KR20210132427A - System and method for intermediating on-line advertisement - Google Patents
System and method for intermediating on-line advertisement Download PDFInfo
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- KR20210132427A KR20210132427A KR1020200050800A KR20200050800A KR20210132427A KR 20210132427 A KR20210132427 A KR 20210132427A KR 1020200050800 A KR1020200050800 A KR 1020200050800A KR 20200050800 A KR20200050800 A KR 20200050800A KR 20210132427 A KR20210132427 A KR 20210132427A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0242—Determining effectiveness of advertisements
- G06Q30/0246—Traffic
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/06—Buying, selling or leasing transactions
- G06Q30/0601—Electronic shopping [e-shopping]
Abstract
Description
본 발명은 온라인 광고중개시스템 및 방법에 관한 것으로, 보다 상세하게는 통신망을 통해 자유롭게 온라인 광The present invention relates to an online advertisement brokerage system and method, and more particularly, to an online advertisement brokerage system and method freely through a communication network.
고를 등록할 수 있고, 등록된 온라인 광고를 온라인 가상공간에 게재할 수 있도록, 다양한 온라인 가상공간으로In order to be able to register a high school and to display registered online advertisements in an online virtual space,
광고 게재가 가능하게 하는 온라인 광고중개시스템 및 온라인 광고중개방법에 관한 것이다.It relates to an online advertisement mediation system and an online advertisement mediation method that enable advertisements to be posted.
최근 광고매체가 다양화되고, 인터넷이 급속히 발전함에 따라 온라인을 통한 광고가 비약적으로 늘고 있다. 온With the recent diversification of advertising media and the rapid development of the Internet, online advertising is rapidly increasing. On
라인 광고는 다른 매체를 통한 광고에 비하여 비용이 저렴할 뿐 아니라 특정 계층에 특화된 마케팅이 가능하다Line advertising is not only cheaper than advertising through other media, but also enables specialized marketing for a specific class.
는 이점이 있어 온라인 광고 시장은 지속적으로 확대될 것으로 보인다.As such, the online advertising market is expected to continue to expand.
따라서 본 발명은 상기와 같은 종래의 문제점을 해결하기 위하여 안출된 것으로, 본 발명의 목적은 온라인 광고Therefore, the present invention has been devised to solve the problems of the prior art, and an object of the present invention is to
의 등록 및 게재 방식을 단순화한 사용자 인터페이스를 제공하는 온라인 광고중개시스템 및 온라인 광고중개방Online advertising brokerage system and online advertising brokerage that provide a simplified user interface for registration and posting methods
법을 제공하는 것이다.to provide the law.
상기한 바와 같은 목적을 달성하기 위한 본 발명의 특징에 따르면, 본 발명은 통신망을 통해 연결된 다수의 사용자 단말기로 온라인 광고중개사이트를 제공하는 온라인 광고중개시스템에서, 다수의 온라인 광고가 저장되는According to a feature of the present invention for achieving the above object, the present invention provides an online advertising brokerage system that provides an online advertising brokerage site to a plurality of user terminals connected through a communication network, in which a plurality of online advertisements are stored.
데이터베이스와; 상기 데이터베이스에 저장된 온라인 광고의 광고리스트를 상기 사용자 단말기로 제공하는 웹서database; A web server that provides an advertisement list of online advertisements stored in the database to the user terminal
버; 그리고 상기 사용자 단말기를 통해 사용자가 상기 온라인 광고중개사이트의 제휴사이트에 의해 제공되는 사friend; And through the user terminal, the user is provided by the affiliate site of the online advertising brokerage site.
용자공간으로 상기 광고리스트 중 선택된 어느 하나의 광고에 대한 게재 요청을 하는 경우, 상기 제휴사이트를In the case of a request for publication of any one of the advertisements selected from the advertisement list as a user space, the affiliate site
운영하는 제휴서버에 상기 사용자의 상기 사용자공간에 대한 광고게재 권한 존부 확인을 요청하고, 상기 제휴서Requests confirmation of the user's right to display advertisements in the user space to the operating affiliate server, and
버로부터 상기 사용자의 광고게재 권한 있음이 확인되면, 상기 제휴서버로 선택된 광고정보를 전달하여 선택된When it is confirmed by the server that the user has the right to display the advertisement, the selected advertisement information is transmitted to the affiliate server and selected
광고가 상기 사용자공간에 게재되도록 하는 관리서버를 포함하여 구성된다.and a management server that allows advertisements to be posted in the user space.
이상에서 상세히 설명한 바와 같이 본 발명에 의한 온라인 광고중개시스템 및 온라인 광고중개방법에 의하면 다As described in detail above, according to the online advertisement mediation system and the online advertisement mediation method according to the present invention,
음과 같은 효과를 기대할 수 있다.A similar effect can be expected.
도 1은 본 발명의 구체적인 실시예에 의한 광고중개시스템의 구성을 개략적으로 도시한 블럭도.1 is a block diagram schematically showing the configuration of an advertisement mediation system according to a specific embodiment of the present invention.
이하에서는 상기한 바와 같은 본 발명에 의한 광고중개시스템 및 광고중개방법의 구체적인 실시예를 첨부된 도Hereinafter, specific embodiments of the advertisement mediation system and the advertisement mediation method according to the present invention as described above are shown in the accompanying drawings.
면을 참고하여 상세하게 설명한다.It will be described in detail with reference to the page.
Claims (1)
다수의 온라인 광고가 저장되는 데이터베이스와;
상기 데이터베이스에 저장된 온라인 광고의 광고리스트를 상기 사용자 단말기로 제공하는 웹서버In an online advertising brokerage system that provides an online advertising brokerage site to a plurality of user terminals connected through a communication network,
a database in which a plurality of online advertisements are stored;
A web server that provides an advertisement list of online advertisements stored in the database to the user terminal
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KR1020200050800A KR20210132427A (en) | 2020-04-27 | 2020-04-27 | System and method for intermediating on-line advertisement |
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KR1020200050800A KR20210132427A (en) | 2020-04-27 | 2020-04-27 | System and method for intermediating on-line advertisement |
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