KR20210106244A - Advertising platform system linked with quiz and method for providing advertisements - Google Patents

Abstract

The present invention discloses an advertisement platform system, and more specifically, to a quiz-related advertisement platform system and an advertisement provision method, which provides consumers with a quiz content related to the advertisement and rewards them according to results, thereby inducing interest from the consumers and inducing viewing of the advertisement. According to an embodiment of the present invention, by adding a fun factor by grafting a quiz to an act of watching the advertisement, it is possible to arouse the interest of the consumers watching the advertisement, and maximizing an effect of the advertisement.

Description

Quiz-linked advertisement platform system and advertisement provision method

The present invention relates to an advertisement platform system, and more particularly, to a quiz-linked advertisement platform system and a method for providing advertisements that provide consumers with quiz content related to advertisements and reward them according to the results, thereby inducing interest in consumers and inducing viewing of advertisements. it's about

With the development of information and communication technology and the rapid spread of the Internet, a culture of providing and enjoying information and services online is rapidly establishing. Accordingly, the method of providing information and contents and the service type of advertisement are also changing in various ways.

Looking at the types of advertisements currently being served online, many portal companies and online companies provide various contents such as search, shopping, news, broadcasting and games in the form of free or partly paid services using information and communication networks. The method of calculating the advertising amount based on the number of members accessing the site and the number of daily visitors (CPM), the method of charging the advertisement registered by the advertiser when consumers click (CPC), and the method of accessing the site of the advertisement It attracts advertisers and provides advertising services through various advertising techniques such as participation in specific events or billing based on usage (CPA).

This type of advertising service raises many problems with respect to advertising that has poor reach and effectiveness compared to cost.

As a method for overcoming this problem, a method has been proposed in which a predetermined incentive is provided when a consumer watches an advertisement for a certain period of time until the end of the advertisement.

Compensation for watching advertisements can be seen as having the effect of attracting consumers. However, in the model of paying a fixed amount for one viewing of an advertisement, unless the amount is large enough, there is a possibility that consumers will easily get bored or perceive the advertisement viewing itself as worthless simple labor.

In this case, the re-visit rate of consumers will decrease and ultimately even the advertisement order will decrease, which may jeopardize the existence of the platform.

Laid-Open Patent Publication No. 10-2000-0054526 (published date: September 5, 2000)

The present invention was devised to overcome the above-mentioned limitations, and as an advertisement platform system, by adding games and fun elements to viewing advertisements, consumers can enjoy viewing advertisements as a way to feel fun and earn money, not just labor without much value. The challenge is to provide a platform of new concepts to make it recognizable.

In order to solve the above problems, the quiz-linked advertisement platform system according to a preferred embodiment of the present invention is an advertisement platform system including a main server that provides advertisement content in the form of a video, wherein the main server is one or more advertiser terminals. AD handling unit that registers and manages advertisement video according to a request, generates one or more advertisement contents by linking a quiz with a time limit to the registered advertisement video, provides the advertisement contents to one or more consumer terminals, and participates in the quiz According to the result, the right to acquire event points having various values - hereinafter referred to as 'GEM' - hereinafter referred to as 'mining rights' - is provided by the platform unit and the result of quiz participation by the consumer terminal is stored It may include a repository unit that

The quiz may be given in response to the content of the advertisement video.

The AD handling unit registers a plurality of advertisement videos requested from the advertiser terminal in the platform unit, and includes a plurality of AD handlers for storing a plurality of quizzes and correct answers for each advertisement video, and the AD handler is the consumer terminal When an answer to the advertisement content is input from the , it is possible to reply whether the answer is correct to the main server and the consumer terminal.

The platform unit connects an advertisement registration unit for registering an advertisement video transmitted from the AD handler, a member registration unit for creating an account and registering as a member according to the request of the consumer terminal, and a related quiz according to the registration of the advertisement video to link advertisement content It may include an advertisement management unit for generating, providing the advertisement contents according to the request of the consumer terminal, calculating an advertisement cost according to the provision of the advertisement contents, and a quiz operation unit for issuing a quiz related to the advertisement contents when providing the advertisement contents. have.

The advertisement management unit includes a function of calculating an advertisement fee charged to an advertiser according to the provision of the advertisement contents according to a video playback function for providing the advertisement video included in the advertisement content to the consumer terminal in a streaming form and a preset rate. can do.

The platform unit further includes an external service linking unit that is connected to an external video service server where a consumer who has an account is registered as a member and links the account with each other, wherein the external service linking unit allows the consumer to be a fixed-term subscriber to the video service server In this case, one or more items usable in the quiz may be paid in proportion to the subscription period.

The external service interworking unit may pay the basic points held by the consumer as a fixed period fee of the video service server according to the request of the consumer terminal.

The advertisement management unit further comprises a function of providing one or more advertisement slots for inserting advertisements for the video contents provided by the video service server between a plurality of advertisement contents in the advertisement list provided to the consumer terminal, the advertisement slots may connect the consumer terminal to the video service server when the advertisement inserted by the consumer terminal is selected.

When the reproduction of the video included in the advertisement content is completed, the platform unit provides a predetermined quiz to the consumer terminal, and when the quiz progress is completed, a quiz is provided in which predetermined points are paid to the consumer's account according to the quiz participation result It may include a function, a rating setting function to give a rating according to the consumer's qualification requirements, and a GEM providing function to pay the mining right when the quiz is completed.

As the GEM has a higher value, the probability of obtaining it is set to be relatively low, and the types that can be obtained corresponding to the current consumer's grade may be limited.

The mining right is used in a place where the GEM is paid when used by a consumer - hereinafter referred to as a 'mine' - in which a plurality of mines have different acquisition probabilities for the GEM, and the acquisition probability is charged to the advertiser It may be determined in proportion to the advertising cost.

The repository unit may create and store a block chain that sequentially records information on whether the advertisement content is provided, the quiz participation result, and the paid points.

In the consumer terminal, an application interworking with the main server is recorded and mounted on a recording medium, and the application connects to the main server through a set URL and transmits and receives data through a system connection unit for transmitting and receiving data, one or more functions provided by the main server A UI providing unit that provides an interface for requesting execution, an advertisement playback unit that plays an advertisement video of the advertisement content selected by the consumer from the main server, and a quiz according to input through the interface, and whether the correct answer is determined by the main server It may include a quiz participation unit requesting the server.

In addition, as a method for providing advertisements by a quiz-linked advertisement platform according to an embodiment of another aspect of the present invention in order to solve the above problems, registering an advertisement video according to a request of one or more advertiser terminals; generating one or more advertisement contents by linking a quiz having a time limit; providing an advertisement list including one or more advertisement contents according to a request of a consumer terminal; According to the step of providing to the terminal, when the reproduction of the advertisement video included in the advertisement content is completed, the step of taking a quiz linked and the result of the quiz participation of the consumer terminal, it is possible to obtain GEM, which is an event point having various values. It may include the step of paying the mining right, which is the right.

The mining right is used in a 'mine' where the GEM is paid when used by consumers, and a plurality of the mines have different acquisition probabilities for the GEM, and the acquisition probability is determined in proportion to the advertising cost charged to the advertiser. can

According to an embodiment of the present invention, by adding a fun factor by grafting a quiz to the act of watching an advertisement, it is possible to arouse the interest of consumers watching the advertisement, and there is an effect that can maximize the effect of the advertisement.

In addition, according to an embodiment of the present invention, by adding a probability element as well as a quiz element for actively participating consumers of the present invention, there is an effect that can increase consumer interest and induce continuous participation.

1 is a diagram schematically showing the overall structure of a quiz-related advertisement platform system according to an embodiment of the present invention.
2 is a diagram showing the structure of a terminal application included in the quiz-linked advertisement platform system according to an embodiment of the present invention.
3 is a diagram illustrating the structure of a main server of a quiz-related advertisement platform system according to an embodiment of the present invention.
4 is a diagram illustrating an advertisement providing method by the quiz-linked advertisement platform system according to an embodiment of the present invention.
5A is a diagram illustrating an advertisement providing procedure of an advertisement platform system according to an embodiment of the present invention.
FIG. 5B is a diagram illustrating a procedure for claiming GEM payment and fee after the advertisement providing method shown in FIG. 5B.
6A is a diagram schematically illustrating an effect of a quiz-linked advertisement platform system and an external service linkage according to an embodiment of the present invention.
6B is a diagram schematically illustrating the architecture of a quiz-linked advertisement platform system according to an embodiment of the present invention.

When a part "includes" or "includes" a certain element throughout the specification, this means that other elements may be further included, rather than excluding other elements, unless otherwise stated. In addition, terms such as "... Unit", "... Server" and "... System" described in the specification refer to a unit that processes one or more functions or operations. Meaning, it may be implemented in hardware, software, or a combination of hardware and software.

Also, in this specification, the term "embodiment" is meant to serve as an illustration, example, or illustration, but the subject matter of the invention is not limited by such examples. Also, "comprising", "comprising", "having" and other similar terms are used, but when used in the claims, "comprising" is an open transition word that does not exclude any additional or other elements. may be used generically in a manner similar to the term "Comprising".

The various techniques described herein may be implemented with hardware or software, or a combination of both, where appropriate. As used herein, terms such as "...Unit", "...Server" and "...System" likewise refer to computer-related entities, i.e. hardware , a combination of hardware and software, software, or software in execution may be treated as equivalent. In addition, each function executed in the system of the present invention may be configured in units of modules, and may be recorded in one physical memory, or may be recorded while being distributed between two or more memories and recording media.

Hereinafter, a quiz-related advertisement platform system and an advertisement providing method according to a preferred embodiment of the present invention will be described with reference to the drawings.

1 is a diagram schematically showing the overall structure of a quiz-related advertisement platform system according to an embodiment of the present invention.

Referring to FIG. 1 , the quiz-linked advertisement platform system according to an embodiment of the present invention distributes advertisements for promoting one or more consumer terminals 100 and products consumed by consumers who use advertisement content through a mounted application. In response to a request from the advertiser terminal 200 and the advertiser terminal 200 possessed by the advertiser, advertisement content is provided to the consumer terminal 100, and a quiz related thereto is provided along with the advertisement video, and the result of the consumer's participation in the quiz It may include a main server 300 that grants the right to acquire a predetermined point according to the .

The consumer terminal 100 is a terminal of a consumer who wants to use the advertisement content provided by the main server 300 online, and may be equipped with a predetermined microprocessor, memory and communication means, and the main server 300 of the present invention. An application for receiving and playing advertisement content distributed in conjunction with and for participating in a quiz may be installed and executed. A detailed structure of the application installed and executed in the consumer terminal 100 will be described below.

The advertiser terminal 200 is a terminal of an advertiser who wants to distribute an advertisement in the form of a video through the system of the present invention. Prepare, request advertisements related to quizzes to the main server 300 , and register advertisement videos and quizzes in the main server 300 to generate advertisement contents and provide them to the consumer terminal 100 .

As the above-mentioned consumer terminal 100 and advertiser terminal 200, PCS (Personal Communication System), GSM (Global System for Mobile communications), PDC (Personal Digital Cellular), PHS (Personal Handyphone System), PDA (Personal Digital Assistant) ), IMT (International Mobile Telecommunication)-2000, CDMA (Code Division Multiple Access)-2000, W-CDMA (W-Code Division Multiple Access), Wibro (Wireless Broadband Internet) terminal, smart phone, smart pad ( All kinds of handheld-based wireless communication devices such as smartpads), tablet PCs, and the like, and computing devices such as stationary PCs and notebook computers may be used.

The main server 300 may register advertisements according to the request of the advertiser, and generate advertisement contents using the transmitted advertisement video and quiz. In addition, the main server 300 distributes an advertisement list including a plurality of advertisement contents stored in one or more consumer terminals 100 registered as members so that when consumers watch an advertisement video and participate in a quiz, a predetermined points can be awarded.

Here, the points paid to the consumer may be converted into cash at a predetermined rate and provided, or may be utilized to use a service provided by the contracted external video service server 400 .

As such a quiz asks about content related to the reproduced advertisement video, the consumer concentrates more on the advertisement video, thereby maximizing the advertisement effect.

In addition, from the point of view of the consumer, it is possible to acquire points in lieu of cash, which is a price for viewing advertisements, so that the use of advertisement contents can be naturally induced.

In particular, the main server 300 according to the embodiment of the present invention provides a basic point and an event point concept for a consumer who has obtained a specific result by participating in a quiz, for example, a consumer who has answered all the submitted quizzes, 'Gem (GEM)'. It has the feature of paying mining rights to acquire more arbitrarily.

The above-described GEM is a probabilistic point, and unlike the basic point, the GEM is not paid only when the consumer achieves an acquisition condition, but may be provided arbitrarily according to a certain probability.

In addition, there are various types of GEM, the value of each type is different, and the conditions for obtaining the GEM may be set differently according to the grade given to the consumer. These GEMs can be converted into cash or service vouchers in the same way as the basic points, but they are different from the basic points in that they cannot be obtained according to the level of the consumer or the value is different depending on the type.

In addition to the pleasure of participating in quizzes and acquiring points, the payment of GEM provides consumers with a new type of enjoyment in that they can grow their own account and collect various GEM and obtain rewards. can do.

In addition, according to another embodiment of the present invention, the quiz-linked advertisement platform system of the present invention does not immediately provide the aforementioned 'GEM' to consumers as a reward, but rather the basic point and the right to acquire 'GEM'. A policy that grants 'mining rights' may be further applied.

This policy can be compared to mining gems (GEM) in multiple mines (GEM mines) where gems (GEM) are buried. You can acquire GEM by selecting the desired mine.

Here, each mine may have different reserves of gems, that is, the grade of GEM obtainable during mining and the probability of its acquisition may be set differently.

In addition, the grade of GEM obtainable for each mine can be determined in proportion to the cost of the advertisement product matching the mine, and the GEM mining amount of each mine is reset every round, but the GEM reserve can be determined as the cost of the advertisement product is higher. .

In addition, the higher the advertising cost of an advertising product, the higher the maximum video length and basic advertising cost of the advertisement. At the same time, the effect of inducing consumers to watch advertisements for a longer period of time can be expected.

In addition, although mining rights can be used immediately, they can be used later, so that consumers can acquire GEM at any time they want. In addition, if the grade of GEM that can be mined in the current mine is higher than the grade of the current user, the mined GEM may be carried over to the next round, rather than being immediately paid to the consumer.

This has the effect of motivating consumers to participate and encouraging them to collect and use mining rights as the total reward increases with each round. Therefore, the aforementioned mining rights can be used in 'mines' where GEM is paid when used by consumers, and a plurality of mines have different acquisition probabilities for GEM, and the acquisition probability is proportional to the advertising cost charged to the advertiser to be decided

Hereinafter, a terminal application executed in a consumer terminal according to an embodiment of the present invention will be described in detail with reference to the drawings.

2 is a diagram showing the structure of a terminal application included in the quiz-linked advertisement platform system according to an embodiment of the present invention. In the following description, the terminal application and each component constituting the same may be implemented in the form of a program executed by a predetermined microprocessor mounted on the consumer terminal, recorded on a readable and writable recording medium, and mounted on the consumer terminal.

Referring to FIG. 2 , the terminal application 110 according to an embodiment of the present invention provides a system connection unit 111 for transmitting and receiving data by accessing the main server through a set URL, one or more provided by the main server 300 . A UI providing unit 113 that provides an interface for requesting execution of a function, an advertisement playback unit 115 that plays an advertisement video of the advertisement content selected by the consumer from the main server 300, and a quiz according to input through the interface and may include a quiz participation unit 117 for requesting the main server 300 as to whether the answer is correct or not.

The system connection unit 111 may access the main server 300 through an information communication network according to the execution of the terminal application 110 . A URL of the main server 300 is set in the system connection unit 111 , and the system connection unit 111 may request a login to the main server 300 through an account and password input by a consumer. When the account is normally authenticated, the system connection unit 111 may transmit/receive various data for implementing the service of the present invention through communication with the main server 300 .

The UI providing unit 113 may provide a predetermined interface so that the consumer can use the service of the present invention. The terminal application 110 may receive an advertisement list distributed by the main server 300 , and the consumer may select and view any one advertisement content included in the received advertisement list. In addition, after the advertisement viewing is completed, the terminal application 110 executes a quiz so that the consumer can participate in the quiz. The UI providing unit 113 provides an advertisement playback UI, a UI for checking quizzes and inputting answers, and the like so that consumers can watch advertisements and solve the quizzes.

The advertisement playback unit 115 may reproduce an advertisement video provided by the main server 300 . The advertisement video may be provided in 15 seconds to 20 seconds in a streaming method by the main server 300, and the advertisement playback unit 115 decodes the advertisement video transmitted in real time through a built-in codec and displays it on the screen. can do.

The quiz participation unit 117 may execute a quiz included in the advertisement content after completion of the advertisement reproduction. When the advertisement video ends, the quiz participation unit 117 may display the content of the quiz on the screen. About 3 to 4 quiz questions can be asked, and the consumer must enter an answer within the time limit for each quiz, for example, 10 seconds.

A detailed description of the quiz process will be described later.

According to the above-described structure, the terminal application 110 according to an embodiment of the present invention can receive advertisement content through interworking with the main server 300 and provide consumers with an interface for viewing advertisement videos and participating in quizzes. have.

Hereinafter, the main server 300 according to an embodiment of the present invention will be described in detail with reference to the drawings.

3 is a diagram illustrating the structure of a main server of a quiz-related advertisement platform system according to an embodiment of the present invention.

Referring to FIG. 3 , the main server 300 according to an embodiment of the present invention is an AD handling unit 310 that registers and manages advertisement videos according to requests from one or more advertiser terminals. Platform unit 330 for generating one or more advertisement contents by linking a quiz having a time limit to a registered advertisement video, providing advertisement contents to one or more consumer terminals 100, and paying mining rights according to the quiz participation result and a repository unit 350 for storing the quiz participation result by the consumer terminal 100 .

The AD handling unit 310 may receive an advertisement request from the advertiser terminal 200 and register the advertisement video and quiz on the platform.

This AD handling unit 310 may be composed of a plurality of AD Handlers 311 to manage each advertisement video to be registered by each advertiser, and may be managed directly by the advertiser or operated by an agent trusted by the advertiser. can

Each AD Handler 311 may store advertisement video (mov), quizzes (quiz), and data for correct answers (ans), and answer answers (ans) for the quiz (quiz) in the terminal application of the consumer terminal 100 . ) can also be performed.

In addition, the AD handling unit 310 may grant a right to obtain GEM - hereinafter referred to as a 'mining right' - to the consumer account as a result of participating in the quiz, and this mining right is used to pay GEM when used by the consumer. It can be used in a virtual place of use - hereinafter referred to as 'mine'.

Here, a plurality of mines may have different acquisition probabilities for the GEM, and the acquisition probabilities may be determined in proportion to the advertising cost charged to the advertiser.

The platform unit 330 is a main component of the quiz-linked advertisement platform system of the present invention, and may register an advertisement video requested from the AD handling unit 310 in the system.

In addition, the platform unit 330 provides registered advertisement content according to the request of the consumer terminal 100 , and stores information on the quiz round in which the consumer terminal 100 participated in the repository unit 350 , as well as the consumer terminal 100 . If you have answered all the quizzes, that is, when a 'Quiz Pass' occurs, you can tell whether you have acquired the mining right.

As the platform unit 330 provides a GUI through which the consumer can select a mine through the consumer terminal 100, a consumer who has a mining right can select any one among a plurality of mines to use the mining right and obtain GEM. have.

In order to implement the above-described functions, the platform unit 330 of the present invention includes an advertisement registration unit 321 and a member registration unit 332 for registering advertisements and members, respectively, and performing advertisements performing functions related to registration and provision of advertisements. It may include a management unit 334 and a quiz operation unit 336 that performs functions related to quiz questioning and compensation.

In detail, the advertisement registration unit 331 of the platform unit 330 prepares to provide an advertisement service by registering the requested advertisement in the platform according to the request of the AD Handler 311 .

In addition, the member registration unit 332 may create a consumer account according to the request of the consumer terminal 100 of the present invention, and process a member registration procedure, a login procedure, and the like. In particular, the consumer account can then be used to receive basic points and GEM according to the use of the quiz-related advertisement service of the present invention.

The advertisement management unit 334 may provide advertisement content including a quiz to consumers through the platform of the present invention online.

In detail, the advertisement management unit 334 provides an overall management function for providing an advertisement providing service, generates an advertisement list including a plurality of generated advertisement contents, and performs advertisements according to the request of the consumer terminal 100 . You can send a list. Accordingly, when the consumer terminal 100 selects any one of the advertisement contents included in the advertisement list, an advertisement video corresponding to the advertisement contents may be provided to the consumer terminal 100 in a streaming manner.

To this end, the advertisement management unit 334 calculates the advertisement cost according to the rate agreed in advance with the advertiser after providing the video playback function 3341 and the advertisement content for playing the selected advertisement video in a streaming manner, and bills the advertiser for the advertisement cost calculation function. (3343).

Here, the advertisement cost is a cost that an advertiser has to pay for posting an advertisement on the main server 300 of the present invention, and may be basically determined according to performance. That is, the maximum budget that the advertiser will pay for a specific advertisement can be determined in advance, and the amount is paid according to the advertisement viewing level within the limit, rather than unconditionally.

If an advertisement is selected and all quizzes are 'Quiz Pass', it is X (X is a natural number) won per case. Y is a natural number less than X).

Consumers' immersion in advertisements is very high as they watch the advertisement video before solving the quiz and some quizzes require careful reading of the video content to get the correct answer. In addition, if the quiz is asked about the point that the advertiser wants to emphasize about the product, it is expected that the correct answer will be imprinted on the consumer.

Therefore, although the advertisement unit price is an area of negotiation with advertisers, it is basically reasonable that the advertisement unit price of the advertisement platform providing system is set higher than the general CPC (Click Per Click) or CPCV (Cost Per Complete View).

In addition, the system may be operated such that, although the system of the present invention takes a certain percentage of the advertisement fee paid by the advertiser as a fee, most of it is provided as a reward to the consumer.

In addition, the advertisement management unit 334 may further provide a slot providing function 3345 as an additional function. The slot providing function 3345 is a function of inserting an 'advertisement slot' promoting a paid service in the middle of the advertisement list. These advertisement slots are not advertisements for solving quizzes and receiving rewards, but may provide a pathway to affiliated paid services.

As an example, promotion of specific video content may be inserted between advertisements that are rewarded when linking with an external video service. In this way, external content providers can provide a pleasant use environment without advertisements, while securing a channel for converting consumers who have been introduced due to advertisement compensation to paid services. In other words, a synergy effect can be expected between the advertising platform system and the paid service platform.

The quiz operation unit 336 may manage a quiz in which consumers participate, and may operate a compensation procedure accordingly. If the consumer watches the advertisement video to the end and participates in the quiz, mining rights can be granted to the consumer's account according to the number of correct answers.

To this end, the quiz operation unit 336 of the present invention provides a rating setting function 3363 for setting a predetermined rating to consumers according to the progress of the quiz and mining rights to obtain basic points and 'GEM' during 'Quiz Pass' It may include a GEM providing function 3365 to pay.

Among them, the rating setting function 3363 is to arouse consumer interest by adding an element of a so-called 'Role Playing Game' to the advertisement service of the present invention, and the consumer's 'grade' according to the result achieved by the consumer participating in the quiz ' can be adjusted, and the types of GEMs that can be obtained can be limited according to the grade.

In addition, the GEM providing function 3365 can provide a mining right for the consumer's 'Quiz Pass'. In addition, the GEM providing function 3365 checks which GEM the user has obtained when using the mining right, and pays points having the same value as cash accordingly.

In addition, the quiz operation unit 336 performs a settlement procedure immediately with the advertiser when the mining right issued by the AD handling unit 311 is registered in the repository 350, so that the user uses the mining right until the point in time when the user uses the mining right. The processing of the cost will be kept on standby.

In relation to consumer compensation, mining rights can be paid if the consumer answers all the quizzes (Quiz Pass). At this time, the above mining rights allow one or more 'GEM' to be acquired as basic points that are unconditionally provided according to the use of the mining rights and additional event points that can be paid if lucky.

That is, in the advertisement platform according to the embodiment of the present invention, the consumer watching the advertisement can be viewed as a 'GEM hunter' who leaves the ship in search of GEM. In addition, the consumer plays the role of a 'GEM hunter', and there are GEMs that can be obtained depending on the grade and GEMs that cannot be obtained. This can be seen as a concept that can discover rare GEM as the skill to excavate GEM increases as the grade goes up.

There are three consumer ratings as shown in Table 1 below.

ranking Qualifications Earnable GEMs Novice GEM Hunter
(beginner GEM hunter) First-time consumers start at this level GEM 1 Experienced GEM Hunter
(Experienced GEM Hunter) Upgraded when the cumulative number of Quiz Passes is 100 or more.
Once you become an Experienced GEM Hunter, you will not go back to the Novice GEM Hunter. GEM 1,
GEM 2, GEM 3, GEM 4 Professional GEM Hunter Upgrade if the average number of Quiz Passes per day for the past 7 days is 10 or more.
Once you become a Professional Hunter, you do not stay forever, your qualifications are assessed daily and if you do not meet the requirements, you will be demoted to an Experienced GEM Hunter. GEM 1,
GEM 2, GEM 3, GEM 4
GEM 5, GEM 6, GEM 7

In the above example, 'GEMs' are named as GEM 1 - GEM 7, but specific names such as sapphire, emerald and diamond may be given when real service is implemented, and in operating the actual system, The level of qualification requirements for each level and the specific level of GEM obtained may be adjusted or tuned.

In addition, the quiz operation unit 336 of the present invention may pay a predetermined prize money according to the points obtained by all participants in a specific period, for example, every 24 hours. If the period during which consumers collect points is called a 'round', if the cycle is one day, it can be said that the round is held every day.

That is, regardless of whether the consumer 'quiz pass' all the quizzes for any advertisement or is eliminated in the middle, it can be operated so that the same advertisement cannot be re-challenged in the same round. However, in other rounds, it is possible to retry.

On the other hand, the reward for 1 point may be predetermined and announced before the round, and the prize money may be exchanged for cash only for a certain amount, for example, '5,000 won or more'.

In addition, according to an embodiment of the present invention, the consumer may use the following items when participating in the quiz.

First, as a 'time extension item', the consumer does not have any restrictions on using an Internet search or the like in the process of solving a quiz.

For 'video repeat item', you watch the advertisement video before solving the quiz, and it is expected that some quizzes can be easily solved just by watching the video advertisement carefully. However, when a video playback item is used, the quiz time limit is stopped, and the advertisement video can be viewed again while solving the quiz.

These items may be purchased directly by the consumer through the system, or may be given as a reward for completing an action.

The advertising platform according to an embodiment of the present invention may provide a service in connection with a certain paid service in addition to simply converting the acquired reward into cash. Alternatively, the paid service may provide an item for free to a consumer who satisfies a certain condition. As an example, the case of linking with a video service platform that provides a movie or a drama series for a fee is as follows.

For video service subscribers, for every 1,000 won per month, 3 time extension items and 3 video repeating items can be paid monthly. Therefore, a subscriber who subscribes to the monthly KRW 5,000 product can receive 15 time extension items and 15 video repeat items free of charge every month.

Alternatively, a portion of the monthly fee for video service may be directly paid as advertisement compensation. In this case, the advertisement compensation can be used even if it does not exceed an amount that can be converted into cash, for example, 5,000 won.

On the other hand, if the advertising cost is determined by performance, accuracy of performance data is very important for advertisers. If there is a way to inflate the advertising performance than it actually is, it will be difficult for advertisers to fully trust the performance data presented by the platform.

In addition, even if the platform claims that a significant portion of the advertising cost is provided to consumers as a reward from the consumer's point of view, if the reward amount is not a fixed amount and is variable depending on probability, or if the consumer cannot confirm the size of the total reward provided to all consumers It can be difficult to trust that compensation is truly being fair.

In order to overcome this limitation, the quiz-linked advertisement platform system according to an embodiment of the present invention may utilize a block chain technology to secure the trust of advertisers and consumers, which may be applied to the repository unit 350 to be described later.

The repository unit 350 may store various types of information necessary for the operation of the main server 300 of the present invention. In particular, according to an embodiment of the present invention, the repository unit 350 is a data storage based on a block chain, and information related to advertisements and advertisement rounds can be recorded in the block 351, and 'by consumers' Quiz Pass' results can be recorded.

This block 351 is disclosed so that any consumer can check the recorded content, and cannot be modified according to the adopted consensus algorithm, so that reliability between the advertiser and the consumer can be secured.

On the other hand, the main server 300 according to an embodiment of the present invention may provide a paid video service in connection with an external video service platform as described above, and may further include an external service interworking unit 338 for this purpose. have.

The external service linking unit 338 connects with the paid video service server 400 such as VOD being serviced from the outside through the information communication network, so that the basic points issued by the platform unit 330 are cashed in the paid video service server 400 . It allows the payment of an item used for a quiz as a benefit according to the contents of the same or paid video service server 400 .

In order to provide such a service, an account of the main server 300 by the consumer and an account linkage procedure with the video service server 400 may be required.

Also, although not shown, a self-database in which account information and information such as basic points paid to each account, GEM and mining rights are stored may be mounted inside the main server 300 .

According to the above-described structure, the main server of the quiz-linked advertisement platform system according to an embodiment of the present invention registers advertisement videos and quizzes provided from a plurality of advertiser terminals, and provides and rewards the consumer terminals as advertisement contents, thereby providing a quiz. Linked advertising services can be provided.

Hereinafter, an advertisement providing method by the quiz-linked advertisement platform system according to an embodiment of the present invention will be described with reference to the drawings.

4 is a diagram illustrating an advertisement providing method by the quiz-linked advertisement platform system according to an embodiment of the present invention. In the following description, even if there is no separate description, the execution subject of each stage becomes the main server and each component constituting the main server of the quiz-linked advertisement platform system of the present invention.

Referring to FIG. 4 , the advertisement providing method according to an embodiment of the present invention includes the step of registering an advertisement video according to the request of one or more advertiser terminals (S100), by setting a quiz having a time limit to the registered advertisement video in association with one Generating more than one advertisement content (S110), according to a request of a consumer terminal, providing an advertisement list including one or more advertisement contents (S120), providing advertisement contents selected from the advertisement list to one or more consumer terminals (S130), upon completion of reproduction of the advertisement video included in the advertisement content, the step of taking a quiz (S140) and the step of paying points to the corresponding consumer account according to the quiz participation result of the consumer terminal (S150) can do.

In step S100, an advertiser or agent who wants to advertise their product or service using the system of the present invention accesses through an information communication network using their advertiser terminal, and inputs advertisement video and quiz through AD Handler to advertise , the main server registers it in the system.

In step S110, the main server generates advertisement content by linking the registered advertisement video and related quiz with each other. As a plurality of such advertisement contents are registered, they are uploaded to the advertisement list.

In step S120, the main server provides the advertisement list according to the request of the consumer terminal registered as a member through the information communication network.

In step S130, as the consumer terminal selects any one of a plurality of advertisement contents included in the advertisement list, the main server may provide an advertisement video of the advertisement contents in a streaming manner.

Accordingly, in the consumer terminal, the advertisement video is reproduced by the terminal application, and when the reproduction of the advertisement video is completed, in step S140, the main server extracts the linked quiz and provides it to the consumer terminal.

In step S150, according to the quiz participation result of the consumer terminal, the main server confirms the correct answer and notifies the consumer terminal, and in the 'Quiz Pass', depending on the consumer's grade, additional payment of 'GEM', an event point, or 'mining right' can pay

Hereinafter, an advertisement providing method according to an embodiment of the present invention will be described in detail through drawings according to the work flow for each component of the quiz-linked advertisement platform system of the present invention.

5A is a diagram illustrating an advertisement providing procedure of an advertisement platform system according to an embodiment of the present invention, and FIG. 5B is a diagram illustrating a procedure for claiming GEM payment and fee after the advertisement providing method shown in FIG. 5B.

Referring to FIG. 5A , when an advertiser terminal 200 that wants to perform an advertisement requests registration of an advertisement video through the AD handling unit 310 ( S200 ), the AD handling unit 310 sends the advertisement to the platform unit 330 . The content registration is requested (S201), and accordingly, the platform unit 330 registers the advertisement content in the system (S202). Thereafter, the platform unit 330 may create and register a quiz round according to the policy in the repository unit 350 ( S203 ).

Thereafter, when a consumer registration is requested according to the execution of the terminal application from the consumer terminal 100 to use the service of the present invention (S210), the platform unit 330 creates a consumer account for the corresponding consumer (S211).

Next, when the inquiry of the advertisement list is requested from the consumer terminal 100 in which the account exists, the platform unit 330 provides an advertisement list for a plurality of advertisement contents (S212), which When one advertisement content is selected, it is provided to the consumer terminal 100 (S213).

The advertisement content includes an advertisement video and a related quiz, and the consumer terminal 100 plays the advertisement video transmitted in a streaming manner (S214).

Thereafter, when the reproduction of the advertisement video is completed, a related quiz is given, and the AD handling unit 310 creates a quiz session for the consumer terminal 100 and starts the quiz ( S220 ).

When the quiz session is generated, the consumer terminal 100 requests the AD handling unit 310 to take a quiz in units of questions (S221), and the AD handling unit 310 returns the quiz together with the quiz ID (S222).

Next, when the consumer terminal 100 submits an answer to the quiz to the AD handling unit 310 (S233), the AD handling unit 310 compares the stored quiz answer with the answer to confirm the correct answer (S224) , returns to the consumer terminal 100 (S225). When all the quizzes are completed, the AD handling unit 310 ends the quiz session.

In addition, the advertisement platform system according to an embodiment of the present invention may provide a mining right to additionally acquire 'GEM' having the characteristics of a basic point and an event point to the consumer according to the result after completing the quiz.

Referring to FIG. 5B , the AD handling unit 310 sends an electronic signature of the correct answer and an electronic signature of the incorrect answer to the consumer terminal 100 when the quiz is completed and one or more incorrect answers are generated for all quiz questions submitted by the consumer. returns to (S230), and the consumer terminal 100 records the received electronic signature in the blockchain of the repository unit 350 and ends the procedure (S231).

Alternatively, if it is 'Quiz Pass' according to the correct answer for all quiz questions asked by the consumer, the electronic signature of the correct answer is recorded in the blockchain of the repository unit 350 (S233).

In addition, after step S231, the HASH value of the GEM MAP is recorded in the blockchain of the repository unit 350, and the GEM MAP of a specific round is released after the corresponding round is completed. The HASH value allows the platform to confirm that the GEM MAP has not been artificially manipulated.

Thereafter, the platform unit 330 may calculate a prize money according to the points obtained by each consumer and distribute the prize money to the consumer terminal 100 ( S250 ). In addition, a fee may be charged to the advertiser terminal 200 according to the provision of the service.

Hereinafter, the technical idea of the present invention will be described in detail with reference to the drawings schematically illustrating the structure of the quiz-linked advertisement platform system according to an embodiment of the present invention.

6A is a diagram schematically illustrating the effect of linking a quiz-linked advertisement platform system and an external service according to an embodiment of the present invention, and FIG. 6B is an architecture of a quiz-linked advertisement platform system according to an embodiment of the present invention. It is a schematic diagram of

Referring to FIG. 6A , the quiz-linked advertisement platform system according to an embodiment of the present invention is basically a platform (GEM Hunter Platform) for consumers to view advertisements and provide compensation. In addition, the system of the present invention may allow the obtained reward to be used for a certain paid service other than simply cashing in, or may provide an item for free to a consumer who satisfies a certain condition in the paid service.

Additionally, the quiz-linked advertisement platform system of the present invention may operate an advertisement slot for promoting a paid service in the middle of the advertisement list. The corresponding advertisement slot does not provide advertisements for solving quizzes and receiving rewards, but may serve as a channel for connecting to affiliated paid services.

As an example, promotion of specific video content may be inserted between advertisements that are rewarded in connection with a video service.

In addition, the quiz-linked advertisement platform system according to an embodiment of the present invention can be applied with block chain technology to secure the trust of advertisers and consumers.

Referring to FIG. 6B , the procedure between components of the quiz-linked advertisement platform system of the present invention is schematically shown, and the roles of each component are shown in Table 2 below.

composition Explanation Repository It is a blockchain-based storage, that is, a distributed ledger. It records advertisements and advertisement round information, and also records the results of quiz participation in which the consumer participated through the application. AD Handler Advertisements are managed at the request of advertisers, and advertisements are registered in the system. It may be operated by the advertiser directly or by an agent trusted by the advertiser. The AD Handler may be different depending on the advertisement, and a plurality of AD Handlers may exist. It stores quizzes and correct answers for advertisements, and also serves to check the answers to the quizzes of the system application to inform whether the correct answers are correct. GEM Hunter Platform It is the main server of the advertising platform system. It receives advertisement registration from AD Handler and records advertisement and advertisement round information in Repository. It also serves to check and inform whether a consumer has obtained GEM when they have answered all the quizzes about the advertisement. GEM Hunter App As a terminal-side application, it is an application that provides a UI so that consumers can use the advertisement portal provided by the system.

A service provision procedure by the quiz-linked advertisement platform system according to the above-described structure is as follows.

1. Register "AD Handler" in "GEM Hunter Platform" as an advertisement request procedure.

2. As the initial advertisement registration process, advertisements are registered on the "GEM Hunter Platform". At this time, the quiz and the correct answer are not registered.

3. As the next advertisement registration procedure, the registered advertisement is stored in "Repository".

4. As a round creation procedure, the "GEM Hunter Platform" creates a round. At this time, a "GEM Map" is created and a hash value is recorded on the block chain. In addition, as a consumer registration process, a consumer's blockchain account is created. At this time, the consumer must register the phone number and e-mail information of his/her terminal in the "GEM Hunter Platform" and perform account authentication using the phone number or e-mail.

5. As the advertisement list inquiry procedure, "GEM Hunter App" will search the advertisement list on the "GEM Hunter Platform", and information about "Platform AD" is also searched. Here, "Platform AD" refers to information on advertisements provided by advertisers that are not provided with compensation inserted by the platform operation side between the advertisements for which compensation is given and advertisements, and quizzes are provided according to the intention of the operation side. It may include information about the advertisement provided along with the advertisement.

And, as the advertisement image reproduction procedure, as the consumer selects a specific advertisement, the advertisement video is played. Also, as a quiz session is started after the advertisement ends, a quiz session for the selected advertisement may be started. The "AD Handler" will return to the "GEM Hunter App" the number of quizzes to make up the session. At this time, for a consumer account suspected of being a robot based on past access history, the "AD Handler" may request a robot confirmation procedure such as 'CAPTCHA'.

6. As a quiz request procedure, "GEM Hunter App" requests a quiz to "AD Handler". At this time, one quiz is requested, and the "AD Handler" returns the quiz together with the quiz ID.

7. As an answer submission procedure, "GEM Hunter App" submits the answer to the quiz to "AD Handler", and "AD Handler" checks the submitted answer and returns the correct answer to "GEM Hunter App" . At this time, the electronic signature of "AD Handler" for the submitted answer is delivered to "GEM Hunter App".

After that, the quiz session ends, and 8. In the "Quiz Pass" registration process, if you have answered the required number of quizzes at the start of the quiz session, you have the correct digital signatures on the number of "AD Handler" , in that case, the results of the quiz session including all digital signatures will be recorded in the "Repository".

If, at the start of the quiz session, the required number of quizzes is not answered and only some or none of the answers are answered correctly, an insufficient number of "AD Handler" correct digital signatures and one "AD Handler" incorrect electronic signature are provided, which It becomes a Quiz Failure and records the results of the quiz session including all electronic signatures in the "Repository".

9. As the procedure to check whether "GEM" was found, in the case of a quiz pass, "GEM Hunter Platform" is searched for whether "GEM" has been found, "GEM Hunter Platform" checks the results of the quiz session in "Repository", and quizzes If it is a pass, check and return whether "GEM" is found by comparing it with "GEM Map". At this time, it is possible to update the point acquisition status for each consumer in the corresponding round in its own database.

10. As a procedure to inquire about the status of consumer point acquisition, it is possible to inquire about the status of acquisition of consumer points for a specific round being managed in the "GEM Hunter Platform" own database. In this case, it is possible to inquire about past rounds, but information about past rounds may be stored for a certain period of time, for example, one month. Thereafter, as a prize distribution procedure after the end of the round, the prize money is calculated and distributed according to the points obtained by each consumer. These contents are transmitted and recorded on the blockchain.

Although many matters are specifically described in the above description, these should be construed as examples of preferred embodiments rather than limiting the scope of the invention. Accordingly, the invention should not be defined by the described embodiments, but should be defined by the claims and equivalents to the claims.

100: consumer terminal 200: advertiser terminal
300: main server 310: AD handling unit
311: AD Handler 330: Platform part
331: advertisement register 332: member register
334: advertisement management unit 336: quiz operation unit
350: repository unit 338: external service interworking unit
400: video service server

Claims (15)

As an advertisement platform system including a main server that provides advertisement content in the form of a video,
The main server is
AD handling unit for registering and managing advertisement video according to the request of one or more advertiser terminals;
Event points having various values according to the quiz participation results, generating one or more advertisement contents by linking a quiz having a time limit to a registered advertisement video, providing the advertisement contents to one or more consumer terminals - hereinafter, 'GEM' - the right to acquire - hereinafter referred to as 'mining right' - a platform unit that pays; and
Repository unit for storing quiz participation results by the consumer terminal
A quiz-related advertisement platform system comprising a. The method of claim 1,
The quiz is
A quiz-linked advertisement platform system that is posed in response to the contents of the advertisement video. The method of claim 1,
The AD handling unit,
A plurality of AD handlers for registering a plurality of advertisement videos requested from the advertiser terminal in the platform unit, and storing a plurality of quizzes and correct answers for each advertisement video,
The AD handler is
When an answer to the advertisement content is input from the consumer terminal, the quiz-linked advertising platform system returns a correct answer to the main server and the consumer terminal. 4. The method of claim 3,
The platform part,
an advertisement registration unit for registering an advertisement video transmitted from the AD handler;
a member registration unit for registering as a member by creating an account according to the request of the consumer terminal;
an advertisement management unit for generating advertisement contents by linking related quizzes according to the registration of advertisement videos, providing the advertisement contents according to the request of the consumer terminal, and calculating an advertisement cost according to the provision of the advertisement contents; and
When providing the advertisement content, a quiz operation unit that questions a related quiz
A quiz-related advertisement platform system comprising a. 5. The method of claim 4,
The advertisement management unit,
a video playback function for providing an advertisement video included in the advertisement content to the consumer terminal in a streaming form; and
and a function of calculating an advertisement cost charged to an advertiser according to the provision of the advertisement content according to a preset rate. 6. The method of claim 5,
The platform part,
Further comprising an external service linking unit that is connected to an external video service server where a consumer who has an account is registered as a member to link the account with each other,
The external service interworking unit,
When a consumer is a fixed-term subscriber to the video service server, a quiz-linked advertisement platform system that pays one or more items usable in the quiz in proportion to the subscription period. 7. The method of claim 6,
The external service interworking unit,
In response to the request of the consumer terminal, a quiz-linked advertisement platform system for paying the basic points held by the consumer as a fixed period fee of the video service server. 7. The method of claim 6,
The advertisement management unit,
Further comprising a function of providing one or more advertisement slots for inserting advertisements for video contents provided by the video service server between a plurality of advertisement contents in the advertisement list provided to the consumer terminal,
The ad slot is
When an advertisement inserted by the consumer terminal is selected, a quiz-linked advertisement platform system for connecting the consumer terminal to the video service server. The method of claim 1,
The platform part,
a quiz providing function of providing a predetermined number of quizzes linked to the consumer terminal as the reproduction of the video included in the advertisement content is completed, and paying predetermined points to the consumer's account according to the quiz participation result when the quiz progress is completed;
A rating setting function that grants a rating according to the consumer's qualifications; and
When the quiz process is completed, the GEM providing function to pay the mining right
Quiz-linked advertising platform system that includes. 10. The method of claim 9,
The GEM is
A quiz-linked advertisement platform system in which the probability of acquisition is set relatively low as it has a high value, and the types that can be acquired in response to the current consumer's rating are limited. 11. The method of claim 10,
The mining right is
Used in the place where the GEM is paid when used by consumers - hereinafter referred to as 'mine' -
The mine is
A plurality of different acquisition probabilities are set for the GEM, and the acquisition probability is determined in proportion to an advertisement cost charged to an advertiser. The method of claim 1,
The repository unit,
A quiz-linked advertisement platform system for generating and storing a block chain sequentially recording information on whether the advertisement content is provided, the quiz participation result, and the points paid. The method of claim 1,
The consumer terminal is loaded with an application interworking with the main server is recorded on a recording medium,
The application is
a system connection unit for transmitting and receiving data by accessing the main server through a set URL;
a UI providing unit that provides an interface for requesting execution of one or more functions provided by the main server;
an advertisement reproducing unit that reproduces an advertisement video of the advertisement content selected by a consumer from the main server; and
A quiz participation unit that proceeds with a quiz according to input through the interface, and requests whether the answer is correct or not from the main server
A quiz-related advertisement platform system comprising a. As a method of providing advertisements by the quiz-linked advertisement platform according to claim 1,
registering an advertisement video according to a request from one or more advertiser terminals;
generating one or more advertisement contents by linking a quiz having a time limit to a registered advertisement video;
providing an advertisement list including one or more advertisement contents according to a request of the consumer terminal;
providing selected advertisement content in the advertisement list to one or more consumer terminals;
when the reproduction of the advertisement video included in the advertisement content is completed, a related quiz questioning step; and
Providing the right to acquire event points of various values - hereinafter referred to as 'GEM' - hereinafter referred to as 'mining rights' - according to the quiz participation result of the consumer terminal
A method of providing advertisements, including. 15. The method of claim 14,
The mining right is
Used in the place where the GEM is paid when used by consumers - hereinafter referred to as 'mine' -
The mine is
A plurality of different acquisition probabilities are set for the GEM, and the acquisition probability is determined in proportion to an advertisement cost charged to an advertiser.

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