KR20200086133A - Realtime marketing system - Google Patents

Abstract

The present invention relates to an automated real-time marketing system. According to the present invention, the automated real-time marketing system includes a user-specific identification key generation unit 110, a visitor behavior tracking and reaction command unit 120, a real-time stream data storage 140, a trigger activation condition setting unit 160, setting data storage 150, visitor behavior and other information acquisition unit 130, third-party API interworking execution unit 180, visitor unique identification key acquisition unit 171, visitor behavior data transmission unit 172, a visitor tracking module 170 consisting of the execution unit 173. According to the present invention, information and benefits that a visitor is looking for can be presented in various ways.

Description

Automated real-time marketing system according to a series of actions on the web page of the visitor of the site {REALTIME MARKETING SYSTEM}

The present invention relates to an automated real-time marketing system according to a series of actions in a web page of a site visitor, and more specifically, a visitor based on the type of website inflow of the site visitor and the series of visitor behavior patterns within the website. It is an automated real-time marketing system based on a series of actions in a website visitor's web page that automatically accomplishes the purpose of the website in real time by presenting information and benefits that are being sought in various ways.

The present invention applies to online marketing, particularly a marketing system for maximizing the effectiveness of advertisements for visitors to a website through online advertising, and provides optimized marketing to each visitor to promote sales messages, emails, text messages, and specific content It can be viewed as a CRM and personalization/recommendation system. In particular, it can be classified as'Rule Based CRM' (customer-response CRM based on pre-set rules) in that the optimized marketing message is selected and delivered by tracking the physical environment such as the inflow condition of the visitor and the behavioral characteristics of the visitor within the site. If there is an emphasis on the characteristics of a function, it can be classified as an'on site re-marketing advertisement system based on visitor behavior' that did not exist previously.

Conventionally, targeted customers are loaded with web log analysis and purchase data, survey data, etc. in the form of a data warehouse, and then collect and load visitor behavior using a separate web log analysis software and link data with each data. After selecting, it has been made in such a way as to perform marketing activities such as email sending and DM sending by using the extracted customer list.

In the case of overseas, as a more advanced form, it collects and stores visitor behavior data through real-time web log analysis, puts this data into a big data analysis system, extracts a targeted customer list, and immediately extracts the extracted customer list. In some cases, it may be downloaded or stored in the system so that a corresponding marketing message is transmitted when the customer visits, but it is not significantly different from the method of data mining.

Another method is to determine the visitor's referrer path by applying the usual web log analysis technology, and then launch a banner advertisement or pop-up (POP-UP) window suitable for the visitor. There were technologies such as a shopping cart reminder that determines whether to purchase or not after a few days after delivery, and delivers a purchase induction message through e-mail, etc., and records the customer's purchase history and the list of products in the online shopping mall that have been searched for recommendation. There was also a method of matching the product and message to be proposed through an algorithm and sending the product and message when the customer visited.

However, the prior art as described above is a problem of time and cost in a limited data mining method, a technical difficulty problem in processing through a big data processing system, and an unsophisticated problem of targeting audiences that appears in a simple method of discriminating inflow paths, As in the shopping cart reminder, the application is limited due to a narrow problem in the scope of utilization targeted only to customers who are not potential customers prior to membership registration or the first purchase, and the dependence on the system construction cost of the recommendation engine and personalization engine and existing purchase history is high. There was a problem in that it was focused on existing customers and neglected by potential customers before purchase, and the target was narrow.

As a background technology of the invention, there is a patent registration No. 0705321 "Real-time target marketing system using wired/wireless Internet" (Patent Document 1). In the background art,'with a number of service providers that provide data services on a wired Internet or wireless application protocol (WAP)-based wireless Internet using a toll-free or sender-based method or to customers with a store, In a marketing system targeting a customer registered in a customer database for each service provider, set a predetermined real-time mobile target marketing execution condition and a customer event initiation condition performed by each service provider, and set real-time reservation status or order for each company / Purchasing inducement short message including the contents of each company by extracting customers who send a short message by searching the customer database of the corresponding company when real-time monitoring of delivery status meets the above-mentioned target marketing execution condition or customer event start condition We propose a real-time target marketing system using wired/wireless Internet, which is equipped with a real-time mobile target marketing server that sends a message and stores the sending history in an SMS sending database.

However, the above background technology enables short-term messages to induce purchases to members who have experience in using the service according to event conditions and store conditions. There was a problem that the target was narrow and neglected by potential customers prior to purchase by focusing on this existing purchase customer.

The present invention is to solve the problems as described above, the target audience and existing customers, including visitors who do not have a membership or first purchase history, the target is wide, and the conditions of visit (eg, inflow route, affected advertisements) ) And physical/psychological conditions (e.g., weather, temperature, geographic location, stock price, etc.) can be included in the rule (Rule) to enable more specific customer targeting, and whether certain actions (events) of visitors within the website are possible. Marketing functions are automatically performed by triggers (conditions that cause marketing actions) to be made of action patterns consisting of and a series of actions, so a series of web pages of site visitors can perform marketing at the best time for each customer in real time. The purpose is to provide an automated real-time marketing system based on behavior.

In addition, by linking or expanding the predetermined marketing activities for each trigger (e-mail sending, SMS sending, coupon sending, banner exposure, moving to a specific page), it is possible to obtain the effect of promoting purchase conversion within an automated site. There is an effect, and in implementing this, the cost is reduced because there is no existing CRM system, web log analysis system, recommendation/personalization system, etc. -The steps of storage-analysis-extraction-execution are branched by condition in real time according to preset rules and automatically responded immediately, saving time, and visitors than information that can be obtained from CRM systems such as customer's existing information and purchase history. Automated by a series of actions on the web page of a very useful site visitor that can increase the marketing performance of potential customers before purchasing, which has been relatively neglected by increasing the weight of the inflow path/type and behavior pattern of the site. Another purpose is to provide a real-time marketing system.

The present invention is a user-specific identification key generation unit, visitor behavior tracking and reaction command unit, real-time stream data storage, trigger active condition setting unit, setting data storage, visitor behavior and other information acquisition unit, third-party API interlocking execution unit and visitor A real-time marketing system comprising a visitor tracking module consisting of a unique identification key acquisition unit, a visitor behavior data transmission unit, and a reaction execution unit is connected to a visitor terminal of a visitor, a user terminal of a user, an information provider, and a third-party marketing system. In the environment, after a user stores a series of conditions in which a trigger is to be activated through a trigger activation condition setting unit in a configuration data store, when a visitor triggers an event, the behavior is transmitted to the visitor behavior tracking and reaction command unit by the visitor behavior data transmission unit After being delivered, the visitor behavior tracking and reaction command unit stores the visitor behavior data received in the real-time data stream storage, compares it with a set of conditions stored in the configuration data storage, and the conditions of the configuration data storage include the conditions of the information provider. If the condition is satisfied by comparing other information through the other information acquisition unit other than the visitor behavior, if the trigger is activated and the command is sent to the reaction execution unit or third-party API linkage execution unit, the reaction execution unit or third-party API linkage It is intended to provide an automated real-time marketing system according to a series of actions in a web page of a site visitor, characterized in that the execution unit performs a targeted marketing activity in real time to a visitor using a reaction method stored in a configuration data store.

In addition, by including at least one of a specific function module in the visitor tracking module, a visitor unique identification key acquisition unit or a visitor behavior data transmission unit or a reaction execution unit, in the form of an SDK/library in the mobile app, the visitor or mobile app user It is intended to provide an automated real-time marketing system according to a series of actions in a web page of a site visitor characterized by determining action data.

In addition, the visitor behavior data transmission unit is omitted, and the visitor behavior tracking and reaction command unit determines the behavior data of the visitor or mobile app visitor using the method of network packet sniffing (Network Packet Sniffing). We want to provide an automated real-time marketing system based on a series of actions on the page.

In addition, in the method of tracking visitor behavior and reacting command unit, '3rd party API interlocking unit' along with information that can identify visitors tracked/extracted to external marketing software without targeting the reaction performing unit. It is intended to provide an automated real-time marketing system according to a series of actions in a web page of a site visitor, characterized in that a targeted marketing activity is performed to a customer by calling an API using.

In addition, the user does not perform the'trigger active condition' to be generated in the trigger active condition setting unit and stored in the setup data store, and real-time stream data using third-party machine learning (machine learning) software or system. A series of actions within a website of a visitor to a site, characterized by automatically setting the trigger activation condition to the trigger activation condition setting unit after learning by referring to the data in the store or the purchase data of the user website/online shopping mall. In order to provide an automated real-time marketing system according to.

The automated real-time marketing system according to a series of actions in a web page of a site visitor of the present invention is broadly applicable to potential customers and existing customers, including visitors who do not have a membership subscription or first purchase history, and has a wide range of applicable targets and visit conditions (eg : It is possible to include inflow paths, affected advertisements) and physical/psychological conditions (e.g. weather, temperature, geographic location, stock price, etc.) in the judgment conditions (Rule), enabling more specific targeting of customers, The marketing function is automatically executed by triggers (conditions that cause marketing actions) to be made of a specific action (event occurrence) and action patterns consisting of a series of actions. There is.

In addition, by linking or expanding the predetermined marketing activities for each trigger (email sending, SMS sending, coupon sending, banner exposure, moving to a specific page) to operate, it is possible to obtain an effect of promoting purchase conversion within an automated site. There is an effect, and in implementing this, the cost is reduced because there is no existing CRM system, web log analysis system, recommendation/personalization system, etc. -The steps of storage-analysis-extraction-execution are branched by condition in real time according to preset rules and automatically responded immediately, saving time, and visitors than information that can be obtained from CRM systems such as customer's existing information and purchase history. It has a very useful effect to increase the marketing performance of potential customers before purchasing, which has been relatively neglected by increasing the weight of the inflow route/type and behavior pattern in the site.

1 is a diagram showing the overall configuration and flow of an automated real-time marketing system 100 according to a series of actions in a web page of a site visitor.
2 is a view showing the operation sequence and function of the visitor unique identification key generation unit 110.
3 is a diagram showing the operation sequence and function of the visitor behavior tracking and reaction command unit 120.
4 is a diagram illustrating an example of a storage format of a real-time stream data storage 140.
5 is a diagram using an example of a user-defined trigger activation condition storage format.
6 is a trigger activation condition setting unit 160, which is a diagram illustrating a process in which a user creates a trigger to use the system and registers a reaction when the trigger is activated.
7 is an example of the operation of the real-time marketing system 100 viewed from a website's visitor's point of view, and when a visitor visits a site to which the system is applied, triggers are activated in accordance with a specific visitor's behavior pattern, and defined in the corresponding trigger This is an example of viewing the reaction type and content.

The present invention will be described in detail below with reference to the embodiments presented in the accompanying drawings, but the presented embodiments are illustrative for a clear understanding of the present invention and the invention is not limited thereto.

Hereinafter, the technical configuration of the present invention will be described in detail according to a preferred embodiment.

In order to accelerate the cycle of online advertising-website visit-conversion performance (purchase/subscription, etc.), which is the basic stage of online marketing, the present invention tracks visitor interests from inflow characteristics including advertisements and tracks behavior after visiting the website. By determining the optimal time to deliver a message to increase conversion performance based on preset rules and sending a sales promotion message in an automated manner in real time, a high-cost CRM system, big data system, personalization and recommendation engine It is to provide high-efficiency marketing automation tools at low cost to online business companies that cannot use them.

1 is a diagram showing the overall configuration and flow of an automated real-time marketing system 100 according to a series of actions in a web page of a site visitor.

An automated real-time marketing system according to a series of actions in a web page of a site visitor of the present invention includes a visitor terminal 410 of a visitor 400 using a real-time marketing system 100, a user terminal 310 of a user 300, The information provider 200 and the third-party marketing system 500 and the real-time marketing system 100 are connected to perform real-time marketing.

The real-time marketing system 100 is composed of a server system and a client system. The server system includes a visitor unique identification key generation unit 110, a visitor behavior tracking and reaction command unit 120, and a real-time data stream storage 140. ) And trigger active condition setting unit 160, setting data storage 150, and other information acquisition unit 130 and third-party API interlocking execution unit 180 other than visitor behavior, and the client system tracks visitors It is composed of a module 170, and the visitor tracking module 170 is composed of sub-components of the visitor unique identification key acquiring unit 171, the visitor behavior data transmitting unit 172, and the reaction performing unit 173, and the user After the 300 sets a series of conditions to be activated by the trigger through the trigger active condition setting unit 160 in the trigger active condition setting unit 160, it is stored in the setting data storage 150, and the visitor 400 When the event triggers an event, the action content is transmitted to the visitor action tracking and reaction command unit 120 by the visitor action data transmission unit 172, and the visitor action tracking and reaction command unit 120 displays the transmitted visitor action in real time. After storing in the stream storage 140 and comparing with a series of conditions stored in the setting data storage 150, when a condition is satisfied, the trigger is activated and the reaction execution unit 173 or a third-party API interworking execution unit 180 When the command is transmitted, the reaction performing unit 173 or the third-party API interworking performing unit 180 uses the method of executing a series of activities to the visitor using the reaction method stored in the setting data storage 150 in real time to the visitor. Perform targeted marketing activities.

The'visitor unique identification key generating unit 110' of the server system serves to issue a unique key for each visitor at the request of the'visitor unique identification key acquiring unit 171' of the client system. It operates independently of the component and is briefly described with reference to FIG. 2.

The'visitor behavior tracking and reaction command unit 120' of the server system receives the behavior information of the visitor 400 from the client and stores it in the'real-time data stream storage 140', and then performs marketing activities (reactions) It judges whether or not it serves to issue a command to the'third party API interworking execution unit 180' or the'reaction execution unit 173' of the client system, and is briefly described with reference to FIG. 3.

The'real-time data stream storage 140' of the server system serves to store visitor behavior data, and data 30 that can occur for each session, as shown in the example described in FIG. 4, is stored whenever visitor behavior occurs Load data 20 and the like.

The'configuration data storage 150' of the server system serves to store the conditions specified by the user 300 for the'visitor behavior tracking and reaction command unit 120' to operate, as shown in FIG. A trigger 60 to be activated when a combination of a trigger sequence for a series of behavioral forms, such as a scenario sequence 50 constituting an individual behavioral form 40 and its behavior, and a behavioral form are satisfied, and a trigger to be activated In this case, the reaction 70 to be commanded is configured in association.

The'trigger active condition setting unit 160' of the server system serves to store or modify the user's behavioral form, visitor characteristics, data other than visitor data, etc. in the'configuration data storage 150'.

The server system'other visitor behavior and other information acquisition unit 130' collects information that can be obtained from the'real-time marketing system 100' and a separate information provider 200 to set the trigger activation condition 40. It can be used as a configurable element, and the information provider 200 can provide functions such as the calendar API 210 and the climate information API 220, and examples of information that can be obtained from the calendar operator The user's schedule, the stock price index from the stock information provider, and the probability of precipitation for each region can be obtained from the weather forecast provider.

The third-party marketing system 500 provides functions such as the mail sending system API 510, the SMS sending API 520, and the third-party API interworking unit 180 of the server system to the third-party marketing system Using the functions of the mail sending system API 510 provided by the 500 or the SMS sending API 520, marketing is performed to other media than the website or application used by the visitor.

The visitor tracking module 170 is composed of sub-components of the visitor unique identification key acquisition unit 171, the visitor behavior data transmission unit 172, and the reaction execution unit 173.

Among the'visitor tracking module 170' of the client system, the visitor'visitor unique identification key acquiring unit 171' serves to acquire a key having a unique value for each visitor from the'visitor unique identification key generating unit 110'. , This key is used to send visitor activity and is used to distinguish visitors.

The'visitor behavior transmission unit 172' of the client system collects information of the visitor's environment and various behaviors caused by the visitor, collects the visitor behavior of the server system, and collects it in the'visitor behavior tracking and reaction command unit 120' It serves to convey information.

The'reaction execution unit 173' of the client system performs a series of actions of delivering a message to the visitor according to the visitor behavior tracking of the server system and a response transmitted from the reaction command unit 120.

2 is a diagram showing the operation sequence and functions of the visitor unique identification key generation unit 110, the'visitor unique identification key acquisition unit 171' of the client system and the'visitor unique identification key generation unit 110 of the server system. 'It is a picture explaining how to generate or maintain a unique identification key for visitors, and the script embedding method on the website is written as an example.

When you want to track visitor behavior at the global level rather than at the scope of a single session unit, you need a consistent key value that can be tracked.

In the example, in the application program other than the website for the portion indicated by the script, it may be used as a module or a development tool (SDK) as a set (library) of codes implemented in a programming language.

As shown in FIG. 2, when the'visitor unique identification key acquisition unit 171' is executed in the visitor's client (S201), it is checked whether the visitor's unique identification key exists in the client's storage (cookie in the example), and if so, The value is reused (S208), otherwise the key is requested from the visitor unique identification key generator 110 (S203).

At this time, the cookie that can be read and written in the'visitor unique identification key acquisition unit 171' is a one-party cookie issued by the user's website domain or IP, and the'visitor unique identification key generation unit 110' is used. A third-party cookie may be issued to the domain of the real-time marketing system.

The'visitor unique identification key generation unit 110' checks the HTTP cookie header value to see if there are any history of third-party cookies issued in the past (S204).If a value exists, it does not generate a unique key value and returns the existing value as it is. (S207), if the value does not exist, generates a unique key value using a random value (S205) and issues it using the Set-Cookie item of the HTTP response header (S206)

The user's unique identification key generated or re-confirmed by the'visitor unique identification key generator 110' is stored in a first-party cookie in response to the client's'visitor unique identification key acquiring unit 171' (S208).

3 is a diagram showing the operation sequence and functions of the visitor behavior tracking and reaction command unit 120, a series of processes in which the behavior of the visitor (client) 400 is transmitted to the server and the behavior is determined to cause the visitor to react again. It is a picture that is drawn, and the script embedding method on the website is written as an example. First, when the visitor 400 visits the user's website, the'visitor tracking module 170' downloads the embedded HTML

The'visitor tracking module 170' is automatically executed as a sequential execution script.

The'visitor unique identification key acquiring unit 171' and'visitor behavior data transmission unit 172', which are attached to the'visitor tracking module 170', are automatically executed as a sequential execution script or executed by an intentional request, The'reaction performing unit 173' is executed upon request.

When the'visitor behavior data transmission unit 172', which is part of the'visitor tracking module 170', is first executed (S301), a session is generated, and the session expiration period is extended whenever a visitor's action occurs before the session expires. (S302 ~ S306), the identification of the visitor's unique identification key included in this process (S306) (formerly in FIG. 2) may be performed first before the'visitor behavior data transmission unit 172' is executed.

In addition, the same function is performed to omit the visitor behavior data transmission unit 172 and to determine the behavior data of the visitor or mobile app user using the method of network packet sniffing.

4 is a diagram using an example of a storage format of a real-time stream data storage 140, and additional data such as cumulative number of visits and average visit intervals that can be obtained from cookie values are omitted from the table. After obtaining the session key and the visitor's unique identification key, including the visitor's environment (FIG. 4-30), the main information of the visitor behavior information (FIG. 4-20) is obtained and is also displayed in the'real-time stream data storage 140'. Save as the same type as 4 (S308)

As visitor's environment (FIG. 4-30), visitor characteristics such as gender, age, and rating of the visitor through mapping, cumulative number of visits (FIG. 4-35), and visit interval (FIG. 4-31, 34, 35) are used. And user-defined values through other mappings.

Types of events such as landing (beginning of a session-reaching a website), page view (loading), clicking, reaching a specific page, viewing a product, adding a shopping cart, placing an order, and posting as visitor behavior information (Figure 4-20) 4-25) coded code, sentence or text to supplement the code (Figure 4-26), visitor referrer (Figure 4-27), current page URL (Figure 4-28), event occurrence The time (FIG. 4-21), the order of occurrence (FIG. 4-24), etc. can be used.

5 is a diagram using an example of a user-defined trigger activation condition storage format.

As described above, the collected information is checked whether to activate the trigger by referring to the setting of the form described in FIG. 5 (S309), and when the trigger is activated (S310), avoiding generating a duplicate reaction already ( S311), causing the defined reaction (FIG. 5-70) to be generated.

When the trigger is activated, the reaction defined as shown in FIG. 5-70 is found and the callback command is transmitted to the'reaction execution unit 173' (S314), and when the reaction is completed by the'reaction execution unit 173', The performance result is transmitted back to the'visitor behavior data transmission unit 172' (S316), so that the reaction history can be stored so as to avoid the occurrence of a duplicate reaction in step S311.

In the process of S314 to S316, instead of calling back to the'reaction execution unit 173' according to the defined type of reaction (FIG. 5-70), the'third party API integration execution unit 180' is used to perform'third party marketing'. It can be replaced by using the functions of the system 500 and receiving the results.

6 is a trigger activation condition setting unit 160, which is a diagram illustrating a process in which a user 300 creates a trigger to use the system and registers a reaction when the trigger is activated.

FIG. 6 describes a method for allowing the user 300 to store the trigger activation condition of the'setting data storage 150' through the'trigger activation condition setting unit 160' in the form described in FIG. Proceed with the following procedure.

After the user registers the trigger (S602) and defines the conditions for activating the trigger-the visitor's environment (FIGS. 4-30) (S603) and visitor behavior information (FIGS. 4-20) (S604)-the trigger will be activated In case, the reaction to be executed (FIG. 5-70) is stored.

As described above, after the user 300 sets a series of conditions for trigger activation through the trigger activation condition setting unit 160 in the trigger activation condition setting unit 160, the visitor 400 triggers an event. The contents are transmitted to the visitor behavior tracking and reaction command unit 120 by the visitor behavior transmitting unit 172, and the visitor behavior tracking and reaction command unit 120 stores the delivered behavior in the real-time data stream storage 140 After comparing with a series of conditions stored in the configuration data storage 150, and when the conditions of the information provider 200 is included in the conditions of the configuration data storage 150, through other information acquisition unit 130 other than the visitor behavior When a condition is satisfied by comparing other information, when a trigger is activated and a command is transmitted to the reaction execution unit 173 or a third-party API linkage execution unit 180, the reaction execution unit 173 or a third-party API linkage is performed. The unit 180 performs a targeted marketing activity in real time to the visitor using a method of executing a series of activities to the visitor using the reaction method stored in the configuration data storage 150. In addition, in setting the trigger active condition setting unit 160, the trigger active condition generated by the trigger active condition setting unit 160 to be stored in the setting data storage 150 is stored through the user terminal 310 through the user terminal 310. 300) is not carried out, and after learning by referring to the data of the real-time stream data storage 140 or the purchase data of the user's website/online shopping mall using a third-party machine learning (machine learning) software or system, and automatically It is also possible to set the trigger active condition by passing it to the trigger active condition setting unit 160.

7 is an example of the operation of the real-time marketing system 100 viewed from the perspective of the visitor 400, the operation of the'reaction performing unit 173' notifications 81 in the form of a toast banner in the visitor website,'third-party API Marketing may be performed using SMS 82 and email 83 using the interlocking execution unit 180'.

The automated real-time marketing system 100 according to a series of actions in the webpage of the site visitor of the present invention as described above is applied to potential customers and existing customers, including visitors who do not have a membership subscription or first purchase history. It is possible to target more specific customers because it is possible to include a wide range of visit conditions (e.g. inflow routes, affected advertisements) and physical/psychological conditions (e.g. weather, temperature, geographic location, stock price, etc.) , As the marketing function is automatically performed by triggers (conditions to execute marketing actions) made by the specific behavior (event occurrence) of the website and the behavior pattern consisting of a series of actions, at the optimal time for each customer in real time There is an effect that marketing can be made.

In addition, by linking or expanding the predetermined marketing activities for each trigger (e-mail sending, SMS sending, coupon sending, banner exposure, moving to a specific page), it is possible to obtain the effect of promoting purchase conversion within an automated site. There is an effect, and in implementing this, the cost is reduced because there is no existing CRM system, web log analysis system, recommendation/personalization system, etc., and there is no manpower consumption according to the procedure. -The steps of storage-analysis-extraction-execution are branched by condition in real time according to preset rules and automatically responded immediately, saving time, and visitors than information that can be obtained from CRM systems such as customer's existing information and purchase history. It has a very useful effect to increase the marketing performance of potential customers before purchasing, which has been relatively neglected by increasing the weight of the inflow route/type and behavior pattern in the site.

The present invention has been described in detail with reference to the presented embodiments, but those skilled in the art can make various modifications and modified inventions without departing from the technical spirit of the present invention with reference to the presented embodiments. will be. The present invention is not limited by such modified and modified inventions, but is limited by the appended claims.

100: real-time marketing system 110: unique identification key generator for visitors
120: visitor behavior tracking and reaction command
130: other information acquisition unit other than visitor behavior
140: real-time stream data storage 150: set data storage
160: trigger active condition setting unit 170: visitor tracking module
171: visitor unique identification key acquisition unit 172: visitor behavior data transmission unit
173: Reaction execution unit 180: Third party API interworking execution unit
200: information provider 210: calendar API
220: Climate information API 300: User
310: user terminal 400: visitor
410: visitor terminal 500: third-party marketing system
510: Mail sending system API 520: SMS system API

Claims (4)

User-specific identification key generation unit 110, visitor behavior tracking and reaction command unit 120, real-time stream data storage 140, trigger active condition setting unit 160, setting data storage 150, visitor behavior and other information A visitor tracking module 170 consisting of an acquiring unit 130, a third-party API interlocking performing unit 180, a visitor unique identification key acquiring unit 171, a visitor behavior data transmitting unit 172, and a reaction performing unit 173 The real-time marketing system 100 including the visitor terminal 410 of the visitor 400, the user terminal 310 of the user 300, the information provider 200, and the third-party marketing system 500 In a connected environment,
After the user 300 stores a series of conditions in which the trigger is to be activated through the trigger activation condition setting unit 160 in the configuration data storage 150,
When the visitor 400 triggers an event, the behavior is transmitted to the visitor behavior tracking and reaction command unit 120 by the visitor behavior data transmission unit 172,
The visitor behavior tracking and reaction command unit 120 stores the visitor behavior data received in the real-time data stream storage 140 and compares it with a series of conditions stored in the configuration data storage 150, and When the conditions of the information provider 200 are included in the condition, other information is compared through the visitor behavior and other information acquisition unit 130 to activate the trigger when the condition is satisfied and perform the reaction unit 173 or the third Now, if you pass the command to the API interworking execution unit 180,
The reaction performing unit 173 or the third-party API interworking performing unit 180 performs a targeted marketing activity to the visitor in real time using the reaction method stored in the setting data store 150,
At least one of a specific function module of the visitor tracking module 170, the visitor unique identification key acquiring unit 171, the visitor behavior data transmitting unit 172, or the reaction performing unit 173, is in the form of SDK/library in the mobile app. Automated real-time marketing system according to a series of actions in a web page of a site visitor, characterized by determining the behavior data of a visitor or a mobile app user.
The method according to claim 1,
The visitor behavior data transmission unit 172 is omitted, and the visitor behavior tracking and reaction command unit 120 uses the method of network packet sniffing to perform visitor 400 or mobile app visitor 400 behavior data Automated real-time marketing system according to a series of actions in the web page of the site visitor, characterized in that to determine the.
The method according to claim 1,
In the method of tracking visitor behavior and the reaction command unit 120 issuing an order, the third party is provided with information capable of identifying visitors tracked/extracted to external marketing software without targeting the reaction execution unit 173. Automated real-time marketing system according to a series of actions in a web page of a site visitor, characterized in that it performs a targeted marketing activity to a customer by calling an API by using the API interlocking execution unit 180'.
The method according to claim 1,
The user 300 does not perform the'trigger active condition' generated by the trigger active condition setting unit 160 and stored in the setup data storage 150, and the third machine learning (machine learning) ) Using the software or system to learn by referring to the data of the real-time stream data storage 140 or the purchase data of the user's website/online shopping mall, the trigger activation condition is automatically transmitted to the trigger activation condition setting unit 160 Automated real-time marketing system based on a series of actions on the web page of a site visitor, which is characterized by being set.

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