KR20220099294A - Method, apparatus and computer-readable medium of advertisement using influencer of social network service - Google Patents

Abstract

The present invention relates to an advertisement method, apparatus, and computer-readable recording medium using an influencer of a social network service, the advertisement method comprising: an advertisement account creation step; a purchase request reception step; and an advertisement input step. According to the present invention, advertisement content suitable for the nature of the content can be inserted.

Description

ADVERTISING METHOD, APPARATUS AND COMPUTER-READABLE MEDIUM OF ADVERTISEMENT USING INFLUENCER OF SOCIAL NETWORK SERVICE

The present invention relates to an advertisement technology using influencers who have many followers in a social network service, and more specifically, to insert and output advertisement contents requested by an advertiser in contents such as posts uploaded by influencers, By implementing the service by selling a certain part of the area where images are uploaded for each post as an advertisement area, users can recognize the advertisement and check detailed product information at the same time, thereby maximizing marketing efficiency at a low cost. It's about the technology to get it.

A social network service (SNS, Social Network Service) relates to a type of post sharing service, in which a number of users upload a post, and other users check it with each other to form a consensus or share information with each other. It is a service.

In these social network services, when a user uploads desired content or wants to check content of known users, the user follows the user. In this case, the service is provided so that a user who follows a user can receive a notification when the user uploads content and check it, or check only the content of the users who followed. Through this, users are provided with useful information while checking only the users or content they want by following the method or the like.

According to these characteristics and the daily use of social network services, advertisement technology using social network services is being advanced day by day. In particular, technologies for providing customized advertisements to users by using the above-described characteristics of the following concept are being commercialized, which has established itself as a major axis of viral marketing.

In particular, in such an advertisement method, it is advantageous to use a so-called influencer with a large number of followers. Accordingly, in recent prior art, for example, in Korean Patent Application Laid-Open No. 10-2020-0025966, an advertiser sets matching conditions based on the number of followers, cost, field, and consumer layer of an influencer acting as an advertising agency. Thus, by matching the advertiser and the influencer to perform the advertisement, a technology for increasing the advertisement effect of the advertiser is provided.

However, in the advertising method using the influencer in these prior arts, when the influencer has to upload the advertisement content, there is a sense of difference with the content that the influencer actually uploads, which increases the fatigue of the users. At the same time, when creating content such as influencers using products to reduce this, a problem related to so-called 'back advertisement' may occur recently, resulting in a decrease in efficiency and reactive problems in relation to marketing. can

Accordingly, the present invention allows an influencer to upload advertisement content without any heterogeneity to the content uploaded by the influencer, and at the same time, allows the advertiser to insert advertisement content for each content uploaded by the influencer, but profits according to the influencer's marketing Its purpose is to provide technology that guarantees

In addition, the present invention has another object in addition to the above object, to maximize the advertising cost-effectiveness of the advertiser, and to provide a very fresh marketing profit platform.

In order to achieve the above object, an advertisement method using an influencer of a social network service according to an embodiment of the present invention is a computing device including one or more processors and one or more memories for storing instructions executable by the processor. It relates to an advertising method using an influencer of a social network service implemented as an advertisement account creation step of allocating an output area of the first content to a part of an output area of a second content determined according to an input from the first account to output the first content among the contents; a purchase request receiving step of providing a list of the second content to an advertiser account and receiving a purchase request for the first content output area in response to outputting the advertisement content to the first content output area of the second content from the advertiser account; and when a contract for a purchase request is concluded according to an acceptance input of the first account that uploaded the second content corresponding to the purchase request received in the purchase request receiving step, the second content is displayed in the output area of the first content and an advertisement input step of replacing the advertisement content received from the advertiser account with the new second content inserted therein.

The advertisement input step may include: a first image modification step of generating new image data by inserting the image data included in the advertisement content into a first content output area of the image data included in the second content; a text modification step of generating new text data by inserting text data included in the advertisement content into a first content output area of text data included in the second content; and transmitting the new image data and new text data generated according to the execution of the image correction step and the text correction step to the first account, and according to the edit approval input of the first account, the social network service of the first account Preferably, the method includes a first content correction step of modifying the second content with the new image data and new text data after executing the content correction interface.

The advertisement input step may include: a second image modification step of generating new image data by inserting the image data included in the advertisement content into a first content output area of the image data included in the second content; and transmitting the new image data generated according to the execution of the image correction step to the first account, and after executing the content modification interface of the social network service of the first account according to the edit approval input of the first account, the second account It is preferable to include; a second content correction step of correcting the content with the new image data.

The advertisement input step includes, as information included in the advertisement content, link information of a shopping interface for purchasing a sale target included in the advertisement content, and selecting a link interface for accessing the shopping interface in the first step. It is desirable to apply it to the output area of the content.

an access detection step of detecting that a second account, which is an account for checking the content uploaded by the first account in a social network service, accesses the shopping interface through the link interface after the advertisement input step is performed; After detecting the access to the shopping interface, when a purchase input for a sales target included in the advertisement content is received, as information included in the advertisement content, the sales type information of the sales target included in the advertisement content is a group purchase type. Sales type identification step of determining whether or not; When the sales type information determined by the sales type identification step is a group purchase type, the number of purchase inputs of the second accounts is counted, and the counted number of purchase inputs as information included in the advertisement content reaches the number of group purchases , a purchase confirmation step of transmitting purchase completion information to the second accounts; and a sales target providing step of providing the sales target to the second accounts included in the purchase confirmation step.

In the step of providing the sales target, it is preferable that a gift item linked to the sales target is provided together with the sales target as a product input from an advertiser account.

The purchase amount of the first content output area includes the number of second accounts that check the content uploaded by the first account on a social network service, the average number of views of the content uploaded by the first account, and the first Preferably, it is determined by at least one of the average number of views by sales target of the contents uploaded by the account, the number of contents uploaded by the first account, and the number of positive evaluations of the contents uploaded by the first account.

Meanwhile, an advertisement device using an influencer of a social network service according to an embodiment of the present invention is an influencer of a social network service implemented as a computing device including one or more processors and one or more memories for storing instructions executable by the processors. A device for advertising using a influencer, wherein the first content among the content uploaded to the social network service is output from a first account contracted to link and output the first content, which is the advertising content, among the influencer accounts of the social network service. an advertisement account generating unit configured to provide an output area of the first content in a part of an output area of the second content determined according to the input from the first account; a purchase request receiving unit which provides a list of the second content to an advertiser account and receives a purchase request for the first content output area in response to outputting advertisement content from the advertiser account to the first content output area of the second content; and when a contract for a purchase request is concluded according to an acceptance input of the first account that uploaded the second content corresponding to the purchase request received by the purchase request receiving unit, the second content is placed in the output area of the first content. and an advertisement input unit for replacing the advertisement contents received from the advertiser account with new second contents inserted therein.

According to the present invention, the content is uploaded by inserting the first content, which is advertisement content, into the output area of the second content uploaded by the influencer, but the advertiser can purchase the area where the first content is inserted, respectively, so that the purchase A process of inserting and outputting advertisement content in the output area of the first content is followed. According to this, when an influencer uploads advertisement content, the advertisement content does not become a single post content, but rather the advertisement content is output in the area sold inside the content. It can be maintained, and advertisement content can be inserted in the area sold by the influencer for each content, so that it is possible to insert advertisement content suitable for the nature of the content.

Accordingly, compared to marketing technology using existing social networks, fatigue of users is minimized, and the advertising effect is maximized by using influencers and content uploaded by influencers. In addition, in terms of influencers, they can sell some of the content they want to the advertising area, which has the effect of generating reasonable profits without losing their identity.

In terms of advertisers, it is possible to purchase an advertisement area for each content, so more targeted advertisements are possible, thereby maximizing marketing efficiency versus cost.

1 to 3 are flowcharts of an advertisement method using an influencer of a social network service according to an embodiment of the present invention.
4 and 5 are block diagrams of an advertisement device using an influencer of a social network service according to an embodiment of the present invention.
6 and 7 are examples of screens output to user and advertiser terminals according to an embodiment of the present invention.
8 is a view for explaining a flow in which a purchase is made for an object to be sold according to an implementation of an embodiment of the present invention;
9 is an example of an internal configuration of a computing device according to an embodiment of the present invention.

Hereinafter, various embodiments and/or aspects are disclosed with reference to the drawings. In the following description, for purposes of explanation, numerous specific details are set forth to provide a thorough understanding of one or more aspects. However, it will also be recognized by one of ordinary skill in the art that such aspect(s) may be practiced without these specific details. The following description and accompanying drawings set forth in detail certain illustrative aspects of one or more aspects. These aspects are illustrative, however, and some of the various methods in principles of various aspects may be employed, and the descriptions set forth are intended to include all such aspects and their equivalents.

As used herein, “embodiment”, “example”, “aspect”, “exemplary”, etc. may not be construed as an advantage or advantage in any aspect or design described above over other aspects or designs. .

Also, the terms "comprises" and/or "comprising" mean that the feature and/or element is present, but excludes the presence or addition of one or more other features, elements and/or groups thereof. should be understood as not

Also, terms including an ordinal number such as 1st, 2nd, etc. may be used to describe various components, but the components are not limited by the terms. The above terms are used only for the purpose of distinguishing one component from another. For example, without departing from the scope of the present invention, a first component may be referred to as a second component, and similarly, a second component may also be referred to as a first component. and/or includes a combination of a plurality of related listed items or any of a plurality of related listed items.

In addition, in the embodiments of the present invention, unless otherwise defined, all terms used herein, including technical or scientific terms, are those commonly understood by those of ordinary skill in the art to which the present invention belongs. have the same meaning. Terms such as those defined in a commonly used dictionary should be interpreted as having meanings consistent with the meanings in the context of the related art, and unless explicitly defined in the embodiment of the present invention, ideal or excessively formal meanings is not interpreted as

Prior to the detailed description of the present invention, in the following description of the present invention, a user terminal, an advertiser terminal, etc. use a social network service server and a shopping mall by executing a dedicated application installed in the terminal or accessing through a web browser, etc. All terminals including a short-distance or long-distance communication function that can connect to a server such as a server, an output means that can check the contents in a way such as output and playback, and an input means that can control and operate the contents it means. For example, a smart phone, a mobile phone, a tablet PC, a notebook computer, a personal computer, etc. should be understood as a concept included in the 'terminal' in the present invention.

Meanwhile, in the present invention, the social network service server and the shopping mall server refer to a terminal or group of terminals that can use the social network service and the shopping mall service as each server is operated, and includes account data of users and advertisers, and items to be sold. (Service) All data and programs managed to perform the functions of the present invention and peripheral functions, such as sales data such as price, information, and inventory, financial settlement module, and program data for a plurality of processes required for service It means a terminal that can use a series of services by performing the management of the user and advertiser accounts using their own terminals to access.

In addition, in the present invention, when various information and data are transmitted from or received to a user account or an advertiser account, when an account logs in to the above-described services through a terminal used by each account, each terminal transmits and receives data to each account information It should be understood as including a series of processes managed as

1 to 3 are flowcharts of an advertisement method using an influencer of a social network service according to an embodiment of the present invention.

First, referring to FIG. 1 , an advertisement method using an influencer of a social network service according to an embodiment of the present invention is a computing device including one or more processors and one or more memories for storing instructions executable by the processors. It is implemented, which means a dedicated terminal for performing the functions of the present invention interlocked with the aforementioned user terminal, advertiser terminal, social network service server, shopping mall service server, etc., or the program itself or terminal mounted on the aforementioned terminal or server. Alternatively, the above-described terminals may be grouped and understood as a computing device.

First, from the first account, the computing device outputs the first content among the content uploaded to the social network service from the first account contracted to output the first content, which is advertisement content, among the influencer accounts of the social network service. An advertisement account creation step (S10) of allocating the output area of the first content to a part of the output area of the second content determined according to the input of is performed.

In another embodiment of the present invention, the output area of the first content may be allocated to all second content uploaded by the first account. Preferably, among the second contents uploaded by the first account, advertisement contents may be inserted, and the output area of the first content may be allocated to the second content selected from the first account. To this end, when an application installed to perform all functions of the present invention or an API coupled to a social network service is executed, advertisement content (first content) is inserted into the second content in the interface for uploading or managing the second content A menu for determining whether or not to do so is output, so that the first account can check this and determine whether to allocate an output area of the first content.

In the present invention, the second content is a unit content on a social network uploaded by the aforementioned influencer, that is, the first account, and includes a kind of image, post, hash-tag, etc. independently or in combination. means For example, an Instagram feed may be understood as an example of unit content. The first account may log in to the social network service server to create and upload the second content, and at this time, as described above, other users who follow the first account or search for hashtags of the corresponding content, and the second content to be described later You can check the content uploaded by your account.

In the present invention, an influencer is a word that refers to a user who is influential in social network services and other online spaces, and in the present invention, for an objective indicator, for example, the above-mentioned second Based on the number of accounts, the average number of views of uploaded content, the number of uploaded content, and the number of positive reviews for uploaded content exceeds a threshold that can be set differently depending on the operation of the service can be

That is, in the present invention, the output area of the first content will be understood as one advertisement account, and then the computing device provides the list of second content to the advertiser account, and from the advertiser account to the first content output area of the second content. A purchase request receiving step (S20) of receiving a purchase request for the first content output area in response to outputting advertisement content is performed.

The advertiser account may be an account for a social network service or an account for a separate service according to the performance of the function of the present invention. In the advertiser account, in addition to the interface for checking the second content, an output area of the first content is allocated when an application installed to perform all functions of the present invention or an API coupled to a social network service is executed. A menu may be displayed for inquiring and confirming a list of second contents into which can be inserted. An example of this is shown in FIG. 7 .

7 is an example of the screen 110 output to the output means of the advertiser terminal logged in to the advertiser account according to the performance of each embodiment of the present invention. As described above, the corresponding screen 110 means that an interface that can be output when an application installed for performing all functions of the present invention or an API coupled to a social network service is executed is implemented in the output means.

Referring to the screen 110 , first, the advertiser account may utilize the first account selection menu 111 to check the second contents based on the influencer, that is, the first account, and the first account uploads The second content selection menu 112 capable of inquiring the second content to which the output area of the first content is allocated among the second content items may be utilized to purchase an advertisement account.

When the second content is selected, it is a screen 113 on which content corresponding to the second content is output on the social network service, for example, the image content I1 and the image content I1 of the first content allocated from the image content I1. You can check the output area (Ic) and other text content (such as hashtags such as #xx).

In addition, in the price menu 114, the amount to be paid for outputting the advertisement content to Ic is output. As in the example of FIG. 7 , the amount is set for each period, or the size of the area, the number of Ic that can be purchased simultaneously Accordingly, different amounts may be set.

In this case, as can be seen through the price calculation reference screen 115 , different standards may be applied to the output area Ic of the first content, that is, when purchasing an advertisement account, each amount. That is, for example, a different amount may be set for each influencer. In this case, the number of the second account (ie, the number of followers of the first account), which is an account that checks the content uploaded by the first account on the social network service, At least one of the average number of views of the content uploaded by the 1 account, the average number of views by sales target of the content uploaded by the first account, the number of content uploaded by the first account, and the number of positive reviews for the content uploaded by the first account can be determined by

In this case, the average number of views by target of sales means grouping the second contents according to sales targets among the second contents based on the correlation between the sales target and the second contents uploaded by the first account, which are automatically or determined by the manager account. and the average number of views for the group matching the advertisement content among each group. This is to determine the reason why each first account has many followers, and to set an advertisement amount based on which sales target the content for which the first account became famous is related. Also, the positive evaluation may mean the number of 'likes' for the corresponding content.

On the other hand, in the region where Ic is outputted, in an embodiment of the present invention, as a menu that allows the advertiser account to check the expected screen when inserting its own advertisement content into the corresponding Ic region, for example, drag and drop the advertisement content ( A menu tool of input to Ic by drag and drop) method can be applied. Meanwhile, when making a purchase request, the advertiser account, although not shown on the screen 110 of FIG. 7 , may check and select an authorization menu for selecting whether the first account can modify and edit the corresponding advertisement content.

Returning to the description of FIG. 1 again, the reception of the purchase request for the first content output area in step S20 will be described based on the example shown in FIG. 7 , the identification information of the second content to be purchased, the purchase period It should be understood as receiving including all of the form, purchase request input, and the like.

Thereafter, when the computing device concludes a contract for the purchase request according to the acceptance input of the first account that uploaded the second content corresponding to the purchase request received in step S20, the second content is placed in the output area of the first content. An advertisement input step (S30) of replacing the advertisement content received from the advertiser account with the new second content inserted is performed.

The acceptance input of the first account is, for example, when receiving a purchase request for the output area of the first content received when performing step S20, a purchase request is transmitted to the first account together with the received advertisement content to the first account to request a purchase a process of notifying that there is this, and selecting a menu for accepting that the first account wants to sell the output area of the first content for the corresponding second content as the output area of the corresponding advertisement content.

In this case, the advertisement content is input as one second content and does not have the same status as the second content uploaded by the first account, but rather the output area of the first content of the second content directly uploaded by the first account The second content is processed while being inserted into the .

According to this, as the advertisement content is checked separately from the second content, compared to the marketing technology using the existing social network, the first account actually uploads the advertisement when the first account does not directly produce the advertisement for the corresponding sales target. The user's fatigue is minimized according to the sense of heterogeneity with the content that is being played, and the advertising effect is maximized by using the content uploaded by the influencer and the influencer. In addition, in terms of influencers, they can sell some of the content they want to the advertising area, which has the effect of generating reasonable profits without losing their identity.

The advertisement input step S30 refers to a process of inserting advertisement content into the output area of the first content and replacing the modified content with the original second content as described above.

Specifically, referring to FIG. 2 , in performing step S30, the computing device first includes the image data (including still images, a plurality of images, and moving images) included in the second content in the first content output area and in the advertisement content. A first image correction step (S31) of generating new image data by inserting the old image data (including still images, multiple images, and moving images) is performed.

Thereafter, in the first content output area of the text data (including letters, numbers, hashtags, etc.) included in the second content, the text data included in the advertisement content is inserted to generate new text data (strings, etc.) A correction step (S32) is performed.

Thereafter, the new image data and new text data generated according to the execution of steps S31 and S32 are transmitted to the first account, and the content modification interface of the social network service of the first account is executed according to the edit approval input of the first account. Then, a first content correction step (S33) of correcting the second content with new image data and new text data is performed.

At this time, in step S33 of modifying the second content, as described above, the API for performing the function of the present invention coupled to the application or social network service driving program that is directly executed on the terminal is executed in conjunction with the social network service, and is executed. It will be understood that the program automatically performs the corresponding function on behalf of the first account in the logged-in state of the first account.

On the other hand, for example, in the case of Instagram, only images can be uploaded. In this case, in the present invention, only steps S31 and S33 will be performed, and for convenience, when only images are uploaded, step S31 is to modify the second image. Step S33 may be referred to as a second content modification step.

Returning to the description of FIG. 1 , as described above, the advertisement content may include image data and text data. An example of this is shown in FIG. 6 . The screen 100 of FIG. 6 is an inquiry screen of unit content that can be checked when accessing the social network service, and in this case, the text data 103 including the image data I1 of the second content can be checked. On the other hand, the output area of the first content into which the advertisement content is inserted is also divided into an output area Ic of image data and an output area 104 of text data. For example, the output area 104 of text data is a hash In the case of a tag, it may be an area adjacent to an area where a hash tag is output among the text data 103 of the second content, otherwise it may be a random area or a predetermined area at the front or rear end.

In this case, the text data will be understood as a concept including advertisement phrases, link string information for purchasing sales targets included in advertisement contents, and hashtag information such as keywords selected for advertiser companies and sales targets included in advertisement contents. .

Link string information is, for example, information including a link for purchasing a sale target. As described above, in the execution of step S30, the advertisement content may include link information of a shopping interface through which a target for sale included in the advertisement content can be purchased. In addition to the above-described text data, the advertisement content may be inserted into the image data.

That is, when the computing device inserts advertisement content into the output area of the first content, for example, when the corresponding output area is selected, a link interface that can access the shopping interface, that is, a link in which link information of the shopping interface is linked to a corresponding image or area The interface may be applied to the output area of the first content. For example, when the user inputs a selection for the output area of the first content, the shopping interface may be output automatically or under the user's consent input.

In the above-described examples, the amount charged from the advertiser account as the purchase amount of the output area of the first content may be distributed between the company account and the first account providing the service of the present invention based on a predetermined fee. In addition, as described above, when the shopping interface is output by the execution of the link interface and a purchase is made, a portion of the purchase amount may be distributed to the first account and the account of the company operating the service of the present invention. .

Meanwhile, in the present invention, the first account is an account followed by a plurality of second accounts. In this case, when the second accounts check the above-described advertisement content for the first account, there is a high probability of purchasing them together. At this time, in order to further increase the corresponding purchase probability, a series of processes as shown in FIG. 3 may be executed.

For example, as described above, the computing device detects that the second account, which is the account for checking the content uploaded by the first account, in the social network service, accesses the shopping interface through the link interface as described above (S40) ) is performed.

Thereafter, after detecting the access to the shopping interface, when receiving a purchase input for a sales target included in the advertisement content, whether the sales type information of the sales target included in the advertisement content as information included in the advertisement content is a group purchase type A sales type identification step (S50) of determining whether or not is performed is performed.

In step S50, for example, a purchase slot of the shopping interface itself for the sale object is set in a group purchase method, so a connection detection method for the corresponding shopping interface is used, or a link included in the above-described link interface is used. A tag or header that identifies whether to purchase a group is inserted in the information, and this may be performed in a way that detects this from log information.

In addition, it may be preferable that the group purchase is determined by the selection of the advertiser's account. This may be set by inputting a purchase request to the output area of the first content or being included in advertisement content.

When step S50 is performed, when the determined sales type information is a group purchase type, the computing device counts the number of purchase inputs of the second accounts, and the counted number of purchase inputs is included in the advertisement content or displayed on the corresponding shopping interface as described above. When the number of group purchases is reached as set sales-related information, a purchase confirmation step (S60) of transmitting purchase completion information to the second accounts is performed. Transmitting the purchase completion information to the second accounts may mean transmitting information informing that the group purchase condition (group purchase number) is satisfied and that the corresponding sales target will be provided.

When the execution of step S60 is completed, the computing device provides the sales target to the second accounts included in the purchase confirmation step (S60), that is, the second accounts included in the group purchase person (S70). carry out Step S70 means, for example, performing a series of processes for delivering a product to be sold, or performing a series of processes for enabling a corresponding service to be used if the subject to be sold is a service.

At this time, in order to more effectively induce a group purchase in performing step S70 as described above, the computing device receives, for example, a gift item linked to a sales target as an item inputted from an advertiser account to be included in advertisement content or separately inputted. It can be provided with a target for sale.

An example of such a purchase flow is shown in FIG. 8 . 8 is a diagram for explaining a flow in which a purchase is made for an object to be sold according to an implementation of an embodiment of the present invention.

Referring to FIG. 8 , when Ic of the second content 100 is selected, the shopping interface 120 is executed according to the execution of the link interface. In this case, the second accounts purchase the sales target through the purchase menu 121. In this case, when the above-described group purchase condition is satisfied, the sales target corresponding to Ic and a free gift may be provided.

4 and 5 are block diagrams of an advertisement apparatus using an influencer of a social network service according to an embodiment of the present invention. A description will be omitted.

Referring first to FIG. 4 , an advertisement device 10 using an influencer of a social network service according to an embodiment of the present invention includes an advertisement account generating unit 11 , a purchase request receiving unit 12 , and an advertisement input unit 13 . ), and referring to FIG. 5 , the advertising device 10 includes a shopping linkage 14 or is linked separately, and the shopping linkage 14 includes a connection detection unit 141 and a sales type. An identification unit 142 , a purchase confirmation unit 143 , and a sales target providing unit 144 may be included.

The advertisement account generating unit 11 is set to output the first content among the contents uploaded to the social network service from the first account contracted to output the first content, which is the advertisement content, among the influencer accounts of the social network service. A function of providing the output area of the first content in a part of the output area of the second content determined according to an input from the first terminal 20 to which the first account is accessed is performed. That is, in the above description, it is a configuration that performs a function for all descriptions of step S10.

The purchase request receiving unit 12 provides a list of second contents to an advertiser account accessed through the advertiser terminal 40, and the first according to an attempt to output advertisement contents to the first contents output area of the second contents from the advertiser account It performs a function of receiving a purchase request for the content output area. That is, in the above description, it is a configuration that performs a function for all descriptions of step S20.

When a contract for a purchase request is concluded according to an acceptance input of the first account that uploaded the second content corresponding to the purchase request received by the purchase request receiving unit, the advertisement input unit 13 transmits the second content to the first content. It performs a function of transmitting the advertisement content received from the advertiser account in the output area to the social network server 50 to replace it with the inserted new second content. That is, in the above description, it is a configuration that performs all the functions mentioned in step S30 and the description of FIG. 2 .

The access detection unit 141 of the shopping linkage unit 14 allows the second account, which is an account that checks the content uploaded by the first account, in the social network service, using their second terminal 30 to access the shopping interface through the link interface. , that is, it performs a function of detecting access to the shopping mall server 60 . That is, in the above description, it is a configuration that performs all the functions mentioned in the description of step S40.

When the sales type identification unit 142 detects the access to the shopping interface and receives a purchase input for the sales target included in the advertisement content, the sales type of the sales target included in the advertisement content is information included in the advertisement content. It performs a function of determining whether the information is a group purchase type. That is, in the above description, it is a configuration that performs all the functions mentioned in the description of step S50.

When the determined sales type information is the group purchase type, the purchase confirmation unit 143 counts the number of purchase inputs of the second accounts, and when the counted purchase input number reaches the number of purchase inputs as information included in the advertisement content, It performs a function of transmitting purchase completion information to the second accounts. That is, in the above description, it is a configuration that performs all the functions mentioned in the description of step S60.

The sale object providing unit 144 has a function of providing the sale object to second accounts for which purchase is confirmed, and additionally provides a gift item linked to the sale object as a product input from the advertiser account together with the sale object. perform the function That is, in the above description, it is a configuration that performs all the functions mentioned in the description of step S70.

9 illustrates an example of an internal configuration of a computing device according to an embodiment of the present invention, and in the following description, descriptions of unnecessary embodiments that overlap with those of FIGS. 1 to 8 will be omitted. do it with

9, the computing device 10000 includes at least one processor 11100, a memory 11200, a peripheral interface 11300, and an input/output subsystem ( It may include at least an I/O subsystem) 11400 , a power circuit 11500 , and a communication circuit 11600 . In this case, the computing device 10000 may correspond to a user terminal connected to the tactile interface device (A) or the aforementioned computing device (B).

The memory 11200 may include, for example, a high-speed random access memory, a magnetic disk, an SRAM, a DRAM, a ROM, a flash memory, or a non-volatile memory. have. The memory 11200 may include a software module, an instruction set, or other various data required for the operation of the computing device 10000 .

In this case, access to the memory 11200 from other components such as the processor 11100 or the peripheral device interface 11300 may be controlled by the processor 11100 .

Peripheral interface 11300 may couple input and/or output peripherals of computing device 10000 to processor 11100 and memory 11200 . The processor 11100 may execute a software module or an instruction set stored in the memory 11200 to perform various functions for the computing device 10000 and process data.

The input/output subsystem 11400 may couple various input/output peripherals to the peripheral interface 11300 . For example, the input/output subsystem 11400 may include a controller for coupling peripheral devices such as a monitor, keyboard, mouse, printer, or a touch screen or sensor as needed to the peripheral interface 11300 . According to another aspect, input/output peripherals may be coupled to peripheral interface 11300 without going through input/output subsystem 11400 .

The power circuit 11500 may supply power to all or some of the components of the terminal. For example, the power circuit 11500 may include a power management system, one or more power sources such as batteries or alternating current (AC), a charging system, a power failure detection circuit, a power converter or inverter, a power status indicator, or a power source. It may include any other components for creation, management, and distribution.

The communication circuit 11600 may enable communication with another computing device using at least one external port.

Alternatively, as described above, if necessary, the communication circuit 11600 may include an RF circuit to transmit and receive an RF signal, also known as an electromagnetic signal, to enable communication with other computing devices.

The embodiment of FIG. 9 is only an example of the computing device 10000, and the computing device 11000 omits some components shown in FIG. 9 or further includes additional components not shown in FIG. 9, or 2 It may have a configuration or arrangement that combines two or more components. For example, a computing device for a communication terminal in a mobile environment may further include a touch screen or a sensor in addition to the components shown in FIG. 9 , and various communication methods (WiFi, 3G, LTE) are provided in the communication circuit 1160 . , Bluetooth, NFC, Zigbee, etc.) may include a circuit for RF communication. Components that may be included in the computing device 10000 may be implemented in hardware, software, or a combination of both hardware and software including an integrated circuit specialized for one or more signal processing or applications.

Methods according to an embodiment of the present invention may be implemented in the form of program instructions that can be executed through various computing devices and recorded in a computer-readable medium. In particular, the program according to the present embodiment may be configured as a PC-based program or an application dedicated to a mobile terminal. The application to which the present invention is applied may be installed in the user terminal through a file provided by the file distribution system. For example, the file distribution system may include a file transmission unit (not shown) that transmits the file in response to a request from the user terminal.

The device described above may be implemented as a hardware component, a software component, and/or a combination of the hardware component and the software component. For example, the devices and components described in the embodiments may include, for example, a processor, a controller, an arithmetic logic unit (ALU), a digital signal processor, a microcomputer, a field programmable gate array (FPGA), It may be implemented using one or more general purpose or special purpose computers, such as a programmable logic unit (PLU), microprocessor, or any other device capable of executing and responding to instructions. The processing device may execute an operating system (OS) and one or more software applications running on the operating system. The processing device may also access, store, manipulate, process, and generate data in response to execution of the software. For convenience of understanding, although one processing device is sometimes described as being used, one of ordinary skill in the art will recognize that the processing device includes a plurality of processing elements and/or a plurality of types of processing elements. It can be seen that may include For example, the processing device may include a plurality of processors or one processor and one controller. Other processing configurations are also possible, such as parallel processors.

Software may comprise a computer program, code, instructions, or a combination of one or more thereof, which configures a processing device to operate as desired or is independently or collectively processed You can command the device. The software and/or data may be any kind of machine, component, physical device, virtual equipment, computer storage medium or device, to be interpreted by or to provide instructions or data to the processing device. may be permanently or temporarily embody in The software may be distributed over networked computing devices, and stored or executed in a distributed manner. Software and data may be stored in one or more computer-readable recording media.

The method according to the embodiment may be implemented in the form of program instructions that can be executed through various computer means and recorded in a computer-readable medium. The computer-readable medium may include program instructions, data files, data structures, etc. alone or in combination. The program instructions recorded on the medium may be specially designed and configured for the embodiment, or may be known and used by those skilled in the art of computer software. Examples of the computer-readable recording medium include magnetic media such as hard disks, floppy disks and magnetic tapes, optical media such as CD-ROMs and DVDs, and magnetic such as floppy disks. - includes magneto-optical media, and hardware devices specially configured to store and execute program instructions, such as ROM, RAM, flash memory, and the like. Examples of program instructions include not only machine language codes such as those generated by a compiler, but also high-level language codes that can be executed by a computer using an interpreter or the like. The hardware devices described above may be configured to operate as one or more software modules to perform the operations of the embodiments, and vice versa.

As described above, although the embodiments have been described with reference to the limited embodiments and drawings, various modifications and variations are possible by those skilled in the art from the above description. For example, the described techniques are performed in a different order than the described method, and/or the described components of the system, structure, apparatus, circuit, etc. are combined or combined in a different form than the described method, or other components Or substituted or substituted by equivalents may achieve an appropriate result. Therefore, other implementations, other embodiments, and equivalents to the claims are also within the scope of the following claims.

Claims (9)

It relates to an advertising method using an influencer of a social network service implemented as a computing device including one or more processors and one or more memories for storing instructions executable by the processor,
According to the input from the first account to output the first content among the content uploaded to the social network service from the first account contracted to link and output the first content, which is the advertisement content, among the influencer accounts of the social network service. Accordingly, an advertisement account creation step of allocating the output area of the first content to a part of the determined output area of the second content;
a purchase request receiving step of providing a list of the second content to an advertiser account and receiving a purchase request for the first content output area in response to outputting the advertisement content to the first content output area of the second content from the advertiser account; and
When a contract for a purchase request is concluded according to an acceptance input of the first account that uploaded the second content corresponding to the purchase request received in the purchase request receiving step, the second content is placed in the output area of the first content. and an advertisement input step of replacing the advertisement contents received from the advertiser account with new second contents inserted therein.
According to claim 1,
In the advertisement input step,
a first image modification step of generating new image data by inserting the image data included in the advertisement content into a first content output area of the image data included in the second content;
a text modification step of generating new text data by inserting text data included in the advertisement content into a first content output area of text data included in the second content; and
The new image data and new text data generated according to the execution of the image correction step and the text correction step are transmitted to the first account, and the content of the social network service of the first account according to the edit approval input of the first account and a first content correction step of modifying the second content to the new image data and the new text data after executing a correction interface.
According to claim 1,
In the advertisement input step,
a second image modification step of generating new image data by inserting the image data included in the advertisement content into a first content output area of the image data included in the second content; and
The new image data generated according to the execution of the image correction step is transmitted to the first account, and the content modification interface of the social network service of the first account is executed according to the edit approval input of the first account, and then the second content Advertisement method using an influencer of a social network service comprising;
According to claim 1,
In the advertisement input step,
The information included in the advertisement content includes link information of a shopping interface for purchasing a sale target included in the advertisement content, and when selected, a link interface for accessing the shopping interface is applied to the output area of the first content Advertising method using an influencer of a social network service, characterized in that.
5. The method of claim 4,
After performing the advertisement input step,
an access detection step of detecting that a second account, which is an account for checking content uploaded by the first account, in a social network service, accesses the shopping interface through the link interface;
After detecting the access to the shopping interface, when receiving a purchase input for a sales target included in the advertisement content, as information included in the advertisement content, the sales type information of the sales target included in the advertisement content is a group purchase type Sales type identification step to determine whether or not;
When the sales type information determined by the sales type identification step is a group purchase type, the number of purchase inputs of the second accounts is counted, and the counted number of purchase inputs as information included in the advertisement content reaches the number of group purchases , a purchase confirmation step of transmitting purchase completion information to the second accounts; and
The advertising method using an influencer of a social network service further comprising a; a sales target providing step of providing the sales target to the second accounts included in the purchase confirmation step.
6. The method of claim 5,
The step of providing the target for sale includes:
An advertising method using an influencer of a social network service, characterized in that, as an item input from an advertiser's account, a gift item linked to the sale object is provided together with the sale object.
According to claim 1,
The purchase amount of the first content output area is,
The number of second accounts, which are accounts that check the content uploaded by the first account on a social network service, the average number of views of the content uploaded by the first account, and the average number of views by sales target of the content uploaded by the first account , the number of content uploaded by the first account and the number of positive evaluations for the content uploaded by the first account.
It relates to an advertising device using an influencer of a social network service implemented as a computing device including one or more processors and one or more memories for storing instructions executable by the processor,
According to the input from the first account to output the first content among the content uploaded to the social network service from the first account contracted to link and output the first content, which is the advertisement content, among the influencer accounts of the social network service. Accordingly, an advertisement account generating unit for providing an output area of the first content in a part of the determined output area of the second content;
a purchase request receiving unit which provides a list of the second content to an advertiser account and receives a purchase request for the first content output area in response to outputting advertisement content from the advertiser account to the first content output area of the second content; and
When a contract for a purchase request is concluded according to an acceptance input of the first account that uploaded the second content corresponding to the purchase request received by the purchase request receiving unit, the second content is displayed in the output area of the first content. An advertisement device using an influencer of a social network service, comprising: an advertisement input unit for replacing the advertisement content received from the advertiser account with the new second content inserted therein.
A computer-readable recording medium comprising:
The computer-readable recording medium stores instructions for causing a computing device to perform the following steps, the steps of:
According to the input from the first account to output the first content among the content uploaded to the social network service from the first account contracted to link and output the first content, which is the advertisement content, among the influencer accounts of the social network service. Accordingly, an advertisement account creation step of providing an output area of the first content in a part of the determined output area of the second content;
a purchase request receiving step of providing a list of the second content to an advertiser account and receiving a purchase request for the first content output area in response to outputting the advertisement content to the first content output area of the second content from the advertiser account; and
When a contract for a purchase request is concluded according to an acceptance input of the first account that uploaded the second content corresponding to the purchase request received in the purchase request receiving step, the second content is placed in the output area of the first content. and an advertisement input step of replacing the advertisement contents received from the advertiser account with new second contents inserted therein.

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