KR20120105990A - Method and server of providing advertisements using quizzes, and terminal thereof - Google Patents

Abstract

PURPOSE: An advertisement providing method using a quiz, a server thereof, and a mobile terminal for the same are provided to supply a quiz-typed advertisement to a mobile terminal of a user and supply a fixed benefit to the user inputting a correct answer, thereby arousing user interest. CONSTITUTION: An advertisement providing server receives the registration of quiz-typed advertisements(S305). The advertisement providing server extracts a predetermined advertisement from the quiz-typed advertisements(S310). The advertisement providing server transmits the extracted advertisement to a mobile terminal(S315). The advertisement providing server receives a response message to the advertisement(S330). If the response message includes a correct answer, the advertisement providing server provides a fixed benefit to a user of the mobile terminal(S335-S350). [Reference numerals] (AA) Start; (BB) End; (CC) Yes; (DD) No; (S305) Advertisement providing server receives the registration of quiz-typed advertisements; (S310) Extracting a predetermined advertisement from the quiz-typed advertisements; (S315) Transmitting the extracted predetermined advertisement to a mobile terminal; (S320) The mobile terminal receives the quiz-typed advertisement; (S325) Displaying the received quiz-typed advertisement to a user; (S330) Receiving a response message to the quiz-typed advertisement; (S335) Transmitting the response message to the advertisement providing server; (S340) Advertisement providing server receives the response message; (S345) Response message ⊃ a quiz correct answer; (S350) Advertisement providing server provides a fixed benefit to the user

Description

TECHNICAL AND SERVER OF PROVIDING ADVERTISEMENTS USING QUIZZES, AND TERMINAL THEREOF}

The present invention relates to an advertisement providing method using a quiz, an advertisement providing server, and a mobile terminal therefor for providing an advertisement in a quiz form to a user's mobile terminal.

Today, along with the rapid development of the communication network such as the Internet, advertisement through the communication network is becoming common. If you go through the internet, you can easily advertise to a variety of people in a short space of time without space constraints.

Therefore, currently, advertisers prefer to advertise by paying a certain advertisement fee through a portal site, a blog, a search engine, a homepage, and a mobile.

On the other hand, Internet users are faced with an unlimited number of advertisements, trying to block access to unnecessary advertisements. As a result, advertising for advertisers is currently being overlooked by the Internet and mobile users.

Therefore, it is urgent to introduce an advertisement providing system that can efficiently advertise the advertiser's corporate image, products, services, and the like, and induces interest of the customer so that the customer can voluntarily contact the advertisement.

An object of the present invention is to provide a quiz-type advertisement to the user's mobile terminal, and if the user enters the correct answer, by providing a certain benefit to the user, the quiz to induce the user's interest to voluntarily contact the advertisement An advertisement providing method, an advertisement providing server, and a mobile terminal therefor are provided.

In order to achieve the above object, the present invention comprises the steps of registering the advertisement of the advertisement providing server in the form of a quiz; Extracting, by the advertisement providing server, a predetermined advertisement from the registered quiz type advertisement; Transmitting, by the advertisement providing server, the extracted predetermined advertisement to a mobile terminal; Receiving, by the advertisement providing server, a response message for a predetermined advertisement transmitted to the mobile terminal; And providing a certain benefit to the user of the mobile terminal by the advertisement providing server when the response message includes the correct answer.

In order to achieve the above object, the present invention comprises the steps of receiving a mobile terminal in the form of a quiz; Displaying, by the mobile terminal, the received quiz type advertisement to a user; Receiving, by the mobile terminal, a response message regarding the quiz type advertisement from the user; And transmitting, by the mobile terminal, the received response message to an advertisement providing server.

In order to achieve the above object, the present invention provides an advertisement registration unit for receiving a quiz-type advertisement; An extraction unit for extracting a predetermined advertisement from the registered quiz type advertisement; A transmitter for transmitting the extracted predetermined advertisement to a mobile terminal; A receiver configured to receive a response message for a predetermined advertisement sent to the mobile terminal; A benefit provider for providing a certain benefit to a user of the mobile terminal when the response message includes a correct answer; A database for storing information about the advertisement in the quiz form; And a controller for controlling the advertisement register, the extractor, the transmitter, the receiver, the benefit provider, and the database.

In order to achieve the above object, the present invention provides a wireless communication unit for receiving a quiz-type advertisement, and transmits a response message to the advertisement providing server; A display unit configured to display the received quiz type advertisement to a user; A user input unit configured to receive a response message regarding the quiz type advertisement from the user; And a control unit for controlling the wireless communication unit, the display unit, and the user input unit.

According to an embodiment of the present invention, when the user provides a quiz-type advertisement and the user matches the correct answer to the quiz, the user may be interested by providing a certain benefit.

In addition, according to an embodiment of the present invention, in order to provide a certain benefit, the user may voluntarily contact the advertisement, thereby maximizing the advertisement effect of the advertiser.

1 is a block diagram illustrating a mobile terminal according to an embodiment of the present invention.
2 is a block diagram illustrating an advertisement providing server according to an embodiment of the present invention.
3 is a flowchart illustrating an advertisement providing method using a quiz related to an embodiment of the present invention.
4 is a view showing an embodiment of the present invention.

The terms used in this specification will be briefly described and the present invention will be described in detail.

While the present invention has been described in connection with what is presently considered to be the most practical and preferred embodiment, it is to be understood that the invention is not limited to the disclosed embodiments. Also, in certain cases, there may be a term selected arbitrarily by the applicant, in which case the meaning thereof will be described in detail in the description of the corresponding invention. Therefore, the terms used in the present invention should be defined based on the meanings of the terms and the contents throughout the present invention, rather than the names of the simple terms.

When an element is referred to as "including" an element throughout the specification, it is to be understood that the element may include other elements, without departing from the spirit or scope of the present invention. In addition, the terms "... unit", "module", etc. described in the specification mean a unit for processing at least one function or operation, which may be implemented in hardware or software or a combination of hardware and software. .

Throughout the specification, advertising means promoting the buying behavior of a product or service by promoting and persuading consumers' desires and needs by presenting and persuading the existence, features, and benefits of the product or service to a large number, or increasing the general trust of the advertiser itself. It means non-face-to-face paid communication. The advertisement may include an idea advertisement (idea advertising), which is a PR advertisement for selling a product advertisement and a management policy for selling a product.

DETAILED DESCRIPTION Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings so that those skilled in the art may easily implement the present invention. The present invention may, however, be embodied in many different forms and should not be construed as limited to the embodiments set forth herein. In the drawings, parts irrelevant to the description are omitted in order to clearly describe the present invention, and like reference numerals designate like parts throughout the specification.

1 is a block diagram illustrating a mobile terminal according to an embodiment of the present invention.

The mobile terminal 100 may be implemented in various forms. For example, the mobile terminal 100 described in the present specification may be a mobile phone, a smart phone, a notebook computer, a digital broadcasting terminal, a personal digital assistant (PDA), a portable multimedia player (PMP), or navigation. , Etc.

The mobile terminal 100 includes a wireless communication unit 110, an A / V input unit 120, a user input unit 130, a sensing unit 140, an output unit 150, a memory 160, An interface unit 170, a control unit 180, a power supply unit 190, and the like. 1 illustrates a mobile terminal 100 having various components. However, not all illustrated components are required. A mobile terminal may be implemented by more components than the illustrated components, or a mobile terminal may be implemented by fewer components.

Hereinafter, the components will be described in order.

The wireless communication unit 110 may include one or more components for wireless communication between the mobile terminal 100 and the wireless communication system or wireless communication between the mobile terminal 100 and a network in which the mobile terminal 100 is located. For example, the wireless communication unit 110 may include a broadcast receiving module 111, a mobile communication module 112, a wireless Internet module 113, a short range communication module 114, and a location information module 115 .

The broadcast receiving module 111 receives a broadcast signal and / or broadcast related information from an external broadcast management server through a broadcast channel. The broadcast channel may include a satellite channel and a terrestrial channel. The broadcast management server may refer to a server for generating and transmitting broadcast signals and / or broadcast related information, or a server for receiving broadcast signals and / or broadcast related information generated by the broadcast management server and transmitting the generated broadcast signals and / or broadcast related information.

In addition, the mobile communication module 112 transmits and receives radio signals to at least one of a base station, an external terminal, and a server on a mobile communication network. Here, the wireless signal may include various types of data depending on a voice call signal, a video call signal, or a text / multimedia message transmission / reception.

The wireless Internet module 113 is a module for wireless Internet access, and the wireless Internet module 113 can be built in or externally.

The short range communication module 114 refers to a module for short range communication. Bluetooth, radio frequency identification (RFID), infrared data association (IrDA), ultra wideband (UWB), ZigBee, and the like can be used as the short distance communication technology.

The location information module 115 is a module for confirming or obtaining the location of the mobile terminal. One example is the Global Position System (GPS) module. The GPS module receives position information from a plurality of satellites. Here, the location information may include coordinate information indicated by latitude and longitude. For example, the GPS module can measure the exact time and distance from three or more satellites and accurately calculate the current position by triangulating three different distances. A method of obtaining distance and time information from three satellites and correcting the error with one satellite may be used. In particular, the GPS module can obtain not only the location of latitude, longitude, and altitude but also accurate time together with three-dimensional speed information from the location information received from the satellite.

Meanwhile, the A / V input unit 120 is for inputting an audio signal or a video signal, and may include a camera (barcode recognition unit) 121 and a microphone 122. The camera (bar code recognition unit) 121 processes image frames such as still images or moving images obtained by an image sensor in a video call mode or a photographing mode. The image obtained by the image sensor may include a barcode. The barcode may include one-dimensional barcode, two-dimensional barcode, three-dimensional barcode, color code, gray code, and the like. The processed image frame may be displayed on the display unit 151.

The image frame processed by the camera (bar code recognition unit) 121 may be stored in the memory 160 or transmitted to the outside through the wireless communication unit 110. Two or more cameras (bar code recognition unit) 121 may be provided according to the configuration aspect of the terminal.

The microphone 122 receives an external sound signal through a microphone in a communication mode, a recording mode, a voice recognition mode, or the like, and processes it as electrical voice data. The processed voice data can be converted into a form that can be transmitted to the mobile communication base station through the mobile communication module 112 when the voice data is in the call mode, and output. The microphone 122 may implement various noise removing algorithms for removing noise generated in the process of receiving an external sound signal.

The user input unit 130 generates input data for a user to control the operation of the terminal. The user input unit 130 may include a key pad dome switch, a touch pad (static pressure / capacitance), a jog wheel, a jog switch, and the like. In particular, when the touch pad has a mutual layer structure with the display unit 151 described later, this may be referred to as a touch screen.

The sensing unit 140 may sense the position of the mobile terminal 100 such as the open / close state of the mobile terminal 100, the position of the mobile terminal 100, the presence of the user, the orientation of the mobile terminal 100, And generates a sensing signal for controlling the operation of the mobile terminal 100. For example, when the mobile terminal 100 is in the form of a slide phone, it may sense whether the slide phone is opened or closed. Also, it is responsible for a sensing function related to whether or not the power supply unit 190 is powered on, whether the interface unit 170 is connected to an external device, and the like.

The interface unit 170 serves as an interface with all external devices connected to the mobile terminal 100. For example, a wired / wireless headset port, an external charger port, a wired / wireless data port, a memory card port, a port for connecting a device having an identification module, an audio I / O port, Video input / output (I / O) ports, earphone ports, and the like.

Here, the identification module is a chip that stores various information for authenticating the use right of the mobile terminal 100, and includes a user identification module (UIM), a subscriber identity module (SIM) ), A Universal Subscriber Identity Module (" USIM "), and the like. In addition, an apparatus having an identification module (hereinafter referred to as 'identification device') can be manufactured in a smart card format. Accordingly, the identification device can be connected to the terminal 100 through the port. The interface unit 170 receives data from an external device or receives power from the external device to transfer the data to each component in the mobile terminal 100 or to transmit data in the mobile terminal 100 to an external device.

The output unit 150 is for outputting an audio signal, a video signal, or an alarm signal. The output unit 150 may include a display unit 151, a sound output module 152, an alarm unit 153, and the like.

The display unit 151 displays and outputs information processed by the mobile terminal 100. For example, when the mobile terminal 100 is in a call mode, the mobile terminal 100 displays a user interface (UI) or a graphic user interface (GUI) related to the call. When the mobile terminal 100 is in a video call mode or a photographing mode, the mobile terminal 100 displays a photographed and / or received image, a UI, or a GUI.

Meanwhile, as described above, when the display unit 151 and the touch pad form a mutual layer structure to form a touch screen, the display unit 151 may be used as an input device in addition to the output device. The display unit 151 may be a liquid crystal display, a thin film transistor-liquid crystal display, an organic light-emitting diode, a flexible display, a three-dimensional display 3D display). In addition, two or more display units 151 may exist according to the implementation form of the mobile terminal 100. For example, an external display unit (not shown) and an internal display unit (not shown) may be simultaneously provided in the mobile terminal 100. The touch screen may be configured to detect not only the touch input position and the touched area but also the touch input pressure. In addition, the touch screen may be configured to detect not only the real-touch but also proximity touch.

In the present specification, the term "real-touch" refers to a case in which a pointer is actually touched on the screen, and the term "proximity-touch" refers to a point in which the pointer actually touches the screen. Instead, it refers to the case where the screen approaches a distance from the screen. In the present specification, a pointer refers to a tool for touching or proximity touching a specific portion of a displayed screen. Examples include stylus fans, fingers, and the like.

Although not shown in the drawing, various sensors may be provided inside or near the touch screen to detect a touch or a proximity touch of the touch screen. Alternatively, various sensors for detecting the touch or the proximity touch of the touch screen may be disposed in the sensing unit 140.

An example of a sensor for sensing a touch of the touch screen is a tactile sensor.

The tactile sensor refers to a sensor that senses the contact of a specific object to the extent that a person feels or more. The tactile sensor may detect various information such as roughness of a contact surface, rigidity of a contact object, temperature of a contact point, and the like.

In addition, a sensor for detecting a touch of the touch screen may detect a touch drag. "Touch drag" refers to a case where a touched point is moved while the touch is maintained. That is, it is a case of dragging while the touch is maintained. Tapping a predetermined point on the display screen with a pointer to distinguish it from touch drag may be referred to as a "tap-touch". In this case, a sensor (eg, a tactile sensor) that detects a touch may sense a drag direction, a drag speed, a drag length, and the like of the touch drag.

An example of a sensor for sensing a touch of the touch screen is a proximity sensor.

The proximity sensor refers to a sensor that detects the presence or absence of an object approaching a predetermined detection surface or an object present in the vicinity without using a mechanical contact by using an electromagnetic force or infrared rays. Thus, proximity sensors have a considerably longer life than contact sensors and their utilization is also quite high.

Examples of the proximity sensor include a transmission photoelectric sensor, a direct reflection photoelectric sensor, a mirror reflection photoelectric sensor, a high frequency oscillation proximity sensor, a capacitive proximity sensor, a magnetic proximity sensor, and an infrared proximity sensor.

To explain an example of the operation principle of the high frequency oscillation type proximity sensor, the oscillation amplitude of the oscillation circuit is attenuated or stopped when the sensing object approaches the sensor sensing surface in the state of oscillating the high frequency wave of the wave in the oscillation circuit. This change is converted into an electrical signal to detect the presence or absence of a sensing object. Therefore, even if a non-metallic material comes between the high frequency oscillation proximity sensor and the sensing object, the proximity switch can detect the sensing object to be detected without interference of the object.

Even when the proximity sensor is not firmly mounted, when the touch screen is capacitive, the proximity sensor may be configured to detect the proximity of the pointer by a change in an electric field according to the proximity of the pointer. Therefore, when the pointer is located in close proximity to the touch screen although it is not actually touched, the position of the pointer and the distance between the pointer and the touch screen may be detected.

In addition, the position of the proximity touch with the pointer on the touch screen refers to a position where the pointer is perpendicular to the touch screen when the pointer is in proximity touch. If the proximity sensor is within a predetermined distance range, the proximity sensor may recognize it as a proximity touch. Proximity means the distance away from the screen and the pointer. In particular, the proximity distance may mean the shortest distance away from the screen and the pointer.

In addition, in the present specification, the term "predetermined touch of the screen" means that the pointer is located at a position on the space vertically corresponding to the predetermined point, and is recognized as a proximity touch.

The proximity sensor detects a proximity touch and a proximity touch pattern (eg, proximity distance, proximity touch direction, proximity speed, proximity touch time, proximity touch position, proximity touch movement state, etc.), and detects the detected proximity. Information corresponding to the touch operation and the proximity touch pattern may be output on the touch screen. In this specification, the proximity speed means a speed at which the pointer approaches the screen or a speed at which the pointer moves away from the screen. For example, the proximity sensor may detect a drag direction, a drag speed, a drag length, and the like of the proximity drag. The term "proximity-drag" refers to a case where the proximity touched point is moved while the proximity touch is maintained. That is, the case where the drag is performed while the proximity touch is maintained.

The audio output module 152 outputs audio data received from the wireless communication unit 110 or stored in the memory 160 in a call signal reception mode, a call mode or a recording mode, a voice recognition mode, a broadcast reception mode, The sound output module 152 outputs an acoustic signal related to functions (e.g., call signal reception sound, message reception sound, etc.) performed in the mobile terminal 100. [ The sound output module 152 may include a speaker, a buzzer, and the like.

The alarm unit 153 outputs a signal for notifying the occurrence of an event of the mobile terminal 100. Examples of events occurring in the mobile terminal include call signal reception, message reception, and key signal input. The alarm unit 153 may output a signal for informing occurrence of an event in a form other than an audio signal or a video signal. For example, it is possible to output a signal in a vibration mode. When a call signal is received or a message is received, the alarm unit 153 can output a vibration to notify it. Alternatively, when the key signal is input, the alarm unit 153 can output the vibration by the feedback to the key signal input. The user can recognize the occurrence of an event through the vibration output as described above. Of course, the signal for event occurrence notification may be output through the display unit 151 or the voice output module 152.

The memory 160 may store a program for processing and controlling the controller 180 and may provide a function for temporarily storing input / output data (for example, a phone book, a message, a still image, a video, etc.). It can also be done.

The memory 160 may be a flash memory type, a hard disk type, a multimedia card micro type, a card type memory (for example, SD or XD memory), a RAM (Random Access Memory) SRAM (Static Random Access Memory), ROM (Read Only Memory), EEPROM (Electrically Erasable Programmable Read-Only Memory), PROM (Programmable Read- And an optical disc. In addition, the mobile terminal 100 may operate a web storage that performs a storage function of the memory 160 on the Internet.

The control unit 180 typically controls the overall operation of the mobile terminal. For example, voice communication, data communication, video communication, and the like. In addition, the control unit 180 may include a multimedia module 181 for multimedia playback. The multimedia module 181 may be implemented in the control unit 180 or may be implemented separately from the control unit 180. [

The power supply unit 190 receives an external power source and an internal power source under the control of the controller 180 to supply power for operation of each component.

The various embodiments described herein may be implemented in a computer readable recording medium using, for example, software, hardware or a combination thereof.

According to a hardware implementation, the embodiments described herein may be implemented as application specific integrated circuits (ASICs), digital signal processors (DSPs), digital signal processing devices (DSPDs), programmable logic devices (PLDs), field programmable gate arrays May be implemented using at least one of processors, controllers, micro-controllers, microprocessors, and electrical units for performing functions. In some cases, And may be implemented by the control unit 180.

According to a software implementation, embodiments such as procedures or functions may be implemented with separate software modules that perform at least one function or operation. The software code may be implemented by a software application written in a suitable programming language. In addition, the software codes may be stored in the memory 160 and executed by the control unit 180. [

2 is a block diagram illustrating an advertisement providing server according to an embodiment of the present invention.

As shown in FIG. 2, according to an embodiment of the present invention, the advertisement providing server 200 may include an advertisement register 210, an extractor 220, a transmitter 230, a receiver 240, and a benefit agent. The study 250 may include a database 260 and a controller 270. However, not all illustrated components are required. The advertisement providing server 200 may be implemented by more components than the illustrated components, and the advertisement providing server 200 may be implemented by fewer components.

The advertisement register 210 may register a quiz type advertisement from an advertiser. Advertisers will be able to produce content to be advertised in a quiz form and send it to the advertisement register 210. According to another embodiment of the present invention, the advertisement registration unit 210 may receive only advertisement contents from the advertisers and convert the advertisement contents into a quiz form. The quiz may include a multiple choice quiz as well as a multiple choice quiz.

The extractor 220 may extract a predetermined advertisement among the registered quiz-type advertisements. In this case, according to an embodiment of the present invention, the extractor 220 may extract a predetermined advertisement in consideration of at least one of information about the user of the mobile terminal 100 and the advertisement cost. The information about the user may include personal information such as age, gender, interests, occupation, major, and residence of the user.

The transmitter 230 may transmit the extracted predetermined advertisement to the mobile terminal 100. In this case, the predetermined advertisement may be transmitted in the form of a text, an image, a video, or the like. On the other hand, the transmitter 230 may transmit a result regarding whether the response message for the advertisement in the quiz form includes the correct answer to the mobile terminal 200.

The receiver 240 may receive a response message for a predetermined advertisement from the mobile terminal 100. The response message may include an answer regarding the quiz.

When the response message includes the correct answer, the benefit provider 250 may provide a certain benefit to the user of the mobile terminal 100. The benefit may include at least one of a voice call charge discount, a free text message providing benefit, a wireless internet fee discount, a call-related additional service providing benefit, an application free download benefit, and a point earning benefit. The application may include a specific application or content such as a dictionary, an e-book, a game, and the like. Therefore, the benefit provider 250 may transmit the information related to the benefit to the mobile carrier server.

The database 260 may store information about the advertisement of the quiz type. Information about the quiz-type advertisement may include the quiz content and the correct answer to the quiz. In addition, the database 260 may store information about a certain benefit provided to the user. Meanwhile, the database 260 may store information about the user. Information about the user may include the age, gender, interests, occupation, major, residence, contact information (mobile terminal number) of the user.

The controller 270 generally controls the advertisement register 210, the extractor 220, the transmitter 230, the receiver 240, the benefit provider 250, and the database 260. can do.

In addition, according to an embodiment of the present invention, the controller 270 may generate the quiz type advertisement as a barcode or a wireless communication tag. The barcode may include one-dimensional code, two-dimensional code, and three-dimensional code. The barcode may be on an online medium or an offline medium. An example of the two-dimensional bar code is a QR (Quick Response) code.

The two-dimensional bar code can store various types of information such as texts, numbers, texts, graphics, photos, voices, fingerprints, and signatures, and the contents can be displayed on the screen simply by reading the bar code. In particular, the two-dimensional bar code can be encrypted and can be utilized in various authentication systems such as membership cards, and can also be transferred to the liquid crystal of the mobile phone and used instead of the ticket.

Examples of the wireless communication tag may include an RFID, a Near Field Communication (NFC) tag, and the like. Color code refers to a new concept of data representation technology that records and stores digital information using a specified color combination.

On the other hand, according to an embodiment of the present invention, the controller 270 may limit the number of times the predetermined advertisement is provided. For example, the controller 270 may provide only five advertisements to the mobile terminal 100 a day. Even if the correct message is included in the response message, the advertisement providing server 200 may not provide an unlimited benefit to the user.

Hereinafter, an advertisement providing method for providing a quiz type advertisement to a user using each component of the advertisement providing server 200 will be described in detail with reference to FIG. 3.

As shown in FIG. 3, according to one embodiment of the present invention, the advertisement providing server 200 may receive a quiz-type advertisement [S305]. For example, the quiz type advertisement may be as follows.

Advertising 1) Which company contributed the most to society in 2010?

1. A Corporation

2. B Restaurant

3. C Distribution Company

Advertisement 2) Which refrigerator won the Technology Innovation Award this year?

1.a fridge

2. b refrigerator

3. c refrigerator

Meanwhile, according to an embodiment of the present invention, the advertisement providing server 200 may extract a predetermined advertisement from the registered quiz type advertisement [S310]. In this case, the advertisement providing server 200 may extract a predetermined advertisement in consideration of the advertisement cost. For example, according to an embodiment of the present invention, the advertisement providing server 200 may be extracted more often the higher the advertising cost. That is, if X advertising costs 100,000 won, and Y advertising costs 200,000 causes, Y can be extracted more often than X.

In addition, the advertisement providing server 200 may extract the predetermined advertisement in consideration of information about the user of the mobile terminal 100. The information about the user may include age, gender, interests, occupation, major, residence, and the like. For example, if the user is a woman in her 20s and is interested in beauty, the user may be able to extract and provide advertising related to plastic surgery or skin and cosmetics.

Meanwhile, the advertisement providing server 200 may receive location information from the mobile terminal 100 and extract an advertisement in consideration of the location information of the mobile terminal 100. For example, when the restaurant of the advertiser exists within a predetermined radius of the current location of the mobile terminal 100, the advertisement providing server 200 may extract a quiz-shaped advertisement for the restaurant.

According to an embodiment of the present invention, the advertisement providing server 200 may transmit the extracted predetermined advertisement to the mobile terminal 100 [S315]. In this case, the advertisement providing server 200 may provide the predetermined advertisement by a user request. In addition, the advertisement providing server 200 may provide the predetermined advertisement to the mobile terminal 100 using push technology.

 The push technology is a technology in which a server automatically distributes (transmits) data or programs on a server to a client without using a client-side search operation in a computer communication network such as the Internet. If the user simply installs the client program provided in advance, the program will run and receive information from the host even when not in use. Technically, this is sometimes called webcasting.

In this case, the mobile terminal 100 receives the quiz type advertisement [S320]. The mobile terminal 100 may display the received quiz type advertisement to the user [S325]. The displayed quiz type advertisement may be at least one of a text, an image, and a video.

 According to an embodiment of the present invention, the mobile terminal 100 may receive a response message regarding the quiz type advertisement from the user [S330]. When the quiz is multiple choice, the response message may include the user's selection information. The selection information of the user may be a symbol or a number. If the quiz is a short answer, the response message may include letters or numbers.

The mobile terminal 100 transmits the response message to the advertisement providing server 200 [S335]. In this case, the advertisement providing server 200 receives the response message from the mobile terminal 100 [S340].

The advertisement providing server 200 may determine whether the response message includes the correct answer to the quiz-type advertisement transmitted to the mobile terminal 100 [S345]. If the correct message is included in the response message, the advertisement providing server 200 may provide a certain benefit to the user [S350]. The advertisement providing server 200 may optionally provide a specific benefit to the user. In addition, the advertisement providing server 200 may provide a specific benefit selected by the user.

For example, the correct message is included in the response message, so that the advertisement providing server 200 may provide the user with 5 minutes of free calls, 10 free text messages, or a 5,000 won deduction of wireless internet usage fee. .

In addition, the advertisement providing server 200 may provide a call-related additional service. For example, the advertisement providing server 200 may provide contents such as a ringtone or a background image, a caller display service, a catch call service (a service that checks all the phones that are turned off or calls during a call), and a coloring service (subscriber). It can provide services such as the communication service that converts the desired music or various sounds into the ring tone.

Meanwhile, the advertisement providing server 200 may provide a specific application for free. For example, the advertisement providing server 200 may provide a user with a paid game application for free download.

In addition, the advertisement providing server 200 may provide a benefit of earning points (miles) provided by a mobile communication company or the like, or own points of the advertisement providing server 200.

According to an embodiment of the present invention, the advertisement providing server 200 may differently set a benefit provided to the user for each quiz type advertisement.

The advertisement providing server 200 may transmit whether the correct answer is included in the response message and the benefit information provided to the user to the mobile terminal 100.

4 is a view showing an embodiment of the present invention.

As shown in FIG. 4, the advertisement providing server 200 may generate the quiz type advertisement as a barcode or a wireless communication tag. The mobile terminal 100 may extract the quiz type advertisement by recognizing the barcode or the wireless communication tag. In this case, according to an embodiment of the present invention, the mobile terminal 100 may display the extracted quiz type advertisement. In this case, the mobile terminal 100 may display the quiz-type advertisement in association with a mobile website.

For example, the displayed quiz type advertisement may be as follows.

Quiz 1) What is the top customer satisfaction in 2010?

1. A travel agency

2. B Travel Agency

3. C travel agency

According to an embodiment of the present invention, the user selects a specific answer. If the user selects 3. C travel agency, the mobile terminal 100 may transmit the selection information as a response message to the advertisement providing server 200. In this case, if the answer selected by the user is the correct answer, the mobile terminal 100 may display whether the correct answer is received from the advertisement providing server 200.

If the user's selection is the correct answer, the user is provided with a certain benefit from the advertisement providing server 200. For example, the advertisement providing server 200 may provide a user with benefits such as providing a free call for 10 minutes, providing a game application for free, providing a ringtone, and providing one e-book (e-book). An e-book (e-book) is a digital information book that is made by applying HTML and XML, the standard language of the Internet, instead of a traditional paper book. It is a form of digital content service.

According to one embodiment of the present invention, the above-described method can be embodied as computer readable code on a medium on which a program is recorded. The computer readable medium includes all kinds of recording devices in which data that can be read by a computer system is stored. Examples of the computer-readable medium include ROM, RAM, CD-ROM, magnetic tape, floppy disk, optical data storage, and the like, and also implemented in the form of a carrier wave (for example, transmission over the Internet) .

In addition, although the embodiments of the present invention have been described in detail above, the scope of the present invention is not limited thereto, and various modifications and improvements of those skilled in the art using the basic concepts of the present invention defined in the following claims are also provided. It belongs to the scope of the invention.

100: mobile terminal
200: ad serving server
210: advertisement register of the advertisement providing server
220: extraction unit of the advertisement providing server
230: transmission unit of the advertisement providing server
240: receiving unit of the advertisement providing server
250: benefit provider of the ad serving server
260: Database of ad serving server
270: control unit of the advertisement providing server

Claims (10)

Receiving an advertisement providing server in the form of a quiz;
Extracting, by the advertisement providing server, a predetermined advertisement from the registered quiz type advertisement;
Transmitting, by the advertisement providing server, the extracted predetermined advertisement to a mobile terminal;
Receiving, by the advertisement providing server, a response message for a predetermined advertisement transmitted to the mobile terminal; And
And if the response message includes a correct answer, providing a certain benefit to the user of the mobile terminal by the advertisement providing server. The method of claim 1, wherein extracting the predetermined advertisement
And extracting, by the advertisement providing server, a predetermined advertisement in consideration of at least one of the information about the user and the advertisement cost. The method of claim 1, wherein the schedule benefit is
A method of providing an advertisement comprising at least one of a voice call discount, a free text message provision, a wireless internet usage discount, a call-related supplementary service, an application free download, and a point earning benefit. Receiving, by the mobile terminal, an advertisement in the form of a quiz;
Displaying, by the mobile terminal, the received quiz type advertisement to a user;
Receiving, by the mobile terminal, a response message regarding the quiz type advertisement from the user; And
And transmitting, by the mobile terminal, the received response message to an advertisement providing server. The method of claim 4, wherein the receiving of the quiz type advertisement
And the mobile terminal receiving the quiz type advertisement from at least one of a barcode and a wireless communication tag. An advertisement register to receive a quiz-type advertisement;
An extraction unit for extracting a predetermined advertisement from the registered quiz type advertisement;
A transmitter for transmitting the extracted predetermined advertisement to a mobile terminal;
A receiver configured to receive a response message for a predetermined advertisement sent to the mobile terminal;
A benefit provider for providing a certain benefit to a user of the mobile terminal when the response message includes a correct answer;
A database for storing information about the advertisement in the quiz form; And
And a controller for controlling the advertisement register, the extractor, the transmitter, the receiver, the benefit provider, and the database. The method of claim 6, wherein the extraction unit
The advertisement providing server, characterized in that for extracting a predetermined advertisement in consideration of at least one of the information about the user and the advertising cost. 7. The method of claim 6 wherein the schedule benefit is
An advertisement providing server comprising at least one of a voice call discount, a free text message provision, a wireless internet usage discount, a call-related supplementary service, an application free download, and a point earning benefit. A wireless communication unit for receiving a quiz-type advertisement and transmitting a response message to an advertisement providing server;
A display unit configured to display the received quiz type advertisement to a user;
A user input unit configured to receive a response message regarding the quiz type advertisement from the user; And
And a controller for controlling the wireless communication unit, the display unit, and the user input unit. The method of claim 9, wherein the mobile terminal
Further comprising a barcode recognition unit for recognizing a barcode,
The quiz-type advertising
Mobile terminal characterized in that at least one of a bar code and a wireless communication tag.

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