KR20210000521A - Method of distributing an advertisement and apparatus for performing the same - Google Patents

Abstract

Disclosed are an advertisement distribution method and devices for performing the same. According to one embodiment of the present invention, the advertisement distribution method comprises the steps of: monitoring distribution of advertisements to obtain information on the distributor; calculating a score of the distributor based on the information; and providing information on the score.

Description

Advertisement distribution method and devices that perform it {METHOD OF DISTRIBUTING AN ADVERTISEMENT AND APPARATUS FOR PERFORMING THE SAME}

The following embodiments relate to an advertisement distribution method and devices for performing the same.

Currently, advertisements can be advertised through a fixed display device.

First, a person (or company) who wants to advertise an advertisement may request a person (or company) that produces an advertisement to produce an advertisement product.

Thereafter, the person who wants to advertise the advertisement may display the advertisement by displaying the advertisement product on a fixed display device or requesting advertisement distribution from an advertisement distribution (or propaganda) agency. In this case, the display device may be a display device that is fixed at a specific location, place, or store where the advertisement is to be distributed.

Advertisement distribution through a fixed display device has limited advertising effect due to the fixed display device type, and advertising marketing must be performed through an advertisement distribution (or propaganda) agency, so the effect of advertisement, distribution method, advertisement display method, etc. There is a limit.

In addition, in order to distribute advertisements through a fixed display device, a display device must be installed at a location where advertisements are desired to be distributed in order to simultaneously distribute advertisements to several places. Accordingly, in the case of distributing advertisements through a fixed display device, if the display device is not installed in a desired location, additional costs such as installation costs and maintenance costs are incurred, and thus advertisements cannot be substantially smoothly distributed.

Embodiments may provide a technology that monitors a distributor distributing advertisements while moving and provides information about the distributor, the distributor's score based on the information about the distributor, and the distributor's score.

An advertisement distribution method according to an embodiment includes the steps of obtaining information on the distributor by monitoring a distributor distributing advertisements, calculating a score of the distributor based on the information, and providing information on the score. It includes the step of.

The information includes the number of advertisements that the distributor participates in, supports, and distributes, the advertisement distribution revenue received by the distributor, the distribution execution amount requested by the distributor, the active region of the distributor, and a global positioning system (GPS) of the display device held by the distributor. system), the presence or absence of a failure, the number of possessions and operating hours, and the time and area at which the advertisement is displayed.

The score may be an index indicating whether the distributor is distributing the advertisement well.

The calculating includes the steps of calculating an advertisement-specific index for the distributor based on the information and the request of the requester who requested the advertisement, and calculating an integrated index for the distributor by synthesizing the advertisement-specific index; and , Determining the score as one of the advertisement-specific index and the integrated index.

The providing may include providing the score to a requester who has requested the advertisement.

The providing may include providing reward information according to the score and a list of distributors to the requester who requested the advertisement.

The compensation information may be an amount of compensation to be deposited to the distributor.

The distributor list may be a list of distributors listed by rank according to the score.

The providing may include providing evaluation information on the distributor based on the score to the requester and the distributor who requested the advertisement.

The evaluation information may be information that evaluates whether the distributor is an excellent distributor for distributing advertisements according to the score.

1 shows an advertisement distribution system according to an embodiment.
FIG. 2 shows a schematic block diagram of the advertisement distribution apparatus shown in FIG. 1.
3 shows a diagram for explaining an advertisement transaction.
4 shows a diagram for explaining an advertisement distribution transaction.
5 shows an example for describing advertisement distribution through the display device shown in FIG. 1.
6 shows an example for describing the display device shown in FIG. 1.
7 shows an example for explaining the score of a distributor according to an embodiment.
8 shows a flow chart for explaining the operation of the advertisement distribution device.

Hereinafter, exemplary embodiments will be described in detail with reference to the accompanying drawings. However, since various changes may be made to the embodiments, the scope of the rights of the patent application is not limited or limited by these embodiments. It should be understood that all changes, equivalents, or substitutes to the embodiments are included in the scope of the rights.

The terms used in the examples are used for illustrative purposes only and should not be interpreted as limiting. Singular expressions include plural expressions unless the context clearly indicates otherwise. In the present specification, terms such as "comprise" or "have" are intended to designate the presence of features, numbers, steps, actions, components, parts, or combinations thereof described in the specification, but one or more other features. It is to be understood that the presence or addition of elements or numbers, steps, actions, components, parts, or combinations thereof, does not preclude in advance.

Terms such as first or second may be used to describe various components, but the components should not be limited by terms. The terms are only for the purpose of distinguishing one component from other components, for example, without departing from the scope of rights according to the concept of the embodiment, the first component may be named as the second component, and similarly The second component may also be referred to as a first component.

Unless otherwise defined, all terms used herein, including technical or scientific terms, have the same meaning as commonly understood by one of ordinary skill in the art to which the embodiment belongs. Terms as defined in a commonly used dictionary should be interpreted as having a meaning consistent with the meaning in the context of the related technology, and should not be interpreted as an ideal or excessively formal meaning unless explicitly defined in this application. Does not.

In addition, in the description with reference to the accompanying drawings, the same reference numerals are assigned to the same components regardless of the reference numerals, and redundant descriptions thereof will be omitted. In describing the embodiments, when it is determined that a detailed description of related known technologies may unnecessarily obscure the subject matter of the embodiments, the detailed description thereof will be omitted.

In the present specification, a module may mean hardware capable of performing functions and operations according to each name described in the specification, or may mean a computer program code capable of performing specific functions and operations. Or, it may refer to an electronic recording medium, for example, a processor or a microprocessor in which a computer program code capable of performing a specific function and operation is mounted.

In other words, the module may mean a functional and/or structural combination of hardware for performing the technical idea of the present invention and/or software for driving the hardware.

Hereinafter, embodiments will be described in detail with reference to the accompanying drawings. However, the scope of the patent application is not limited or limited by these embodiments. The same reference numerals in each drawing indicate the same members.

1 shows an advertisement distribution system according to an embodiment.

The advertisement distribution system 10 includes a requester device 100, a distributor device 300, an advertisement distribution device 500, and a mobile display device 700.

The client device 100 may be an electronic device used by a client requesting an advertisement.

The requester device 100 may transmit a request of the requestor to the advertisement distribution device 500 in order for the requester to request an advertisement. The request of the sponsor may be a request for advertisement production and/or a request for advertisement distribution.

The distributor device 300 may be an electronic device used by a distributor that distributes advertisements while moving. The distributor may be a mobile advertisement distributor who wants to generate revenue by distributing advertisements while moving.

The distributor may have a display device 700 that displays advertisements and manage the display device 700 through the distributor device 300. For example, a distributor may have a plurality of display devices.

The distributor device 300 may transmit information on a distributor held by the distributor device 300 and/or information on a distributor transmitted from the display device 700 to the advertisement distribution device 500.

The electronic devices 100 and 300 described above may be various devices such as a personal computer (PC), a data server, or a portable electronic device. Portable electronic devices include a laptop computer, a mobile phone, a smart phone, a tablet PC, a mobile internet device (MID), a personal digital assistant (PDA), an enterprise digital assistant (EDA). ), digital still camera, digital video camera, portable multimedia player (PMP), personal navigation device or portable navigation device (PND), handheld game console, e-book (e-book), can be implemented as a smart device (smart device). In this case, the smart device may be implemented as a smart watch or a smart band.

The advertisement distribution device 500 may mediate an advertisement transaction between a client and a producer and/or distributor through an advertisement sharing platform. A detailed description of the advertisement transaction will be described in FIG. 3.

In addition, the advertisement distribution device 500 monitors a distributor who distributes advertisements while moving, and provides information about the distributor, the distributor's score based on the information about the distributor, and information about the distributor's score to at least one of the client and the distributor. I have to do it.

Accordingly, the advertisement distribution device 500 enables active advertisement distribution, and provides various information on the distributor so that the client and the distributor can effectively perform the advertisement distribution transaction.

For example, the advertisement distribution device 500 may enable a reasonable selection when a requester selects a distributor to identify, select, and manage excellent distributors. The advertisement distribution device 500 may allow a requester and a distributor to effectively perform an advertisement distribution transaction by confirming the evaluation of the distributor.

In addition, the advertisement distribution device 500 may allow a sponsor to provide a compensation for performing advertisement distribution to a distributor who has performed advertisement distribution, and allow the distributor to provide compensation for performing advertisement distribution from the requester.

The display device 700 is a mobile display device and may be a display device that is mounted (or installed, embedded, or attached) to various moving objects to display advertisements. For example, the display device 700 may be mounted on a moving object to display a single advertisement or a plurality of advertisements. The moving body may be a variety of vehicles such as motorcycles, automobiles, airplanes, and bicycles, and various objects used by distributors such as delivery boxes, helmets, hats, tops and bottoms.

The display device 700 may be mounted in various positions of a moving object in order to effectively distribute advertisements. For example, various positions of the moving object may be a good position to view the display device 700 around the moving object.

FIG. 2 shows a schematic block diagram of the advertisement distribution apparatus shown in FIG. 1.

The advertisement distribution device 500 includes a communication module 510, a memory 530, and a controller 550.

The communication module 510 may transmit a request of a requester transmitted from the requester device 100 and information about a distributor transmitted from the distributor device 300 to the controller 550.

The communication module 510 may transmit a signal transmitted from the controller 550 to the requester device 100 and the distributor device 300.

The memory 530 may store instructions (or programs), images, fonts, etc. executable by the controller 550. For example, the instructions may include instructions for executing an operation of the controller 550 and/or an operation of each component of the controller 550.

The controller 550 may process data stored in the memory 530. The controller 550 may execute computer-readable code (eg, software) stored in the memory 530 and instructions induced by the controller 550.

The controller 550 may be a data processing device implemented in hardware having a circuit having a physical structure for executing desired operations. For example, desired operations may include code or instructions included in a program.

For example, a data processing device implemented in hardware is a microprocessor, a central processing unit, a processor core, a multi-core processor, and a multiprocessor. , Application-Specific Integrated Circuit (ASIC), and Field Programmable Gate Array (FPGA).

The controller 550 may control the overall operation of the advertisement distribution device 500. For example, the controller 550 may control the operation of each component 510 and 530 of the advertisement distribution device 500.

The controller 550 may obtain a request from a requester through the communication module 510. The request of the client may be a variety of advertisement distribution conditions requested by the client, such as a time (or time zone) in which the advertisement is to be distributed, a region, a date, and advertisement content (image, font, video, etc.).

The controller 550 may calculate the score of the distributor based on the request of the sponsor and information on the distributor. The distributor's score may be an indicator of whether the distributor is distributing advertisements well while moving. In other words, the score of the distributor may be an evaluation index of the advertisement distribution performance of the distributor.

First, the controller 550 may monitor the distributor through the communication module 510 to obtain information on the distributor. The information on the distributor may be integrated information on the distributor, the display device 700, and the distributor in which information on advertisements displayed by the display device 700 is integrated.

For example, the controller 550 may monitor the distributor, the display device 700, and the advertisement, and obtain integrated information on the distributor information including the information, the display device 700, and the distributor in which information on the advertisement is integrated. .

Thereafter, the controller 550 may calculate the distributor's score by calculating the distributor's advertisement-specific index and integration index based on the request of the sponsor and the integrated information on the distributor.

For example, the controller 550 may calculate the distributor's advertisement-specific index for each of the plurality of advertisements distributed by the distributor based on the request of the requester and the integrated information about the distributor. The distributor's advertisement-specific index may be an indicator (or score) indicating whether the distributor is distributing a single advertisement well.

The controller 550 may calculate the distributor's integrated index for a plurality of advertisements distributed by the distributor by synthesizing the index for each advertisement. The distributor's integration index may be an indicator (or score) indicating whether the distributor distributes a plurality of advertisements well.

The controller 550 may determine the score of the distributor from one of an advertisement-specific index and an integrated index.

The controller 550 may provide information on the score of the distributor. The information on the score of the distributor may be integrated information about the distributor, the score of the distributor, and various information based on the score of the distributor.

For example, the controller 550 may provide the distributor's score to the client.

Through this, the sponsor can check whether the distributor distributes the advertisements requested by the sponsor well, or request the distribution of the advertisement to a distributor who distributes the advertisement well through the distributor's score.

As another example, the controller 550 may provide at least one of a list of distributors and reward information according to the distributor's score to the client. The compensation information is an amount of compensation that the sponsor should deposit to the distributor, and may be information about the amount corresponding to the advertisement distribution cost that the distributor should receive. The distributor list may be a list of distributors listed by ranking according to the distributor's score.

When providing compensation information, the controller 550 may determine whether the distributor's score exceeds a threshold score. The threshold score may be a reference value for evaluating whether the distributor is an excellent distributor for distributing advertisements.

The controller 550 may provide compensation information according to the advertisement distribution cost based on the determination result.

The controller 550 determines that the distributor has well distributed the advertisement requested by the client, and may transmit the reward amount to the client so that the client deposits the reward amount according to the advertisement distribution cost.

The controller 550 may not deliver the compensation amount according to the advertisement distribution cost to the client because it determines that the distributor has not well distributed the advertisement requested by the client.

When providing a list of distributors, the controller 550 may obtain (or calculate) scores of a plurality of distributors participating in the advertisement sharing platform.

The controller 550 may generate a list of distributors in which distributors are listed according to the ranking of the plurality of distributors based on the scores of the plurality of distributors.

The controller 550 may provide a list of distributors to a requester.

Through this, the sponsor can identify distributors who distribute advertisements well among the plurality of distributors participating in the advertisement sharing platform, request advertisement distribution to distributors who distribute advertisement well, or pay advertisement distribution fees.

As another example, the controller 550 may provide evaluation information on a distributor based on the distributor's score to at least one of a requester and a distributor. The evaluation information may be information evaluating whether the distributor is an excellent distributor to distribute advertisements according to the distributor's score.

The controller 550 may generate evaluation information for the distributor based on the determination result, and then provide the evaluation information to at least one of the requester and the distributor.

When the distributor's score exceeds the threshold score, the controller 550 may determine that the distributor has well distributed the advertisement requested by the client, and may provide evaluation information on the excellent distributor to the client.

When the score of the distributor does not exceed the threshold score, the controller 550 may determine that the distributor did not distribute the advertisement requested by the client well, and may provide evaluation information on the inferior distributor to the client.

Through this, the sponsor can effectively perform a procedure for selecting a distributor and depositing advertisement distribution costs by checking whether the distributor is an excellent distributor or an inferior distributor.

3 is a diagram illustrating an advertisement transaction, and FIG. 4 is a diagram illustrating an advertisement distribution transaction.

Advertising transaction is the production of advertisements that are traded between the sponsor (or advertisement sponsor, advertisement requesting company) and the producer (or advertisement producer, advertisement production company, advertisement designer, advertisement designer company), and the sponsor and distributor (or advertisement distributor) through an advertisement sharing platform. And/or advertising distribution transaction.

In order to perform an advertisement production transaction, the client may upload an advertisement production request to the advertisement sharing platform and request the producer to produce an advertisement.

When an advertisement production request is uploaded, the producer may produce an advertisement requested by the client and upload the produced advertisement to the advertisement sharing platform.

When the produced advertisement is uploaded, the requester may select a preferred advertisement from among the produced advertisements and then pay the advertisement production cost (or payment for advertisement production). In this case, the advertisement production cost may be paid to the producer, excluding expenses such as maintenance of the advertisement sharing platform.

The sponsor can directly display the selected advertisement or request the distributor to distribute the advertisement.

In order to perform an advertisement distribution transaction, the sponsor may request the distributor to distribute the advertisement by uploading an advertisement distribution request to the advertisement sharing platform.

When an advertisement distribution request is uploaded, the distributor may upload an advertisement distribution request (or advertisement distribution intention) to the advertisement sharing platform to the requester of the advertisement that the distributor wants to distribute after checking the advertisement requested by the sponsor. For example, the advertisement distribution request may include an advertisement distribution time, region (or place), a moving route, and a distribution amount.

When an advertisement distribution request is uploaded, the requestor may select a preferred request from among the advertisement distribution requests and permit the distribution of the advertisement to the distributor.

A distributor authorized to distribute advertisements distributes advertisements, and a sponsor who confirms that advertisements are distributed may pay an advertisement distribution fee (or payment for advertisement distribution).

5 shows an example for describing advertisement distribution through the display device shown in FIG. 1.

Distributors may distribute advertisements through the display device 700 while moving. In this case, the display device 700 may collect and accumulate (or store) integrated information on the distributor, the display device 700, and the distributor including information on advertisements, and transmit it to the distributor device 300.

The distributor device 300 may transmit integrated information on the distributor to the advertisement distribution device 500 using an advertisement sharing platform.

The advertisement distribution device 500 may transmit information on the distributor's score including integrated information on the distributor, the distributor's score, and various information based on the distributor's score to the requester device 100.

Accordingly, the sponsor pays the advertisement distribution fee, which is the cost according to the advertisement distribution transaction (or distribution transaction agreement), by checking the information on the distributor, the distributor's score, and various information based on the distributor's score, and the distributor pays the advertisement distribution fee. Can be picked up.

6 shows an example for describing the display device shown in FIG. 1.

The display device 700 may store information on the distributor, the display device 700 owned by the distributor, and advertisements displayed by the display device 700 in the memory 710. The memory 710 may be composed of a plurality of memories.

For example, the display device 700 stores information on a first advertisement displayed by the display device 700 in the first memory 711, and stores information on the second advertisement in the second memory 713 In addition, information on the third advertisement may be stored in the third memory 715.

In order to store information on the distributor, the display device 700, and the advertisement, the display device 700 divides information on the distributor, the display device 700, and advertisements into IDs and stores each information corresponding to each ID. have.

For example, distributors can be given a unique ID. When a distributor has a plurality of display devices, each of the plurality of display devices may be assigned a unique ID corresponding to each of the plurality of display devices. When the display device 700 displays one or more advertisements, the one or more advertisements may be assigned a unique ID corresponding to each advertisement.

The display device ID may include information on the display device 700, ownership information on the distributor, score of the distributor, as well as information on the deposit account of the distributor and each advertisement distributed by the display device 700. The information on each advertisement may include information on advertisement ID, advertisement display time, advertisement distribution GPS data, and the like.

The display device 700 may share information on a distributor, a display device, and an advertisement to the advertisement sharing platform and the advertisement distribution device 500 through the distributor device 300.

Accordingly, the distributor may manage the display device 700 and the advertisement by collecting information on the display device 700 and advertisement included in the display device ID through the distributor device 300.

7 shows an example for explaining the score of a distributor according to an embodiment.

The controller 550 may calculate the score of the distributor by summarizing the item-specific scores for the distributor based on the information on the distributor. The distributor's score can be standardized and calculated to a 100-point scale based on the item-specific score. The item-specific score can be standardized and calculated as a 10 point perfect score per item. In this case, the item-specific score may be changed at any time by applying the item-specific weight.

The information on the distributor includes the number of advertisements the distributor participates, supports, and distributes, the advertisement distribution revenue received by the distributor, the amount of distribution performed by the distributor, the distributor's activity area (or distribution activity area), the GPS of the display device 700 (global positioning system) information, the presence or absence of a failure of the display device 700, the number of possessions and operating hours, and display time and region of the advertisement may be included.

The number of advertisements the distributor participates in may be the total number of advertisements the distributor participates in distributing advertisements among a plurality of advertisements uploaded to the advertisement sharing platform. The number of advertisements distributed by the distributor may be the total number of advertisements distributed by the distributor among a plurality of advertisements uploaded to the advertisement sharing platform. The number of advertisements supported by the distributor may be the total number of advertisements for which the distributor supports the advertisement distribution request (or advertisements in which the distributor announces their intention to distribute advertisements) among a plurality of advertisements uploaded to the advertisement sharing platform.

The advertising distribution revenue may be the total revenue generated by the distributor by distributing advertisements. The distribution execution amount may be an amount required (or suggested) by the distributor to the sponsor in order to perform the advertisement distribution. The active area may be an area in which the distributor is active to distribute advertisements.

The GPS information of the display device 700 may be information on a location and a location of the display device 700. The presence or absence of a failure of the display device 700 may be information indicating whether the display device 700 can display an advertisement. The holding quantity of the display apparatus 700 may be the total quantity of the display apparatus 700 possessed by the distributor to distribute advertisements. The operating time of the display device 700 may be a time (or time zone) during which the distributor operates the display device 700 to distribute advertisements, and a time (or time zone) in which the display device 700 operates.

The items for the distributor can be composed of 10 items as follows.

For example, the items for the distributor include ad time loyalty, ad area loyalty, ad time loyalty, ad distribution count, ad area count, display device failure rate, display device operating time, ad participation, amount received versus the amount presented, and ad Like the distribution participation chart, it can be composed of a total of 10 items. Distributor each item

The advertisement time loyalty is an item indicating whether the distributor has faithfully distributed advertisements according to the advertisement distribution time requested by the client, and the score may be higher as the distributor faithfully distributes advertisements according to the request of the client.

Ad area loyalty is an item indicating whether the distributor has faithfully distributed advertisements according to the advertisement distribution area requested by the sponsor, and the score may be higher as the sponsor faithfully distributes advertisements to the requester.

The loyalty of the advertisement time zone is an item indicating whether the distributor has faithfully distributed the advertisement according to the advertisement distribution time period requested by the client. The score may be higher as the sponsor faithfully distributes the advertisement according to the request of the client.

The number of advertisement distribution is an item indicating the number of advertisements distributed by a distributor, and is an item indicating a distributor's preference of a sponsor. The higher the number of advertisements, the higher the score. That the distributor distributes many advertisements may mean that the distributor faithfully distributes advertisements comprehensively according to the advertisement distribution time, time zone, and region requested by the sponsor. The fact that the distributor distributes a lot of advertisements may mean that the sponsor prefers a distributor who distributes advertisements faithfully, and the distributor can distribute a lot of advertisements.

The number of advertisement areas is an item indicating the number of areas included in the distributor's activity range, and the score may be higher as the number of areas increases. The number of advertisement areas may indicate how wide a distributor distributes advertisements.

The display device failure rate is an item representing the ratio between a failed display device and a normal display device among display devices owned by the distributor, and the score may be higher as the number of failed display devices decreases. The display device failure rate may indicate how faithfully the distributor is maintaining the display device.

The display device operating time (or total operating time) is an item representing the time during which the distributor operates the display device to distribute advertisements, and the score may be higher as the operating time increases.

Advertisement participation is an item indicating the number of times a distributor makes an advertisement distribution request to an advertisement sharing platform, and the score may be higher as the number of participation increases. The degree of participation in the advertisement may mean the number of times the distributor expresses the intention to distribute the advertisement.

The received amount (or advertisement versus distribution amount) is an item representing the total cumulative amount of the amount received by the distributor. The higher the amount received, the higher the score. A large amount of received means that the distributor has received a large amount of money from the client, which can mean that the distributor is a good distributor.

The degree of participation in advertisement distribution is an item indicating the number of times a distributor distributes an advertisement requested through an advertisement sharing platform, and the score may be higher as the number of advertisement distribution increases.

The higher the item score and the distributor's score, the better the distributor can distribute advertisements.

FIG. 8 is a flowchart illustrating the operation of the advertisement distribution apparatus shown in FIG. 1.

The controller 550 may mediate an advertisement distribution transaction between the sponsor and the distributor by providing information on the score of the distributor to the client and the distributor through the advertisement sharing platform. The sponsor and distributor may be a sponsor and distributor who participated in the advertisement distribution transaction.

For example, the controller 550 confirms that a plurality of distributors and sponsors participated in the advertisement sharing platform (810), and requests for advertisement distribution for advertisements requested by the sponsor (e.g., advertisement distribution time, region, amount ) May be transmitted to a plurality of distributors (820).

The controller 550 selects an advertisement distribution request from a plurality of distributors who have confirmed the advertisement distribution request, and makes an advertisement distribution request (for example, the distributor's activity area and preference) to the distributors expressing their intention to distribute the advertisement. Can be transmitted (830).

The controller 550 may transmit an advertisement distribution permission to a distributor selected by the client who has confirmed the advertisement distribution request (840) among distributors who have transmitted the advertisement distribution request (850). For example, after confirming the active region and time of the distributor, and the amount of distribution performed, included in the advertisement distribution request, the sponsor may transmit the request for advertisement distribution and the advertisement distribution permission.

The distributor to whom the advertisement distribution permission has been transmitted may distribute the advertisement by setting the display device 700 according to a request for advertisement distribution (860 ). In this case, the display device 700 may collect integrated information about the distributor, which is information related to the advertisement (870), and transmit it to the advertisement distribution device 500 (or share it on an advertisement sharing platform) (880).

The controller 550 may calculate the score of the distributor based on the integrated information about the distributor obtained by monitoring the distributor distributing the advertisement while moving, and transmit information on the score of the distributor to the requester and the distributor (890).

Upon receiving the information on the score of the distributor, the requester can check whether the distributor has faithfully distributed the advertisement, and deposit the advertisement distribution fee according to the advertisement distribution contract to the distributor, so that the distributor can receive the advertisement distribution fee (900).

The method according to the embodiment may be implemented in the form of program instructions that can be executed through various computer means and recorded in a computer-readable medium. The computer-readable medium may include program instructions, data files, data structures, and the like alone or in combination. The program instructions recorded on the medium may be specially designed and configured for the embodiment, or may be known and usable to those skilled in computer software. Examples of computer-readable recording media include magnetic media such as hard disks, floppy disks, and magnetic tapes, optical media such as CD-ROMs and DVDs, and magnetic media such as floptical disks. -A hardware device specially configured to store and execute program instructions such as magneto-optical media, and ROM, RAM, flash memory, and the like. Examples of the program instructions include not only machine language codes such as those produced by a compiler, but also high-level language codes that can be executed by a computer using an interpreter or the like. The hardware device described above may be configured to operate as one or more software modules to perform the operation of the embodiment, and vice versa.

The software may include a computer program, code, instructions, or a combination of one or more of these, configuring the processing unit to behave as desired or processed independently or collectively. You can command the device. Software and/or data may be interpreted by a processing device or to provide instructions or data to a processing device, of any type of machine, component, physical device, virtual equipment, computer storage medium or device. , Or may be permanently or temporarily embodyed in a transmitted signal wave. The software may be distributed over networked computer systems and stored or executed in a distributed manner. Software and data may be stored on one or more computer-readable recording media.

As described above, although the embodiments have been described by the limited drawings, a person of ordinary skill in the art can apply various technical modifications and variations based on the above. For example, the described techniques are performed in a different order from the described method, and/or components such as a system, structure, device, circuit, etc. described are combined or combined in a form different from the described method, Alternatively, even if substituted or substituted by an equivalent, an appropriate result can be achieved.

Therefore, other implementations, other embodiments and claims and equivalents fall within the scope of the following claims.

Claims (5)

Monitoring a distributor distributing advertisements while moving to obtain information on the distributor;
Calculating a score of the distributor based on the information; And
Providing information on the score
Including,
The information includes the number of advertisements the distributor participates in, supports, and distributes, the advertisement distribution revenue received by the distributor, the distribution execution amount requested by the distributor, the distributor's activity region, and the global positioning of the display device possessed by the distributor. system) information, the presence or absence of a breakdown, the number of possessions and operating hours, and the time and region of the advertisement display
The score is an advertisement distribution method that is an index indicating whether the distributor distributes the advertisement well.
The method of claim 1,
The calculating step,
Calculating an index for each advertisement of the distributor based on the information and the request of the requester who requested the advertisement;
Calculating an integrated index of the distributor by synthesizing the index for each advertisement; And
Determining the score from one of the advertisement-specific index and the integrated index
Advertising distribution method comprising a.
The method of claim 1,
The providing step,
Providing the score to the client who requested the advertisement
Advertising distribution method comprising a.
The method of claim 1,
The providing step,
Providing reward information according to the score and a list of distributors to the requester who requested the advertisement
Including,
The compensation information is the amount of compensation to be deposited to the distributor,
The advertisement distribution method, wherein the distributor list is a list of distributors listed by ranking according to the score.
The method of claim 1,
The providing step,
Providing evaluation information for the distributor based on the score to the requester and the distributor who requested the advertisement
Including,
The evaluation information is information that evaluates whether the distributor is an excellent distributor for distributing advertisements according to the score.

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