KR20240000282A - method for providing comparative analysis services by industry and a server therefor - Google Patents

Abstract

The present invention relates to a method and server for providing comparative analysis services by industry.
One embodiment of the present invention is a method of providing comparative analysis information about a plurality of companies in the same industry, receiving personal information of a user input through a smartphone, and relating the plurality of companies to the user's personal information. extracting image information, controlling the image information to be displayed on the smartphone, receiving a signal corresponding to the user's selection through the smartphone, and providing information to a plurality of companies in the same industry based on the selection. We propose a method of generating comparative analysis information and controlling it to be displayed through the smartphone.

Description

Method for providing comparative analysis services by industry and a server therefor {method for providing comparative analysis services by industry and a server therefor}

The present invention is a technology related to a marketing platform.

Additionally, the present invention relates to a method and server for providing comparative analysis services by industry.

Existing CPA marketing platforms promote companies rather than actual customers through promotions containing phrases such as ‘advertising, profitability’ rather than considering visitors (consumers, i.e. targets with a clear purpose of purchasing and receiving products & services). It was a platform for agency marketers who were responsible for part of the process.

There was a need for improvement in this regard, and we would like to propose an answer to this in the present invention.

The purpose of an embodiment of the present invention is to provide a method and a server for providing comparative analysis services by industry.

The technical problems to be achieved in the present invention are not limited to the technical problems mentioned above, and other technical problems not mentioned will be clearly understood by those skilled in the art from the description below. You will be able to.

The present invention proposes a method and server for providing comparative analysis services by industry.

In addition, one embodiment of the present invention is a method of providing comparative analysis information for a plurality of companies in the same industry, receiving first information input through a smartphone, and providing information related to a plurality of companies in the first information. Extract analysis information, control the analysis information to be displayed on the smartphone, receive a signal corresponding to the selection of the user of the smartphone through the smartphone, and receive a signal corresponding to the selection of the user of the smartphone based on the selection. We propose a system that generates comparative analysis information about companies and controls it to be displayed through the smartphone.

In addition, an embodiment of the present invention provides a system for providing comparative analysis information for a plurality of companies in the same industry, comprising: (a) a terminal including an input module; and a communication module that transmits and receives image information and text information to and from the terminal, an output module, and a control module that controls the communication module and the output module and is based on IoT (Internet of Things) technology and ICT (Information and Communication Technology). (b) a server containing; A system comprising: wherein the image information and the text information are determined by the control module based on first information obtained from the terminal and relate to comparative analysis information for a plurality of companies within the same industry. proposes.

One embodiment of the present invention can provide a method and server for providing an enhanced comparative analysis service by industry.

The platform of the present invention promotes products and service items to customers (companies) through identity verification on an internal platform with proven security and stability, rather than through other CPA marketing platforms or externally. Visitors who fill out the database for consultation requests, etc. can use it without fear of personal information being leaked.

The effects that can be obtained from the present invention are not limited to the effects mentioned above, and other effects not mentioned can be clearly understood by those skilled in the art from the description below. will be.

The above-described and other aspects, features and benefits of certain preferred embodiments of the present invention will become more apparent from the following description taken in conjunction with the accompanying drawings.
1A and 1B are diagrams showing an embodiment of the terminal of the present invention outputting information.
Figure 2 is a diagram showing a system according to an embodiment of the present invention.
Figure 3 is a flowchart showing a method according to an embodiment of the present invention.
Figures 4a and 4b are diagrams showing another embodiment in which the terminal of the present invention outputs information.
It should be noted that throughout the drawings, like reference numerals are used to illustrate identical or similar elements, features and structures.

Hereinafter, embodiments of the present invention will be described in detail with reference to the attached drawings.

In describing the embodiments, descriptions of technical content that is well known in the technical field to which the present invention belongs and that are not directly related to the present invention will be omitted. This is to convey the gist of the present invention more clearly without obscuring it by omitting unnecessary explanation.

For the same reason, some components are exaggerated, omitted, or schematically shown in the accompanying drawings. Additionally, the size of each component does not entirely reflect its actual size. In each drawing, identical or corresponding components are assigned the same reference numbers.

The advantages and features of the present invention and methods for achieving them will become clear by referring to the embodiments described in detail below along with the accompanying drawings. However, the present invention is not limited to the embodiments disclosed below and may be implemented in various different forms. The present embodiments are merely provided to ensure that the disclosure of the present invention is complete and to provide common knowledge in the technical field to which the present invention pertains. It is provided to fully inform those who have the scope of the invention, and the present invention is only defined by the scope of the claims. Like reference numerals refer to like elements throughout the specification.

At this time, it will be understood that each block of the processing flow diagrams and combinations of the flow diagram diagrams can be performed by computer program instructions. These computer program instructions can be mounted on a processor of a general-purpose computer, special-purpose computer, or other programmable data processing equipment, so that the instructions performed through the processor of the computer or other programmable data processing equipment are described in the flow chart block(s). It creates the means to perform functions. These computer program instructions may also be stored in computer-usable or computer-readable memory that can be directed to a computer or other programmable data processing equipment to implement a function in a particular manner, so that the computer-usable or computer-readable memory It is also possible to produce manufactured items containing instruction means that perform the functions described in the flowchart block(s). Computer program instructions can also be mounted on a computer or other programmable data processing equipment, so that a series of operational steps are performed on the computer or other programmable data processing equipment to create a process that is executed by the computer, thereby generating a process that is executed by the computer or other programmable data processing equipment. Instructions that perform processing equipment may also provide steps for executing the functions described in the flow diagram block(s).

Additionally, each block may represent a module, segment, or portion of code that includes one or more executable instructions for executing specified logical function(s). Additionally, it should be noted that in some alternative execution examples it is possible for the functions mentioned in the blocks to occur out of order. For example, it is possible for two blocks shown in succession to be performed substantially at the same time, or it is possible for the blocks to be performed in reverse order depending on the corresponding function.

At this time, the term '~unit' used in this embodiment refers to software or hardware components such as FPGA (field-programmable gate array) or ASIC (Application Specific Integrated Circuit), and '~unit' refers to what role perform them. However, '~part' is not limited to software or hardware. The '~ part' may be configured to reside in an addressable storage medium and may be configured to reproduce on one or more processors. Therefore, as an example, '~ part' refers to components such as software components, object-oriented software components, class components, and task components, processes, functions, properties, and procedures. , subroutines, segments of program code, drivers, firmware, microcode, circuitry, data, databases, data structures, tables, arrays, and variables. The functions provided within the components and 'parts' may be combined into a smaller number of components and 'parts' or may be further separated into additional components and 'parts'. Additionally, components and 'parts' may be implemented to regenerate one or more CPUs within a device or a secure multimedia card.

In describing the embodiments of the present invention in detail, the main focus will be on the example of a specific system, but the main point claimed in this specification is that the scope disclosed in this specification is applicable to other communication systems and services with similar technical background. It can be applied within a range that does not deviate significantly, and this can be done at the discretion of a person with skilled technical knowledge in the relevant technical field.

1A and 1B are diagrams showing an embodiment of the terminal of the present invention outputting information.

Referring to FIGS. 1A and 1B , for example, the terminal 120 according to an embodiment of the present invention may output image information regarding comparative analysis information for a plurality of companies within the same industry.

The platform of the present invention can provide a service that allows consumers to directly compare by company by segmenting non-commerce industries into categories to enable comparison by various industries/companies in one place.

The terminal 120 according to an embodiment of the present invention may output image information regarding comparative analysis information about a plurality of companies in the same industry that can be acquired or generated based on IoT technology and/or ICT technology.

In addition, it provides a simplification function by separating DB application status/duplicate DB status, etc. so that customers can immediately check and proceed with consultation without any additional work. It also allows the advertising effect according to actual conversion (membership registration, consultation request, etc.) to be immediately checked. It can help establish KPIs (key performance indicators).

In addition, in order to minimize the hassle of 'content comparison and analysis' for consumers who visit the platform and use the service, they can immediately check customized industry and company (product & service) information based on big data-based criteria such as age/anxiety/interests. A results page can be displayed.

User activity information is collected through session and hit analysis for each page from the moment a platform visitor first visits the platform. Based on the information collected when signing up to use the platform, information desired by the visitor can be constructed to be exposed on the page.

The platform of the present invention is a system in which consumers interested in the field directly visit the platform, sign up as members, and use it continuously, so there is a strong possibility of securing a customer database with a high probability of purchasing products (services).

From the consumer's perspective, consumers' trust and residence time can be improved through information-delivery content that naturally contains the products and services and special advantages of companies whose commercial value has been proven.

Here, IoT can refer to the Internet of Things.

IoT (Internet of Things) can refer to the next generation technology in which all objects in the world are ‘connected’ through a network and communicate with each other. The 4th Industrial Revolution is about obtaining big data through the Internet of Things, storing it in the cloud, and analyzing and utilizing it with artificial intelligence. The Internet of Things can become intelligent and create a smart world such as smart cars, smart homes, and smart cities.

For example, in a world where the Internet is connected to all fields such as fully autonomous cars, smart homes, smart buildings, and healthcare services, the Internet may become like air, and there may be no need for a separate Internet. In order for the Internet of Things to be possible, the Internet is not enough. A variety of basic technologies such as sensors, network technology, big data, cloud computing, artificial intelligence, and 3D printing must come together. In particular, the 4th Industrial Revolution shows the flow of obtaining big data through the Internet of Things, storing it in the cloud, and analyzing and utilizing it with artificial intelligence.

ICT can also stand for Information and Communication Technology.

ICT (Information & Communication Technology) is a compound word of Information Technology (IT) and Communication Technology (CT), which refers to the hardware of information devices and the software technologies needed to operate and manage information using these technologies. It refers to all methods of collecting, producing, processing, preserving, transmitting, and utilizing information. Changes in the ICT paradigm can be understood from the perspective of deepening interdependence between each sector in the content (C)-platform (P)-network (N)-device (D) value chain.

In general, the C-PN-T (terminal) value chain has been used a lot to explain broadcasting platforms, but considering devices that are actually computers, such as smartphones and tablets, the expression C-P-N-D may be more useful in explaining ICT. . Looking at the content (C) sector, it is necessary to remember that on the Internet, the distinction between photos, books, music, videos, etc. is no longer meaningful. All these types of content are digitized and provided to users by platform providers, and content holders provide content by partnering with platform providers such as Google, Apple, and Amazon or by directly forming a platform. The platform sector can play an important role in the C-P-N-D value chain.

On the Internet, content can be accumulated, processed, stored, and provided by software. This means that ICT companies with software technology are taking the lead. In particular, cloud service providers with software technology and cloud infrastructure are emerging as representative platform providers. In the process, the status of traditional network transmission service providers is likely to be relatively weakened. On the other hand, companies that own original content will be able to establish an equal relationship with platform providers. The network in the digital convergence era is the IP network, or the Internet. In traditional networks such as circuit-type telephone networks, the network holder independently provides intelligent services such as user identification, but in the case of the Internet, various service providers such as Akamai provide various network functions such as efficient traffic transmission and security through server clusters. Provided in a competitive market.

In fact, it is difficult to distinguish between a platform and a network in the sense that these intelligent network service providers are also a type of platform provider. It is also important that operators with telecommunication networks directly provide platform services. The device sector is always connected to the Internet, and the software program inside the device with a general-purpose operating system such as iOS is connected to the platform to complete the service. Apple can be said to be a representative example of being both a platform provider and a device provider, and considering the partnership between Google and Android phone manufacturers, it can be seen that the relationship between the platform sector and the device sector is closer and more interdependent than in the past. Partnerships between the content sector and the platform sector, linkage between the device sector and the platform, and blurred boundaries between the platform sector and the network sector can all mean deepening interdependence of each sector of C-P-N-D.

Figure 2 is a diagram showing a system according to an embodiment of the present invention.

Referring to Figure 2, the system 100 of the present invention includes a server 110 and a terminal 120. Additionally, the server 110 of the present invention may include a first control module 111, a first communication module 112, a first input module 113, and/or a first output module 114. The terminal 120 of the invention may include a second control module 121, a second communication module 122, and a second input module 123 (not shown).

The control modules 111 and 121 can directly/indirectly control the server 110 of the present invention and/or the terminal 120 of the present invention to implement operations/steps/processes according to an embodiment of the present invention. there is. Additionally, the control modules 111 and 121 may include at least one processor, and the processor may include at least one central processing unit (CPU) and/or at least one graphics processing device (GPU).

The communication modules 112 and 122 can transmit and receive various data, signals, and information with the server 110 of the present invention and/or the terminal 120 of the present invention. In addition, the communication modules 112 and 122 may be wireless communication modules (e.g., cellular communication modules, short-range wireless communication modules, or global navigation satellite system (GNSS) communication modules) or wired communication modules (e.g., local area network (LAN) communication modules). module, or power line communication module). Additionally, the communication modules 112 and 122 may be connected to a first network (e.g., a short-range communication network such as Bluetooth, WiFi direct, or infrared data association (IrDA)) or a second network (e.g., a cellular network, the Internet, or a computer network (e.g., It can communicate with external electronic devices through a long-distance communication network such as a LAN or WAN. These various types of communication modules may be integrated into one component (e.g., a single chip) or may be implemented as a plurality of separate components (e.g., multiple chips).

The input modules 113 and 123 transmit commands or data to be used in the components of the server 110 and/or the terminal 120 of the present invention (e.g., control modules 111 and 121, etc.) to the server of the present invention. (110) and/or may be received from outside the terminal 120 of the present invention (e.g., a user (e.g., first user, second user, etc.), administrator of the server 110 of the present invention, etc.). In addition, the input modules 113 and 123 include a touch recognition display, a touch pad, a button-type recognition module, a voice recognition sensor, It may include a microphone, mouse, or keyboard. Here, the touch-recognition display, touchpad, and button-type recognition module can recognize a touch through the user's body (eg, finger) through a pressure-sensitive and/or capacitive method.

The output modules 114 and 124 are signals generated by the control modules 111 and 121 of the server 110 of the present invention and/or the terminal 120 of the present invention or obtained through the communication modules 112 and 122 ( It is a module that displays information, data, images, and/or various objects (e.g., voice signals). For example, the output modules 114 and 124 may include a display, screen, displaying unit, speaker, and/or light emitting device (eg, LED lamp).

In addition, the server 110 of the present invention and/or the terminal 120 of the present invention may further include a storage module, and the server 110 of the present invention and/or the terminal 120 of the present invention Stores data such as basic programs, applications, and setting information for operation. In addition, the storage module may be a flash memory type, hard disk type, multimedia card micro type, card type memory (for example, SD or XD memory, etc.), Magnetic memory, magnetic disk, optical disk, RAM (Random Access Memory), SRAM (Static Random Access Memory), ROM (Read-Only Memory, ROM), PROM (Programmable Read-Only Memory), EEPROM (Electrically Erasable Programmable Read) -Only Memory) may include at least one storage medium.

Additionally, the storage module may include personal information of the first user using the server 110 of the present invention and/or the terminal 120 of the present invention. Here, personal information may include name, ID (identifier), password, resident registration number, street address, telephone number, mobile phone number, and/or email address. Additionally, the first control modules 111 and 121 can perform various operations using various programs, content, data, etc. stored in the storage module.

Figure 3 is a flowchart showing a method according to an embodiment of the present invention.

Referring to FIG. 3, the method according to an embodiment of the present invention includes performing a first step (S210), performing a second step (S220), performing a third step (S230), and/or Step 4 can be performed (S240).

As an example, the first step (S210) may be characterized in that the server 110 obtains, receives, or collects first information from the terminal 120.

As an example, the second step (S220) may be characterized in that the terminal 120 obtains, receives, or collects second information from the server 110.

For example, in the third step (S230), the server 110 and/or the terminal 120 provides comparative analysis information for a plurality of companies in the same industry based on the first information and/or the second information. It may be characterized as generating information.

As an example, the fourth step (S240) may be characterized in that the server 110 and/or the terminal 120 outputs information on comparative analysis information about a plurality of companies within the same industry.

The method according to an embodiment of the present invention may include only some of S210 to S240 according to one example, and the order of S210 to S240 may be changed according to another example.

Figures 4a and 4b are diagrams showing another embodiment in which the terminal of the present invention outputs information.

Referring to FIGS. 4A and 4B , for example, the terminal 120 according to another embodiment of the present invention may output text information regarding comparative analysis information for a plurality of companies within the same industry.

The terminal 120 according to another embodiment of the present invention may output text information about comparative analysis information about a plurality of companies in the same industry that can be acquired or generated based on IoT technology and/or ICT technology.

The server 110 of the invention can select or determine information used in the system 100 and the method of FIG. 3 according to an embodiment of the present invention based on an artificial intelligence network. In addition, the server 110 of the present invention may include a machine learning module (not shown), which uses machine learning on big data stored in a database. Information used in the system 100 and the method of FIG. 3 according to an embodiment of the present invention can be selected or determined. In addition, the machine learning module trains the artificial intelligence network using big data stored in the database of the server 110 of the present invention as an input variable, specifically using deep learning techniques, which are a field of machine learning. Learning is performed so that accurate correlations can be derived.

Additionally, the machine learning module can calculate the weights of a plurality of inputs in the function through learning through deep learning. In addition, various models such as RNN (Recurrent Neural Network), DNN (Deep Neural Network), and DRNN (Dynamic Recurrent Neural Network) can be used as artificial intelligence network models for such learning. Through this, the machine learning module can determine or set information used in the system 100 and the method of FIG. 3 according to an embodiment of the present invention.

One embodiment of the present invention provides a system for providing comparative analysis information for a plurality of companies in the same industry, comprising: (a) a terminal including an input module; and a communication module that transmits and receives image information and text information to and from the terminal, an output module, and a control module that controls the communication module and the output module and is based on IoT (Internet of Things) technology and ICT (Information and Communication Technology). (b) a server containing; A system comprising: wherein the image information and the text information are determined by the control module based on first information obtained from the terminal and relate to comparative analysis information for a plurality of companies within the same industry. proposes.

The embodiments of the present invention disclosed in the specification and drawings are merely provided as specific examples to easily explain the technical content of the present invention and to facilitate understanding of the present invention, and are not intended to limit the scope of the present invention. In other words, it is obvious to those skilled in the art that other modifications based on the technical idea of the present invention can be implemented. Additionally, each of the above embodiments can be operated in combination with each other as needed. For example, all embodiments of the present invention may be implemented by the system 100, server 110, and/or terminal 120 of the present invention by combining portions thereof.

In addition, the method of controlling the system 100, server 110, and/or terminal 120 of the present invention can be implemented in the form of program instructions that can be executed through various computer means and recorded on a computer-readable medium. there is.

As such, various embodiments of the present invention may be implemented as computer readable code on a computer readable recording medium in certain respects. A computer-readable recording medium is any data storage device capable of storing data that can be read by a computer system. Examples of computer readable recording media include read only memory (ROM), random access memory (RAM), and compact disk-read only memory (CD-ROM). ), magnetic tapes, floppy disks, optical data storage devices, and carrier waves (data transmission over the Internet, etc.). Computer-readable recording media may also be distributed across networked computer systems, such that computer-readable code is stored and executed in a distributed manner. Additionally, functional programs, codes, and code segments for achieving various embodiments of the present invention can be easily interpreted by programmers skilled in the field to which the present invention is applied.

Additionally, it will be appreciated that the devices and methods according to various embodiments of the present invention can be implemented in the form of hardware, software, or a combination of hardware and software. Such software may be stored on, for example, volatile or non-volatile storage devices such as ROM, whether erasable or rewritable, or memory such as RAM, memory chips, devices or integrated circuits, or For example, it may be stored in a storage medium that is optically or magnetically recordable and readable by a machine (eg, a computer), such as a compact disk (CD), DVD, magnetic disk, or magnetic tape. Methods according to various embodiments of the present invention may be implemented by a computer or a portable terminal including a control unit (control modules 111 and 221) and a memory, and this memory provides instructions implementing the embodiments of the present invention. It can be seen that it is an example of a machine-readable storage medium suitable for storing a program or programs it contains.

Accordingly, the present invention includes a program containing code for implementing the device or method described in the claims of this specification and a machine-readable storage medium (such as a computer) storing such a program. Additionally, such programs may be transmitted electronically through any medium, such as communication signals transmitted over a wired or wireless connection, and the present invention includes equivalents thereof as appropriate.

The embodiments of the present invention disclosed in the specification and drawings are merely provided as specific examples to easily explain the technical content of the present invention and to facilitate understanding of the present invention, and are not intended to limit the scope of the present invention. In addition, the embodiments according to the present invention described above are merely illustrative, and those skilled in the art will understand that various modifications and equivalent scopes of the embodiments are possible therefrom. Therefore, the true technical protection scope of the present invention should be determined by the following patent claims.

Claims (1)

In a method of providing comparative analysis information for multiple companies in the same industry,
Receive first information input through a smartphone,
Extracting analysis information related to a plurality of companies from the first information,
Control the analysis information to be displayed on the smartphone,
Receiving a signal corresponding to the user's selection of the smartphone through the smartphone,
A method of generating comparative analysis information for a plurality of companies in the same industry based on the selection and controlling it to be displayed through the smartphone.