KR20120038340A - On a combined advertising - offline content services, systems and services to free - Google Patents
On a combined advertising - offline content services, systems and services to free Download PDFInfo
- Publication number
- KR20120038340A KR20120038340A KR1020100100051A KR20100100051A KR20120038340A KR 20120038340 A KR20120038340 A KR 20120038340A KR 1020100100051 A KR1020100100051 A KR 1020100100051A KR 20100100051 A KR20100100051 A KR 20100100051A KR 20120038340 A KR20120038340 A KR 20120038340A
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- South Korea
- Prior art keywords
- content
- advertisement
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- user terminal
- offline
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0242—Determining effectiveness of advertisements
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0273—Determination of fees for advertising
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/06—Buying, selling or leasing transactions
- G06Q30/0601—Electronic shopping [e-shopping]
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q50/00—Systems or methods specially adapted for specific business sectors, e.g. utilities or tourism
- G06Q50/10—Services
Abstract
Description
The present invention provides an on-offline free contents service system and service that combines advertisements to provide free or near-free contents by inserting advertisements into copyright-based on-offline contents such as novels, monthly papers, study papers, and textbooks. It is about a method.
The evolving changes in IT technology and the environment are creating a mobile big bang, and the demand for offline media is rapidly decreasing and the demand for digital content is spreading as the spread of smartphones is activated.
The growing demand for digital content has a huge impact on businesses such as printing and publishing, and the printing industry is already shrinking due to stagnation of demand and failure to find alternative markets. In particular, off-line contents such as existing novels have been illegally transformed into digital contents and illegally distributed, causing damages to copyright holders. The present invention fundamentally blocks the distribution of illegal contents, and as an alternative to the stagnant demand of the printing industry, by integrating advertisements to supply expensive offline contents, which have been previously printed and distributed, at low or free prices, thereby providing on-offline contents. Re-constructed by the copyright holders to ensure the revenue through advertising revenue, content users can use the content of good quality for free or low-cost legitimately, and printers to produce offline content through printing to preserve the revenue It is an invention of free content service that can be satisfied by stakeholders.
The present invention is designed to block the distribution of illegal offline content described above, to protect the rights of copyright holders, and to expand the demand for offline content. To provide content.
In order to achieve the above object, the present invention is connected to a communication network including the Internet to register the content created by the copyright holder in the system and combines with the content to reproduce and distribute the content management server and content combined with the downloaded advertisement Provides a dedicated content subscription program capable of executing multimedia content to subscribe. By reprocessing and distributing free contents for off-line high-quality contents in accordance with on- and off-line characteristics, it suppresses the demand for illegal digital contents in the existing market and fundamentally blocks the motive for supply.
Users can use high-quality digital contents for free by using a dedicated program that can execute multimedia contents, and can watch advertisements integrated in the middle of the contents. Various advertisement performance information such as the exposure time and the number of times of exposure of the advertisement exposed to the user should be collected and updated in the ad server at predetermined time intervals whenever the content is executed and finished online. In addition, by creating and managing various types of advertising templates to be integrated into the content, the copyright holder can support the user to determine the form of the advertising template according to his or her content characteristics, tastes, and target advertising revenue.
Digital contents that are reprocessed and distributed online by applying advertisement templates are used as advertisement media to execute advertisement contents optimized for each time zone or subscribed customers in real time at a predetermined place of the advertisement template. Configure to maximize.
The present invention can expect the following effects.
-By combining advertisements with the copyright holder's contents and providing them for free, the illegal distribution of contents is blocked at the source.
-Advertisers can effectively place and manage advertisements by classifying customer targets according to the characteristics of content of copyright holders.
-By supplying high-quality contents free of charge even through offline media, the user's benefits can be maximized and vitalized in related industries such as printing and publishing, which are continuously being reduced.
-Promote the creative desire of copyright holders and provide the soil for the development of excellent contents.
-Promoting creative activities not only for professional artists but also for non-experts, can greatly increase the quality and quality of content.
1 is a preferred embodiment for achieving the object of the present invention, the embodiment of the minimum system configuration required to achieve the object of the present invention.
2 is a block diagram of the embodiment of FIG.
3 is a flowchart of an on-offline content service combining advertisements.
4 is a flowchart illustrating a user's use of content.
Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings. In describing the present invention, when it is determined that the detailed description of the related well-known configuration or function may obscure the gist of the present invention, the description is omitted.
In order to achieve the above object, the present invention comprises a dedicated content subscription program and advertisement content server configured to enable multimedia execution. The copyright holder, the user, and the advertiser are all registered and managed as members. The copyright holder uploads the contents he / she created to the server and sets the advertisement template and the sales conditions (free or desired selling price). The user can search the contents, download the desired contents after payment according to the sales conditions, and use them permanently through a dedicated content subscription program. At this time, the content subscription program receives advertisement information at predetermined time periods from the advertisement content server, arranges each advertisement area set in the middle of the content, monitors the advertisement viewing status, and updates the advertisement viewing performance in the server.
1 is a schematic diagram of a preferred embodiment of an on-offline content service combining advertisements. 110 digital content users and 120 copyright holders access the advertisement content server through a smartphone application or a dedicated service page. The 130 advertisement contents server manages the overall advertisement and contents such as uploading, processing and distributing the contents at the request of 110 digital contents users and 120 copyright holders online. Offline content users can also purchase offline content online (although it is free, but pays some of the actual costs such as shipping costs).
2 is a block diagram of a preferred embodiment of an on-offline content service combining advertisements.
210 The copyright management department manages all information related to copyrights, including contracts for revenue sharing on advertising revenue, such as contents approved by copyright holders and types of contents production.
220 The advertising template management unit creates and manages standardized advertisement templates to be combined with advertisements in various forms according to the form, size, and production form of the content. The advertisement template is prepared to effectively arrange various information such as a video, an image, and a text, including a shape, a pattern, a size, and a position where an advertisement is placed according to the form of the content. When the template is changed, the advertisement placement and display form of all the contents to which the template is applied is managed to be automatically changed.
The 230 content management unit provides overall content management functions including registering, searching, deleting, and searching the contents.
The 240 Membership Management Unit provides the overall functions of registering and managing members such as copyright holders, suppliers, users, advertisers, and administrators.
The 250 advertisement management unit provides an overall advertisement management function including receiving an advertisement and placing it in a medium (content), collecting viewing history, and managing exposure and performance.
The purchase management unit provides overall functions related to the purchase of content.
The 270 payment management department provides the overall functions related to payment, such as low-cost digital content, such as payment through a large amount of support and payment of some amount, including the shipping of offline content.
280 The customer care department provides overall functions related to customer management.
The 290 database management unit provides overall database management functions including member information, content information, advertisement information, advertisement performance information, purchase history information for each member, and advertisement template information.
3 is a flowchart of an on-offline content service combining advertisements. After registration, the copyright holder creates and registers 320 contents and sets 330 advertisement forms, ratings, and distribution forms. After setting the advertisement template of 340, through the review of 350, if there is no special complementary to produce the advertising combined content of 380. At this time, the advertisement contents may be fixed according to the environment and the nature in which the contents are distributed or may be changed flexibly according to the method determined by the template.
Contents combined with advertisements are distributed free of charge through 390 content distribution, delivered to general members who have purchased with minimal cost (delivery cost), or purchased by digital content users who use a dedicated viewer via smartphones (including free purchase). Will be downloaded and used.
4 is a flowchart illustrating a user's use of content. When the user opens the downloaded content of the 410 through a dedicated viewer, it is necessary to receive the advertisement and downloads the 430 advertisement information and loads the 440 advertisement information according to the advertisement template set for the content. The content of 450 is displayed until the content ends or until the user ends the program. At the end, the advertisement exposure information is transmitted to the server for updating.
Parts that are not necessary for adding reference numerals in the components of each drawing are described without additional reference numerals, and the numerals in the drawings are placed in front of each other in the order of the drawings and sequentially indicated according to the flow of the lower components.
Claims (11)
2) A user terminal connected to an advertisement content server on a communication network including the Internet, including PCs, PDAs, tablet PCs, mobile phones, and smartphones, and acting on behalf of users including copyright holders, advertisers, content users, and publishers. ;
3) a dedicated content subscription program connected to an advertisement content server in a communication network including the Internet and executing multimedia for subscribing the downloaded contents by the user; Is configured to include
4) a copyright holder registering contents through the user terminal;
5) the advertiser registers the advertisement request information through the user terminal;
6) a content user purchases content through the user terminal;
7) subscribing the contents downloaded and purchased by the contents user through the contents subscription program and exposing the contents to an advertisement;
8) collecting, at the system's predetermined time period, the advertisement performance information exposed to the server;
9) calculating the advertising costs according to the contract with the advertiser;
10) calculating the royalties based on the contract with the copyright holder;
On-offline free content service system and service method that combines the advertising, characterized in that comprises a
2) On-offline free content service system and service method incorporating an advertisement comprising a location information server for managing location information of users.
2) The advertisement content server is an on-offline free content service system and service method incorporating advertisement, which is configured by integrating a web server and a database server.
2) On-offline free contents service system and service method in which the user terminal combines advertisements, which are operated through a dedicated program or the web.
2) the copyright holder to register the content through the user terminal
3) a copyright holder setting an advertisement range, an advertisement level, and a distribution form of content through the user terminal;
4) a copyright holder setting an advertisement template suitable for the content;
5) providing, by the advertisement contents server, a preview of the contents by combining the advertisement template with the contents set by the copyright holder;
6) The copyright holder, and confirming and approving the advertising combined content to which the advertising template is combined; On-offline free content service system and service method that combines the advertising comprising a;
2) the advertiser to register the advertisement request information through the user terminal
3) an advertiser checks the advertising price for the content to be posted through the user terminal;
4) setting, by the advertiser, content and an advertisement posting time zone to which an advertisement is to be posted through the user terminal;
5) The advertiser registers the advertising content, including the advertisement image, video, advertising copy through the user terminal; on-offline free content service system and service method combining the ad, characterized in that it comprises a;
2) the content user to purchase the content through the user terminal
3) a content user searching for contents to purchase through the user terminal;
4) a content user checks and pays the purchase conditions of the content to be purchased through the user terminal; and an on-offline free content service system and service method incorporating an advertisement comprising a;
2) The system collects the exposed advertisement record information and transmits it to the server at a predetermined time period.
3) a content user executes the content subscription program, and the content subscription program accesses an advertisement content server to update advertisement performance information and download updated advertisement information;
4) a content user subscribes to a content purchased or downloaded through the content subscription program, and the content subscription program exposes an advertisement according to the content subscription status and monitors and stores the advertisement exposure performance;
5) when the content user terminates the content subscription program, storing the advertisement exposure record information until the end and transmitting the final record to the advertisement contents server; the on-offline free contents service combining the advertisement, comprising: System and service method
2) The step of calculating the advertising costs according to the contract with the advertiser
3) checking, by the advertiser, the advertisement records and the advertisement costs collected by the advertisement contents server through the user terminal;
4) the advertiser pays the advertising fee through the user terminal; the on-offline free content service system and service method combining the ad, characterized in that it comprises a;
2) The steps to settle the royalty based on the contract with the copyright holder
3) verifying, by the copyright holder, content sales status and advertisement performance information collected by the advertisement contents server through the user terminal;
4) On-offline free content service that combines advertising, characterized in that it includes; automatically calculating the royalties based on the contract with the copyright holder, paying the royalties and automatically sending the payment to the copyright holder's mail. System and service method
2) Content purchased by the user through the user terminal is
3) It is divided into offline media including digital contents or books downloaded and used online, and offline media combines advertisements with the feature that advertisements are printed and distributed at the advertisement position set in the advertisement template according to the policy set in the advertisement template. On-offline free contents service system and service method
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| KR1020100100051A KR20120038340A (en) | 2010-10-13 | 2010-10-13 | On a combined advertising - offline content services, systems and services to free |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| KR1020100100051A KR20120038340A (en) | 2010-10-13 | 2010-10-13 | On a combined advertising - offline content services, systems and services to free |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| KR20120038340A true KR20120038340A (en) | 2012-04-23 |
Family
ID=46139162
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| KR1020100100051A KR20120038340A (en) | 2010-10-13 | 2010-10-13 | On a combined advertising - offline content services, systems and services to free |
Country Status (1)
| Country | Link |
|---|---|
| KR (1) | KR20120038340A (en) |
Cited By (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| KR20160010907A (en) | 2014-07-18 | 2016-01-29 | (주) 마이트로 | Advertisement printing system |
| KR20200127458A (en) | 2019-05-02 | 2020-11-11 | 신동현 | System and method for providing advertisement service based on language learning contents |
| KR20220099294A (en) * | 2021-01-06 | 2022-07-13 | 주식회사 잘론네츄럴 | Method, apparatus and computer-readable medium of advertisement using influencer of social network service |
| KR20230075989A (en) | 2021-11-23 | 2023-05-31 | 신동현 | User-participational apparatus, system and method for providing advertisement service based on language learning contents |
| KR20240005614A (en) | 2015-10-21 | 2024-01-12 | 김광수 | Apparatus and system for providing free charge contents and method thereof |
-
2010
- 2010-10-13 KR KR1020100100051A patent/KR20120038340A/en not_active Application Discontinuation
Cited By (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| KR20160010907A (en) | 2014-07-18 | 2016-01-29 | (주) 마이트로 | Advertisement printing system |
| KR20240005614A (en) | 2015-10-21 | 2024-01-12 | 김광수 | Apparatus and system for providing free charge contents and method thereof |
| KR20200127458A (en) | 2019-05-02 | 2020-11-11 | 신동현 | System and method for providing advertisement service based on language learning contents |
| KR20220099294A (en) * | 2021-01-06 | 2022-07-13 | 주식회사 잘론네츄럴 | Method, apparatus and computer-readable medium of advertisement using influencer of social network service |
| KR20230075989A (en) | 2021-11-23 | 2023-05-31 | 신동현 | User-participational apparatus, system and method for providing advertisement service based on language learning contents |
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| WITN | Withdrawal due to no request for examination |