KR20220007265A - Server for providing marketing information to user terminal using device-to-device communication - Google Patents

Abstract

The present invention relates to a server for providing marketing information to a user terminal using device-to-device communication. An embodiment of the present invention provides a server for providing marketing information to a user terminal using device-to-device communication, comprising: a control module for generating first marketing information; and a communication module for transmitting the first marketing information to a first user terminal and at least one second user terminal. The first user terminal transmits a plurality of beacon signals to the at least one second user terminal, receives response signals corresponding to the beacon signals from the at least one second user terminal, generates second marketing information based on the response signals and the first marketing information, and transmits the second marketing information to the at least one second user terminal.

Description

A server that provides marketing information using inter-terminal communication to user terminals

The present invention relates to a server that provides marketing information using inter-terminal communication to a user terminal.

The spread of mobile terminals represented by smartphones is expanding, and accordingly, using a smartphone to search for information on the Internet, watch a movie, make a payment, and do shopping is becoming a very natural daily life.

There is mileage marketing that promotes sales growth by accumulating mileage points to users according to product purchase performance. However, if you do not purchase the actual product, you cannot earn mileage points, and it is difficult to attract users' attention if the usefulness of the mileage points is poor.

Meanwhile, a service technology for coupon marketing in which a server provides discount information (coupon content) to a mobile terminal is known online. For example, Korean Patent Laid-Open Publication No. 10-2011-0023716 provides content information related to a specific store within a preset distance from the mobile communication terminal to the mobile communication terminal by calculating the distance between the mobile communication terminal and a store.

Korean Patent No. 10-1341751 discloses that an application of a mobile terminal automatically receives and stores coupon content in advance, displays the coupon content on a map by referring to the location of the stored coupon content, and adjusts the distance gauge by flicking Shows the coupon contents within the range of the current location.

According to the prior art, since discount information is provided based on the location of a user equipped with a mobile terminal, the advertisement effect is limited and it is difficult to lead to an actual purchase. This not only provided discount information unilaterally regardless of the needs or interests of consumers in the field, but most consumers who normally walk around the store see the products sold at the site and ultimately decide on the purchase of the product. Failure to meet the requirements may be the main cause.

Korean Patent Publication No. 10-2011-0023716 Korean Patent No. 10-1341751

An embodiment of the present invention aims to provide a server that provides marketing information using terminal-to-terminal communication to a user terminal.

The technical problems to be achieved in the present invention are not limited to the technical problems mentioned above, and other technical problems not mentioned will be clearly understood by those of ordinary skill in the art to which the present invention belongs from the description below. will be able

An embodiment of the present invention provides a server for providing marketing information using terminal-to-terminal communication to a user terminal, comprising: a control module for generating first marketing information; and a communication module for transmitting the first marketing information to a first user terminal and at least one second user terminal; It is suggested to include

The first user terminal transmits a plurality of beacon signals to the at least one second user terminal, and receives a response signal corresponding to the plurality of beacon signals from the at least one second user terminal, and the response signal The second marketing information may be generated based on the first marketing information, and the second marketing information may be transmitted to the at least one second user terminal.

Each of the plurality of beacon signals may include information indicating an identifier (ID) for identifying a store providing a product or service service.

The present invention proposes a server that provides marketing information using such inter-terminal communication to a user terminal.

An embodiment of the present invention may provide a server that provides marketing information using enhanced (enhanced) inter-terminal communication to a user terminal.

The effects obtainable in the present invention are not limited to the above-mentioned effects, and other effects not mentioned may be clearly understood by those of ordinary skill in the art to which the present invention belongs from the following description. will be.

Other aspects, features and benefits as set forth above of certain preferred embodiments of the invention will become more apparent from the following description taken in conjunction with the accompanying drawings.
1 is a block diagram illustrating a system and a network according to an embodiment of the present invention.
2 is a flowchart illustrating a method according to an embodiment of the present invention.
3 is a block diagram illustrating a server according to an embodiment of the present invention.
4 is a diagram illustrating a system and a network according to an embodiment of the present invention.
5 is a diagram illustrating a system and a network according to an embodiment of the present invention.
It should be noted that throughout the drawings, like reference numerals are used to denote the same or similar elements, features, and structures.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings.

In describing the embodiments, descriptions of technical contents that are well known in the technical field to which the present invention pertains and are not directly related to the present invention will be omitted. This is to more clearly convey the gist of the present invention without obscuring the gist of the present invention by omitting unnecessary description.

For the same reason, some components are exaggerated, omitted, or schematically illustrated in the accompanying drawings. In addition, the size of each component does not fully reflect the actual size. In each figure, the same or corresponding elements are assigned the same reference numerals.

Advantages and features of the present invention, and a method for achieving them will become apparent with reference to the embodiments described below in detail in conjunction with the accompanying drawings. However, the present invention is not limited to the embodiments disclosed below, but may be implemented in various different forms, and only these embodiments allow the disclosure of the present invention to be complete, and common knowledge in the technical field to which the present invention belongs It is provided to fully inform the possessor of the scope of the invention, and the present invention is only defined by the scope of the claims. Like reference numerals refer to like elements throughout.

At this time, it will be understood that each block of the flowchart diagrams and combinations of the flowchart diagrams may be performed by computer program instructions. These computer program instructions may be embodied in a processor of a general purpose computer, special purpose computer, or other programmable data processing equipment, such that the instructions performed by the processor of the computer or other programmable data processing equipment are not described in the flowchart block(s). It creates a means to perform functions. These computer program instructions may also be stored in a computer-usable or computer-readable memory which may direct a computer or other programmable data processing equipment to implement a function in a particular manner, and thus the computer-usable or computer-readable memory. It is also possible that the instructions stored in the flow chart block(s) produce an article of manufacture containing instruction means for performing the function described in the flowchart block(s). The computer program instructions may also be mounted on a computer or other programmable data processing equipment, such that a series of operational steps are performed on the computer or other programmable data processing equipment to create a computer-executed process to create a computer or other programmable data processing equipment. It is also possible that instructions for performing the processing equipment provide steps for performing the functions described in the flowchart block(s).

Additionally, each block may represent a module, segment, or portion of code that includes one or more executable instructions for executing specified logical function(s). It should also be noted that in some alternative implementations it is also possible for the functions recited in blocks to occur out of order. For example, two blocks shown one after another may be performed substantially simultaneously, or the blocks may sometimes be performed in the reverse order according to a corresponding function.

In this case, the term '~ unit' used in this embodiment means software or hardware components such as field-programmable gate array (FPGA) or ASIC (Application Specific Integrated Circuit), and '~ unit' refers to what role carry out the However, '-part' is not limited to software or hardware. '~unit' may be configured to reside on an addressable storage medium or may be configured to refresh one or more processors. Thus, as an example, '~' refers to components such as software components, object-oriented software components, class components, and task components, and processes, functions, properties, and procedures. , subroutines, segments of program code, drivers, firmware, microcode, circuitry, data, databases, data structures, tables, arrays, and variables. The functions provided in the components and '~ units' may be combined into a smaller number of components and '~ units' or further separated into additional components and '~ units'. In addition, components and '~ units' may be implemented to play one or more CPUs in a device or secure multimedia card.

In describing embodiments of the present invention in detail, an example of a specific system will be mainly targeted, but the main subject matter to be claimed in the present specification is to extend the scope disclosed herein to other communication systems and services having a similar technical background. It can be applied within a range that does not deviate significantly, and this will be possible at the discretion of a person with technical knowledge skilled in the art.

1 is a block diagram illustrating a system and a network according to an embodiment of the present invention.

The terminal 120 according to an embodiment of the present invention may output image information related to the first marketing information and/or the second marketing information that may be acquired or generated based on IoT technology and/or ICT technology.

Here, IoT may represent the Internet of Things.

The Internet of Things (IoT) can mean a next-generation technology in which all things in the world are 'connected' through a network and communicate with each other. The fourth industrial revolution is to obtain big data through the Internet of Things, store it in the cloud, and analyze and utilize it with artificial intelligence. The Internet of Things (IoT) can become intelligent and create a smart world such as smart cars, smart homes, and smart cities.

For example, in a world where the Internet is connected to all fields such as fully autonomous cars, smart homes, smart buildings, and health care services, the Internet may become like air, but there may be no need for a separate Internet. In order for the Internet of Things to be possible, it is not enough to have the Internet alone. Various basic technologies such as sensor and network technology, big data, cloud computing, artificial intelligence, and 3D printing must work together. In particular, the 4th industrial revolution shows the flow of big data obtained through the Internet of Things, stored in the cloud, and analyzed and utilized with artificial intelligence.

ICT can also represent Information and Communication Technology.

ICT (Information & Communication Technology) is a compound word of information technology (IT) and communication technology (CT). Any method of collecting, producing, processing, preserving, transmitting, or utilizing information. The change in the ICT paradigm can be understood from the perspective of deepening interdependence between each sector in the content (C)-platform (P)-network (N)-device (D) value chain.

In general, the C-PN-T (terminal) value chain has been used a lot to describe the broadcasting platform, but considering the devices that actually correspond to computers, such as smartphones and tablets, the expression CPND may be more useful to describe ICT. . Looking at the contents (C) section, it is necessary to recall that the distinction between photos, books, music, and videos is no longer meaningless on the Internet. All these types of content are digitalized and provided to users by platform providers, and content holders provide content by partnering with platform providers such as Google, Apple, and Amazon, or by forming their own platform. The platform sector can play an important role in the C-P-N-D value chain.

On the Internet, content may be accumulated, processed, stored, and provided by software. This means that ICT companies with software technology will take the lead. In particular, cloud service providers with software technology and cloud infrastructure are emerging as representative platform providers. In the process, the status of traditional network transport service providers may be relatively weakened. On the other hand, companies with original content will be able to establish an equal relationship with the platform provider. The network in the digital convergence era is the IP network, that is, the Internet. In traditional networks such as circuit-type telephone networks, network owners themselves provide intelligent services such as user identification, but in the case of the Internet, various service providers such as Akamai provide various network functions such as efficient traffic transmission and security through server clusters. offered in a competitive market.

In the sense that such an intelligent network service provider is also a kind of platform provider, it is actually difficult to distinguish between a platform and a network. It is also important that operators with communication networks directly provide platform services. The device sector is always connected to the Internet, and the software program inside the device with a universal operating system such as iOS is connected to the platform to complete the service. Apple is a representative example of both a platform provider and a device provider. Considering the partnership between Google and Android phone manufacturers, it can be seen that the relationship between the platform sector and the device sector is closer and more interdependent than in the past. The alliance between the content sector and the platform sector, the linkage between the device sector and the platform, and the blurring of the boundary between the platform sector and the network sector can all mean deepening the interdependence of each C-P-N-D sector.

2 is a flowchart illustrating a method according to an embodiment of the present invention.

2 , the method according to an embodiment of the present invention performs a first step (S210), a second step (S220), a third step (S230), and/or a second step Step 4 may be performed (S240).

As an example, the first step ( S210 ) may be characterized in that the server 110 transmits the first marketing information to the first user terminal 120 .

At this time, the first user terminal 120 is a device capable of one-way or two-way wireless communication as well as D2D communication, and as a one-way wireless communication device, for example, a beacon 100 and NFC and Bluetooth low energy (BLE), etc. are used. can

For example, in the second step (S220), the first user terminal 120 broadcasts a plurality of beacon signals for neighboring terminal discovery to a plurality of second terminals 130 and 140. can

For example, the third step ( S230 ) may be characterized in that the plurality of second terminals 130 and 140 transmit a response signal corresponding to the beacon signal to the first user terminal 120 .

For example, in the fourth step ( S240 ), the first user terminal 120 generates second marketing information based on the response signal and/or the first marketing information and transmits it to the plurality of second terminals 130 and 140 . It can be characterized as

The method according to an embodiment of the present invention may include only a part of S210 to S240, and according to another example, the order of S210 to S240 may be changed.

In addition, referring to the method of FIG. 2 again, the first user terminal of the present invention transmits a plurality of beacon signals to the at least one second user terminal, and transmits a response signal corresponding to the plurality of beacon signals to the at least one Receiving from one second user terminal, generating second marketing information based on the response signal and the first marketing information, and transmitting the second marketing information to the at least one second user terminal can

As an embodiment of the present invention, when the server 110 passes in front of a specific store where a beacon is installed, when information detected by the beacon is transmitted through the customer terminal, various promotion information and coupon information conducted by the store are stored in the DB. When receiving according to the customer ID and transmitting it to the terminal 120 in real time, the store terminal may transmit the shopping information corresponding to the customer ID to the terminal 120 through the short-distance wireless communication device capable of two-way communication.

As another embodiment of the present invention, when passing in front of a specific store in which the short-range wireless communication device is installed, the terminal 120 transmits information sensed by the short-range wireless communication device to the server 110, and the terminal 120 transmits the information to the corresponding store. It operates like a dedicated app of , and stores other than the corresponding store can also be uploaded by dividing it into multiple sub-screens. At this time, the preferred store corresponding to the customer ID of the terminal 120 is uploaded.

In addition, the terminal 120 may be connected to the server 110 to divide and upload n sub-screens corresponding to the distance, taste, gender, age, and time zone corresponding to the customer ID, and each sub-screen is the first A store, a second store, a third store, etc. are bound to each other's brand stores, and the related stores bound to each other are displayed on a plurality of sub screens.

The present invention provides a parking space service, etc. so that the driver can use the integrated platform system using the short-range wireless communication device according to the present invention from the parking lot, and allows the parking location to be confirmed.

3 is a block diagram illustrating a server according to an embodiment of the present invention.

Referring to FIG. 3 , the server 110 of the present invention may include a control module 310 , a communication module 320 , an input module 330 , and/or an output module 340 .

The control module 310 may directly/indirectly control the server 110 of the present invention and/or the terminal 120 of the present invention to implement an operation/step/process according to an embodiment of the present invention. In addition, the control module 310 may include at least one processor, and the processor may include at least one central processing unit (CPU) and/or at least one graphics processing device (GPU).

The communication module 320 may transmit/receive various data, signals, and information to and from the server 110 of the present invention and/or the terminal 120 of the present invention. In addition, the communication module 320 may include a wireless communication module (eg, a cellular communication module, a short-range wireless communication module, or a global navigation satellite system (GNSS) communication module) or a wired communication module (eg, a local area network (LAN) communication module; or a power line communication module). In addition, the communication module 320 is a first network (eg, a short-range communication network such as Bluetooth, WiFi direct, or IrDA (infrared data association)) or a second network (eg, a cellular network, the Internet, or a computer network (eg, LAN or It can communicate with an external electronic device through a telecommunication network such as WAN). These various types of communication modules may be integrated into one component (eg, a single chip) or may be implemented as a plurality of components (eg, multiple chips) separate from each other.

The input module 330 transmits commands or data to be used in the server 110 of the present invention and/or components of the terminal 120 of the present invention (eg, the control module 310, etc.) to the server 110 of the present invention and / Or it may be received from the outside of the terminal 120 of the present invention (eg, a user (eg, a first user, a second user, etc.), the administrator of the server 110 of the present invention, etc.). In addition, the input module 330 may include a touch recognition capable display, a touch pad, a button type recognition module, a voice recognition sensor, a microphone, a mouse, or a keyboard installed in the server 110 and/or the terminal 120 of the present invention. can Here, the touch recognition capable display, touch pad, and button type recognition module may recognize a touch through the user's body (eg, finger) through a pressure-sensitive and/or capacitive method.

The output module 340 is a signal (eg, voice signal) generated by the control module 310 of the server 110 of the present invention and/or the terminal 120 of the present invention or obtained through the communication module 320, A module that displays information, data, images, and/or various objects. For example, the output module 340 may include a display, a screen, a displaying unit, a speaker and/or a light emitting device (eg, an LED lamp).

In addition, the server 110 of the present invention and/or the terminal 120 of the present invention may further include a storage module, and the server 110 of the present invention and/or the terminal 120 of the present invention It stores data such as basic program, application program, and setting information for operation. In addition, the storage module is a flash memory type (Flash Memory Type), a hard disk type (Hard Disk Type), a multimedia card micro type (Multimedia Card Micro Type), a card type memory (eg, SD or XD memory, etc.), Magnetic Memory, Magnetic Disk, Optical Disk, Random Access Memory (RAM), Static Random Access Memory (SRAM), Read-Only Memory, ROM, Programmable Read-Only Memory (PROM), Electrically Erasable Programmable Read (EEPROM) -Only Memory) may include at least one storage medium.

In addition, the storage module may include personal information of the first user who uses the server 110 of the present invention and/or the terminal 120 of the present invention. Here, the personal information may include a name, ID (identifier), password, resident registration number, street name address, phone number, mobile phone number, and/or e-mail address. Also, the first control module 310 may perform various operations using various programs, contents, data, etc. stored in the storage module.

The server 110 of the present invention may select or determine information used in the system 100 according to an embodiment of the present invention and the method of FIG. 2 based on the artificial intelligence network. In addition, the server 110 of the present invention may include a machine learning module (not shown), and the machine learning module (not shown) uses machine learning for big data stored in a database. Information used in the system 100 according to an embodiment of the present invention and the method of FIG. 3 may be selected or determined. In addition, the machine learning module uses the big data stored in the database of the server 110 of the present invention as an input variable to learn the artificial intelligence network, specifically, using a deep learning technique, which is a field of machine learning. Learning is performed so that an accurate correlation can be derived.

In addition, the machine learning module may calculate the weight of a plurality of inputs in the function through deep learning through learning. In addition, various models such as RNN (Recurrent Neural Network), DNN (Deep Neural Network), and DRNN (Dynamic Recurrent Neural Network) may be used as an AI network model used for such learning. Through this, the machine learning module may determine or set information used in the system 100 and the method of FIG. 3 according to an embodiment of the present invention.

An embodiment of the present invention provides a system for providing first marketing information and/or second marketing information, comprising: (a) a terminal including an input module; and a communication module for transmitting and receiving image information and text information with the terminal, an output module, and a control module for controlling the communication module and the output module, based on Internet of Things (IoT) technology and Information and Communication Technology (ICT) (b) a server comprising; including, wherein the image information and the text information are determined by the control module based on the first information obtained from the terminal and relate to the first marketing information and/or the second marketing information. suggest

4 and 5 are diagrams illustrating a system and a network according to an embodiment of the present invention.

4 and 5 , the system of the present invention includes a server 110 , a first user terminal 120 , a second user terminal 130 , a third user terminal 140 , and an external server 150 (eg, ; cloud server) may be further included.

Referring to FIG. 5 , the first user terminal 120 , the second user terminal 130 , and the third user terminal 140 of the present invention may communicate with each other, which is a device-to-device communication (D2D). -to-device) technology.

The first user terminal 120 of the present invention may transmit a plurality of beacon signals to the at least one second user terminal 130 , 140 . In addition, the first user terminal 120 receives a response signal corresponding to the plurality of beacon signals from the at least one second user terminal 130 , 140 , and a second response signal based on the first marketing information. You can create marketing information. Also, the first user terminal 120 may transmit the second marketing information to the at least one second user terminal 130 , 140 . Here, each of the plurality of beacon signals may include information indicating an identifier (ID) for identifying a store providing a product or service service.

In addition, the communication between terminals of FIG. 5 may be performed through a link (transmission path) defined in 3GPP for direct communication (D2D communication) between terminals in 3GPP, and existing LTE (series) to enable direct communication between two LTE terminals It is a communication method made by modifying the standard and can be applied to public safety communication standards.

The embodiments of the present invention disclosed in the present specification and drawings are merely provided for specific examples in order to easily explain the technical contents of the present invention and help the understanding of the present invention, and are not intended to limit the scope of the present invention. That is, it will be apparent to those of ordinary skill in the art to which the present invention pertains that other modifications can be implemented based on the technical idea of the present invention. In addition, each of the above embodiments may be operated in combination with each other as needed. For example, all embodiments of the present invention may be implemented by the system 100 , the server 110 , and/or the terminal 120 of the present invention in parts in combination with each other.

In addition, the method of controlling the system 100, the server 110, and/or the terminal 120 of the present invention may be implemented in the form of a program command that can be executed through various computer means and recorded in a computer-readable medium. have.

As such, various embodiments of the present invention may be embodied as computer readable code on a computer readable recording medium in a particular aspect. A computer readable recording medium is any data storage device capable of storing data that can be read by a computer system. Examples of computer readable recording media include read only memory (ROM), random access memory (RAM), and compact disk-read only memory (CD-ROM). ), magnetic tapes, floppy disks, optical data storage devices, and carrier waves (such as data transmission over the Internet). The computer readable recording medium may also be distributed over network coupled computer systems, so that the computer readable code is stored and executed in a distributed fashion. In addition, functional programs, codes, and code segments for achieving various embodiments of the present invention may be easily interpreted by programmers skilled in the field to which the present invention is applied.

In addition, it will be appreciated that the apparatus and method according to various embodiments of the present invention can be realized in the form of hardware, software, or a combination of hardware and software. Such software may include, for example, a volatile or non-volatile storage device, such as a ROM, or a memory, such as, for example, RAM, a memory chip, device or integrated circuit, whether erasable or rewritable, or For example, the storage medium may be stored in an optically or magnetically recordable storage medium such as a compact disk (CD), a DVD, a magnetic disk, or a magnetic tape, and a machine (eg, computer) readable storage medium. The method according to various embodiments of the present invention may be implemented by a computer or a mobile terminal including a control unit (control module 111, 221) and a memory, and such memory may execute instructions for implementing embodiments of the present invention. It will be appreciated that it is an example of a machine-readable storage medium suitable for storing a program or programs including the program.

Accordingly, the present invention includes a program including code for implementing the apparatus or method described in the claims of the present specification, and a machine (computer, etc.) readable storage medium storing the program. Also, such a program may be transmitted electronically through any medium such as a communication signal transmitted through a wired or wireless connection, and the present invention suitably includes the equivalent thereof.

The embodiments of the present invention disclosed in the present specification and drawings are merely provided for specific examples to easily explain the technical content of the present invention and help the understanding of the present invention, and are not intended to limit the scope of the present invention. In addition, the above-described embodiments according to the present invention are merely exemplary, and it will be understood by those skilled in the art that various modifications and equivalent ranges of embodiments are possible therefrom. Accordingly, the true technical protection scope of the present invention should be defined by the following claims.

Claims (1)

In the server for providing marketing information using terminal-to-terminal communication to a user terminal,
a control module for generating first marketing information; and
a communication module for transmitting the first marketing information to a first user terminal and at least one second user terminal; including,
The first user terminal,
Transmitting a plurality of beacon signals to the at least one second user terminal,
Receiving a response signal corresponding to the plurality of beacon signals from the at least one second user terminal,
generating second marketing information based on the response signal and the first marketing information;
It characterized in that the second marketing information is delivered to the at least one second user terminal,
Each of the plurality of beacon signals includes information indicating an identifier (ID) for identifying a store providing a product or service service,
A server that provides marketing information using terminal-to-device communication to a user terminal.

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