KR20200113700A - How to build and receive mobile ads - Google Patents

Abstract

The present invention provides a method for receiving an advertisement. The method includes the steps of: obtaining location information when receiving an unspecified message; extracting a noun in the received message; searching for a related keyword for the extracted noun; transmitting at least one of the searched related keywords, the measured location information, and setting information on a geographical radius range to an advertisement providing server; receiving an advertisement content from the advertisement providing server; and outputting the received advertisement content. According to the present invention, advertisements are not randomly transmitted to unspecified users, but are transmitted to a specific group, thereby enhancing an advertisement effect.

Description

How to build and receive mobile ads}

The present invention relates to online advertising, and more particularly, to mobile advertising.

In general, advertising refers to activities or messages made for a fee through the media for the purpose of selling goods, services, ideas, etc. to the general public by a specified advertiser or changing a friendly attitude such as liking. Due to diversification, the area is expanding.

The online advertising method centered on the Internet has been a measure of advertising decisions with the largest number of visitors or page views of a corresponding medium including advertising content. This is to expose the same advertisement content to all computers, and there is a disadvantage in that the cost-effectiveness of advertisement is inferior because the characteristics of individual users are not considered. In addition, statistical analysis for determining advertisement cost was also performed in a simple method according to the number of visitors or page views, and thus it was difficult for advertisers to make accurate and rational decisions.

On the other hand, recently, mobile terminals such as mobile phones, PDAs, notebooks, and the like have been developed not only as communication means such as mobile communication or wireless Internet, but also as various means other than communication such as cameras, games, and navigation.

This diversification of functions of mobile terminals is also closely related to the development of multimedia technology. Now, mobile terminals can be used as video devices or sound players by outputting high-definition video and high-quality sound sources. And it is also possible to use as a location guide means for sidewalks.

As the functions of mobile terminals are diversified and the functions as multimedia become more powerful, an idea of utilizing sounds or images output through the mobile terminals as mobile advertisement means is also proposed.

As described above, especially recently, mobile advertisements through mobile terminals have been newly illuminated, and thus, they are called the sixth advertisement medium after newspapers, TVs, and the Internet.

Compared to the existing advertising media, mobile advertisements can provide personalized advertisements. In other words, it is possible to increase the efficiency of advertisements by sending appropriate advertisements according to the characteristics of the mobile terminal owner, rather than executing the same advertisement to an unspecified number of advertisements like the existing advertisements. Second, it is possible to execute advertisements suitable for that time at a desired time. Existing media do not know when consumers will contact the media, and therefore, there are many limitations in executing advertisements suitable for time slots. However, advertisement through a mobile terminal has the advantage of being able to execute advertisements to desired consumers at a desired time. And, recently, it is possible to execute advertisements suitable for consumers in a desired place by using a location-based service. Lastly, mobile terminals are interactive, unlike TV or newspaper advertisements. After the advertisement is stimulated by adding a call back URL to the mobile terminal's advertisement so that the consumer can go directly to the corresponding wireless site or directly connect to the advertiser's call center by adding a call back number. In response, participation in events or direct purchases can be made. This has the advantage of being able to lead to an action, that is, a purchase, immediately after the stimulation, compared to the existing advertisement that goes through a lot of time and process from the stimulation of the advertisement to the actual action.

However, despite these advantages, recent advertisements through mobile terminals have several problems. First of all, mobile advertisements are executed to unspecified consumers randomly selected, causing consumer complaints. In principle, advertisements are sent in accordance with the consent to receive mobile advertisements, but some companies give a negative image of mobile advertisements to consumers through random delivery. In addition, the way users can react to the advertising content is limited to simply a fixed callback URL or a method of making a phone call, so in order to enjoy the advertising effect desired by the advertiser, secondary and tertiary users and advertising content As connection is required, additional work and costs are required, giving an image that question the effectiveness of mobile advertising.

Accordingly, the present invention aims to solve the above-described problems. Specifically, an object of the present invention is to increase the advertising effect by allowing advertisements to be transmitted to a specific group rather than randomly transmitted to unspecified users. In addition, an object of the present invention is to increase the advertising effect by allowing the advertisement to be transmitted to a specific area. In addition, an object of the present invention is to increase the advertising effect by inducing the user's behavior after the advertisement is exposed in a manner set by the advertiser when the user selects the advertisement content. In addition, an object of the present invention is to enable an advertiser to easily produce an advertisement through a mobile terminal.

In order to achieve the above object, the present invention provides an advertisement receiving method. The advertisement receiving method includes the steps of obtaining location information when receiving an unspecified message; Extracting a noun in the received message; Searching for a related keyword for the extracted noun; Transmitting at least one of the searched related keywords, the measured location information, and setting information on a geographical radius range to an advertisement providing server; Receiving advertisement content from the advertisement providing server; It may include the step of outputting the received advertisement content.

The extracting step includes analyzing the morpheme of the message; It may include the step of extracting the noun in the message.

The advertisement receiving method may further include receiving data on related keywords from the advertisement providing server. In this case, the searching step may search for the related keywords from the data by using the noun.

The related keywords may be automatically generated, accumulated and stored according to a user's behavior pattern.

The received advertisement content has a degree of similarity to the related keyword, and may be for an advertisement object located within the set geographic radius range.

In the outputting step, the advertisement content may be output on a screen displaying the received message, or when a specific application is executed by a user, the advertisement content may be output on the screen of the specific application.

The advertisement receiving method may further include transmitting information on the output of the advertisement content to the advertisement providing server.

After the advertisement is output, a user guide service is selectively performed as one of the methods of inducing (connecting) user actions in the advertisement content. In this method of inducing user behavior, when an advertiser or a proxy creates advertising content, it is a method of setting the form in which the user wants to be associated with the advertisement when the user clicks the advertisement. The form of this method of inducing user behavior is to make a call to a phone number included in the advertisement content, send a text message to a mobile communication terminal included in the advertisement content, or move to an advertiser's own advertisement homepage of the advertisement content, It is possible to move to an agent replacement advertisement homepage of the advertisement content, view a map using information in the advertisement content, or perform a directions guide service using information in the advertisement content.

Meanwhile, the present invention provides a mobile communication terminal in order to achieve the above object. The mobile communication terminal includes a display unit; A transceiver; A position measurement module; A camera unit; And a processor that controls the display unit, the transmission/reception unit, the position measurement module, and the camera unit. When receiving an unspecified message through the transmission/reception unit, the processor obtains location information through the location measurement module, extracts a noun in the received message, and then searches for a related keyword for the extracted noun, and the searched association When one or more of a keyword, the measured location information, and setting information for a geographical radius range are transmitted to an advertisement providing server through the transmission/reception unit, and advertisement content is received from the advertisement providing server, the received advertisement content can be output have.

On the other hand, the present invention provides a method of producing an advertisement using a mobile communication terminal in order to achieve the above object. The advertisement production method includes the steps of measuring a current location; Storing an image of an advertisement target or store photographed by a camera of the mobile communication terminal; Displaying a guide screen for inputting an advertisement text on a display of the mobile communication terminal; Generating advertisement content including the measured current location information, the image, and the input advertisement phrase when an advertisement phrase is input; It may include transmitting the advertisement content to an advertisement providing server.

The advertisement production method includes the steps of requesting a status of advertisement exposure from the advertisement providing server after the advertisement is started according to the advertisement transmission; Upon receiving the advertisement exposure status from the advertisement providing server, it may further include displaying the advertisement exposure status.

The advertisement production method may further include displaying an advertisement production guide screen. The advertisement production method may further include displaying a screen for inputting an advertisement exposure level.

The advertisement exposure may include one or more of the number of advertisements, an advertisement time period, an advertisement period, and the number of advertisements per hour.

The advertisement production method may further include outputting an advertisement cost according to the input exposure level when the advertisement exposure level is input.

On the other hand, in order to achieve the above object, the present invention provides a mobile communication terminal. The mobile communication terminal includes a display unit; A transceiver; A position measurement module; A camera unit; It may include a processor that controls the display unit, the transmission/reception unit, the position measurement module, and the camera unit.

The processor measures the current location through the location measurement module according to the advertisement production request, activates the camera unit to capture and store an image of an advertisement target or store, and input an advertisement phrase to the display unit. After displaying the guide screen, when an advertisement phrase is input, advertisement content including the measured current location information, the image, and the input advertisement phrase may be generated and transmitted to an advertisement providing server.

The present invention solves the problems of the prior art described above. The present invention allows advertisements to be transmitted to a specific group rather than randomly transmitted to unspecified users, thereby enhancing the advertisement effect. In addition, the present invention enables advertisements to be transmitted to a specific area, thereby enhancing advertisement effects. In addition, the present invention can increase the advertising effect by diversifying a method for connecting with an advertisement when a user reacts to an advertisement.

Specifically, when an unspecified message is received, the mobile communication terminal according to the present invention outputs an advertisement related to the content of the message, so that the advertisement can be made more efficiently. In addition, since the advertisement is not recognized as spam from the point of view of the advertisement recipient, the rejection is reduced. Meanwhile, in the conventional case, the content of the text message may be transmitted to the advertisement providing server 200, but this may be inefficient due to a feeling of rejection to a user who is concerned about the exposure of his/her privacy. However, the present invention does not directly transmit the text message content to the advertisement providing server, but transmits related keywords such as some nouns through morpheme analysis, so that the user's text message content is directly transmitted to the advertisement providing server. As a result, it is also advantageous in terms of privacy.

Meanwhile, the advertisement providing server 200 according to the present invention may prevent the advertisement from being recognized as spam by not randomly transmitting advertisements to a plurality of unspecified terminals. In addition, since the advertisement providing server according to the present invention does not directly receive message contents of the mobile communication terminal, but receives related keywords, it is possible to effectively advertise while protecting the privacy of the user of the mobile communication terminal.

On the other hand, the mobile communication terminal 100 according to the present invention does not connect only the callback URL after the advertisement is exposed through a limited method when the advertisement is selected, so that the advertiser induces user behavior in the desired form after the advertisement is exposed. By being able to do it, you can advertise effectively.

On the other hand, the present invention enables an advertiser to easily produce an advertisement through a mobile terminal.

1 is a schematic overall configuration diagram of a mobile advertisement system according to the present invention.
FIG. 2 is a block diagram showing the configuration of the mobile communication terminal 100 shown in FIG. 1.
3 is a flowchart showing an advertisement receiving method according to the present invention.
4 is an exemplary diagram illustrating extracting a related keyword according to the present invention.
5 is an exemplary diagram showing a process of transmitting an advertisement from an advertisement server according to the present invention.
6 is an exemplary diagram illustrating a process of producing an advertisement through a mobile terminal by an advertiser according to the present invention.
7 is an exemplary view comprehensively showing FIGS. 3 to 6.
8 is a flowchart illustrating a method of inducing a user behavior after an advertiser exposes an advertisement according to the present invention.

Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings, but the same or similar components are assigned the same reference numerals regardless of the reference numerals, and redundant descriptions thereof will be omitted. The suffixes "module" and "unit" for components used in the following description are given or used interchangeably in consideration of only the ease of preparation of the specification, and do not have meanings or roles that are distinguished from each other by themselves. In addition, in describing the present invention, when it is determined that a detailed description of a related known technology may obscure the subject matter of the present invention, a detailed description thereof will be omitted. In addition, it should be noted that the accompanying drawings are only for easily understanding the spirit of the present invention and should not be construed as limiting the spirit of the present invention by the accompanying drawings.

1 is a schematic overall configuration diagram of a mobile advertisement system according to the present invention, and FIG. 2 is a block diagram showing the configuration of a mobile communication terminal 100 shown in FIG. 1.

Referring to FIG. 1, a mobile advertisement system according to an embodiment of the present invention includes a mobile communication terminal 100, an advertisement providing server 200, and an advertiser terminal 300.

As can be seen with reference to FIG. 2, the mobile communication terminal 100 includes a wireless communication unit 110, an audio/video (A/V) input unit 120, a user input unit 130, a sensing unit 140, It may include an output unit 150, a memory 160, an interface unit 170, a control unit 180, a power supply unit 190, and the like. Since not all of the components shown in FIG. 1 are essential, a mobile terminal having more components or fewer components may be implemented.

Hereinafter, the components will be described in order.

The wireless communication unit 110 may include one or more modules that enable wireless communication between the mobile communication terminal 100 and a wireless communication system or between the mobile communication terminal 100 and a network in which the mobile communication terminal 100 is located. have.

For example, the wireless communication unit 110 may include a broadcast receiving module 111, a mobile communication module 112, a wireless Internet module 113, a short-range communication module 114, and a location information module 115. .

The broadcast reception module 111 receives a broadcast signal and/or broadcast-related information from an external broadcast management server through a broadcast channel. The broadcast related information may mean information related to a broadcast channel, a broadcast program, or a broadcast service provider. The broadcast-related information may also be provided through a mobile communication network. In this case, it may be received by the mobile communication module 112. The broadcast signal and/or broadcast related information received through the broadcast reception module 111 may be stored in the memory 160.

The mobile communication module 112 transmits and receives a radio signal with at least one of a base station, an external terminal, and a server on a mobile communication network. The wireless signal may include a voice call signal, a video call signal, or various types of data according to transmission/reception of text/multimedia messages.

The wireless Internet module 113 refers to a module for wireless Internet access, and may be built-in or external to the mobile communication terminal 100. As a wireless Internet technology, WLAN (Wireless LAN) (Wi-Fi), Wibro (Wireless broadband), Wimax (World Interoperability for Microwave Access), HSDPA (High Speed Downlink Packet Access), and the like may be used.

The short-range communication module 114 refers to a module for short-range communication. As short range communication technology, Bluetooth, Radio Frequency Identification (RFID), Infrared Data Association (IrDA), Ultra Wideband (UWB), ZigBee, and the like may be used.

The location information module 115 is a module for obtaining a location of a mobile terminal, and representative examples thereof include a Global Position System (GPS) module and a Location Based System (LBS).

Referring to FIG. 2, an audio/video (A/V) input unit 120 is for inputting an audio signal or a video signal, and may include a camera 121 and a microphone 122. The camera 121 processes an image frame such as a still image or a video obtained by an image sensor in a video call mode or a photographing mode. The processed image frame may be displayed on the display unit 151.

The image frame processed by the camera 121 may be stored in the memory 160 or transmitted to the outside through the wireless communication unit 110. Two or more cameras 121 may be provided depending on the use environment.

The microphone 122 receives an external sound signal by a microphone in a call mode, a recording mode, a voice recognition mode, or the like and processes it as electrical voice data. In the case of a call mode, the processed voice data may be converted into a format that can be transmitted to a mobile communication base station through the mobile communication module 112 and then output. Various noise removal algorithms may be implemented in the microphone 122 to remove noise generated in the process of receiving an external sound signal.

The user input unit 130 generates input data for the user to control the operation of the terminal. The user input unit 130 may include a key pad, a dome switch, a touch pad (positive pressure/power failure), a jog wheel, a jog switch, and the like.

The sensing unit 140 is the current state of the mobile communication terminal 100 such as the open/closed state of the mobile communication terminal 100, the location of the mobile communication terminal 100, the presence or absence of user contact, the orientation of the mobile terminal, acceleration/deceleration of the mobile terminal, etc. By detecting the state, a sensing signal for controlling the operation of the mobile communication terminal 100 is generated. For example, when the mobile communication terminal 100 is in the form of a slide phone, it is possible to sense whether the slide phone is opened or closed. In addition, it is also possible to sense whether the power supply unit 190 supplies power or whether the interface unit 170 is coupled to an external device. Meanwhile, the sensing unit 140 may include a proximity sensor 141.

The output unit 150 is for generating an output related to visual, auditory or tactile sense, and may include a display unit 151, an audio output module 152, an alarm unit 153, a haptic module 154, and the like. have.

The display unit 151 displays (outputs) information processed by the mobile communication terminal 100. For example, when the mobile terminal is in a call mode, a user interface (UI) or a graphical user interface (GUI) related to a call is displayed. When the mobile communication terminal 100 is in a video call mode or a photographing mode, a photographed or/and received image or UI, GUI is displayed.

All.

The display unit 151 includes a liquid crystal display (LCD), a thinfilm transistor-liquid crystal display (TFT LCD), an organic light-emitting diode (OLED), and a flexible display. ), a 3D display, and an e-ink display.

The display unit 151 may be a touch screen including a sensor (hereinafter referred to as a “touch sensor”) for detecting a touch operation. The touch sensor may have, for example, a touch film, a touch sheet, a touch pad, or the like.

The touch sensor may be configured to convert a change in pressure applied to a specific portion of the display unit 151 or a capacitance generated at a specific portion of the display unit 151 into an electrical input signal. The touch sensor may be configured to detect not only a touched position and area, but also a pressure at the time of touch.

When there is a touch input to the touch sensor, a signal(s) corresponding thereto is transmitted to the touch controller. The touch controller processes the signal(s) and then transmits the corresponding data to the controller 180. As a result, the controller 180 can know whether an area of the display unit 151 is touched.

Referring to FIG. 2, a proximity sensor 141 may be disposed in an inner area of the mobile terminal surrounded by the touch screen or near the touch screen. The proximity sensor refers to a sensor that detects the presence or absence of an object approaching a predetermined detection surface or an object existing in the vicinity using the force of an electromagnetic field or infrared rays without mechanical contact. Proximity sensors have a longer lifespan and higher utilization than contact sensors.

Examples of the proximity sensor include a transmission type photoelectric sensor, a direct reflection type photoelectric sensor, a mirror reflection type photoelectric sensor, a high frequency oscillation type proximity sensor, a capacitive type proximity sensor, a magnetic type proximity sensor, an infrared proximity sensor, and the like. When the touch screen is capacitive, it is configured to detect the proximity of the pointer by a change in an electric field according to the proximity of the pointer. In this case, the touch screen (touch sensor) may be classified as a proximity sensor.

The sound output module 152 may output audio data received from the wireless communication unit 110 or stored in the memory 160 in a call signal reception, a call mode or a recording mode, a voice recognition mode, a broadcast reception mode, and the like. The sound output module 152 also outputs sound signals related to functions (eg, call signal reception sound, message reception sound, etc.) performed in the mobile communication terminal 100. The sound output module 152 may include a receiver, a speaker, a buzzer, and the like.

The alarm unit 153 outputs a signal for notifying the occurrence of an event in the mobile communication terminal 100. Examples of events occurring in the mobile terminal include call signal reception, message reception, key signal input, and touch input. The alarm unit 153 may output a signal for notifying the occurrence of an event in a form other than a video signal or an audio signal, for example, by vibration.

The video signal or audio signal may also be output through the display unit 151 or the audio output module 152, so that they 151 and 152 may be classified as part of the alarm unit 153.

The haptic module 154 generates various tactile effects that a user can feel. A typical example of the tactile effect generated by the haptic module 154 is vibration. The intensity and pattern of the vibration generated by the haptic module 154 can be controlled. For example, different vibrations may be synthesized and output or may be sequentially output.

In addition to vibration, the haptic module 154 is used for stimulation such as an arrangement of pins that move vertically with respect to the contact skin surface, a blowing force or suction force of air through a jet or inlet, a grazing on the skin surface, contact of an electrode, and electrostatic force. It can generate various tactile effects, such as the effect by the effect and the effect by reproducing the feeling of coolness using an endothermic or heat generating element.

The haptic module 154 may not only transmit a tactile effect through direct contact, but may also be implemented so that a user can feel the tactile effect through muscle sensations such as a finger or an arm. Two or more haptic modules 154 may be provided depending on the configuration aspect of the mobile communication terminal 100.

The memory 160 may store a program for the operation of the controller 180 and may temporarily store input/output data (eg, a phone book, a message, a still image, a video, etc.). The memory 160 may store data related to vibrations and sounds of various patterns output when a touch input on the touch screen is performed.

The memory 160 is a flash memory type, a hard disk type, a multimedia card micro type, a card type memory (for example, SD or XD memory), and RAM. (random access memory; RAM), static random access memory (SRAM), read-only memory (ROM), electrically erasable programmable read-only memory (EEPROM), programmable read-only memory (PROM), magnetic memory, magnetic It may include at least one type of storage medium among a disk and an optical disk. The mobile communication terminal 100 may operate in connection with a web storage that performs a storage function of the memory 160 over the Internet.

The memory 160 may store various applications. For example, a text message application and an advertisement application may be stored. Such applications can be executed by the control unit. The advertisement application may be received and installed from the advertisement providing server 200. Alternatively, the advertisement application may be received and installed from an application store.

The interface unit 170 serves as a passage for all external devices connected to the mobile communication terminal 100. The interface unit 170 receives data from an external device or receives power and transmits it to each component inside the mobile communication terminal 100, or transmits data inside the mobile communication terminal 100 to an external device. For example, a wired/wireless headset port, an external charger port, a wired/wireless data port, a memory card port, a port for connecting a device equipped with an identification module, an audio input/output (I/O) port, A video input/output (I/O) port, an earphone port, etc. may be included in the interface unit 170.

The identification module is a chip storing various types of information for authenticating the right to use the mobile communication terminal 100, and includes a user identification module (UIM), a subscriber identification module (SIM), and a universal user authentication module. (universal subscriber identity module; USIM), etc. may be included. A device equipped with an identification module (hereinafter referred to as'identification device') may be manufactured in the form of a smart card. Therefore, the identification device can be connected to the terminal 100 through the port.

When the mobile terminal 100 is connected to an external cradle, the interface unit becomes a path through which power from the cradle is supplied to the mobile terminal 100, or various command signals input from the cradle by a user are moved. It can be a passage to the terminal. Various command signals or the power input from the cradle may be operated as signals for recognizing that the mobile terminal is correctly mounted on the cradle.

The controller 180 generally controls the overall operation of the mobile terminal. For example, it performs related control and processing for voice calls, data communication, and video calls. The controller 180 may also include a multimedia module 181 for playing multimedia. The multimedia module 181 may be implemented in the controller 180 or may be implemented separately from the controller 180.

The controller 180 may perform a pattern recognition process capable of recognizing a handwriting input or a drawing input performed on the touch screen as characters and images, respectively.

The power supply unit 190 receives external power and internal power under the control of the controller 180 to supply power necessary for the operation of each component.

In the above, the configuration of the mobile communication terminal 100 has been described. Meanwhile, the advertiser's terminal may be a mobile communication terminal (eg, a mobile phone, a PDA, a smart phone, or a communication terminal) or a computer as shown. When the advertiser terminal 300 is a mobile communication terminal, it may include components as described above. Hereinafter, it is assumed that the advertiser terminal 300 is a mobile communication terminal.

Meanwhile, the advertisement application of the mobile communication terminal 100 receives advertisement content from the advertisement providing server 200 through the mobile communication network 500.

The mobile communication network 500 is based on technologies such as Code Division Multiple Access (CDMA), Wideband Code Division Multiple Access (WCDMA), Long Term Evolution (LTE), LTE-A (LTE Advanced), Wibro/WiMax, and WiFi. A voice call and data communication service is provided to the mobile communication terminal 100.

A message providing server 510 is built on the mobile communication network 500. The message providing server 510 is a message server that provides a function of transmitting messages such as a short message service (SMS), a multimedia messaging service (MMS), a push (PUSH) message, or a notification message.

When a message such as the SMS, MMS, push message, or notification message is received by the mobile communication terminal 100, the advertisement application in the mobile communication terminal 100 analyzes the morpheme in the message and extracts a noun. Then, a keyword associated with the noun is found. In addition, the advertisement application of the mobile communication terminal 100 acquires current location information using a location information module 115 such as GPS, and transfers the obtained location information and the associated keyword to the advertisement providing server 200. send.

The advertisement providing server 200 searches for appropriate advertisement contents using the related keyword and the location information, and transmits the searched advertisement contents to the mobile communication terminal 100. In this case, the advertisement content may include various types of data such as text, banner, image, video, and music.

The advertisement application of the mobile communication terminal 100 may deliver the advertisement to the message application so that the message and the advertisement content are output together. Alternatively, the advertisement application may store the advertisement content and then, when a user executes a specific application, transmits it to the specific application so that the advertisement content is also displayed on the screen of the specific application. In addition, the advertisement application of the mobile communication terminal 100 transmits to the advertisement providing server 200 whether the advertisement content is exposed. In addition, when the user selects the advertisement content, the advertisement application of the mobile communication terminal 100 uses an address included in the advertisement content (=a value that induces a user's behavior after advertisement exposure), Make a call to the included phone number, send a text message to the mobile communication terminal included in the advertising content, go to the advertiser's own advertising homepage of the advertising content, or go to the agent alternative advertising homepage of the advertising content, A map is viewed using information in the advertisement content, or a directions guide service is provided using information in the advertisement content.

Meanwhile, the advertisement providing server 200 creates statistics on the exposure of the advertisement and transmits the created statistics according to a request from the advertiser's terminal.

On the other hand, the advertiser terminal 300 includes an advertisement production application.

As such, the advertiser terminal 300 may directly produce advertisement content by a user and transmit it to the advertisement providing server 200. For example, in order to be able to produce the advertisement content, the advertisement production application of the advertiser terminal 300 activates a camera function so that an advertiser can photograph an advertisement target (e.g., product, store, information around the store). And, an editing function is provided so that the user can input an advertisement phrase for the advertisement target.

In addition, the advertisement production application of the advertiser terminal 300 allows the advertiser to input information on the price and discount coupon of the advertisement target. In addition, the advertisement production application of the advertiser terminal 300 allows the advertiser to input information about an address, a phone number, and the like. In addition, the advertisement production application of the advertiser's terminal 300 may measure the location of a store using GPS or the like so as to provide directions for advertisement recipients.

In this way, when advertisement content is produced through the function of the advertisement production application, the advertiser terminal 300 transmits the produced advertisement content to the advertisement providing server.

At this time, the advertisement production application should be used to determine which target the produced advertisement content should be advertised, how often should the exposure frequency be, whether to advertise to terminals within a geographically certain radius, and when should the area advertisement time period be? , When clicking on an advertisement, the advertiser can specify how the user wants to be connected to the advertisement (=how to induce user action after advertisement exposure). For example, the advertisement production application may allow the advertiser to input a keyword by himself, so that the advertisement content can be advertised according to the keyword.

On the other hand, after transmitting the advertisement as described above, the advertisement production application enables the advertisement to be monitored in progress. For example, the advertisement production application may receive and output statistics on the exposure level of the advertisement from the advertisement providing server 200. In addition, the advertisement production application may receive and output various statistics for the advertisement from the advertisement providing server. Therefore, the advertiser can easily know the effect and the cost of the advertisement.

Hereinafter, the operation of the mobile communication terminal, the advertisement providing server, and the advertiser terminal will be described in detail with reference to FIGS. 3 to 7.

3 is a flowchart showing an advertisement receiving method according to the present invention, and FIG. 4 is an exemplary view showing extracting a related keyword according to the present invention.

First, the mobile communication terminal 100 includes an advertisement application, and the advertisement application includes a related keyword and a local search range (for example, a radius of 500m, a radius of 1km) according to the user's advertisement reception setting (for example, Gangnam and Save the setting information for the same specific region). In this case, when it is set that the advertisement reception is allowed by the user, the related keyword may be received from the advertisement providing server 200. Alternatively, a rule for generating a related keyword for a specific keyword may be received and stored from the advertisement providing server 200, or the mobile communication terminal 100 may generate and store a related keyword according to the rule. Alternatively, the mobile communication terminal 100 may extract and store related keywords according to a user's behavior pattern.

In detail below, when the mobile communication terminal 100 receives an unspecified text message (S101), it executes a text message application (S102).At this time, the received text message may be displayed according to the execution of the application. have. Alternatively, the application may run in the background and the text message may not be displayed. Also alternatively, the text application may include the advertisement application function. And, the advertisement application in the mobile communication terminal 100 measures the current location using GPS, LBS, ITS, etc. (S103) And, the advertisement application of the mobile communication terminal 100 is the text message application through the API. Approaching, above

The morpheme of the sentence in the received text message is analyzed (S104), and a noun is extracted from the sentence (S105), and the advertisement application of the mobile communication terminal 100 compares the stored keywords with the noun ( S106), related keywords for the noun are extracted.

For example, as can be seen with reference to FIG. 4, nouns such as chicken and PC room are extracted from the first received text message, and as related keywords, buldak, steamed chicken, duck, PC room, billiard room, game room, cartoon room, etc. Can be extracted. For another example, a noun such as a billiard room or a bowling alley can be extracted from the second received message, and sports, leisure, and table tennis can be extracted as related keywords. As another example, in the third received text message, a noun, that is, this weekend, Myeongdong is extracted, and as related keywords, Saturday, Sunday, July 17 (Sat), Myeongdong, Hoehyeon, and Namdaemun are extracted. I can. In addition, it is possible to extract Gangnam and Soju as nouns from the transmitted text message, and extract Gangnam, Nonhyeon-dong, Sinsa-dong, Soju, and Hope as related keywords.

If the related keywords can be extracted as described above, the advertisement application sends a local advertisement request to the advertisement providing server 200 by including at least one of the related keyword, the measured location information, and pre-stored area search range information. However, if the related keywords cannot be extracted, the advertisement application may request a global advertisement to the advertisement providing server 200 (S108).

When the advertisement application requests the advertisement and receives the advertisement, the advertisement is transmitted to the text application, and the text application displays the advertisement together with the text message. Alternatively, when the text application itself has the advertisement application function and requests the advertisement and receives the advertisement, the text application displays the advertisement along with a text message. (S109) Alternatively, the advertisement application does not deliver the advertisement to the text message application, stores the advertisement, and transmits the advertisement to the other application when the other application is executed, and displays the advertisement on a part of the screen of the other application. You can also display it.

Thereafter, when the user selects and executes the advertisement details (S110), the advertisement application of the mobile communication terminal 100 outputs detailed information about the advertisement, and when a selection is received from the user, the advertiser or advertisement representative sets After the advertisement is exposed, a route guidance service is provided to the advertisement store through the value of the method for inducing user behavior (S112), or a phone call is made to the advertisement store (S113), or the mobile communication terminal may send a text message to the advertisement store, The location can be identified through the map view of the advertisement store, and the home page of the advertisement store can be opened.

As described above, when an unspecified message is received, the mobile communication terminal outputs an advertisement related to the content of the message, so that the advertisement can be performed more efficiently. In addition, since the advertisement is not recognized as spam from the point of view of the advertisement recipient, the rejection is reduced.

On the other hand, although the noun in the content of the text message may be transmitted to the advertisement providing server 200, this may be inefficient due to a feeling of rejection to a user who is concerned about the exposure of privacy. However, on the contrary, the present invention does not directly transmit the nouns in the text message to the advertisement providing server, but transmits the related keywords, so the contents of the user's text message are not directly transmitted to the advertisement providing server, resulting in privacy protection. It is also an advantageous advertising technique from the side. In addition, it is an advertisement technique that can increase the advertising effect by inducing the user-linked behavior (= method of inducing user behavior) after clicking the advertisement in a way that the advertiser wants. (“How to induce user behavior” can be set at the time of initial advertisement content production, and this value can be changed at the advertisement exposure period at a later request by the advertiser.)

5 is an exemplary diagram showing a process of transmitting an advertisement from an advertisement providing server according to the present invention.

As can be seen with reference to FIG. 5, the advertisement providing server 200 receives a request for posting advertisement content (S201). At this time, information on the advertisement area, the type of advertisement content, and the start/end of advertisement of the advertisement content It also receives the date and so on. Then, the advertisement providing server 200 classifies the advertisement contents into an advertisement area, a type of advertisement, and a start/end date (S202), and stores advertisement data in a database according to the classified criteria (S203).

Thereafter, the advertisement providing server 200 receives an advertisement request from the mobile communication terminal 100 (S204). At this time, the advertisement providing server 200 may receive one or more of location information, related keyword information, and radius information of the mobile communication terminal. Then, the advertisement providing server 200 searches the database using one or more of location information, related keyword information, and radius information of the mobile communication terminal (S205), and stores the searched advertisement content in the mobile communication terminal 100 Transfer to (S206)

When the advertisement content is output from the mobile communication terminal 100 and exposed to the user, the mobile communication terminal provides information on the exposure of valid advertisement data and visible advertisement data based on the presence/absence of the user directly responding to the advertisement. It receives from (100) (S207), records the exposure classification (effective advertisement or visible advertisement), date, day of the week, time, etc. of the exposure information, and aggregates the exposure frequency and advertisement cost to create statistics (S208) and The advertisement statistics are stored in a database (S209). Meanwhile, the advertisement statistics may be transmitted to the advertiser terminal 200 upon request.

As can be seen from the above, the advertisement providing server 200 may prevent the advertisement from being recognized as spam by not randomly transmitting advertisements to a plurality of unspecified terminals. In addition, since the advertisement providing server does not directly receive message contents of the mobile communication terminal, but receives related keywords, it is possible to effectively advertise while protecting the privacy of the user of the mobile communication terminal.

6 is an exemplary diagram illustrating a process of producing an advertisement through a mobile terminal by an advertiser according to the present invention.

The advertiser terminal 300 executes the advertisement production application according to the request (S301). Then, the advertisement production application obtains the user's approval, and then measures the location information using GPS (S302).

Subsequently, the advertisement production application activates the camera function so that the user can take a picture of an advertisement or advertisement (S303). At this time, the advertisement production application displays pre-stored example pictures (= advertisement content template). , It is possible to enable the advertiser to take an advertisement or an advertisement store according to the example picture. In this way, by outputting an advertisement or advertisement store that is well-received by consumers as an example, it is possible to easily shoot even if you are not a professional producer.

Subsequently, the advertisement production application displays a screen to receive the advertisement text, and receives the advertisement text from the advertiser (S304). Even at this time, the advertisement text that is well received by consumers is output as an example (= advertisement content template). By doing so, even if you are not a professional producer, you can make it easy to write. The screen through which the advertisement text can be input may include an item of advertisement content. For example, by displaying items such as product information, phone number, address, phone number, discount coupon, etc., the advertiser can conveniently input advertisement text without worrying, so that the advertisement production application Even if you are not an expert, you can quickly and easily create advertising content, and even small business owners can easily post mobile advertisements and reduce costs.

Subsequently, the advertisement production application determines whether the advertisement is a local advertisement limited to a specific region or a global advertisement.

Displaying a screen allowing the advertiser to select (S305) In addition, although not shown, the advertisement production application includes an advertisement time zone, related keywords, exposure (eg, 3,000 times), and exposure concentration (eg, 1,000 times per day or per day). 1,000 times per day, or 1,000 times between 7pm and 8pm), and a screen that allows advertisers to input how to induce user actions after exposure can be displayed. In addition, the advertisement production application may calculate and display the advertisement cost according to the input of the advertiser, so that the advertiser can know the advertisement cost before the advertisement is made. Alternatively, a screen to allow payment of the advertisement cost may be displayed. Alternatively, the advertisement production application allows the advertiser to advertise according to the cost by automatically calculating and displaying the exposure level, exposure concentration, etc., when the advertiser first inputs a cost that can be paid. In addition, even when the exposure level and the exposure concentration are automatically calculated according to the cost, the advertiser may be able to adjust the exposure level and the exposure concentration level.

When the advertisement information is received in this way, the advertisement production application generates advertisement content (S306), and transmits the generated advertisement content to the advertisement providing server 200 (S307).

In this way, when the advertiser transmits advertisement content through the terminal, the advertisement content is started by the advertisement providing server 200.

After the advertisement is started as described above, when the advertiser requests the exposure status (S308), the advertisement production application of the advertiser terminal 200 receives statistics from the advertisement providing server 200 and displays advertisement exposure statistics or status. (S309)

At this time, the advertisement production application of the advertiser terminal 200 determines to what regional range the advertisement was advertised (for example, to a mobile communication terminal within a radius of a few kilometers), at what time period, the number of advertisements per day, Statistics such as the number of advertisements per time period can be displayed. After displaying in this way, the advertisement production application of the advertiser terminal 200 may display a screen allowing the advertiser to modify the advertisement exposure level. In addition, the advertisement production application may calculate and output an advertisement cost according to the modified advertisement exposure level.

7 is an exemplary view comprehensively showing FIGS. 3 to 6.

As can be seen with reference to FIG. 7 together with FIGS. 3 to 6, when the advertiser terminal 300 transmits the generated advertisement and the advertisement start request (S307), the advertisement providing server 200 starts the advertisement. (S201)

Subsequently, when the mobile communication terminal 100 transmits a request for a global advertisement or a local advertisement (S107, S208), the advertisement providing server 200 receives the advertisement request (S204). The advertisement providing server sends the advertisement content. Upon transmission (S207), the mobile communication terminal 100 displays the advertisement (S109), and transmits information on the exposure of the advertisement to the advertisement providing server 200 (S110). Then, the advertisement providing server (200) creates advertisement statistics and stores it in the database (S209)

Thereafter, when there is a request from the advertiser terminal (S308), the advertisement providing server transmits the advertisement exposure statistics to the advertiser terminal, and the advertiser terminal displays the statistics (S309).

8 is an exemplary diagram in which a user clicks an advertisement and connects a specific service in a direction desired by an advertiser according to the present invention.

As shown in FIG. 8, when the advertisement creation application is executed in the advertiser's mobile communication terminal 300 (S301), it is checked whether the previously generated advertisement content exists and is currently being advertised in the advertisement server (S311).

If the previously generated advertisement content does not exist, the process proceeds to S302 described above. However, if previously generated advertisement content exists and an advertisement is currently in progress, the advertiser's mobile communication terminal 300 may display the advertisement content. In addition, the mobile communication terminal 300 of the advertiser may display a guide screen for modifying the advertisement content (S312). The guide screen may modify a user action induction value or a local/global advertisement. Can be. Alternatively, the guide screen may be used to modify an advertisement text or an advertisement picture.

When the advertisement content is modified according to the screen display, the advertisement server 200 requests modification of the advertisement content.

When the advertisement server 200 receives the advertisement modification request (S210), the database is updated (S211), and the advertisement server 200 performs a process S204.

On the other hand, the mobile communication terminal 100 displays the advertisement (S109), when receiving a selection for the advertisement content from the user (S110), the user action induction value corresponding to the user's selection in the advertisement content. Extracts (S111) And, according to the extracted guidance value, GPS directions (S112) to the advertisement store or performs a phone call (S113) to the advertisement (point). Alternatively, a text message can be created so that a text message can be transmitted to the advertisement store by performing a view of the location of the advertisement store (S114) or linking a specific application associated with the advertisement (dot) (S115). Run the application (S116), or connect to the homepage of the advertisement store (S117)

The advertisement application in the mobile communication terminal and the advertisement production application in the advertiser terminal described above may be implemented in hardware.

According to an exemplary hardware implementation, the applications include application specific integrated circuits (ASICs), digital signal processors (DSPs), digital signal processing devices (DSPDs), programmable logic devices (PLDs), field programmable gate arrays (FPGAs), and processors. processors), controllers, micro-controllers, microprocessors, and electrical units for performing other functions.

In the above, preferred embodiments of the present invention have been exemplarily described, but the scope of the present invention is not limited to such specific embodiments, and thus the present invention is in various forms within the scope described in the spirit and claims of the present invention. It can be modified, changed, or improved.

100: mobile communication terminal 200: advertisement providing server
300: advertiser terminal 500: mobile communication network

Claims (17)

As a method of receiving advertisements,
Obtaining location information when receiving an unspecified message;
Extracting a noun in the received message;
Searching for a related keyword for the extracted noun;
Transmitting at least one of the searched related keywords, the measured location information, and setting information on a geographical radius range to an advertisement providing server;
Receiving advertisement content from the advertisement providing server;
And outputting the received advertisement content. The method of claim 1, wherein the extracting step
Analyzing the morpheme of the message;
And extracting a noun in the message. The method of claim 1,
Further comprising the step of receiving data on related keywords from the advertisement providing server,
In the search step, the advertisement receiving method, characterized in that the search for the related keywords from the data using the noun. The method of claim 1,
The advertisement receiving method, characterized in that the related keywords are automatically generated and accumulated according to a user's behavior pattern. The method of claim 1, wherein the received advertisement content
Has a similarity to the related keyword,
Advertisement receiving method, characterized in that for an advertisement object located within the set geographical radius range. The method of claim 1, wherein the outputting step
Outputting the advertisement content on a screen displaying the received message,
When a specific application is executed by a user, the advertisement content is output on a screen of the specific application. The method of claim 1, after outputting the advertisement content,
And transmitting information on the output of the advertisement content to the advertisement providing server. The method of claim 1, wherein the unspecified message
Advertisement receiving method, characterized in that at least one of SMS, MMS, or push (PUSH) notification (Notification) message. The method of claim 1, after outputting the advertisement,
Selectively make a call to the phone number in the advertisement content using the value set by the advertiser (= user action induction value), or
Send a text message to the phone number in the above content, or
Use the information in the advertisement content to go to the advertisement content homepage that guides the advertisement in detail, or
Using the linked application information in the advertisement contents, the advertisement contents of a specific application hall are linked, or
Use the information in the advertisement content to view the location of the advertisement store, or
An advertisement receiving method, characterized in that performing a directions guidance service using information in the advertisement content. As a method of producing an advertisement using a mobile communication terminal,
Measuring a current location;
Storing an image of an advertisement target or store photographed by a camera of the mobile communication terminal;
Displaying a guide screen for inputting an advertisement text on a display of the mobile communication terminal;
Generating advertisement content including the measured current location information, the image, and the input advertisement phrase when an advertisement phrase is input;
And transmitting the advertisement content to an advertisement providing server. The method of claim 10, after the advertisement is started according to the advertisement transmission,
Requesting an advertisement exposure status from the advertisement providing server;
When receiving the advertisement exposure status from the advertisement providing server, the advertisement production method further comprising the step of displaying the advertisement exposure status. The method of claim 10,
The advertisement production method further comprising the step of displaying an advertisement production guide screen. The method of claim 10,
The advertisement production method further comprising the step of further displaying a screen for receiving the advertisement exposure level. The method of claim 13,
The advertisement exposure degree includes at least one of the number of advertisements, an advertisement time period, an advertisement period, the number of advertisements per hour, and a value for inducing a user action after the advertisement is exposed. The method of claim 13,
And when the advertisement exposure level is input, outputting an advertisement cost according to the input exposure level. As a mobile communication terminal,
A display unit;
A transceiver;
A position measurement module;
A camera unit;
And a processor for controlling the display unit, the transmission/reception unit, the position measurement module, and the camera unit, and the processor obtains location information through the position measurement module when an unspecified message is received through the transmission/reception unit, and the reception After extracting the noun in the generated message, searching for a related keyword for the extracted noun, and sending at least one of the searched related keyword, the measured location information, and setting information for a geographical radius range to an advertisement providing server through the transmission/reception unit And outputs the received advertisement content when the advertisement content is received from the advertisement providing server. As a mobile communication terminal,
A display unit;
A transceiver;
A position measurement module;
A camera unit;
And a processor for controlling the display unit, the transmission/reception unit, the position measurement module, and the camera unit, wherein the processor measures a current position through the position measurement module according to an advertisement production request, and activates the camera unit to Or, after photographing and storing an image of the store, displaying a guide screen for inputting an advertisement phrase on the display unit, and receiving the advertisement phrase, the measured current location information, the image, and the input advertisement phrase are included. A mobile communication terminal, characterized in that the advertisement content is generated and transmitted to an advertisement providing server.

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