KR20210147458A - Social network marketing method and system based on social network services - Google Patents

Abstract

The present invention relates to a social network marketing method based on social network services (SNS), which maximizes marketing effects by implementing online and/or mobile marketing through SNSs and is based on the SNS to perform effective marketing management, such as cross marketing, affiliate marketing, and the like, and promote profit creation, and a social network marketing system thereof. According to the present invention, the social network marketing system comprises: a terminal device including a driving application installed therein to interwork with an SNS-marketing driving server; and the SNS-marketing driving server configured to link with the driving application installed in the terminal device to provide and update SNS content, game content, and related marketing of the driving application according to a set condition. The SNS-marketing driving server is configured to automatically synchronize the SNS content and the game content before a game starts through a simple function call after including a library, check and update each user's SNS content and game content on the basis of a set algorithm, automatically checks a friend list and received messages after sending a gift through daily bonus to synchronize them before the game, and execute marketing on the basis of the synchronized content.

Description

Social network marketing method and social network marketing system based on social network service {SOCIAL NETWORK MARKETING METHOD AND SYSTEM BASED ON SOCIAL NETWORK SERVICES}

The present invention relates to a social network marketing method and a social network marketing system based on a social network service, and more particularly, it is possible to maximize the marketing effect by implementing online and/or mobile marketing through a social network service (SNS). And, it relates to a social network marketing method and a social network marketing system based on a social network service that can promote efficient marketing management such as cross marketing and affiliate marketing and generate profits through the social network service.

With the development of communication technology, individuals are playing a role of simultaneously solving the conventional location and time constraints by forming a network on the Internet using Internet technology through a PC. In addition, services that allow individuals to establish relationships with others in their own virtual space on the Internet, that is, services that provide communication and share various information, have emerged. Alternatively, it is called a social community service (SCS).

The representative form of the social network service was a mini-hompy, blog, cafe, etc. provided by Cyworld, Naver, Daum, etc., and recently, Twitter, Me2day, Facebook, and the like, are also newly evolving.

These social network services only provide basic services for establishing and maintaining relationships between users, and in marketing using social networks, conventional social marketing creates social media accounts such as Twitter or Facebook, and marketing to the created SNS accounts. It is limited to leaving a message for the person or holding an event in the account.

In particular, SNS is a one-to-one direct relationship between each SNS user and information exchange between the SNS users who have a relationship. There is a high tendency to trust information shared between users.

In applying marketing to such SNS, it is expected that the maximum marketing effect can be obtained by matching and providing marketing information that is of interest to each SNS user or a plurality of SNS user groups and has a high probability of spreading.

As a marketing method using a social network, Korean Patent Application Laid-Open No. 2013-0043030 discloses that when an advertiser server provides advertisement content including product information, the SNS marketing server receives the advertisement content from the advertiser server and accesses the website through the network. , and a technology for providing purchase benefit information to a user who uploads at least one advertisement content among the disclosed advertisement contents to his or her social networking service (SNS) site is proposed.

However, the prior art is a technology that provides benefits to users who leave advertisement content on their SNS account, and only uses SNS as another advertisement expression means. Because it is not doing so, the marketing effect is not high and the characteristics of true SNS cannot be utilized.

Accordingly, there is an increasing demand for a technology that can effectively establish and market a marketing strategy for a product or service through a user's relationship network on SNS.

Korean Patent Publication No. 10-2013-0043030 (published on April 29, 2013) Korean Patent Publication No. 10-2011-0050062 (published on May 13, 2011) Korean Patent Publication No. 10-2020-0045745 (published on May 6, 2020) Korean Patent Publication No. 10-2018-0106309 (published on October 1, 2018)

Accordingly, the present invention for solving the above conventional problems can maximize the marketing effect by implementing online and/or mobile marketing through a social network service (SNS), and cross An object of the present invention is to provide a social network marketing method and social network marketing system based on a social network service that can promote efficient marketing management such as marketing and affiliate marketing and generate profits through this.

The problems to be solved of the present invention are not limited to those mentioned above, and other problems not mentioned will be clearly understood by those skilled in the art from the following description.

According to an aspect of the present invention for achieving the above objects and other features of the present invention, the following SNS- a terminal device installed with a driving application interworking with a marketing driving server; and an SNS-marketing driving server configured to link with the driving application installed in the terminal device and provide and update SNS content and game content and related marketing of the driving application according to a set condition. The driving server automatically synchronizes the SNS content and game content before the game starts through a simple function call after including the library, but based on the set algorithm, checks and updates each user's SNS content and game content, and provides daily bonuses. Provided is a social network marketing method based on a social network service, characterized in that after a gift is paid through a friend list and sent messages are automatically checked to be synchronized before the game, and marketing is executed based on the synchronized content do.

In the present invention, the smartphone checks the version of the basic driving application, and the SNS-marketing driving server terminates if it is different from the version set by the administrator according to the market-specific information of the driving application executed on the smartphone. It is made to move to a download link, and the SNS-marketing driving server executes the download of content between users through the marketing algorithm built therein, but completes the mission to obtain a specific item from other content that has accepted the same function. It may be made to download and play the content while requesting to do so.

According to the social network service-based social network marketing method and social network marketing system according to the present invention, the following effects are provided.

First, the present invention has the effect of maximizing the marketing effect by implementing online and/or mobile marketing through a social network service (SNS).

Second, the present invention has the effect of promoting efficient marketing management such as cross-marketing and affiliate marketing, and generating profits through it, based on a social network service.

Third, the present invention has the effect of effectively establishing a marketing strategy for a product or service through the user's desire for a specific product or service or the user's relational network by analyzing big data.

Fourth, the present invention has the effect that it is possible to derive a marketing concept for increasing consumer loyalty to a company through the analysis of the relationship network and communication index for the followers and followers of the customer's account.

Effects of the present invention are not limited to those mentioned above, and other problems not mentioned will be clearly understood by those skilled in the art from the following description.

1 is a diagram schematically illustrating a social network marketing method and system based on a social network service according to the present invention.
2 is a diagram schematically illustrating a driving process of a social network marketing method and system based on a social network service according to the present invention.
3 is a diagram schematically illustrating a management portal function of a social network marketing method and system based on a social network service according to the present invention.
4 is a diagram for explaining an API of a social network marketing method and system based on a social network service according to the present invention.
5 is an example in which a social network marketing method based on a social network service according to the present invention is implemented in a mobile terminal device (smartphone), and is a login screen in a driving application installed in the smartphone.
6 is an example in which the social network marketing method based on the social network service according to the present invention is implemented in a mobile terminal device (smartphone), and is a subscription screen in a driving application installed in the smartphone.
7 is an example in which the social network marketing method based on the social network service according to the present invention is implemented in a mobile terminal device (smartphone), and is a friend list screen executed in a driving application installed in the smartphone.
8 is an example in which the social network marketing method based on the social network service according to the present invention is implemented in a mobile terminal device (smartphone), and is an entire timeline screen executed in the smart phone.
9 is an example in which the social network marketing method based on the social network service according to the present invention is implemented in a mobile terminal device (smartphone), and is a writing screen executed in a driving application installed in the smartphone.
10 is an example in which the social network marketing method based on the social network service according to the present invention is implemented in a mobile terminal device (smartphone), and is a profile screen executed in a driving application installed in the smartphone.
11 is an example in which the social network marketing method based on the social network service according to the present invention is implemented in a mobile terminal device (smartphone), and is a chatting screen executed in a driving application installed in the smartphone.

Additional objects, features and advantages of the present invention may be more clearly understood from the following detailed description and accompanying drawings.

Prior to the detailed description of the present invention, the present invention can make various changes and can have various embodiments, and the examples described below and shown in the drawings are not intended to limit the present invention to specific embodiments. No, it should be understood to include all modifications, equivalents, and substitutes included in the spirit and scope of the present invention.

When an element is referred to as being “connected” or “connected” to another element, it is understood that it may be directly connected or connected to the other element, but other elements may exist in between. it should be On the other hand, when it is said that a certain element is "directly connected" or "directly connected" to another element, it should be understood that the other element does not exist in the middle.

The terms used herein are used only to describe specific embodiments, and are not intended to limit the present invention. The singular expression includes the plural expression unless the context clearly dictates otherwise. In the present specification, terms such as “comprise” or “have” are intended to designate that a feature, number, step, operation, component, part, or combination thereof described in the specification exists, but one or more other features It should be understood that this does not preclude the existence or addition of numbers, steps, operations, components, parts, or combinations thereof.

In addition, terms such as "...unit", "...unit", "...module", etc. described in the specification mean a unit that processes at least one function or operation, which includes hardware or software or hardware and It can be implemented by a combination of software.

In addition, in the description with reference to the accompanying drawings, the same components are given the same reference numerals regardless of the reference numerals, and the overlapping description thereof will be omitted. In describing the present invention, if it is determined that a detailed description of a related known technology may unnecessarily obscure the gist of the present invention, the detailed description thereof will be omitted.

In addition, throughout this specification, when a step is located “on” or “before” another step, this means not only a case in which a step is in a direct time-series relationship with another step, but also a step of mixing after each step and Likewise, the order of two stages includes the same rights as in the case of an indirect time series relationship in which the time series order can be changed.

Hereinafter, a social network marketing method and a social network marketing system based on a social network service according to the present invention according to a preferred embodiment of the present invention will be described in detail with reference to the accompanying drawings.

1 is a diagram schematically illustrating a social network marketing method and system based on a social network service according to the present invention, and FIG. 2 is a diagram schematically illustrating a driving process of a social network marketing method and system based on a social network service according to the present invention. It is a drawing indicated by 3 is a diagram schematically showing a management portal function of a social network service-based social network marketing method and system according to the present invention, and FIG. 4 is a social network service-based social network marketing method and system API according to the present invention. It is a drawing for explanation. 5 is an example in which the social network marketing method based on the social network service according to the present invention is implemented in a mobile terminal device (smartphone), and is a login screen in a driving application installed in the smart phone, and FIG. As an example in which a network service-based social network marketing method is implemented in a mobile terminal device (smartphone), it is a subscription screen in a driving application installed on a smartphone, and FIG. 7 is a social network service-based social network marketing method according to the present invention. As an example implemented in this mobile terminal device (smartphone), it is a friend list screen executed in a driving application installed in the smartphone. 8 is an example in which a social network marketing method based on a social network service according to the present invention is implemented in a mobile terminal device (smartphone). As an example of a service-based social network marketing method implemented in a mobile terminal device (smartphone), it is a writing screen executed in a driving application installed on a smartphone, and FIG. 10 is a social network service-based social network marketing method according to the present invention. As an example implemented in this mobile terminal device (smartphone), it is a profile screen executed in a driving application installed in the smartphone, and FIG. 11 is a social network marketing method based on the social network service according to the present invention. As an example implemented in ), it is a chatting screen executed in a driving application installed on a smartphone.

A social network marketing method and marketing system based on a social network service according to the present invention, as shown in FIGS. 1 to 11 , a terminal device 100 in which a driving application interworking with an SNS-marketing driving server is installed, and the It includes an SNS-marketing driving server 200 configured to link with the driving application installed in the terminal device to provide and update SNS content, game content, and related marketing of the driving application according to a set condition.

The terminal device is configured to include an OS capable of performing wired/wireless Internet communication and/or wireless communication and executing various contents.

For example, the terminal device may be an electronic device including a communication function. For example, the terminal device is a smart phone, a tablet personal computer (PC), a mobile phone, a video phone, an e-book reader (e-book reader), a desktop PC (desktop personal computer), a laptop PC (laptop personal computer), netbook computer (netbook computer), PDA (personal digital assistant), PMP (portable multimedia player), MP3 player, mobile medical device, camera, or wearable device (eg: It may include at least one of a head-mounted device (HMD) such as electronic glasses, electronic clothing, an electronic bracelet, an electronic necklace, an electronic accessory (appcessory), an electronic tattoo, or a smart watch).

Hereinafter, a smart phone will be described as an example of the terminal device.

A cross-marketing process as a driving process and marketing through management information executed between the smart phone and the SNS-marketing driving server will be described.

The above driving process automatically synchronizes each data before the game starts through a simple function call after including the library, and updates the app version control and additional resource download files in the existing difficult market more easily as specified in the portal. After showing the notice set in the portal and giving a gift through the daily bonus, it automatically checks the friend list and sent messages to synchronize it before the game.

Specifically, the smartphone checks the version of the basic driving application, and the SNS-marketing driving server terminates the download link if it is different from the version set by the administrator according to the market-specific information of the driving application executed on the smartphone. move to

And the smart phone checks the resource update, and the SNS-marketing driving server compares information of resources to be downloaded separately in addition to the driving application, and provides additional downloads when there is an update.

Subsequently, the smartphone executes the announcement and attendance check, and the SNS-marketing driving server calls the announcement set by the administrator and displays it in the driving application, and then provides a gift by confirming the daily re-execution.

And the smartphone checks the friend list and the ranking, and the SNS-marketing driving server exchanges and synchronizes the ranking information of the game with the newly added or changed friend list, and receives and delivers gifts and messages from friends.

Next, cross marketing, as an example of the marketing, allows the downloading of content between users through a marketing algorithm built in the SNS-marketing driving server to be executed. Here, for each content, the company can designate up to five goals to achieve using the content. In order to obtain a specific item from other content that has accepted the same function, the user is asked to complete the corresponding mission, and the content is downloaded and played.

And some items checked as special items among the items registered in the portal can be obtained randomly in the game implemented through the driving application regardless of the contents executed through the set bonus.

In order to use the powerful item obtained through the set bonus, the download of the content using the item may be induced.

In addition, in the social network marketing method based on the social network service of the present invention, many management functions that a partner generally produces and manages or spends money to perform passively can be performed using an SNS-marketing driving server (or auxiliary server) and an official portal site. can be supported through

Basically, event processing such as searching through member inquiry or sorting and sending or blocking gifts to members is performed.

It supports basic game information, ranking and rewards, and cross-marketing-related achievement missions and set bonuses or items management, and version management for difficult markets including basic cloud storage to share saved data across various devices or O/S and a resource server for updates.

In addition, when additional statistical services are used, various information is automatically transmitted within the game, records are left, and each item is sorted so that it can be searched. .

On the other hand, the social network marketing method and system based on the social network service of the present invention is an additional API (Application) using a social function that is implemented by itself because there is no support from other platforms other than the function to retrieve a friend's profile and information from the service platform. Programming Interface) is provided by itself.

In addition to daily gifts that are rewarded when the game is restarted, it is possible to easily list up items when purchasing items to send gifts to friends or ask friends to buy gifts through them. It is made possible to plan various driving applications by taking the GPS location information of the application and reflecting it in the game or app.

In addition, it is made to support sending and receiving messages in real time at any time through a comfortable UI with users with a platform regardless of the game, and connects various devices using a Wi-Fi environment or Bluetooth as needed. It is made so that it is possible to plan various multiplayer.

On the other hand, the social network marketing method and system based on the social network service of the present invention basically creates a friend list based on the contacts of the closest users recorded on the user's smart phone (USIM), and automatically creates a unique list through my phone number. An ID will be issued but will be made to sync the account via email for later account transfers or for devices without a USIM card.

In addition, through the created friend list, it is possible to include ranking or sending and receiving gifts through the score competition of the game among friends, and it is also possible to invite close friends who do not play the game, and to use the external friend list function of known Facebook and Twitter. It is possible to link friends list as well as members of Skype and Xbox Live.

In addition, the present invention provides a function to promote through more than 300 million members or to receive a similar friend recommendation, and to create a group among friends.

On the other hand, the social network marketing method and system based on the social network service of the present invention is tested on Android, and in fact, most of the functions may be provided exclusively for Android.

The present invention is configured to support Windows O/S, which is a desktop O/S in addition to the mobile version, and is configured to support other O/S such as TIZEN and FireFox O/S as well.

According to the social network service-based social network marketing method and social network marketing system according to the present invention as described above, first, the present invention implements online and/or mobile marketing through a social network service (SNS). Marketing effects can be maximized, and by being based on social network services, there are advantages to efficient marketing management such as cross marketing and affiliate marketing, and to promote revenue generation through this.

In addition, the present invention can effectively establish a marketing strategy for a product or service through the user's desire for a specific product or service or the user's relational network by analyzing the big data, and the customer account's followers and the relational network And it has the advantage of being able to derive a marketing concept to increase consumer loyalty to the company through analysis of the communication index.

Although the above-described embodiments have been described with reference to the limited drawings, a person skilled in the art may apply various technical modifications and variations based on the above. For example, the described techniques are performed in an order different from the described method, and/or the described components of the system, structure, apparatus, circuit, etc. are combined or combined in a different form than the described method, or other components Or substituted or substituted by equivalents may achieve an appropriate result.

The embodiments described in this specification and the accompanying drawings are merely illustrative of some of the technical ideas included in the present invention. Accordingly, since the embodiments disclosed in the present specification are for explanation rather than limitation of the technical spirit of the present invention, it is obvious that the scope of the technical spirit of the present invention is not limited by these embodiments. Modifications and specific embodiments that can be easily inferred by those skilled in the art within the scope of the technical spirit included in the specification and drawings of the present invention should be interpreted as being included in the scope of the present invention.

100: terminal device (smartphone)
200: SNS-marketing driving server

Claims (2)

a terminal device in which a driving application interlocked with the following SNS-marketing driving server is installed; and
An SNS-marketing driving server configured to provide and update SNS contents and game contents and related marketing executed of the driving application according to a set condition in connection with the driving application installed in the terminal device; and
The SNS-marketing driving server automatically synchronizes the SNS content and game content before the game starts through a simple function call after including the library, but checks and updates each user's SNS content and game content based on the set algorithm, , After payment of a gift through the daily bonus, the friend list and the message sent are automatically checked for synchronization before the game, and marketing is executed based on the synchronized content.
Social network marketing method based on social network service.
According to claim 1,
The smartphone checks the version of the basic driving application, and the SNS-marketing driving server terminates it and moves to the download link if it is different from the version set by the administrator according to the market-specific information of the driving application executed on the smartphone. is made,
The SNS-marketing driving server downloads the contents while requesting to complete the corresponding mission to obtain a specific item from other contents that have accepted the same function while downloading the contents between users through the marketing algorithm built therein. characterized in that it is made to play
Social network marketing method based on social network service.

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