the manager determines whether additional processing and reconfiguration is necessary after checking the illustrated reconfiguration table. If additional processing and reconfiguration is required (S10-Yes), the process proceeds to the information selection step (S140) to be processed and reconstructed, and if additional processing and reconfiguration is not required (S10-No), the final processed and reconstructed information is stored and It proceeds to the display step (S160).

The further processing and reorganization can undo the previous reorganization table and create a reorganization table with a new category. In addition, the additional processing and reconfiguration may generate a reconfiguration table by additionally configuring other categories within the previous reorganization table.

In the final table storage step ( S160 ), the final table may be stored in the second data storage unit 220 .

The method for providing broadcast reception information according to an embodiment of the present invention may generate a master table and a final table through a series of processes. The final table is properly processed according to specific criteria and then databased. That is, it is possible to set a specific category according to the purpose to be processed and to easily derive the optimal statistical result accordingly.

For example, the final table may be used for various purposes, such as a listening tendency survey according to viewers (listeners), regions, and time zones, listening statistics of total broadcast reception, and opinion polls.

5 is a table showing a master table of the broadcast reception information providing system 1 according to an embodiment of the present invention.

Referring to FIG. 5 , the master table of the cloud server 20 includes broadcasting type, terminal type, tuning frequency, listening start time, listening end time, listening area, listener gender, and listener age information. That is, the master table is configured in a table format by listing data provided by each terminal 10 .

The ID disclosed in the table may be an arbitrarily determined number, and may be a sequence number according to a specific criterion, and thus is not limited thereto. In addition, data such as broadcasting type, terminal type, tuning frequency, and listening area may be subdivided or comprehensive according to the standard of the cloud server 20 .

For example, in the case of the listening area, Gyeonggi-do, Gangwon-do, Chungcheong-do, Gyeongsang-do, Jeolla-do, and Jeju-do can be designated in units of provinces, and can be subdivided and designated in units of cities. Since it is easy to adjust according to the criteria presented in this way, it is not limited to specific subdivided criteria and/or specific generalized criteria.

6 and 7 are tables showing a reconfiguration table of the broadcast reception information providing system 1 according to an embodiment of the present invention.

Referring to FIG. 6 , the reconstruction table according to an embodiment of the present invention is processed and/or reconstructed with frequency and region data of listeners in their twenties. Accordingly, by referring to the reconstruction table, it is possible to identify a frequency (channel) preferred by listeners in their twenties by region.

In more detail, the reconstruction table of FIG. 6 may provide the advertiser with frequency information preferred by listeners in their twenties by region. In order to effectively advertise the product to be advertised, the advertiser who has been provided with this may request advertisement by selecting a specific region and a specific frequency. As shown in Figure 6, KBS1 channel is Seoul and northern Gyeonggi, KBS2 channel is Gyeonggi southern and Incheon, KBS3 channel is Seoul and Incheon, MBC channel is Seoul, Gyeonggi northern and Incheon, Gyeonggi channel is Gyeonggi northern and Gyeonggi southern , , Incheon, and JIBS channels have a high listening rate in Jeju Island, so advertisers can select channels and regions to suggest advertisements, and more efficiently advertise.

Referring to FIG. 7 , the reconstruction table according to an embodiment of the present invention is processed and/or reconstructed with data by time zone, gender, and age of listeners in the Seoul area using KBS1. Accordingly, by referring to the reconstruction table, it is possible to identify the time zone preferred by listeners in Seoul using KBS1 by gender and age.

In more detail, the reconstruction table of FIG. 7 may provide an advertiser with a listening rate according to time zone, gender, and age while a specific broadcasting station and region are selected. In order to effectively advertise the item to be advertised, the advertiser provided with this may request advertisement by selecting an advertisement time period in consideration of gender and age group.

For example, if you want to advertise for men and women in their 70s, you can suggest the times of 15:00 to 18:00, 18:00 to 21:00, and 21:00 to 24:00 with the highest listening rates. have. Among them, in the time period of 15:00 to 18:00, the listening rate of those in their 70s is the highest and the listening rate of other age groups is relatively low, so the advertisement price is likely to be somewhat low due to the low concentration of advertisements. If the artificial intelligence service is introduced and the price of advertisements is taken into account, the cloud server 20 of the present invention can suggest a time period of 15:00 to 18:00 when the price of advertisements is expected to be cheap because competition is not fierce compared to other times. have.

Also, for example, if you want to advertise for men and women in their 20s to 40s, a time zone from 21:00 to 24:00 with the highest listening rate may be suggested. Here, if the price of the advertisement is added, the cloud server 20 may propose the time zone from 18:00 to 21:00 as the second priority.

In addition, as mentioned above, the data itself was processed and/or reconstructed in the process of configuring the reorganization table.

In an embodiment of the present invention, time zone data is 06:00 to 09:00, 09:00 to 12:00, 12:00 to 15:00, 15:00 based on the listening start time and listening end time data. to 18:00, 18:00 to 21:00, and 21:00 to 24:00 data were processed and/or reconstructed.

In addition, in one embodiment of the present invention, age data is 10 to 19 years old, 10 years old to 20 years old, 20 years old to 29 years old is 20's, 30 years old to 39 years old is 30's, 40 years old to 49 years old is 40's, Data were processed and/or reconstructed as data for 50-59 year-olds in their 50s, 60-69 years in their 60s, and 70-79 years in their 70s.

Since the broadcast reception information providing system 1 according to an embodiment of the present invention can flexibly subdivide and/or encompass data, more efficient data utilization is possible.

8 is a diagram illustrating an example (2) of a system for providing broadcast reception information according to an embodiment of the present invention. An example (2) of the broadcast reception information providing system of FIG. 8 is partially similar to the broadcast reception information providing system 1 of FIG. Accordingly, the same or similar components have been denoted using the same or similar reference numbers, and the same or repeated content will be omitted below for a brief description.

Referring to FIG. 8 , an example (2) of the broadcast reception information providing system according to an embodiment of the present invention further includes an advertiser server 40 compared to the broadcast reception information providing system 1 of FIG. 1 .

The advertiser server 40 may communicate with the cloud server 20 to participate in generating a reconfiguration table, and may propose advertisements to the broadcast server 30 based on the generated reconfiguration table. For example, the advertiser server 40 may communicate with the cloud server 20 to select information to be processed and reconfigured and information to be further processed and reconfigured, and may receive processed and reconfigured final information, and a broadcast server ( 30) can request the insertion of advertisements.

In addition, the advertiser server 40 may include a system that finds an optimal matching condition when a specific condition is input. For example, when using the system to find the best time to advertise beer, if a specific condition (age, gender, etc.) corresponding to a major customer group is input, the highest listening time zone among the conditions can be found.

For example, if you search for a regional preferred frequency (channel) for listeners in their 20s and do local advertisements, if you enter a specific condition, such as listeners in their 20s, frequency (channel), and listening region, the preferred frequency ( channel) can be found.

In FIG. 8 , the advertiser server 40 is illustrated as an information utilization target in an example (2) of a system for providing broadcast reception information according to an embodiment of the present invention, but may be substituted with other information utilization targets. For example, the target of information utilization may be replaced by broadcasting stations, opinion polling companies, public corporations, and the like. In the case of replacement, the process of suggesting advertisements to the broadcast server 30 may not be included depending on the purpose of the target.

For example, when an information utilization target is a broadcasting station, the broadcasting station may establish and modify the direction of content to be produced in the future by examining preferences according to the entire broadcasting time period and age. Also, for example, when an information utilization target is a public opinion polling company, the polling company can determine the number of people who watch (listen to) a specific broadcast by examining preferences according to gender, age, and channel. As mentioned above, the process of suggesting an advertisement to the broadcast server 30 may not be included because the purpose of advertisement is not.

For example, if the target of information utilization is a public corporation, the public corporation can properly broadcast a public service advertisement by grasping the viewing (listening) status according to the time zone, gender, and age of a specific region. In this case, since the public service advertisement produced by the public company is transmitted through the broadcasting server 30, the process may be similar to that illustrated in FIG. 8 .

The broadcast reception information providing system 1 according to an embodiment of the present invention can provide a final table that is easily processed and reconfigured according to the direction desired by the advertiser or manager through the series of processes presented above, and utilizes this to provide various can create added value. For example, it may be utilized for various purposes, such as a listening tendency survey according to viewers (listeners), regions, and time zones, listening statistics of total broadcast reception, and opinion polls.

In one embodiment of the present invention, the broadcast reception information providing method may provide a customized broadcasting station selection service based on the viewing (listening) gender, the viewing (listening) age, and the viewing (listening) time zone. Also, according to an embodiment of the present invention, the broadcast reception information providing method may provide a region-based advertisement recommendation service based on a specific location.

By providing the service according to the above embodiments, it is possible to specify a target to be exposed to the advertisement, so that more efficient advertisement is possible.

Accordingly, by using the broadcast reception information providing method according to an embodiment of the present invention, the database of the present invention can be utilized, and various value-added services can be easily provided through this.

Those skilled in the art from the above description will be able to see that various changes and modifications can be made without departing from the technical spirit of the present invention. Accordingly, the technical scope of the present invention is not limited to the contents described in the detailed description of the specification and should be defined by the claims.

1: Broadcast reception information providing system
2: An example of a broadcast reception information providing system
10: terminal 11: terminal group
20: cloud server 30: broadcast server
40: advertiser server 110: first communication unit
120: location unit 130: first data storage unit
210: second communication unit 220: second data storage unit
230: data processing unit 240: data display unit

Claims (11)

It includes a broadcasting server, a terminal, and a cloud server that are connected to each other and can communicate,
The terminal is
a first communication unit capable of communicating with the broadcast server and the cloud server;
a location unit capable of determining the location of the terminal; and
Including; a first data storage unit capable of storing information of the terminal;
The cloud server,
a second communication unit capable of communicating with the terminal;
a second data storage unit capable of storing information of the cloud server;
a data processing unit capable of processing the information of the second data storage unit by at least one of processing and reconfiguration; and
and a data display unit capable of displaying information stored in the second data storage unit;
The system for providing broadcast reception information, wherein the data processing unit may select a part of the information from the second data storage unit and process it into a reconfiguration table by at least one of processing and reconfiguration. The method of claim 1,
The location unit is a broadcast reception information providing system composed of a Global Positioning System (GPS). The method of claim 1,
The system for providing broadcast reception information, wherein the first communication unit and the second communication unit transmit and receive information in real time. The method of claim 1,
The information of the second data storage unit includes a broadcast type, a terminal type, a broadcast frequency (channel), a viewing (listening) start time, a viewing (listening) end time, a viewing (listening) region, a viewing (listening) gender, and A broadcast reception information providing system including at least one of viewing (listening) age. a reception broadcast selection step of selecting a broadcast to be received;
a terminal information storage step of storing terminal information;
a terminal-cloud server transmission step of transmitting information of the terminal from the terminal to a cloud server;
a master table storage and display step of storing the transmitted information as a master table in a cloud server and displaying the master table;
a table creation step of generating a reorganization table by selecting information to be processed and reconstructed from the master table;
Table display step of displaying the generated reorganization table;
Additional processing and reconfiguration selection step of selecting whether additional processing and reorganization in the displayed reorganization table; and
Including; a final table storage step of storing the final table without the additional processing and reorganization
When the additional processing and reconfiguration are performed, the method for providing broadcast reception information proceeds to the table creation step. 6. The method of claim 5,
A method of providing broadcast reception information for performing a listening propensity survey for each viewer (listener), region, and time zone, viewing (listening) statistics of overall broadcast reception, and opinion survey using the final table. 6. The method of claim 5,
The information to be processed and reconstructed includes broadcast type, terminal type, broadcast frequency (channel), viewing (listening) start time, viewing (listening) end time, viewing (listening) region, viewing (listening) gender, and viewing A method of providing broadcast reception information including at least one of (listening) age. 8. The method of claim 7,
Further comprising the information providing step of providing the final table to the advertiser server,
and an advertisement request step of requesting an advertisement from the advertiser server to the broadcast server. 9. The method of claim 8,
The information to be processed and reconstructed includes viewing (listening) start time, viewing (listening) end time, viewing (listening) region, viewing (listening) gender, and viewing (listening) age,
A method of providing broadcast reception information for providing a customized broadcast channel selection service to the advertiser server using the final table. 9. The method of claim 8,
The information to be processed and reconstructed includes a viewing (listening) area,
A method of providing broadcast reception information for providing a region-based advertisement recommendation service to the advertiser server using the final table. It includes a broadcasting server, a terminal, and a cloud server that are connected to each other and can communicate,
The cloud server,
a communication unit capable of communicating with the terminal;
a data storage unit capable of storing information of the cloud server;
a data processing unit capable of processing the information of the data storage unit by at least one of processing and reconfiguration; and
a data display unit capable of displaying information stored in the data storage unit;
The system for providing broadcast reception information, wherein the data processing unit may select a part of the information of the data storage unit and process it into a reconfiguration table by at least one of processing and reconfiguration.

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