KR20220058281A - Method and apparatus for providing game contents - Google Patents

Abstract

The present disclosure provides a method and an apparatus for providing game content, the method including the steps of analyzing a stored game log to obtain user activity information about game content experienced by a user; generating a user-customized survey for the user based on the user activity information; providing the user-customized survey to the user; acquiring a user's response to the user-customized survey; and changing the game content in a user-customized manner based on the user's response and providing the game content to the user.

Description

METHOD AND APPARATUS FOR PROVIDING GAME CONTENTS

The present disclosure relates to a method and apparatus for providing game content. More specifically, it relates to a method and apparatus for providing a user-customized survey on game content, and providing user-customized game content based on a response of the survey.

With the development of computing devices and network environments, users who enjoy online games using various wired/wireless communication devices are increasing significantly. In online games, users can interact with other users through various forms of interaction, such as confronting other users, forming a team or alliance to achieve a common goal, or transacting with each other on the economic system in the game. .

Many game service providers are conducting surveys to investigate user satisfaction with game contents. However, these surveys are generally provided in the same type to all users regardless of the user's experience with game content. Accordingly, there is a problem in that the survey does not accurately and quickly reflect users' reactions, and it is difficult to obtain specific feedback from users on detailed elements of various game contents included in the game.

Meanwhile, the results of the survey may be collected by the game service provider and reflected in the game contents. However, this requires considerable time, money and manpower. Also, since changes in game contents are applied equally to all users, some users may not be provided with game contents reflecting their survey responses.

Accordingly, there is a need for a technology capable of providing a user-customized survey that confirms the user's experience with respect to game content, and quickly providing appropriate game content corresponding to a response of the survey to the user.

An object of the present disclosure is to provide a user-customized survey on game content, and to provide a method for providing user-customized game content based on a response of the survey.

According to various embodiments of the present disclosure, the method may include: analyzing a stored game log to obtain user activity information regarding game content experienced by a user; generating a user-customized survey for the user based on the user activity information; providing the user-customized survey to the user; obtaining the user's response to the user-customized survey; and based on the user's response, changing the game content to a user-customized style and providing the game content to the user.

According to an embodiment, the user activity information may include a classification of the game content, a time the user experienced the game content, the number of times the user experienced the game content, and a game of the user related to the game content. It may include at least one of my activity history.

According to an embodiment, the generating of the user-customized survey may include: extracting keywords related to game content experienced by the user, based on the user activity information; obtaining, from a stored survey question database, a survey question template related to the keyword; The method may include generating a questionnaire of the user-customized questionnaire by combining the keyword and the obtained questionnaire template.

According to an embodiment, generating the user-customized survey may include: acquiring user information, which is information about the user; and generating the user-customized questionnaire based on the user activity information and the user information.

According to an embodiment, providing the user-customized questionnaire to the user may include providing the user-customized questionnaire within the game while the user is playing a game.

According to an embodiment, providing the user-customized survey to the user may include providing the user-customized survey to the user within a predetermined time after the user experiences the game content. there is.

According to an embodiment, obtaining the user's response may include storing a questionnaire item of the user-customized survey and the user's response.

According to an embodiment, the change of the game content may not be applied to users other than the user.

According to an embodiment, the changing and providing the game content to the user may include changing and providing at least one of a difficulty level, an appearance frequency, and a reward of the game content based on the user's response. can

According to an embodiment, the difficulty level, the frequency of appearance, and the reward of the game content may be adjusted within a predetermined range.

According to an embodiment, the changing and providing the game content to the user may include providing a user-customized guide regarding the game content based on the user's response.

According to various embodiments of the present disclosure, an apparatus for providing a game includes a user input unit; output unit; communication department; a memory for storing game logs and instructions; and at least one processor that is functionally connected to the user input unit, the output unit, the communication unit, and the memory, and is configured to execute the instructions. The at least one processor executes the instructions, analyzes the stored game log, obtains user activity information regarding game content experienced by the user, and based on the user activity information, performs a user-customized survey for the user generating, through the output unit, providing the user-customized questionnaire to the user, obtaining the user's response to the user-customized questionnaire through the user input unit, and based on the user's response, It may be set to change the game content according to the user's customization and provide it to the user.

According to an embodiment, the user activity information may include a classification of the game content, a time the user experienced the game content, the number of times the user experienced the game content, and a game of the user related to the game content. It may include at least one of my activity history.

According to an embodiment, the memory may store a questionnaire database. The at least one processor executes the instructions, extracts a keyword related to the game content experienced by the user based on the user activity information, and obtains a survey question template related to the keyword from the stored survey question database and a combination of the keyword and the acquired questionnaire template may be set to generate a questionnaire of the user-customized questionnaire.

According to an embodiment, the at least one processor executes the instructions to obtain user information, which is information about the user, and to generate the user-customized survey based on the user activity information and the user information. can be set.

According to an embodiment, the at least one processor may be configured to execute the instructions to provide the user-customized questionnaire in the game while the user plays the game.

According to an embodiment, the at least one processor may be configured to execute the instructions to provide the user-customized questionnaire to the user within a predetermined time after the user experiences the game content.

According to an embodiment, the at least one processor may be configured to execute the instructions to store a questionnaire item of the user-customized questionnaire and a response of the user in the memory.

According to an embodiment, the change of the game content may not be applied to users other than the user.

According to an embodiment, the at least one processor may be configured to execute the instructions and change and provide at least one of a difficulty level, an appearance frequency, and a reward of the game content based on the user's response.

According to an embodiment, the difficulty level, the frequency of appearance, and the reward of the game content may be adjusted within a predetermined range.

According to an embodiment, the at least one processor may be configured to execute the instructions and provide a user-customized guide regarding the game content based on the user's response.

According to various embodiments of the present disclosure, in a server for providing game content, the server includes: a communication unit; a memory for storing game logs and instructions; and at least one processor that is functionally connected to the communication unit and the memory and is configured to execute the instructions. The at least one processor executes the instructions, analyzes the stored game log, obtains user activity information regarding game content experienced by the user, and based on the user activity information, performs a user-customized survey for the user generates, through the communication unit, transmits the user-customized questionnaire to the user terminal of the user, and through the communication unit, obtains the user's response to the user-customized questionnaire from the user's user terminal through the communication unit, , based on the user's response, it may be set to change the game content to a user-customized and provide it to the user.

According to various embodiments of the present disclosure, in a user terminal using game content, the user terminal includes: a user input unit; output unit; communication department; a memory for storing instructions; and at least one processor that is functionally connected to the user input unit, the output unit, the communication unit, and the memory, and is configured to execute the instructions. The at least one processor executes the instructions, receives a user-customized questionnaire from a server through the communication unit, obtains a user's response to the user-customized questionnaire through the user input unit, and the communication unit through, transmits the obtained user's response to the server, and receives, from the server, through the communication unit, game content customized to the user based on the user's response. The user-customized survey may be generated based on user activity information regarding game content experienced by the user, and the user activity information may be obtained by analyzing a game log stored in the server.

According to various embodiments of the present disclosure, the method may include: analyzing a stored game log to obtain user activity information regarding game content experienced by a user; generating a user-customized survey for the user based on the user activity information; providing the user-customized survey to the user; obtaining the user's response to the user-customized survey; and based on the user's response, changing the game content to the user's needs and providing the game content to the user. do.

According to various embodiments of the present disclosure, the method may include: analyzing a stored game log to obtain user activity information regarding game content experienced by a user; generating a user-customized survey for the user based on the user activity information; providing the user-customized survey to the user; obtaining the user's response to the user-customized survey; and based on the user's response, changing the game content to a user-customized format and providing the game content to the user. .

According to various embodiments of the present disclosure, a user-customized survey for confirming the user's experience with respect to game content may be provided.

According to various embodiments of the present disclosure, user-customized game content corresponding to the user's survey response may be provided to the user quickly and easily.

1 illustrates a game providing system including a server and a user terminal, according to various embodiments of the present disclosure.
2 is a flowchart of a method of providing game content according to various embodiments of the present disclosure;
3 is a view for explaining a system for providing game content, according to various embodiments of the present disclosure.
4 is a diagram for explaining a method of generating a questionnaire item of a user-customized questionnaire according to various embodiments of the present disclosure;
5 is a diagram for explaining the structure of a questionnaire database according to an embodiment of the present invention.
6 illustrates an example of a game screen including a survey interface 600 displayed in a user terminal.
7 illustrates an example of a user-customized survey that is differently generated according to the number of times a user experiences game content.
8 illustrates an example of a user-customized survey that is differently generated according to the activity details related to the user's game content.
FIG. 9 is a diagram for explaining a method of changing game content customized to a user based on a user's response, according to various embodiments of the present disclosure;
FIG. 10 is a diagram for explaining a method of providing user-customized game content to a user, according to various embodiments of the present disclosure;
11 is a diagram for describing a method of providing a user-customized guide regarding game content based on a user's response, according to various embodiments of the present disclosure;
12 is a diagram for describing a detailed configuration of a game providing apparatus according to various embodiments of the present disclosure.
13 is a diagram for describing a detailed configuration of a server according to various embodiments of the present disclosure.
14 is a diagram for describing a detailed configuration of a user terminal according to various embodiments of the present disclosure.

Hereinafter, exemplary embodiments according to the present invention will be described in detail with reference to the contents described in the accompanying drawings. In addition, a method of configuring and using an electronic device according to an embodiment of the present invention will be described in detail with reference to the accompanying drawings. The same reference numbers or reference numerals in each figure indicate parts or components that perform substantially the same functions.

Terms including an ordinal number such as 1st, 2nd, etc. may be used to describe various components, but the components are not limited by the terms. The terms are used only for the purpose of distinguishing one component from another. For example, without departing from the scope of the present invention, a first component may be referred to as a second component, and similarly, a second component may also be referred to as a first component. and/or includes a combination of a plurality of related items or any one of a plurality of related items.

The terms used herein are used to describe the embodiments, and are not intended to limit and/or limit the present invention. The singular expression includes the plural expression unless the context clearly dictates otherwise. In this application, the terms include or have is intended to designate that a feature, number, step, operation, component, part, or a combination thereof described in the specification exists, but one or more other features, number, step , it should be understood that it does not preclude in advance the possibility of the presence or addition of an operation, component, part, or combination thereof.

Throughout the specification, when it is said that a certain part is connected to another part, this includes not only a case in which it is directly connected, but also a case in which it is electrically connected with another element interposed therebetween. Also, when it is said that a part includes a certain component, it means that other components may be further included, rather than excluding other components, unless otherwise stated. In addition, terms such as "...unit" and "module" described in the specification mean a unit that processes at least one function or operation, which may be implemented as hardware or software, or a combination of hardware and software. .

In the present disclosure below, a character may mean a predetermined object that a user can control within a game.

In the present disclosure below, character information is information related to game characters, such as character level, character grade, character's accumulated use time, character's holding amount, character's reputation, character achievement achievement rate, character's quest achievement rate It may include all information about the character, such as ability information of the character, the name of the character, and the appearance of the character, and is not limited to the above example.

In the present disclosure below, a user account may mean a user account including at least one character. In the game, a user may create a plurality of characters, and the plurality of characters may exist in a form dependent on one user account. Of course, the example is not limited thereto, and a form of providing a game service through one user account may also exist.

In the present disclosure below, the user account information may include the user's name, phone number, e-mail address, game use period, age, etc., but is not limited to the above example.

It should be understood that user information in the present disclosure below may refer to user account information, user character information, or both, depending on context.

In the present disclosure below, an object refers to all digital content existing in a virtual space such as an online game. For example, the object may be a user's avatar or character, or a non-player character (NPC), for example, a monster, a villager, a shop owner, etc., and may be an item used in the game. However, the present invention is not limited thereto. Objects can be traded with a predetermined value. For example, an object may be traded between terminals or between a terminal and a server. The object may be manipulated by the user or may interact with the user's character, but is not limited thereto. For example, objects can be the backgrounds that make up the virtual space (eg grasslands, forests, deserts, dungeons, villages, seas, etc.), structures (eg houses, towers, fountains, walls, lighthouses, etc.), objects (eg : grass, trees, rocks, rain, snow, fire, coral, etc.) An object can function as a passage through which the character can pass, but it can also function as an obstacle through which it cannot pass. The object may be visualized, auditory, tactile, and/or olfactory. The visualized object may be expressed in 3D or 2D, and the object expressed in 2D may be recognized by the user as 3D, or the object expressed in 3D may be recognized as 2D by the user.

In the present disclosure, an item may include all various objects in the game such as things and goods, and equipment mounted by the in-game character such as weapons, armor, clothes, and crystals, the vehicle on which the in-game character rides, and food , may mean all digital and cyber objects that the user can acquire in the game, such as consumer goods such as potions, experience points, and buffs, and the like, but is not limited to the above examples.

In the present disclosure below, an item transaction may mean a transaction of an item between users or between a user and a game service provider. Transactions may include all types of transactions, such as exchanging items for items, exchanging items for goods, exchanging goods for items, or exchanging first-type goods for second-type goods.

In the present disclosure below, a mission, a quest, and a request may mean a mission provided in a game. In other words, missions, quests, and quests may mean actions to achieve a given purpose in the game. Also, one mission may be composed of at least one sub-mission (or sub-quests). Also, the mission may include various types of missions.

In the present disclosure below, a skill means a skill or ability that a character can use in a game. A character can use a skill to generate a preset effect. The skill of the user's character may be used by the user's manipulation, or may be used automatically when a specific condition is satisfied.

In the present disclosure below, a group may refer to a set of users of a predetermined identifiable unit, such as a guild, a party, a circle, a clan, and an raid.

In the present disclosure below, a game log may mean data including a record of a user's activity in a game. For example, in the game log, information or data about a record of a user logging in to a game, a record of a user logging out of a game, a record of changing user information, a record of actions performed by a user character in the game, etc. may be included. Records of actions performed by the user character in the game include movement of the user character, use of skills, performance of missions, acquisition and loss of items, interaction with other characters or objects, communication, and other actions that may be performed in the game. It may include a record of all actions, but is not limited to the above examples.

In the present disclosure below, the game providing apparatus may be a game server, a user terminal, a game system including the game server and the user terminal, or an independent device.

In the present disclosure below, the meaning that the server controls the user terminal means that the server outputs from the user terminal through communication with the user terminal (all output devices in the user terminal such as screen display, sound output, vibration output, lamp light emission) and providing data for the user terminal to perform a predetermined operation. Of course, the user terminal may control the output from the user terminal by using pre-stored data, and the example is not limited thereto.

In the present disclosure below, the meaning of transmitting and receiving information or data with a user (or user account) may include the meaning of transmitting and receiving information or data with a device (or user terminal) corresponding to or interlocked with the user (or user account). .

In the present disclosure, the user account corresponding to the user terminal in the present disclosure may include a user account that logs in or accesses a service through the user terminal and a user account in which the user terminal stores information. In addition, the user terminal of the user account may mean a user terminal to which a user account is logged in, user account information is stored, or a user account is accessed.

In the present disclosure below, a user, a player, a user, a user account, and a gamer may be used interchangeably. It should be understood that a user terminal in the present disclosure may refer to a user, a player, a user, a user account, a gamer, or a device used by them, depending on the context. It should be understood that in the present disclosure, a user, a player, a user, a user account, and a gamer may refer to an avatar or character they manipulate, or a device used by them, depending on the context.

1 illustrates a game providing system including a server and a user terminal according to various embodiments of the present disclosure.

The game providing system 100 of the present disclosure may include a server 170 and at least one user terminal 110 to 160 . The server 170 may provide various online activities through a network. The server 170 may simultaneously provide online activities to at least one user terminal 110 to 160 .

According to an embodiment of the present disclosure, the server 170 may include a single server, a group of servers, a cloud server, and the like, and is not limited thereto. The server 170 provides various online activities and may include a database for storing data for online activities. In addition, the server 170 may include a payment server that generates and processes a payment event. As described above, the server 170 may be a game providing device.

According to an embodiment of the present disclosure, a network means a connection established (or formed) using all communication methods, and means a communication network connected through all communication methods for transmitting and receiving data between a terminal and a terminal or between a terminal and a server can do.

All communication methods may include all communication methods such as communication through a predetermined communication standard, a predetermined frequency band, a predetermined protocol, or a predetermined channel. For example, it may include a communication method through Bluetooth, BLE, Wi-Fi, Zigbee, 3G, LTE, ultrasound, etc., and may include all of short-distance communication, long-distance communication, wireless communication, and wired communication. Of course, it is not limited to the above example.

According to an embodiment of the present disclosure, the short-range communication method may mean a communication method in which communication is possible only when a device (terminal or server) performing communication is within a predetermined range, for example, Bluetooth, NFC and the like may be included. The long-distance communication method may refer to a communication method in which a device performing communication can communicate regardless of a distance. For example, the long-distance communication method may mean a method in which two devices performing communication through a repeater such as an AP can communicate even when the distance is greater than a predetermined distance, and a cellular network (3G, LTE) such as SMS and telephone The communication method used may be included. Of course, it is not limited to the above example. The meaning of receiving the online activity using the network may include the meaning that communication between the server and the terminal can be performed through all communication methods.

Throughout the specification, the at least one user terminal 110 to 160 refers to a personal computer 110 , a tablet 120 , a cell phone 130 , a notebook 140 , a smart phone. In addition to the TV 160, it may include various electronic devices such as Personal Digital Assistants (PDA), Portable Multimedia Player (PMP), navigation, MP3 player, digital camera, refrigerator, washing machine, vacuum cleaner, and the like. Examples are not limited. As described above, the at least one user terminal 110 to 160 may be a game providing device.

According to an embodiment of the present disclosure, the online activity may include an online game, a portal service, and a social network service (SNS), but is not limited to the above example. In addition, the online game may include various genres such as sports, MMORPG, AOS, FPS, TCG, and CCG. In addition, the online game may be a game in which a user and a user face each other, or a game in which the user and a computer (eg, artificial intelligence) face off against each other. It may also be a game of construction or decoration rather than confrontation. Of course, it is not limited to the above example, and there is no limitation on the form of the online game.

According to various embodiments of the present disclosure, the server 170 may store a game log. The server 170 may obtain user activity information regarding game content experienced by a specific user by analyzing the stored game log. The server 170 may generate a user-customized survey for the user based on the acquired user activity information. The server 170 may provide a user-customized survey to the user terminals 110 to 160 of the user. The server 170 may obtain the user's response to the user-customized survey from the user terminals 110 to 160 . Based on the user's response, the server 170 may change the game content customized to the user and provide it to the user.

According to various embodiments of the present disclosure, the user terminals 110 to 160 may receive a user-customized survey from the server 170 . The user terminals 110 to 160 may acquire the user's response to the user-customized survey and transmit it to the server 170 . The user terminals 110 to 160 may receive from the server 170 the game content customized to the user based on the user's response and provide it to the user.

2 is a flowchart of a method of providing game content according to various embodiments of the present disclosure; These operations may be performed by the user terminals 110 to 160 and the server 170 shown in FIG. 1 , the game providing device 1200 shown in FIG. 12 , or the processor 1210 of the game providing device 1200 . .

Referring to FIG. 2 , in step S210 , the game providing device may obtain user activity information regarding game content experienced by the user by analyzing the stored game log. Hereinafter, a user may mean a user account or a user character (player character) belonging to the user account.

Game content refers to all elements that a user can experience in a game. For example, the game content may be a predetermined activity that the user can perform within the game, such as moving, confrontation, trading, or production. Alternatively, the game content may be a predetermined task that the user can perform within the game, such as a mission, a quest, or a request. Alternatively, the game content may be a predetermined space that the user can visit within the game, such as a stage, a field, a dungeon, or a battlefield. Alternatively, the game content may be an object that interacts with an NPC or other user. Alternatively, the game content may be an item acquired or used by the user. Alternatively, the game content may be the type, appearance, characteristic, ability value, skill, etc. of the user character. Alternatively, the game content may be a general element constituting the game, such as graphics, sound, UI, operation method, and story of the game.

In an embodiment, the game providing device may extract an activity log related to a specific game content experienced by a specific user from the stored game log. In an embodiment, the game providing device may specify the game content to be extracted from the game log. The game providing device may obtain user activity information regarding the specific game content by analyzing the extracted log.

In an embodiment, the user activity information may include a specific game content experienced by the user or a classification of the specific game content. In one embodiment, the user activity information may include the time the user experienced specific game content. In one embodiment, the user activity information may include the number of times the user has experienced specific game content. In an embodiment, the user activity information may include a history of the user's in-game activity related to specific game content.

In an embodiment, the game providing device may store the obtained user activity information. In an embodiment, when a user experiences a predetermined game content, the game providing device may update the stored user activity information regarding the game content. When the user activity information is stored, the game providing device may directly acquire the user activity information without analyzing the stored game log.

In step S220, the game providing apparatus may generate a user-customized questionnaire for the user based on the user activity information. By generating a survey based on user activity information, a different survey may be provided to each user according to the user's experience of game content. Accordingly, it is possible to more accurately and reliably collect the user's responses to the game content, and to obtain specific feedback on the game content.

The user-customized survey may include survey questions and survey response types. The game providing apparatus may generate a questionnaire asking about the game content experienced by the user based on the user activity information. The game providing device may determine a survey response type corresponding to the generated survey question. In an embodiment, the questionnaire response method may include at least one of a method of determining a score within a predetermined range, a method of selecting at least one of a plurality of options, and a method of freely writing by a user.

In an embodiment, the game providing apparatus may generate a user-customized survey according to the time the user experiences the game content included in the user activity information. In an embodiment, the game providing apparatus may generate a user-customized survey according to the number of times the user has experienced the game content included in the user activity information. In an embodiment, the game providing device may generate a user-customized survey according to the user's in-game activity details related to the game content included in the user activity information.

In one embodiment, the game providing device may generate a user-customized survey based on user information about the user in addition to the user activity information. In an embodiment, the user information used to generate the user-customized survey may include at least one of character information and user account information.

In step S230, the game providing device may provide a user-customized survey to the user. In an embodiment, the game providing device may display a survey interface for displaying a user-customized survey and obtaining a response input from the user.

In an embodiment, the game providing device may provide a user-customized survey in the game while the user plays the game. The game providing device may increase the user's participation in the survey by providing a user-customized survey within the game.

In an embodiment, the game providing apparatus may determine when to provide the user-customized survey to the user. In an embodiment, the game providing apparatus may provide a user-customized questionnaire to the user within a predetermined time after the user experiences the game content. The game providing apparatus provides a survey within a predetermined time after the user experiences the game content, so that the user's reaction can be confirmed before the user's experience with the game content is volatilized.

In step S240, the game providing device may obtain a user's response to the user-customized survey.

In an embodiment, the user's response may be obtained according to a survey response type set in a user-customized survey. For example, the user's response may include at least one of an evaluation score, a selected option, or text. In an embodiment, the game providing apparatus may obtain the user's response input through the displayed survey interface.

In an embodiment, the game providing apparatus may store a questionnaire item of a user-customized questionnaire and a user's response thereto. In an embodiment, the game providing apparatus may classify and store the user's responses for each questionnaire item or for each keyword constituting the questionnaire item.

In step S250, the game providing apparatus may change the game content to the user's needs and provide it to the user based on the user's response. Accordingly, it is possible to improve the user experience of the game by providing an immediate feedback on the user's reaction to the game content, and it is possible to reduce the time and manpower required to change the game content.

In an embodiment, the game providing apparatus may change the difficulty level, the appearance frequency, or the reward of the game content based on the user's response. Of course, it is not limited to the above example, and other elements of the game content may be changed based on the user's response.

In an embodiment, game content that is changed based on a user's response may be provided only to a user who is a target of a user-customized survey. That is, game content that is changed based on the user's response may be provided only to a specific user, and the change of game content may not be applied to other users. In this case, the game providing apparatus may provide the same game content with different changes according to the user's response for each user. Accordingly, it is possible to provide appropriate game content according to the reaction of each user, and the user experience may be improved.

In an embodiment, the game providing apparatus may provide a user-customized guide regarding game content based on the user's response.

3 is a view for explaining a system for providing game content, according to various embodiments of the present disclosure.

Referring to FIG. 3 , a system for providing game content may include a user terminal 110 , a server 170 , a game database DB, and a survey database. The user terminal 110 is an electronic device capable of driving a game, and may correspond to the user terminals 110 to 160 of FIG. 1 .

The game database may include a game log DB 360 and a user information DB 370 . The game log DB 360 may store and manage data including a record of a user's activity in the game. The user information DB 370 may store and manage information about a user who plays a game.

According to an embodiment, the game database may be stored in a separate server device separate from the server 170 , and may interact with the server 170 . According to another embodiment, the game database may be stored in a storage device or memory of the server 170 .

The survey database may include a survey question DB 380 and a survey result DB 390 . The questionnaire DB 380 may store and manage a questionnaire template for generating a user-customized questionnaire. The survey result DB 390 may store and manage the user-customized survey and the user's response data thereto.

According to an embodiment, the survey database may be stored in a separate server device separate from the server 170 , and may interact with the server 170 . According to another embodiment, the game database may be stored in a storage device or memory of the server 170 .

The server 170 may correspond to the server 170 of FIG. 1 as a server device that provides a game service. In various embodiments, the server 170 includes a game log analysis unit 310 , a survey generating unit 320 , a survey providing unit 330 , a questionnaire response obtaining unit 340 , and a game content changing unit 350 . may include

The game log analyzer 310 may obtain a game log from the game log DB 360 . The game log analysis unit 310 may analyze the acquired game log to acquire user activity information regarding the game content experienced by the user.

In an embodiment, the game log analyzer 310 may extract an activity log related to a specific game content experienced by a specific user from the game log DB 360 . For example, the game log analysis unit 310 extracts from the game log DB 360 only a log related to a mission completed by the user, extracts only a log related to a monster cleared by the user, or a log related to an area visited by the user. can be extracted, or only logs related to items used by the user can be extracted. Of course, it is not limited to the above example. The game log analyzer 310 may analyze the extracted log to obtain user activity information regarding specific game content.

In an embodiment, the game log analyzer 310 may extract a game log corresponding to a predetermined period from the game log DB 360 . In an embodiment, the predetermined period may be designated as a regular time interval, such as the past hour, the past 1 day, the past 1 week, the past 1 month, or the like. In an embodiment, the predetermined period may be designated in units of game sessions (eg, the last 1 session, the last 10 sessions, etc.) indicating from when the user logs in to when the user logs out. In one embodiment, the predetermined period may be any identifiable time unit (eg, game season, event period, etc.) specified by the game service provider.

In an embodiment, the game log analyzer 310 may obtain game content experienced by the user or a classification of game content by analyzing the game log. That is, the user activity information may include what kind of game content the user has experienced and to which category the game content belongs. In an embodiment, the game content may correspond to one or more categories. For example, the user activity information may include information that the user has completed (cleared) the content 'Tower of Resurrection' and that the 'Tower of Resurrection' is content belonging to the 'Dungeon' and 'Quest' categories.

In an embodiment, the game log analyzer 310 may acquire a time when the user experiences specific game content by analyzing the game log. That is, the user activity information may include a time when the user experiences specific game content. In an embodiment, the user activity information may include a time when the user performed an activity related to a specific game content. In one embodiment, the user activity information may include the accumulated time that the user experienced the specific game content. The accumulated time may be the total accumulated time since the creation of the user account or the accumulated time within a predetermined period (eg, the last one week). In an embodiment, the accumulated time may be calculated for each category of game content or for each type of activity performed by the user in relation to the game content. For example, the user activity information may include information that the user played the contents of the 'dungeon' category for a total of 23 hours, and among them, the 'Tower of Resurrection' was played for 4 hours.

In an embodiment, the game log analyzer 310 may acquire the number of times the user experiences specific game content by analyzing the game log. That is, the user activity information may include the number of times the user has experienced specific game content. The number of times may be the total accumulated number of times calculated since the creation of the user account, or the number of experiences of content within a predetermined period (eg, the last one week). In an embodiment, the number of times may be calculated for each type of activity performed by the user in relation to the game content. For example, the user activity information may include information that the user has completed the 'Tower of Resurrection' 10 times. In an embodiment, if the user has experienced the game content multiple times, the user activity information may include a period of game content experience, ie, an average time interval between activities.

In an embodiment, the game log analyzer 310 may analyze the game log to acquire the user's in-game activity details related to specific game content. That is, the user activity information may include a user's in-game activity details related to specific game content. For example, user activity information includes whether the user has completed the game content, information of the user's opponent in the case of content with an opponent, information of other users with the user in the case of content that multiple users experience together, and content with win/loss In the case of , whether the user wins or not, or in the case of content for which a reward is given, it may include a reward obtained by the user. For example, user activity information may include a location or distance traveled by a user while experiencing game content, a history of user interaction with an object while experiencing game content, and item information obtained or used by a user while experiencing game content. , skill information used by the user while experiencing game content, records of user communication with other users while experiencing game content, user information changed while experiencing game content, and other game content experienced at the same time while experiencing game content and the like. Of course, the example is not limited thereto, and user activity information may include a record of all actions of the user related to specific game content included in the game log.

In an embodiment, the game log analyzer 310 may store the acquired user activity information in a user activity information DB (not shown). User activity information may be stored for each related game content. In an embodiment, when a user experiences a predetermined game content, the game providing device may update the stored user activity information regarding the game content. For example, when the user experiences the 'Tower of Resurrection' content, the game providing device checks whether user activity information of the user regarding the 'Tower of Resurrection' exists, and if not, the 'resurrection experienced by the user' It is possible to store user activity information on the 'Tower of ', and update the stored user activity information for the 'Tower of Resurrection' if it exists. When the user activity information is stored, the game providing device may directly acquire the user activity information without analyzing the stored game log.

The survey generating unit 320 may generate a user-customized survey for the user based on user activity information. The survey generating unit 320 may generate a questionnaire asking about the game content experienced by the user based on the user activity information obtained by the game log analyzing unit 310 . For example, when the user activity information includes information that the user has completed the 'Tower of Resurrection', the game providing device may generate a questionnaire to confirm the user's experience with the 'Tower of Resurrection'. . In an embodiment, the user-customized survey may include one or more survey questions.

In an embodiment, the questionnaire item may request a user's overall evaluation of game content. For example, the game providing device generates a questionnaire asking the user to ask about satisfaction with game content, good points of game content, bad points of game content, willingness to recommend game content to people around them, or intention to experience game content again. can do. Of course, it is not limited to the above example. In another embodiment, the questionnaire item may request the user's evaluation of a specific element of the game content. For example, the game providing device may generate a questionnaire requesting the user to evaluate the difficulty, reward, frequency of appearance, required time, convenience, balance, usefulness, graphic element, sound element, or price of the game content. . Of course, it is not limited to the above example.

The survey generating unit 320 may determine a survey response method corresponding to the generated survey question. In an embodiment, the questionnaire response method may include at least one of a method of determining a score within a predetermined range, a method of selecting at least one of a plurality of options, and a method of freely writing by a user.

In an embodiment, the survey generating unit 320 may extract keywords related to game content experienced by the user, based on user activity information. The survey generating unit 320 may obtain a survey question template related to the extracted keyword from the survey question DB 380 . The survey generating unit 320 may combine the extracted keyword and the obtained survey question template to generate a survey question of a user-customized survey. This will be described in more detail with reference to FIG. 4 .

In an embodiment, the survey generating unit 320 may generate a user-customized survey according to the time the user experiences the game content included in the user activity information. For example, the survey generating unit 320 may generate a user-customized survey based on a time period in which the user engages in an activity related to a specific game content. For example, the survey generating unit 320 may generate another user-customized survey based on the accumulated time that the user experiences specific game content. For example, the survey generating unit 320 may generate a user-customized survey based on a ratio of the time the user experiences a specific game content or a specific category of game content to the total game use time. Of course, it is not limited to the above example.

In an embodiment, the survey generating unit 320 may generate a user-customized survey according to the number of times the user has experienced the game content included in the user activity information. For example, the survey generating unit 320 may generate a user-customized survey based on the user's first experience with specific game content. For example, the survey generating unit 320 may generate a user-customized survey based on the fact that the number of times the user experiences specific game content exceeds a predetermined threshold. For example, the survey generating unit 320 may generate a user-customized survey based on an average period in which the user experiences game content. Of course, it is not limited to the above example.

In an embodiment, the survey generating unit 320 may generate a user-customized survey according to the user's in-game activity details related to the game content included in the user activity information. For example, the survey generating unit 320 may generate a user-customized survey differently depending on whether the user has completed the game content. For example, the survey generating unit 320 may generate a user-customized survey based on information about a counterpart that the user has dealt with in the game content or information about colleagues with the user. Of course, it is not limited to the above example.

In an embodiment, the survey generating unit 320 may obtain information about a user who is a survey target from the user information DB 370 , and generate a customized survey for the user based on the obtained user information. In an embodiment, the user information used to generate the user-customized survey may include the appearance, level, grade, occupation (class), affiliation group, accumulated use time, reputation of the user character at the time of user activity related to game content, It may include achievement achievement rate, quest achievement rate, possessed items, possessed amount, or other character information. In an embodiment, the user information used to generate the user-customized survey may include the user's game usage period, age, gender, last access date, average access time, payment information, or other user account information. .

The survey providing unit 330 may provide a user-customized survey to the user. The survey providing unit 330 may transmit the customized survey generated by the survey generating unit 320 to the user terminal 110 of the user.

In an embodiment, the survey providing unit 330 may provide a user-customized survey in the game while the user plays the game. The game providing device may increase the user's participation in the survey by providing a user-customized survey within the game.

In various embodiments, the survey providing unit 330 may determine when to provide a user-customized survey to the user. In an embodiment, the survey providing unit 330 may provide a user-customized survey to the user within a predetermined time after the user experiences the game content. For example, the survey providing unit 330 may provide a user-customized survey regarding the game content to the user immediately after the user experiences the game content. As another example, the survey providing unit 330 may provide the user with a customized survey on the game content experienced after the user logs in before logging out of the game.

In an embodiment, the survey providing unit 330 may provide a user-customized survey to the user when the user is not engaged in a specific activity within the game. For example, when the user is in battle, in a specific mission, or in a transaction, the user-customized survey may not be provided, but the user-customized survey may be provided after the corresponding activity is finished. Of course, it is not limited to the above example.

The user terminal 110 may provide the user with the user-customized questionnaire received from the server 170 , obtain the user's questionnaire response to the user-customized questionnaire, and transmit it to the server 170 . The user terminal 110 may display a survey interface displaying a user-customized survey. The user terminal 110 may obtain the user's response input through the displayed survey interface. The survey interface will be described in more detail with reference to FIG. 6 .

The survey response obtaining unit 340 may obtain a user's response to the user-customized survey. The questionnaire response obtaining unit 340 may receive the user's questionnaire response from the user terminal 110 .

In an embodiment, the questionnaire response obtaining unit 340 may store the questionnaire questions of the user-customized questionnaire and the user's responses thereto in the questionnaire result DB 390 . In an embodiment, the questionnaire result DB 390 may classify and store the user's responses for each questionnaire item or for each keyword constituting the questionnaire item.

Based on the user's response, the game content changing unit 350 may change the game content customized to the user and provide it to the user. In an embodiment, the game content changing unit 350 may change the game content to be customized for the user and transmit it to the user terminal 110 of the corresponding user.

In an embodiment, the game content changing unit 350 may change the difficulty level, appearance frequency, or reward of the game content based on the user's response. Of course, it is not limited to the above example, and other elements of the game content may be changed based on the user's response. This will be described in detail with reference to FIG. 9 .

In an embodiment, the game content that is changed based on the user's response may be applied only to the user who is the target of the user-customized survey. That is, the game content changing unit 350 may provide the game content that is changed based on the user's response only to the corresponding user, but may not provide it to other users. In this case, the game content changing unit 350 may change and provide the same game content differently for each user according to the user's response. This will be described in detail with reference to FIG. 10 .

In an embodiment, the game content change unit 350 may provide a user-customized guide regarding the game content based on the user's response. This will be described in detail with reference to FIG. 11 .

In an embodiment, the game content changing unit 350 may set the game content to be changed temporarily. For example, the game content changing unit may determine a period in which the changed game content is provided, and may restore the changed game content to its original state after the determined period has elapsed.

4 is a diagram for explaining a method of generating a questionnaire item of a user-customized questionnaire according to various embodiments of the present disclosure;

Referring to FIG. 4 , a detailed configuration of a survey generating unit 320 for generating a user-customized survey according to an embodiment of the present invention is illustrated. The survey generator 320 of FIG. 4 may correspond to the server 170 of FIG. 1 or the server 170 of FIG. 3 or the survey generator 320 of the server 170 . In an embodiment, the survey generating unit 320 may include a keyword extracting unit 410 , a questionnaire item template obtaining unit 420 , and a questionnaire item combining unit 430 .

The keyword extraction unit 410 may extract a keyword related to the game content experienced by the user based on the user activity information obtained from the game log DB 360 . The extracted keywords include the name of the game content (eg, 'Tower of Resurrection', 'Grey Wolf', 'Assault Rifle', etc.) and the classification of game content (eg, 'dungeon', 'quest', 'monster', 'item') ', etc.) may be included.

In an embodiment, the extracted keyword is the time of the user's game content experience (eg, 'today', '10 o'clock', '4 hours', etc.) or the number of times the user experiences the game content (eg, 'first time', '10 times') ', 'every 10 minutes', etc.). In one embodiment, the extracted keyword may be a summary of the user's activity related to the game content. For example, 'Complete', 'Clear', 'Challenge', 'Success', 'Fail', 'Victory', 'Loss', 'Fight', 'Clear', 'Co-op', 'Register friend', ' 'Party Join', 'Acquisition', 'Crafting', 'Trade', 'Use', 'Purchase', 'Enhance', 'Level Up', 'Experience Acquisition', 'Death', 'Return', 'Move', etc. of keywords can be extracted. Of course, it is not limited to the above example.

In an embodiment, the keyword extraction unit 410 may further extract a keyword based on user activity information obtained from the user information DB 370 . For example, the keyword extraction unit 410 extracts keywords such as appearance, level, grade, classification, affiliation group, accumulated use time, reputation, achievement achievement rate, quest achievement rate, possession items, and amount of money from the character information. can do. For example, the keyword extraction unit 410 may extract keywords such as the user's game use period, age, gender, recent access date, average access time, and payment information from the user account information.

The questionnaire item template obtaining unit 420 may obtain the keyword extracted from the keyword extracting unit 410 , and may obtain a questionnaire item template related to the keyword obtained from the questionnaire item DB 380 .

5 is a diagram for explaining the structure of a questionnaire DB according to an embodiment of the present invention. Referring to FIG. 5 , the survey question DB 380 may store and manage data including a survey question template 510 that can be combined with keywords and a keyword 520 that can correspond thereto.

The questionnaire item template 510 may be a basic frame of a questionnaire item that may be changed based on user activity information. The questionnaire item template 510 may include a part in which keywords can be combined as a variable. In an embodiment, the questionnaire item template 510 may indicate which keyword each variable corresponds to. For example, in the embodiment shown in FIG. 5 , <content> and <activity> indicate a part that can be changed by combining keywords. For example, <content> may correspond to a keyword indicating the name of the game content, and <activity> may correspond to a keyword indicating a user's activity related to the game content. Of course, variables that may be included in the questionnaire item template 510 are not limited to the above example.

The keyword 520 indicates which keyword can be used in response to the questionnaire template 510 . In an embodiment, the specific questionnaire question template 510 may be usable only when a specific keyword 520 is included among the extracted keywords. For example, in the embodiment shown in FIG. 5, the questionnaire template asking about the difficulty or reward of game content is used only when the keywords 'dungeon', 'quest', or 'monster' among the extracted keywords are included. It is set to be possible and indicates that the questionnaire template asking about the frequency of appearance of game content is set to be usable only when the keyword 'monster' or 'item' is included among the extracted keywords.

In an embodiment, the questionnaire question DB 380 may designate a plurality of keywords 520 conditions with respect to one questionnaire question template 510 . For example, the questionnaire template asking about the time required for game content includes 'dungeon', 'quest', 'monster', and 'item' among keywords (<content>) indicating the name of game content, and the user's It may be set to be usable only when 'clear', 'complete', 'clearance', or 'production' is included in the keyword (<activity>) representing the activity. Of course, it is not limited to the above example, and the keyword condition may be written in any logical expression.

Returning to FIG. 4 , the questionnaire item template obtaining unit 420 may obtain at least one of the available questionnaire item templates from the questionnaire item DB 380 based on the obtained keyword. In an embodiment, the questionnaire item template obtaining unit 420 may obtain a predetermined number of questionnaire item templates. In an embodiment, the questionnaire item template obtaining unit 420 may obtain a preset maximum number of questionnaire item templates.

The questionnaire item combination unit 430 may combine the keyword extracted from the keyword extraction unit 410 and the questionnaire item template obtained from the questionnaire item template obtaining unit 420 to generate a questionnaire item of a user-customized questionnaire. . For example, if the obtained survey question template is "Please tell us about your satisfaction with <content> <activity>", the <content> and <activity> parts are replaced with corresponding keywords and "To clear the Tower of Resurrection dungeon" Please let me know your satisfaction with this." A user-customized questionnaire can be created.

6 illustrates an example of a game screen including a survey interface 600 displayed in a user terminal. The survey interface 600 may be an interface for providing a user-customized survey and obtaining a user's survey response.

According to various embodiments of the present disclosure, the survey interface 600 includes a user activity information interface 610 , at least one survey question interface 620a , 620b , and 620c , and at least one survey response interface 630a corresponding thereto. , 630b, 630c), a submit interface 640 , and a close interface 650 . Of course, the survey interface 600 is not limited to the example of FIG. 6 , and more components than the configuration shown in FIG. 6 are included in the survey interface 600 or fewer configurations than the configuration shown in FIG. 6 are included in the survey interface ( 600) may be included.

In one embodiment, the survey interface 600 may be displayed within the game while the user is playing the game. In an embodiment, the survey interface 600 may be displayed as a pop-up within the game screen. In another embodiment, the survey interface 600 may be displayed in response to an input of a user clicking on a survey start interface (not shown).

According to various embodiments of the present disclosure, the user activity information interface 610 may be an interface that displays which game content the user-customized survey is a survey related to. In one embodiment, the user activity information interface 610 may display the activity of the user related to the game content. In an embodiment, the information displayed on the user activity information interface 610 may be generated using user activity information used to generate a user-customized survey. For example, the user activity information interface 610 may include at least one keyword used to generate a questionnaire item of a user-customized questionnaire.

According to various embodiments of the present disclosure, at least one questionnaire item interface 620a , 620b , or 620c may be an interface for displaying a questionnaire item of a user-customized questionnaire survey. In an embodiment, the questionnaire displayed on the at least one questionnaire item interface 620a, 620b, or 620c may be generated by combining a keyword extracted based on user activity information and a questionnaire item template. In an embodiment, keywords included in the questionnaire may be highlighted and displayed.

According to various embodiments of the present disclosure, the at least one questionnaire response interface 630a, 630b, 630c is an interface for receiving a user's questionnaire response to the corresponding at least one questionnaire item interface 620a, 620b, 620c can be

In an embodiment, the shape of the questionnaire response interfaces 630a , 630b , and 630c may be determined according to a questionnaire response type set in a questionnaire question. For example, the questionnaire response interface may be an interface 630a through which the user can input a score within a predetermined range, or an interface 630b through which the user can select at least one of a plurality of options. , or an interface 630c in which a user can freely write a response in text.

According to various embodiments of the present disclosure, the submission interface 640 may be an interface for obtaining a survey response input to the at least one survey response interface 630a, 630b, or 630c. For example, based on a user input for selecting the submission interface 640 , the game providing apparatus may obtain a questionnaire response input to the at least one questionnaire response interface 630a , 630b , and 630c . For example, based on a user input for selecting the submission interface 640 , the user terminal may transmit a survey response input to the at least one survey response interface 630a , 630b , and 630c to the server.

In an embodiment, the submission interface 640 may not be activated unless a survey response is input to all of the survey response interfaces 630a, 630b, and 630c. In an embodiment, when a survey response is obtained based on a user input of selecting the submission interface 640 , the survey interface 600 may be removed from the screen.

According to various embodiments of the present disclosure, the close interface 650 may be an interface that provides a function of removing the survey interface 600 from the screen. In an embodiment, based on a user input of selecting the close interface 650 , a survey response may not be obtained and the survey interface 600 may be removed from the screen.

7 illustrates an example of a user-customized survey that is differently generated according to the number of times a user experiences game content.

Even if the same game content is experienced, the game providing device may provide a different user-customized questionnaire according to the user's specific experience with respect to the game content. In one embodiment, the game providing device analyzes the game log to obtain user activity information including the number of times the user has experienced specific game content (eg, 'Tower of Resurrection'), and the number of times the user has experienced the game content. Accordingly, different user-customized surveys can be created.

For example, the user activity information may include information that the user has completed (cleared) the game content called 'Tower of Resurrection' for the first time. In this case, the game providing device may generate the first user-customized questionnaire 700 asking about satisfaction with clearing the 'Tower of Resurrection'. As another example, the user activity information may include information that the user has completed the 'Tower of Resurrection' 10 times. In this case, the game providing device may generate a second user-customized gift survey 750 asking the difficulty of 'Tower of Resurrection'.

In an embodiment, the game providing apparatus may determine to provide a user-customized questionnaire to the user when the number of times the user experiences specific game content is a predetermined value. The predetermined value may be set for each game content or for each classification of game content. For example, the game providing device may determine to provide the user with a customized survey on the game content when the user first completes the content of the 'dungeon' category and when the user completes the content 10 times.

In an embodiment, the game providing apparatus may generate a user-customized questionnaire based on the number of times the user experiences specific game content exceeds a predetermined threshold. That is, the game providing apparatus may set a plurality of frequency sections corresponding to different user-customized questionnaire questions, respectively, and generate a user-customized questionnaire according to the frequency section to which the number of times the user experiences the game content belongs. For example, the game providing device generates a user-customized survey on the satisfaction of the game content if the number of times the user has experienced the game content is less than 10 times, and if the number of times the user experiences the game content is 10 times or more, the user-customized survey on the difficulty of the game content You may decide to create a survey.

Although not shown in FIG. 7 , the game providing apparatus may generate different user-customized questionnaires based on other numerical user activity information or user information. For example, the game providing device may generate a different user-customized survey according to the time the user experiences the game content. As another example, the game providing apparatus may generate a different user-customized questionnaire according to the level of the character when the user experiences the game content. As another example, the game providing device may generate a different user-customized survey according to the average game use time of the user. Of course, it is not limited to the above example.

8 illustrates an example of a user-customized survey that is differently generated according to the activity details related to the user's game content.

In one embodiment, the game providing device obtains user activity information including the user's activity details related to specific game content (eg, 'Tower of Resurrection') by analyzing the game log, and each other according to the user's activity history You can create custom surveys for your users.

For example, the user activity information may include information indicating that the user has completed (cleared) the game content 'Tower of Resurrection'. In this case, the game providing device may generate a third user-customized questionnaire 800 asking whether the time taken to clear the 'Tower of Resurrection' was appropriate. As another example, the user activity information may include information indicating that the user has failed to clear the 'Tower of Resurrection'. In this case, the game providing device may generate a fourth user-customized gift survey 850 that asks whether to re-challenge the 'Tower of Resurrection'.

The game providing apparatus may differently generate a user-customized survey based on various user activity information or user information in addition to whether the game content is completed. For example, the game providing device may generate a different user-customized survey according to whether the user wins the game content. As another example, the game providing device may generate a different user-customized questionnaire according to whether the user has obtained a reward from the game content. As another example, the game providing device may generate different user-customized surveys depending on whether the user experiences the game content alone or with other users. As another example, the game providing apparatus may generate a different user-customized questionnaire according to the occupation (type) of the character when the user experiences the game content. Of course, it is not limited to the above example.

9 is a view for explaining a method of changing game content customized to a user based on a user's response, according to various embodiments of the present disclosure; The game content changing unit 350 of FIG. 9 may correspond to the server 170 of FIG. 1 or the server 170 of FIG. 3 or the game content changing unit 350 of the server 170 .

The game providing apparatus may provide a user-customized questionnaire to the user and obtain a response from the user to the provided user-customized questionnaire. The game content changing unit 350 may change the game content customized to the user based on the obtained user's response.

In an embodiment, the game content changing unit 350 may change the difficulty level of the game content based on the user's response. For example, when a user-customized survey 910a including a questionnaire asking about the difficulty of the game content is provided to the user and the user's response that the difficulty level is not appropriate is obtained, the game content change unit 350 is Based on the user's response, the difficulty level of the corresponding game content may be adjusted (920a).

In an embodiment, the game content changing unit 350 may change the appearance frequency of the game content based on the user's response. For example, when a user-customized survey 910b including a questionnaire asking whether the frequency of appearance of game content is appropriate is provided to the user, and a response from the user that the frequency of appearance is not appropriate is obtained, the game content change unit ( 350) may adjust (920b) the frequency of appearance of the game content based on the user's response.

In an embodiment, the game content changing unit 350 may change the reward of the game content based on the user's response. For example, when a user-customized survey 910c including a questionnaire asking whether the reward of the game content is appropriate is provided to the user and the user's response that the reward is not appropriate is obtained, the game content change unit 350 may adjust (920c) the reward of the game content based on the user's response.

In various embodiments, a range in which game content is changed according to a user's questionnaire response may be preset. When the game content is changed to be customized based on the user's response, the game may be out of balance, and abusing may occur in which the user intentionally responds to a survey in order to change the game content. Accordingly, the game content changing unit 350 may change the game content within a range predetermined by the game service provider so as not to affect the game balance.

In an embodiment, a parameter that can be changed according to a user's response among parameters related to game content may be preset. For example, if the parameters affecting the difficulty of the 'Tower of Resurrection' dungeon include the number of appearances, frequency of appearance, physical strength, attack power, defense, etc. It can be set to change. In an embodiment, a range in which the parameter can be changed may be preset. For example, the enemy's physical strength may be set to be changed within a 5% range by the game content changing unit 350 .

In an embodiment, the game content changing unit 350 may set the game content to be changed temporarily. For example, the game content changing unit may determine a period in which the changed game content is provided, and may restore the changed game content to its original state after the determined period has elapsed.

FIG. 10 is a diagram for explaining a method of providing user-customized game content to a user, according to various embodiments of the present disclosure; The game content changing unit 350 of FIG. 10 may correspond to the server 170 of FIG. 1 or the server 170 of FIG. 3 or the game content changing unit 350 of the server 170 .

In an embodiment, the game content change unit 350 may change the game content by collecting responses of several users to a survey on specific game content, and may provide the changed game content to users in a batch. For example, the game content changing unit 350 may change the game content according to a result of averaging the responses of users. In an embodiment, the game content change unit 350 may change the game content based on a predetermined number or more of users' responses to a survey of specific game content, and may provide the changed game content to users. there is.

In another embodiment, referring to FIG. 10 , when multiple users respond differently to a survey on the same game content, the game content change unit 350 provides game content that is changed differently according to the responses of each user to each user. can do. That is, the game content changing unit 350 may provide the game content that is changed based on the user's response only to the corresponding user, but may not provide it to other users.

For example, the first user 1010a and the second user 1010b both experience the same game content ('Tower of Resurrection' dungeon) and perform user-customized surveys 1020a and 1020b asking about the difficulty of the game content. can be provided At this time, when a response 1030a indicating that the difficulty is too high is obtained from the first user 1010a and a response 1030b indicating that the difficulty is too low from the second user 1010b, the game content change unit ( 350) collects responses from users to change game contents and provide the changed game contents to users in a batch, but differently change and provide game contents to the first user 1010a and the second user 1010b can do. That is, the game content changing unit 350 may provide the game content with increased difficulty to the first user 1010a, and provide the game content with the difficulty level lowered to the second user 1010b. The game content changing unit 350 may provide unmodified game content to users other than the first user 1010a and the second user 1010b.

In an embodiment, the game content change unit 350 may store the game content change for each user, for example, the changed parameter. In an embodiment, the game content change unit 350 may transmit a parameter related to the game content changed to be customized to the user to the user terminal. Alternatively, the game content change unit 350 may transmit an instruction to change a parameter to the user terminal.

11 is a view for explaining a method of providing a user-customized guide regarding game content based on a user's response, according to various embodiments of the present disclosure; The game content changing unit 350 of FIG. 11 may correspond to the server 170 of FIG. 1 or the server 170 of FIG. 3 or the game content changing unit 350 of the server 170 .

In an embodiment, the game content change unit 350 may determine at least one guide required by the user by analyzing the user's response 1120 to the user-customized survey 1110 . The at least one guide may be extracted from a predetermined guide database.

For example, when a response 1120 indicating that it is difficult to find a way to the user-customized survey 1110 is obtained, the game content change unit 350 determines a game guide that can help the user to find a way. You can create custom guides. For example, the game content change unit 350 may determine a map guide and a guide related to a road guide registration system as a user-customized guide to be provided to the user. As another example, when a response that the difficulty of the game content is high is obtained from the user, the game content change unit 350 may determine a game guide that can help the user complete the game content. For example, the game content change unit 350 may provide the user with a guide for guiding the strategy of game content, a guide on items or skills that facilitate the progress of the game, and a guide on other easier game content. You can decide with a custom guide. Of course, it is not limited to the above example.

The game content change unit 350 may provide the determined user-customized guide to the user. For example, the game content change unit 350 may transmit a user-customized guide to the user terminal, and the user terminal may display a custom guide interface 1130 displaying the user-customized guide.

12 is a diagram for describing a detailed configuration of a game providing apparatus according to various embodiments of the present disclosure.

12 , the game providing apparatus 1200 according to some embodiments includes at least one processor 1210 , an output unit 1230 , a memory 1250 , a user input unit 1270 , and a communication unit 1290 . can do. However, not all of the components shown in FIG. 12 are essential components of the game providing device 1200 . The game providing apparatus 1200 may be implemented by more components than the components shown in FIG. 12 , and the game providing apparatus 1200 may be implemented by fewer components than the components shown in FIG. 12 . The game providing device 1200 may be a user terminal, a server, a game network system, or a separate device.

According to an embodiment of the present disclosure, the processor 1210 generally controls the overall operation of the game providing device 1200 . For example, the processor 1210 may generally control the output unit 1230 , the memory 1250 , the user input unit 1270 , the communication unit 1290 , and the like by executing a program stored in the memory 1250 . The processor 1210 may control the operation of the game providing apparatus 1200 in the present specification by controlling the output unit 1230 , the memory 1250 , the user input unit 1270 , the communication unit 1290 , and the like.

According to an embodiment of the present disclosure, the processor 1210 analyzes a game log stored in the memory 1250 to obtain user activity information about the game content experienced by the user, and based on the user activity information, A customized survey is generated, the user-customized survey is provided to the user through the output unit 1230, the user's response to the user-customized survey is obtained through the user input unit 1270, and based on the user's response Accordingly, it may be set to change the game content to a user-customized manner and provide it to the user.

According to an embodiment of the present disclosure, the processor 1210 extracts a keyword related to game content experienced by the user based on user activity information, and a questionnaire item template related to the keyword from a questionnaire item database stored in the memory 1250 , and combining the extracted keyword with the acquired questionnaire template may be set to generate a questionnaire of a user-customized questionnaire.

According to an embodiment of the present disclosure, the processor 1210 may be configured to obtain user information, which is information about a user, and to generate a user-customized survey based on user activity information and user information.

According to an embodiment of the present disclosure, the processor 1210 may be configured to provide a user-customized survey within the game while the user plays the game.

According to an embodiment of the present disclosure, the processor 1210 may be configured to provide a user-customized questionnaire to the user within a predetermined time after the user experiences the game content.

According to an embodiment of the present disclosure, the processor 1210 may be configured to store a questionnaire item of a user-customized questionnaire and a user's response in the memory 1250 .

According to an embodiment of the present disclosure, the processor 1210 may control the change of the game content not to be applied to users other than the user.

According to an embodiment of the present disclosure, the processor 1210 may be set to change and provide at least one of a difficulty level, an appearance frequency, and a reward of the game content based on a user's response.

According to an embodiment of the present disclosure, the processor 1210 may be set to adjust the difficulty, appearance frequency, and reward of game content within a predetermined range.

According to an embodiment of the present disclosure, the processor 1210 may be configured to provide a user-customized guide regarding game content based on a user's response.

The output unit 1230 may display and output information processed by the game providing device 1200 . The output unit 1230 may output a game screen including graphic interfaces according to various embodiments of the present disclosure under the control of the processor 1210 . According to an embodiment of the present disclosure, the output unit 1230 may display an interface for displaying a user-customized questionnaire. Also, according to an embodiment of the present disclosure, the output unit 1230 may output a notification for game information as an image, video, sound, vibration, lamp, or the like.

The memory 1250 may store a program for processing and control of the processor 1210 , and may store data input to or output from the game providing device 1200 . According to an embodiment of the present disclosure, the memory 1250 may store a game log and user information. According to an embodiment of the present disclosure, the memory 1250 may store a questionnaire database. According to an embodiment of the present disclosure, the memory 1250 may store a questionnaire response.

According to an embodiment of the present disclosure, the processor 1210 may execute a method of providing game content using a program stored in the memory 1250 .

According to an embodiment of the present disclosure, the memory 1250 is a flash memory type, a hard disk type, a multimedia card micro type, or a card type memory (eg, SD or XD memory, etc.), RAM (Random Access Memory), SRAM (Static Random Access Memory), ROM (Read-Only Memory), EEPROM (Electrically Erasable Programmable Read-Only Memory), PROM (Programmable Read- Only memory), a magnetic memory, a magnetic disk, and an optical disk may include at least one type of storage medium. Also, according to an embodiment of the present disclosure, programs stored in the memory 1250 may be classified into a plurality of modules according to their functions.

The user input unit 1270 means a means for a user to input data for controlling the game providing apparatus 1200 . For example, the user input unit 1270 may include devices capable of receiving various types of user input, such as a keyboard, a physical button, a mouse, a joystick, a touch screen, a touch pad, a camera, or a microphone. According to an embodiment of the present disclosure, the user input unit 1270 may obtain a user's response to a user-customized survey.

The communication unit 1290 may communicate with an external device under the control of the processor 1210 . For example, the communication unit 1290 may communicate with an external device such as a payment server or an authentication server under the control of the processor 1210 . Also, the communication unit 1290 may acquire user information or a user input through communication with an external interface.

According to an embodiment of the present disclosure, the method of providing game content may be performed in the game providing device 1200 or may be performed in a server or a user terminal, and at least one component included in the game providing device 1200 . may perform the embodiments described above with reference to FIGS. 1 to 11 .

In addition, the method of providing game content may be performed individually or together by the server and the user terminal. The configuration of the server and the user terminal will be described in more detail below with reference to FIGS. 13 and 14 .

13 is a diagram for describing a detailed configuration of a server according to various embodiments of the present disclosure.

13 , the server 1300 according to some embodiments may include at least one processor 1310 , a communication unit 1330 , and a memory 1350 . However, not all of the components shown in FIG. 13 are essential components of the server 1300 . The server 1300 may be implemented by more components than the components shown in FIG. 13 , and the server 1300 may be implemented by fewer components than the components shown in FIG. 13 .

According to an embodiment of the present disclosure, the processor 1310 generally controls the overall operation of the server 1300 . For example, the processor 1310 may control the communication unit 1330 and the memory 1350 as a whole by executing a program stored in the memory 1350 . The processor 1310 may control the operation of the server 1300 in the present specification by controlling the communication unit 1330 and the memory 1350 .

According to an embodiment of the present disclosure, the processor 1310 may transmit a user-customized questionnaire to the user terminal 1400 through the communication unit 1330 . The processor 1310 may obtain the user's response to the user-customized questionnaire from the user terminal 1400 through the communication unit 1330 .

According to an embodiment of the present disclosure, since the operation of the processor 1310 may correspond to the operation of the processor 1210 of the game providing apparatus 1200 described with reference to FIG. 12 , a detailed description thereof will be omitted.

The communication unit 1330 may provide a query to the user terminal 1400 under the control of the processor 1310 and receive response information to the query. Also, according to an embodiment of the present disclosure, the communication unit 1330 may transmit/receive data to and from the user terminal 1400 , and data transmitted/received to/from the user terminal 1400 includes the user terminal 1400 or the user terminal 1400 . Control data for controlling the included program may be included.

According to an embodiment of the present disclosure, the communication unit 1330 transmits a user-customized survey to the user terminal 1400 under the control of the processor 1310 , and the user's response to the user-customized survey from the user terminal 1400 is performed. A response may be received.

The memory 1350 may store a program for processing and controlling the processor 1310 , and may store data input to or output from the server 1300 . According to an embodiment of the present disclosure, the memory 1350 may store a game log and user information. According to an embodiment of the present disclosure, the memory 1350 may store a questionnaire database. According to an embodiment of the present disclosure, the memory 1350 may store a questionnaire response.

According to an embodiment of the present disclosure, the processor 1310 may execute a method of providing game content using a program stored in the memory 1350 .

According to an embodiment of the present disclosure, the memory 1350 is a flash memory type, a hard disk type, a multimedia card micro type, and a card type memory (eg, SD or XD memory, etc.), RAM (Random Access Memory), SRAM (Static Random Access Memory), ROM (Read-Only Memory), EEPROM (Electrically Erasable Programmable Read-Only Memory), PROM (Programmable Read- Only memory), a magnetic memory, a magnetic disk, and an optical disk may include at least one type of storage medium. Also, according to an embodiment of the present disclosure, programs stored in the memory 1350 may be classified into a plurality of modules according to their functions.

In addition, according to an embodiment of the present disclosure, the method of providing game content may be performed separately by the server 1300 and the user terminal 1400 , or may be performed separately by the server 1300 and the user terminal 1400 . Also, it may be performed in the game providing device 1200 .

14 is a diagram for describing a detailed configuration of a user terminal according to various embodiments of the present disclosure.

14 , the user terminal 1400 according to some embodiments may include at least one processor 1410 , an output unit 1430 , a memory 1450 , a user input unit 1470 , and a communication unit 1490 . can However, not all of the components shown in FIG. 14 are essential components of the user terminal 1400 . The user terminal 1400 may be implemented by more components than the components shown in FIG. 14 , and the user terminal 1400 may be implemented by fewer components than the components shown in FIG. 14 .

According to an embodiment of the present disclosure, the processor 1410 generally controls the overall operation of the user terminal 1400 . For example, the processor 1410 may generally control the output unit 1430 , the memory 1450 , the user input unit 1470 , the communication unit 1490 , and the like by executing a program stored in the memory 1450 . The processor 1410 may control the operation of the user terminal 1400 in the present specification by controlling the output unit 1430 , the memory 1450 , the user input unit 1470 , the communication unit 1490 , and the like.

According to an embodiment of the present disclosure, the processor 1410 receives the user-customized questionnaire from the server 1300 through the communication unit 1490 , and through the user input unit 1470 , the user's response to the user-customized questionnaire It may be set to obtain a response and transmit the obtained user's response to the server 1300 through the communication unit communication unit 1490 . According to an embodiment of the present disclosure, the processor 1410 may be configured to receive, from the server 1300 , the game content customized to the user based on the user's response through the communication unit 1490 .

According to an embodiment of the present disclosure, since the operation of the processor 1410 may correspond to the operation of the processor 1210 of the game providing apparatus 1200 described with reference to FIG. 12 , a detailed description thereof will be omitted.

The output unit 1430 may display and output information processed by the user terminal 1400 . The output unit 1430 is a liquid crystal display, a thin film transistor-liquid crystal display, an organic light-emitting diode, a flexible display, a three-dimensional display ( 3D display) and electrophoretic display (electrophoretic display) may include at least one. When the output unit 1430 and the touch pad form a layer structure to form a touch screen, the output unit 1430 may be used as an input device in addition to the output device. In addition, the output unit 1430 may include an LED lamp, a vibration motor, a speaker, a flash, and the like, but is not limited thereto.

The output unit 1430 may output a game screen including graphic interfaces according to various embodiments of the present disclosure under the control of the processor 1410 . According to an embodiment of the present disclosure, the output unit 1430 may display an interface for displaying a user-customized questionnaire. Also, according to an embodiment of the present disclosure, the output unit 1430 may output a notification for game information as an image, video, sound, vibration, lamp, or the like.

The memory 1450 may store a program for processing and control of the processor 1410 , and may store data input to or output from the user terminal 1400 . According to an embodiment of the present disclosure, the memory 1450 may store information about a user account and game-related information.

According to an embodiment of the present disclosure, the processor 1410 may execute a method of providing game content using a program stored in the memory 1450 .

According to an embodiment of the present disclosure, the memory 1450 is a flash memory type, a hard disk type, a multimedia card micro type, or a card type memory (eg, SD or XD memory, etc.), RAM (Random Access Memory), SRAM (Static Random Access Memory), ROM (Read-Only Memory), EEPROM (Electrically Erasable Programmable Read-Only Memory), PROM (Programmable Read- Only memory), a magnetic memory, a magnetic disk, and an optical disk may include at least one type of storage medium. Also, according to an embodiment of the present disclosure, programs stored in the memory 1450 may be classified into a plurality of modules according to their functions.

According to an embodiment of the present disclosure, the user input unit 1470 may include various interfaces. For example, the user input unit 1470 may include a keypad, a dome switch, a voice input interface, a fingerprint input interface, and a touch input interface (contact capacitive type, pressure resistance film type, infrared sensing). method, surface ultrasonic conduction method, integral tension measurement method, piezo effect method, etc.), camera, jog wheel, jog switch, etc. can include various interfaces, and various sensors such as acceleration sensor, position sensor, temperature sensor, and light sensor can be included. It can also be linked with the user interface. However, the present invention is not limited thereto, and the user input unit 1470 may include a device supporting various inputs.

According to an embodiment of the present disclosure, the user input unit 1470 may obtain a user's response to a user-customized survey.

The communication unit 1490 may provide a query to the server 1300 under the control of the processor 1410 and receive response information to the query. Also, according to an embodiment of the present disclosure, the communication unit 1490 may transmit/receive data to and from the server 1300, and the data transmitted/received with the server 1300 includes the user terminal 1400 or the user terminal 1400. It may contain control data for controlling the program.

According to an embodiment of the present disclosure, the communication unit 1490 receives a user-customized survey from the server 1300 under the control of the processor 1410 , and sends the user's response to the user-customized survey to the server 1300 . can be transmitted

According to an embodiment of the present disclosure, the communication unit 1490 is a Bluetooth communication unit, a BLE (Bluetooth Low Energy) communication unit, a near field communication unit (Near Field Communication), a WLAN (Wi-Fi) communication unit, a Zigbee communication unit, an infrared (IrDA), It may include an infrared Data Association) communication unit, a Wi-Fi Direct (WFD) communication unit, an ultra wideband (UWB) communication unit, an Ant+ communication unit, and the like, but is not limited thereto.

Also, according to an embodiment of the present disclosure, the communication unit 1490 transmits/receives a radio signal to and from at least one of a base station, an external terminal, and a server on a mobile communication network. Here, the wireless signal may include various types of data according to transmission and reception of a voice call signal, a video call signal, or a text/multimedia message.

The device described above may be implemented as a hardware component, a software component, and/or a combination of the hardware component and the software component. For example, devices and components described in the embodiments may include, for example, a processor, a controller, an arithmetic logic unit (ALU), a digital signal processor, a microcomputer, a field programmable gate array (FPGA). , a programmable logic unit (PLU), microprocessor, or any other device capable of executing and responding to instructions, may be implemented using one or more general purpose or special purpose computers. The processing device may execute an operating system (OS) and one or more software applications running on the operating system. A processing device may also access, store, manipulate, process, and generate data in response to execution of the software. For convenience of understanding, although one processing device is sometimes described as being used, one of ordinary skill in the art will recognize that the processing device includes a plurality of processing elements and/or a plurality of types of processing elements. It can be seen that can include For example, the processing device may include a plurality of processors or one processor and one controller. Other processing configurations are also possible, such as parallel processors.

Software may comprise a computer program, code, instructions, or a combination of one or more thereof, which configures a processing device to operate as desired or is independently or collectively processed You can command the device. The software and/or data may be any kind of machine, component, physical device, virtual equipment, computer storage medium or apparatus, to be interpreted by or to provide instructions or data to the processing device. , or may be permanently or temporarily embody in a transmitted signal wave. The software may be distributed over networked computer systems and stored or executed in a distributed manner. Software and data may be stored in one or more computer-readable recording media.

The method according to the embodiment may be implemented in the form of program instructions that can be executed through various computer means and recorded in a computer-readable medium. The computer-readable medium may include program instructions, data files, data structures, etc. alone or in combination. The program instructions recorded on the medium may be specially designed and configured for the embodiment, or may be known and available to those skilled in the art of computer software. Examples of the computer-readable recording medium include magnetic media such as hard disks, floppy disks and magnetic tapes, optical media such as CD-ROMs and DVDs, and magnetic such as floppy disks. - includes magneto-optical media, and hardware devices specially configured to store and execute program instructions, such as ROM, RAM, flash memory, and the like. Examples of program instructions include not only machine language codes such as those generated by a compiler, but also high-level language codes that can be executed by a computer using an interpreter or the like. The hardware devices described above may be configured to operate as one or more software modules to perform the operations of the embodiments, and vice versa.

As described above, although the embodiments have been described with reference to the limited embodiments and drawings, various modifications and variations are possible from the above description by those skilled in the art. For example, the described techniques are performed in an order different from the described method, and/or the described components of the system, structure, apparatus, circuit, etc. are combined or combined in a different form than the described method, or other components Or substituted or substituted by equivalents may achieve an appropriate result.

Therefore, other implementations, other embodiments, and equivalents to the claims are also within the scope of the following claims.

Claims (26)

In the method of providing game content,
obtaining user activity information regarding game content experienced by the user by analyzing the stored game log;
generating a user-customized survey for the user based on the user activity information;
providing the user-customized survey to the user;
obtaining the user's response to the user-customized survey; and
based on the user's response, changing the game content to be customized to the user and providing the game content to the user;
A method of providing game content, including. According to claim 1, wherein the user activity information, the classification of the game content, the time the user experienced the game content, the number of times the user experienced the game content, and the game content of the user related to the game content A method of providing game content, including at least one of my activity details. The method of claim 1, wherein the generating of the user-customized survey comprises:
extracting a keyword related to the game content experienced by the user based on the user activity information;
obtaining, from a stored survey question database, a survey question template related to the keyword;
and generating a questionnaire of the user-customized questionnaire by combining the keyword and the obtained questionnaire template. The method of claim 1, wherein the generating of the user-customized survey comprises:
obtaining user information that is information about the user; and
generating the user-customized questionnaire based on the user activity information and the user information;
A method of providing game content, including. According to claim 1, wherein the step of providing the user-customized survey to the user comprises providing the user-customized survey in the game while the user is playing a game, providing game content How to. The method of claim 1, wherein the providing the user-customized questionnaire to the user comprises providing the user-customized questionnaire to the user within a predetermined time after the user experiences the game content. How to provide game content. The method of claim 1 , wherein the obtaining of the user's response comprises storing a questionnaire item of the user-customized questionnaire and the user's response. The method of claim 1 , wherein the change of the game content is not applied to users other than the user. The method of claim 1 , wherein the changing and providing the game content to the user comprises changing and providing at least one of a difficulty level, an appearance frequency, and a reward of the game content based on a response of the user. , how to provide game content. The method of claim 9 , wherein the difficulty level, frequency of appearance, and reward of the game content are adjusted within a predetermined range. According to claim 1,
The changing of the game content and providing the game content to the user includes providing a user-customized guide on the game content based on the user's response. A game providing device, the game providing device comprising:
user input unit;
output unit;
communication department;
a memory for storing game logs and instructions; and
at least one processor operatively connected to the user input unit, the output unit, the communication unit, and the memory and configured to execute the instructions;
The at least one processor executes the instructions,
Analyze the stored game log to obtain user activity information about the game content experienced by the user,
Based on the user activity information, generate a user-customized survey for the user,
providing the user-customized survey to the user through the output unit;
Obtaining the user's response to the user-customized survey through the user input unit,
Based on the user's response, the game providing device is configured to change the game content to the user and provide it to the user. The method of claim 12 , wherein the user activity information comprises: a classification of the game content, a time that the user experienced the game content, the number of times the user experienced the game content, and a game of the user related to the game content A game providing device comprising at least one of my activity history. 13. The method of claim 12,
The memory stores a questionnaire database,
The at least one processor executes the instructions,
extracting a keyword related to the game content experienced by the user based on the user activity information;
obtaining, from the stored survey question database, a survey question template related to the keyword;
The game providing apparatus is set to generate a questionnaire of the user-customized questionnaire by combining the keyword and the obtained questionnaire template. 13. The method of claim 12, wherein the at least one processor executes the instructions,
Obtaining user information, which is information about the user,
based on the user activity information and the user information, configured to generate the user-customized survey. 13. The method of claim 12, wherein the at least one processor executes the instructions,
while the user plays a game, the game providing device is configured to provide the user-customized survey within the game. 13. The method of claim 12, wherein the at least one processor executes the instructions,
and providing the user-customized questionnaire to the user within a predetermined time after the user experiences the game content. 13. The method of claim 12, wherein the at least one processor executes the instructions,
The game providing device, which is set to store the questionnaire questions of the user-customized survey and the user's responses in the memory. The apparatus of claim 12 , wherein the change of the game content is not applied to users other than the user. 13. The method of claim 12, wherein the at least one processor executes the instructions,
The game providing apparatus is configured to change and provide at least one of a difficulty level, an appearance frequency, and a reward of the game content based on the user's response. The game providing apparatus according to claim 20, wherein the difficulty level, appearance frequency, and reward of the game content are adjusted within a predetermined range. 13. The method of claim 12, wherein the at least one processor executes the instructions,
The game providing device is set to provide a user-customized guide on the game content based on the user's response. A server for providing game content, the server comprising:
communication department;
a memory for storing game logs and instructions; and
at least one processor operatively connected to the communication unit and the memory and configured to execute the instructions;
The at least one processor executes the instructions,
Analyze the stored game log to obtain user activity information about the game content experienced by the user,
Based on the user activity information, generate a user-customized survey for the user,
Transmitting the user-customized survey to the user terminal of the user through the communication unit,
Obtaining the user's response to the user-customized questionnaire from the user's user terminal through the communication unit,
Based on the user's response, the server is configured to change the game content to a user-customized and provide it to the user. In the user terminal using the game content, the user terminal,
user input unit;
output unit;
communication department;
a memory for storing instructions; and
at least one processor operatively connected to the user input unit, the output unit, the communication unit, and the memory and configured to execute the instructions;
The at least one processor executes the instructions,
Receive a user-customized survey from the server through the communication unit,
Obtaining a user's response to the user-customized survey through the user input unit,
Transmitting the obtained user's response to the server through the communication unit,
is set to receive, from the server through the communication unit, game content customized to the user based on the user's response,
The user-customized survey is generated based on user activity information about the game content experienced by the user,
The user activity information, which is obtained by analyzing the game log stored in the server, the user terminal. obtaining user activity information regarding game content experienced by the user by analyzing the stored game log;
generating a user-customized survey for the user based on the user activity information;
providing the user-customized survey to the user;
obtaining the user's response to the user-customized survey; and
based on the user's response, changing the game content to be customized to the user and providing the game content to the user;
A computer program stored in a medium in order to execute a method for providing game content, including a method in combination with hardware. obtaining user activity information regarding game content experienced by the user by analyzing the stored game log;
generating a user-customized survey for the user based on the user activity information;
providing the user-customized survey to the user;
obtaining the user's response to the user-customized survey; and
based on the user's response, changing the game content to be customized to the user and providing the game content to the user;
A computer-readable recording medium containing a program for executing a method for providing game content on a computer, including a.

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